20252024 Annual Report
Former Lowe’s Corporate Facility
1605 Curtis Bridge Rd, Wilkesboro, NC
440,000 s.f. on +/- 59 acres
Scan the QR code to learn more!
Amy Blair, Chair
Welcome to the 2024/2025 Annual Meeting for the Wilkes Economic Development Corporation. We are certainly excited to see you all here and to share with you what a successful year we have had in Wilkes County. Let me start by sharing that we exceeded our LEAP Forward Campaign Goal with the help of many of you. Thank you!
Did you know that during this past year we awarded $40,800 to 12 entrepreneur businesses? This is the most we have awarded in a single fiscal year. This was made possible thanks to our sponsors; Duke Energy Foundation for our Fall Grant cycle, marketed as the Downtown Boro’s Small Business Grant Program, and for the Spring cycle, LEAP Forward Investors, the Small Business Center at Wilkes Community College and Select Steel Buildings. Thank you so much for your support and belief in the EDC’s program and the importance of entrepreneurism.
Did you know that Wilkes EDC is beginning their 30th year of service to Wilkes? That over the past 20 years the EDC has managed projects with a total impact of $254,592,757 in investments where at least 2,444 jobs were created? And that this year we facilitated six projects with a total investment of $12,773,181 creating 186 jobs.
Did you know that in 2023 the EDC was able to successfully build a 31,700 square foot building off of 268 East? We have welcomed two thriving businesses to Wilkes operating out of our facility and they hired our local and surrounding county residents. BUT...we cannot stop there. Our focus this past year has been to work on developing the next tract of land where another potential facility could be built off of Lanes Drive in the North Wilkesboro Industrial Park.
I am sure you are going to learn so much more tonight about what our EDC is doing for our county in partnership with our LEAP Forward Investors and the Towns of Wilkesboro, North Wilkesboro, Ronda and the County of Wilkes.
I am truly honored to be here tonight representing our EDC, as well as working with our 15 Member Board of Directors, 3 Ex-Officio, 3 Alternates and Staff throughout the year while we collectively focus on Wilkes County’s economy. We hope you enjoy the evening!
Terry
Bumgarner - Outstanding Service
Wilkes EDC Board Member, Past Chair, Executive Committee Member, LEAP Forward Investor | 2013 to 2025
We remember and honor Terry Bumgarner, a dedicated leader, community champion, and friend. Terry passed away on May 17, leaving behind a legacy that helped shape Wilkes County and individuals for the better. Since joining our board in 2013, Terry served in many roles, including four years as Chair and nearly a decade on the Executive Committee. His 12 years of leadership guided major projects like the Wilkes Commercial Business Center, and his steady presence supported every chapter of our growth. Terry believed in economic development as a way to improve lives. He led with humility, insight, and consistent dedication. Beyond Wilkes EDC, he served Wilkes Community College, regional initiatives, business ventures, and numerous civic boards.
We are grateful for his legacy and better for having served alongside him. He will be deeply missed.
Wilkes EDC was founded in 1996 as a 501(c)(6) and later became a 501(c)(3) non-profit. Join us as we begin to celebrate 2025-26 as our 30th year in service.
Our Mission Through the retention and expansion of existing businesses, recruitment of new businesses, marketing, and real estate development, Wilkes EDC will facilitate the creation of new jobs and capital investment in Wilkes County.
20 Year Impact of Announced Projects
Table of Contents
04 LEAP Forward Update
See our 5-Year Plan, LEAP Forward Investors, and an update on our pledges!
06 Entrepreneur Grant Program
See this year’s Entrepreneur Grant winners, as well as our overall impact in entrepreneurship.
Workforce Retention & Attraction
09
We invested in our future workforce.
10 Program Stats & Site Developments
Learn about our program impact and updates on our sites.
12
14
Announced Projects
Reflect on our announced projects & impact for 2024-25.
Marketing Wilkes View how we promote our mission through our marketing efforts.
15 Community Capacity Building See updates on Childcare, Housing & the Outdoor Economy.
18 Area Growth
Local government provides an overview of progress.
