YOUR GUIDE TO BUYING A HOME
WillFendonProperties.com Office: 503.336.7017 Fax: 503-336-7168 Keller Williams Realty Luxury Homes International 16365 Boones Ferry Road Lake Oswego, OR, 97035
TABLE OF CONTENTS Finding Your Dream Home……………5 Our Mission……………………………..6 Why Will Fendon Properties Team……7 Single Agent vs. Team…………………9 Why Use a Buyers Specialist…………10 Home Buying Process…………..…….11 Mortgage Pre-Approval ..……..………13 Search Process…………..….…………15 References .………………………..…..16 Testimonials..…………………….……..17 Team Bios…………………………….…18 How to reach us..……..……………..…26
FINDING YOUR DREAM HOME We are excited and honored you are considering us to be your real estate professionals! To succeed at helping you find your dream home, we invest a lot of time to understand your goals and lifestyle in order to help you make a smart investment. It’s incredibly rewarding to help our clients start the next chapter of their lives in a new home. That’s why we work so hard to help you find the perfect property. We guide you through the purchase process from negotiating the terms of the sale, to coordinating inspections, repairs and making sure we close the deal. This package contains helpful information for homebuyers, including an overview of the purchase process, answers to frequently asked questions and other key information that helps us understand what’s most important to you. As professional Portland real estate agents with over 30 years of collective experience, we know the city, current market trends and best practices to help you succeed. We have a lot to talk about - it’s going to be fun! Thank you again for the opportunity to be your real estate professionals. We genuinely appreciate it and look forward to working with you! Will Fendon, Jennifer Raze, Chelsey Reid & Jane Fendon
OUR MISSION We work so hard to get the job done well, you will want to tell your friends and family about it. Maybe thatâ€™s why more than 50% of our business comes from repeat customers and referrals. We look forward to delivering that same service to you as we believe good service speaks for itself.
WHY WILL FENDON PROPERTIES TEAM? As professional Portland real estate agents with over 30 years of collective experience, we know the city, current market trends and best practices to help you succeed. Our team is versed in all forms of real estate transactions. Our clients range from schoolteachers to small business owners, Fortune 500 executives, NBA and MLS athletes, Hollywood billionaires and more. We strive to deliver the same caliber of service to all! If you are new to Portland, we understand the importance of providing comprehensive neighborhood tours, public and private school options, understanding Portland’s public transportation system, freeway traffic patterns (spoiler alert: there is traffic in Portland!) and the location of every microbrewery, Voodoo Donuts and Stumptown Coffee shop! In this demanding market, where inventory is low and bidding wars are common, we'll stop at nothing to find the right home or property for you. When all the traditional tools to find homes fail, we use other tactics like door-knocking, cold calling, targeted mailings, leveraging client connections and deep relationships with other Portland agents. We work hard to get the job done well and believe that real service speak for itself. Maybe that’s why more than 50% of our business comes from repeat customers and referrals.
“ ” As professional Portland real estate agents with over 30 years experience, we know the city, current market trends and best practices to help you succeed.
SINGLE AGENT vs. TEAM We leverage our collective 30+ years experience to advise you on the value of property and how to structure an offer.
There are no fees for costs for leveraging the power of our team to help you successfully buy a home.
The buying process is fraught with many details and deadlines that can become difficult for one agent to manage for multiple clients.
In today’s hypercompetitive market, a few hours can make all the difference. If you’re working with an independent agent and they’re in training all day, who’s around to show you the house that just hit the market?
When you work with our team, your transaction will not be set aside while others are completed. You’ll get excellent customer service and administration staff and agents that work in harmony.
Working with a team means there’s always someone available to tend to your time-specific needs!
