Wiley India Academic Catalog 2015 Business, Finance & Economics

2015

Business, Finance & Economics

Wiley

ONLINE TRAINING

JEE KNOCKOUT速

CONTENTS BUSINESS

1

BUSINESS ANALYTICS

1

COMMUNICATIONS

6

ENTREPRENEURSHIP

7

HUMAN RESOURCE MANAGEMENT

8

INTERNATIONAL BUSINESS

9

MANAGEMENT

10

MANAGEMENT INFORMATION SYSTEMS

11

MARKETING

13

OPERATIONS MANAGEMENT

17

ORGANIZATIONAL BEHAVIOUR

21

STRATEGIC MANAGEMENT

22

FINANCE

24

ACCOUNTING

32

ECONOMICS

34

HOTEL MANAGEMENT

35

SUBJECTWISE LISTING

37

BUSINESS / SELF-HELP BOOKS

42

NOTE TBA indicates - To Be Announced Prices are subject to change without prior notice Prices of exclusive titles are available on request I M Indicates availability of Instructor Manual

Indicates availability of ebook

Management skills for the global professional Purdue NExT- global online education programs by Purdue University offer skill-based learning in upcoming concepts in Management

Upgrade your skills with Purdue NExT Courses & earn a globally recognised certification

Management courses from Purdue University

Interactive learning & reference resources Lecture videos, transcripts, slides, and downloadable audio files Case-based approach to hone problem solving skills Lecture quizzes and final exam for knowledge assessment Courses in latest management concepts

KNOW MORE

Visit: purduenext.purdue.edu For course schedule, fee & other details, please email spathak@wiley.com

Global Marketing Management

Gamification, Social Networks and Engagements

Venture Capital and the Entrepreneur

Intermediate & Financial Accounting

Wiley Online Training & Certifications

Wiley

ONLINE TRAINING

Most Powerful Global Proof of Job Readiness and Professional Competence Wiley’s Skill Training and Assessment programs bring a range of global and outcome-oriented solutions for organizations and professionals—building expertise & retaining competence across fields.

IT

These unique solutions focus on development of the most in-demand core skills in the job market today. Leveraging the globally respected body of

SECURITY

BIG DATA

knowledge and robust learning platforms, we offer

ASK

learning and skill development solutions in

WILEY

emerging tech areas such as ...

CLOUD

ADMINISTRATOR

MOBILE

APPLICATIONS

the WILEY way...

Mastering Skills + Knowledge = Ability to get a job Interactive video-based learning modules

Industry-relevant projects & labs in a simulated environment

Assessments for evaluating skill levels

All of these focus on enriching the skill level of learners by simulating real-life working experiences.

Global certificate

DIGITAL LITERACY

Wiley

PL E

ONLINE TRAINING

M

THE CAREER LIFE CYCLE

SA

Coursework & Academic Degrees Job Readiness & Career Launch Ongoing Skill Development Compliance & Certifications Career Recognition & Advancement

Available in Online and Hybrid Format Ÿ Complete learning and instructor resources for standardized

and interactive training. Supported by Train-the-Trainer programs conducted by leading industry experts. Ÿ Learner-centric, and easily accessible learning platform, for

learning in a multimedia format. Ÿ Along with assessments and performance analytics included.

WILEY also provides Instructor-led programs through its Partners

BENEFITS OF THE PROGRAM For Learners

For Institutions/Corporates

For Instructors

—

A global learning program that is: • transformative learner centric • outcome oriented

—

A complete solution for training assessments certification in emerging tech areas

—

Comprehensive training resources suitable for delivery in multiple formats

—

Enables development of expertise in critical skills relevant in the industry

—

International quality training resources and methodology, calibrated as per key requirements of various job roles

—

Branded global learning resources with unique pedagogy

—

—

Enables students to develop the core competencies in specific job roles, and gather deep understanding of expectations of recruiters and hiring managers

—

Availability in multiple delivery formats

—

Global joint certification

Focused assessments, labs, projects, and case studies for hands on skill development

—

Capability to integrate with various existing courses for a dynamic program

—

—

Fully competent students/employees

Instructor support in the form of Train the Trainer programs and instructor resources for standardized instruction and evaluation

For more details visit www.wileyonlinetraining.com | Email: certifications@wiley.com, training@wiley.com

Get the career leap with CMA速, the fastest pathway to earn globally recognized certification for Students, Accounting & Finance Professional

CMA速 Exam Comprise just 2 parts , Can be taken at prometric centers in India, administered 6 months every year

} Online test bank with ample questions per exam section

In depth learning with fill textbook following the Certified Management Accountant curriculum

} Progress tracking gradebook

} Detailed explanation of key concepts

} Anytime, anywhere access

} Sample essay questions

} The best system for CMA exam practice

} Tips on CMA study plan and preparation

} Examples and references

} 2000+ Multiple Choice Questions for practice

INTENSE REVIEW

} Extensive CMA glossary

For more details please email at training@wiley.com www.wileyonlinetraining.com | www.cmaexcel.com

BUSINESS / BUSINESS ANALYTICS BUSINESS

BUSINESS ANALYTICS

E-Commerce: Fundamentals and Applications

Microsoft Business Intelligence Tools for Excel Analysts Alexander NEW

Chan Table of Contents • Part I: Technologies (Fundamentals) • Internet and World Wide Web • Client-side Programming • Server-side Programming I: Servlet fundamentals • Server-side Programming II: Database Connectivity • Server-side Programming III: Session Tracking • Basic Cryptography for Enabling E-commerce • Internet Security • Advanced technologies for e-commerce • Part 2: Applications • Internet Payment Systems • Consumer-oriented E-commerce • Business-oriented E-commerce • E-service • Web Advertising and Web Publishing • Step-by-Step Exercises for Building the VBS

` 589

ISBN: 9788126514694 |

Business Process Reengineering & Change Management

Table of Contents • Leveraging Excel for Business Intelligence • Important Database Concepts • PivotTable Fundamentals • Introduction to Power Pivot • Loading External Data into Power Pivot • Creating Dashboards with Power View • Adding Location Intelligence with Power Map • Using the Power Query Add-In • Leveraging SQL for Business Intelligence • Essential SQL Server Concepts • Introduction to SQL • Creating and Managing SQL Scripts 1 • Calling Views and Stored Procedures from Excel • Understanding Reporting Services • Browsing Analysis Services OLAP Cubes with Excel • Using the Data Mining Add-In for Microsoft Office • Delivering Business Intelligence with SharePoint and Excel Services • Publishing Your BI Tools to SharePoint • Leveraging PerformancePoint Services ISBN: 9788126550357 |

Applied Predictive Analytics: Principles and Techniques for The Professional Data Analyst Abbott NEW

Dey Table of Contents • Business Process Reengineering and Kaizen • Definition and Illustrations of Business Process Reengineering • Business Process Reengineering and Other Management Concepts • Implementation of Business Process Reengineering • Reengineering Structure • Common Pitfalls in Business Process Reengineering • Change Management in Business Process Reengineering

` 399

ISBN: 9788177225365 |

Business Law for Managers Goel Table of Contents • Laws relating to Contract, Sale of Goods, Negotiable Instruments and Consumer Protection. • Highlights of laws relating to Intellectual Property including Patents, Copyright and Trademark. • Highlights of some relevant economic laws like IT Act 2000; FEMA 1999; and Competition Act 2002. • Corporate laws include Company Law along with Corporate Governance. • Legal aspects relating to business - Partnerships, Alternative Dispute Redressal, Sexual Harassment, Right to Information and Environment Protection. • Relevant aspects of the Constitution of India concerning business.

ISBN: 9788177225358 |

` 349

Forthcoming Title The Business Law Book Kapoor

` 599

Table of Contents • Overview of Predictive Analytics • Setting Up the Problem • Data Understanding • Data Preparation • Itemsets and Association Rules • Descriptive Modeling • Interpreting Descriptive Models • Predictive Modeling • Assessing Predictive Models • Model Ensembles • Text Mining • Model Deployment • Case Studies ISBN: 9788126550388 |

` 799 Analytics in a Big Data World: The Essential Guide to Data Science and its Applications Baesens NEW

Table of Contents • Big Data and Analytics • Data Collection, Sampling and Preprocessing • Predictive Analytics • Descriptive Analytics • Survival Analysis • Social Network Analytics • Analytics: Putting It All to Work • Example Applications ISBN: 9788126550890 |

` 699

Understanding the Predictive Analytics Lifecycle Cordoba NEW Table of Contents • Problem Identification and Definition • Design and Build • Data Acquisition • Exploration and Reporting • Modeling • Actionable Analytics ISBN: 9788126552795 |

` 999

Prices are subject to change without prior notice.

1

BUSINESS ANALYTICS Big Data, Data Mining and Machine Learning Dean NEW Table of Contents • The Computing Environment • Turning Data into Business Value • Success Stories of Putting It All Together ISBN: 9788126550906 |

Table of Contents • Streaming Analytics Architecture • Analysis and Visualization

` 699

Harness Oil and Gas Big Data with Analytics Holdaway NEW Table of Contents • Fundamentals of Soft Computing • Data Management • Seismic Attribute Analysis • Reservoir Characterization and Simulation • Drilling and Completion Optimization • Reservoir Management • Production Forecasting • Production Optimization • Exploratory and Predictive Data Analysis • Big Data: Structured and Unstructured ISBN: 9788126550913 |

` 1299

Tableau Your Data: Fast and Easy Visual Analysis with Tableau Software Murray NEW Table of Contents • Desktop • Tableau Server • Case Studies ISBN: 9788126551392 |

Table of Contents • BigQuery Fundamentals • Basic BigQuery • Advanced BigQuery • BigQuery Applications ISBN: 9788126551064 |

` 899

` 699

Real-Time Analytics: Techniques to Analyze and Visualize Streaming Data NEW Ellis

ISBN: 9788126552160 |

Google Bigquery Analytics Naidu NEW

` 999

Mining of Massive Datasets Rajaraman NEW Table of Contents • Data mining • Large-scale file systems and map-reduce • Finding similar items • Mining data streams • Link analysis • Frequent itemsets • Clustering • Advertising on the Web • Recommendation systems ISBN: 9781107448247 |

` 599

Big Data Big Innovation: Enabling Competitive Differentiation Through Business Analytics Stubbs NEW Table of Contents • May You Live in Interesting Times • Understanding Culture and Capability • Making It Real • Making It Happen ISBN: 9788126552146 |

` 999

Analytics and Dynamic Customer Strategy: Big Profits from Big Data Tanner NEW Table of Contents • Big Data and Dynamic Customer Strategy • Big Data Strategy• Big Data Culture ISBN: 9788126551613 |

` 799

Data Points: Visualization That Means Something Yau NEW Table of Contents • Understanding Data • Visualization: The Medium • Representing Data • Exploring Data Visually • Visualizing with Clarity • Designing for an Audience • Where to Go from Here ISBN: 9788126550845 |

2

Visit us at www.wileyindia.com

` 899

BUSINESS ANALYTICS Visualize This: The Flowingdata Guide To Design, Visualization and Statistics Yau NEW Table of Contents • Telling Stories with Data. • Handling Data. • Choosing Tools to Visualize Data. • Visualizing Patterns over Time.

• Visualizing Proportions. • Visualizing Relationships. • Spotting Differences. • Visualizing Spatial Relationships.

• Designing with a Purpose.

ISBN: 9788126550838 |

` 899

Practical Data Science with R Zumel NEW

Using Excel for Business Analysis: A Guide to Financial Modelling Fundamentals, + Website Fairhurst Table of Contents • What Is Financial Modelling? • Building a Model • Best Practice Principles of Modelling • Financial Modelling Techniques • Using Excel in Financial Modelling • Functions for Financial Modelling • Tools for Model Display • Tools for Financial Modelling • Common Uses of Tools in Financial Modelling • Model Review • Stress-Testing, Scenarios, and Sensitivity Analysis in Financial Modelling • Presenting Model Output ISBN: 9788126545650 |

Data Smart: Using Data Science to Transform Information into Insight

Table of Contents • Introduction to data science • Modeling methods • Delivering results ISBN: 9789351194378 |

` 799

An Introduction to Multivariate Statistical Analysis, 3ed Anderson Table of Contents • The Multivariate Normal Distribution. • Estimation of the Mean Vector and the Covariance Matrix. • The Distributions and Uses of Sample Correlation Coefficients. • The Generalized T2-Statistic. • Classification of Observations. • The Distribution of the Sample Covariance Matrix and the Sample Generalized Variance. • Testing the General Linear Hypothesis: Multivariate Analysis of Variance • Testing Independence of Sets of Variates. • Testing Hypotheses of Equality of Covariance Matrices and Equality of Mean Vectors and Covariance Matrices. • Principal Components.

• Cononical Correlations and Cononical Variables. • The Distributions of Characteristic Roots and Vectors. • Factor Analysis. • Pattern of Dependence; • Graphical Models.

ISBN: 9788126524488 |

` 649 Mastering Data Mining: The Art and Science of Customer Relationship Management Berry

Table of Contents • Setting the Focus • The Three Pillars of Data Mining • Case Studies ISBN: 9788126518258 |

` 619

` 799

Foreman Table of Contents • Everything You Ever Needed to Know about Spreadsheets but Were Too Afraid to Ask • Cluster Analysis Part I: Using K-Means to Segment Your Customer Base • Naïve Bayes and the Incredible Lightness of Being an Idiot • Optimization Modeling: Because That “Fresh Squeezed” Orange Juice Ain’t Gonna Blend Itself • Cluster Analysis Part II: Network Graphs and Community Detection • The Granddaddy of Supervised Artificial Intelligence--Regression • Ensemble Models: A Whole Lot of Bad Pizza • Forecasting: Breathe Easy; You Can’t Win • Outlier Detection: Just Because They’re Odd Doesn’t Mean They’re Unimportant • Moving from Spreadsheets into R ISBN: 9788126546145 |

` 699 Code Halos : How the Digital Lives of People, Things and Organizations are Changing the Rules of Business Frank

Table of Contents • Digits over Widgets: The Next Age of Business and Technology • Four Principles for Success in the Code Halo Economy • Winning with the Crossroads Model ISBN: 9788126548606 |

` 599

Taming The Big Data Tidal Wave: Finding Opportunities in Huge Data Streams with Advanced Analytics Franks Table of Contents • What Is Big Data and Why Does It Matter? • Web Data: The Original Big Data • A Cross-Section of Big Data Sources and the Value They Hold • The Evolution of Analytic Scalability • The Evolution of Analytic Processes • The Evolution of Analytic Tools and

Prices are subject to change without prior notice.

3

BUSINESS ANALYTICS Methods • What Makes a Great Analysis? • What Makes a Great Analytic Professional?

• Who Is the Analytic Professional? • What Makes a Great Analytics Team? • Enabling Analytic Innovation • Creating a Culture of Innovation and Discovery ISBN: 9788126545698 |

` 999 Next Generation Excel, 2ed: Modeling in Microsoft Excel for Analysts and MBAs Gottlieb

Table of Contents • AutoFill • Selecting Efficiently in Excel • Formulas, Functions and Relative and Absolute Addressing • Naming Cells and Ranges • Conditional and Advanced Conditional Formatting in Excel • Excel Charts • Sparkline and Advanced Topics in Excel Charts • IF Functions • Text Manipulation • Descriptive Statistics • Frequency Distributions • Statistical Regression • Data Analysis--The Excel Easy to Use Statistics Add-In • Data Analysis--Multi-Regression • Naming Cells--For Meaningful Decision Making and Modeling • What-If Analysis and Goal Seek • Sensitivity Analysis-One- and Two-Way Data Tables • Using Scroll Bars for Sensitivity Analysis • Multi-Page Budgets--Going to the Third Dimension • Lookup Tables • Sorting Data • AutoFilter • Data Forms and Features Eliminated in Excel 2007 and 2010 • Group and Outline Data • Excel Subtotals • Pivot Tables • Data Mining Using Pivot Tables • Using Slicers to Filter Pivot Tables • NPV and IRR--Evaluating Capital Investments • Unconventional Financial Functions: XNPV and XIRR • Frequently Used Financial Functions • Amortization Tables • Accounting Depreciation Functions • Beyond the Goal Seek--More Than One Changing Cell? Use the Solver • The Solver Add-In--Optimizer ISBN: 9788126542581 |

` 699 Microsoft Big Data Solutions Jorgensen

Table of Contents • What Is Big Data? • Setting up for Big Data with Microsoft • Storing and Managing Big Data • Working with Your Big Data • Big Data and SQL Server Together • Moving Your Big Data Forward ISBN: 9788126548767 |

Analysis Ninja. • The Web Analytics Career. • HiPPOs, Ninjas and the Masses: Creating a Data-Driven Culture.

Data Mining Methods and Models Larose Table of Contents • · Dimension Reduction Methods • Regression Modeling • Multiple Regression and Model Building • Logistic Regression • Naïve Bayes and Bayesian Networks • Genetic Algorithms • Case Study: Modeling Response to Direct-Mail Marketing ISBN: 9788126507764 |

Kaushik Table of Contents • The Bold New World of Web Analytics 2.0. • The Optimal Strategy for Choosing Your Web Analytics Soul Mate. • The Awesome World of Clickstream Analysis: Metrics. • The Awesome World of Clickstream Analysis: Practical Solutions. • The Key to Glory: Measuring Success. • Failing Faster: Unleashing the Power of Testing and Experimentation. • Competitive Intelligence Analysis. • Emerging Analytics: Social, Mobile, and Video. • Optimal Solutions for Hidden Web Analytics Traps. • Guiding Principles for Becoming an Analysis Ninja. • Advanced Principles for Becoming an

Laursen Table of Contents • The Business Analytics Model. • Business Analytics at Strategic Level. • Development and Deployment of Information at the Functional Level. • Business Analytics at the Analytical Level. • Business Analytics at the Data Warehouse Level. • The Company’s Collection of Source Data. • Structuring of a Business Intelligence Competency Center. • Assessment and Prioritization of BA Projects. • Business Analytics in the Future.

ISBN: 9788126544127 |

` 649

Also useful for Management Information Systems / Operations Management

Data Mining Techniques: For Marketing, Sales and Customer Relationship Management, 3ed Linoff Table of Contents • What Is Data Mining and Why Do It? • Data Mining Applications in Marketing and Customer Relationship Management. • The Data Mining Process. • Statistics 101: What You Should Know About Data. • Descriptions and Prediction: Profiling and Predictive Modeling. • Data Mining Using Classic Statistical Techniques. • Decision Trees. • Artifi cial Neural Networks. • Nearest Neighbor Approaches: Memory-Based Reasoning and Collaborative Filtering. • Knowing When to Worry: Using Survival Analysis to Understand Customers. • Genetic Algorithms and Swarm Intelligence. • Tell Me Something New: Pattern Discovery and Data Mining. • Finding Islands of Similarity: Automatic Cluster Detection. • Alternative Approaches to Cluster Detection. • Market Basket Analysis and Association Rules. • Link Analysis. • Data Warehousing, OLAP, Analytic Sandboxes, and Data Mining. • Building Customer Signatures. • Derived Variables: Making the Data Mean More. • Too Much of a Good Thing? Techniques for Reducing the Number of Variables. • Listen Carefully to What Your Customers Say: Text Mining.

ISBN: 9788126534722 |

` 679

Also useful for Management Information Systems

4

Visit us at www.wileyindia.com

` 439

Business Analytics for Managers: Taking Business Intelligence Beyond Reporting

` 699

Web Analytics 2.0: The Art of Online Accountability & Science of Customer Centricity

` 699

ISBN: 9788126542451 |

Also useful for Management Information Systems / Operations Management

BUSINESS ANALYTICS Data Mining Using SAS Enterprise Miner

Fundamentals of Business Analytics

Matignon

Table of Contents • Business View of Information Technology Applications • Case Study Briefs • Types of Digital Data • Introduction to OLTP and OLAP • Getting Started with Business Intelligence • BI Definitions and Concepts • Basics of Data Integration • Multidimensional Data Modeling • Measures, Metrics, KPIs, and Performance Management • Basics of Enterprise Reporting • BI Road Ahead

Table of Contents • Introduction. • Sample Nodes. • Explore Nodes. • Modify Nodes. • Model Nodes. • Assess Nodes. • Scoring Nodes. • Utility Nodes.

ISBN: 9788126535668 |

` 779

Excel Data Analysis: Your Visual Blueprint for Analyzing Data, Charts and Pivottables, 4ed

Prasad

Also useful for Management Information Systems / Operations Management

Too Big To Ignore: The Business Case for Big Data

Mcfedries Table of Contents • Building Formulas for Data Analysis • Troubleshooting Formulas • Enhancing Formulas with Functions • Analyzing Financial Data • Analyzing Statistical Data • Building Tables for Data Analysis • Sorting and Filtering Data • Learning Data Analysis Techniques • Working with Data Analysis Tools • Tracking Trends and Making Forecasts • Working with the Analysis Tool Pak • Analyzing Data with PivotTables • Visualizing Data with Charts • Importing Data into Excel • Querying Data Sources • Learning VBA for Data Analysis ISBN: 9788126544004 |

Simon Table of Contents • Data 101 and the Data Deluge • Demystifying Big Data • The Elements of Persuasion: Big Data Techniques • Big Data Solutions • Case Studies: The Big Rewards of Big Data • Taking the Big Plunge • Big Data: Big Issues and Big Problems • Looking Forward: The Future of Big Data • Final Thoughts

` 499

ISBN: 9788126543250 |

Table of Contents • What Is Big Data and Why Is It Important? • Industry Examples of Big Data • Big Data Technology • Information Management • Business Analytics • The People Part of the Equation • Data Privacy and Ethics ISBN: 9788126544691 |

` 599

Modeling for Insight: A Master Class for Business Analysts Powell Table of Contents • Foundations of Modeling for Insight • Spreadsheet Engineering • A First Example The Red Cross Problem • Retirement Planning Problem • Technology Option • Medi Device • Draft Commercials • New England College Skiway • National Leasing, Inc. • Pharma X and Pharma Y • Invivo Diagnostics, Inc. ISBN: 9788126547111 |

` 749

` 399

Big Data: Understanding How Data Powers Big Business

Big Data, Big Analytics: Emerging Business Intelligence and Analytic Trends for Today’s Businesses Minelli

` 579

ISBN: 9788126532032 |

Schmarzo Table of Contents • The Big Data Business Opportunity • Big Data History Lesson • Business Impact of Big Data • Organizational Impact of Big Data • Understanding Decision Theory • Creating the Big Data Strategy • Understanding Your Value Creation Process • Big Data User Experience Ramifi cations • Identifying Big Data Use Cases • Solution Engineering • Big Data Architectural Ramifi cations • Launching Your Big Data Journey • Call to Action ISBN: 9788126545452 |

` 599 Data Mining for Business Intelligence Shmueli

Table of Contents • Overview of the Data Mining Process • Data Exploration and Dimension Reduction • Evaluating Classification and Predictive Performance • Multiple Linear Regression • Three Simple Classification Methods • Classification and Regression trees • Logistic Regression • Neural Nets • Discriminant Analysis ISBN: 9788126517589 |

` 709

Also useful for Management Information Systems / Operations Management

Prices are subject to change without prior notice.

