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E-Commerce Essentials (Laudon/Traver)
Chapter 6 E-commerce Marketing and Advertising Concepts
1) In the United States today, single, white, young college-educated males with high income dominate the Internet in terms of percentage of Internet usage.
Answer: FALSE
Diff: Moderate
AACSB: Application of knowledge
2) Households with incomes of below $75,000 are obtaining Internet access at faster rates than households with incomes above that level.
Answer: TRUE
Diff: Moderate
AACSB: Application of knowledge
3) Price is the top factor in online purchase decisions.
Answer: TRUE
Diff: Moderate
AACSB: Application of knowledge
4) E-commerce is a major conduit and generator of offline commerce.
Answer: TRUE
Diff: Easy
AACSB: Application of knowledge
5) Online shoppers tend to browse for available products rather than search for specific products they have determined in advance.
Answer: FALSE
Diff: Moderate
AACSB: Application of knowledge
6) Online video advertising now accounts for the largest amount of the Internet advertising spending.
Answer: FALSE
Diff: Moderate
AACSB: Application of knowledge
7) The amount spent on online advertising in 2012 accounted for approximately 10 percent of the total amount spent on all advertising.
Answer: FALSE
Diff: Moderate
AACSB: Application of knowledge
8) Search engine marketing saves consumers cognitive energy and reduces search costs.
Answer: TRUE
Diff: Moderate
AACSB: Application of knowledge
9) Sending e-mail marketing messages is typically less costly than sending direct mail marketing messages.
Answer: TRUE
Diff: Moderate
AACSB: Application of knowledge
10) A majority of states in the United States have laws regulating or prohibiting spam. Answer: TRUE
Diff: Moderate
AACSB: Application of knowledge
11) Spending on social advertising is less than 10 percent of spending on all online advertising. Answer: TRUE
Diff: Moderate
AACSB: Application of knowledge
12) Research indicates that social network influence may not extend to distant friends.
Answer: TRUE
Diff: Moderate
AACSB: Application of knowledge
13) On a typical day, approximately ________ percent of adult users in the United States logs on to the Internet.
A) 52
B) 62
C) 72
D) 82
Answer: D
Diff: Moderate
AACSB: Application of knowledge
14) Which of the following activities is the one engaged in by the highest percentage of online users?
A) using e-mail
B) using a social networking site
C) researching products and services
D) reading news
Answer: A
Diff: Easy
AACSB: Application of knowledge
15) The dial-up audience is ________ the broadband audience.
A) virtually indistinguishable from B) more educated than
C) less intensely involved with the Internet than D) wealthier than
Answer: C
Diff: Moderate
AACSB: Application of knowledge
16) Which of the following age groups has the highest percentage of Internet access?
A) 18-29
B) 30-49
C) 50-64
D) 65+
Answer: A
Diff: Moderate
AACSB: Application of knowledge
17) All of the following are online communications that are used to support the evaluation of alternatives stage of the consumer decision process except:
A) search engines.
B) online catalogs.
C) social networks.
D) targeted banner ads.
Answer: D
Diff: Moderate
AACSB: Application of knowledge
18) "Shoppers" constitute approximately ________ percent of the online Internet audience.
A) 38
B) 68
C) 88
D) 98
Answer: C
Diff: Moderate
AACSB: Application of knowledge
19) Which of the following is the top concern of Internet users about purchasing online?
A) inability to see and touch before buying
B) difficulty of returning products
C) shipping costs
D) inability to speak to sales assistant in person
Answer: A
Diff: Moderate
AACSB: Application of knowledge
20) Approximately ________ in annual offline retail sales is influenced by online browsing.
A) $1.2 trillion
B) $102 billion
C) $120 million
D) $12 million
Answer: A
Diff: Moderate
AACSB: Application of knowledge
21) All of the following are traditional online marketing and advertising tools except:
A) affiliate marketing.
B) permission marketing.
C) social marketing.
D) sponsorship marketing.
Answer: C
Diff: Moderate
AACSB: Application of knowledge
22) Which of the following examples illustrates the "Long Tail" phenomenon?
A) Rhapsody music streaming service reported that its no play rate had increased to over 20 percent.
B) The number of blockbuster "winner take all" video titles is declining.
C) Amazon sells a larger number of obscure books than hit books.
D) The average blog has a readership of slightly more than 1.
Answer: C
Diff: Difficult
AACSB: Application of knowledge
23) The marketing technique known as ________ involves merchants offering products or services for a very low price for a short period of time.
A) search engine marketing
B) flash marketing
C) yield management
D) bait-and-switch
Answer: B
Diff: Moderate
AACSB: Application of knowledge
24) Which of the following is not a kind of Twitter marketing product?
