Brand Standards ‘WLU’ LOGO VERSION DRAFT 1 / JAN 2012
Wilfrid Laurier University Logo Versions The standard Laurier logo (seen in the header of this document) is used for materials created specifically for Wilfrid Laurier University. For non Laurier-related materials (e.g. external events of which Laurier is a sponsor), the WLU logo version must be used. The difference lies in the addition of the full school name, which allows for better recognition when the logo must stand alone. The WLU logo version is available in three colour versions: purple leaf, gold leaf and red leaf. Depending on the context and subject matter, one may be preferred over the other. For example, when speaking to an international audience, it would be appropriate to use the red leaf version. Note: The logo only ever appears on a white background. For approval to use one of these logos, please contact the Communications, Public Affairs & Marketing Department at brandstandards@wlu.ca.
PURPLE LEAF VERSION Wordmark: black Tagline: purple
GOLD LEAF VERSION Wordmark: purple Tagline: black
RED LEAF VERSION Wordmark: purple Tagline: black
GREYSCALE VERSION Wordmark: black Tagline: black
Questions? Please contact the Communications, Public Affairs & Marketing Department at brandstandards@wlu.ca
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Small Logo Versions In this logo version, the full university name and tagline have increased in size so that they remain legible in smaller applications. For minimum and maximum size guidelines see page 3.
PURPLE LEAF VERSION Wordmark: black Tagline: purple
GOLD LEAF VERSION Wordmark: purple Tagline: black
RED LEAF VERSION Wordmark: purple Tagline: black
GREYSCALE VERSION Wordmark: black Tagline: black
Clear Space Clear space should always surround the logo so that other elements never collide with or detract from it. The minimum clear space is equal the distance from the wordmark baseline to that of the tagline. The clear space guidelines outlined here apply to all logo versions.
MINIMUM CLEAR SPACE The area indicated by grey shading – the clear zone – must be kept free of any graphics or text. This area should also act as minimum clear space between the edge of the paper / screen.
The height of this box defines the Minimum Clear Space.
Questions? Please contact the Communications, Public Affairs & Marketing Department at brandstandards@wlu.ca
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Minimum Size Guidelines MINIMUM SIZE FOR PRINT APPLICATIONS The logo must not be reproduced smaller than the specified minimum sizes. Respect for the minimum size ensures that the logo remains legible when reproduced. The minimum size guidelines outlined here apply to all logo versions. The minimum sizes are as follows:
MINIMUM SIZE FOR REGULAR LOGO VERSION:
MINIMUM SIZE FOR SMALL LOGO VERSION:
1.75” WIDE
1.0” WIDE This logo version should be used in applications where the logo is sized smaller than 1.75” wide. The logo should never be reproduced smaller than 1.0” wide.
MINIMUM SIZE FOR DIGITAL APPLICATIONS For digital applications such as websites, e-newsletters or PowerPoint presentations, the logo must not be reproduced smaller than the specified minimum sizes. Respect for the minimum size ensures that the logo remains legible on screen. The minimum size guidelines outlined here apply to all colour and logo versions.
MINIMUM SIZE FOR REGULAR LOGO VERSION:
MINIMUM SIZE FOR SMALL LOGO VERSION:
175 px WIDE
100 px WIDE This logo version should be used in digital applications where the logo is sized smaller than 175 px wide. The logo should never be reproduced smaller than 100 px wide in digital applications.
Questions? Please contact the Communications, Public Affairs & Marketing Department at brandstandards@wlu.ca
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Incorrect Logo Usage When the logo is applied incorrectly, Laurier’s brand and design standards are compromised. The following are examples of incorrect logo usage and apply to all logo versions. It is unacceptable to...
...stretch, skew or modify the proportions of the logo.
...alter any part of the logo from the original artwork.
...rotate the logo.
...scale the various logo elements separately from each other.
...change the order of the logo elements, including tagline placement.
...use any colours other than those specified.
...use poor reproduction of the logo.
...apply a screen to the logo.
...place the logo on a photo.
Unacceptable ...place the logo on a coloured background.
...allow objects such as text to intrude within the minimum clear space.
Questions? Please contact the Communications, Public Aairs & Marketing Department at brandstandards@wlu.ca
...to delete any part of the logo, unless specified in this style guide.
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