5

BUSINESS ANALYTICS / COMMUNICATIONS Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die Siegel Table of Contents • Liftoff! Prediction Takes Action (deployment) • With Power Comes Responsibility: Hewlett-Packard, Target and the Police Deduce Your Secrets (ethics) • The Data Effect: A Glut at the End of the Rainbow (data) • The Machine That Learns: A Look inside Chase’s Prediction of Mortgage Risk (modeling) • The Ensemble Effect: Netflix, Crowdsourcing, and Supercharging Prediction (ensembles) • Watson and the Jeopardy! Challenge (question answering) • Persuasion by the Numbers: How Telenor, U.S. Bank and the Obama Campaign Engineered Influence (uplift) • Afterword • Ten Predictions for the First Hour of 2020 • Appendices • Five Effects of Prediction • TwentyOne Applications of Predictive Analytics • Prediction People--Cast of “Characters” ISBN: 9788126547999 |

` 599 Business Intelligence

Forthcoming Titles Hadoop in Simple Steps Kogent

Hadoop Security Lakhe

Business Intelligence and Data Warehousing

Shinde

COMMUNICATIONS Management Communication, 3ed Bell Table of Contents • Pillars of Management Communication. • Letters, Memos and E-mail. • Reports and Proposals. • Career Communication. • Communication Issues for Management Success.

Vercellis

ISBN: 9788126529452 |

Table of Contents • Components of the decision-making process. • Business intelligence. • Decision support systems. • Data warehousing. • Mathematical models and methods. • Mathematical models for decision making. • Data mining. • Data preparation. • Data exploration. • Regression. • Time series. • Classification. • Association rules. • Clustering. • Business intelligence applications. • Marketing models. • Logistic and production models. • Data envelopment analysis.

ISBN: 9788126541881 |

` 489

Soft Skills for Managers Kalyana Table of Contents • Introduction to Soft Skills • Leadership • Team Building • Positive Attitude • Communications • Perception • Decision Making • Motivation • Goal Setting • Emotional Intelligence Management • Time Management • Stress Management

Marketing Analytics: Data-Driven Techiniques with Microsoft Excel

` 225

Soft Skills for Young Managers

Table of Contents • Using Excel to Summarize Marketing Data • Pricing • Forecasting • What do Customers Want? • Customer Value • Market Segmentation • Forecasting New Product Sales • Retailing • Advertising • Marketing Research Tools • Internet and Social Marketing

Rao

` 799

EXCLUSIVE TITLES Applied Data Mining: Statistical Methods for Business and Industry Giudici ISBN: 9812531785 |

$ 5.50

Exclusively distributed by CBS Publishers & Distributors

Giudici

6

ISBN: 9788177225686 |

Winston

ISBN: 9788126548620 |

Applied Data Mining: Statistical Methods for Business and Industry

` 669

Visit us at www.wileyindia.com

Table of Contents • Indian Education • Indian Cricket • Employability Skills • Communication Skills • Soft Skills • Entrepreneurial Skills • Leadership Skills • Decision Making Skills • Time Management • Indian Knowledge Workers • Consultants vs. Contractors • Failure is Only a Comma • Suicide is not the Solution • Grow Your Potential • Westernization • Indian Media • Corruption • Black Money • Reverse Brain Drain • Women Power • India An Emerging Super Power ISBN: 9788177223774 |

` 375

COMMUNICATIONS / ENTREPRENEURSHIP Entrepreneurship Theory at the Crossroads: Paradigms and Praxis, 2ed

Integrated Business Communication in a Global Marketplace Stuart Table of Contents • Building Blocks of Communication • The Complex World of the Sender • Knowing the Receivers of Your Messages • Breaking through the Noise • Communication Channels • Business Communication and Public Relations Tools • External Communication: Messaging to your Publics • Internal Communication: Messaging within your Company • The Importance of Effective Communication in the Workplace • Issues of Organizational Leadership • Global Communication Expands • Communication in the New Management World • Issues Affecting Communication Strategy • New Focus on Responsible Communication • Looking Ahead

` 599

ISBN: 9788126513451 |

Communication Skills Handbook: How to Succeed in Written and Oral Communication Summers Key Features • To outline the minimum requirements for formal presentation of written and verbal material • Assists lecturers to apply a consistent approach to the assessment of the formal presentation of written and verbal material by students irrespective of department, unit or level of study • Reinforces that communication skills should be viewed by students as an integral component of their studies and essential to their careers, rather than as optional skills isolated from their chosen disciplines • This edition has been thoroughly updated to reflect the sixth edition of the Style Manual

` 169

ISBN: 9788126522231 |

Forthcoming Titles Soft Skills

Manimala Table of Contents • Entrepreneurial Innovation: Beyond Schumpeter • Innovative Entrepreneurship: Testing the Theory of Environmental Determinism • Entrepreneurial Heuristics: A Comparison between High PI (Pioneering-Innovative) and Low PI Ventures • Rules of Thumb that help Innovators: ATale of Two Entrepreneurs • New Venture Strategies: The Innovators’ Choice • Beyond Innovators and Imitators: A Taxonomy of Entrepreneurs • Networking for Innovation: Anecdotal Evidences from a Large-Sample Study of Innovative Enterprises • Higher Education-Enterprise Co-operation and the Entrepreneurial Graduate: The Need for a New Paradigm • Organizational Learning through Partnerships: The Case of SMEs • Managing R & D in SMEs: Taking Advantage of the Giants’ Shoulders • Growth Venture Policies and Founder Characteristics: Evidence from British High-Growth and Low-Growth Ventures • Policies and Founder Characteristics of New Technology-Based Firms (NTBFs): A Comparison between British and Indian Firms • Founder Characteristics and Start-up Policies of Entrepreneurial Ventures: A Comparison between British and Indian Enterprises • Entrepreneurial Motivation Revisited • Promoting Industrial Clusters in India: Lessons from Europe and East Asia • Entrepreneurship in Established Indian Firms: Strategies for Coping with Large-Scale Changes in the Business Environment • Financing Innovation: Strategies of Established versus Start-up Ventures • Turnaround Management: AStage-Theory for the Doubly Entrepreneurial Act • Entrepreneurial Framework Conditions and Activity Levels in India: Results of a National Survey Compared with the Global Scenario • Epilogue Manimala’s Entrepreneurial Cognition Research: The Beginning of ‘Deep’ Entrepreneurial Cognition Research ISBN: 9788177224603 |

` 449 Entrepreneurship and Small Business, 3 Asia-Pacific ed rd

Schaper Table of Contents • The nature of small business and entrepreneurship • Getting into business. • Selected topics ISBN: 9788126531165 |

Sonmez

` 669

ENTREPRENEURSHIP

Patterns of Entrepreneurship Kaplan

Table of Contents • The Entrepreneurial Process • Developing Ideas and Business Opportunities • Analyzing The Market, Customers and Competition • Preparing The Winning Business Plan • Setting up The Company • EarlyStage Financing • Growth Funding • Discovering The Value in Intellectual Property: The Competitive Edge • Preparing The Organization For Growth • Developing an E-Business Strategy • Managing Financial Operations • Buying Existing and Turnaround Businesses and Opening Franchises • Launching A High-Tech Venture • Harvesting and Exiting The Venture: Options and Alternatives ISBN: 9788126512829 |

Entrepreneurship, w/cd Trehan Table of Contents • Establishing a New Enterprise • Financial Requirements of a New Enterprise • Managing a New Enterprise • Expansion Strategies of an Enterprise • Business Continuity Plan • Small-Scale Enterprises • Institutional Support for Small Enterprises • Challenges for Small Enterprises • Organizational Complexity, Creativity and Culture • Decision Support System • Intellectual Property • Franchising ISBN: 9789350040263 |

` 479

` 499

Prices are subject to change without prior notice.

7

HUMAN RESOURCE MANAGEMENT HUMAN RESOURCE MANAGEMENT Predictive Analytics for Human Resources NEW Fitz-Enz Table of Contents • Where’s the Value? • Getting Started • What You Will Need • Data Issues • Predictive Statistics Examples • Predictive Analytics in Action • Predicting the Future of Human Capital Analytics ISBN: 9788126552153 |

` 999

Also useful for Business Analytics

Human Resource Management, w/cd NEW Raju Table of Contents • Fundamentals of Human Resource Management • Special Topics in Human Resource Management ISBN: 9789351194309 |

` 499

Human Resource Management Gupta Table of Contents • Overview of HRM • Human Resource Planning • Job Analysis, Job Description, Job Specification and Job Evaluation • Acquisition of Human Resource • Training and Development • Performance Appraisal • Change Management • Career and Succession Planning • Maintenance of Human Resource • Compensation Management • Latest Trends in Human Resource Management ISBN: 9788177228212 |

` 349 Training & Development (Indian Text ed) Janakiram

Table of Contents • Training • Training Needs • Training Design • Learning • Training Process • Training Methods, Techniques and Aids • Implementation of Training • Trainer’s Skills and Styles • Management Development • Validation and Evaluation of Training 12 Cases ISBN: 9788177227253 |

Strategic Human Resources: Frameworks for General Managers, 3ed Baron Table of Contents • The Five Factors • Consistent HR Practices: The Whole Can Be More Than the Sum of the Parts • Employment and Economics • Employment as a Social Relation • Voice: Unions and Other Forms of Employee Representation • Employment, Society and the Law • Internal Labor Markets • High-Commitment HR • Performance Evaluation • Pay for Performance • Compensation Systems: Forms, Bases and Distribution of Rewards • Job Design • Staffing and Recruitment • Training • Promotion and Career Concerns • Downsizing • Outsourcing • HRM in Emerging Companies • Organizing HR ISBN: 9788126524914 |

` 619

DeCenzo Table of Contents • Understanding HRM • The Legal and Ethical Context of HRM • Staffing the Organization • Training and Development • Maintaining High Performance • LaborManagement Environments

8

Visit us at www.wileyindia.com

Industrial Sociology Mathur Table of Contents • Nature and Scope of Industrial Sociology • Development of Industry • Industrialization in India • Grievances and Grievance Handling Procedure • Discipline and Management of Discipline • Nature and Causes of Industrial Disputes • Strikes and Lock-outs • Industrial Relations Machinery • Tripartite and Bipartite Machinery • Trade Unionism in India • The Trade Union Act, 1926 • The Industrial Employment (Standing Orders) Act, 1946 ISBN: 9788177228465 |

` 229 Performance Management, w/cd Rao

Human Resource Management, 10ed

ISBN: 9788126531196 |

` 429

` 569

Table of Contents • Fundamentals of Performance Management • Performance Management Process - I • Performance Management Process - II • Team and Organizational Performance Management ISBN: 9789350042892 |

` 395

HUMAN RESOURCE MANAGEMENT / INTERNATIONAL BUSINESS Strategic Human Resource Management, w/cd

Human Resource Management, w/cd

Rao

Sengupta

Table of Contents • Transformation of Personnel Function • Introduction to Strategic Human Resource Management • Human Capital • An Investment Perspective of Human Resources • Human Resource Environment • The Concept of Strategy and Types of Strategies • HR Strategy and its Components • Integration of HR Strategy with Organizational Strategies • Human Resources as a Source of Competitive Advantage • HR’s Role as a Strategic Partner • Design and Redesign of Work Systems • Strategic Human Resource Planning • Strategic Recruitment and Selection • Succession Planning and Management • Strategic Training and Development • A Learning Organization • Performance Management • Strategic Compensation Management • Strategic Industrial Relations • Knowledge Management • High Performance Work Practices • Employee Engagement • HR Evaluation and HR Audit • HR Outsourcing • Global Human Resource Management ISBN: 9789351192589 |

` 449

ISBN: 9789350043196 |

` 449

Forthcoming Titles Human Resource Management, 11ed, ISV DeCenzo

Strategic Human Resource Management, 2ed

Human Resource Training and Devlopment Kogent

Schuler Table of Contents • Looking Inside for Competitive Advantage • Understanding Human Resource Management in the Context of Organizations and Their Environments • Implications of the Converging Economy for Human Resource Management • Human Resources and the Resource Based view of the Firm • The Complex Resource-Based View: Implications for Theory and Practice in Strategic Human Resource Management • Alignment of Human Resources and their Impact on Business Performance • Converting Global Presence into Global Competitive Advantage • Human Resource Strategy in International Context • Reframing Global Mindset: From Thinking to Acting • A QuarterCentury Review of Human Resource Management in the US: The Growth in Importance of the International Perspective • European Human Resource Management: Researching Developments over Time • HRM in China • HRM in India • HR Strategy and Competitive Advantage in the Service Sector • Managing the Human Resource Architecture for Knowledge-Based Competition • New HR Metrics: Scoring on the Business Scorecard • Strategies for Responsible Restructuring • The Three-Dimensional People Strategy: Putting Human Resources Policies into Action • Seeing the Elephant: Human Resource Management Challenges in the Age of Globalization • The Changing Role of the Corporate HR Function in Global Organizations of the Twenty-first Century • People Processing Systems and Human Resource Strategy ISBN: 9788126515899 |

Table of Contents • The New Brand Ambassadors • The New Age HRM • Human Resource Planning • Job Analysis • Recruitment • Selection • Reliability & Validity in Selection • Performance Management Systems • Competency Based Performance Management • Learning Process & Trainers • Employee Training & Development • Compensation & Benefits • Performance-based Compensation • Workplace Health & Safety • Industrial Relations • Women Workforce & HR • Human Resource Automation, Audit & Accounting • Social Media Applications in Managing Human Resources • Talent Management • Employee Engagement • Business Cases Comprehensive Case Studies

` 599 Employee Engagement (Hardback) Sengupta

Human Resource Planning and Devlopment

Sanjeev

INTERNATIONAL BUSINESS Elements of International Business Chary Table of Contents • Introduction • Intercultural Management • International Trade • International Politics and Economic Integration • International Organisations • Foreign Direct Investment – I • Foreign Direct Investment – II • Strategies • International Business Today and Tomorrow ISBN: 9788126506941 |

` 549

International Business, 8ed Czinkota Table of Contents • Part I: Impact • Part II: Foundations • Part III: Environment • Part IV: Strategy • Part V: Operations ISBN: 9788126534074 |

` 749

Table of Contents • Demystifying Employee Engagement • Inequalities in Gender Engagement at Workplaces • Building Blocks of Engagement • Life @ Work • Lens of the Service Marketer • The Extended Honeymoon • Measuring Engagement • Best Practices and Benchmarking in Employee Engagement ISBN: 9788177226713 |

` 395

Also available in Paperback ISBN: 9788177229134 |

` 295 Prices are subject to change without prior notice.

9

INTERNATIONAL BUSINESS / MANAGEMENT International Management, 4ed

Coaching: The Art of Developing Leaders

Mead Table of Contents • Introduction • Cross-Cultural Management • International Management • Conclusions ISBN: 9788126529759 |

` 699

Also useful for Management

Babu Table of Contents • Coaching for Leadership Development • Who can be a Coach? • What is Coaching • Coaching Paradigms • Types of Coaching • Executive Coaching • ODA Coaching Model • Leader as a Coach • Trends and Future Possibilities • Toolkit for a Coach

ISBN: 9788126534791 |

Global Trade in the New Millennium (Hardback)

Knowledge Management

Parthasarathy Table of Contents • Globalization • Trade • Trade Environment • Government Influence on Trade • Emerging Market Economies • Foreign Direct Investment • Financial Crisis and Economy • International Taxation • EU India Trade & Business Relations • India EU Cooperation • Impact of Free Trade Agreement • Sanitary and PhytoSanitary Measures (SPS) • Challenges & Hurdles in Trade • Sustainable Development through Global Economic Governance

` 449

ISBN: 9789350040997 |

Also available in Paper back ISBN: 9789350040119 |

` 349

Global & Transnational Business: Strategy and Management, 2ed

Debowski Table of Contents • The Knowledge Environment • An Introduction to Strategic Knowledge Management • The Knowledge Leader • Building and leading a knowledge culture • Developing the knowledge architecture: A humanistic perspective • Building an Integrated Strategic Organizational Knowledge System • Defining and Capturing Core Knowledge • Capturing and managing the strategic knowledge • Developing an effective knowledge service • Developing effective knowledge users • Measuring knowledge take-up. • Knowledge Management Challenges • A Holistic view of Strategic Knowledge Management ISBN: 9788126514502 |

Table of Contents • Strategic and Management Issues in Global and Transnational Business • From National Culture to Global Vision • Analysis of the Global Business • Analysis of the Competitive Environment • Analysis of the Global Macro environment • Global and Transnational Strategy • Global and Transnational Market-servicing Strategies • Global Production and Logistics Management • Global Leadership and Strategic Human Resource Management • Global Technology Management • Global and Transnational Marketing Management • Global Financial Management • Organizational Structure and Control in Global and Transnational Business • Managing Global Mergers, Acquisitions and Alliances • Global Business - Present and Future Trends

Table of Contents • Leadership Insight. • Mental Leadership. • Resilient Leadership. • Reality Leadership. • Coach Leadership. • Situational Leadership. • Measurement Leadership. • Opportunity Leadership. • Guts Leadership. • Personal Leadership. • Celebration Leadership. • Next-Level Leadership. • Legacy Leadership.

ISBN: 9788126536474 |

Disaster Management Pandey NEW Table of Contents • Disaster Management: A Prologue • Disaster Management Cycle: Practical Applications • Contemporary Issues and Challenges in Disaster Management

Visit us at www.wileyindia.com

` 399

International Management Behavior, 6ed Lane

MANAGEMENT

10

Gitomer

` 569

ISBN: 9788126549245 |

` 499 The Little Book of Leadership

Stonehouse

ISBN: 9788126515233 |

` 479

` 399

Table of Contents • The Global Manager • Intercultural Effectiveness in International Management • The MBI Model for High Performance • Managing Global Teams and Networks • Executing Global Strategy • Selecting and Developing Global Managers • Managing Change in Global Organizations • Competing with Integrity in Global Business: Personal Integrity • Competing with Integrity in Global Business: Corporate Citizenship ISBN: 9788126535996 |

` 529

MANAGEMENT / MANAGEMENT INFORMATION SYSTEMS Forthcoming Titles

Summer Internship Simplified Mishra Table of Contents • Introduction. What is SIP? • Conduct and Behavior • Major Stakeholders in SIP and their Role • Management Thesis • Thesis Structure • Thesis Presentation • Keep in Mind • Formats ISBN: 9788177225372 |

` 229

International Management Behavior: Global and Sustainable Leadership, 7ed Lane

Introduction to Management, 12ed, ISV

Schermerhorn

Soft Skills

Sonmez

MANAGEMENT INFORMATION SYSTEMS Principles and Practices of Management, w/cd

MIS: Management Information Systems in Business, Government and Society

Nerkar Table of Contents • Introduction to Management • Decision Making and Planning • Organization and Organizing • Directing Function of Management • Motivation • Leadership • Groups and Teams in an Organization • Organizational Change and Stress Management • Conflict, Communication and Coordination • Power, Politics and Authority • Controlling Function of Management • New Concepts and Trends in Management • Management of Organizational Functions • Managing Strategies in an Organization ISBN: 9789350042502 |

` 399 Introduction to Management Pithadia

Table of Contents • Introduction to Management and Organization • History of Management • Organizational Design and Structure • Organizational Culture and Environment • Social Responsibility and Managerial Ethics • Introduction to Marketing Management • Introduction to Financial Management • Introduction to Human Resource Management • Introduction to Production Management • Introduction to Strategic Management ISBN: 9789350042496 |

` 349 Introduction to Management, 10ed, ISV Schermerhorn

Table of Contents • Introducing Management. • Management Learning Past to Present. • Environment and Organizational Culture. • Ethics and Social Responsibility. • Global Dimensions of Management. • Information and Decision Making. • Planning Processes and Techniques.

• Strategy and Strategic Management. • Designing Organization Structures. • Human Resources Management. • Managing Innovation and Change. • Individual Behavior. • Motivation Theory and Practice. • Teams and Teamwork. • Communication and Collaboration. • Leading and Leadership Development. • Control Processes and Systems. • Operations Management and Services.

ISBN: 9788126523160 |

De Table of Contents • Organizations and Information Systems • Concepts of Management Information Systems • Information Systems and Management Strategy • Electronic Commerce, Electronic Business, Electronic Governance • Managing Information Systems • Ethical and Social Issues • Information Technology Infrastructure and Choices • Networking and Telecommunication • Information Systems Security and Control • Information Systems Development and Project Management • Managing Data Resources • Business Process Integration and Enterprise Systems • Decision Support Systems • ICT for Development and E-Governance • The Society of the Internet • Open Source Software ISBN: 9788126520190 |

` 599 Management Information Systems Joshi

Table of Contents • Information Technology and Systems • Information Systems for Business Operations • Information Systems for Management • Managing Information Technology • Planning and Implementing Changes with IT • IT Security and Controls • Internet and E-Commerce • IT for Distributed Teams ISBN: 9789350040072 |

` 379

Essentials of Business Processes and Information Systems Magal Table of Contents • Organizations, Processes and Information Systems. • Enterprise Systems. • The Procurement Process. • The Fulfillment Process. • The Production Process. • Integrated Processes.

ISBN: 9788126521753 |

` 359

` 649

Prices are subject to change without prior notice.

11

MANAGEMENT INFORMATION SYSTEMS Forecasting: Methods and Applications, 3ed Makridakis Table of Contents • The Forecasting Perspective • Basic Forecasting Tools • Time Series Decomposition • Exponential Smoothing Methods • Simple Regression • Multiple Regression • The Box-Jenkins Methodology for Arima Models • Advanced Forecasting Models • Forecasting the LongTerm • Judgmental Forecasting and Adjustments • The Use of Forecasting Methods in Practice • Implementing Forecasting: It Uses, Advantages and Limitations ISBN: 9788126518524 |

` 649 Harnessing Green IT: Principles and Practices Murugesan

Table of Contents • Green Devices and Hardware • Green Software • Sustainable Software Development • Green Data Centers • Green Data Storage • Green Networks and Communications • Enterprise Green IT Strategy • Sustainable Information Systems and Green Metrics • Enterprise Green IT Readiness • Sustainable IT Services: Creating a Framework for Service Innovation • Green Enterprises and the Role of IT • Environmentally Aware Business Process Improvement in the Enterprise Context • Managing Green IT • Regulating Green IT: Laws, Standards and Protocols • Green Cloud Computing and Environmental Sustainability • Harnessing Semantic Web Technologies for the Environmental Sustainability of Production Systems ISBN: 9788126539680 |

` 549 Management Information Systems, w/cd Parimi

Table of Contents • Introduction to Management Information System • Applications and Strategic Advantages of MIS • Introduction to Computer Systems • Management of Data Resources • Communication Technology and Network • Decision Support System (DSS) • System Development and Design • Knowledge Management and Artificial Intelligence in Business • Information Technology and Globalization • E-Commerce • MIS in Project Management • Information System Security and Control • General Technological Knowledge ISBN: 9789350043059 |

` 349 Computer Applications in Management, w/cd Shrivastava

12

Table of Contents • Introduction to Computer Systems • Operating Systems • Getting Started with Word 2007 • Working with Tables and Mail Merge • Macros • Preparing and Printing Documents in MS Word 2007 • Getting Started with Excel 2007 • Working with Formulas and Functions in Excel 2007 • Working with Graphs in Excel 2007 • Getting Started with PowerPoint 2007 • Visit us at www.wileyindia.com

Working with Text, Graphs and Multimedia • Exploring Outlook Express • Accounting Basics • Working with Tally • Working with DBMS • Introduction to Networking • Getting Started with Internet and HTML • Working with Lists, Tables and Frames • Working with Hyperlinks, Images and Multimedia • Using Scripting Languages in Web Pages • Introducing E-Commerce ISBN: 9788177228502 |

` 449 Computer Applications in Management Singh

Table of Contents • Classification of Computer • Computer Basics Organization • Algorithm and Flowchart • Binary Arithmetic • Concept of Information and Data Processing • Computer Memory • Processor • Computer Languages • Computer Software • Operating System • The Internet • Data Communication and Computer Networks • Multimedia • Computer Virus and Antivirus • Database System • Artificial Intelligence • MS-DOS • Tally and ERP • Emerging Trends of IT ISBN: 9789351192442 |

` 499 Information Technology for Management: Transforming Organizations in the Digital Economy, 7ed Turban

Table of Contents • IT Support of Organizational Performance. • Information Technologies. • Data Management. • Networking Discovery, Communication, Collaboration.