I. Retain & Expand Existing Businesses (pages 6, 10 & 12)
y Business Retention & Expansion Visits
y Facilitate Entrepreneur Grant Program 2x Yearly
y Identify Existing Industry Future Space Needs, Expiring Leases, Outgrowing Space & Succession Planning
y Encourage Business Leaders to be Ambassadors with Customers/Suppliers
y Human Resource Semi-Annual Meetings
y Convener & Connector to Local Government & Resource Partners
II. Market Wilkes County (page 14)
y Internal Public Relations Plan
y Expand Website to Focus on Talent Attraction
y Continually Add Testimonies to Website
y Monthly Activity Report & News
y Enhance Social Media Marketing
y Increase Media Marketing using Video & Drone
y E-Blast Marketing Content to Specific Audiences
$240,000 (5-Year Strategy)
y Track Metrics & Build Contact Relationship Management System
y Update Collateral Material for BRE Program
y Create Quarterly C-Level Round-table
y Promote & Participate in Wilkes Entrepreneur Network
y Identify & Promote Retail/Services Gaps
y Supply Chain Analysis
y Education & Workforce Development Programs
y Building & Site Marketing
$235,000 (5-Year Strategy)
y Outdoor Economy Marketing & Engagement
y Education Opportunities & Workforce Alignment Marketing
y State & Regional Partner Marketing & Recruitment Efforts
y Utilize Festivals & Events as Recruitment Tool
III. Real Estate & Amenities Development (page 10)
y Short, Mid, & Long-Term Sites & Building Development
y Developing Land Within Wilkes Industrial Park
y WCBC Next Building Steps
$375,000 (5-Year Strategy)
y Explore Public/Private Spec. Building Program
y Assist in Boro’s River District
y Carolina Core Progress & Interstate Designation
IV. Community Capacity Building & Organizational (page 16) $150,000 (5-Year Strategy)
y Housing Study Updates & Summit 2024
y Encourage Childcare Progress
y Outdoor Economy Workgroup Pledge
y Add BRE/Project Manager Position (Starting P.T.) with 70/30 Shared Cost
y Strategic Planning - Yearly Board Retreat
& Church Lumber
Visionary Investor
Wilkes Economic Development Corporation works closely with businesses and the community to find unique solutions to economic challenges. Since 2010, Private LEAP funds have been instrumental to ensure this mission is possible.
Wilkes EDC expresses our gratitude to those who have committed to the LEAP Forward Campaign and mission of the EDC! We welcome others to consider being a part of moving Wilkes forward. Below is a list of our investors.
Thank you to our Investors!
Strategic Investors
Community Investors
Jim Smoak
NUMBERS 14:8
Anonymous Donor Scott Nafe Cam Finley formerly
Advocate Investors
• Anonymous Donor
• Arnold and Becky Lakey
• Blair Properties LLC/Allen Tate
• Brushy Mountain Powersports
• Carolina West Wireless
• Church & Church Lumber Co.
• Contentment
• CS Forester Benefits Group
• Dale and Michelle Isom
Associate Investors
• Alex and Amy Blair
• BGE, inc.
• Blue Ridge Ranch
• Charlie Sink
Patron Investors
• Andrew Palmer
• Civil & Environmental Consultants, Inc
• Craftmaster Furniture
Will you invest in Wilkes County’s future?
Scan the QR code to invest or call (336) 838-1501.
• Duke Energy
• ECS Southeast, LLC
• Faw Insurance
• Fortress Management Group, Inc.
• Frontier Natural Gas
• Hampton Inn Wilkesboro
• Holiday Inn Express Wilkesboro
• McNeill Chevrolet & Nissan of Wilkesboro
• North Wilkesboro Speedway
• Eddie and Anna Holland
• Energy United
• Holly Minton
• James River Equipment Company
• Ken Noland
• Laurie Brintle-Jarvis
• Lesa Hensley
• Omega Construction
• Prism Medical Products
• Riverstone Land and Equipment, LLC
• Steve C. Davis, Inc.
• T&J Produce
• Transource Truck Leasing
• Wilkie Construction Company SE
• Joe and Debbie Johnston
• Ron Wilcox
• Select Steel Buildings
• WCC – Small Business Center
• Luke Mathis
• Mountain View Hardware, LLC
• Shelmer Blackburn
Retain & Expand Existing Businesses
Entrepreneur Grant Program
Downtown Boro’s Small Business Grant Program Sponsor
Spring 2025 Entrepreneur Grant Program Sponsors
In 2024, Wilkes EDC was awarded a $ 25,000 grant from the Duke Energy Foundation to support downtown businesses. That funding was implemented through the Downtown Boro’s Small Business Grant Program in place of our usual Fall grant over a year and located within the downtown Wilkesboro and North Wilkesboro area were eligible to apply.
Together, the Downtown Boro’s Small Business Grant Program and the Spring 2025 Entrepreneur Grant Program awarded $40,800 in total funding to 12 local businesses. Wilkes EDC is grateful to our sponsors and judges, whose insights and decisions help shape the long-term success of the program.
Since 2015, Wilkes EDC has awarded more than $206,580 in grant funding to 83 small businesses across Wilkes County. Based on local businesses still in operation today, our Entrepreneur Grant Program holds an 87% success rate, reflecting not only the hard work of our entrepreneurs but also the thoughtful selection process led by our judges.
To learn more or support Wilkes County’s entrepreneurial ecosystem, visit WilkesEDC.com or contact us today!
Downtown Boro’s Small Business Grant Program (Fall 2024)
Branded Boros Boutique (formerly 3 Pink Flamingos) is a locally owned retail shop in downtown Wilkesboro offering foothills-inspired fashion for men and women. Under the ownership of Christy and Cameron Jones, the boutique received $1,500 from the grant program to support a full rebrand and marketing push. Visit them at 107 W Main Street or visit their online store: BrandedBoro.com.
