Wiley Academic Catalog Business, Finance & Economics June 2016

2016 June

Business, Finance and Economics Books

Journals

Wiley

ONLINE TRAINING

Online Books

Custom Content & Solutions

University Specific Content & Solutions

Finance & IT Certification Solutions

CONTENTS BUSINESS

1

BUSINESS ANALYTICS

1

COMMUNICATIONS

8

ENTREPRENEURSHIP

9

HUMAN RESOURCE MANAGEMENT

9 11

MANAGEMENT

11

MANAGEMENT INFORMATION SYSTEMS

12

MARKETING

14

OPERATIONS MANAGEMENT

17

ORGANIZATIONAL BEHAVIOR

21

STRATEGIC MANAGEMENT

22

FINANCE

23

ACCOUNTING

32

ECONOMICS

33

HOTEL MANAGEMENT

34

AUTHORWISE LISTING

35

BUSINESS / SELF-HELP BOOKS

40

NOTE

INTERNATIONAL BUSINESS

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BUSINESS / BUSINESS ANALYTICS BUSINESS Statistics for Business and Economics Sharma | NEW Table of Contents • Data Measurement and its Presentation • Descriptive Statistical Analysis • Probability Theory and Distributions • Sampling Theory and Sampling Distribution • Hypothesis Testing–Large Sample Tests • Hypothesis Testing–Small Sample Tests • Analysis of Variance (ANOVA) • Chi-Square Test and its Applications • Non-parametric Test • Correlation Analysis • Regression Analysis • Logistic Regression Analysis • Business Forecasting ISBN: 9788126559343 |

` 699

Also useful for Economics

E-Commerce: Fundamentals and Applications Chan Table of Contents • Part I: Technologies (Fundamentals) • Internet and World Wide Web • Client-side Programming • Server-side Programming I: Servlet fundamentals • Server-side Programming II: Database Connectivity • Server-side Programming III: Session Tracking • Basic Cryptography for Enabling E-commerce • Internet Security • Advanced technologies for e-commerce • Part 2: Applications • Internet Payment Systems • Consumer-oriented E-commerce • Business-oriented E-commerce • E-service • Web Advertising and Web Publishing • Step-by-Step Exercises for Building the VBS ISBN: 9788126514694 |

` 669

Business Process Reengineering & Change Management Dey Table of Contents • Business Process Reengineering and Kaizen • Definition and Illustrations of Business Process Reengineering • Business Process Reengineering and Other Management Concepts • Implementation of Business Process Reengineering • Reengineering Structure • Common Pitfalls in Business Process Reengineering • Change Management in Business Process Reengineering ISBN: 9788177225365 |

` 399

Business Law for Managers Goel Table of Contents • Laws relating to Contract, Sale of Goods, Negotiable Instruments and Consumer Protection. • Highlights of laws relating to Intellectual Property including Patents, Copyright and Trademark. • Highlights of some relevant economic laws like IT Act 2000; FEMA 1999; and Competition Act 2002. • Corporate laws include Company Law along with Corporate Governance. • Legal aspects relating to business - Partnerships,

Alternative Dispute Redressal, Sexual Harassment, Right to Information and Environment Protection. • Relevant aspects of the Constitution of India concerning business.

ISBN: 9788177225358 |

` 399 | BS

BUSINESS ANALYTICS Big Data, Black Book: Covers Hadoop 2, MapReduce, Hive, YARN, Pig, R and Data Visualization DT Editorial Services | NEW Table of Contents • Getting an Overview of Big Data • Exploring the Use of Big Data in Business Context • Introducing Technologies for Handling Big Data • Understanding Hadoop Ecosystem • Understanding MapReduce Fundamentals and HBase • Understanding Big Data Technology Foundations • Storing Data in Databases and Data Warehouses • Processing Your Data with MapReduce • Customizing MapReduce Execution and Implementing MapReduce Program • Testing and Debugging MapReduce Applications • Understanding Hadoop YARN Architecture • Exploring Hive • Analyzing Data with Pig • Using Oozie • NoSQL Data Management • Data Movement with Flume and Sqoop • Introduction to Mahout • Understanding Analytics and Big Data • Analytical Approaches and Tools to Analyze Data • Exploring R • Reading Datasets and Exporting Data from R • Manipulating and Processing Data in R • Working with Functions and Packages in R • Performing Graphical Analysis in R • Integrating R and Hadoop and Understanding Hive • Data Visualization-I • Data Visualization with Tableau (Data Visualization-II) • Social Media Analytics and Text Mining • Mobile Analytics • Finding a Job in the Big Data Market ISBN: 9789351199311 |

` 899 | BS

Data Analysis using SQL and Excel, 2ed Linoff | NEW Table of Contents • A Data Miner Looks at SQL • What’s in a Table?