• E-Business. • Wireless. • Transaction Processing & Functional Areas. • Enterprise Systems. • IOS and Global IS. • KM. • Business Intelligence and Performance Management. • Managerial Decision Making. • Using IT for Strategic Advantage. • Econ. • Acquiring & Developing Systems. • Security. • Impacts.

ISBN: 9788126526390 |

` 629 Introduction to Information Technology, 2ed Turban

Table of Contents • IT in the Business Environment • IT Infrastructure • Applying IT for Competitive Advantage • Achieving Informational and Organizational Goals ISBN: 9788126509683 |

` 639

MANAGEMENT INFORMATION SYSTEMS / MARKETING EXCLUSIVE TITLES Business Statistics: Decision Making with Data Johnson

Management and Statistics ISBN: 9812530150 |

Store Operations

Business Statistics: Decision Making with Data Johnson

Table of Contents • Describing Patterns in Data • Organizing Data: Association and Relationships • Collecting Data • Probability • Random Variables and Probability Distributions • Continuous Random Variables and Sampling Distributions • From Samples to Populations: Inferences About Means • Comparing Means • Analyzing Count Data • Simple Linear Regression • Multiple Linear Regression and Time Series Models •

Agarwal Table of Contents • Introduction to Retails and Store • Front Operations and Merchandizing • Stock Management • Administrative and Employee Management • Security Management ISBN: 9788177225167 |

The Impact of E-Marketing on E-Buyer Behaviour, w/cd Amin

$ 8.25

(Exclusively distributed by CBS Publishers & Distributors)

Forthcoming Titles Strategic Management of Information Systems, 5ed ISV

Pearlson

MARKETING

Table of Contents • Marketing perspective in the internet age: e-Marketing • E-marketing-mix: marketing mix in internet era • The e-consumer perspective: typology of e-buyers and adoption process in • Electronic environment • E-buyer behavior in electronic environment • E-buying and online customer experience & CRM • E-branding: branding in electronic era • Case Studies ISBN: 9789350043202 |

Marketing Research, 10ed Table of Contents • The Nature and Scope of Marketing Research • Data Collection • Data Analysis • Special Topics in Data Analysis • Applications of Marketing Intelligence

` 709

Strategic Market Management, 9ed Aaker Table of Contents • Strategic Market Management: An Overview • External and Customer Analysis • Competitor Analysis • Market / Submarket Analysis • Environmental Analysis and Strategic Uncertainty • Internal Analysis • Case Challenges for Part I • Creating Advantage: Synergy and Commitment vs. Opportunism vs. Adaptability • Alternative Value Propositions • Building and Managing Brand Equity • Energizing the Business • Leveraging the Business • Creating New Businesses • Global Strategies • Setting priorities for Businesses and brands--The Exit, Milk and Consolidate Options • From Silos to Synergy--Harnessing the Organization • Case Challenges for Part II • Hobart • Dove • Competing Against Wal-Mart • Contemporary Art • Sony vs. iPod ISBN: 9788126536245 |

` 459

` 449 Marketing Management

Aaker

ISBN: 9788126531189 |

` 349

Anand Table of Contents • Overview of Marketing • Market Oriented Strategic Planning • Marketing Environment • Marketing Research • Consumer Markets • Business Markets • Segmentation, Targeting and Positioning • Competition • Brand • Product • Price • Place • Promotion-Integrated Marketing Communications • Five Winning Strategies in 21st Century • Marketing Area Overview

ISBN: 9789350042489 |

` 359 Customer Relationship Management, w/cd Bhasin

Table of Contents • Introduction to CRM • Importance of Relationship in Business • Planning a CRM Strategy • Selection of a CRM Tool • Managing a CRM Project • Creating Value for Customers • Customer Experience and CRM • Managing Customer Lifecycle: Customer Acquisition, Retention and Development • Customer Database • Sales and CRM • Marketing Automation • Service and CRM • Business Network and CRM • Customer Portfolio Management • Electronic CRM (e-CRM) • Role of Human Resource in CRM • Role of CRM in Service Sector • Emerging Trends in CRM ISBN: 9789350044544 |

` 399

Prices are subject to change without prior notice.

13

MARKETING Managing Marketing: An Applied Approach and the Marketing Toolkit (Set of Textbook & Marketing Toolkit) Capon, Singh Table of Contents • Section I: Marketing and the Firm • Introduction to Managing Marketing • The Value of Customers • Section ll: Fundamental Insights for Strategic Marketing • Market Insight • Customer Insight • Insight about Competitors, Company, and Complementers • Marketing Research • Transition to Strategic Marketing • Section lll: Strategic Marketing • Imperative 1: Determine and Recommend • Which Markets to Address • Identifying and Choosing Opportunities • Imperative 2: Identify and Target Market Segments • Market Segmentation and Targeting • Imperative 3: Set Strategic Direction and Positioning • Market Strategy — Integrating Firm Efforts for Marketing Success • Managing through the Life Cycle • Managing Brands • Section IV: Implementing the Market Strategy • Imperative 4: Design the Market Offer • Part A. Providing Customer Value • Managing the Product Line • Managing Services and Customer Service • Developing New Products • Part B. Communicating Customer Value • Integrated Marketing Communications • Mass and Digital Communication • Directing and Managing the Field Sales Effort • Part C. Delivering Customer Value • Distribution Decisions • Part D. Getting Paid for Customer Value • Critical Underpinnings of Pricing Decisions • Setting Prices • Imperative 5: Secure Support from Other Functions • Ensuring the Firm Implements the Market Offer as Planned • Imperative 6: Monitor and Control • Monitoring and Controlling Firm Performance and Functioning • Section V: Special Marketing Topics • International, Regional, and Global Marketing • Rural Marketing in India ISBN: 9788126548514 |

` 799 Marketing Management Chopra

Table of Contents • Fundamentals of Marketing • Principles and Precepts of Marketing Management • Product Decisions • Pricing Decisions • Distribution Decisions • Communication Mix in Marketing • Marketing Strategies • Neo-Marketing Trends ISBN: 9788177228427 |

Gronroos Table of Contents • The Service and Relationship Imperative: Managing in Service Competition • Managing Customer Relationships: An Alternative Paradigm in Management and Marketing • The Nature of Services and Service Consumption and Its Marketing Consequences • Service and Relationship Quality • Quality Management in Services • Return on Service and Relationships • Managing The Augmented Service Offering • Service Management Principles • Managing Productivity in Service Organizations • Managing Marketing or Market-Oriented Management • Managing Integrated Marketing Communication and Total Communication • Managing Brand Relationships and Image • Customer-Focused Organization: Structure, Resources and Service Processes • Managing Internal Marketing: A Prerequisite for Successful Customer Management • Managing Service Culture: The Internal Service Imperative • Transforming a Manufacturing Firm into a Service Business • Conclusions: Managing Services and Relationships ISBN: 9788126512874

Cron Table of Contents • Early Management Thought. • The Scientific Management Era. • The Social Person Era. • The Modern Era.

` 589

Hoyle Table of Contents • Introduction to Event Marketing. • Event Promotion, Advertising and Public Relations. • Electronic Event Marketing Strategies. • Funding the Event Marketing Program. • Marketing Association Meetings, Conferences, Events and Expositions. • Marketing Corporate Meetings, Products, Services and Events. • Marketing Festivals, Fairs and Other Special Events. • Trends in Event Marketing.

ISBN: 9788126524679 |

Visit us at www.wileyindia.com

` 399 Global Marketing Management, 5ed Kotabe

Table of Contents • Globalization. • Global Economic Environment. • Financial Environment. • Cultural Issues and Buying Behavior.

• Political / Legal Environment. • Global Marketing Research. • Global Segmentation and Positioning. • Global Marketing Strategies. • Global Market Entry Modes. • Global Product Development. • Marketing Products and Services. • Global Pricing. • Communicating with the World Consumer. • Sales Management. • Global Logistics and Distribution. • Export / Import Management. • Planning, Organization and Control of Global Marketing Operations. • Marketing in Emerging Markets. • Global Marketing and the Internet.

ISBN: 9788126534128 |

14

` 599 Event Marketing: How to Successfully Promote Events, Festivals, Conventions and Expositions

` 329

Sales Management: Concepts and Cases, 10ed , ISV

ISBN: 9788126526383 |

Service Management and Marketing: Customer Management in Service Competition, 3ed

` 709

MARKETING Consumer Behaviour and Marketing Communication: An Indian Perspective

International Marketing (with casebook)

Kumar

Table of Contents • Introduction to International Marketing • The International Marketing Environment • International Marketing Strategy Decisions • Managing the International Marketing Mix • International Marketing Strategy: Implementation

Table of Contents • Consumer Behaviour and its Applications • Consumer Behaviour and Market Segmentation • Environment Influence on Consumer Behaviour • Individual Determinants of Consumer Behaviour • Consumer Decision Making • Behavioural Based Safety Management • Consumer Protection Act, 1986 • Retail Consumer and Outlet Selection Behaviour Pattern • Customer Relationship Management (CRM) • Misbehaviour of Customer and Marketing Activities • Consumer Loyalties Repeat Purchase Behaviour • Introduction to Marketing Communications Management • Advertising and Campaign Planning • Integrated Marketing Communication • E-Commerce an Effective Tool of Marketing Communication • Rural Buying ISBN: 9789351191827 |

` 395 Customer Relationship Management: Concepts & Application

Lascu

ISBN: 9788177223705 |

Shopper, Buyer and Consumer Behavior: Theory and Marketing Applications Lindquist Table of Contents • The Consumer in the Marketplace • The Consumer as Decision Maker • Psychological Influences on Consumer Decision Making • Sociological Influences on Consumer Decision Making • Special Topics

Kumar Description Bridging the chasm between theory and practice this unique book Customer Relationship Management Concepts and Application puts the evolving discipline of CRM/Relationship Marketing in a holistic perspective.

The book lucidly covers in detail topics like the concept and context of CRM, types of customers, customer value, and technology of CRM, managing customer relationships, consumer research, CRM strategy, CRM measurement and HR in CRM. The text is interspersed with a profusion of cases and examples from various businesses.

Service verticals covered include banking, retail, telecom, airlines and electronic media.

The book helps students / practitioners and general management to gain insights into valuable customer relationships.

ISBN: 9788177226225 |

` 449 Customer Relationship Management: A Database Approach Kumar

Table of Contents • CRM, Database Marketing and Customer Value • CRM Industry Landscape • Strategic CRM • Implementing the CRM Strategy • Introduction to Customer-Based Marketing Metrics • Customer Value Metrics-Concepts and Practices • Using Databases • Designing Loyalty Programs • Effectiveness of Loyalty Programs • Data Mining • Campaign Management • Applications of Database Marketing in B-to-C and B-to-B Scenarios • Application of the Customer Value Framework to Marketing Decisions • Impact of CRM on Marketing Channels ISBN: 9788126509133 |

` 419

` 399

ISBN: 9788177223835 |

` 329

Marketing Research, 8ed, w/cd McDaniel Table of Contents • The Role of Marketing Research in Management Decision Making. • The Marketing Research Industry and Research Ethics. • Problem Definition, Exploratory Research, and the Research Process. • Secondary Data and Databases. • Qualitative Research. • Traditional Survey Research. • Online Marketing Research. • Primary Data Collection: Observation. • Primary Data Collection: Experimentation and Test Markets. • The Concept of Measurement. • Using Measurement Scales to Build Marketing Effectiveness. • Questionnaire Design. • Basic Sampling Issues. • Sample Size Determination. • Data Processing and Fundamental Data Analysis. • Statistical Testing of Differences and Relationships. • Bivariate Correlation and Regression • Multivariate Data Analysis.. • Communicating the Research Results. • Managing Marketing Research.

ISBN: 9788126529353 |

` 709 Customer Service in Retailing, (Indian Text ed) Mishra

Table of Contents • Introduction to Customer Service • Retail Service Mix • Customer Expectation and Perception from Retailers • Service Quality • Customer Complaints and Customer Service • Managing the Customer Service Function ISBN: 9788177223712 |

` 279

Prices are subject to change without prior notice.

15

MARKETING E-Marketing

International Marketing

Mohapatra

Siddiqui

Table of Contents • Product Design for Online Channel • Future Trend in Digital Marketing • e-Branding as Strategy • Interactive Direct Marketing • Managing Multiple Sales and Marketing Channels • Adding Value to Sales • Mastering Networks of Partners, Media, and Middlemen • Building Customer Care Systems • Buying Outside Services ISBN: 9788126542000 |

` 379

Research Methodology

Table of Contents • Introduction to International Marketing • Theories and Policies of International Trade • International Monetary System and Export Documentation • International Marketing Environment and Marketing Research • International Market Segmentation, Targeting and Positioning • International Product Decisions • International Pricing Decisions • International Distribution Decisions • International Promotion Decisions • Cultural Issues in International Marketing • Developments in International Marketing • Case Studies ISBN: 9788177229752 |

Ramamurthy Table of Contents • Fundamentals of Research • Research Problem • Research Design • Sampling • Measurement and Scaling Techniques • Methods of Data Collection • Data Processing and Analysis • Concept of Hypothesis • Parametric Tests • Non-Parametric Tests • Model Building and Decision-Making • Report Writing • Computer Application in Research Methodology • Additional Questions ISBN: 9788177229714 |

` 449 Research Methods for Business: A Skill Building Approach, 5ed Sekaran

Table of Contents • Scientific Investigation. • The Research Process: The Broad Problem Area and Defining the Problem Statement. • The Research Process: Theoretical Framework and Hypothesis Development. • The Research Process: Elements of Research Design. • Measurement of Variables: Operational Definition. • Measurement: Scaling, Reliability, Validity. • Data Collection Methods. • Experimental Designs. • Sampling. • Quantitative Data Analysis. • Quantitative Data Analysis Part 2: Hypothesis Testing. • Qualitative Data Analysis. • The Research Report.

ISBN: 9788126531318 |

` 519 Cases in Retail Management Srinivasan

Table of Contents • Retail in Detail - Unorganized to Organized • Strategic Realities in Retail • Kanchi Silks • Shreejii …? • Akbarallys - Not in Rally • Dosa in Plaza • Hidesign • Vimal is Back (Reviving its past glory) • Amul’s Ready-to-Eat Pizza • Shoppers Stop Limited • IKEA Connecting Concept • Tiffany & Co. • Dominating Pizzas • Visual Merchandising • Passion for Fashion • The Big Endeavor • Hindustan Oil Xtra Power Fleet Card Program • Garuda Transport • ITC • Case Study on Supply Chain Management • Attraction to Attrition • Mall Dhamaal… • Luxury… Lifestyle or Lavish • Catalogue Retailing - ‘Ar-Goes’ • Crossroad’s Retailing Lessons • Vending Machines, • The LOOT- Great Steal on Big Brands ISBN: 9788177229127 |

16

` 225

Visit us at www.wileyindia.com

` 349 E-Marketing in Digital Age: Text & Cases, 2ed, w/cd Sople

Table of Contents • Role of Internet • Marketing on Internet • Consumer Behavior • Product Decisions • Pricing Decisions • Advertisement and Promotion • Marketing Research • Marketing Strategy • e-Retailing • B2B Networks and E-commerce Hubs • Search Engine Marketing • Mobile Marketing • Blogging: A Marketing Tool • Customer Relationship Management • E-Marketing & Globalization of Business • Legal & IPR Issues in Online Marketing • Social Media Marketing: A New Wave • Cloud Computing: Enhancing Marketing Effectiveness ISBN: 9789351192428 |

` 395 E-Marketing: Text & Cases Sople

Table of Contents • Role of Internet • Marketing on Internet • Consumer Behavior • Product Decisions • Pricing Decisions • Advertisement and Promotion • Marketing Research • Marketing Strategy • E-retailing • B2B Networks and Ecommerce Hubs • Website Design • Mobile Marketing • Blogging: A Marketing Tool • Customer Relationship Management • Globalization of Business • IPR and Legal Issues ISBN: 9788177224320 |

` 375 Customer Relationship Management Zikmund

Table of Contents • The Nature of Customer Relationship Management. • Understanding Customer Differences. • Information Technology and Collecting Customer Data. • The CRM Data Warehouse. • Customer Loyalty. • Customer Retention Strategies. • Winback and Acquisition Strategies. • Sales Force Automation and Automated Customer Service Centers. • The Basics of Data Mining, Online Analytical Processing and Information Presentation. • Measuring Customer Satisfaction and Loyalty. • Issues for Implementing CRM Systems.

ISBN: 9788126528059 |

` 439

MARKETING / OPERATIONS MANAGEMENT EXCLUSIVE TITLES

International Marketing Research, 2ed

International Marketing Research, 2ed Craig

Table of Contents • Marketing Research in a Global Environment • Designing International Marketing Research • Secondary Data Sources • Uses of Secondary Data • Craig Structuring Primary Data Collection • Establishing the Comparability of Multicountry Data • Non survey Data Collection Techniques • Survey Instrument Design • Sampling and Data Collection • Multicountry Scales • Analysis of Multicountry Data. • Assessing Differences in the Structure of Variables • The International Marketing Information System • Challenges Facing International ISBN: 9971513862 |

Customer Values • Export Documentation, Getting Paid, Organizing Insurance and Finding Finance • Globalization, the Internet and the Marketer • International Growth through Franchising ISBN: 9812532358 |

$ 5.50

(Exclusively distributed by CBS Publishers & Distributors)

Forthcoming Titles Marketing Research, 11ed, ISV

Aaker

Marketing Research

Sathapriya

OPERATIONS MANAGEMENT Project Management Core Textbook, 2 Indian ed Gopalan NEW

$6.50

nd

(Exclusively distributed by CBS Publishers & Distributors)

Marketing Management, 7ed Dalrymple

Marketing Management, 7ed

Table of Contents • The Role of Marketing in Organizations and Society • Marketing Strategy • Customer Analysis • Market Segmentation and Product Differentiation Dalrymple • Competitive Analysis and Product Positioning • Product Development and Testing • Brand Management • Services Marketing • Pricing • Selecting Distribution Channels • Personal Selling and Sales Force Management • Direct Marketing • Designing Advertising Programs • Sales Promotion and Public Relations • International Marketing • Marketing Planning.

ISBN: 9814126217 |

$7.50

(Exclusively distributed by CBS Publishers & Distributors)

Essentials of Marketing Research, 2ed Kumar

Essentials of Marketing Research, 2ed Kumar Table of Contents • The Nature and Scope of Marketing Research • Data Collection • Data Analysis • Applications ISBN: 9812531823 |

$7.50

(Exclusively distributed by CBS Publishers & Distributors)

International Marketing: International Consuming Globally, Thinking Marketing: Globally Consuming McAuley Globally, Thinking Table of Contents Globally • Trading Places: An Overview of the World Economy McAuley

Table of Contents • The World of Project Management • The Manager, the Organization and the Team 56 • Planning the Project • Budgeting the Project • Scheduling the Project • Allocating Resources to the Project • Monitoring and Controlling the Project • Evaluating and Terminating the Project ISBN: 9788126550807 |

` 709

Excel Models for Business and Operations Management, 2ed Barlow Table of Contents • A systems view of business • Model-building tools • Financial models • Investment Analysis Models • Worksheet applications in cost accounting • Marketing models • Purchase order processing • Statistical applications in quality control • Inventory control models • Models for production operations • Project management ISBN: 9788126509515 |

` 519 Game Theory: An Introduction Barron

Table of Contents • Matrix 2 person games. • Solution Methods for Matrix Games. • Two Person Nonzero Sum Games. • N Person Nonzero Sum Games with a Continuum of Strategies. • Cooperative games. • Evolutionary Stable Strategies and Population games.

ISBN: 9788126523191 |

` 539

• Get a Good Guide-Book: The Influence of Culture in International Marketing • The Process of Internationalization • Smes: Key Players in a Global Economy • Understanding Customer Values • Creating and Communicating Customer Values • Delivering

Prices are subject to change without prior notice.

17

OPERATIONS MANAGEMENT Applied Business Statistics, 7ed

International Logistics

Black

David

Table of Contents • What Is Statistics • Visualizing the Data • Describing Data Through Statistics • Discrete Probability Distributions • Continuous Probability Distributions • Distributions of the Sample Mean and Sample Proportion and Sampling Techniques • Estimating Parameters for Single Populations • Testing Hypotheses about Single Population Parameters • Analyzing the Differences in Two Populations • Analysis of Variance • Introduction to Regression Analysis and Correlation • Basic Multiple Regression Analysis • Advanced Multiple Regression Analysis • Forecasting • Chi-Square Analysis • Analyzing Data Using Nonparametric Statistics • Quality • Decision Analysis C19-2 ISBN: 9788126537075 |

Table of Contents • Methods of Entry into Foreign Markets • International Contract • Terms of trade or Incoterms • Terms of Payment • Currency of Payment (Managing Transaction Risks) • International Commercial Documents • International Insurance • International Ocean Transportation • International Air Transportation • International Land and Multi-Modal Transportation • Packaging for Export • Customs Clearance • International Logistics Infrastructure

Beginning R: The Statistical Programming Language

` 749 Modern Production / Operations Management, 8ed Buffa

Table of Contents • Classification and Importance of Operations Management • Operations Planning and Control • Design of Operational Systems • Operations Strategy and the Firm • Synthesis and Conclusions ISBN: 9788126513727 |

` 639

Gardener Table of Contents • Introducing R: What It Is and How to Get It • Starting Out: Becoming Familiar with R • Starting Out: Working with Objects • Data: Descriptive Statistics and Tabulation • Data: Distribution • Simple Hypothesis Testing • Introduction to Graphical Analysis • Formula Notation and Complex Statistic s • Manipulating Data and Extracting Components • Regression (Linear Modeling) • More about Graphs ISBN: 9788126541201

Burke

ISBN: 9788126521647 |

` 499 Dale

Table of Contents • The Development, Introduction and Sustaining of Total Quality Management (TQM) • The Business Context of TQM • Quality Management Systems, Tools and Techniques ISBN: 9788126522460 |

18

Visit us at www.wileyindia.com

` 499

` 649

Hayes Table of Contents • Operations Management Confronts a New Millennium.

• Operations Strategy: Origins and New Directions. • Capacity Strategy. • Determining Organizational Boundaries: Vertical Integration and Outsourcing. • Designing and Managing Operating Networks. • Information Technology and Operations. • Creating an Edge through New Process Development. • Creating an Edge through Superior Project Management. • Evaluating and Justifying Capital Investments. • Sharpening the Edge: Driving Operations Improvement. • Guiding the Pursuit of an Operations Edge.

ISBN: 9788126531158 |

Managing Quality, 5ed

|

Operations, Strategy and Technology: Pursuing the Competitive Edge

Project Management: Planning and Control Techniques, 4ed Table of Contents • Introduction to Project Management. • History of Project Management. • Project Life-Cycle. • Feasibility Study. • Project Selection. • Project Estimating. • Planning and Control Cycle. • Scope Management. • Work Breakdown Structure (WBS). • Critical Path Method (CPM). • Schedule Bar chart. • Procurement Schedule. • Resource Planning. • Project Accounts. • Project Control. • Earned Value. • Quality Management. • Project Risk Management, • Project Communications. • Project Organization Structures. • Project Teams. • Project Leadership. • Project Management Computing.

