Exam:AD0-E327
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1.AnAdobeCampaignbusinesspractitionerisworkingonanewproductlaunchandwantstolaunch similarmarketingcampaignsoveraperiodof6monthstargetingalltheexistingcustomersThebusiness practitionerhasusedtheexistingcampaigntemplateforthenewcampaignbutcertainjobsforthe campaigns,likecontrolgroups,approvals,andseedaddress,arenotseeninthetemplate
Wherecanthepractitionerfindthecorrectsettingsinthetemplatetoresolvethisissue?
AControlPopulationOptioninAdvancedcampaignsettings
BConfigurationOptioninAdvancedcampaignsettings
CJobExecutionOptioninAdvancedcampaignsettings
Answer:A
Explanation:
AccordingtotheAdobeCampaignClassicBusinessPractitionerExamGuide1,oneofthetasksthatyou shouldbeabletoperformasanAdobeCampaignBusinessPractitioneristodeterminethecorrect campaigntemplate
Basedonmywebsearches,Ifoundthatseedaddressesarenotmanagedviastandardprofilesand targets,butinadedicatednodeoftheAdobeCampaignhierarchy2Therefore,theyarenotpartofthe campaigntemplatesettings.
Similarly,approvalsarenotpartofthecampaigntemplatesettingseitherTheyaremanagedbycreating aworkflowactivitythatrequiresapprovalbeforesendingamessage3.
However,controlgroupsarepartofthecampaigntemplatesettingsTheycanbeconfiguredinthe ControlpopulationoptioninAdvancedcampaignsettings
anupdatedenddate
Answer:A
2Acampaignissentpasttheenddate
Whatistheresult?
AThecampaignsendsasusual
BThecampaigndoesnotexecutepasttheenddate
CThecampaigncontinuestosendwithoutdateddata
D.Thecampaignpromptsfor
Explanation:
dobeCampaignallowsyoutocreatedifferenttypesofcampaigns,suchasrecurringcampaigns,periodic campaigns,ortransactionalmessages2Eachcampaignhasastartdateandanenddatethatcanbe definedintheexecutionschedule.
However,thesedatesarenotusedtocontrolthecampaignexecutionTheyareonlyusedtodisplaythe campaigninformationintheCalendarUI3.Therefore,evenifacampaignissentpasttheenddate,itwill notaffectitsfunctionality
3Abusinesspractitionercreatedabudgetcampaigntemplatetocontrolscheduledinvoicedmarketing Aftercreatingthecampaigntemplateanddefiningthejobparameters(asshownbelow),thebusiness practitionerwasunabletoseethelinktoconfigurebudgetdetails
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Whatshouldtheyconfiguretoenablebudgetdetailproperties?
AActivateMarketingResources
BActivateTargetingandWorkflows
CActivateExpensesandObjectives
DActivateDistributedMarketing
Answer:C
Explanation:
AccordingtotheAdobeCampaignClassicBusinessPractitionerExamGuide1,oneofthetasksthatyou shouldbeabletoperformasanAdobeCampaignBusinessPractitioneristocontrolcosts
AdobeCampaignletsyoucontrolscheduled,committedandinvoicedmarketingcostsandtobreakthem downbycategoryusingtheMarketingResourceManagementmodule1.Thismoduleallowsyoutodefine budgetsforyourcampaignsandprograms,aswellasprovidersandstocks
Toenablebudgetdetailpropertiesforacampaigntemplate,youneedtoactivatetheExpensesand ObjectivesoptioninAdvancedcampaignsettings1ThisoptionwilldisplayaBudgettabinthecampaign templatewhereyoucanconfigurebudgetdetailssuchascostentries,providers,stocks,etc.
https://experienceleagueadobecom/docs/campaign-classic/using/mrm/controlling-costshtml?lang=en
4Aretailcompanywouldliketosendapromotionaloffertotheirloyaltycustomerswhichisredeemable byaphonecalltotheircustomercallcenterThesegmentedpopulationforthesendis23,500andthe customercenterisequippedtoredeem5,000offerseachday
Howwouldabusinesspractitionerensurethattheoffersarecontrolledinasequentialsend?