WHY USE A BUYERS SPECIALIST? A BUYER SPECIALIST WILL: • Understand the inventory of available homes and streamline the search process for you. • Show properties that fit your criteria and budget. • Negotiate the best possible price for you. • Connect you with trusted service providers such as inspectors, lenders, contractors and home warranty companies that suit your needs. WHAT WE EXPECT FROM YOU: • Buyers must work with their buyers agent exclusively. • Buyers should not call other agents to see properties, even if they think they are saving their agent time and effort. • Buyers should define their “must haves” and “deal breakers” to help us streamline the showing process. EXCLUSIVE BUYER AGENCY AGREEMENT: • This is a simple document we provide that outlines our services, explains how we are compensated and how we work together. BUYER SPECIALIST SERVICES ARE FREE TO BUYERS! • The seller pays the same commission to the listing agent regardless of whether or not the buyer uses an agent. • It does not cost the seller more for the buyer to use their own agent. • The difference is their realtor will make more money and may not be looking out for your best interests.
HOME BUYING PROCESS
MORTGAGE PRE-APPROVAL Unless you are paying cash, getting pre-approved by a qualified lender is one of the most important things to do before you begin your search for a new home. Â
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Knowing how much you can spend on a home prevents the heartbreaking experience of falling in love with a home you cannot afford.
Your offer will be taken much more seriously if it is presented with a pre-approval letter from a reputable lender.
You are free to use a lender of your choice, or we can suggest several we have had successful transactions with. A good lender will gather enough information up front to verify your buying power when a listing agent calls to confirm you are qualified to purchase the home you made an offer on.
Itâ€™s important to know a pre-approval is not a loan commitment, but it helps speed up the underwriting and loan process.
SEARCH PROCESS We have the systems in place to streamline the home-buying process for you. Â We use many tools to help you search such as: accurate market analysis to help you target the right neighborhoods and make sound investment decisions, customized neighborhood searches in the RMLS database, touring homes and neighborhoods with you, alerting you to new homes on the market and previewing homes you may want to see (or not!)
CANCELLED AND EXPIRED LISTINGS We will take the time to look over homes that fit your criteria that were on the market previously and might still be available.
TARGETED MAILING AND NETWORKING If you cannot find what you want in a specific area, we can use other tactics like sending letters to specific buildings, neighborhoods or specific houses.
OPEN HOUSES AND BROKERS OPENS We will notify you of Saturday and Sunday open houses. Brokerâ€™s Open houses for realtors are held on Tuesdays and we often encourage our buyers to attend these to get a first look at new homes on the market. It is customary for you to let other agents know you are working with an agent.
EXPERIENCE With over 30 years of collective experience in Portland real estate, we have established long-term relationships with a large network of agents and often hear about great homes before they hit the market, giving you an advantage.
ASK US FOR REFERENCES If youâ€™d like to speak with some current or past clients, we will supply a list of references. We are deeply committed to all our clients and strongly encourage you to talk to them about their experiences with our team.
“Will and his team’s passion and attention to detail made our homebuying experience great. They worked hard to find us the perfect house, help us get a good deal, and make sure our moving experience went smoothly.” –Dan and Holly H. “It was a pleasure to work with Will and his team on the purchase of our condo. They were all professional and attentive to our needs. They went above and beyond in helping us with every step of this transaction. Their good humor made this an an enjoyable experience.” –Mary G. “The home buying process can be extremely stressful but picking the right agent to work with can go a long way in easing some of that stress. Will was more focused on helping our family find the right home than he ever was in closing a deal. I saw evidence of that every time we communicated. Customer service is almost a thing of the past these days and it was refreshing to work with someone that put my family’s need before his own. I would enthusiastically encourage anyone looking to buy or sell a home to work with the Will Fendon Properties team.” –Bryan G.
“Will made my condo buying experience truly fun and easy! After my move to the area and a not-so-fun condo selling experience elsewhere, I certainly wasn’t looking forward to buying a new condo. I went in expecting the worst and ending up with the best! From start to finish, everything was easy. Will seems to instinctively know who you are and seems to put himself in your shoes with ease. You can tell the entire team loves what they do and are there for you. When it was time to make an offer (on a Saturday night!), Will made it happen quickly. He is great with negotiations and advice as well. I just can’t say enough about the entire experience. Thank you Will and the team, I just love my new condo!” –Darcy A. “I highly recommend Will Fendon as a realtor. He was attentive to our needs. He was patient and made sure that we found a house that was the right fit for our family. His knowledge of the market was a tremendous help in our search for a new home. Will did a wonderful job and made a daunting process fun and successful!” –Robin B.