A) Promoted Shopping
B) Promoted Tweets
C) Promoted Accounts
D) Promoted Trends
Answer: A
Diff: Moderate
AACSB: Application of knowledge
25) Which of the following is not a feature that is driving social e-commerce growth?
A) social sign-on
B) network notification
C) collaborative shopping
D) personal intelligent agents
Answer: D
Diff: Moderate
AACSB: Application of knowledge
26) Which of the following is not an attribute of personalized marketing?
A) suitable for highly complex products
B) unique price
C) targeting of individuals
D) use of mass media
Answer: D
Diff: Moderate
AACSB: Application of knowledge
27) The Nike iD program is an example of which of the following marketing techniques?
A) customer co-production
B) transactive content
C) price discrimination
D) permission marketing
Answer: A
Diff: Moderate
AACSB: Application of knowledge
28) The amount spent on online advertising in 2012 was approximately:
A) $373 million.
B) $3.73 billion.
C) $37.3 billion.
D) $373 billion.
Answer: C
Diff: Moderate
AACSB: Application of knowledge
29) Which of the following online advertising formats is the most effective?
A) banner ads
B) rich media ads
C) video ads
D) e-mail
Answer: C
Diff: Moderate
AACSB: Application of knowledge
30) Which of the following online advertising formats attracted the least amount of spending in 2012?
A) search
B) classifieds
C) rich media
D) e-mail
Answer: D
Diff: Difficult
AACSB: Application of knowledge
31) Which of the following forms of online advertising is growing the fastest?
A) paid search
B) sponsorships
C) video
D) rich media
Answer: C
Diff: Moderate
AACSB: Application of knowledge
32) If you want to determine the size of your Web site's audience, the metric you will use for the most accurate measurement will be:
A) page views.
B) unique visitors.
C) hits.
D) reach.
Answer: B
Diff: Moderate
AACSB: Application of knowledge
33) Which of the following is not one of the four main methods advertisers use to behaviorally target ads?
A) Nielsen ratings
B) data collected from social networks
C) integration of offline data
D) clickstream data
Answer: A
Diff: Moderate
AACSB: Application of knowledge
34) Search engine advertising expenditures in 2012 were approximately:
A) $17 million.
B) $170 million.
C) $1.7 million.
D) $17 billion.
Answer: C
Diff: Difficult
AACSB: Application of knowledge
35) Which of the following is not true about search engine advertising?
A) Spending on search engine advertising constitutes almost half of all online advertising spending.
B) The top three search engine providers supply over 95 percent of all online searches.
C) The click-through rate for search engine marketing has been fairly steady over the years.
D) Search engine advertising is the fastest growing type of online advertising.
Answer: D
Diff: Moderate
AACSB: Application of knowledge
36) Which of the following is not a practice that degrades the results and usefulness of search engines?
A) social search
B) link farms
C) content farms
D) click fraud
Answer: A
Diff: Moderate
AACSB: Application of knowledge
37) A Crayola arts-and-crafts column on a parenting Web site is an example of what form of advertising?
A) sponsorship
B) banner swapping
C) affiliate relationship
D) public relations
Answer: A
Diff: Moderate
AACSB: Application of knowledge
38) A typical response rate for an e-mail campaign would be ________ percent.
A) 2
B) 5
C) 25
D) 50
Answer: B
Diff: Moderate
AACSB: Application of knowledge
39) Which of the following statements about CAN-SPAM is not true?
A) CAN-SPAM went into effect in January 2004.
B) CAN-SPAM prohibits unsolicited e-mail (spam).
C) CAN-SPAM prohibits the use of deceptive subject lines and false headers.
D) Large spammers are among CAN-SPAM's biggest supporters.
Answer: B
Diff: Moderate
AACSB: Application of knowledge
40) CAN-SPAM imposes fines of ________ for each unsolicited pornographic e-mail.
A) $1
B) $10
C) $100
D) $1000
Answer: B
Diff: Moderate
AACSB: Application of knowledge
41) Promoted Trends is an example of which of the following types of online advertising?
A) blog advertising
B) interest-based advertising
C) game advertising
D) social network advertising
Answer: D
Diff: Moderate
AACSB: Application of knowledge
42) Impressions are a measure of the:
A) number of times an ad is clicked.
B) number of times an ad is served.
C) number of http requests.
D) number of pages viewed.
Answer: B
Diff: Moderate
AACSB: Application of knowledge
43) View-through rate measures the ________ response rate to an ad.
A) 30-minute
B) 24-hour
C) 7-day
D) 30-day
Answer: D
Diff: Moderate
AACSB: Application of knowledge
44) Hits are a measure of the:
A) number of times an ad is clicked.
B) number of times an ad is served.
