Retail Opportunties
DEVELOPMENT OVERVIEW
+45-acre
World-Class Park With Playgrounds, Scenic Trails, Ponds, and More
400,000 SF of Retail, Food and Beverage, and Entertainment +3mil SF of
1,970
3,000
1,200
230 Extravagant For Sale Townhomes
In-State Comparison
FIREFLY RETAIL
Amphitheater Layout
View from Park Side
MARKET OVERVIEW
Dallas/Fort Worth Economy
#1 Real Estate Market in the Country
Dallas/Fort Worth continues to draw Fortune 1000 and Global 500 headquarters through the growth and expansion of local companies and by attracting relocations. DFW is one of two regions in the U.S. to host two Fortune 10 companies, and only Beijing and Seattle are home to more. Revenues earned by Fortune 500 companies located in DFW total $1.4 trillion, second only to the New York metro area.
Heralded as one of the country’s strongest and most insulated economies, the Dallas/Fort Worth Metroplex is home to 24 Fortune 500 companies and 49 Fortune 1000 companies. Already the fourth largest metro area in the United States, the region continually leads the nation in population and job growth, leading all other metros in absolute job gains for four straight years.
As a further testament to its prowess, DFW is the No. 1 investment market in the United States, as measured by CBRE’s 2024 Americas
Investor Intentions Survey. Continuing its nation-leading population and job growth trends, DFW also led the country in population growth from 2020-2023, surpassing 8 million residents last year, when most large cities experienced substantial contractions.
City of Frisco
• Frisco is a modern metropolitan city at the top of its game, leading the way in population growth, business innovation, and an extraordinary quality of life. It also attracts diverse businesses and their highly skilled workers and families nationwide. Frisco provides an affordable lifestyle with a host of quality amenities—including professional sports and an abundance of recreational opportunities, unique dining and retail experiences, and a tapestry of arts and entertainment.
• With a high concentration of headquarters and experienced, diverse talent - Keurig Dr Pepper, Addus Homecare, Careington International, HCA Healthcare Center for Clinical Advancement, and Quality Custom Distribution are just a few companies that have selected Frisco as their corporate home. The Frisco talent pipeline offers education and training programs and a gateway to personal and professional growth through partnerships with the University of North Texas, a tier one research university; Collin College, nationally recognized for their IT Center of Excellence; and other education and training programs.
• Eight professional/collegiate sports organizations with four pro stadiums – a leader in the Business of Sports, home of the Dallas Cowboys, the Dallas Cowboys Cheerleaders, the Dallas Stars, and FC Dallas call Frisco home. As part of a public-private partnership, in 2022, Frisco proudly welcomed PGA of America to a brand new, 600-acre mixed-use development with an initial investment of more than half a billion dollars, adding to the excitement and pride of our sports community.
Sports City USA
The Star
The Star is the 91-acre campus of the Dallas Cowboys, including its world headquarters and practice facility in Frisco, Texas. Developed as a firstof-its-kind partnership between the City of Frisco and Frisco ISD, The Star allows fans the opportunity to connect with the Dallas Cowboys in ways they have never imagined.
PGA Frisco
The project span over 660 acres and includes two 18-hole world-class courses, a 10-hole short course, a 30-acre practice facility, 500 Omni PGA Frisco Resort with a 127,000 SF convention center.
The public will have access to 65% of annual available golf rounds and discounts for Frisco residents. The East, designed by Gil Hanse, the West, designed by Beau Welling, a three-level, 40,000 SF Clubhouse, a 10-hole lighted par three short course 75,000 SF lighted putting course.
Riders Field
National Hall of Fame at Toyota Stadium
The NSHOF at Toyota Stadium in Frisco, Texas, contains two components: The NSHOF Experience and the HOF Club.
The NSHOF Experience is a 19,350 SF honoring the past while fully incorporating modern present and future technology, including virtual reality, gesture technology, and interactive digital video boards to celebrate the players, veterans, and builders of American soccer.