“Will Fendon and his staff from start to finish were professional and extremely knowledgeable about the market overall and in our specific neighborhood. Will's attention to the changing market conditions was invaluable and he consistently delivered thorough analysis and up to date status on where things stood that gave us a great deal of confidence especially since we were moving out of state and not always there locally. Beyond the analysis Will and his team were quick to answer our questions and often they went well beyond what was expected of them. Most importantly, they were so pleasant and it was a joy working with them.” -Audrey M. Will Fendon Properties uses creative marketing, a strong work ethic, and personalized customer service to accomplish success. Thank you for getting our house sold! It wasn't easy, but in the end we reached success! All the best to you and your team! Go get em'!” -Heather M. “You were always upfront and honest. I felt that the whole team works well together to get the job done. The team was always available to answer any questions.” –Jan C.
“From the moment we decided to sell our property, Will and his team were professional, positive, and productive. They generated an amazing level of interest which brought our buyers through the door. With tremendous diplomacy, and with our best interests in mind, they managed the negotiations and the escrow process seamlessly. Our experience couldn't have been better. Thanks so much for taking such great care of us!” –Jim and Bonnie T. “Thank you so very much for one of the most enjoyable experiences imaginable. I never thought I would say that buying and selling a home is fun but you truly made it that way. Your team allowed us time to work through what really mattered to us and were supportive and patient along the way, never trying to steer us in a particular direction or pushing for the sale. Just the opposite. Your encouragement to look at all our options and openness to the process really gave us the assurance and comfort that we were working with the right people. It was definitely meant to be when my wife and I met you at that open house. Funny how life can be. Thank you for everything!” –Kelly T.
WILL FENDON Prior to joining the Luxury Homes International Division of Keller Williams Realty, Will Fendon was Cascade Sotheby’s International Realty’s top-producing agent in Lake Oswego. He’s also a 5-time winner of the “Five-Star Professional” award for realtors based on survey results of past clients, peers and industry experts. In addition to serving on the Portland Metropolitan Association of Realtors Committee for Professional Standards and Grievances, Will is the former Chairman of PMAR’s Committee for Media and Public Relations, which coordinates communications to the public and nearly 8,000 licensed realtors in Portland. He is a Certified Luxury Home Specialist as well, with additional expertise in professional athlete and corporate relocation, new construction, land development and lifestyle properties. Will’s reputation for effective negotiating, finding creative solutions and genuine service stems from more than a decade of experience as a professional film and television writer, producer and media consultant for companies like NBC Television, MSNBC, Microsoft Corporation and WIRED Magazine, among others. His experience as a contributing writer to shows like “The Tonight Show with Jay Leno,” among others, helps him bring levity to the potentially stressful process of buying or selling property. When he’s not helping clients, Will relishes spending time with his family snow skiing, cycling, coaching youth lacrosse and playing drums and percussion with a variety of professional bands. He holds a Bachelor of Arts degree in English Literature and Business from Principia College and did graduate work at Columbia University’s Graduate School of Journalism before earning a Master of Fine Arts in Writing and Production from the prestigious American Film Institute in Los Angeles.
JENNIFER RAZE I am an experienced real estate broker practicing in the State of Oregon since 1996. I specialize in residential properties in the Portland Metro area. I also have a background in new construction, multi-family, investment properties and property management. You can count on me for reliable, informed and professional service. A member of the National Association of Realtors and a certified negotiation expert, I stay on top of the latest law changes, real estate trends, local market knowledge, technological advancements and new innovations in marketing. It is my goal to provide first class professional service, honest advice and the highest quality, most innovative and exceptional real estate service available. It is important to me to have excellent listening and communication skills. With my ability to create a unique, memorable and personal experience for each of my clients over the years it has helped me build a business of referrals and repeat customers. Portland has been my home since age five. I love this city and all that it has to offer. I received my Bachelor of Science from Oregon State University. In my free time, I enjoy renovating homes, interior design, playing tennis, golf and getting friends together for a â€œfriendlyâ€? game of poker. I love working out, yoga, meditation and hiking in the gorge whenever I get a chance. I have recently discovered the exciting sport of Kite Boarding and enjoy taking lessons in beautiful Hood River. I feel fortunate to be a part of a volunteer organization called Trauma Intervention Program, where I provide emotional aid, practical support and resources to those involved in traumatic events and their families in the first few hours following a tragedy. Traveling is a passion of mine that I enjoy doing with my two teenage kids and husband. Iâ€™m always up for a good movie, going to the theater or reading a self help book. Cooking an interesting meal with a glass of full body Cabernet is one of my favorite ways to spend an evening and of course that includes a piece of delicious dark chocolate.