C) number of http requests.
D) number of pages viewed.
Answer: C
Diff: Moderate
AACSB: Application of knowledge
45) CTR is a measure of the:
A) percentage of times an ad is clicked.
B) number of times an ad is served.
C) number of http requests.
D) number of pages viewed.
Answer: A
Diff: Moderate
AACSB: Application of knowledge
46) Which of the following measures the average length of stay at a Web site?
A) loyalty
B) stickiness
C) recency
D) retention rate
Answer: B
Diff: Moderate
AACSB: Application of knowledge
47) Acquisition rate is a measure of the:
A) percentage of visitors who indicate an interest in a site's products by registering or visiting a product's pages.
B) percentage of visitors who become customers.
C) percentage of existing customers who continue to buy on a regular basis.
D) percentage of shoppers who do not return within a year after their initial purchase.
Answer: A
Diff: Moderate
AACSB: Application of knowledge
48) Recency refers to the:
A) percentage of customers who do not return during the next year after an initial purchase.
B) time elapsed since the last action taken by a customer.
C) percentage of existing customers who continue to buy on a regular basis.
D) percentage of customers who return to the site within a year to make additional purchases.
Answer: B
Diff: Moderate
AACSB: Application of knowledge
49) Conversion rate is a measure of the:
A) percentage of visitors who indicate an interest in a site's products by registering or visiting a product's pages.
B) percentage of visitors who become customers.
C) percentage of existing customers who continue to buy on a regular basis.
D) percentage of shoppers who do not return within a year after their initial purchase.
Answer: B
Diff: Moderate
AACSB: Application of knowledge
50) Which of the following measures the ratio of items purchased to product views?
A) conversion rate
B) cart conversion rate
C) browse-to-buy ratio
D) view-to-cart ratio
Answer: C
Diff: Moderate
AACSB: Application of knowledge
51) Which of the following measures the ratio of actual orders to checkouts started?
A) checkout conversion rate
B) conversion rate
C) acquisition rate
D) cart conversion rate
Answer: A
Diff: Moderate
AACSB: Application of knowledge
52) In ________ advertising, companies pay for ads to be placed dynamically on any participating Web site that the search engine determines is appropriate.
A) paid inclusion
B) network keyword
C) keyword
D) social
Answer: B
Diff: Moderate
AACSB: Application of knowledge
53) Typical click-through rates for an online display ad are:
A) .02%-.16%.
B) .03%-.30%.
C) 1.5%-2%.
D) 3%-6%.
Answer: B
Diff: Difficult
AACSB: Application of knowledge
54) Which of the following forms of online advertising typically has the highest click-through rate?
A) e-mail marketing in-house list
B) interstitials
C) search engine keyword purchase
D) sponsorships
Answer: A
Diff: Moderate
AACSB: Application of knowledge
55) The typical dwell rate for rich media and video ads is:
A) 1%-2%.
B) 4%-5%.
C) 7%-8%.
D) 10%-12%.
Answer: C
Diff: Moderate
AACSB: Application of knowledge
56) Purchasing an online ad on a CPA basis means that the advertiser:
A) pays for impressions in 1,000 unit lots.
B) pays a prenegotiated fee for each click an ad receives.
C) pays only for those users who perform a specific action, such as registering, purchasing, etc.
D) exchanges something of equal value for the ad space.
Answer: C
Diff: Moderate
AACSB: Application of knowledge
57) Purchasing an online ad on a CPC basis means that the advertiser:
A) pays for impressions in 1,000 unit lots.
B) pays a prenegotiated fee for each click an ad receives.
C) pays only for those users who perform a specific action, such as registering, purchasing, etc.
D) exchanges something of equal value for the ad space.
Answer: B
Diff: Moderate
AACSB: Application of knowledge
58) ________ behavior refers to the transaction log that consumers establish as they move about the Web from site to site.
Answer: Clickstream
Diff: Moderate
AACSB: Application of knowledge
59) Specialized marketing firms called ________ sell ad opportunities from a range of participating sites that receive payment for displaying ads.
Answer: advertising networks
Diff: Moderate
AACSB: Application of knowledge
60) In ________, one Web site agrees to pay another Web site a commission for new business opportunities it refers to the site.
Answer: affiliate marketing
Diff: Moderate
AACSB: Application of knowledge
61) ________ is the process of getting customers to pass along a company's marketing message to friends, family, and colleagues.
Answer: Viral marketing
Diff: Moderate
AACSB: Application of knowledge
62) Conversations between a firm and the consumers of its products in various forums such as blogs, Facebook, and Twitter feeds are referred to collectively as ________.
Answer: customer engagement
Diff: Moderate
AACSB: Application of knowledge
63) ________ involves using the social graph to communicate brand images and to directly promote sales of products and services.
