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Section 1 The Long View What Next News & Insight

2021

Overview and update on Food Security & Technology Driven Innovation.

In this turbulent era, anticipated convergence looks more like a collision course between climate change, agriculture/food chain disruption, shifting social mores… and Amazon!

But it could be that new technologies, animated by human ingenuity will stir-up new opportunities to thrive, not just survive.

There is no alternative.

With the speed of change and a sense of time accelerating, there is an urgency to shake off the feeling of suspended animation: to wake up and step out of the emptiness of our co-void; to optimize our well-being and rekindle our purpose in life.

Of course, the pandemic from the Greek pan - "all" + "demos" = "all the people," casts a long shadow on our personal lives and in short order, turned the business theory of “disruptive innovation” on its head. Harvard Business Review 1995 What Is Disruptive Innovation? (hbr.org) Above my pay grade, but the theory is “innovation that creates a new market and value network and eventually disrupts an existing market and value network, displacing established market-leading firms, products, and alliances.”

Be careful what you wish for.

More personally and with compassion, Camilla Cavendish, Financial Times Contributing Editor, senior fellow at the Center for Business and Government, Harvard Business School wrote that her coffee mug now seemed quaintly amusing. https://on.ft.com/3iyc49w Beyond the unknow complexities, she carried on to say, just wear a mask, and perhaps leadership could have been more helpful, simply by recommending and dispensing Vitamin D, which has shown to help immunity against the virus; and when need be, provide a personal weight loss coach.

Last October she stated:

“Covid-19 is not going away anytime soon; we need to keep our heads and grab little bits of joy whenever we can.”

If we lose confidence now, we lose everything.”

All My Best I hope you enjoy this collection of topics…

Updating our lead topic…

All About Food Security & Technology Driven Innovation Pages 1 - 2 Beyond Meat and PepsiCo Joint Venture.

Operations to be managed through a limited liability company called.

PLANeT Partnership Pages 3 - 8 Clothing to Food.“Regenerative organic farming goes beyond sustainable. It steadily improves the health of the earth and everything that lives on it …”which ties into this trend Pages 9 - 11 Vertical Indoor Farming: Repurposing Malls & Warehouses.

The big idea and this follows discussion on the future of West Palm Beach’s Warehouse District, once occupied by machine shops and distribution centers, like egg storage – what a guess! Now anchored by the exciting multiuse Grandview Public Market.

1-2 Beyond Meat and PepsiCo Joint Venture.

Food Security & Technology Driven Innovation 3 – 10

With people increasingly anxious about the stress on our environment, and the source and quality of their food, Yvon Chouinard, Founder of Patagonia aims to “step toward a new kind of future and fill the need with deeply flavorful, nutritious food that restore, rather than deplete, our planet.”

Patagonia has always been an exciting company, but founder’s vision is especially relevant, now adding a soup and chili collection.

https://www.patagoniaprovisions.com/collections/soup? msclkid=b979bbc4149d13312519dbca01db0cbb&utm_sourc e=bing&utm_medium=cpc&utm_campaign=seer_sea_b_br and_categories_provisions_multi_all_c-

4. Among their products, I chose this Organic Tsampa Soup to highlight, since it is health-giving and has an interesting provenance.

Garden Veggie Organic Tsampa Soup – Patagonia Provisions Interested in healthy Quinoa, mainly grown in Peru and Bolivia…Tsampa is from the Himalayas.

“Patagonia founder Yvon Chouinard first tried roasted barley, the power food of the Himalaya, while climbing in Tibet in the 1970s. It inspired this organic soup, a mix of the barley, toasted buckwheat, vegetables and seasonings.

Thoroughly energizing, it's also a great base layer for creative toppings.”

5.

What is in it?

Peak Sherpa Organic Roasted Sprouted Barley, Organic Toasted Buckwheat, Organic Onion*, Organic Carrots*, Natural Flavor, Organic Yeast Extract, Salt, Organic Red Bell Pepper*, Organic Freeze Dried Kale, Organic Ground Rice Hulls, Organic Portabella Mushrooms*, Organic Sunflower Oil. *Dehydrated.

Nutrition Serving Size 1/3 cup dry (140g/about 1 cup prepared) Servings Per ContainerAbout 2 Calories 130 Total Fat .5g (1% Daily Value) Saturated Fat 0g (0%) Trans Fat 0g Cholesterol 0mg (0%) Sodium 470mg (20%)

Total Carbohydrate 29g (11%) Dietary Fiber 5g (18%) Sugars 2g Protein 4g

6. The Rational and Vision Why Food

By Yvon Chouinard, Founder, Patagonia (Updated April 23, 2020)

What’s an outdoor clothing company doing selling food? A similar question was asked of me in 1968, when we were blacksmithing new tools for mountain climbing, and suddenly started selling shorts, shirts and pants. Skepticism seems to rise whenever a company refuses to “stay in its lane,” but as an entrepreneur, I see business opportunities everywhere. As a lover of the outdoors, I see a way to save our home planet and its creatures—including us—from the destructive habits we’ve invented for ourselves.