CHELSEY REID A 5th generation native of Lake Oswego, Chelsey’s family history runs deep: her ancestors built the first bungalow in Portland, started the Portland tradition “Lights on Peacock Lane,” and also built the oldest cabin on mt. Hood, an Oregon Historic National Landmark. Chelsey graduated from the University of Oregon with a degree in Advertising and boasts an extensive marketing background, previously working as the Marketing Coordinator for the Woodburn Premium Outlets, as well as working for the largest Advertising agency in the country, The Richards Group, where she managed accounts like ULTA Beauty, MetroPCS and Chuck E. Cheese. Chelsey got her start in real estate doing marketing for Cascade Sotheby’s International Realty where she oversaw the company website, events and marketing plans for 500+ brokers. Realizing her love for the home buying process, Chelsey made the transition from the marketing department to the Will Fendon Properties team where she is now a licensed agent. The Will Fendon Team was recently recruited by Keller Williams Portland Premiere to join a handful of top-producing agents in their new office for the Luxury Homes International division in Lake Oswego. Chelsey brings her knowledge of the local community and building brands to the team, where she also helps with office management and assists with new buyers. When Chelsey is not doing real estate, she enjoys taking the boat out on the lake, camping along Oregon’s beautiful rivers, practicing yoga and playing competitive softball.
JANE FENDON Jane Fendon brings more than 20 years of sales and management experience in the advertising industry to the Will Fendon Properties team. Always a top-producer, she excelled in sales for some of the world’s greatest publications such as Sunset, National Geographic, Outside and WIRED magazine, among others. Jane’s past clients include Lexus, Toyota, Acura, Honda, Porsche, Infinite, Microsoft, Intel, Canon, Johnson & Johnson, Lipton, Warner Lambert, UPS, AT&T and many more. Launching WIRED magazine’s sales office in Venice, CA, and landing some of the biggest advertisers in the world was a milestone for Jane. In her publishing career, she was awarded the “National Salesperson of the Year” award five times! After taking some time off to be a stay-at-home mom with twin boys, Jane got started in real estate at Cascade Sotheby’s International Realty, where she focused on marketing projects, special events and vendor relations. Jane’s experience and wisdom was one of many elements that lead the Luxury Homes International Division at Keller Williams to recruit the Will Fendon Properties team to join their new office in Lake Oswego. Jane has lived in Lake Oswego for 9 years and wants to use her experience to build the team’s business and contribute more to the local community and Portland. Jane holds a BA in Business, Marketing and Management from Eastern Illinois University. Her passion for adventure travel has taken her to more than 31 countries. She’s a longtime volunteer for Art Literacy, PTO Board activities, the Lake Oswego Foundation, Habitat for Humanity, Big Sister program and church service. At home, she’s devoted to raising her boys and spending as much time as possible with friends, family and her amazing husband, Will (who told her to say that).
BUSINESS DEVELOPMENT & SALES
HOW TO REACH US WILL FENDON Licensed Oregon Broker firstname.lastname@example.org 503-336-7017 JENNY RAZE Licensed Oregon Broker email@example.com 503-544-7935 CHELSEY REID Licensed Oregon Broker firstname.lastname@example.org 503-336-7017 JANE FENDON Business Development & Sales email@example.com 503-336-7016 Lake Oswego Office 16365 Boones Ferry Road Lake Oswego, OR, 97035 O: 503-336-7017 F: 503-336-7168
Northeast Portland Office 919 NE 19th Ave #100 Portland, OR, 97232 O: 503-548-4848 F: 503-548-4848
Southwest Portland Office 9755 SW Barnes Rd #560, Portland, OR 97225 O: 503-546-9955 F: 503-546-9955