Answer: Social marketing/advertising
Diff: Moderate
AACSB: Application of knowledge
64) In a(n) ________ search, the inclusion and ranking of Web sites depends on a more or less "unbiased" application of a set of rules (an algorithm) imposed by the search engine.
Answer: organic
Diff: Moderate
AACSB: Application of knowledge
65) Google's AdSense is an example of network keyword or ________ advertising.
Answer: context
Diff: Moderate
AACSB: Application of knowledge
66) A common form of ________ is targeted content (or advertorials), in which editorial content is combined with an ad message to make the message more valuable and attractive to its intended audience.
Answer: sponsorship
Diff: Moderate
AACSB: Application of knowledge
67) ________ ads involves showing the same or similar ad to individuals across multiple Web sites.
Answer: Retargeting
Diff: Moderate
AACSB: Application of knowledge
68) Adjustments to a Web site's programming and content in order to improve its rank in search engine results is called search engine ________.
Answer: optimization
Diff: Easy
AACSB: Application of knowledge
69) ________ rate measures the percentage of customers who purchase once but never return within a year.
Answer: Attrition
Diff: Moderate
AACSB: Application of knowledge
70) The rate is an e-mail campaign metric that measures the percentage of e-mails that could not be delivered.
Answer: bounce-back
Diff: Moderate
AACSB: Application of knowledge
71) Discuss the process of establishing a relationship with the customer, focusing on affiliate marketing, and viral marketing.
Answer: Although traditional public relations and advertising media such as newspapers, magazines, direct mail campaigns, television, and radio remain crucial tools for establishing awareness of a firm and promoting brand recognition, there are a number of Internet technologies that can propel consumers to Web sites and encourage purchases.
In affiliate marketing, Web sites agree to pay other Web sites a commission for new business opportunities that they refer to their site. Affiliate sites add a link to the company's Web site to their own site and encourage their patrons to visit the marketing partner's site. Some of these agreements are based strictly on sales generated, while others are based on the number of clickthroughs that are generated or the number of new registrants that are generated from the link. Affiliate marketing can also be the performance-based process by which content Web sites are compensated for sending customers to merchant Web sites. This is the key benefit to affiliate marketing: It is based on a performance-based cost-per-action model that rewards affiliate sites based on a percentage of sales or other criteria. Qualified sales leads are rewarded with compensation. Affiliate marketing works best when affiliates choose products and services that match or supplement the content of their own Web site.
Another technique, viral marketing, is the process of leveraging customer-to-customer communication to increase sales, brand awareness, and market coverage. It is the online version of word-of-mouth advertising as customers pass along a company's marketing message to friends, family, and colleagues. Although marketers may have a hard time identifying triggers that motivate customers to pass along marketing messages to friends or colleagues, if viral marketing works, customer acquisition costs and post-sales support services costs can be vastly reduced. The process of viral marketing can also involve users who do not know each other. Sites such as Epinions.com and Consumer Reports.org provide objective product reviews by people who have bought and used many different products and services. Both Epinions.com and CNET provide links to affiliate online retailers whose products are recommended or positively reviewed on their sites. Together, these three techniques have proven to be powerful drivers of Web site traffic and purchases. Diff: Moderate
AACSB: Analytical thinking; Written and oral communication
72) Discuss four features of social e-commerce that are driving its growth.
Answer: Four features of social e-commerce that are driving its growth are the following:
(1) Social sign-on: Signing in to various Web sites through social networks pages such as Facebook. This allows Web sites to receive valuable social profile information from Facebook and use it in their own marketing efforts.
(2) Collaborative shopping: Creating an environment where consumers can share their shopping experiences with one another by viewing products, chatting, or texting.
(3) Network notification: Creating an environment where consumers can share their approval or disapproval of products, services, or content or share their geolocation with friends. Facebook's Like button is an example of this, as are Twitter tweets and followers.
(4) Social search (recommendation): Enabling an environment where consumers can ask their friends for advice on purchases of products, services, and content. For example, Amazon's social recommender system can use Facebook social profiles to recommend products.
Diff: Moderate
AACSB: Analytical thinking; Written and oral communication
73) What are the values or benefits of search engine advertising? Describe the types of search engine advertising that exist.
Answer: Benefits or values to search engine advertising include the potential audience, the strong click-through rates, and the targeting it enables. The search engine audience is huge. On an average day in the United States, around 114 million Americans (about 59% of the adult online population) will use a search engine. The click-through rate for search marketing generally is 1%-5%. Additionally, search engine advertising is nearly an ideal targeted marketing technique: at precisely the moment that a consumer is looking for a product, an advertisement for that product is presented. Paid search engine inclusion and placement is one of the most effective marketing communications tools on the Web.