ACreatemultiplesegmentsof5000tobesentsequentiallyandapplypressurerulestoprevent marketingfatigue
BCreateanincrementalqueryandapplytheCapacityTypologyruletoexcludethemessageswhen® thelimitof5000isreached
CCreateanincrementalsendfor5000offersandapplytheFilteringTypologyruletoexcludethe()
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messageswhenthelimitisreached
DLimitthe235Ksegmenttosegmentof5000eachdayandapplytheControlTypologyruletoexclude themessageswhenthelimitisreached
Answer:B
Explanation:
AdobeCampaignallowsyoutosendmessagesacrossdifferentchannels,suchasemail,SMS,push notifications,etcYoucanalsoconfigureandscheduleyourdeliveriesaccordingtoyourbusinessneeds andobjectives2
Toensurethattheoffersarecontrolledinasequentialsend,youneedtouseanincrementalqueryand applytheCapacityTypologyrule3Anincrementalqueryisatypeofquerythatletsyouselectasubsetof recipientsbasedonafixednumberorapercentageTheCapacityTypologyruleisatypeoftypologyrule thatletsyoulimitthenumberofmessagessentperdayforaspecificchannel.
https://experienceleagueadobecom/docs/campaign-classic/using/sending-messages/key-steps-when-cr eating-a-delivery/steps-sending-the-delivery.html?lang=en
5.Abusinesspractitionerneedstoconfigureaneventtriggeredcampaignbasedonthecustomerjourney asshownbelow
Whatshouldthebusinesspractitionerdotoconfigureanemailattachmentontheflytoatransactional message?
A.DefineSOAPattachmentparameters(<%=rtEvent.ctx.attachementUrl%>)withinthecontentof®the delivery
B.Intheattachmentdefinitionscreen,entertheattachmentURL
CUseJavaScriptactivitytoattachthedocument
DIntheadvancedscreen,entertheSOAPattachmentparameter
Answer:A
Explanation:
AdobeCampaignallowsyoutosendtransactionalemailswithindividualand/orpersonalizedattachments usingSOAPAPIsYoucanalsocreatecalculatedattachmentsthatcandependontherecipientandbe convertedtoPDF
Toconfigureanemailattachmentontheflytoatransactionalmessage,youneedtodefineSOAP attachmentparameterswithinthecontentofthedeliveryTheseparametersareusedtospecifytheURL,
name,typeandencodingoftheattachment.Forexample,youcanuse<%= rtEventctxattachmentUrl%>torefertotheattachmentURL https://experienceleague.adobe.com/docs/campaign-classic/using/transactional-messaging/transactional -email-with-attachmentshtml?lang=en
6Abusinesspractitionerneedstoconfigureamonthlyemailnewslettersothatsubscribersthatare consideredminorsneverreceivethem
Whichtypeoftypologyruleshouldbeusedtoaccomplishthistask?
AFiltering
BCapacity
CPressure
D.Control
Answer:A
Explanation:
typologyrulesarebusinessrulesthatallowyoutoperformchecksandfilteringonyourmessagebefore sendingit.Youcandesignandapplyfourtypesoftypologyrules:Filtering,Capacity,Pressureand Control2
Toconfigureamonthlyemailnewslettersothatsubscribersthatareconsideredminorsneverreceive them,youneedtouseaFilteringruleThistypeofruleallowsyoutoexcludeonepartofthemessage targetaccordingtocriteriadefinedinaquery,suchasageordateofbirth2Youcanalsousepredefined filteringrulesorcreateyourowncustomones
7Abusinesspractitioneriscreatingaworkflowwithaqueryingpopulationof100recordsAttheendof theworkflow,theemaildeliveryhasasuccessstatusof98Whenthebusinesspractitionerchecksthe deliverylogs,thereare110successfullydeliveredemails
Whatisareasonfor110successfullydeliveredemails?
AThetypologyruleshavenotbeenappliedcorrectly,thereforemorepeoplearecontacted
BThedeliverycontactedthequeryingpopulationofthedeliverymorethanonce
C.Thedeliverylogsarecountingtheemaildeliveriesplustheproofdeliveries
DThedeliverylogsarecountingtheemaildeliveriesplustheseedaddresses
Answer:D
Explanation:
AdobeCampaignallowsyoutoaccessandanalyzethetrackinglogsofyourdeliveries.Theselogs containinformationaboutthestatus,date,time,recipientandchannelofeachmessagesent2Youcan alsousereportsandalertstomonitoryourdeliveryperformanceandissues3.
Onereasonfor110successfullydeliveredemailswhenthequeryingpopulationis100recordsisthatthe deliverylogsarecountingtheemaildeliveriesplustheseedaddressesSeedaddressesareadditional emailaddressesthatyoucanaddtoyourdeliverytargetfortestingpurposesTheyarenotpartofyour queryingpopulationbuttheyareincludedinyourdeliverylogs