` 399

ISBN: 9788177224306 |

` 629

OPERATIONS MANAGEMENT Production and Operations Management

Project Management, w/cd

Jain

Marwah

Table of Contents • Overview of Production and Operations Management • Operations Strategy • Forecasting • Product Analysis • Capacity Management • Quality Management: Strategic Issues • Facility Location and Layout • Productivity • Aggregate Planning • Material Requirement Planning • Materials Management • Inventory Management • Production Planning and Control • Production Scheduling • Quality Control • Maintenance Management • Just-in-Time System • Change Management ISBN: 9789350045091 |

` 449

Table of Contents • Introduction to Project Management • Role of a Project Manager • Planning of a Project • Market Analysis in Project Management • Capital Budgeting Techniques in Project Selection • Social Cost Benefit Analysis • Financing of a Project • Financing of Infrastructure Projects • Project Scheduling • Resource Scheduling • Monitoring and Controlling a Project • Project Evaluation and Auditing • Project Termination • Computer Applications in Project Management • Case Studies

Project Management: A Systems Approach to Planning, Scheduling and Controlling, 10ed Kerzner Table of Contents • Overview • Project management growth: concepts and definitions • Organizational structures • Organizing and staffing the project office and team • Management functions • Management of your time and stress • Conflicts • Special topics • The variables for success • Working with executives • Planning • Network scheduling techniques • Project graphics • Pricing and estimating • Cost control • Trade-off analysis in a project environment • Risk management • Learning curves • Contract management • Quality management • Modern developments project management • The business of scope changes • The project office • Managing crisis projects • The rise, fall, and resurrection of iridium: a project management perspective ISBN: 9788126538874 |

` 649 Information Technology Project Management, 4ed, ISV Marchewka

Table of Contents • An Overview of IT Project Management • The Business Case • The Project Charter • The Project Team • The Scope Management Team • The Work Breakdown Structure (WBS) • The Project Schedule and Budget • The Risk Management Plan • The Project Communication Plan • The IT Project Quality Plan • Managing Change, Resistance, and Conflict • Managing Project Procurement and Outsourcing • Project Leadership and Ethics • The Implementation Plan and Project Closure • Appendix: An Introduction To Function Point Analysis ISBN: 9788126543946 |

539

Also useful for Management Information Systems

` 449

ISBN: 9788177229721 |

Project Management: A Managerial Approach, 8ed Meredith Table of Contents • Projects in Contemporary Organizations • Strategic Management and Project Selection • The Project Manager • Managing Conflict and the Art of Negotiation • The Project in the Organizational Structure • Project Activity and Risk Planning • Budgeting: Estimating Costs and Risks • Scheduling • Resource Allocation • Monitoring and Information Systems • Project Control • Project Auditing • Project Termination

` 709

ISBN: 9788126537082 |

Operations Management, 5ed, ISV Meredith Table of Contents • Competitive Operations for the Global Arena • Designing the Transformation System • Monitoring and Controlling the Transformation System • Six Sigma for Improving the Transformation System • Lean Operations Improve Transformation System Value • Project Management and the Transformation System • Managing Supply Chain Logistics and Inventories • Capacity Management through Location and Scheduling ISBN : 9788126542543 |

` 599

Fundamentals of Quality Control and Improvement, 3ed Mitra Table of Contents • Philosophy and Fundamentals • Statistical Foundations and Methods of Quality Improvement • Statistical Process Control • Acceptance Sampling • Product and Process Design ISBN: 9788126544097 |

` 649

Prices are subject to change without prior notice.

19

OPERATIONS MANAGEMENT Supply Chain Management (Theories & Practices)

Total Quality Management

Mohanty

Table of Contents • Unit-1. Introduction to Quality Management • Unit-2.

Principles and Philosophies of Quality Management • Unit-3. Statistical Process Control and Process Capability • Unit-4. Tools and Techniques for Quality Management • Unit-5. Quality Systems Organizing and Implementation

Table of Contents • Holistic and Systematic Treatment for Various Themes • Review of State-of-Art • Empirical Evidences at Every Stage • Extensive Breadth of Coverage • Modularity of Topics • Cases and Examples from Industry • Tools and Techniques • Focused Objectives for Learning ISBN: 9788177221916 |

Rajaram

ISBN: 9788177226232 |

` 329

Operations Research : Principles and Practice, 2ed

Supply Chain Management (Indian Case Studies)

Ravindran

Mohanty Description Indian Cases in Supply Chain Management Theories and Practices brings forth a blend of industrial and academic experience to cover theoretical as well as practical aspects of the subject.

ISBN: 9788177225808 |

` 159

Table of Contents • The Nature of Operations Research • Linear Programming • Network Analysis • Advanced Topics in Linear Programming • Decision Analysis • Random Processes • Queuing Models • Inventory Models • Simulation • Dynamic Programming • Nonlinear Programming ISBN: 9788126512560 |

Statistical Quality Control, 6ed

ISBN: 9788126525065 |

` 639

Management Science: The Art of Modeling with Spreadsheets, Excel 2007 update, 2ed

Russell Table of Contents Part One: Operations Management. • Introduction to Operations Management. • Quality Management. • Statistical Process Control. • Product Design. • Service Design. • Processes and Technology. • Capacity and Facilities. • Human Resources. • Project Management.

Part Two: Supply Chain Management. • Supply Chain Management Strategy and Design. • Global Supply Chain Procurement and Distribution. • Forecasting. • Inventory Management. • Sales and Operations Planning. • Resource Planning. • Lean Systems. • Scheduling.

ISBN: 9788126537044 |

Powell Table of Contents • Modeling in a Problem-Solving Framework. • Basic Excel Skills. • Advanced Excel Skills. • Spreadsheet Engineering. • Analysis using Spreadsheets. • Data Analysis for Modeling. • Regression Analysis. • Short-Term Forecasting. • Nonlinear Optimization. • Linear Programming. • Network Models. • Integer Programming. • Decision Analysis. • Monte Carlo Simulation. • Optimization in Simulation.

ISBN: 9788126526918 |

` 799

Also useful for Management

Visit us at www.wileyindia.com

` 739 Supply Chain Management: A Global Perspective Sanders

Table of Contents • Supply Chain Strategy. • Network & System Design. • Marketing. • Operations Management. • Sourcing. • Logistics. • Forecasting & Demand Planning. • Inventory Management. • Lean Systems & Six-Sigma Quality. • Supply Chain Relationship Management. • Global Supply Chain Management. • Sustainable Supply Chain Management.

ISBN: 9788126536351 |

20

` 589

Operations Management, 7ed

Montgomery Table of Contents • Introduction • Statistical Methods useful in Quality Control and Improvement • Basic Methods of Statistical Process Control and Capability Analysis • Other Statistical Process-Monitoring and Control Techniques • Process Design and Improvement with Designed Experiments • Acceptance Sampling

` 399

` 599

OPERATIONS MANAGEMENT / ORGANIZATIONAL BEHAVIOUR Total Quality Management Suri Table of Contents • TQM - A Roadmap to Excellence • Quality Gurus • Cost of Quality • Quality Leadership • TQM Implementation • Creating Quality Culture • Customer Focus & Customer Satisfaction • TQM & Quality Improvement • Quality Control and Problem Solving: Tools & Techniques • Business Process Re-engineering (BPR) • Six Sigma (6 ó) • Quality Function Deployment (QFD) • Value Engineering and Value Analysis • Total Productive Maintenance • Quality Management Systems • Quality System Audit • Environment Management System and Total Quality Control • Human Resource Development & Quality Circles • Quality Awards • TQM Case Studies in Indian Industries ISBN: 9789350043172 |

` 375

Also useful for Operations Management

Software Engineering Project Management, 2ed Thayer Table of Contents • Introduction to Management • Software Engineering Process • Software Engineering Project Management • Planning a Software Engineering Project • Software Cost, Schedule, and Size • Organizing a Software Engineering Project • Staffing a Software Engineering Project • Directing a Software Engineering Project • Controlling a Software Engineering Project • Software Metrics and Visibility of Progress • Epilogue: The Silver Bullets ISBN: 9788126508358 |

` 729

EXCLUSIVE TITLES Applied Data Mining: Statistical Methods for Business & Industry Giudici

ISBN: 9812531785 |

Applied Data Mining: Statistical Methods for Business & Industry Giudici Table of Contents • Part I: Methodology. • Organization of the data. • Exploratory data analysis. • Computational data mining. • Statistical data mining. • Evaluation of data mining methods. • Part II: Business Cases. • Market basket analysis. • Web clickstream analysis. • Profiling website visitors. • Customer relationship management. • Credit scoring. • Forecasting television audience.

$ 5.50

Development: A Team Approach • Models and Forecasting • Process Selection: Volume Drives Costs and Profits • Capacity Decisions • Facility Location in a Global Environment • Facility Layout. Planning and Managing Operations: • Aggregate Planning • Planning for Material and Resource Requirements. • Inventory Management • Just-In-Time and Theory of Constraints • Scheduling • Project Management. Additional Chapters online: • Time-Based Competition • Redesigning Business Proc esses • Quality Control • Supply Management • Job Design and Work Management.

ISBN: 9812531637 |

$ 6.90

(Exclusively distributed by CBS Publishers & Distributors)

Forthcoming Titles Statistical Quality Control: A Modern Introduction, 7ed, ISV

Montgomery

Operations Management: Creating Value Along the Supply Chain, 8ed, ISV Russell

ORGANIZATIONAL BEHAVIOUR Organizational Behaviour: Design, Structure and Culture, 2ed, w/cd Gupta Table of Contents • · Individual Behavior: Emotion, Perception and Personality • Defining Communities of Practice and Organizational Environment • Implementing Strategy • Organizational Culture • Organizational Learning • What is Organization Development? • Organizational Innovations • Leadership Development • Virtual Organizations: Outsourcing & Sustainability • New Organizational Structure: Dimensions and Applications • Globalization and Workforce Diversity • Training and Organizational Development • New Paradigms in Organization Development • Stress Management and Organizational Development • Ignorance Management • Organizational DNA ISBN: 9789351192459 |

` 449 Organizational Behavior: A Strategic Approach, 2ed Hitt

Table of Contents • The Strategic Lens • Individual Processes • Groups, Teams and Social Processes • The Organizational Context ISBN: 9788126523948 |

` 649

(Exclusively distributed by CBS Publishers & Distributors)

Operations Management: Concepts, Methods & Strategies Vonderembse

Operations Management: Concepts, Methods & Strategies Vonderembse Table of Contents Introduction to Operations Management in a Global Environment. Building Capabilities to Compete Globally: • Gaining Competitive Advantage Through Operations.

• Enhancing Productivity: A Key to Success • Quality Management • Enterprise Integration and Supply Chain Management: A Strategic Perspective. Designing the System to Produce Services and Goods: • Product

Organizational Behavior Joshi Table of Contents • Evolution of Organizational Behavior • Foundations of Individual Behavior • Motivation • Leadership • Group and Team in an Organization • Conflict and Negotiation • Organizational Culture and its Management • Organizational Change and Stress Management • Strategic Organizational Behavior • Organizational Diversity • Organizational Behavior in a Global

Prices are subject to change without prior notice.

21

ORGANIZATIONAL BEHAVIOUR / STRATEGIC MANAGEMENT Perspective • Organizational Decision Making and Planning • Organizational Structure • Organization Development • Role of Research in Organizational Behavior ISBN: 9788177227987 |

` 349 Organizational Behaviour, w/cd Raju

Table of Contents • Organizational Behaviour - An Overview • Individual Dimensions of Organizational Behaviour • Attitude and Behaviour • Personality and Values • Perception • Learning • Emotional Intelligence • Leadership and Leadership Styles • Motivation • Groups and Teams • Organizational Culture, Climate, Commitment, Development and Effectiveness • Power, Politics and Impression Management • Conflicts Management and Negotiation • Change and Change Management • Communication and Knowledge Management • Stress and Stress Management ISBN: 9789351191810 |

Management & Organizational Behavior Essentials

Management & Organizational Behavior Essentials

Schermerhorn ISBN: 9812531459 |

Schermerhorn Table of Contents • Introducing Organizational Behavior • Individual Differences, Values and Diversity • Emotions, Attitudes and Job Satisfaction • Perception, Attribution and Learning • Motivation Theories • Motivation and Performance • Teams in Organizations • Teamwork and Team Performance • Decision Making and Creativity • Conflict and Negotiation • Communication and Collaboration • Power and Politics • Leadership Essentials • Leadership Challenges and Organizational Change • Organizational Culture and Innovation • Organizational Goals and Structures • Strategy, Technology and Organizational Design • Skills Workbook W-1 • Glossary G-1 • Self-Test Answers ST-1 • Notes N-1 • Photo Credits PC-1 • Organization Index OI-1 • Name Index NI-1 • Subject Index SI-1

` 579 Organizational Behavior Sultan

Table of Contents • Evolution of Organizational Behavior • Foundations of Individual Behavior • Motivation • Leadership • Group and Team in an Organization • Conflict and Negotiation • Organizational Culture and its Management • Organizational Change and Stress Management ISBN: 9788177228526 |

` 299

$ 5.00

(Exclusively distributed by CBS Publishers & Distributors)

Schermerhorn

STRATEGIC MANAGEMENT Strategic Market Management: Global Perspectives Aaker NEW

` 395 Organizational Behavior, 12ed, ISV

ISBN: 9788126541270 |

EXCLUSIVE TITLES

Table of Contents • Strategic Market Management: An Introduction and Overview • External and Customer Analysis • Competitor Analysis • Market/Submarket Analysis • Environmental Analysis and Strategic Uncertainty • Internal Analysis • Creating Advantage, Synergy, and Commitment versus Opportunism versus Adaptability • Building and Managing Brand Equity • Energizing the Business • Leveraging the Business • Creating New Businesses • Global Strategies • Setting Priorities for Businesses and Brands -- the Exit, Milk, and Consolidate Options • From Silos to Synergy -- Harnessing the Organization

` 499

ISBN: 9788126548927 | Also useful for Marketing

International Strategy: Context, Concepts and Implications Collis NEW Table of Contents • The Context Facing Multinational Firms • Conceptual Framework: What is Different about International Strategy? • Managerial Implications ISBN: 9788126552429 |

` 549

Contemporary Strategy Analysis, 7ed Grant Table of Contents • The Concept of Strategy. • Goals, Values and Performance. • Industry Analysis: The Fundamentals. • Further Topics in Industry and Competitive Analysis. • Analyzing Resources and Capabilities. • Developing Resources and Capabilities. • Organization Structure and Management Systems: The Fundamentals of Strategy Implementation. • The Nature and Sources of Competitive Advantage. • Cost Advantage. • Differentiation Advantage. • Industry

22

Visit us at www.wileyindia.com

STRATEGIC MANAGEMENT Evolution and Strategic Change. • Technology-based Industries and the Management of Innovation. • Competitive Advantage in Mature Industries. • Vertical Integration and the Scope of the Firm. • Global Strategies and the Multinational Corporation. • Diversification Strategy. • Implementing Corporate Strategy: Management of the Multi business Firm. • Current Trends in Strategic Management.

ISBN: 9788126542529 |

` 579 Contemporary Strategic Management, 6ed Grant

Table of Contents • Introduction. • The Tools of Strategy Analysis. • The Analysis of Competitive Advantage. • Business Strategies in Different Industry Contexts. • Corporate Strategy.

ISBN: 9788126519644 |

` 529

Strategic Management and Business Policy, w/cd Singh Table of Contents • Introduction to Strategic Management and Business Policy (SMBP) • Corporate Governance and Strategic Management • Strategic Intent of an Organization • External Environment and Industry Analysis • Internal Environment and Organizational Analysis • Formulating Corporate Level Strategies • Situation Analysis and Formulation of Business Level Strategies • Functional Strategies and Strategic Choice • Strategy Implementation • Structural and Behavioral Implementation of Strategy • Functional and Operational Implementation • Evaluation and Control of Strategy • Strategic Management in Family and Micro Business • Strategic Management and Business Policy in Public and Non-Profit Organizations • Strategic Planning and Change Management • Social Responsibility and Business Ethics in Strategic Management • Globalization and Strategic Management ISBN: 9789350044995 |

Contemporary Strategic Management Case Studies, 6ed Grant Table of Contents • Madonna. • Laura Ashley Holdings plc: The Battle for Survival. • The US Airline Industry in 2007. • Ford and the World Automobile Industry in 2007. • WalMart Stores Inc., 2007. • Manchester United: The Glazer Takeover. • Eastman Kodak: Meeting the Digital Challenge. • Organizational Restructuring within the Royal Dutch Shell Group. • Harley-Davidson, Inc., January 2007. • Raisio Group and the Benecol Launch.

• Rivalry in Video Games. • EniSp A: Building an International Energy Major. • Birds Eye and the UK Frozen Food Industry. • Outback Steakhouse: Going International. • Euro Disney: From Dream to Nightmare. • Richard Branson and the Virgin Group of Companies in 2007. • Jack Welch and the General Electric Management System. • Jeff Immelt at General Electric, 2001--2006. • AES Corporation: Rewriting the Rules of Management ISBN: 9788126519637 |

` 419 Strategic Management

Strategic Retail Management Srinivasan Table of Contents • Module I. Retail Conceptual Framework • Module II. Retail - Applied Framework • Module III. Retailing The Future ISBN: 9788177226706 |

ISBN: 9788126515684 |

` 469

` 349

Also useful for Operations Management

Managing Innovation: Integrating Technological, Market and Organizational Change, 4ed Tidd Table of Contents • Managing Innovation • Context • Search • Select • Implement • Capture ISBN: 9788126534050 |

Saloner Table of Contents • Business Strategy • Competitive Advantage • Internal Context: Organization Design • Organization and Competitive Advantage • External Context: Industry Analysis • The Spectrum of Competition and Niche Markets • Competition in Concentrated Markets • Entry and the Advantage of Incumbency • Creating and Capturing Value in the Value Chain • Strategic Management in a Changing Environment • Strategy in Markets with Demand-Side Increasing Returns • Globalization and Strategy • Corporate Strategy: Managing for Value in a Multi business Company • The Strategy Process

` 429

` 689

Strategic Management Trehan Table of Contents • Introduction to Strategic Management • Strategic Intents of a Business • Environmental and Organizational Appraisal • Corporate-Level and Business- Level Strategies • Strategic Choice and Analysis • Strategy Implementation • Strategic Evaluation and Control • New Trends in Strategic Management

ISBN: 9788177228229 |

` 299

Prices are subject to change without prior notice.

23

STRATEGIC MANAGEMENT / FINANCE EXCLUSIVE TITLES

Strategic Management of e-Business, 2ed Chen

Strategic Management of e-Business, 2ed Chen Table of Contents • Introduction to E-Business • The Basics of E-Business Technology • The Markets for Electronic Commerce E-Marketing • The Economics of E-Business • Analysing the Industry Impacts of E-business • Developing an E-Business Strategy • Implementing an E-Business Strategy • Public Policy Issues • Future Trends ISBN: 9812531890 |

$5.50

Getting Started in Commodities NEW Fontanills Table of Contents • What is a Commodity? • How the Commodity Markets Work. • Commodity Trading in the Stock Market. • Commodity Trading in the Index Markets. • Fundamental Analysis of the Commodity Markets. • Technical Analysis of the Commodity Markets. • Elliott Wave Trading for Commodities. • Options Trading in the Commodity Markets. • Money Management: Staying in the Game. • Psychology 101: Winning the Mind Game. • Trading Commodity-Related Growth Stocks. • Seasonal Commodity Patterns. • Brokers and the Online Revolution. • Putting It All Together.

ISBN: 9788126551743 |

` 749

(Exclusively distributed by CBS Publishers & Distributors)

Direct Taxation A.Y. 2015-16, 3ed Goyal NEW

Global Strategy & the Organization Gupta

Global Strategy & the Organization Gupta

Table of Contents • The Challenge of Globalization • Developing a Global Expansion Strategy • Analysis of Wal-Mart’s Global Expansion • Building Global Competitive Advantage • Cultivating a Global Mindset • Leveraging Knowledge Across the Global Network • Creating and Managing Global Business Teams • Transforming the Global Game • Globalization in the Digital Age ISBN: 9812531238 |

$ 2.90

(Exclusively distributed by CBS Publishers & Distributors)

Table of Contents • Residential Status • Agricultural Income and Exempted Income • Income from Salary • Income from House Property • Profits and Gains of Business or Profession • Capital Gains • Income from Other Sources • Clubbing of Income • Set off, or Carry forward and Set off of Losses • Deductions under Chapter VIA and Relief • Tax Deducted and Collected at Source • Returns of Income and PAN • Advance Tax and Interest • Taxation of Individuals, HUF and Firms • Introduction to Wealth Tax • Tax Planning ISBN: 9789351197003 |

Forthcoming Titles

Professional Financial Computing Using Excel and VBA Lai NEW

Contemporary Strategy Analysis Text Only, 8ed

Grant

Strategic Management of Information Systems, 5ed, ISV

Pearlson

Strategic Management & Business Policy

Pithadia

FINANCE Risk Management in Banking, 3ed Bessis NEW Table of Contents • The Financial Crisis. • Business Lines, Risks and Risk Management. • Financial Products. • Valuation. • Risk Modeling. • Regulations. • Asset Liability Management (ALM). • Funds Transfer Pricing Systems. • Dependencies and Portfolio Risk. • Market Risk. • Credit Risk: Standalone. • Credit Portfolio Risk. • Capital Allocation.

• Risk-adjusted Performance. • Credit Portfolio Management. • Conclusion and Financial Reforms.

ISBN: 9788126551835 |

24

` 999

Visit us at www.wileyindia.com

` 499

Table of Contents • Financial Engineering and Computing • The GARCH (1, 1) Model • Finite Difference Methods • Portfolio MeanVariance Optimization • Newton--Raphson Method • Yield Curve Construction Using Cubic Spline • Binomial Option Pricing Model • The Black--Derman--Toy Model • Monte Carlo Option Pricing • Portfolio Value-at-Risk • The Hull--White Mode • Credit Metrics Model • KMV-Merton Model ISBN: 9788126550999 |

` 1199 Equity Asset Valuation, 2ed Pinto NEW

Table of Contents • Equity Valuation: Applications and Processes • Return Concepts • Discounted Dividend Valuations • Free Cash Flow Valuation • Residual Income Valuation • MarketBased Valuation: Price and Enterprise Value Multiples • Private Company Valuation ISBN: 9788126551804 |

` 1099

FINANCE Financial Engineering, Risk Management & Financial Institutions, w/cd NEW Rao

of Retail Banking Products • Marketing for Corporate Clients • Bank Marketing in Rural Areas • Customer Service in Banks • Financial Services Marketing Organizations • Customer Relationship Management ISBN: 9789351191001 |

Table of Contents • Financial Engineering & Risk Management • Financial Institutions ISBN: 9789351194293 |

` 499

Corporate Fraud Handbook: Prevention and Detection, 4ed NEW Wells Table of Contents • Introduction to Asset Misappropriations • Skimming • Cash Larceny • Check Tampering • Register Disbursement Schemes • Billing Schemes • Payroll and Expense Reimbursement Schemes • Inventory and Other Assets • Bribery • Conflicts of Interest • Accounting Principles and Fraud • Financial Statement Fraud Schemes ISBN: 9788126550456 |

` 1199 Market Models: A Guide to Financial Data Analysis Alexander

Table of Contents • Volatility and Correlation Analysis. • Modelling the Market Risk of Portfolios. • Statistical Models for Financial Markets.

ISBN: 9788126523702 |

` 599

Valuation for Mergers, Buyouts and Restructuring, 2ed, w/cd Arzac Table of Contents • Part One: The Tools of Valuation. • Part Two: Mergers, Acquisitions and Buyouts. • Part Three: Recapitalizations and Restructuring.