Blue Ridge Reflexology, a previous entrepreneur grant recipient, is operated by Nicole Wagoner at 807 B Street, North Wilkesboro. The business specializes in a whole-body approach to wellness using micro-movement techniques to facilitate relaxation and healing, relieving clients of stress, everyday pain, and ailments. The business was awarded $3,800 toward an electric lift table, which allows her to offer her services to a broader target audience. Visit BlueRidgeReflexology.com today to learn more and to book your appointment today.
High Country Seafood Co, owned by Timothy Espinoza and operated by the Espinoza family, has been serving Western North Carolina with fresh, sustainably sourced seafood since 2014. The business opened its new location at 320 9th Street in North Wilkesboro to expand operations and better serve its growing customer base. High Country Seafood Co received $2,500, used to purchase a refrigerator with a cutting top and a range with a standard oven to support their operations and maintain product freshness. To learn more, visit their Facebook page: @HighCountrySeafoodCo.
Liberty Theatre, now owned by Mark and Lani Cook, and Mick and Aynsley Zulpo, has been a beloved part of Wilkes County for over 90 years. The new owners, who assumed leadership in early 2023, are dedicated to preserving the theater’s legacy while enhancing its offerings. With a $5,000 grant from the program, they have upgraded the sound and speaker systems in both theaters, elevating the movie-going experience for the community. To learn more or check out upcoming shows, visit LibertyTheatreNC.com.
Tonya’s Academy of Dance, owned and led by Tonya Ferguson Wentz, provides dance education for children aged 2 to 18, fostering skills, confidence, and creativity. The academy received a $5,000 grant to invest in a new laptop, iPad Minis, and portable ballet barres. These upgrades will streamline operations, enhance the class experience, and support the instructors in delivering top-quality lessons. To discover more about the academy, visit their Facebook page: @TonyasAcademy.
TwoBoros Brewery, owned by Seth Cohn, is a vibrant downtown Wilkesboro destination offering wood-fired pizzas and in-house brewed beers. Using a $5,000 grant from the program, the brewery has enhanced its outdoor seating area with upgraded tables, chairs, string lights, and decor—creating a more inviting space for families, friends, and tourists to enjoy. For more information, visit TwoBorosBrewery.com.
Spring 2025 Grant Recipients
Owned by Paula Horton, C’est La Vin, Wine & Provisions is a new wine bar and bottle shop offering a curated selection of wines, small bites, and locally sourced artisanal provisions in a sophisticated yet welcoming setting. They are located at 718 Main Street in North Wilkesboro. C’est La Vin received a $2,500 grant to support signage, outdoor seating, and custom countertop. Learn more at CestLaVin.com.
Owned and operated by Kelly and Tracey Dickson, Hidden Brook Sporting Club is a semiprivate outdoor destination focused on conservation, outdoor education, and inclusive sporting events. Visitors can enjoy sporting clays, Five Stand, archery, hiking, and biking. They are located at 2627 River Road in North Wilkesboro. The club opened in May 2025. $3,000 was awarded for a point-of-sale (POS) hardware and software. Learn more: HiddenBrookSportingClub.com.
Owned and operated by Taylor Moree, Intuitive Eating and Bodywork is a massage and nutrition practice located at 723 Main Street, Suite B, North Wilkesboro that helps clients reduce pain, reset their nervous system, and support long-term healing through personalized care. The business was awarded $2,500 toward a new point-of-sale (POS) system and waiting area improvements. Learn more at IntuitiveEatingAndBodywork.com.
Spring 2025 Grant Recipients (continued)
Sprout + Play Indoor Playground and Cafe owned by Tyler Bauguess, is currently underway at 1410 Willow Lane in North Wilkesboro. Designed for children ages 8 and under, the facility will feature a three-story soft play structure, imaginative and educational activities, private party rooms, and a café-style area where parents can relax or work. Sprout + Play was awarded $2,100 to support the purchase of its POS system. To learn more, visit SproutandPlayWilkes.com.
Located at 818 Main Street in downtown North Wilkesboro, The Charm Bar Company is run by Beth Vannoy, Ashley Frazier, and Christie Younger. The business offers custom charm necklaces, bracelets, bag charms, and hat accessories for both retail and wholesale customers. They received $2,500 to support the development of an interactive online feature that allows customers to design and preview personalized jewelry, which will also streamline the company’s production process. Discover more: TheCharmBarCompany.com.
Operated by Stephanie Walker and Jessica Steelman, Wilkes ProHealth is a primary healthcare provider dedicated to delivering accessible, high-quality, patient-centered care to the residents of Wilkes County. The practice was awarded $5,400 to help upfit 12 exam rooms with new cabinets and sinks for their new location at 1534 West D Street in North Wilkesboro. Learn more: WilkesProHealth.org.
Wilkes Entrepreneur Network: Growing Stronger Together
The Wilkes Entrepreneur Network (WEN), co-hosted by the Small Business Center at Wilkes Community College and Wilkes EDC, continues to grow as a hub for local entrepreneurs to connect, learn, and share resources. The group meets monthly to support Wilkes County’s small business community.