Getting Started with Data Exploration • How Different Is Different? • Where Is It All Happening? Location, Location, Location • It’s a Matter of Time • How Long Will Customers Last? Survival Analysis to Understand Customers and Their Value • Factors Affecting Survival: The What and Why of Customer Tenure • Customer Purchases and Other Repeated Events • What’s in a Shopping Cart? Market Basket Analysis • Association Rules and Beyond • Data Mining Models in SQL • The Best-Fit Line: Linear Regression Models • Building Customer Signatures for Further Analysis • Performance Is the Issue: Using SQL Effectively ISBN: 9788126559480 |

` 799

Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, Revised and Updated Siegel | NEW Table of Contents • Liftoff! Prediction Takes Action (deployment) • With Power Comes Responsibility: Hewlett-Packard, Target, the Cops and the NSA Deduce Your Secrets (ethics) • The Data Effect: A Glut at the End of the Rainbow (data) • The Machine That Learns: A Look Inside Chase’s

Prices are subject to change without prior notice.

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BUSINESS ANALYTICS Prediction of Mortgage Risk (modeling) • The Ensemble Effect: Netflix, Crowdsourcing, and Supercharging Prediction (ensembles) • Watson and the Jeopardy! Challenge (question answering) • Persuasion by the Numbers: How Telenor, U.S. Bank and the Obama Campaign Engineered Influence (uplift) ISBN: 9788126559770 |

` 699

ISBN: 9788126550357 |

Big Data MBA: Driving Business Strategies with Data Science Schmarzo | NEW Table of Contents • Business Potential of Big Data Chapter • Data Science • Data Science for Business Stakeholders • Building Cross-Organizational Support ISBN: 9788126559657 |

Scripts 1 • Calling Views and Stored Procedures from Excel • Understanding Reporting Services • Browsing Analysis Services OLAP Cubes with Excel • Using the Data Mining Add-In for Microsoft Office • Delivering Business Intelligence with SharePoint and Excel Services • Publishing Your BI Tools to SharePoint • Leveraging PerformancePoint Services

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Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data Artun Table of Contents • A Complete Predictive Marketing Primer • Nine Easy Plays to Get Started with Predictive Marketing • How to Become a True Predictive Marketing Ninja ISBN: 9788126558131 |

Applied Predictive Analytics: Principles and Techniques for The Professional Data Analyst Abbott Table of Contents • Overview of Predictive Analytics • Setting Up the Problem • Data Understanding • Data Preparation • Itemsets and Association Rules • Descriptive Modeling • Interpreting Descriptive Models • Predictive Modeling • Assessing Predictive Models • Model Ensembles • Text Mining • Model Deployment • Case Studies ISBN: 9788126550388 |

` 799

Big Data and Analytics, w/cd Acharya Table of Contents • Types of Digital Data • Introduction to Big Data • Big Data Analytics • The Big Data Technology Landscape • Introduction to Hadoop • Introduction to MongoDB • Introduction to Cassandra • Introduction to MAPREDUCE Programming • Introduction to Hive • Introduction to Pig • Jasper Report using Jasper soft • Introduction to Machine Learning ISBN: 9788126554782 |

` 539 | BS | e

Microsoft Business Intelligence Tools for Excel Analysts Alexander Table of Contents • Leveraging Excel for Business Intelligence • Important Database Concepts • PivotTable Fundamentals • Introduction to Power Pivot • Loading External Data into Power Pivot • Creating Dashboards with Power View • Adding Location Intelligence with Power Map • Using the Power Query Add-In • Leveraging SQL for Business Intelligence • Essential SQL Server Concepts • Introduction to SQL • Creating and Managing SQL

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` 799

Also useful for Marketing

Analytics in a Big Data World: The Essential Guide to Data Science and its Applications Baesens Table of Contents • Big Data and Analytics • Data Collection, Sampling and Preprocessing • Predictive Analytics • Descriptive Analytics • Survival Analysis • Social Network Analytics • Analytics: Putting It All to Work • Example Applications ISBN: 9788126550890 |

` 699

Fraud Analytics Using Descriptive, Predivtice, and Social Network Techniques Baesens Table of Contents • Fraud: Detection, Prevention, and Analytics! • Data Collection, Sampling, and Preprocessing • Descriptive Analytics for Fraud Detection • Predictive Analytics for Fraud Detection • Social Network Analysis for Fraud Detection • Fraud Analytics: Post-Processing • Fraud Analytics: A Broader Perspective ISBN: 9788126558209 |

