Cocreation: more than just a conversation

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ChangeThis

11. Make Mistakes

“Let   me decide what’s perfect.” What’s happening is new. You are going to make mistakes. Get over it. You’ll be forgiven if you admit them, change and move on. If you want to create real relationships with customers, you need to show some vulnerability. Demanding proof that everything will work faultlessly in networked media environments will kill innovation.

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