A major milestone this year was receiving a $5,000 grant from Weave: The Social Fabric Project. Small Business Center Director Laurie Brintle-Jarvis submitted the application, and Wilkes EDC wrote a letter of recommendation on behalf of the group. The funding will support expanded programming, including a new Pitch Night competition scheduled for December 3 at Wilkes Community College. Applications open September 3.
Based on member feedback, WEN now rotates between morning and evening meetings on the first Wednesday of each month, with locations announced in advance.
Follow WEN on Facebook for meeting updates, Pitch Night information, and other local business opportunities.
Workforce Retention & Attraction
Wilkes EDC Supports Second Year of Tory Oak Project
For the second year, the Tory Oak Project gave Wilkes Early College High School 10th-graders an immersive look at career and lifestyle opportunities in Wilkes County.
Sixty students visited more than 20 destinations to explore the area’s history, industries, economy, tourism, and outdoor recreation. The program also encouraged entrepreneurship, with students developing Wilkesbased business plans and pitching them to a panel of local judges.
Sixteen concepts were presented, including unique lodging, outdoor experiences, and hangout spots designed to attract visitors and engage locals.
Fun fact: One student from the inaugural Tory Oak Project went on to start their own business, Blue Ridge Food Tours, which was one of the pitches from the program.
Thanks to LEAP Forward funding, Wilkes EDC sponsored the project with $1,500 and participated through mentorship and judging. President LeeAnn Nixon and Marketing Manager Francisco Martinez joined leaders from The Block, Wilkes Community College, Wilkes County Tourism, and the Wilkes Chamber of Commerce to hear student pitches.
The program was coordinated by Olivia Walsh, an English teacher at Wilkes Early College High School.
Will you become a sponsor?
Contact: Olivia Walsh
Wilkes Early College High School
walsho@wilkes.k12.nc.us (336) 838-6247
60
10th-grade students participated!
+20 Businesses were visited!
Wilkes EDC partnered with Finley Properties and the Town of Wilkesboro to promote the former Lowe’s Corporate Center at 1608 Curtis Bridge Road. This included producing customized marketing videos for commercial property platforms such as our website; which is connected to NC’s recruitment efforts, LoopNet and Crexi. Additionally, we continually submit the property for consideration in multiple statelevel opportunities.
Wilkes EDC assisted in promoting an Open House event in April 2025, which attracted over 200 attendees and strong community engagement via social media.
Scan the QR code to learn more about the former Lowe’s Corporate facility.
Duke Energy Site Readiness: Bumgarner Site Available
At the beginning of 2025, Wilkes EDC worked with Duke Energy regional representative Bill Roberts to review several local properties for the Duke Energy Site Readiness Program. The program identifies and enhances industrial sites to attract future business investment. After careful evaluation, the Bumgarner site was selected as the best fit for this year’s program.
Strategic Development Group (SDG) conducted an in-depth analysis with the Wilkes EDC team’s assistance. A conceptual plan showed the potential for a 130,000-square-foot industrial building. Their recommendations included refining messaging around upcoming NCDOT improvements to Highway 115, addressing industrial access needs, and outlining available electric, water, and sewer capacity. Additional guidance focused on zoning, annexation, and buffering.
Wilkes EDC thanks SDG for presenting their findings at our February Board meeting. These efforts help position the Bumgarner site for future industrial development and long-term growth in Wilkes County.
Wilkes Industrial Park continues to progress through strategic partnerships, infrastructure investments, and forward-thinking planning. The park is evolving as a hub for job creation, business expansion, and outdoor economy projects. This section outlines key milestones that reflect the park’s momentum and long-term potential for driving economic opportunity in Wilkes County.
Golden LEAF Foundation Community Based Grant Initiative
A $1.5M Golden LEAF grant, with Wilkes County dedicating $1.9M, the first Wilkes Commercial Business Center on land owned by Wilkes EDC was developed near Wilkes Industrial Park. North Wilkesboro improved utilities in the area.
JELD-WEN Expansion Aids
North Wilkesboro Water Tank
JELD-WEN’s expansion & job creation required more water pressure & capacity. EDC & Town secured grants for a 500,000-gal., 140’ tank, erected in Wilkes Industrial Park improving utilities in the area.
Wilkes EDC participated & help fund outdoor plan with community partners which identified Wilkes Industrial Park as one of the strategic sites for long-term growth and investment.
Upon completion of the WCBC, five companies were interested in leasing the building, confirming the demand for additional warehouse space. PRISM Medical & JavaMaster were recruited to Wilkes County.
Brook
Wilkes EDC, North Wilkesboro, & Wilkes County announced Hidden Brook Sporting Club. 285.4 ac. was purchased from the Town and is located within the south end of the park. This project boosts recreation, tourism, & job creation.
Town of North Wilkesboro
Town committed to expanding sewer infrastructure, increasing utilities to the Northern section of Wilkes Industrial Park.
Retail Solutions Group (RSG) Expansion
RSG plans to construct a 25,000–30,000 sq. ft. warehouse on the Northern 10.44 acres in Wilkes Industrial Park.