There are at least three different types of search engine advertising: keyword paid inclusion, advertising keywords, and search engine context ads. Most search engines offer paid inclusion programs which, for a fee, guarantee a Web site's inclusion in its list of search results, more frequent visits by its Web crawler, and suggestions for improving the results of organic searching. In keyword advertising, merchants purchase keywords through a bidding process at search sites, and whenever a consumer searches for that word, their advertisement shows up somewhere on the page, usually as a small text-based advertisement on the right, but also as a listing on the very top of the page. In context, or network keyword advertising, publishers (Web site owners) join the network and allow the search engine to place "relevant" ads on their sites. The ads are paid for by advertisers who want their messages to appear across the Web. Googlelike text messages are the most common. The revenue from the resulting clicks is split between the search engine and the site publisher.
Diff: Difficult
AACSB: Analytical thinking; Written and oral communication
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Men verlaat Winschoten door de Blijhamsterstraat en gaat langs het station over den spoorweg en ruim 1 K.M. verder (W. Hoogebrug) over de Pekel-Aa. Aan de 1e splitsing houdt men links, aan de volgende rechts; (links gaat naar Blijham). Aan de daarop volgende splitsing bij K.M.-paal 49 weder rechts (links gaat naar Wedde, 0.9 K.M.), hier komt men op den straatweg. Dezen
rechtuit volgen tot Onstwedde70. Aldaar links 1814 en kort daarop rechts den grintweg op, dien men rechtuit volgt tot aan het
Musselkanaal, bij den 1392 links en langs Ter Apel 1393 den straatweg volgen naar Rütenbrock; bij 1395 houdt men dus links. Tusschen Ter Apel en Rütenbrock Duitsche douane. [222]
De weg is vrij goed berijdbaar.
Naar Stadskanaal: te Onstwedde 1814 rechtuit.
Degeheelewegmagenkanmetautomobielenberedenworden.
[Inhoud]
467b Blad 10 van den Bonds-atlas.
Afstand van plaats tot plaats.
ROUTE. Afstand naar elke plaats. Soort v. d. weg. Heen. Terug.
WINSCHOTEN
1.5 Winschoter Hoogebrug.
Vlagtwedde
Ter Apel
Men verlaat Winschoten door de Blijhamsterstraat, langs het station over den spoorweg en ruim 1 K.M. verder (W. Hoogebrug) over de Pekel-Aa. Aan de eerste splitsing houdt men links, aan de volgende rechts en aan de splitsing bij K.M.-paal 49 weder links. Door Wedde en aan den 2-sprong rechtsaf naar Vlagtwedde. Te Vlagtwedde, aan den 2-sprong, rechtsaf 1396 en den straatweg steeds rechtuit
volgen door Sellingen naar Ter Apel. Aldaar eerst rechts 1394 en dan linksaf 1393. Ruim 3 K.M. voorbij Ter Apel, bij de splitsing der tramrails, 1395 linksaf naar Rütenbrock. Tusschen Ter Apel en Rütenbrock Duitsche douane.
Naar Bourtange: Te Vlagtwedde rechtuit 1396.
De weg is goed berijdbaar.
Degeheelewegmagenkanmetautomobielenberedenworden. [223]
[Inhoud]
467c Blad 10 van den Bonds-atlas.
Afstand van plaats tot plaats.
ROUTE. Afstand naar elke plaats. Soort v. d. weg. Heen. Terug.
WINSCHOTEN
5.— Oude Pekela 5.— 38.4 S.
(7.2) (Wedde ) (—) (—) (G.)
Nieuwe Pekela
(8.4) (Onstwedde ) (—) (—) (G.S.)
9.8 Stadskanaal 21.— 22.4 S. G.
Afstand van plaats tot plaats.
ROUTE. Afstand naar elke plaats. Soort v. d. weg. Heen. Terug. 7. Musselkanaal
Men verlaat Winschoten langs de tramrails, over den spoorweg. Na 4 K.M. komt men aan de Pekel-Aa en volgt deze rechtsaf, steeds rechtuit. Aan het Stadskanaal gekomen, linksaf 1388 en dan langs de tramrails tot Rütenbrock. Ruim 3 K.M. voorbij Ter Apel, bij de splitsing der tramrails 1395 houdt men links. Tusschen Ter Apel en Rütenbrock Duitsche douane.
Van Oude-Pekela naar Wedde: Te Oude-Pekela links 2126; 5 K.M. verder, op den dwarsweg, rechts, en dan op de splitsing links.
Van Nieuwe-Pekela naar Onstwedde: Aan het begin van NieuwePekela linksaf 975, en bij Onstwedde op den dwarsweg rechtsaf 974. De weg is vrij goed berijdbaar.