ISBN: 9788126524129 |

` 599

Marketing of Financial Services Bapat Table of Contents • Introduction to Financial Services Marketing • The Marketing Environment • Strategic Marketing Planning • Consumer and Organizational Behavior • Marketing Research • Market Segmentation • Marketing Strategy for Financial Services • Product Management and New Product Development • Pricing • Distribution Channels • Advertising • Sales Function in Financial Services • Building, Maintaining and Sustaining the Financial Services Brand • Marketing at Branches • Marketing

` 399 Security Analysis and Portfolio Management Bhatt

Table of Contents • Risk Management • Fundamental Analysis • Investment Risk and Return • Capital Asset Pricing Model • Modern Portfolio Theory • Technical Theory • Valuation of Shares and Business • Efficient Market Hypothesis • Bond Markets and Valuation • Derivatives and Option Theory • Mutual Funds • Commodity Market • Value at Risk • Portfolio Management • Portfolio Performance Measurement • Behavioral Finance • Case Studies ISBN: 9788177224870 |

` 349

Also useful for Operations Management

Applied Corporate Finance, 3ed Damodaran Table of Contents • The Foundations. • The Objective in Decision Making.

• The Basics of Risk. • Risk Measurement and Hurdle Rates in Practice. • Measuring Return on Investments.

• Project Interactions, Side Costs and Side Benefits. • Capital Structure: Overview of the Financing Decision. • Capital Structure: The Optimal Financial Mix. • Capital Structure: The Financing Details. • Dividend Policy. • Analyzing Cash Returned To Stockholders. • Valuation: Principles and Practice.

ISBN: 9788126537884 |

` 699 Corporate Finance Theory and Practice, 2ed Damodaran

Table of Contents • Introduction to Corporate Finance • The Objective in Corporate Finance • The Time Value of Money • Understanding Financial Statements • Value and Price: An Introduction • The Basics of Risk • Estimating Hurdle Rates for Firms • Estimating Hurdle Rates for Projects • Estimating Earnings and Cash Flows on Projects • Investment Decision Rules • Investment Analysis with Inflation and Exchange Rate Risk • Project Interactions, Side Benefits and Side Costs • Investments in Noncash Working Capital • Investments in Cash and Marketable Securities • Investment Returns and Corporate Strategy • An Overview of Financing Choices • The Financing Process • The Financing Mix: Tradeoffs on Theory • The Optimal Financing Mix • The Financing Mix and Choices • Dividend Policy • Analyzing Cash Returned to Stockholders • Beyond Cash Dividends: Buybacks, Spinoffs and Divestitures • Valuation: Principles and Practice • Value Enhancement: Tools and Techniques • Acquisitions and Takeovers • Option Applications in Corporate Finance • Back to First Principles • Solutions to Odd-Numbered Questions and Problems ISBN: 9788126511150 |

` 699

Prices are subject to change without prior notice.

25

FINANCE Damodaran on Valuation, 2ed

International Finance: A Casebook

Damodaran Table of Contents • Introduction to Valuation • Estimating Discount Rates • Measuring Cash Flows • Forecasting Cash Flows • Equity Discounted Cash Flow Models • Firm Valuation Models • Relative Valuation: First Principles • Equity Multiples • Value Multiples • Cash, Cross Holdings and Other Assets • Employee Equity Options and Compensation • The Value of Intangibles • The Value of Control • The Value of Liquidity • The Value of Synergy • The Value of Transparency • The Cost of Distress • Closing Thoughts ISBN: 9788126518852 |

Damodaran Table of Contents • Introduction to Valuation • Approaches to Valuation • Understanding Financial Statements • The Basics of Risk • Option Pricing Theory and Models • Market Efficiency--Definition, Tests and Evidence • Riskless Rates and Risk Premiums • Estimating Risk Parameters and Costs of Financing • Measuring Earnings • From Earnings to Cash Flows • Estimating Growth • Closure in Valuation: Estimating Terminal Value • Dividend Discount Models • Free Cash Flow to Equity Discount Models • Firm Valuation: Cost of Capital and Adjusted Present Value Approaches • Estimating Equity Value per Share • Fundamental Principles of Relative Valuation • Earnings Multiples • Book Value Multiples • Revenue Multiples and Sector-Specific Multiples • Valuing Financial Service Firms • Valuing Firms with Negative or Abnormal Earnings • Valuing Young or StartUp Firms • Valuing Private Firms • Acquisitions and Takeovers • Valuing Real Estate • Valuing Other Assets • The Option to Delay and Valuation Implications • The Options to Expand and to Abandon: Valuation Implications • Valuing Equity in Distressed Firms • Value Enhancement: A Discounted Cash Flow Valuation Framework • Value Enhancement: Economic Value Added, Cash Flow Return on Investment and Other Tools • Probabilistic Approaches in Valuation: Scenario Analysis, Decision Trees and Simulations • Overview and Conclusion

` 739 The Little Book of Valuation: How to Value A Company, Pick a Stock and Profit Damodaran

Table of Contents Hit the Ground Running Valuation Basics. Value More than a Number! • Power Tools of the Trade. • Yes, Virginia, Every Asset has an Intrinsic Value. • It’s all relative! From Cradle to Grave --Life Cycle and Valuation. • Promise Aplenty. • Growing Pains. • Valuation Viagra. • Doomsday. Breaking the Mold --Special Situations in Valuation. • Bank on It. • Roller-Coaster Investing. • Invisible Value. • Conclusion Rules for the Road.

ISBN: 9788126536481 |

26

ISBN: 9788126510832 |

` 350

Visit us at www.wileyindia.com

` 599

Mergers and Acquisitions, w/cd

` 699 Investment Valuation: Tools and Techniques for Determining the Value of any Asset, University ed, 3ed

ISBN: 9788126536009 |

Desai Table of Contents • Exchange Rates, Markets and Firms • Cross-Border Financing • Multinational Finance • Institutions and Finance

Desai Table of Contents • Corporate Restructuring • Mergers and Acquisitions • Theories of Mergers • Takeover and Defense Tactics • Accounting for Mergers and Acquisitions • Laws for Mergers and Acquisitions • Regulatory Framework of Takeovers in India • Clauses of Listing Agreements of NSE and BSE • Securities and Exchange Board of India Guidelines (Delisting of Securities) • Valuation of Target Companies • Divestitures and Equity Carve-outs • Financial Restructuring (Share Buyback) • Strategic Alliances • Joint Ventures • Employee Stock Ownership Plan (ESOP) • Leveraged Buyouts • Cross-border Mergers & Acquisitions • Financing Mergers & Acquisitions • Due Diligence for Mergers & Acquisitions • Case Studies ISBN: 9789350043165 |

` 449 Financial Management Dhagat

Table of Contents • Financial Management - an Overview • Long-Term Financing • Short-Term Financing • Concepts of Organizational Health and Financial Analysis • Cash Flow and Funds Flow Statements • Leverages • Financial Business Decisions • Budget: Concept and Types • Capital Structure Management • Concept of Time Value of Money • Working Capital Management • Dividend Policy • Receivables and Inventory Management • Corporate Restructuring and Mergers • Risk and Return Analysis • Management of Cash and Marketable Securities • Case Studies ISBN: 9789350040225 |

` 399 Modern Portfolio Theory and Investment Analysis, 8ed Elton

Table of Contents • Financial Markets. • Financial Securities. • The Characteristics of the Opportunity set under Risk. • Delineating Efficient Portfolios. • Techniques for Calculating the Efficient Frontier. • The Correlation Structure of Security Returns: The Single-Index Model.

• The Correlation Structure of Security Returns: MultiIndex Models and Grouping Techniques. • Simple Techniques for Determining the Efficient Frontier. • International Diversification. • Estimating Expected Returns. • How to select among the Portfolios in the Opportunity Set. • The Standard Capital Asset Pricing Model. • Alternative forms of Capital Asset Pricing Models. • Empirical Tests of the CAPM Forms. •

FINANCE The Arbitrage Pricing Model and Its Empirical Relevance. • Efficient Markets. • Behavioral Finance, Investor Decision Making and Asset Pricing. • Valuation Models. • Earnings Estimation. • Interest Rate Theory and the Pricing of Bonds. • The Management of Bond Portfolios. • Valuation and uses of Options. • The Valuation and uses of Financial Futures.

• Evaluation of Portfolio Performance. • Evaluation of Security Analysis. • Portfolio Management Revisited.

ISBN: 9788126528141 |

` 599

Behavioural Finance Forbes Table of Contents • Foundations • Asset Pricing • Corporate Finance • The Professions ISBN: 9788126529360 |

` 589

Excel Data Analysis, 3ed Etheridge Table of Contents • Getting Started. • Formatting a Worksheet. • Structuring your Workbook. • Creating Formulas. • Using Functions. • Using Financial Functions. • Using Statistical Functions and Tools. • Organizing Worksheet Data. • Working with Pivot tables. • Charting Data. • Working with External Data. • Using Data Analysis Tools and Techniques. • Sharing your Workbook with Others. • Automating with Macros. • Illustrating your Worksheets.

• Illustrating your Ideas. • Customizing Excel.

ISBN: 9788126542697 |

` 499

Also useful for Business Analytics

Using Excel for Business Analysis: A Guide to Financial Modelling Fundamentals, + Website

Mergers, Acquisitions and Corporate Restructurings, 5ed Gaughan Table of Contents Background. • Introduction. • History of Mergers.

• Legal Framework. • Merger Strategy. • Hostile Takeovers. • Antitakeover Measures. • Takeover Tactics. • Going Private Transactions and Leveraged Buyouts. • Leveraged Buyouts. • Topics in Going Private Transactions. • Employee Stock Ownership Plans.

• Corporate Restructuring. • Corporate Restructuring. • Restructuring In Bankruptcy. • Corporate Governance. • Joint Ventures and Strategic Alliances. • Valuation. • Tax Issues.

ISBN: 9788126531660 |

` 729

Also useful for Strategic Management

Fairhurst Table of Contents • · What Is Financial Modelling? • Building a Model • Best Practice Principles of Modelling • Financial Modelling Techniques • Using Excel in Financial Modelling • Functions for Financial Modelling • Tools for Model Display • Tools for Financial Modelling • Common Uses of Tools in Financial Modelling • Model Review • Stress-Testing, Scenarios, and Sensitivity Analysis in Financial Modelling • Presenting Model Output ISBN: 9788126545650 |

` 799 Project Financing: Asset-Based Financial Engineering, 2ed Finnerty

Table of Contents • What is Project Financing? • The Rationale for Projects?

• What is Special about Large Projects? • Who Finances Large Projects? • Analyzing Project Viability. • Designing Security Arrangements. • Structuring the Project. • Preparing the Project Financing Plan. • Discounted Cash Flow Analysis. • Financial Modeling and Project Evaluation. • Using Real-Options Analysis to Evaluate a Project. • Sources of Project Funds. • Managing Project Risks. • Issues for the Host Government. • Case Study: The Indiantown Cogeneration Project. • Case Study: The Tribasa Toll Road Project. • Case Study: The Euro Disneyland Project. • Case Study: The Eurotunnel Project. • Conclusion.

ISBN: 9788126531288 |

` 699

Strategic Financial Management, w/cd Goel Table of Contents • Valuation of Securities • Capital Budgeting Decisions • Financial Services • Corporate Dividend Policy • Portfolio Management • Derivatives • Mutual Funds • Mergers and Acquisitions • Foreign Exchange Management • Project Finance ISBN: 9788177222524 |

` 369

Next Generation Excel, 2ed: Modeling in Microsoft Excel for Analysts and MBAs Gottlieb Table of Contents • AutoFill • Selecting Efficiently In Excel • Formulas, Functions, Relative and Absolute Addressing • Naming Cells and Ranges • Excel Charts • IF Functions • Text Manipulation • Descriptive Statistics • Frequency Distributions • Statistical Regression • Data Analysis— The Excel Easy to Use Statistics Add-in • Naming Cells—for Meaningful Decision Making and Modeling • What-if Analysis and Goal Seek • Sensitivity Analysis—One- and Two-way Data Tables • Using Scroll Bars for Sensitivity Analysis • Multi-Page Budgets—Going to the Third Dimension • Lookup Tables • Sorting Data • AutoFilter • Data Forms and Features Eliminated in Excel 2007 • Group and Outline Data • Subtotals • Pivot Tables • Data Mining Using Pivot Tables • NPV and IRR—Evaluating Capital Investments • Unconventional Financial Functions: XNPV

Prices are subject to change without prior notice.

27

FINANCE Financial Risk Manager Handbook + Test Bank: FRM Part I / Part II, 6ed

and XIRR • Frequently Used Financial Functions • Amortization Tables • Accounting Depreciation Functions • Beyond the Goal Seek—More than One Changing Cell? Use the Solver • The Solver Add-In—Optimizer ISBN: 9788126542581 |

` 699 Commercial Banking: The Management of Risk, 3ed Gup

Table of Contents • Functions and Forms of Banking • The Bank Regulatory Environment • Evaluating Bank Performance • Bank Valuation • An Overview of Asset / Liability Management (ALM) • Techniques of Asset / Liability Management: Futures, Options and Swaps • Investment Management • Credit Evaluation Process • Commercial and Industrial Lending • Real Estate and Consumer Lending • Liquidity Management • Capital Management • Liabilities Management • Off-Balance-Sheet Activities • Securities, Investment and Insurance Services • Other Financial Services • Electronic Banking • Global Financial Services ISBN: 9788126510443 |

` 599

Jorion Table of Contents • Foundations of Risk Management • Quantitative Analysis • Financial Markets and Products • Valuation and Risk Models • Market Risk Management • Credit Risk Management • Operational and Integrated Risk Management • Investment Risk Management ISBN: 9788126544080 |

Advanced Credit Risk - Analysis and Management Joseph Table of Contents • Introduction • Firm (OR) Obligor Credit Risk • Credit Risks -- Project and Working Capital • Credit Portfolio Risks • Portfolio Risk Mitigants • Credit Risk Pricing • The Last Line of Defense -- Security • Credit Crisis ISBN: 9788126544257 |

Risk Management and Financial Institutions, 3ed

ISBN: 9788126536344 |

` 709

Khurana Table of Contents • Introduction to Corporate Governance • Emergence of Corporate Governance - Turning Points • Theories and Practices of Corporate Governance • Ownership Structure • Capital Structure • Shareholder’s Rights and Privileges • Investor Protection and Corporate Governance • Board of Directors • Corporate Governance and Banks • Business Ethics, Corporate Social Responsibility and Environmental Concerns • Competition and Monopoly in Corporate Governance • Future of Corporate Governance • Case Studies and Mock Questions ISBN: 9788177228090 |

Investments: Principles and Concepts, 11ed Jones Table of Contents • Investing is an Important Activity Worldwide. • Investment Alternatives: Generic Principles All Investors Must Know. • Indirect Investing: A Global Activity. • Securities Markets Matter to All Investors. • All Financial Markets have Regulations and Trading Practices. • Return and Risk: The Foundation of Investing Worldwide. • Portfolio Theory is Universal. • Portfolio Selection for All Investors. • Asset Pricing Principles. • Common Stock Valuation: Lessons for All Investors. • Managing a Stock Portfolio: A Worldwide Issue. • What Happens If Markets Are Efficient--Or Not? • Economy / Market Analysis Must Be Considered By All Investors. • Sector / Industry Analysis. • Company Analysis. • Technical Analysis. • Fixed Income Securities are Available Worldwide. • Managing Bond Portfolios: Some Issues Affect All Investors. • Understanding Derivative Securities: Options.

• Understanding Derivative Securities: Futures. • All Investors Must Consider Portfolio Management. • Evaluation of Investment Performance: A Global Concept.

ISBN: 9788126526376 |

28

` 649

Visit us at www.wileyindia.com

` 599

Corporate Governance

Hull Table of Contents • Banks • Insurance Companies and Pension Plans • Mutual Funds and Hedge Funds • The Credit Crisis of 2007 • How Traders Manage Their Risks • Interest Rate Risk • Value at Risk • Volatility • Correlations and Copulas • Basel I, Basel II, and Solvency II • Basel 2.5, Basel III, and Dodd--Frank • Market Risk VAR: The Historical Simulation Approach • Market Risk VAR: The Model-Building Approach • Credit Risk: Estimating Default Probabilities • Counterparty Credit Risk in Derivatives • Credit Value at Risk • Scenario Analysis and Stress Testing • Operational Risk • Liquidity Risk • Model Risk • Economic Capital and RAROC • Risk Management mistakes to Avoid

` 1299

` 329 Futures, Options and Swaps, 5ed Kolb

Table of Contents • Futures Markets. • Futures Prices. • Using Futures Markets. • Interest Rate Futures: An Introduction. • Interest Rate Futures: Refinements. • Security Futures Products: An Introduction. • Security Futures Products: Refinements. • Foreign Exchange Futures. • The Options Market. • Option Payoffs and Option Strategies. • Bounds on Option Prices. • European Option Pricing. • Option Sensitivities and Option Hedging. • American Option Pricing. • Options on Stock Indexes, Foreign Currency and Futures. • The Options Approach to Corporate Securities. • Exotic Options.

• Interest Rate Options. • The Swaps Market: An Introduction. • Swaps: Economic Analysis and Pricing. • Swaps: Applications.

ISBN: 9788126523665 |

` 649

FINANCE Corporate Governance, 4ed

Fundamentals of Financial Derivatives, 3ed

Monks Table of Contents • What is a Corporation? • Shareholders: Ownership. • Directors: Monitoring. • Management: Performance. • International Corporate Governance. • Case Studies: Corporations in Crisis.

ISBN: 9788126524907 |

` 649

Finance for Strategic DecisionMaking: What Non-Financial Managers Need to Know

Parasuraman Table of Contents • Forwards and Futures • Types of Options • Principles of Option Pricing: Put-Call Parity • The Binomial Model for Pricing of Options • The Black-Scholes Model • Volatility and Implied Volatility from the Black-Scholes Model • Exotic Options - An Introduction • Introduction to Option Greeks and Basic Delta Hedging • Interest Rate Derivatives and Eurodollar Derivatives • Swaps • Credit Derivatives • Real Options • Risk Management with Derivatives • Test Yourself on Your Conceptual Understanding ISBN: 9788126547395 |

Fundamentals of Corporate Finance

Narayanan Table of Contents • Finance and Corporate Strategy • The Resource Allocation Decision • Cost of Capital • Capital Structure and Financing • Payout Policy • Mergers and Acquisitions • Divestitures • Risk Management • Performance Evaluation ISBN: 9788126509584 |

` 529 Parrino

Table of Contents • Foundations. • Valuation of Future Cash Flows and Risk.

• Capital Budgeting Decisions. • Financing Decisions. • Business Formation, Valuation and Financial Planning. • Valuation and International Decisions.

ISBN: 9788126530069 |

` 349

` 699

Understanding Microfinance Corporate Governance: Principles, Mechanisms & Practice

Panda Table of Contents • Microfinance: What is it? • Supply, Intermediation and Regulations of Microfinance • Microfinance Credit Lending Models • Risks in Microfinance Institutions • Social Rating, Credit Rating and Impact Assessment in Microfinance • Marketing in Microfinance Institutions • Microfinance and Disaster • Microfinance and Development • Case Studies on Self Help Groups

ISBN: 9788126519446 |

` 479 Fundamentals of Financial Instruments: An Introduction to Stocks, Bonds, Foreign Exchange and Derivatives Parameswaran

Table of Contents • An Introduction to Financial Institutions, Instruments and Markets • Mathematics of Finance • Equity Shares, Preferred Shares and Stock Market Indexes • Bonds • Money Markets • Forward and Futures Contracts • Options Contracts • Foreign Exchange • Mortgages and Mortgage-Backed Securities • Swaps ISBN: 9788126534043 |

` 629

Parthasarathy Table of Contents • Introduction to Corporate Governance • History of Corporate Governance • Concepts of Corporate Governance and Stakeholder • Corporate Governance Mechanism and Overview • Principles of Corporate Governance • Issues Related to Corporate Governance • Decision System • Corporate Capital and its Property Rights • Mechanism and Control • Performance Monitoring System • Remuneration System • Bankruptcy System • Ownership Structure • Capital Structure • Creditor Structure • Systemic Problem of Corporate Governance • Corporate Social Responsibility A Promise to Corporate Governance • Codes and Guidelines • Rules Versus Regulations • Enforcement of Regulations • International Corporate Governance • Companies in Focus • Infosys Technologies Ltd. • Hindustan Lever Ltd. (HLL) • The Aditya Birla Group • Nokia • Dabur India Ltd • ONGC Ltd. • Royal Philips Electronics • The Tata Group • Toyota • Wipro Technologies Ltd. • TNPL Ltd. ISBN: 9788177227130 |

` 325 Building Financial Models with Microsoft Excel: A Guide for Business Professionals, 2ed Proctor

Table of Contents • The Master Budget. • Financial Statements and Free Cash Flows. • Analysis of a Financial Model.

ISBN: 9788126525157 |

` 649

Prices are subject to change without prior notice.

29

FINANCE International Financial Management

Financial Management, 2ed, w/cd

Sathye

Table of Contents • Fundamental Concepts of Financial Management • Long term investment decisions • Working capital management • Financing and dividend decisions • Financial analysis, planning and forecasting • Special topics in financial management

Shah

Table of Contents • Part 1 Multinational finance: the fundamentals • Part 2 Multinational finance: global financial markets and institutions • Part 3 Multinational finance: a firm level perspective ISBN: 9788126533466 |

` 699

Commodity Derivatives: Markets and Applications Schofield Table of Contents • An Introduction to Derivative Products. • Risk Management. • Gold. • Base Metals. • Crude Oil. • Natural Gas. • Electricity. • Plastics. • Coal. • Emissions Trading. • Agricultural Commodities and Biofuels. • Commodities Within an Investment Portfolio.

ISBN: 9788126546053 |

` 999

Working Capital Management, w/cd Sekhar Table of Contents • Operating Cycle & Estimation of Working Capital • Cash Management • Marketable Securities/Money Market Instruments • Management of Receivables • Inventory Management • Ratio Analysis for Working Capital • Liquidity & Government Policy • Letters of Credit • Dividend Policy & Working Capital • Logistics Management • Factoring in Small and Medium Enterprises ISBN: 9789350042403 |

` 499 Financial Analysis and Modeling using Excel and VBA, w/cd Sengupta

Table of Contents • Excel for Financial Analysis and Modeling. • Financial Modeling Using Excel. • VBA for Financial Modeling. • Financial Modeling Using VBA. ISBN: 9788126531820 |

ISBN: 9788177229028 |

` 499

Financial Services Shanmugham Table of Contents • Financial Services • Capital Market • Money Market • Merchant Banking • Factoring • Credit Rating • Securitization • Venture Capital • Depositories • Leasing • Mutual Funds • Insurance • Non-Banking Financial Companies • Other Financial Services ISBN: 9788126519903 |

` 519

Multinational Financial Management, 9ed, ISV Shapiro Table of Contents • Environment of International Financial Management.

• Foreign Exchange and Derivatives Markets.

• Foreign Exchange Risk Management. • Financing the Multinational Corporation. • Foreign Investment Analysis. • Multinational Working Capital Management.