Wilkes Outdoor Action Plan
JavaMaster & PRISM Medical
Hidden
Sporting Club
Lanes Drive Potential
Retain & Expand Existing Businesses
Announced Projects
Hidden Brook Sporting Club - New Business
Announced in December 2024 and officially opened in May 2025, Hidden Brook Sporting Club is a major addition to Wilkes County’s outdoor economy. Located on a 285-acre site along River Road in North Wilkesboro, the club is owned and operated by NSCA-certified instructors Kelly and Tracey Dickson. It currently features Sporting Clays, Five-Stand, Skeet, Trap, a 3-D Archery range, and miles of hiking and mountain biking trails. A large event tent is also available, with more amenities planned for future phases.
Wilkes EDC played a key role in supporting the project by aligning it with the Wilkes Outdoor Economy Action Plan, promoting the use of the North Wilkesboro Industrial Park for recreation-based development, and coordinating with local partners. The Town of North Wilkesboro sold the land to the Dickson family for economic development purposes, and both the Town and Wilkes County jointly awarded a five-year Economic Investment Grant based on projected tax revenue growth and job creation.
With a projected total investment of more than $5.5 million and 13 new jobs, Hidden Brook Sporting Club is a strong example of how Wilkes County is leveraging its natural assets and partnerships to drive sustainable growth and tourism. It is already drawing interest from visitors across the region and serving as a new hub for outdoor enthusiasts.
Learn more about Hidden Brook Sporting Club by scanning the QR Code.
Retail Solutions Group – Existing Business
Retail Solutions Group (RSG), a Wilkes-based logistics and services company, is expanding with the construction of a new 25,000 to 30,000 square foot warehouse on 10.44 acres in the North Wilkesboro Industrial Park. The project responds to continued growth across RSG’s three divisions and is expected to create at least 10 new jobs in Wilkes County.
Wilkes EDC supported the company as a facilitator, helping guide conversations with local government partners, identify expansion options, and coordinate next steps related to land acquisition and available incentives. Both the Town of North Wilkesboro and Wilkes County awarded performance-based incentive agreements to support the company’s investment and job creation.
This local expansion reflects RSG’s long-term commitment to Wilkes County and continued momentum in their national impact.
Learn more about Retail Solutions Group by scanning the QR Code.
Regal Oaks Builders LLC – Existing Business
In 2025, Regal Oaks Builders LLC announced growth in two new residential developments that will bring much-needed housing to Wilkes County. In Wilkesboro, the company is building in Regal Oaks, a planned 48-home community across from Oakwoods Country Club. The first home is under contract, with 19 lots in Phase 1 and an additional 49 acres planned for future phases.
In Traphill, Brewer Mill Estates will include up to 24 homes, with three already under construction near Roaring River Vineyard.
Wilkes EDC supported the projects with early coordination, helping connect Regal Oaks Builders to the water association, Wilkes County planning staff, and other local partners to move infrastructure and residential homes forward.
Learn more about Regal Oaks Builders by scanning the QR Code.
See also details about Brewer Mill Estates by scanning the second QR Code.
Regal Oaks Builders
Brewer Mill Estates
Herbal Ingenuity - Existing Business
Herbal Ingenuity, a leading supplier of botanical raw materials, announced plans to expand its operations in Wilkesboro. With an $85,000 Building Reuse Grant from the NC Department of Commerce and $1.08 million in private investment, the company will renovate a 49,000-square-foot facility and add 10,000 square feet of new space. This project is expected to create 10 new jobs with average wages exceeding the county average.
Wilkes EDC played a vital role in coordinating local incentives, securing $28,630 in commitments from Wilkes County and the Town of Wilkesboro.
Founded in 2015, Herbal Ingenuity serves industries such as dietary supplements, cosmetics, and pet products. The expansion strengthens its market position and reflects its commitment to quality and community growth. Wilkes EDC is proud to support Herbal Ingenuity as it continues to drive economic progress in Wilkes County.
Learn more about Herbal Ingenuity HerbalIngenuity.com.
Provalus - New Business
Provalus, a cutting-edge IT services company dedicated to fostering economic growth in rural communities, is expanding to North Wilkesboro with plans to create up to 150 wellpaying tech jobs. Through its paid training programs, Provalus empowers individuals to transition into high-demand tech careers, such as cybersecurity analysts, system engineers, and network operations specialists. This expansion will bring new opportunities for local talent, supporting the community’s continued growth and development. The Town of North Wilkesboro, with the County’s financial support, played a significant role in this expansion by facilitating the purchase and lease of 711 Main Street for Provalus. Wilkes EDC worked closely with both the Town and Wilkes County to secure a $150,000 One NC Grant, as well as securing $150,000 Rural Building Reuse Program. This collaborative effort underscores the shared commitment to creating lasting economic impact in the region.
Provalus is beginning operations in September 2025 following renovations, marking an exciting opportunity for both the town and its workforce.
Learn more about Provalus and explore job opportunities at Provalus.com.