The HOF Club includes 3,200 lower level seats and 250 upper level seats sold as season ticket memberships for all FC Dallas home matches. In addition, the NSHOF Club contains several event spaces including the Hall of Fame Club, the Heineken Red Star Club, and the Press Conference Room.
Riders Field
Riders Field, formerly known as Dr Pepper/Seven Up Ballpark and Dr Pepper Ballpark is a baseball park in Frisco, Texas, United States. The home of the Double-A Frisco RoughRiders of the Texas League, it opened on April 3, 2003, and can seat up to 10,216 people.
Comerica Center
Comerica Center is a multi-purpose arena in Frisco, Texas. It is the home of the Texas Legends of the NBA G League and the Frisco Fighters of the Indoor Football League, as well as the executive offices and practice facility of the National Hockey League’s Dallas Stars.
North Dallas Employment Hub
A tale of Dallas as the city with two cores.
North Dallas is a rapidly growing submarket in the metroplex. In 2000, the submarket’s office inventory was less than 700,000 SF, but today it’s 9.9 MSF. Frisco is consistently ranked as one of the most desirable cities to live in by various publications and is one of the fastest-growing areas in the country.
The submarket also features several retail and entertainment amenities: Stonebriar Centre is a 1.6 MSF regional mall; Dr. Pepper Ballpark is the home of the Frisco RoughRiders, the Texas Rangers’ Class AA minor league affiliate; and Toyota Stadium is home to FC Dallas of Major League Soccer. In addition, Frisco hosts a Division college bowl game, the Frisco Bowl. With the abundance of sports facilities and events, the city is branding itself as Sports City USA. In keeping with its sports theme, the PGA recently completed its new headquarters, moving from Florida. Along with the 106,000 SF headquarters, a significant amount of mixed-use development will surround the headquarters.
The Dallas Cowboys star is one of the most recognized logos. The Star at Frisco, “The Star,” has redefined the area’s office market. The Star is the 91-acre campus of the Dallas Cowboys, including its world headquarters and practice facility. The project is a first-of-its-kind partnership between Blue Star, the City of Frisco, and Frisco ISD. Along with the Cowboys, there is an Omni Hotel, Baylor Scott & White Sports Therapy & Research Center, and numerous retail and restaurant options. In addition, Keurig Dr. Pepper has moved its headquarters from West Plano to a new facility at The Star.
Most of the submarket’s office product is located just off the Dallas North Tollway, more than 2 MSF in the 162-acre Hall Park. Hall Park is still expanding, and other projects along the corridor could deliver up to 20 million SF of office space at full build-out.
Frisco attracts high-caliber, successful companies, industries, and well-established brands, from The Hartford and the PGA of America to T-Mobile and Home Depot. So, when you select the City of Frisco to base your corporate or regional headquarters, establish your own start-up, or expand your current business, you can be sure you’re in excellent company.
The Star
PGA of America HQ
Location Overview
Firefly Park Frisco is at the northwest intersection between the Dallas North Tollway and the PGA Parkway. The project is at the northern end of the North Texas Platinum Corridor, to an educated employment force, affordable housing, and desirable school districts. Firefly is also just a few minutes from the PGA of America Headquarters (Opened May 2022), Omni PGA Frisco Resort (Opened March 2023), Baylor Scott & White North Frisco Campus (Under Construction), University of North Texas at Frisco (Summer 2023), and the recently announced Universal Theme Park and Resort (Under Construction). In addition, the Properties boast proximity to Addison Airport, McKinney National Airport, Dallas Love Field Airport, and DFW International Airport.
DEVELOPER
Internationally Renowned, Diverse, and Experienced Team
Firefly Park was master planned by UNStudio (Amsterdam) to cultivate the human scalability of European cities adapted to Frisco, Texas.
Sasaki (Boston), an global industry leader in creating landscapes that promote healthy and equitable communities, meticulously designed the park and green spaces.