Degehelewegmagenkanmetautomobielenberedenworden. [224]
[Inhoud]
468a Blad 10 van den Bonds-atlas.
Afstand van plaats tot plaats.
ROUTE. Afstand naar elke plaats. Soort v. d. weg. Heen. Terug.
WINSCHOTEN 22.8
1.5 Winschoter Hoogebrug. 1.5 21.3 G.
3.8 Blijham. 5.3 17.5 ,,
4.4
Bellingwolde 9.7 13.1 G. S.
5.3 Duitsche Grens. 15. 7.8 S.
4.5 Rhede. 19.5 3.3 G. 3.3 ASCHENDORF. 22.8 ,,
Men verlaat Winschoten door de Blijhamsterstraat, en gaat nabij het station over den spoorweg en ruim 1 K.M. verder (W. Hoogebrug) over de Pekel-Aa, daarna aan de 2 volgende splitsingen links houden, door Blijham, kort daarop over de Westerwoldsche Aa en bij Bellingwolde (zuidelijk uiteinde van dit dorp) gekomen linksaf 993 en kort daarop rechtsaf naar Rhede. (Tusschen Bellingwolde en Rhede Duitsche douane.) In Rhede de brug over de Eems over.
Degeheelewegmagenkanmetautomobielenberedenworden.
[Inhoud]
468b Blad 10 van den Bonds-atlas.
Afstand van plaats tot plaats.
ROUTE. Afstand naar elke plaats. Soort v. d. weg. Heen. Terug.
WINSCHOTEN 31.2
1.5 Winschoter Hoogebrug. 1.5 29.7 G. 8.6 Wedde 10.1 21.1 ,,
4.5 Vriescheloo
3.5 Bellingwolde
,,
S.
5.3 Duitsche Grens. 23.4 7.8 ,, 4.5 Rhede. 27.9 3.3 G.
3.3 ASCHENDORF. 31.2 — ,,
Men verlaat Winschoten door de Blijhamsterstraat, en gaat nabij het station over den spoorweg en ruim 1 K.M. verder (W. Hoogebrug) over de Pekel-Aa. Aan de eerste splitsing houdt men links, aan de volgende rechts en aan de splitsing bij K.M.-paal 49 weder links. Door Wedde en aan den 2-sprong linksaf en rechtuit door Vriescheloo en Bellingwolde. Aan het zuidelijk uiteinde van dit dorp
rechtsaf naar Rhede. (Tusschen Bellingwolde en Rhede Duitsche douane.) In Rhede de brug over de Eems over.
Degeheelewegmagenkanmetautomobielenberedenworden. [225]
[Inhoud]
469a Blad 4–5–10 van den Bonds-atlas.
Afstand van plaats tot plaats.
ROUTE. Afstand naar elke plaats. Soort v. d. weg. Heen. Terug.
GRONINGEN
Hoogezand
Men verlaat Groningen voorbij de nieuwe veemarkt en volgt het Winschoterdiep tot Hoogezand; daar (bij hotel „Hoogezand”)
rechtsaf 93 over het diep en kort daarna over den spoorweg.
Nu rechtuit en bij den 90 rechtsaf71, kort daarop over een brug en linksaf 1398 langs het Kielsterdiep en aan het einde er van rechtsaf (gevaarlijke bocht). Na bovengenoemde bocht de eerste brug links over 1397 langs Annerveensch Kanaal en op het einde van den straatweg links 1387. Bij de eerste brug (zuidelijk uiteinde van Wildervank) rechtsaf 1386 langs de tramrails rechtuit naar Stadskanaal.
De weg is grootendeels goed berijdbaar; tusschen Kiel-Windeweer en Wildervank moet aan de tollen betaald worden.
Degeheelewegmagenkanmetautomobielenberedenworden. [226]
[Inhoud]
469b Blad 4–5–10 van den Bonds-atlas.
Afstand van plaats tot plaats.
Men verlaat Groningen voorbij de nieuwe veemarkt en volgt het
Winschoterdiep tot Hoogezand; daar (bij hotel „Hoogezand”)
rechtsaf 93 over het diep en kort daarna over den spoorweg.
Nu rechtuit, bij 90 en 27 eveneens rechtuit en op den
dwars weg 91 linksaf, rechtuit over het
Borgercompagniesterdiep (zuidelijk eind van Borgercompagnie)
325 naarWildervank. Aldaar door de Elfde laan en aan de tramrails
gekomen, rechtsaf 389 door Wildervank en steeds langs de rails naar Stadskanaal.
Degeheelewegmagenkanmetautomobielenberedenworden.