ISBN: 9788126536931 |

` 739

Risk Management and Insurance Perspectives in Global Economy Skipper Table of Contents • Factors Shaping the Risk Environment Internationally • Enterprise Risk Management in a Global Economy • Insurance in a Global Economy ISBN: 9788126515936 |

` 669

` 779 Corporate Governance and Accountability Solomons Table of Contents • Defining corporate governance • Enron: a case study in corporate governance failure • Corporate governance reform in the UK • The role of boards in corporate governance • The role of institutional investors in corporate governance • The role of transparency in corporate governance • An introduction to corpo-

30

Visit us at www.wileyindia.com

FINANCE rate governance systems worldwide • A reference dictionary of corporate governance systems • Discharging a broader corporate accountability • Socially responsible investment • The future of corporate governance and accountability ISBN: 9788126513925 |

` 469 Analysis of Financial Time Series, 3ed

Fixed Income Securities: Valuation, Risk and Risk Management Veronesi Table of Contents • Basics • Term Structure Models: Trees • Term Structure Models: Continuous Time ISBN: 9788126531714 |

Tsay Table of Contents • Financial Time Series and Their Characteristics • Linear Time Series Analysis and Its Applications • Conditional Heteroscedastic Models • Nonlinear Models and Their Applications • High-Frequency Data Analysis and Market Microstructure • Continuous-Time Models and Their Applications • Extreme Values, Quantiles and Value at Risk • Multivariate Time Series Analysis and Its Applications • Principal Component Analysis and Factor Models • Multivariate Volatility Models and Their Applications • State-Space Models and Kalman Filter • Markov Chain Monte Carlo Methods with Applications ISBN: 9788126548934 |

` 739 Fundamentals of Risk and Insurance, 9ed Vaughan

Table of Contents • Risk, Insurance and Risk Management • Life and Health Insurance • Property and Liability Insurance ISBN: 9788126513062 |

` 649

` 779

The Analysis and Use of Financial Statements, 3ed, w/cd White Table of Contents • Framework for Financial Statement Analysis • Accounting Income and Assets: The Accrual Concept • Analysis of Cash Flows • Foundations of Ratio and Financial Analysis • Empirical Research: Implications for Financial Statement Analysis • Analysis of Inventories • Analysis of Long-Lived Assets: Part I-The Capitalization Decision • Analysis of Long-Lived Assets: Part II-Analysis of Depreciation and Impairment • Analysis of Income Taxes • Analysis of Financing Liabilities • Leases and Off-Balance-Sheet Debt • Pensions and Other Employee Benefits • Analysis of Inter corporate Investments • Analysis of Business Combinations • Analysis of Multinational Operations • Derivatives and Hedging Activities • Analysis of Financial Statements: A Synthesis • Accounting- and FinanceBased Measures of Risk • Valuation and Forecasting • Present Value Tables ISBN: 9788126510221 |

` 729 Corporate Financial Reporting and Analysis, 3ed

International Financial Management, w/cd Verma Table of Contents • An Overview of International Financial Management • International Monetary System • International Financial Markets • Balance of Payments • Theories and Policies of International Trade • Derivatives - A Major Innovation in Financial Markets • Currency Futures Contracts • Currency Options • Interest Rate Parity, Futures, Options and Swaps • Foreign Exchange Risk Management • Measuring and Managing FOREX Exposure • Short-term International Financing • Long-term International Financing • Foreign Investments • Multinational Capital Budgeting and Project Appraisals • International Accounting Standards • International Taxation • International Banking • Country Risk Analysis ISBN: 9789350043042 |

Young Table of Contents • An Introduction to Financial Statements • The Balance Sheet and Income Statement • A Brief Overview of GAAP and IFRS: the Framework for Financial Accounting • Revenue Recognition • The Statement of Cash Flows • Financial Statement Analysis • Business Valuation and Financial Statement Analysis • Accounting for Receivables and Bad Debts • Accounting for Inventory • Accounting for Property, Plant and Equipment • Leases and Off-Balance-Sheet Debt • Accounting for Bonds • Provisions and Contingencies • Accounting for Pensions • Accounting for Income Tax • Accounting for Shareholders’ Equity • Marketable Securities and Investments • Accounting for Mergers and Acquisitions ISBN: 9788126547401 |

` 1069

` 399

Prices are subject to change without prior notice.

31

FINANCE / ACCOUNTING EXCLUSIVE TITLES International Financial Management

International Financial Management

Sathye ISBN: 9812532374 |

$8.50

(Exclusively distributed by CBS Publishers & Distributors)

Sathye

Essentials of Insurance: A Risk Management Perspective

Essentials of Insurance: A Risk Management Perspective

Vaughan

Table of Contents Risk and Insurance. • The Problem of Risk. • The Insurance Device. • Risk Management. • The Fields of Insurance. • The Private Insurance Industry. • Regulation of the Insurance Industry. • Functions of Vaughan Insurers. • The Legal Framework. Life and Health Insurance. • Managing Personal Risks. • Social Insurance Programs. • Introduction to Life Insurance. • The Life Insurance Contract. Property and Liability Insurance. • The Homeowners Policy. • Negligence and Legal Liability. • The Personal Auto Policy. • Insurance in the Future.

ISBN: 9971514222 |

$ 8.90

(Exclusively distributed by CBS Publishers & Distributors)

Forthcoming Titles Investment Management, (Security Analysis and Portfolio Management) Desai

Investments: Principles and Concepts, 12ed, ISV

Jones

Multinational Financial Management, 10ed

Shapiro

ACCOUNTING Managerial Accounting, 5ed Jiambalvo NEW Table of Contents • Managerial Accounting in the Information Age • Job-Order Costing for Manufacturing and Service Companies • Process Costing • Cost-Volume-Profit Analysis • Variable Costing • Cost Allocation and Activity-Based Costing • The Use of Cost Information in Management Decision Making • Pricing Decisions, Analyzing Customer Profitability and Activity-Based Pricing • Capital Budgeting and Other Long-Run Decisions • Budgetary Planning and Control • Standard Costs and Variance Analysis • Decentralization and Performance Evaluation • ONLINE ONLY -- Statement of Cash Flows • ONLINE ONLY -- Analyzing Financial Statements: A Managerial Perspective ISBN: 9788126552689 |

32

` 649

Visit us at www.wileyindia.com

Financial Accounting, 7ed, ISV Kimmel NEW Table of Contents • Further Look at Financial Statements • The Accounting Information System • Accrual Accounting Concepts • Merchandising Operations and the Multiple-Step Income Statement • Reporting and Analyzing Inventory • Fraud, Internal Control, and Cash • Reporting and Analyzing Receivables • Reporting and Analyzing Long-Lived Assets • Reporting and Analyzing Liabilities • Reporting and Analyzing Stockholders’ Equity • Statement of Cash Flows • Financial Analysis: The Big Picture ISBN: 9788126551262 |

` 819 Wiley CPAexcel Exam Review 2015, Auditing and Attestation Whittington NEW

Table of Contents • Beginning Your CPA Review Program • Examination Grading • Solutions Approach • Taking the Examination • Exam Content Overview ISBN: 9788126553211 |

` 14999 (Set Price)

Wiley CPAexcel Exam Review 2015, Business Environment and Concepts Whittington NEW Table of Contents • Beginning Your CPA Review Program • Examination Grading • Solutions Approach • Taking the Examination • Exam Content Overview ISBN: 9788126553228 |

` 14999 (Set Price)

Wiley CPAexcel Exam Review 2015, Financial Accounting and Reporting Whittington NEW Table of Contents • Beginning Your CPA Review Program • Examination Grading • Solutions Approach • Taking the Examination • Exam Content Overview ISBN: 9788126553242 |

` 14999 (Set Price)

Wiley CPAexcel Exam Review 2015, Regulation Whittington NEW Table of Contents • Beginning Your CPA Review Program • Examination Grading • Solutions Approach • Taking the Examination • Exam Content Overview ISBN: 9788126553235 |

` 14999 (Set Price)

ACCOUNTING Managerial Accounting

Accounting for Non-Specialists

Balakrishnan

Jones Table of Contents • Financial Accounting: The Techniques • Financial Accounting: The Context • Management Accounting

Table of Contents • Module I: Introduction and Framework. • Module II: Short-Term Planning and Control: Maximizing Contribution. • Module III: Planning and Control over the Long Term: Maximizing Profit. • Module IV: Cost Accounting Systems.

ISBN: 9788126526444 |

ISBN: 9788126512638 |

` 859 How to Pass the CPA Exam

Cost Accounting

Stephanie

Bhatia Table of Contents • Cost Accounting • Classification of Cost • Material • Techniques of Material Control • Labour Cost • Overheads: Indirect Material + Indirect Labour + Indirect Expenses • Single Output / Unit Costing • Job Batch &Contract Costing • Process Costing • Operating or Service Costing • Reconciliation of Cost &Financial Accounting • Standard Costing and Variance Analysis • Budgetary Control • Marginal Costing • Decision Making with Marginal Costing ISBN: 9789351191902 |

` 495

Table of Contents • Why CPA? • What Is the CPA Exam? • How to Get Qualified • Getting Ready • Creating a Study Plan • How to Become More Efficient and Effective • Study Tips and Exam-Taking Strategies • How to Overcome the Fear of Task-Based Simulations • How to Ace the Written Communication Tasks • Audit and Attestation (AUD) • Financial Accounting and Reporting (FAR) • Regulation (REG) • Business Environment and Concepts (BEC) • What If I Fail? • Final Words • Appendix A Countdown Plans • Appendix B Packing for the Exam Trip ISBN: 9788126544066 |

Accounting for Managers, w/cd Goyal

Wiley CMAexcel Learning System Exam Review 2015 + Test Bank: Part 1, Financial Planning, Performance and Control, (Participant Kit) IMA NEW Table of Contents • External Financial Reporting Decisions • Planning, Budgeting and Forecasting • Performance Management • Cost Management • Internal Controls

` 395

Accounting for Managers, w/cd Jain Description It provides theoretical and practical knowledge of management accounting. The book is intended primarily for students pursuing management, CA and CWA courses. The concise and accessible style of the book is also suitable for managers to achieve operational excellence and enhance their decision-making capabilities.

Moreover, the book serves as a guide for practitioners and research scholars undertaking dissertation or internship projects. The book encompasses the three major branches of accounting, namely financial accounting, managerial accounting, and cost accounting.

ISBN: 9789350043134 |

` 429

` 699

EXCLUSIVE TITLES

Table of Contents • Accounting Principles • Accounting Equation • Journal, Ledger and Trial Balance • Balance Sheet and Profit and Loss Statement • Cash Flow Statement • Cost Sheet • Inventory Valuation and Control • Cost Volume Profit Analysis • Standard Costing (Variance Analysis) • Ratio Analysis • Working Capital Management • Cash Budget • Capital Budgeting ISBN: 9789351190301 |

` 799

ISBN: 9788126551637

Wiley CMAexcel Learning System Exam Review 2015 + Test Bank: Part 2, Financial Decision Making, (Participant Kit) IMA NEW Table of Contents • Financial Statement Analysis • Corporate Finance • Decision Analysis • Risk Management • Investment Decisions • Professional Ethics ISBN: 9788126551644

Prices are subject to change without prior notice.

33

ACCOUNTING / ECONOMICS Core Concepts of Accounting Information Systems, 9ed

Core Concepts of Accounting Information Systems, 9ed

Essential Mathematics for Economics and Business, 2ed

Bagranoff

Bradley

ISBN: 9812531661 |

$8.00

(Exclusively distributed by CBS Publishers & Distributors)

Bagranoff

ECONOMICS

Table of Contents • Mathematical preliminaries • The straight line and applications • Simultaneous equations • Non-linear functions and applications • Financial Mathematics • Introduction to differentiation and applications • Functions of several variables • Integration and applications • Linear algebra and applications • Difference equations • Solutions to progress exercises ISBN: 9788126509188 |

International Economics: Trade and Finance, 11ed, ISV Salvatore NEW Table of Contents • International Trade Theory. • International Trade Policy. • Balance of Payments and Exchange Rates. • Open-Economy Macroeconomics and the International Monetary System.

ISBN: 9788126552344 |

` 709

` 649 Applied Econometric Time Series, 3ed Enders

Table of Contents • Difference Equations. • Stationary Time-Series Models. • Modeling Volatility. • Models with Trend. • Multiequation Time-Series Models. • Cointegration and Error-Correction Models. • Nonlinear Time-Series Models. • Statistical Tables. • References. • Subject Index.

ISBN: 9788126543915 |

Economics of Strategy, 6ed, ISV

Introduction to Econometrics, 4ed

Besanko Table of Contents • Introduction: Strategy and Economics • Economics Primer Basic Principles • Firm Boundaries • Market and Competitive Analysis • Strategic Position and Dynamics • Strategic Position and Dynamics ISBN: 9788126540716 |

Maddala Table of Contents • Introduction and the Linear Regression Model • Violation of the Assumptions of the Basic Regression Model • Special Topics ISBN: 9788126534159 |

` 629

Microeconomics, 4ed

ISBN: 9788126532063 |

` 689

Miles Table of Contents • What is Macroeconomics? • The Language of Macro The National Income Accounts • The Wealth of Nations - The Supply Side • Capital Accumulation and Economic Growth • Total Factor Productivity, Human Capital and Technology • Endogenous Growth and Convergence • Unemployment and the Labor Market • International Trade • Globalization • Fiscal Policy and the Role of Government • Money and Prices • Consumption • Investment • Business Cycles • Monetary Policy • Stabilization Policy • Equity Markets • Bond Market. • Exchange Rate Determination I-Real Exchange Rate • Exchange Rate Determination II- Nominal Exchange Rates and Asset Markets • Currency Crises, Exchange Rate Systems ISBN: 9788126516414 |

34

Visit us at www.wileyindia.com

` 709

Macroeconomics: Understanding the Wealth of Nations, 2ed

Besanko Table of Contents • Introduction to Microeconomics • Consumer Theory • Production and Cost Theory • Perfect Competition • Market Power • Imperfect Competition and Strategic Behavior • Special Topics

` 489

` 549

ECONOMICS / HOTEL MANAGEMENT Economics: Theory and Practice, 7ed

Managerial Economics, 6ed, ISV Samuelson

Welch

Table of Contents • Section I. Decisions within Firms. • Optimal Decisions Using Marginal Analysis. • Demand Analysis and Optimal Pricing. • Estimating and Forecasting Demand.

• Production. • Cost Analysis. Section II. Competing Within Markets. • Perfect Competition. • Monopoly. • Oligopoly. • Game Theory and Competitive Strategy. • Regulation, Public Goods and Benefit-Cost Analysis.

Section III. Decision-Making Applications. • Decision Making Under Uncertainty. • The Value of Information.

• Asymmetric Information and Organizational Design. • Bargaining and Negotiation. • Actions and Competitive Bidding. • Linear Programming.

ISBN: 9788126544349 |

ISBN: 9788126512621 |

Singh Table of Contents • Managerial Economics: Meaning, Nature, Scope and Importance • Business Objectives of Organizations • Demand and Supply Analysis • Utility Analysis of Consumer Demand • Elasticity of Demand and Supply • Demand Forecasting • Production Analysis • Cost and Revenue Analysis • Market and Market Structures • Pricing and Output Decisions: Perfect Competition and Monopoly • Pricing and Output Decisions: Monopolistic Competition • Pricing and Output Decisions: Oligopoly • Game Theory • Pricing Strategies and Practices • Factor Pricing • National Income • Theory of Employment • National Income Determination • Role of Government in an Economy • Money and Inflation • Business Cycles • Banking • Economic Growth and Tools of Economic Analysis • International Economics • Capital Budgeting and Investment Decisions • Case Studies

` 429 Managerial Economics: Analysis, Problems, Cases, 8ed

Applied Time Series Modelling & Forecasting Harris

ISBN: 9788126512539 |

` 519

Applied Time Series Modelling & Forecasting Harris Table of Contents • Introduction and Overview • Short- and Long-Run Models • Testing for Unit Roots • Cointegration in Single Equations • Cointegration in Multivariate Systems • Modelling the Short-Run Multivariate System • Panel Data Models and Cointegration • Modelling and Forecasting Financial Times Series ISBN: 9812532323 |

$6.00

(Exclusively distributed by CBS Publishers & Distributors)

Forthcoming Titles Applied Econometrics Using the SAS System

Ajmani

Microeconomics, 5ed, ISV Besanko

HOTEL MANAGEMENT Food and Beverage Service

Truett Table of Contents • Introduction, Basic Principles and Methodology • Revenue of The Firm • Demand Analysis and Estimation • Economic Forecasting • Production Analysis • Cost of Production • Profit Analysis of The Firm • Perfect Competition and Monopoly: The Limiting Cases • Monopolistic Competition and Oligopoly • Games, Information and Strategy • Topics in Pricing and Profit Analysis • Factor Markets and Profit-Maximizing Employment of Variable Inputs • Fundamentals of Project Evaluation • Risk in Project Analysis • Economics of Public Sector Decisions • Legal and Regulatory Environment of The Firm

` 619

EXCLUSIVE TITLE

` 729 Managerial Economics, w/cd

ISBN: 9789350043035 |

Table of Contents • Introduction to Economics • The Macro economy • The Micro economy • The International Economy

Axler Table of Contents • Busser. • Job Description: Busser. • Getting Ready to Serve. • Preparing for the Guests’ Arrival. • Preparing Garnishes and Food. • Beverages. • Once Customers Arrive: Basic Responsibilities During Service. • Server.

• Job Description: Server. • Basic Service Skills and Equipment. • Tray Handling. • Service Basics: Serving a Whole Table. • Service: Step by Step. • Styles of Foodservice. • Captain. • Job Description: Captain. • Group Sales. • Beverage Drama. • Special Dining Room Personnel. • Advanced Techniques. • Carving in the Dining Room. • Flambeing. • Tableside Preparation of Cold Items. • Tableside Cooking.

ISBN 9788126542659 |

` 439

Prices are subject to change without prior notice.

35

HOTEL MANAGEMENT

housekeeping ISBN 9788126537242 |

Hotel Front Office Management, 5ed

Hospitality Marketing Management, 5ed

Bardi

Reid

Table of Contents • Introduction to hotel management • Hotel organization and the front office manager • Effective interdepartmental communications • Property management systems • Systemwide reservations • Revenue management • Guest registration • Managing the financials • Guest checkout • Preparation and review of the night audit • Managing hospitality • Training for hospitality • Promoting in-house sales • Security • Executive

` 499 Introduction to Management in the Hospitality Industry, 10ed

ISBN 9788126537273 |

Barrows Table of Contents • Perspectives on careers in hospitality • Food service • Lodging • Travel and tourism • Management in the hospitality industry • Hospitality as a service industry ISBN 9788126537259 |

` 599

Purchasing: Selection and Procurement for the Hospitality Industry, 8ed Feinstein Table of Contents • The Concepts of Selection and Procurement. • Technology Applications in Purchasing. • Distribution Systems. • Forces Affecting the Distribution System.

• An Overview of the Purchasing Function. • The Organization and Administration of Purchasing. • The Buyer’s Relations with Other Company Personnel. • The Purchase Specification: An Overall View. • The Optimal Amount. • The Optimal Price. • The Optimal Payment Policy. • The Optimal Supplier. • Typical Ordering Procedures. • Typical Receiving Procedures. • Typical Storage Management Procedures. • Security in the Purchasing Function. • Fresh Produce. • Processed Produce and Other Grocery Items.

• Dairy Products. • Eggs. • Poultry. • Fish. • Meat. • Beverages. • Nonfood Expense Items. • Services. • Furniture, Fixtures, and Equipment.

ISBN 9788126537266 |

36

` 699

Visit us at www.wileyindia.com

Table of Contents Part One: Introduction to Hospitality Marketing.

• The Functions of Marketing. • Introduction to Hospitality Services Marketing. Part Two: Understanding and Targeting Hospitality Consumers. • Understanding the Behavior of Hospitality Consumers. • Market Segmentation and Positioning. Part Three: Marketing Planning And Information. • Developing a Marketing Plan. • Information Systems for Marketing Decisions. Part Four: Product-Service Mix And Distribution Strategies. • Developing New Products and Services. • Managing Products and Services. • Marketing Channels. • Electronic Commerce. Part Five: Promotions Strategy. • Promotion and Advertising. • Advertising and Media Planning. • Sales Promotions, Merchandising, and Public Relations. • Personal Selling. Part Six: Pricing Strategy And Destination Marketing. • Pricing Strategy. • Destination Marketing.

` 699

SUBJECT WISE LISTING ISBN

AUTHOR

TITLE

PRICE

Chan Dey Goel Kapoor

E-Commerce: Fundamentals and Applications pg. 1 Business Process Reengineering & Change Management pg. 1 Business Law for Managers pg. 1 The Business Law Book

` 589 ` 399 ` 349 TBA

Microsoft Business Intelligence Tools for Excel Analysts NEW pg. 1 Applied Predictive Analytics: Principles and Techniques for The Professional Data Analyst NEW pg. 1 An Introduction to Multivariate Statistical Analysis, 3ed pg. 3 Analytics in a Big Data World: The Essential Guide to Data Science and its Applications NEW pg. 1 Data Mining Techniques: For Marketing, Sales and Customer Relationship Management, 2ed Mastering Data Mining: The Art and Science of Customer Relationship Management pg. 3 Hadoop in Action Understanding the Predictive Analytics Lifecycle NEW pg. 1 Big Data, Data Mining and Machine Learning NEW pg. 2 Real-Time Analytics: Techniques to Analyze and Visualize Streaming Data NEW pg. 2 Excel Data Analysis: Your visual blueprintTM for creating and analyzing data, charts and PivotTables, 3ed Using Excel for Business Analysis: A Guide to Financial Modelling Fundamentals + Website pg. 3 Predictive Analytics for Human Resources NEW pg. 8 pg. 3 Data Smart: Using Data Science to Transform Information into Insight pg. 3 Code Halos : How the Digital Lives of People, Things and Organizations are Changing the Rules of Business pg. 3 Taming The Big Data Tidal Wave: Finding Opportunities in Huge Data Streams with Advanced Analytics Applied Data Mining: Statistical Methods for Business and Industry (Exclusively distributed by CBS Publishers & Distributors) pg. 6 pg. 4 Next Generation Excel, 2ed: Modeling in Microsoft Excel for Analysts and MBAS Harness Oil and Gas Big Data with Analytics NEW pg. 2 Hadoop in Practice Big Data for Dummies Microsoft Big Data Solutions pg. 4 pg. 4 Web Analytics 2.0: The Art of Online Accountability & Science of Customer Centricity Data Mining Methods and Models pg. 4 Business Analytics for Managers: Taking Business Intelligence Beyond Reporting pg. 4 pg. 4 Data Mining Techniques: For Marketing, Sales and Customer Relationship Management, 3ed Data Mining Using SAS Enterprise Miner pg. 5 Excel Data Analysis: Your Visual Blueprint for Analyzing Data, Charts and Pivottables, 4ed pg. 5 pg. 5 Big Data, Big Analytics: Emerging Business Intelligence and Analytic Trends for Today’s Businesses Business Analysis for Dummies (Exclusively distributed by Penguin Books) Tableau Your Data: Fast and Easy Visual Analysis with Tableau Software NEW pg. 2 Google Bigquery Analytics NEW pg. 2 Excel Data Analysis for Dummies, 2ed Modeling for Insight: A Master Class for Business Analysts pg. 5 pg. 5 Fundamentals of Business Analytics, w/cd Mining of Massive Datasets NEW pg. 2 pg. 6 Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie or Die pg. 5 Too Big To Ignore: The Business Case for Big Data pg. 5 Big Data: Understanding How Data Powers Big Business pg. 5 Data Mining for Business Intelligence: Concepts, Techniques and Applications in Microsoft Office Excel with XLMiner Big Data Big Innovation: Enabling Competitive Differentiation Through Business Analytics NEW pg. 2 Analytics and Dynamic Customer Strategy: Big Profits from Big Data NEW pg. 2 Business Intelligence: Data Mining and Optimization for Decision Making pg. 6 pg. 6 Marketing Analytics: Data-Driven Techiniques with Microsoft Excel Data Points: Visualization That Means Something NEW pg. 2 Visualize This: The Flowingdata Guide To Design, Visualization and Statistics NEW pg. 3 pg. 3 Practical Data Science with R NEW Hadoop in Practice, 2ed Hadoop in Simple Steps Hadoop Security Business Intelligence and Data Warehousing

` 599 ` 799 ` 649 ` 699 ` 399 ` 619 ` 679 ` 999 ` 699 ` 699 ` 499 ` 799 ` 999 ` 699 ` 599 ` 999 $ 5.50 ` 699 ` 1299 ` 749 ` 399 ` 699 ` 699 ` 439 ` 649 ` 679 ` 779 ` 499 ` 599 ` 449 ` 999 ` 899 ` 499 ` 749 ` 579 ` 599 ` 599 ` 399 ` 599 ` 709 ` 999 ` 799 ` 489 ` 799 ` 899 ` 899 ` 799 TBA TBA TBA TBA

Management Communication, 3ed pg. 6 pg. 6 Soft Skills for Managers Communication Skills - I (As per syllabus of WBSCTE) (Exclusively distributed by Techno World) pg. 6 Soft Skills for Young Managers pg. 7 Integrated Business Communication in a Global Marketplace

` 669 ` 225

QTY.