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Mastering Data Mining: The Art and Science of Customer Relationship Management Berry Table of Contents • Setting the Focus • The Three Pillars of Data Mining • Case Studies ISBN: 9788126518258 |

` 699

BUSINESS ANALYTICS Research Analytics: A Practical Approach to Data Analysis Chauhan Table of Contents • Concept of Research and Data Types in Research Analytics • Reliability and Validity Analysis • Data Cleaning, Imputation and Outlier Testing • SPSS Commands • Descriptive Statistics • Hypothesis Testing: An Introduction • Test of Difference • Analysis of Variance – One-Way ANOVA • Non-Parametric Tests • Correlation Analysis • Regression Analysis • Web Analytics: An Introduction • Dummy Regression Models • Logistic Regression Model • Panel Data Analytics • Structural Equation Modeling (SEM) • Time Series Analytics • Exploratory Factor Analysis (EFA) ISBN: 9789351198086 |

Understanding the Predictive Analytics Lifecycle Cordoba Table of Contents • Problem Identification and Definition • Design and Build • Data Acquisition • Exploration and Reporting • Modeling • Actionable Analytics

Dean Table of Contents • The Computing Environment • Turning Data into Business Value • Success Stories of Putting It All Together

` 699

Big Data, Black Book DT Editorial Services Table of Contents • Getting an Overview of Big Data • Exploring the Use of Big Data in Business Context • Introducing Technologies for Handling Big Data • Understanding Hadoop Ecosystem • Understanding MapReduce Fundamentals and HBase • Understanding Big Data Technology Foundations • Storing Data in Databases and Data Warehouses • Storing Data in Hadoop • Processing Your Data with MapReduce • Customizing MapReduce Execution • Testing and Debugging MapReduce Applications • Understanding Hadoop YARN Architecture • Exploring Hive • Analyzing Data with Pig • Using Oozie • NoSQL Data Management • Understanding Analytics and Big Data • Analytical Approaches and Tools to Analyze Data • Exploring R • Reading Datasets and Exporting Data from R • Manipulating and Processing Data in R • Working with Functions and Packages in R • Performing Graphical Analysis in R • Integrating R and Hadoop and Understanding Hive • Data Visualization-I • Data Visualization with Tableau • Social Media Analytics and Text Mining • Mobile Analytics • Finding a Job in the Big Data Market ISBN: 9789351197577 |

ISBN: 9788126552160 |

` 699

Predictive Analytics for Human Resources Table of Contents • Where’s the Value? • Getting Started • What You Will Need • Data Issues • Predictive Statistics Examples • Predictive Analytics in Action • Predicting the Future of Human Capital Analytics ISBN: 9788126552153 |

` 999

Also useful for Human Resource Management

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Big Data, Data Mining and Machine Learning

ISBN: 9788126550906 |

Ellis Table of Contents • Streaming Analytics Architecture • Analysis and Visualization

Fitz-Enz

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ISBN: 9788126552795 |

Real-Time Analytics: Techniques to Analyze and Visualize Streaming Data

Data Smart: Using Data Science to Transform Information into Insight Foreman Table of Contents • Everything You Ever Needed to Know about Spreadsheets but Were Too Afraid to Ask • Cluster Analysis Part I: Using K-Means to Segment Your Customer Base • Naïve Bayes and the Incredible Lightness of Being an Idiot • Optimization Modeling: Because That “Fresh Squeezed” Orange Juice Ain’t Gonna Blend Itself • Cluster Analysis Part II: Network Graphs and Community Detection • The Granddaddy of Supervised Artificial Intelligence--Regression • Ensemble Models: A Whole Lot of Bad Pizza • Forecasting: Breathe Easy; You Can’t Win • Outlier Detection: Just Because They’re Odd Doesn’t Mean They’re Unimportant • Moving from Spreadsheets into R ISBN: 9788126546145 |

` 699 | BS

Code Halos : How the Digital Lives of People, Things and Organizations are Changing the Rules of Business Frank Table of Contents • Digits over Widgets: The Next Age of Business and Technology • Four Principles for Success in the Code Halo Economy • Winning with the Crossroads Model ISBN: 9788126548606 |

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` 799 | BS | e Prices are subject to change without prior notice.