Phase 1 Commercial is a product of collaboration, with hord | coplan | macht (Baltimore / Denver) leading the design for multifamily, and retail being a joint effort between hord | coplan | macht and Michael Hsu Office of Architecture (Austin). Lastly, BOKA Powell (DFW) is leading the design of Dream Hotel by Hyatt and Office, showcasing the inclusive nature of the project’s development.
Wilks Development is focused on creating longlasting communities and thriving economies.
About Wilks Development
Wilks Development is the commercial real estate arm for the Wilks Brothers based in Cisco, Texas—a joint venture between Dan Howard Wilks and Farris Cullen Wilks, American petroleum industry businessmen, and entrepreneurs.
The Wilks’ family history is a veritable American dream. In the 1950s, Voy Wilks was a factory worker raising his family of seven in a three-room former goat shed which still exists today. Voy dreamed of owning his own home and took it upon himself to build it, learning the craft of masonry. When his boss at the factory later denied his request for a raise, Voy decided to look for a better opportunity and took up masonry full-time.
including Temasek Holdings, Singapore’s sovereign wealth fund, and Chesapeake Energy. Proceeds for the sale were reported at $3.5 billion ($5.0 billion valuation), landing the two brothers on the Forbes list.
Farris and Dan followed in their father’s footsteps as journeyman masons, applying their trade across Texas and Oklahoma before coming together to establish Wilks Masonry in 1995, a family-run masonry contractor specializing in K-12 and institutional projects, some of those highlights include projects like T Boone Pickens Stadium, Gerald J. Ford Stadium, Wagner Noel Performing Arts and many more. Less than a decade later, the entrepreneurial pair entered the energy industry by founding of a hydraulic fracturing and oil field services firm Frac Tech Holdings, LLC in 2002. Hydraulic fracturing is a process that facilitates the extraction of fossil fuels, namely natural gas, by utilizing highly pressurized fluids to cut through rock layers. Advanced hydraulic fracturing technology made mining previously inaccessible shale gas reserves economically feasible in the late 1990s, most famously in the Barnett Shale in North Texas.
After successfully building Frac Tech for nearly a decade, the brothers sold 70% of their combined interest in Frac Tech in May 2011 to a consortium of investors,
In 2020, USA Today reported the Wilks brothers as the 12th largest landowners in the United States, with a total land area of +705K acres, becoming the largest landowners in both Montana and Idaho. They own additional land in Oregon, Texas, Kansas and Tennessee. Even with their extensive holdings, the Wilks brothers remain active citizens in Cisco, TX.
Today, Wilks Brothers, LLC is a multi-billion-dollar family office with a large portfolio of wholly and/or majority-controlled private and public businesses and investments, employing over 3,000 with combined annual revenues in excess of $1.5 Billion. The company is diversified across multiple industries including: 1. Energy, 2. Real Estate, 3. Finance, 4. Industrial, 5. Timber, 6. Ranching, 7. Technology and 8. Securities Trading Platform.
Wilks Development is a real estate company founded with a mission to create high-quality, community-focused real estate projects that serve the needs of the people who inhabit them. We do not measure developments by price tag or square footage but by their lasting benefits to those who live, work, and play there. We see our work as a partnership with the communities we serve, which is why we are committed to creating spaces that enhance people’s lives, support local businesses, and contribute to a vibrant, sustainable future.
Since our founding in 2012, brothers: Kyle and Josh Wilks, along with their cousin: Jess Green, have built a diverse portfolio of real estate projects, from sturdy stone storefronts, multi-family communities, and commercial offices to vibrant, walkable neighborhoods. By prioritizing quality and community impact over short-term gains, Wilks Development has proven that its approach consistently creates more value and success for not only Wilks Development but also for its investors and everyone involved.
MIGUEL CHUNG
Chief Financial Officer 817-618-0008
miguel.chung@wilksdevelopment.com
CYNTHIA CAMPOS
Community Engagement Director 817.720.0816
cynthia.campos@wilksdevelopment.com
WILKS DEVELOPMENT
1321 Markum Gate Way, Suite 100, Fort Worth, TX 76126