BUSINESS 9788126514694 9788177225365 9788177225358 Releasing Soon

BUSINESS ANALYTICS 9788126550357 9788126550388 9788126524488 9788126550890 9788126505173 9788126518258 9788177228137 9788126552795 9788126550906 9788126552160 9788126542697 9788126545650 9788126552153 9788126546145 9788126548606 9788126545698 9812531785 9788126542581 9788126550913 9789351191506 9788126543281 9788126548767 9788126542451 9788126507764 9788126544127 9788126534722 9788126535668 9788126544004 9788126544691 9788126543793 9788126551392 9788126551064 9788126550524 9788126547111 9788126532032 9781107448247 9788126547999 9788126543250 9788126545452 9788126517589 9788126552146 9788126551613 9788126541881 9788126548620 9788126550845 9788126550838 9789351194378 Releasing Soon Releasing Soon Releasing Soon Releasing Soon

Alexander Abbott Anderson Baesens Berry Berry Chuck Cordoba Dean Ellis Etheridge Fairhurst Fitz-Enz Foreman Frank Franks Giudici Gottlieb Holdaway Holmes Hurwitz Jorgensen Kaushik Larose Laursen Linoff Matignon Mcfedries Minelli Mulvey Murray Naidu Nelson Powell Prasad Rajaraman Siegel Simon Schmarzo Shmueli Stubbs Tanner Vercellis Winston Yau Yau Zumel Holmes Kogent Lakhe Shinde

COMMUNICATION 9788126529452 9788177225686 9789351194637 9788177223774 9788126513451

Bell Kalyana Kogent Rao Stuart

` 375 ` 599

Prices are subject to change without prior notice.

37

SUBJECT WISE LISTING ISBN

AUTHOR

9788126522231 Releasing Soon Releasing Soon

Summers Naik Sonmez

TITLE

PRICE

Communication Skills Handbook: How to Succeed in Written and Oral Communication pg. 7 Business Communication Soft Skills

` 169 TBA TBA

Patterns of Entrepreneurship pg. 7 Entrepreneurship Theory at the Crossroads: Paradigms and Praxis, 2ed pg. 7 pg. 7 Entrepreneurship and Small Business, 3rd Asia-Pacific ed pg. 7 Entrepreneurship, w/cd

` 499 ` 449 ` 669 ` 479

ENTREPRENEURSHIP 9788126512829 9788177224603 9788126531165 9789350040263

Kaplan Manimala Schaper Trehan

HUMAN RESOURCE MANAGEMENT 9788126524914 9788126531196 9788126552153 9788177228212 9788177227253 9788177223750 9788177228465 9789351194309 9789350042892 9789351192589 9788126515899 9788177226713 9788177229134 9789350043196 Releasing Soon Releasing Soon Releasing Soon Releasing Soon

Baron DeCenzo Fitz-Enz Gupta Janakiram Kleiman Mathur Raju Rao Rao Schuler Sengupta Sengupta Sengupta DeCenzo Gupta Kogent Sanjeev

Strategic Human Resources: Frameworks for General Managers, 3ed pg. 8 Human Resource Management, 10ed Predictive Analytics for Human Resources NEW pg. 8 pg. 8 Human Resource Management pg. 8 Training & Development (Indian Text ed) Human Resource Management : A Managerial Tool pg. 8 Industrial Sociology: Text & Pratice Human Resource Management, w/cd NEW pg. 8 pg. 8 Performance Management, w/cd Strategic Human Resource Management, w/cd pg. 9 Strategic Human Resource Management, 2ed pg. 9 Employee Engagement in Hard Back pg. 9 pg. 9 Employee Engagement in Paper Back pg. 9 Human Resource Management, w/cd Human Resource Management, 11ed, ISV Human Resource Management - Revised & Upgraded Human Resource Training and Devlopment Human Resource Planning and Devlopment

pg. 8

` 619 ` 569 ` 999 ` 349 ` 429 ` 349 ` 229 ` 499 ` 395 ` 449 ` 599 ` 395 ` 295 ` 449 TBA TBA TBA TBA

INTERNATIONAL BUSINESS 9788126506941 9788126534074 9788126529759 9789350040119 9789350040997 9788126515233

Chary Czinkota Mead Parthasarathy Parthasarathy Stonehouse

Elements of International Business pg. 9 pg. 9 International Business, 8ed pg. 10 International Management, 4ed pg. 10 Global Trade in the New Millennium in Paper Back Global Trade in the New Millennium in Hard Back pg. 10 Global and Transnational Business: Strategy and Management, 2ed

pg. 10

` 549 ` 749 ` 699 ` 349 ` 449 ` 569

MANAGEMENT 9788126534791 9788126514502 9788177223866 9788126536474 9788126535996 9788177225372 9789350042502 9788126549245 9789350042496 9788126523160 Releasing Soon Releasing Soon Releasing Soon Releasing Soon

Babu Debowski Duening Gitomer Lane Mishra Nerkar Pandey Pithadia Schermerhorn Kogent Lane Schermerhorn Sonmez

Coaching: The Art of Developing Leaders pg. 10 pg. 10 Knowledge Management Management : Principles & Guidelines pg. 10 The Little Book of Leadership International Management Behavior, 6ed pg. 10 pg. 11 Summer Internship Simplified pg. 11 Principles and Practices of Management, w/cd pg. 10 Disaster Management NEW pg. 11 Introduction to Management pg. 11 Introduction to Management, 10ed, ISV Bank Management International Management Behavior: Global and Sustainable Leadership, 7ed Introduction to Management, 12ed, ISV Soft Skills

` 479 ` 499 ` 379 ` 399 ` 529 ` 229 ` 399 ` 399 ` 349 ` 649 TBA TBA TBA TBAp

MANAGEMENT INFORMATION SYSTEMS 9788126520190 9812530150 9789350040072 9788126542451 9788126544127 9788126534722 9788126521753 9788126518524 9788126543946

38

De Johnson Joshi Kaushik Laursen Linoff Magal Makridakis Marchewka

Visit us at www.wileyindia.com

MIS: Management Information Systems in Business, Government and Society pg. 11 Business Statistics: Decision Making with Data (Exclusively distributed by CBS Publishers & Distributors) pg. 13 pg. 11 Management Information Systems Web Analytics 2.0: The Art of Online Accountability & Science of Customer Centricity Business Analytics for Managers: Taking Business Intelligence Beyond Reporting Data Mining Techniques: for Marketing, Sales and Customer Relationship Management, 3ed pg. 11 Essentials of Business Processes and Information Systems pg. 12 Forecasting: Methods and Applications, 3ed Information Technology Project Management, 4ed, ISV

` 599 $ 8.25 ` 379 ` 699 ` 649 ` 679 ` 359 ` 649 ` 539

QTY.

SUBJECT WISE LISTING ISBN 9788126539680 9789350043059 9788126532032 9788177228502 9788126517589 9789351192442 9788126526390 9788126514410 9788126509683 Releasing Soon

AUTHOR

TITLE

PRICE

Murugesan Parimi Prasad Shrivastava Shmueli Singh Turban Turban Turban Pearlson

Harnessing Green IT: Principles and Practices pg. 12 pg. 12 Management Information System, w/cd Fundamentals of Business Analytics, w/cd pg. 12 Computer Applications in Management, w/cd Data Mining for Business Intelligence: Concepts, Techniques and Applications in Microsoft Office Excel with XLMiner Computer Applications in Management pg. 12 pg. 12 Information Technology for Management:Transforming Organizations in the Digital Economy 7ed Information Technology for Management:Transforming Organizations in the Digital Economy, 6ed, w/cd pg. 12 Introduction to Information Technology, 2ed Strategic Management of Information Systems, 5ed, ISV

` 549 ` 349 ` 579 ` 449 ` 709 ` 499 ` 629 ` 649 ` 639 TBA

Aaker Aaker Aaker Agarwal Amin Anand Bhasin Berman Capon, Singh Chopra Clow Craig Cron Dalrymple Gronroos Hoyle Kotabe Kumar Kumar Kumar Kumar Lascu Lindquist McAuley McDaniel Mishra Mohapatra Ramamurthy Sekaran Srinivasan Siddiqui Sople Sople Trochim Zikmund Aaker Chhabra Chopra Kaur Sathapriya

Marketing Research, 10ed pg. 13 pg. 13 Strategic Market Management, 9ed Strategic Market Management: Global Perspectives NEW pg. 13 Store Operations pg. 13 The Impact of E-Marketing on E-Buyer Behaviour, w/cd Marketing Management pg. 13 pg. 13 Customer Relationship Management, w/cd Marketing: Marketing in the 21st Century, 8ed pg. 14 Managing Marketing: An Applied Approach pg. 14 Marketing Management Services Marketing: Operation, Management and Strategy, 2ed International Marketing Research, 2ed (Exclusively distributed by CBS Publishers & Distributors pg. 17 pg. 14 Sales Management: Concepts and Cases, 10ed, ISV Marketing Management, 7ed (Exclusively distributed by CBS Publishers & Distributors) pg. 17 pg. 14 Service Management and Marketing: Customer Management in Service Competition, 3ed Event Marketing: How to Successfully Promote Events, Festivals, Conventions and Expositions pg. 14 pg. 14 Global Marketing Management, 5ed Consumer Behaviour and Marketing Communication: An Indian Perspective pg. 15 pg. 15 Customer Relationship Management : Concepts & Application pg. 15 Customer Relationship Management : A Databased Approach Essentials of Marketing Research, 2ed (Exclusively distributed by CBS Publishers & Distributors) pg. 17 pg. 15 International Marketing (with casebook) Shopper, Buyer & Consumer Behavior: Theory & Marketing Applications pg. 15 International Marketing: Consuming Globally, Thinking Globally (Exclusively distributed by CBS Publishers & Distributors) pg. 17 pg. 15 Marketing Research, 8ed, w/cd pg. 15 Customer Service in Retailing, Indian Text ed pg. 16 E-Marketing pg. 16 Research Methodology pg. 16 Research Methods for Business: A Skill Building Approach, 5ed Cases in Retail Management pg. 16 pg. 16 International Marketing E-Marketing in Digital Age: Text & Cases, 2ed, w/cd pg. 16 pg. 16 E-Marketing Text & Cases Research Methods, 2ed pg. 16 Customer Relationship Management Marketing Research, 11ed, ISV Consumer Behaviour Marketing Management - Revised & Upgraded Advertising and Brand Management Marketing Research

` 709 ` 459 ` 499 ` 349 ` 449 ` 359 ` 399 ` 399 ` 799 ` 329 ` 429 $ 6.50 ` 589 $ 7.50 ` 599 ` 399 ` 709 ` 395 ` 449 ` 419 $ 7.50 ` 399 ` 329 $ 5.50 ` 709 ` 279 ` 379 ` 449 ` 519 ` 225 ` 349 ` 395 ` 375 ` 379 ` 439 TBA TBA TBA TBA TBA

Excel Models for Business and Operations Management, 2ed pg. 17 Game Theory: An Introduction pg. 17 pg. 18 Applied Business Statistics, 7ed pg. 18 Modern Production / Operations Management, 8ed pg. 18 Project Management: Planning and Control Techniques, 4ed Managing Quality, 5ed pg. 18 pg. 18 International Logistics pg. 18 Beginning R: The Statistical Programming Language Applied Data Mining: Statistical Methods for Business and Industry (Exclusively distributed by CBS Publishers & Distributors) pg. 21 Management Guide to Quality & Productivity, 2ed Project Management Core Textbook, 2 Indian ed NEW pg. 17 pg. 18 Operations, Strategy and Technology: Pursuing the Competitive Edge pg. 19 Production and Operations Management

` 519 ` 539 ` 749 ` 639 ` 499 ` 499 ` 399 ` 649 $ 5.50 ` 299 ` 709 ` 629 ` 449

QTY.

MARKETING 9788126531189 9788126536245 9788126548927 9788177225167 9789350043202 9789350042489 9789350044544 9788177223828 9788126548514 9788177228427 9788177223767 9971513862 9788126526383 9814126217 9788126512874 9788126524679 9788126534128 9789351191827 9788177226225 9788126509133 9812531823 9788177223705 9788177223835 9812532358 9788126529353 9788177223712 9788126542000 9788177229714 9788126531318 9788177229127 9788177229752 9789351192428 9788177224320 9788177223729 9788126528059 Releasing Soon Releasing Soon Releasing Soon Releasing Soon Releasing Soon

OPERATIONS MANAGEMENT 9788126509515 9788126523191 9788126537075 9788126513727 9788126521647 9788126522460 9788177224306 9788126541201 9812531785 9788177224580 9788126550807 9788126531158 9789350045091

Barlow Barron Black Buffa Burke Dale David Gardener Giudici Gopalan Gopalan Hayes Jain

nd

Prices are subject to change without prior notice.

39

SUBJECT WISE LISTING ISBN

AUTHOR

9788126542451 9788126538874 9788126519071 9788126544127 9788126543946 9788177229721 9788126537082 9788126542543 9788126544097 9788177221916 9788177225808 9788126525065 9788126526918 9788126532032 9788177226232 9788126512560 9788126537044 9788126536351 9788126517589 9789350043172 9788126508358 9812531637 Releasing Soon Releasing Soon

Kaushik Kerzner Kulkarni Laursen Marchewka Marwah Meredith Meredith Mitra Mohanty Mohanty Montgomery Powell Prasad Rajaram Ravindran Russell Sanders Shmueli Suri Thayer Vonderembse Montgomery Russell

TITLE

PRICE

Web Analytics 2.0: The Art of Online Accountability & Science of Customer Centricity pg. 19 Project Management: A Systems Approach to Planning, Scheduling and Controlling, 10ed Quality Control Business Analytics for Managers: Taking Business Intelligence Beyond Reporting pg. 19 Information Technology Project Management, 4ed, ISV pg. 19 Project Management, w/cd pg. 19 Project Management: A Managerial Approach, 8ed pg. 19 Operations Management, 5ed, ISV pg. 19 Fundamentals of Quality Control and Improvement, 3ed pg. 20 Supply Chain Management (Theories & Practices) Supply Chain Management (Indian Case Studies) pg. 20 pg. 20 Statistical Quality Control: A Modern Introduction, 6ed pg. 20 Management Science: The Art of Modeling with Spreadsheets, Excel 2007 update, 2ed pg. 5 Fundamentals of Business Analytics, w/cd pg. 20 Total Quality Management pg. 20 Operations Research: Principles and Practice, 2ed pg. 20 Operations Management, 7ed pg. 20 Supply Chain Management: A Global Perspective Data Mining for Business Intelligence: Concepts, Techniques and Applications in Microsoft Office Excel with XLMiner pg. 21 Total Quality Management Software Engineering Project Management, 2ed pg. 21 Operations Management: Concepts, Methods and Strategies (Exclusively distributed by CBS Publishers & Distributors) pg. 21 Statistical Quality Control: A Modern Introduction, 7ed, ISV Operations Management: Creating Value Along the Supply Chain, 8ed, ISV

pg. 5

` 699 ` 649 ` 479 ` 649 ` 539 ` 449 ` 709 ` 599 ` 649 ` 329 ` 159 ` 639 ` 799 ` 579 ` 399 ` 589 ` 739 ` 599 ` 709 ` 375 ` 729 $ 6.90 TBA TBA

ORGANIZATIONAL BEHAVIOUR 9789351192459 9788177224597 9788126523948 9788177227987 9789351191810 9812531459 9788126541270 9788177228526 Releasing Soon

Organizational Behaviour: Design, Structure and Culture, 2ed, w/cd pg. 21 Organizational Behaviour: Design Structure and Culture pg. 21 Organizational Behavior: A Strategic Approach, 2ed pg. 21 Organizational Behavior Organizational Behaviour, w/cd pg. 22 Management and Organizational Behaviour Essentials (Exclusively distributed by CBS Publishers & Distributors) pg. 22 pg. 22 Organizational Behavior, 12ed, ISV pg. 22 Organizational Behavior Contemporary Strategy Analysis Text Only, 8ed

` 449 ` 395 ` 649 ` 349 ` 395 $ 5.00 ` 579 ` 299 TBA

Aaker Bajaj Chen Collis Grant Grant Grant Gupta Saloner Singh Srinivasan Tidd Trehan Gaughan Pearlson Pithadia

Strategic Market Management: Global Perspectives NEW pg. 22 Business Ethics: An Indian Perspective Strategic Management of e-Business, 2ed (Exclusively distributed by CBS Publishers & Distributors) pg. 24 pg. 22 International Strategy: Context, Concepts and Implications NEW pg. 22 Contemporary Strategy Analysis, 7ed pg. 23 Contemporary Strategic Management, 6ed pg. 23 Contemporary Strategic Management Case Studies, 6ed Global Strategy and the Organization (Exclusively distributed by CBS Publishers & Distributors) pg. 24 Strategic Management pg. 23 Strategic Management and Business Policy, w/cd pg. 23 pg. 23 Strategic Retail Management pg. 23 Managing Innovation: Integrating Technological, Market and Organizational Change, 4ed Strategic Management pg. 23 pg. 27 Mergers, Acquisitions and Corporate Restructurings, 5ed Strategic Management of Information Systems, 5ed, ISV Strategic Management and Business Policy

` 499 ` 369 $ 5.50 ` 549 ` 579 ` 529 ` 419 $ 2.90 ` 469 ` 429 ` 349 ` 689 ` 299 ` 729 TBA TBA

Alexander Arzac Bapat Bessis Bhatt Damodaran Damodaran Damodaran Damodaran Damodaran Desai Desai

Market Models: A Guide to Financial Data Analysis pg. 25 pg. 25 Valuation for Mergers, Buyouts and Restructuring, 2ed, w/cd Marketing of Financial Services pg. 25 Risk Management in Banking, 3ed NEW pg. 24 pg. 25 Security Analysis and Portfolio Management pg. 25 Applied Corporate Finance, 3ed pg. 25 Corporate Finance Theory and Practice, 2ed pg. 26 Damodaran on Valuation, 2ed Investment Valuation: Tools and Techniques for Determining the Value of any Asset, University ed, 3ed pg. 26 The Little Book of Valuation: How to Value A Company, Pick a Stock and Profit pg. 26 International Finance: A Casebook pg. 26 Mergers and Acquisitions, w/cd

` 599 ` 599 ` 399 ` 999 ` 349 ` 699 ` 699 ` 699 ` 739 ` 350 ` 599 ` 449

Gupta Gupta Hitt Joshi Raju Schermerhorn Schermerhorn Sultan Grant

STRATEGIC MANAGEMENT 9788126548927 9788177221671 9812531890 9788126552429 9788126542529 9788126519644 9788126519637 9812531238 9788126515684 9789350044995 9788177226706 9788126534050 9788177228229 9788126531660 Releasing Soon Releasing Soon

FINANCE 9788126523702 9788126524129 9789351191001 9788126551835 9788177224870 9788126537884 9788126511150 9788126518852 9788126536009 9788126536481 9788126510832 9789350043165

40

Visit us at www.wileyindia.com

pg. 26

QTY.

SUBJECT WISE LISTING ISBN 9789350040225 9788126528141 9788126542697 9788126545650 9788126531288 9788126551743 9788126529360 9788126531660 9788177222524 9788126542581 9789351197003 9788126510443 9788177227390 9788126536344 9788126526376 9788126544080 9788126544257 9788177228090 9788126523665 9788126550999 9788126524907 9788126509584 9788126519446 9788126534043 9788126547395 9788126530069 9788177227130 9788126551804 9788126525157 9789351194293 9788126533466 9812532374 9788126546053 9789350042403 9788126531820 9788177229028 9788126519903 9788126536931 9788126515936 9788126513925 9788126548934 9971514222 9788126513062 9789350043042 9788126531714 9788126550456 9788126510221 9788126547401 Releasing Soon Releasing Soon Releasing Soon Releasing Soon Releasing Soon

AUTHOR Dhagat Elton Etheridge Fairhurst Finnerty Fontanills Forbes Gaughan Goel Gottlieb Goyal Gup Gupta Hull Jones Jorion Joseph Khurana Kolb Lai Monks Narayanan Panda Parameswaran Parasuraman Parrino Parthasarathy Pinto Proctor Rao Sathye Sathye Schofield Sekhar Sengupta Shah Shanmugham Shapiro Skipper Solomons Tsay Vaughan Vaughan Verma Veronesi Wells White Young Desai Jones Premlatha Shah Shapiro

TITLE

PRICE

Financial Management pg. 26 pg. 26 Modern Portfolio Theory and Investment Analysis, 8ed Excel Data Analysis: Your visual blueprintTM for creating and analyzing data, charts and PivotTables, 3ed pg. 27 Using Excel for Business Analysis: A Guide to Financial Modelling Fundamentals + Website pg. 27 Project Financing: Asset-Based Financial Engineering, 2ed pg. 27 Getting Started in Commodities NEW pg. 24 pg. 27 Behavioural Finance pg. 27 Mergers, Acquisitions and Corporate Restructurings, 5ed pg. 27 Strategic Financial Management, w/cd pg. 27 Next Generation Excel, 2ed: Modeling in Microsoft Excel for Analysts and MBAS Direct Taxation A.Y. 2015-16, 3ed NEW pg. 24 pg. 28 Commercial Banking: The Management of Risk, 3ed Comdex Computer and Financial Accounting with Tally 9.0 Course Kit, w/cd pg. 28 Risk Management and Financial Institutions, 3ed pg. 28 Investments: Principles and Concepts, 11ed pg. 28 Financial Risk Manager Handbook + Test Bank: FRM Part I / Part II, 6ed Advanced Credit Risk - Analysis and Management pg. 28 pg. 28 Corporate Governance Futures, Options and Swaps, 5ed pg. 28 Professional Financial Computing Using Excel and VBA NEW pg. 24 pg. 29 Corporate Governance, 4ed Finance for Strategic Decision-Making: What Non-Financial Managers Need to Know pg. 29 pg. 29 Understanding Microfinance Fundamentals of Financial Instruments: An Introduction to Stocks, Bonds, Foreign Exchange and Derivatives pg. 29 pg. 29 Fundamentals of Financial Derivatives, 3ed pg. 29 Fundamentals of Corporate Finance pg. 29 Corporate Governance: Principles, Mechanisms & Practice pg. 24 Equity Asset Valuation, 2ed NEW Building Financial Models with Microsoft Excel: A Guide for Business Professionals, 2ed pg. 29 Financial Engineering, Risk Management & Financial Institutions, w/cd NEW pg. 25 pg. 30 International Financial Management International Financial Management (Exclusively distributed by CBS Publishers & Distributors) pg. 32 Commodity Derivatives: Markets and Applications pg. 30 Working Capital Management, w/cd pg. 30 pg. 30 Financial Analysis and Modeling using Excel and VBA, w/cd pg. 30 Financial Management, 2ed, w/cd pg. 30 Financial Services pg. 30 Multinational Financial Management, 9ed Risk Management and Insurance Perspectives in Global Economy pg. 30 Corporate Governance and Accountability pg. 30 pg. 31 Analysis of Financial Time Series, 3ed Essentials of Insurance: A Risk Management Perspective (Exclusively distributed by CBS Publishers & Distributors) pg. 32 Fundamentals of Risk and Insurance, 9ed pg. 31 International Financial Management, w/cd pg. 31 pg. 31 Fixed Income Securities: Valuation, Risk and Risk Management pg. 25 Corporate Fraud Handbook: Prevention and Detection, 4ed NEW pg. 31 The Analysis and Use of Financial Statements, 3ed, w/cd pg. 31 Corporate Financial Reporting and Analysis, 3ed Investment Management, (Security Analysis and Portfolio Management) Investments: Principles and Concepts, 12ed, ISV Advanced Financial Management Forex Management Multinational Financial Management, 10ed

QTY.