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BUSINESS ANALYTICS Taming The Big Data Tidal Wave: Finding Opportunities in Huge Data Streams with Advanced Analytics Franks

Kaushik

Table of Contents • What Is Big Data and Why Does It Matter? • Web Data: The Original Big Data • A Cross-Section of Big Data Sources and the Value They Hold • The Evolution of Analytic Scalability • The Evolution of Analytic Processes • The Evolution of Analytic Tools and Methods • What Makes a Great Analysis? • What Makes a Great Analytic Professional? • Who Is the Analytic Professional? • What Makes a Great Analytics Team? • Enabling Analytic Innovation • Creating a Culture of Innovation and Discovery ISBN: 9788126545698 |

` 999 | BS

Next Generation Excel, 2ed: Modeling in Microsoft Excel for Analysts and MBAs Gottlieb Table of Contents • AutoFill • Selecting Efficiently in Excel • Formulas, Functions and Relative and Absolute Addressing • Naming Cells and Ranges • Conditional and Advanced Conditional Formatting in Excel • Excel Charts • Sparkline and Advanced Topics in Excel Charts • IF Functions • Text Manipulation • Descriptive Statistics • Frequency Distributions • Statistical Regression • Data Analysis--The Excel Easy to Use Statistics Add-In • Data Analysis--Multi-Regression • Naming Cells--For Meaningful Decision Making and Modeling • What-If Analysis and Goal Seek • Sensitivity Analysis-One- and Two-Way Data Tables • Using Scroll Bars for Sensitivity Analysis • Multi-Page Budgets--Going to the Third Dimension • Lookup Tables • Sorting Data • AutoFilter • Data Forms and Features Eliminated in Excel 2007 and 2010 • Group and Outline Data • Excel Subtotals • Pivot Tables • Data Mining Using Pivot Tables • Using Slicers to Filter Pivot Tables • NPV and IRR--Evaluating Capital Investments • Unconventional Financial Functions: XNPV and XIRR • Frequently Used Financial Functions • Amortization Tables • Accounting Depreciation Functions • Beyond the Goal Seek--More Than One Changing Cell? Use the Solver • The Solver Add-In--Optimizer ISBN: 9788126542581 |

` 699 | BS

Also useful for Finance

Microsoft Big Data Solutions Jorgensen Table of Contents • What Is Big Data? • Setting up for Big Data with Microsoft • Storing and Managing Big Data • Working with Your Big Data • Big Data and SQL Server Together • Moving Your Big Data Forward ISBN: 9788126548767 |

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Web Analytics 2.0: The Art of Online Accountability & Science of Customer Centricity

` 699

Table of Contents • The Bold New World of Web Analytics 2.0. • The Optimal Strategy for Choosing Your Web Analytics Soul Mate. • The Awesome World of Clickstream Analysis: Metrics. • The Awesome World of Clickstream Analysis: Practical Solutions. • The Key to Glory: Measuring Success. • Failing Faster: Unleashing the Power of Testing and Experimentation. • Competitive Intelligence Analysis. • Emerging Analytics: Social, Mobile, and Video. • Optimal Solutions for Hidden Web Analytics Traps. • Guiding Principles for Becoming an Analysis Ninja. • Advanced Principles for Becoming an Analysis Ninja. • The Web Analytics Career. • HiPPOs, Ninjas and the Masses: Creating a Data-Driven Culture.

ISBN: 9788126542451 |

` 799 | BS

Also useful for Management Information Systems / Operations Management

Data Mining Methods and Models Larose Table of Contents • Dimension Reduction Methods • Regression Modeling • Multiple Regression and Model Building • Logistic Regression • Naïve Bayes and Bayesian Networks • Genetic Algorithms • Case Study: Modeling Response to Direct-Mail Marketing ISBN: 9788126507764 |

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Business Analytics for Managers: Taking Business Intelligence Beyond Reporting Laursen Table of Contents • The Business Analytics Model. • Business Analytics at Strategic Level. • Development and Deployment of Information at the Functional Level. • Business Analytics at the Analytical Level. • Business Analytics at the Data Warehouse Level. • The Company’s Collection of Source Data. • Structuring of a Business Intelligence Competency Center. • Assessment and Prioritization of BA Projects. • Business Analytics in the Future.