[Inhoud]
469c Blad 4–5–10 van den Bonds-atlas.
Afstand van plaats tot plaats.
ROUTE. Afstand naar elke plaats. Soort v. d. weg. Heen. Terug. GRONINGEN
Afstand van plaats tot plaats.
ROUTE. Afstand naar elke plaats. Soort v. d. weg. Heen. Terug. 5.5 Wildervank 28.9 10. G.[227]
Men verlaat Groningen voorbij de nieuwe veemarkt en volgt het
Winschoterdiep tot Sappemeer, daar rechtsaf 314 over het diep, kort daarna over den spoorweg en steeds rechtuit langs het
Borgercompagniesterdiep. Aan het einde daarvan 326 linksaf naar Wildervank. Te W. door de Elfde laan en aan de tramrails
gekomen, rechtsaf 389 door Wildervank en steeds langs de rails naar Stadskanaal.
Naar Veendam: 6 K.M. na den spoorwegovergang 390 linksaf. [227]
[Inhoud]
469d Blad 4–5–10 van den Bonds-atlas.
Afstand van plaats tot plaats.
ROUTE. Afstand naar elke plaats. Soort v. d. weg. Heen. Terug.
Afstand van plaats tot plaats.
ROUTE. Afstand naar elke plaats. Soort v. d. weg. Heen. Terug.
Men verlaat Groningen voorbij de nieuwe veemarkt en volgt het
Winschoterdiep tot Hoogezand; daar (bij hotel „Hoogezand”)
rechtsaf 93 over het diep en kort daarna over den spoorweg.
Nu rechtuit en bij den 90 eveneens rechtuit en dan den eersten
weg linksaf 27. Kort daarop gaat men over het
Borgercompagniesterdiep 390 rechtuit naar Veendam. Aldaar
bij 1383 rechtuit. Aan de tramrails gekomen bij 1384 links en direct over de eerste brug (tegenover de sociëteit „Veenlust”)
rechtsaf 1385 en steeds rechtuit tot den straatweg. Hier 509 rechts de Pekelervaart volgen door N.-Pekela en aan het kanaal gekomen linksaf 1388 langs de tramrails.
Naar Wildervank: In Veendam rechtsaf 1384.
De weg is vrij goed berijdbaar.
Degeheelewegmagenkanmetautomobielenberedenworden. [228]
[Inhoud]
469e Blad 4–9–10 van den Bonds-atlas.
Afstand van plaats tot plaats.
ROUTE. Afstand naar elke plaats. Soort v. d. weg. Heen. Terug. GRONINGEN
Afstand van plaats tot plaats.
3.4
ROUTE. Afstand naar elke plaats. Soort v. d. weg. Heen. Terug.
Annerveensch Kanaal
7.5 ,,
Men verlaat Groningen over het viaduct en volgt dan den breeden
straatweg door het Sterrenbosch door Helpman en Haren 1495 en langs Harendermolen naar de Punt. Bij de Punt linksaf en langs het station over den spoorweg. Verder steeds rechtuit door 2 tollen (R 2 c., MR 5 c., A 10–30 c.) en door Noordlaren naar Zuidlaren.72 Tusschen Noord- en Zuidlaren passeert men een tol (R 2 c., MR 5 c., A 10–30 c.) en voorbij Zuidlaren weer een tol (R 2 c., MR 2½ c., A 10–30 c.). Steeds rechtuit. Te Annen linksaf en te Spijkerboor over de Oostermoersche Vaart 892 en 893. Nu langs een vaart tot een ophaalbrug; deze over 1397 en langs Annerveensch Kanaal. Voor Annerveensch Kanaal nogmaals door een tol (R 1 c.,
MR 10 c., A 10–30 c.). Op het einde van den straatweg links 1387. Bij de eerste brug (zuidelijk uiteinde van Wildervank) rechtsaf
1386 langs de tramrails, rechtuit naar Stadskanaal.
De weg is grootendeels goed berijdbaar.
Degeheelewegmagenkanmetautomobielenberedenworden. [229]
[Inhoud]
469f Blad 4–9–10 van den Bonds-atlas.
Afstand van plaats tot plaats.
ROUTE. Afstand naar elke plaats. Soort v. d. weg. Heen. Terug.
GRONINGEN
Paterswolde
Afstand van plaats tot plaats.
2.7 Gieten
ROUTE. Afstand naar elke plaats. Soort v. d. weg. Heen. Terug.