C’est La Vin - New Business
Downtown North Wilkesboro welcomed C’est La Vin Wine & Provisions on April 11th at 718 Main Street. Owned and operated by Paula Horton, the shop features curated wines, locally sourced goods, and a thoughtfully designed space. Visitors can purchase items to take home or settle in for a wine tasting experience that encourages them to sit, socialize, and enjoy the atmosphere, including cozy outdoor seating.
Wilkes EDC and the Town of North Wilkesboro supported early site exploration and business planning, helping connect Paula to resources and the right downtown location. The project also received a $2,500 award through the Spring 2025 Entrepreneur Grant Program, which helped fund signage, furnishings, and custom countertop.
With offerings like private events, C’est La Vin is contributing to downtown vibrancy and attracting new foot traffic to Main Street.
$12,773,181
Market Wilkes County
Wilkes EDC Joins EDPNC’s Booth at SelectUSA
Wilkes EDC President LeeAnn Nixon recently participated in the May 2025 SelectUSA Investment Summit as part of the Economic Development Partnership of North Carolina (EDPNC) team. Held in National Harbor, Maryland, the four-day event was the largest in the summit’s history, bringing together more than 5,500 attendees from across the United States and over 100 global markets.
+5,500 Attendees
LeeAnn promoted North Carolina and Wilkes County as a competitive destination for international investment. She highlighted assets like the former Lowe’s Corporate Facility and emphasized the region’s strong business climate. These efforts align with Wilkes EDC’s mission to attract and retain quality employers. Wilkes EDC values its partnership with EDPNC and remains committed to connecting Wilkes County with new opportunities for economic growth.
+100 International Markets
Carolina Core: Strength in Regional Collaboration
The Carolina Core is a strategic, long-term marketing initiative that spans across North Carolina, promoting the region’s combined assets including megasites, talent, infrastructure, and industry clusters to attract jobs and investment.
Wilkes County’s involvement in this effort was recently highlighted on May 20, when Wilkes EDC President LeeAnn Nixon was invited to participate in a regional panel, moderated by Loren Hill, Carolina Core Regional Economic Developer Director, at the North Carolina Economic Development Association (NCEDA) Triad Networking Luncheon. The discussion emphasized how cross-county collaboration can drive stronger economic outcomes.
By aligning with the Carolina Core efforts, Wilkes County gains stronger visibility on both the state and national level. This partnership connects our rural assets to larger site selection opportunities, strengthens workforce and infrastructure efforts, and reinforces the value of working together across county lines.
Wilkes EDC is proud to be part of a state movement that amplifies what Wilkes County brings to the table: talent, natural beauty, and business-ready communities.
Learn more about NC Carolina Core visiting NCCarolinaCore.com or by scanning the QR Code.
2025 All-Star Race Week Trackside Hospitality
From May 15 through May 18, 2025, Wilkes EDC hosted a dedicated hospitality area at North Wilkesboro Speedway during NASCAR’s All-Star Race Weekend. Now in its second year, this initiative supported one of our core goals: strengthening business relationships and welcoming guests to Wilkes County.
In collaboration with our sponsors, we hosted over 350 guests across the four-day event, offering a welcoming space for personal connection and conversation. The hospitality area served as a key platform to introduce visitors to Wilkes County’s business community, including our LEAP Forward Investors, local partners, and board members. These meaningful interactions continue to advance our mission and raise awareness of Wilkes as a place to invest, live, and grow.
We extend our sincere thanks to North Wilkesboro Speedway for their ongoing support in securing the space and contributing to a successful weekend. We are also grateful to Wilkes Youth Life Development (WYLD)’s food truck, The Change Wagon, for their outstanding food service and continued partnership throughout the event.
A special thank-you to our Hospitality Area sponsors: Wilkes NC Tourism, Retail Solutions Group, Blair Properties, LLC/Allen Tate, Piccione Vineyards, TwoBoros Brewery, Carolina Dozer Excavating & Grading, and The Print Shop. Their support helped us create a polished and welcoming experience for our guests.
Communications and Engagement Update
Our Monthly Activity Report Subscription is Growing!
At the beginning of the 2024–25 fiscal year, we had 477 subscribers. Now, we closed out the year with more than 660! Each month, readers get a snapshot of economic activity and key metrics for Wilkes County.
Want to join them? Visit WilkesEDC.com and click Sign Up for Updates on our homepage.
Promoting Wilkes Properties Online
We’re actively marketing properties on platforms like our website which is utilized and promoted by the state recruitment team, Crexi, and LoopNet. Listings feature drone footages that aid in video production, and custom visuals to showcase site details. We continue to monitor engagement and coordinate with EDPNC as they engage with prospective businesses and site selectors. Scan the QR code to visit our Buildings & Sites page at WilkesEDC.com.
Community Capacity Building
Childcare Progress
PlayWorks Early Learning Center has expanded to a new location in Downtown Wilkesboro, increasing capacity from 55 to 88 children. The project was made possible through a community-led effort involving the Lee Herring Foundation, Wilkes Community Partnership for Children, Wilkesboro United Methodist Church, and Wilkes EDC. Our role was knowing the building was available, making introductions through a tour of the building.