ISBN: 9788126544127 |

` 699

Also useful for Management Information Systems / Operations Management

BUSINESS ANALYTICS Data Mining Techniques: For Marketing, Sales and Customer Relationship Management, 3ed Linoff Table of Contents • What Is Data Mining and Why Do It? • Data Mining Applications in Marketing and Customer Relationship Management. • The Data Mining Process. • Statistics 101: What You Should Know About Data. • Descriptions and Prediction: Profiling and Predictive Modeling. • Data Mining Using Classic Statistical Techniques. • Decision Trees. • Artifi cial Neural Networks. • Nearest Neighbor Approaches: Memory-Based Reasoning and Collaborative Filtering. • Knowing When to Worry: Using Survival Analysis to Understand Customers. • Genetic Algorithms and Swarm Intelligence. • Tell Me Something New: Pattern Discovery and Data Mining. • Finding Islands of Similarity: Automatic Cluster Detection. • Alternative Approaches to Cluster Detection. • Market Basket Analysis and Association Rules. • Link Analysis. • Data Warehousing, OLAP, Analytic Sandboxes, and Data Mining. • Building Customer Signatures. • Derived Variables: Making the Data Mean More. • Too Much of a Good Thing? Techniques for Reducing the Number of Variables. • Listen Carefully to What Your Customers Say: Text Mining.

ISBN: 9788126534722 |

` 749 | BS

Big Data, Big Analytics: Emerging Business Intelligence and Analytic Trends for Today’s Businesses Minelli Table of Contents • What Is Big Data and Why Is It Important? • Industry Examples of Big Data • Big Data Technology • Information Management • Business Analytics • The People Part of the Equation • Data Privacy and Ethics ISBN: 9788126544691 |

` 599 | BS

Tableau Your Data: Fast and Easy Visual Analysis with Tableau Software Murray Table of Contents • Desktop • Tableau Server • Case Studies ISBN: 9788126551392 |

` 999 | BS

Also useful for Management Information Systems

Excel Data Analysis: Visual Blueprint, 4ed Mcfedries Table of Contents • Building Formulas for Data Analysis • Troubleshooting Formulas • Enhancing Formulas with Functions • Analyzing Financial Data • Analyzing Statistical Data • Building Tables for Data Analysis • Sorting and Filtering Data • Learning Data Analysis Techniques • Working with Data Analysis Tools • Tracking Trends and Making Forecasts • Working with the Analysis Tool Pak • Analyzing Data with PivotTables • Visualizing Data with Charts • Importing Data into Excel • Querying Data Sources • Learning VBA for Data Analysis ISBN: 9788126544004 |

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Performing Data Analysis using IBM SPSS Meyers Table of Contents • Getting Started with IBM SPSS® • Obtaining, Editing and Saving Statistical Output • Manipulating Data • Descriptive Statistics Procedures • Simple Data Transformations • Evaluating Score Distribution Assumptions • Bivariate Correlation • Regressing (Predicting) Quantitative Variables • Regressing (Predicting) Categorical Variables • Survival Analysis • Reliability as a Gauge of Measurement Quality • Analysis of Structure • Evaluating Causal (Predictive) Models • T Test • Univariate Group Differences: Anova and Ancova • Multivariate Group Differences: Manova and Discriminant Function Analysis • Multidimensional Scaling • Cluster Analysis • Nonparametric Procedures for Analyzing Frequency Data ISBN: 9788126557226 |

Human Capital Analytics: How to Harness The Potential of Your Organization’s Greatest Asset Pease Table of Contents • ·Human Capital Analytics • Alignment • The Measurement Plan • It’s All about the Data • What Dashboards Are Telling You: Descriptive Statistics and Correlations • Causation: What Really Drives Performance • Beyond ROI to Optimization ISBN: 9788126556830 |

` 899

Also useful for Human Resource Management

Optimize Your Greatest Asset - Your People: How to Apply Analytices to Big Data to Improve Your Human Capital Investments Pease Table of Contents • The Need for Measurement in a Changing Environment • What Exactly Is Predictive Analytics, and Why is It Useful? • The State of Human Capital Analytics • From Data to Action • The Big Data Conundrum • The Future of Talent Investments ISBN: 9788126558193 |

` 999 | IM

Also Useful For Human Resource Management

` 949

Prices are subject to change without prior notice.

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BUSINESS ANALYTICS Modeling for Insight: A Master Class for Business Analysts Powell

Shmueli

Table of Contents • Foundations of Modeling for Insight • Spreadsheet Engineering • A First Example The Red Cross Problem • Retirement Planning Problem • Technology Option • Medi Device • Draft Commercials • New England College Skiway • National Leasing, Inc. • Pharma X and Pharma Y • Invivo Diagnostics, Inc. ISBN: 9788126547111 |

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Fundamentals of Business Analytics, w/cd Prasad Table of Contents • Business View of Information Technology Applications • Case Study Briefs • Types of Digital Data • Introduction to OLTP and OLAP • Getting Started with Business Intelligence • BI Definitions and Concepts • Basics of Data Integration • Multidimensional Data Modeling • Measures, Metrics, KPIs, and Performance Management • Basics of Enterprise Reporting • BI Road Ahead ISBN: 9788126532032 |