13.8 ,, 3.8 Gasselte
10.— ,, 3.9 Gasselternijeveen
6.1 ,,
Men verlaat Groningen door de Brugstraat, A-straat en Nieuwe Astraat, rechtuit den A-weg op, en dan links de brug over, langs Westerhaven en dan rechtuit den Hoornschen Dijk. Men passeert den spoorweg en dan rechtuit langs de Hoorn naar Eelderwolde, daar linksaf naar Paterswolde. (Aldaar het Paterswolder
meer met mooie omgeving.) Te Paterswolde rechtuit 1494 naar Eelde. (Tusschen Groningen en Eelde tol betalen.) In Eelde linksaf, op den grooten straatweg gekomen
rechtuit 1304 en over de Noord-Willemsvaart. Bij de Punt73 rechtsaf en langs het station over den spoorweg. Verder steeds rechtuit en door Zuidlaren. Voorbij Z. door een tol (R 2 c., MR 2½ c.,
A 10–30 c.). Te Annen rechts en even daarna linksaf 227 naar
Eext. In het dorp Eext links 832 en te Gieten rechtsaf 226 en rechtuit naar Gasselte.74
Te Gasselte linksaf 530 naar Gasselternijeveen en aldaar rechtsen kort daarop linksaf naar Stadskanaal.75
De weg is vrij goed berijdbaar, tusschen Zuidlaren en Gieten minder goed. [230]
Degeheelewegmagenkanmetautomobielenberedenworden,in omgekeerderichting,magmenechternietdeNieuweA-straat,AstraatenBrugstraatrijden.
[Inhoud]
469g Blad 4–9–10 van den Bonds-atlas.
Afstand van plaats tot plaats.
ROUTE. Afstand naar elke plaats. Soort v. d. weg. Heen. Terug.
Afstand van plaats tot plaats.
1.6
ROUTE. Afstand naar elke plaats. Soort v. d. weg. Heen. Terug.
STADSKANAAL
Tot Gasselte zie boven.
Men slaat nu te Gasselte rechtsaf 530. Kort daarop linksaf 1173, te Borger linksaf 531 en steeds den straatweg volgen tot Buinerveen; aldaar aan de splitsing voorbij de draaibrug rechts 1585 en verder den straatweg tot Stadskanaal volgen.
De weg is grootendeels goed berijdbaar.
Het punt, waar deze Route aan het Stadskanaal komt, ligt 4 K.M. verder (Zuidoostwaarts) dan het eindpunt der [231]Routes 464 en 469a–c, en ruim 3 K.M. verder dan dat van route 469f.
Ten noordoosten van Borger ligt het grootste hunnebed van Nederland, afstand circa 10 minuten gaans langs zandwegen.
Degeheelewegmagenkanmetautomobielenberedenworden.
[Inhoud]
469h Blad 4–9–10 van den Bonds-atlas.
Afstand van plaats tot plaats.
ROUTE. Afstand naar elke plaats. Soort v. d. weg. Heen. Terug.
Harendermolen
De Groeve.
Spijkerboor
,,
Afstand van plaats tot plaats.
ROUTE. Afstand naar elke plaats. Soort v. d. weg. Heen. Terug.
4.9 Eexterveen.
,, 2.7 De Hilte.
,, 2.2 Gieterveen
Bonnerveen
Gasselternijeveen
,,
,, Men verlaat Groningen over het viaduct en volgt dan den breeden straatweg door het Sterrenbosch door Helpman en Haren 1495 en langs Harendermolen naar de Punt. Bij de Punt linksaf en langs het station over den spoorweg. Verder steeds rechtuit en door Noordlaren naar Zuidlaren.76 Aan het begin van het dorp Zuidlaren
linksaf 1303 naar de Groeve. Tusschen Zuidlaren en de Groeve tol (R 2 c., MR 10 c., A 10–30 c.). Aan de volgende splitsing, even
voorbij de Groeve, rechtsaf 1013 en ruim 1.5 K.M. verder, bij de provinciegrens, weder rechtsaf. Vóór Annerveen weer door een tol (R 2 c., MR 10 c., A 10–30 c.). Men volgt door Annerveen den straatweg, die even voorbij A. uitkomt op den weg Annerveensch
Kanaal–Spijkerboor, welken men rechtsaf volgt 853, ½ K.M. verder, te Spijkerboor, linksaf 892 naar Eexterveen; men volgt steeds den straatweg tot Gasselternijeveen (bij de [232]Hilte 894 kruist men den grintweg Gieten–Wildervank). Te Gasselternijeveen rechtuit. Te Buinerveen linksaf 1585 naar Nieuw-Buinen en rechtuit tot Stadskanaal.
Het punt, waar deze route aan het Stadskanaal komt, ligt 4 K.M. verder (Zuidoostwaarts) dan het eindpunt der routes 464 en 469a–c, en ruim 3 K.M. verder dan dat van route 469f.
Degeheelewegmagenkanmetautomobielenberedenworden.