Driven by demand and a waitlist of over 50 children, the expansion was supported by more than $600,000 in local funding through the “Big Building, Little Feet” campaign. Renovations were completed in a wing of the church’s education space, offering increased access to five-star licensed childcare in Wilkes County.
The project is a direct response to findings from the 2022 Wilkes County Childcare Study, which identified a need for over 800 additional childcare seats to support local families and the workforce. A ribbon cutting was held on April 24, 2025.
To learn more, see EducationNC’s fully story by scanning the QR code.
Outdoor Economy
From scenic overlooks to hidden trails, river access points to local parks, Wilkes County is full of opportunities to get outside. Now there’s a new tool to help you discover them all.
The Great State of Wilkes Outdoor Recreation StoryMap is your onestop guide to the best outdoor spots across the county. Whether you’re planning a quick hike, a weekend paddle, or just searching for your next favorite place to unwind, this interactive map pulls it all together in one easy-to-use format.
Developed by the High Country Council of Governments in collaboration with the Wilkes Outdoor Economy Working Group, the StoryMap is another step toward helping both residents and visitors connect with the incredible natural assets right here in Wilkes. Through Wilkes EDC’s ongoing LEAP Forward commitment, we are investing $25,000 over five years and continuing to participate in the Outdoor Economy Working Group initiatives like this one, helping grow and promote Wilkes’ outdoor economy.
Scan the QR code to explore the StoryMap and start planning your next adventure.
Housing Progress
On November 15, 2024, Wilkes EDC hosted the Wilkes County Housing Summit at The Stone Center to continue to focus on the urgent housing needs and opportunities shaping our region. The event marked the release of an updated Wilkes County Housing Study, building on the findings of our 2020 study and further expanding on the Carolina Core’s 21-county research. This updated report outlines key gaps, as well as potential solutions for growth. Wilkes County has a gap of 846 rentals and 2,000 houses for sale over the next five years.
The summit welcomed a wide range of stakeholders, including developers, local leaders, and real estate professionals. Keynote speakers from Bowen National Research, UNC Chapel Hill, and the Gateway Wellness Foundation offered data-driven insights and practical strategies for addressing housing challenges.
One of the summit’s key takeaways was the collaborative discussion around potential development sites in Wilkes County. These conversations set the stage for meaningful progress on the housing front.
Wilkes EDC thanks the event sponsors whose support made the summit possible: Blair Properties, LLC/Allen Tate, Callie Stone | eXp Realty, Angela Reins – The Mission Group | Brokered by eXp Realty, and Greene’s Site Development.
Real Estate Activities
Area Growth
Wilkes County
• Airport Improvements – Two new T-Hangar buildings are underway on the east side, backed by $3.4 million in grant funding. Design is 90% complete on a $7.5 million wastewater infrastructure project, supported by $6.7 million from the NC Legislature. A $14 million runway extension remains on the NC State Transportation Improvement Plan.
• Landfill Expansion – Phase 6 of the Roaring River landfill has begun with a construction cost of $7.4 million which includes earthwork, liner installation, and field and lab testing. Cell 5 will remain in use through April 2026, with Cell 6 expected to be ready by March 2026 to maintain capacity and meet environmental standards. Phase 6 has a life expectancy of 4.5 years. Permitting for Phase 7 will being in the next couple years, cell 7 has an estimated cost of $7.1 million.
• Wilkes County Government Building – A new 48,500 square foot facility broke ground in December 2023 at Courthouse Drive and Executive Drive. Scheduled for completion in February 2026, the building will serve about 65 county employees, including departments such as Tax, Elections, Planning, and Inspections.
• Pedestrian Bridge Near Speedway – Completed ahead of the 2025 NASCAR All-Star Race, the new pedestrian bridge over U.S. 421 improves safety and access for fans walking from the main parking area to North Wilkesboro Speedway during events. A State direct appropriation of $3 million was received for this project.
• Sewer line down Speedway Road is currently under construction in connection with the Hwy. 115 Betterment project with a construction cost of $4.4 million.
• The Board of Commissioners approved an Offer to Purchase on June 17, 2025 for a 30,000+ sq. ft. building on 6.4 acres located on Executive Drive near the new County Government Building for $2.8 million. This space be upfitted in the next few years and become the home for the Wilkes County Health Department.
Town of Wilkesboro
• US 421 Superstreet Project – Construction continues on this multi-year effort to improve traffic flow and safety through Wilkesboro. Recent work has included utility relocation, grading, and blasting near Winkler Mill Road. The project remains on track for completion by winter 2027. (Feb. 24 for 42 months)
• Shelton Park Development – Shelton Park has moved into Phase 2 of planning. The project focuses on creating a more inclusive play space for children, with added amenities such as restrooms and shaded seating areas to improve overall visitor experience.
• Wastewater Treatment Plant Expansion - The Town of Wilkesboro is moving forward with a significant upgrade to its wastewater treatment plant, expanding capacity from 4.9 million gallons per day to 8 million gallons per day. Backed by an $87.64 million investment, the project will improve overall treatment processes and support the growing needs of key industrial users like Tyson Foods. These improvements will also modernize how poultry-related waste is processed, better aligning the facility with current and future flow demands while creating added capacity for the broader community.