` 679 | IM | BS | e

Also useful for Management Information Systems / Operations Management

Mining of Massive Datasets Rajaraman Table of Contents • Data mining • Large-scale file systems and map-reduce • Finding similar items • Mining data streams • Link analysis • Frequent itemsets • Clustering • Advertising on the Web • Recommendation systems ISBN: 9781107448247 |

Data Mining for Business Intelligence

` 599 | BS

Table of Contents • Overview of the Data Mining Process • Data Exploration and Dimension Reduction • Evaluating Classification and Predictive Performance • Multiple Linear Regression • Three Simple Classification Methods • Classification and Regression trees • Logistic Regression • Neural Nets • Discriminant Analysis ISBN: 9788126517589 |

` 789 | IM | BS

Also useful for Management Information Systems / Operations Management

Too Big To Ignore: The Business Case for Big Data Simon Table of Contents • Data 101 and the Data Deluge • Demystifying Big Data • The Elements of Persuasion: Big Data Techniques • Big Data Solutions • Case Studies: The Big Rewards of Big Data • Taking the Big Plunge • Big Data: Big Issues and Big Problems • Looking Forward: The Future of Big Data • Final Thoughts ISBN: 9788126543250 |

Big Data Big Innovation: Enabling Competitive Differentiation Through Business Analytics Stubbs Table of Contents • May You Live in Interesting Times • Understanding Culture and Capability • Making It Real • Making It Happen ISBN: 9788126552146 |

Big Data: Understanding How Data Powers Big Business Schmarzo Table of Contents • The Big Data Business Opportunity • Big Data History Lesson • Business Impact of Big Data • Organizational Impact of Big Data • Understanding Decision Theory • Creating the Big Data Strategy • Understanding Your Value Creation Process • Big Data User Experience Ramifi cations • Identifying Big Data Use Cases • Solution Engineering • Big Data Architectural Ramifi cations • Launching Your Big Data Journey • Call to Action ISBN: 9788126545452 |

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` 999

Analytics and Dynamic Customer Strategy: Big Profits from Big Data Tanner Table of Contents • Big Data and Dynamic Customer Strategy • Big Data Strategy• Big Data Culture ISBN: 9788126551613 |

` 799

BUSINESS ANALYTICS Google Bigquery Analytics Tigani Table of Contents • BigQuery Fundamentals • Basic BigQuery • Advanced BigQuery • BigQuery Applications ISBN: 9788126551064 |

` 899

Data Points: Visualization That Means Something Yau Table of Contents • Understanding Data • Visualization: The Medium • Representing Data • Exploring Data Visually • Visualizing with Clarity • Designing for an Audience • Where to Go from Here ISBN: 9788126550845 |

Business Intelligence Vercellis Table of Contents • Components of the decision-making process. • Business intelligence. • Decision support systems. • Data warehousing. • Mathematical models and methods. • Mathematical models for decision making. • Data mining. • Data preparation. • Data exploration. • Regression. • Time series. • Classification. • Association rules. • Clustering. • Business intelligence applications. • Marketing models. • Logistic and production models. • Data envelopment analysis.

ISBN: 9788126541881 |

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Digital Disciplines: Attaining Market Leadership via The Cloud, Big Data, Social, Mobile and The Internet of Things Weinman Table of Contents • Overview and Background • Information Excellence • Solution Leadership • Collective Intimacy • Accelerated Innovation • Successful Execution • What’s Next?

ISBN: 9788126558216 |

` 799

Marketing Analytics: Data-Driven Techiniques with Microsoft Excel Winston Table of Contents • Using Excel to Summarize Marketing Data • Pricing • Forecasting • What do Customers Want? • Customer Value • Market Segmentation • Forecasting New Product Sales • Retailing • Advertising • Marketing Research Tools • Internet and Social Marketing ISBN: 9788126548620 |

` 799 | IM | BS Also useful for Marketing

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Visualize This: The Flowingdata Guide To Design, Visualization and Statistics Yau Table of Contents • Telling Stories with Data. • Handling Data. • Choosing Tools to Visualize Data. • Visualizing Patterns over Time.

• Visualizing Proportions. • Visualizing Relationships. • Spotting Differences. • Visualizing Spatial Relationships.

• Designing with a Purpose.

