You can easily understand the landing page as a web page that you can visit or land while surfing on the internet. They are developed with the intention of advertising and generating conversion and leads. These are stand-alone pages distinct from their main website. The landing page can help you with the following. ● They can improve paid search campaigns. ● Landing pages increase conversion. ● They generate data insights.
As the landing page is a strong indicator of PPC campaigns and increases the conversion rate, you should make it great.
What Makes A Great Landing Page? The landing page provides a crucial first impression to the visitor of your website. This impression can make a visitor think about whether to connect further or not. Therefore it is essential to make the landing page interesting and engaging.