• Cub Creek Park Trail Expansion - The Town of Wilkesboro is nearing completion of a 1.5-mile addition to the singletrack trail system at Cub Creek Park, which will bring the total to 8 miles. The new section adds more advanced features for experienced riders and builds on the town’s continued investment in outdoor recreation.
• Cub Creek Greenway Connector- Town of Wilkesboro staff are constructing a new greenway connector spanning approximately 3,800 linear feet. The path will parallel Cub Creek and link Cub Creek Park to the existing Yadkin River Greenway near the wastewater treatment plant, improving pedestrian and bike access between key outdoor spaces.
Area Growth
Joint Water Intake Project
• Water Infrastructure Investment – Wilkesboro secured nearly $10 million in state funding for a raw water intake project on the Yadkin River, aimed at improving reliability and connectivity with neighboring North Wilkesboro. In 2022, North Wilkesboro received $15 million for related infrastructure and will now contribute 44% of the cost while constructing a new waterline to its treatment plant. These investments support more sustainable, longterm water access for both towns.
Town of North Wilkesboro
• Smoot Tannery Brownfield Cleanup - North Wilkesboro was awarded a $1.76 million EPA Brownfields Grant to clean up the three-acre Jenkins Wholesale/Smoot Tannery site at 127 Maple Street. The funding will support environmental remediation and community engagement as the town prepares the site for future redevelopment.
• Downtown & River District Master Plan - The Town of North Wilkesboro, in partnership with LandDesign, has developed a Downtown and River District Master Plan shaped by community input. The plan outlines a cohesive vision for the town’s core, focusing on enhanced public spaces, economic development, transportation improvements, and floodplain management. With the concept review complete and pending committee approval, the plan will be presented for adoption.
• New Co-Ed Sports League & Facility Upgrades - North Wilkesboro is also advancing recreational improvements and launching a new co-ed sports league led by Recreation Director Nate Reavis. In partnership with Weave Wilkes, the league will offer seasonal sports for adults 18 and older, beginning with dodgeball and expanding to kickball, basketball, flag football, and more. The program promotes inclusivity, active living, and community connection at a low cost.
• Smoot Park Construction is underway on a $6 million upgrade to Smoot Park, marking the start of long-planned improvements. The project includes a new ADAcompliant pool with a splash pad and waterslide, scheduled for completion by May 2026. Supported by $3.8 million in state grants, the project also features pool house renovations, new restrooms, improved river access, and expanded walking paths. A skate park expansion is also in planning.
• New Fire Station Design - North Wilkesboro approved a $302,000 contract with Jackson Builders to design a new fire station on the former Elks Lodge property. Design work is expected to be complete by mid-September, with construction bids to follow. The station is projected to open by December 2026.
Board of Directors
2025-2026
Amy Blair, Chair
Blair Properties, LLC/Allen Tate
Joe Johnston, Vice Chair
Johnston Casuals Furniture
Brett Cothren, Treasurer
Oakwoods Properties, LLC
Blue Ridge Real Estate Group, LLC
David McNeill, Officer Elect McNeill Chevrolet & Nissan of Wilkesboro
Bill Sexton
Wilkes County Government Representative
Dale Isom
Town of Wilkesboro Representative
Marc Hauser
Town of North Wilkesboro Representative
Ronda Representative
John Cothren
N.C. State Wilkes County Cooperative Extension Director
Ron Wilcox Samaritan’s Purse
Sherry Luckey Finley Properties, LLC
Johnny Harrold
Retiree of First National Bank
Eddie Holland Retiree of ECMD, Inc.
Charlie Sink
Charles Sink Appraisal Services
Alternate Members
John Yates - Wilkes County Government, County Manager
Ken Noland - Town of Wilkesboro, Town Manager
Dylan Blankley - Town of North Wilkesboro,
Interim Town Manager
Ex-Officio
Mark Byrd - Wilkes County Schools, Superintendent
Dr. Michael Rodgers - Wilkes Community College, President
Cindy Thompson - Wilkes Chamber of Commerce, President
Piccione Vineyards - Location for Wilkes EDC’s 2025 Annual Meeting
Thank You to Our Annual Event Sponsors
David Icenhour Business Development Program Manager
Wilkes EDC thanks our additional team members for their services during the 2024-25 fiscal year! Paula McNeil
We thank David for his eight months with Wilkes EDC, supporting local industries through strong relationships and a focus on growth and retention.
We thank Paula McNeil for her time with Wilkes EDC as Office Administrator through the Urban League, supporting us with admin tasks, scheduling, and meeting prep.
Explore more at WilkesEDC.com — reports, stories, sites, and more. Together, we can grow!
Wilkes EDC is a 501(c)(3) public-private partnership led by professional staff and a 15-member board. Our monthly Board Meetings are open to the public. Email RHamby@WilkesEDC.com to RSVP or receive monthly Board Meeting reminders.