typeface The official typeface for Laurier is calluna, and it should be used in all communication vehicles including but not limited to documents, brochures, posters and signage. Calluna is a modern typeface with a clean character. Calluna is available both as a sans serif font and a serif font version. Both versions are part of the Laurier brand. Typically, sans serif should be the more commonly used version. The serif version should only be used in a limited way, mostly as body copy and as a complement to the sans serif. Be advised that individual licenses to use Calluna must be purchased. The Laurier Communications, Public Affairs & Marketing Department is licensed to use these fonts and can help you with your communication project. the calluna font family can be purchased at www.fontshop.com.
WhAt iS the difference betWeen A Serif And SAnS Serif font? Serif fonts are ‘traditional’ fonts, used for body copy in newspapers and novels. each letter features decorative ‘tails’ (serifs) at the finishing ends. Sans Serif fonts (without serifs) are modern, and are easier to read on dark backgrounds and computer monitors.
A A Serif
Sans Serif
cAllunA SAnS – primAry font fAmily (To be used in print applications only) To purchase this family, visit http://www.fontshop.com/fonts/downloads/exljbris/calluna_sans_complete_ot/
CALLUnA SAnS LIghT (12 pt.) ABCdEFghIJKLMnOPQrSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
CALLUNA SANS LIGHT ITALIC (12 pt.) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
CALLUNA SANS REGULAR (12 pt.) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Calluna sans ItalIC (12 pt.) aBCDEFGHIJKlMnOPQRstuVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
caLLuna SanS SemiboLD (12 pt.) abcDeFghiJKLmnopQRStuVWXyz abcdefghijklmnopqrstuvwxyz 1234567890
CaLLUna SanS SEmIBOLd ITaLIC (12 pt.) aBCdEFGHIJKLmnOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
cAllunA SAnS bold (12 pt.) AbcdefghiJKlmnopQrStuvWXyZ abcdefghijklmnopqrstuvwxyz 120
CALLUNA SANS BOLD ITALIC (12 pt.) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Please note: Calluna has two font styles for numbers: 1. decorative (when font is typeset in upper and lower case) – 1234567890 2. regular (when font is typeset in all-caps) – 1234567890 the regulAr Style of numberS muSt be uSed Whenever poSSible.
Questions? Please contact the Communications, Public Affairs & Marketing department at creativeservices@wlu.ca
lAurier BrAnd STAndArdS / APrIL 2012
1