ISBN: 9788126550838 |

` 899

Practical Data Science with R Zumel Table of Contents • Introduction to data science • Modeling methods • Delivering results ISBN: 9789351194378 |

` 799 | BS

EXCLUSIVE TITLES The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors and Boost Prof Glass | NEW Table of Contents • Big Data, Big Benefits • The Evolution of the CustomerFocused, Data-Driven Business • The Evolution of the Buyer’s Journey or How the Internet Killed the ThreeMartini Lunch • The Marketing Stack--Why CMOs and CIOs Are Working Together • How Technology Bridges the Gap between Marketing and Sales • Data and the Rise of Online Advertising • Using Data to Better Understand Customers and Pursue Prospects • The Arrival of Left-Brained Leaders and the Rise of the Marketing Department • Implementing a Big Data Plan (Sometimes by Thinking Small) • Measurement, Testing and Attribution • Data Can Be a Matter of Corporate Life and Death • Using Data Responsibly • Big Data’s Big Future ISBN: 9788126560080 |

` 499 | BS

(Exclusively distributed by Penguin Books)

Prices are subject to change without prior notice.

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BUSINESS ANALYTICS / COMMUNICATIONS Big Data: Using Smart Big Data, Analytics and Metrics to Make Better Decisions and Improve Performance Marr Table of Contents • Introduction: Welcome to a Smarter World • Smarter Business • S = Start with Strategy • M = Measure Metrics and Data • A = Apply Analytics • R = Report Results • T = Transform Business • Conclusion • About the Author • Acknowledgements • Index

Business Communication: A Practice Oriented Approach Kalia Table of Contents • Understanding Business Communication • Interpersonal Communication • Designing and Delivering Oral Presentations • Fundamentals of Business Writing • Drafting Business Messages • Writing Effective Reports • Cross-Cultural Communication • Communicating Through Technology • Employment Communication ISBN: 9788126554799 |

ISBN: 9788126556946 (Exclusively Distributed by Penguin Books)

Soft Skills for Managers

Big Data Analytics: Turning Big Data into Big Money Ohlhorst Table of Contents • What is Big Data? • Why Big Data Matters • Big Data and the Business Case • Building the Big Data Team • Big Data Sources • The Nuts and Bolts of Big Data • Security, Compliance, Auditing and Protection • The Evolution of Big Data • Best Practices for Big Data Analytics • Bringing It All Together ISBN: 9788126554645

Kalyana Table of Contents • Introduction to Soft Skills • Leadership • Team Building • Positive Attitude • Communications • Perception • Decision Making • Motivation • Goal Setting • Emotional Intelligence Management • Time Management • Stress Management ISBN: 9788177225686 |

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Business Communication: A Practical Approach

(Exclusively Distributed by BSP Books)

Naik

COMMUNICATIONS Management Communication, 3ed Bell Table of Contents • Pillars of Management Communication. • Letters, Memos and E-mail. • Reports and Proposals. • Career Communication. • Communication Issues for Management Success.

ISBN: 9788126529452 |

` 429 | BS | e

` 749 | IM

Table of Contents • Business Communication: Basic Fundamental Concepts • Contemporary Issues in Business Communication • Interpersonal Communication Skills • Writing Skills • Enhancement of Writing Skills • Preparation Skills • Report Writing • Presentation Skills • Resume Writing Skills • E-mail Etiquette • Client Interfacing Skills • Dinning Etiquette • Cultural Sensitivity • Corporate Etiquette • Grammar for Success ISBN: 9789351198123 |

` 299

Soft Skills for Young Managers Soft Skills: An Integrated Approach to Maximise Personality Chauhan Table of Contents • Soft Skills vs Hard Skills: An Introduction • Personality Development • Emotional Intelligence • Etiquette and Mannerism • Communication Today • Employment Communication: Resume and Job Application • Professional Presentation • Job Interviews • Group Discussion • Creativity at Workplace • Ethical Values • Capacity Building: Learn, Unlearn and Relearn • Leadership and Team Building • Decision Making and Negotiation • Stress and Time Management ISBN: 9788126556397 |

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Rao Table of Contents • Indian Education • Indian Cricket • Employability Skills • Communication Skills • Soft Skills • Entrepreneurial Skills • Leadership Skills • Decision Making Skills • Time Management • Indian Knowledge Workers • Consultants vs. Contractors • Failure is Only a Comma • Suicide is not the Solution • Grow Your Potential • Westernization • Indian Media • Corruption • Black Money • Reverse Brain Drain • Women Power • India An Emerging Super Power ISBN: 9788177223774 |

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COMMUNICATIONS / ENTREPRENEURSHIP / HUMAN RESOURCE MANAGEMENT EXCLUSIVE TITLE

