note: the colours shown in this guide are not actuaL pantone SampLeS. they are for reference only.
colour palette The Laurier colours are listed below in various formats. It is preferred that the Laurier logo be printed as four-colour process (colours made by combining cyan, magenta, yellow and black) in all print applications. However, if four-colour process printing is not possible, two-colour versions with special Pantone® colours should be used to reproduce the logo. For digital and online applications, the appropriate conversions to RGB and Hexadecimal Code as outlined below should be used.
WhAt iS pmS? the standards used to determine colours are those of the pantone® matching System (pmS) in the current pantone® colour guides. although the colours shown in this guide are intended to best match pantone® colour standards, please refer to a pantone® colour specifier for precise matching.
SeconDaRy coLouRS When producing corporate materials in colour, it is sometimes necessary to make use of secondary colours. It is acceptable to use secondary colours other than those specified below, provided they complement the primary Laurier palette and do not distract, clash or compete with it. If a colour unintentionally risks being mistaken for the corporate colours it should not be used. To aid in selecting, but not limiting the selection of colour, some examples are given below.
PRIMARY LAURIER PALETTE
SECONDARY LAURIER PALETTE note: the secondary palette can be expanded providing adherence to rules above.
cmyK
pantone®
pantone®
COATED
UNCOATED
purple
90 99 0 8
PMS 2685 C
gold
0 32 100 0
PMS 130 C
red
0 88 82 0
mauve
rgb
heXAdecimAl
PMS 275 U
51 0 114
330072
PMS 129 U
242 169 0
F2A900
PMS 1788 C PMS RED 032 U
238 39 55
EE2737
47 72 0 0
PMS 2583 C
PMS 2592 U
160 94 181
A05EB5
orange
0 62 95 0
PMS 158 C
PMS 158 U
232 119 34
E87722
blue
86 8 0 0
PMS 299 C
PMS 2995 U
0 163 224
00A3E0
green
42 5 98 25
PMS 7495 C
PMS 383 U
143 153 62
8F993E
examples of unacceptable secondary colours (which may distract, clash or compete with the primary Laurier colours): pmS 22
pmS 2
pmS
pmS 1
pmS 12
Questions? Please contact the Communications, Public Affairs & Marketing department at creativeservices@wlu.ca
pmS 1
lAurier BrAnd STAndArdS / APrIL 2012
1