` 399 ` 599 ` 499 ` 799 ` 699 ` 749 ` 589 ` 729 ` 369 ` 699 ` 499 ` 599 ` 299 ` 709 ` 649 ` 1299 ` 599 ` 329 ` 649 ` 1199 ` 649 ` 349 ` 479 ` 629 ` 529 ` 699 ` 325 ` 1099 ` 649 ` 499 ` 699 $ 8.50 ` 999 ` 499 ` 779 ` 499 ` 519 ` 739 ` 669 ` 469 ` 739 $ 8.90 ` 649 ` 399 ` 779 ` 1199 ` 729 ` 1069 TBA TBA TBA TBA TBA

ACCOUNTING 9812531661 9788126526444 9789351191902 9789351190301 9788126551637 9788126551644 9788126544738 9788126544745 9789350043134 9788126552689 9788126512638

Bagranoff Balakrishnan Bhatia Goyal IMA IMA IMA IMA Jain Jiambalvo Jones

Core Concepts of Accounting Information Systems, 9ed (Exclusively distributed by CBS Publishers & Distributors) pg. 34 pg. 33 Managerial Accounting Cost Accounting pg. 33 Accounting for Managers pg. 33 Wiley CMAexcel Learning System Exam Review 2015 + Test Bank: Part 1, Financial Planning, Performance and Control, (Participant Kit) Wiley CMAexcel Learning System Exam Review 2015 + Test Bank: Part 2, Financial Decision Making, (Participant Kit) NEW pg. 33 Wiley CMAexcel Learning System Exam Review 2014, Part 1, Financial Planning, Performance and Control Wiley CMAexcel Learning System Exam Review 2014, Part 2, Financial Decision Making pg. 33 Accounting for Managers, w/cd pg. 32 Managerial Accounting, 5ed NEW pg. 33 Accounting for Non-Specialists

NEW

$ 8.00 ` 859 ` 495 ` 395 pg. 33

` 429 ` 649 ` 799

Prices are subject to change without prior notice.

41

SUBJECT WISE LISTING ISBN

AUTHOR

TITLE

PRICE

9788126551262 9788177229233 9789350040973 9788177229356 9788126544066 9788126553211

Kimmel Kogent Kogent Kogent Stephanie Whittington

Financial Accounting, 7ed, ISV NEW pg. 32 Tally 9 in Simple Steps Tally 9 in Simple Steps, Hindi ed Tally.ERP 9 in Simple Steps, Hindi ed How to Pass the CPA Exam: TheIPassTheCPAexam.com Guide for International Candidates pg. 33 Wiley CPAexcel Exam Review 2015, Auditing and Attestation NEW pg. 32

9788126553228

Whittington

Wiley CPAexcel Exam Review 2015, Business Environment and Concepts

NEW

pg. 32

9788126553242

Whittington

Wiley CPAexcel Exam Review 2015, Financial Accounting and Reporting

NEW

pg. 32

9788126553235

Whittington

Wiley CPAexcel Exam Review 2015, Regulation

Besanko Besanko Bradley Enders Harris Keating Maddala Miles Salvatore Samuelson Singh Truett Welch Ajmani Besanko

Economics of Strategy, 6ed, ISV pg. 34 pg. 34 Microeconomics, 4ed pg. 34 Essential Mathematics for Economics and Business, 2ed pg. 34 Applied Econometric Time Series, 3ed Applied Time Series Modelling and Forecasting (Exclusively distributed by CBS Publishers & Distributors) pg. 35 Managerial Economics: An Economic Foundation for Business Decisions, 2ed Introduction to Econometrics, 4ed pg. 34 pg. 34 Macroeconomics: Understanding the Wealth of Nations, 2ed pg. 34 International Economics: Trade and Finance, 11ed, ISV NEW pg. 35 Managerial Economics, 6ed, ISV pg. 35 Managerial Economics, w/cd pg. 35 Managerial Economics: Analysis, Problems, Cases, 8ed Economics: Theory and Practice, 7ed pg. 35 Applied Econometrics Using the SAS System Microeconomics, 5ed, ISV

` 629 ` 689 ` 649 ` 489 $ 6.00 ` 369 ` 709 ` 549 ` 709 ` 729 ` 429 ` 519 ` 619 TBA TBA

Food and Beverage Service pg. 35 pg. 36 Hotel Front Office Management pg. 36 Introduction to Management in the Hospitality Industry, 10ed pg. 36 Purchasing: Selection and Procurement for the Hospitality Industry, 8ed pg. 36 Hospitality Marketing Management, 5ed

` 439 ` 499 ` 599 ` 699 ` 699

NEW

pg. 32

` 819 ` 299 ` 299 ` 299 ` 699 ` 14999 (Set Price) ` 14999 (Set Price) ` 14999 (Set Price) ` 14999 (Set Price)

ECONOMICS 9788126540716 9788126532063 9788126509188 9788126543915 9812532323 9788177223859 9788126534159 9788126516414 9788126552344 9788126544349 9789350043035 9788126512539 9788126512621 Releasing Soon Releasing Soon

HOTEL MANAGEMENT 9788126542659 9788126537242 9788126537259 9788126537266 9788126537273

Axler Bardi Barrows Feinstein Reid

BUSINESS / SELF HELP BOOKS NEW RELEASES - BUSINESS & DUMMIES 9788126553075 9788126552016 9788126552184 9788126552825 9788126552702 9788126552252 9788126552191 9788126552290 9788126552818 9788126552719 9788126552726 9788126552696 9788126552641 9788126550531 9788126552269 9788126552801 9788126552306

Alexander Osterwalder Andrie De Vries Andy Rathbone Barry Burd Ben Stein Donald Chesnut Frank Ryan John Haydon Jon Chappell Josh Linkner Kathryn D. Cramer Patrick Lencioni Philip Kotler Rajiv Ramnath Roger Burghall Sharat Sharan Wendy Abraham

Value Proposition Design: How to Create Products and Services Customers Want R Programming for Dummies Windows 8.1 for Dummies Beginning Programming with Java for Dummies, 4ed How to Really Ruin Your Financial Life and Portfolio UX for Dummies Willpower for Dummies Facebook Marketing for Dummies, 4ed Guitar All-In-One for Dummies, 2ed The Road to Reinvention: How to Drive Disruption and Accelerate Transformation Lead Positive: What Highly Effective Leaders See, Say and Do The Three Signs of a Miserable Job: A Fable for Managers (And Their Employees) Winning Global Markets: How Businesses Invest and Prosper in The World’s High-Growth Cities Beginning iOS Programming for Dummies Lean Six Sigma Business Transformation for Dummies Webinars for Dummies Chinese for Dummies, 2ed

` 699 ` 499 ` 449 ` 499 ` 250 ` 499 ` 149 ` 499 ` 599 ` 599 ` 599 ` 599 ` 699 ` 499 ` 499 ` 449 ` 499

BUSINESS / SELF HELP BOOKS 9788126534678 9788126550166 9788126551705 9788126533626 9788126541591 9788126507023

42

Amy Lyman Anil K. Gupta Annie Tsai Bill Roedy Bob Seller Brain Tracy

Visit us at www.wileyindia.com

The Trustworthy Leader: Leveraging The Power of Trust to Transform your Organization The Silk Road Rediscovered The Small Business Online Marketing Handbook What Makes Business Rock: Building The World’s Largest Global Networks Forbes Best Business Mistakes Create Your Own Future

` 399 ` 599 ` 499 ` 399 ` 299 ` 399

QTY.

BUSINESS / SELF HELP BOOKS ISBN 9788126533763 9788126514533 9788126551712 9788126533640 9788126536450 9788126535859 9788126533633 9788126540815 9788126534692 9788126550227 9788126550272 9788126535002 9788126544875 9788126550265 9788126533657 9788126550234 9788126536474 9788126533664 9788126550241 9788126533602 9788126543267 9788126550258 9788126550159 9788126507498 9788126533053 9788126535866 9788126536443 9788126533619 9788126551682 9788126509065 9788126551699 9788126544073 9788126546435 9788126536467 9788126548064 9788126533596 9788126534258 9788126535842

AUTHOR

TITLE

PRICE

Brian Solis Brian Tracy Christoph Lueneburger Claire Diaz-Ortiz David Gebler David Langton David Meerman Scott David Sibbet David Sibbet Denise Lee Yohn Derek Lidow Dov Seidman GMAC Hardi Meybaum James M. Kouzes Jason Thibeault Jeffrey Gitomer Jennifer Aaker John Cross Ken Fisher Kevin Hogan Kit Yarrow Madan Birla Michael Marquardt Micheal Burchell Nancy Flynn Napoleon Hill Nitin Pangarkar Patrick C. Flood Patrick Lencioni Rahul Sarogi Rawdy McLean Robert G. Hagstrom Robert Spector Sam Cawthorn Stephen Drotter Stephen Lambert Tim Clark

The End of Business As Usual: Rewire The Way You Work to Succeed in The Consumer Revolution Change Your Thinking Change Your Life A Culture of Purpose: How to Choose The Right People and Make The Right People Choose You Twitter for Good: Change The World one Tweet at a Time The 3 Power Values: How Commitment, Integrity and Transparency Clear The Roadblocks to Performance Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design Real-Time Marketing & PR Visual Leaders: New Tools for Visioning, Management & Organization Change Visual Meetings: How Graphics, Sticky Notes & Idea Mapping can Transform Group Productivity What Great Brands Do: The Seven Brand-Building Principles That Separate The Best from The Rest Startup Leadership: How Savvy Entrepreneurs Turn Their Ideas into Successful Enterprises How: Why How We Do Anything Means Everything, Expanded ed.

Disrupt or Be Disrupted: A Blueprint for Change in Management Education The Art of Product Design: Changing How Things Get Made The Truth About Leadership: The No-Fads, Heart-Of-The-Matter Facts You Need To Know Recommend This!: Delivering Digital Experiences That People Want to Share Little Book of Leadership The Dragonfly Effect: Quick, Effective and Powerful Ways to use Social Media to Drive Social Change The Little Black Book for Managers: How to Maximize Your Key Management Moments of Power Markets Never Forget The Science of Influence: How to Get Anyone to Say Yes in 8 Minutes or Less, 2ed Decoding The New Consumer Mind: How and Why We Shop and Buy Unleashing Creativity and Innovation Leading with Questions The Great Workplace: How to Build It, How to Keep It and Why It Matters The Social Media Handbook: Policies and Best Practices Napoleon Hill’s Golden Rules: The Lost Writings High Performance Companies: Successful Strategies from The World’s Top Achievers Change Lessons from The CEO: Real People, Real Change Overcoming The Five Dysfunctions of a Team Investing in India: A Value Investor’s Guide to the Biggest Untapped Opportunity in the World Play A Bigger Game The Warren Buffett Way, 3ed +Website The Nordstrom Way to Customer Service Excellence, 2ed Bounce Forward: How to Transform Crisis into Success The Performance Pipeline: Getting The Right Performance At Every Level Of Leadership Undercover Boss: Inside The Tv Phenomenon that is Changing Bosses and Employees Everywhere Business Model You: A One-Page Method for Reinventing Your Career

QTY.

` 399 ` 399 ` 599 ` 299 ` 499 ` 399 ` 399 ` 599 ` 499 ` 599 ` 599 ` 595 ` 899 ` 599 ` 299 ` 399 ` 299 ` 399 ` 399 ` 349 ` 599 ` 350 ` 299 ` 599 ` 499 ` 299 ` 349 ` 699 ` 349 ` 599 ` 199 ` 599 ` 299 ` 299 ` 399 ` 399 ` 599

DUMMIES 9788126543304 9788126543021 9788126547555 9788126546640 9788126547548 9788126544394 9788126543809 9788126539093 9788126545971 9788126545810 9788126549184 9788126534661 9788126533725 9788126535873 9788126535880 9788126549467 9788126542475 9788126550425 9788126544769 9788126534685 9788126536504 9788126538706 9788126539697 9788126541331 9788126545346 9788126533534 9788126544981

Aliza Sherman Social Media Engagement for Dummies Allen Elkin Stress Management for Dummies, 2ed Amine Bouchentouf Arabic for Dummies, 2ed Amy Lupold Bair Blogging for Dummies, 5ed Andrew Kaufman Russian for Dummies, 2ed Carolyn Abram Facebook for Dummies, 5ed Cash Psychology for Dummies, 2ed Craig Gygi Six Sigma for Dummies, 2ed David F. Carr Social Collaboration for Dummies David Semmelroth Data Driven Marketing for Dummies Dayna Rothman Lead Generation for Dummies Dodi-Katrin Schmidt French for Dummies, 2ed, w/cd Dr. John Marrin Leadership for Dummies Dr. Roger Henderson Dad’s Guide to Pregnancy for Dummies Dr. Sarah Jarvis Pregnancy for Dummies, 2ed Dr. Amrutur V. Srinivasan Hinduism for Dummies Dr. Christina Schlachter Critical Conversations for Dummies Dummies Piano and Keyboard All In One for Dummies Ed McCarthy Wine for Dummies, 5ed Elizabeth Clark Flirting for Dummies Elizabeth Kuhnke Body Language for Dummies, 2ed Elizabeth Kuhnke Persuasion & Influence for Dummies Eriko Sato Japanese for Dummies, 2ed, w/cd Florian Rustler Mind Mapping for Dummies Gail Evans Counseling Skills for Dummies, 2ed Georg Feuerstein Yoga for Dummies, 2ed Gillian Burn Personal Development All-In-One For Dummies, 2ed

` 399 ` 399 ` 499 ` 499 ` 499 ` 399 ` 399 ` 399 ` 449 ` 499 ` 449 ` 499 ` 499 ` 349 ` 349 ` 499 ` 249 ` 599 ` 399 ` 199 ` 499 ` 349 ` 499 ` 499 ` 399 ` 399 ` 499

Prices are subject to change without prior notice.

43

BUSINESS / SELF HELP BOOKS ISBN

AUTHOR

9788126545827 9788126543977 9788126550500 9788126539109 9788126551286 9788126533749 9788126546268 9788126550470 9788126546442 9788126533756 9788126514052 9788126551002 9788126533589 9788126538690 9788126546657 9788126541461 9788126536498 9788126533565 9788126538768 9788126543762 9788126548590 9788126533770 9788126536528 9788126538720 9788126539574 9788126541348 9788126550432 9788126543014 9788126533572 9788126543779 9788126545353 9788126534647 9788126551279 9788126533732 9788126538751 9788126550449 9788126538713 9788126550487 9788126538744 9788126544387 9788126538737 9788126533688 9788126534654 9788126544974 9788126541355

44

Greg Holden James D. Underwood Jamie Carger Jan Zimmerman Janine Warner Jeni Purdie Jerry Kovarsky Jessica Pryce-Jones Joan Pastor Joel Elad John B. Arden John Morgan Joshua Waldman Judy Apps Karen Dietz Kate Burton Kate Burton Katherine Lockett Ken Lloyd Kennedy Krista Neher Kyle Lacy Laura Fitton Leslie Poston Lori Randall Stradtman Mark Phillips Mathew Sweezey Michael Becker Mike Bryant Muehlhausen Patrick Sherratt Paulina Christensen Ray Anthony Rhena Branch Ruth Mortimer Shamshah Alidina Shiv Singh Stefan Thomas Stephan Bodian Stephen J. Genco Susan Chritton Susan J. Getgood Susana Wald Tracy Packiam Alloway Victoria Pynchon

Visit us at www.wileyindia.com

TITLE Starting An Online Business for Dummies, 7ed Competitive Intelligence for Dummies Facebook All In One for Dummies, 2ed Social Media Marketing All-in-One for Dummies, 2ed Social Media Design for Dummies Life Coaching for Dummies, 2ed Playing Keyboard for Dummies Running Great Meeting & Workshops for Dummies Success As An Introvert for Dummies LinkedIn for Dummies, 2ed Improving Your Memory for Dummies Lean Six Sigma for Dummies, 2ed Job Searching with Social Media for Dummies Voice & Speaking Skills for Dummies, w/cd Business Storytelling for Dummies Business Skills All-in-One for Dummies Confidence for Dummies, 2ed Work / Life Balance for Dummies Performance Appraisals & Phrases for Dummies Job Search Letters for Dummies Visual Social Marketing for Dummies Twitter Marketing for Dummies Twitter for Dummies, Pocket ed Social Media Metrics for Dummies Online Reputation Management for Dummies Guitar for Dummies, 3ed, w/cd Marketing Automation for Dummies Mobile Marketing for Dummies Self-Hypnosis for Dummies, w/cd Business Models for Dummies Passing Exams for Dummies, 2ed German for Dummies, 2ed, w/cd Innovative Presentations for Dummies Boosting Self-Esteem for Dummies Marketing for Dummies, 3ed Mindfulness at Work for Dummies Social Media Marketing for Dummies, 2ed Business Networking for Dummies Meditation for Dummies, 3ed, w/cd Neuromarketing for Dummies Personal Branding for Dummies Professional Blogging for Dummies Spanish for Dummies, 2ed, w/cd Training Your Brain for Dummies Success as a Mediator for Dummies

PRICE ` 499 ` 449 ` 599 ` 499 ` 499 ` 499 ` 499 ` 299 ` 399 ` 349 ` 499 ` 499 ` 349 ` 399 ` 499 ` 499 ` 249 ` 349 ` 199 ` 399 ` 499 ` 349 ` 99 ` 349 ` 399 ` 399 ` 499 ` 399 ` 499 ` 399 ` 299 ` 399 ` 449 ` 349 ` 349 ` 499 ` 349 ` 299 ` 399 ` 499 ` 349 ` 349 ` 399 ` 299 ` 399

QTY.

WILEY INDIA REPRESENTATIVES You may place orders with any of our representatives whose contact details are mentioned below.

EDUCATION & CORPORATE LEARNING SOLUTIONS

TRADE & ACADEMIC SALES WEST, NORTH & CENTRAL INDIA

TRADE & ACADEMIC SALES SOUTH INDIA

Gaurav Tewari Email: gtewari@wiley.com

R. Raman Kandpal Email: rkandpal@wiley.com

K.V. Ravinaraayanan Email: rkiznatt@wiley.com

RETAIL & ONLINE SALES

IMPORTED BOOK SALES

Jaideep Chakravarty Email: jchakravar@wiley.com

Kamal Chandel Email: kchandel@wiley.com

NORTH ZONE

SOUTH ZONE

TRADE & ACADEMIC SALES Email ID: delsales@wiley.com

TRADE & ACADEMIC SALES Email ID: blrsales@wiley.com

Delhi / NCR, Haryana, HP, J&K, Punjab, Rajasthan, Uttarakhand Jitender Kr. Email: jailawad@wiley.com Sunil Kr. Singh Email: sksingh@wiley.com Amit Rawat Email: arawat@wiley.com Nitin Malik Email: nmalik@wiley.com Akash Anand Email: aanand@wiley.com Tarun Chhabra (Chandigarh) Email: tchhabra@wiley.com

Karnataka Raju Joseph Email: rjoseph@wiley.com Varghese Thomas Email: vthomas@wiley.com Bivin Jacob Email: bjacob@wiley.com

Uttar Pradesh Manikant Shukla (Lucknow) Email: mshukla@wiley.com EDUCATION & CORPORATE LEARNING SOLUTIONS Ankit Sati Email: asati@wiley.com

Tamil Nadu S. Sajai Mohammed Email: mssmohamme@wiley.com Murugan M Email: mm@wiley.com Andhra Pradesh, Telangana, Orissa Mansoor Baig Email: mbaig@wiley.com G. Raghava Rao Email: rgajavel@wiley.com Kerala Binesh Kumar Email: bkuduvat@wiley.com

WEST ZONE TRADE & ACADEMIC SALES Email ID: mumsales@wiley.com

EAST ZONE

Maharashtra, Gujarat Amey N. Patankar Email: apatankar@wiley.com Anand Mohan (Ahmedabad) Email: amohan@wiley.com

TRADE & ACADEMIC SALES Email ID: delsales@wiley.com Gaurav Tewari Email: gtewari@wiley.com

Pune Vilas Ichalkaranje Email: vichalka@wiley.com Swapnil S. Koranne Email: skoranne@wiley.com Santosh Patil Email: spatil@wiley.com

Bihar, Jharkhand N.K. Sinha Email: nsinha@wiley.com

Madhya Pradesh, Chhattisgarh Crysler Emmanuel (Bhopal) Email: cemmanuel@wiley.com

West Bengal & North East States Chandan Mukherjee Email: cmukherjee@wiley.com Kiran Kumar Powrely Email: kpowrely@wiley.com

Wiley India Pvt. Ltd. HEAD OFFICE: BANGALORE: MUMBAI:

4435 36/7, Ansari Road, Daryaganj, New Delhi 110002. Tel: 91 11 43630000 Fax: 91 11 23275895 Email: csupport@wiley.com 14, Dr. Raj Kumar Road, 4th N Block, Rajaji Nagar, Bangalore 560010 Tel: 080 42896464 Telefax: 080 23124319 Email: blrsales@wiley.com Sadhana Complex, Plot No 713,Sector No:11, Near Radha Krishna Mandir, Juhugaon,Vashi Navi Mumbai 410 703 Tel: 022 27889263, 27889272 Email: mumsales@wiley.com

wileyindia.com | wileyonlinetraining.com | wileymaestro.com | ebooks.wileyindia.com | jeeknockout.com | dummiesindia.com facebook.com/wileyindia

twitter.com/wileyindiapl

Books are available online at

linkedin.com/in/wileyindia

google.com/+wileyindia

Learn More. Learn the New Way Wiley eTextBooks Wiley's rich textbook content now available on your favorite devices

More than 400 highly recommended, widely referred

eTextBooks from Wiley } Customized access portal for Institutions

Learn Interactively with Text-to-speech conversion

} Multiple user access } Secure, authorisation based platform } Quick access with internet connection & web browser (flash enabled)

Swift navigation Functionality to highlight, browse & search rapidly

ebooks.wileyindia.com

Scan the QR code for trial access

For more information on Wiley eTextBooks, please contact: spathak@wiley.com: +91-9958111566 Follow us on: facebook.com/wileyindia

twitter.com/wileyindiapl

Personalized sticky notes & bookmarks

linkedin.com/in/wileyindia

All logos and brand names of operating systems mentioned above are properties of their respective owners Wiley is not associated with any product or vendor mentioned above

google.com/+wileyindia