To me, Provisions is more than just another business venture.

It’s a matter of human survival.

I’ve been a longtime doom-bat about humanity’s prospects if we continue on the path we’re on now.

As I write this, the pandemic we’re experiencing has warned me that perhaps the days of buying expensive gear and plane tickets to travel halfway around the world to fish, ski, climb and surf may be over, if not greatly reduced.

But we still need to eat. In fact, I think the only revolution we’re likely to see is in agriculture, and I want to be a part of that revolution.

7.

In its efforts to maximize efficiency and profit, modern industrial agriculture relies on annual monocrops, toxic herbicides and pesticides, synthetic fertilizer and wasteful water use, all of which are destroying topsoil much faster than it can be replaced. According to the United Nations Food and Agriculture Organization, if we continue to degrade our soil at the current rate, we have only about 60 harvests left. Sixty harvests! Then what?

And what about the food we're eating from this system now?

Bland feedlot beef inoculated with antibiotics and growth hormones, factory-raised chickens, pale, flavorless eggs; GMO crops soaked with chemicals; Fruit selected for size and growth rate over flavor or nutrition. Even if we could figure out how to extend the future of industrial agriculture, we do so at great cost: diminishing returns, millions of small farmers out of work, increasing danger to humans and our ecosystem from toxic chemicals and lower nutritional value.

A study published in the Journal of the American College of Nutrition demonstrated “reliable declines” in key nutrients found in 43 different fruits and vegetables over the past half

century. Another paper showed that a person would need to eat eight oranges today to equal the Vitamin A our grandparents got from just one.

In its review of these and other studies with similar findings, Scientific American states, “the key to healthier produce is healthier soil.”

Big Organic, which started out with good intentions, is now dominated by large companies searching for ways to grow more food and increase profit margins through technology.

Sound familiar? If that’s the future, I say good luck trying to make decent wine from hydroponically grown grapes.

8.

It seems to me that our priorities have gotten out of whack.

Fortunately, there is a better path forward. Regenerative organic farming practices yield large crops while building healthier soil, which can draw down and store more greenhouse gases. Free-roaming buffalo restore prairie grasslands, one of Earth’s great carbon storage systems.

Rope-cultivated mussels produce delicious protein while cleaning the water where they’re grown. Place-based and selective-harvest fishing techniques allow us to target truly sustainable fish populations without harming less abundant species. As these examples illustrate, the more we roll up our sleeves and dig into the world of food, the more we discover that the best ways are often the old ways. We must, as the great environmentalist David Brower taught, “turn around to take a step forward.”

With Provisions, we make that turn and step toward a new kind of future. One filled with deeply flavorful, nutritious foods that restore, rather than deplete, our planet. A future with widespread adoption of Regenerative Organic

Certification, which ensures that food is produced in ways that build soil health, ensure animal welfare and protect agricultural workers. In short, I’m talking about foods that are a key part of the solution instead of the problem.

That’s the revolution I want to be a part of. Why is Patagonia making and selling food? The real question, to me, is how could we not? I realize, now more than ever, that the requisites for a thriving business and thriving people are one and the same. Triple bottom line? Food, water, love.

Food.Water.Love – Patagonia Provisions

9. Food Security & Technology Driven Innovation

The Big Idea Vertical Indoor Farming Back to the Future: Warehouses and Malls to Farms We’ve followed how our food supply is threatned by adverse weather, including drought or heavy rain damaging crops, plus the undue reliance on California; all sparking creative thinking over new places and spaces to grow our food. Now, the convergence of climate change with new food technologies, point to new opportunity.

US Malls Fall into Disuse – Only accelerating since this report. A VOID in many places.

A Credit Suisse reported in 2017 an estimated 20% to 25% of malls would shutter between 2017 and 2022, largely

because of store closures. Retailers have announced more than 8,600 store closings in 2019) Sadly, over the past year, the trend has accelerated.

Here’s the visual https://www.businessinsider.com/american-retail-apocalypsein-photos-2018-1

10.

There is no new retail model or traditional repurposing of this space that can “save” the malls...and the acres of suburban space they occupy...until now.

Driven by increased demand for last mile distribution centers new food production economies along with advances in technology, now see the reality that Indoor Farming Is Revolutionizing The Food Chain https://www.forbes.com/sites/sap/2020/05/06/indoorfarming-is-revolutionizing-the-food-chain/ The World’s First Commercial-Scale Indoor Tomato Farm to Open in the UAE

Locally, a West Chester bike tour around the disused K Mart off route 202 as an example of potential suburban farming. https://youtu.be/yPiKsuGgOzo WHD January 22, 2021

11.

The Future

The Long View – What Next News & Insight

January 2021