Communication Skills - I (As per syllabus of WBSCTE) Kogent

Table of Contents • Comprehending a Text • Note Taking • Writing Technical Paragraphs • Writing Technical Reports ISBN: 9789351194637 (Exclusively distributed by Techno World)

ENTREPRENEURSHIP

Growing Pains: Transitioning from An Entrepreneurship to A Professionally Managed Firm, 4ed Flamholtz

Table of Contents • A Framework for Developing Successful Organizations • Management Strategies for Each Stage of Organizational Growth • Mastering The Tools of Professional Management • Advanced Aspects of Organizational Transitions in A Growing and Changing Company • The Personal Aspects of Organizational Transitions in A Growing and Changing Company ISBN: 9788126558162 |

` 999 | IM

Patterns of Entrepreneurship Management, 4ed Kaplan Table of Contents • Getting Started As An Entrepreneur • Special Topics: Social Entrepreneurship Technology Entrepreneurship • Funding The Venture • Building and Exiting ISBN: 9788126555642 |

` 599 | IM | BS

Entrepreneurship Theory at the Crossroads: Paradigms and Praxis, 2ed Manimala Table of Contents • Entrepreneurial Innovation: Beyond Schumpeter • Innovative Entrepreneurship: Testing the Theory of Environmental Determinism • Entrepreneurial Heuristics: A Comparison between High PI (Pioneering-Innovative) and Low PI Ventures • Rules of Thumb that help Innovators: ATale of Two Entrepreneurs • New Venture Strategies: The Innovators’ Choice • Beyond Innovators and Imitators: A Taxonomy of Entrepreneurs • Networking for Innovation: Anecdotal Evidences from a Large-Sample Study of Innovative Enterprises • Higher Education-Enterprise Co-operation and the Entrepreneurial Graduate: The Need for a New Paradigm • Organizational Learning through Partnerships: The Case of SMEs • Managing R & D in SMEs: Taking Advantage of the Giants’ Shoulders • Growth Venture Policies and Founder Characteristics: Evidence from British High-Growth and Low-Growth Ventures • Policies and Founder

Characteristics of New Technology-Based Firms (NTBFs): A Comparison between British and Indian Firms • Founder Characteristics and Start-up Policies of Entrepreneurial Ventures: A Comparison between British and Indian Enterprises • Entrepreneurial Motivation Revisited • Promoting Industrial Clusters in India: Lessons from Europe and East Asia • Entrepreneurship in Established Indian Firms: Strategies for Coping with Large-Scale Changes in the Business Environment • Financing Innovation: Strategies of Established versus Start-up Ventures • Turnaround Management: AStage-Theory for the Doubly Entrepreneurial Act • Entrepreneurial Framework Conditions and Activity Levels in India: Results of a National Survey Compared with the Global Scenario • Epilogue Manimala’s Entrepreneurial Cognition Research: The Beginning of ‘Deep’ Entrepreneurial Cognition Research ISBN: 9788177224603 |

` 449

Entrepreneurship and Small Business, 3 Asia-Pacific ed rd

Schaper Table of Contents • The nature of small business and entrepreneurship • Getting into business. • Selected topics ISBN: 9788126531165 |

` 749 | IM

Entrepreneurship, w/cd Trehan Table of Contents • Establishing a New Enterprise • Financial Requirements of a New Enterprise • Managing a New Enterprise • Expansion Strategies of an Enterprise • Business Continuity Plan • Small-Scale Enterprises • Institutional Support for Small Enterprises • Challenges for Small Enterprises • Organizational Complexity, Creativity and Culture • Decision Support System • Intellectual Property • Franchising ISBN: 9789350040263 |

` 499 | IM | BS | e

HUMAN RESOURCE MANAGEMENT Strategic Human Resources: Frameworks for General Managers, 3ed Baron Table of Contents • The Five Factors • Consistent HR Practices: The Whole Can Be More Than the Sum of the Parts • Employment and Economics • Employment as a Social Relation • Voice: Unions and Other Forms of Employee Representation • Employment, Society and the Law • Internal Labor Markets • High-Commitment HR • Performance Evaluation • Pay for Performance • Compensation Systems: Forms, Bases and Distribution of Rewards • Job Design • Staffing and Recruitment • Training • Promotion and Career Concerns • Downsizing • Outsourcing • HRM in Emerging Companies • Organizing HR ISBN: 9788126524914 |

` 699 | IM

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9

HUMAN RESOURCE MANAGEMENT Human Resource Management, 11ed, ISV

Performance Management, w/cd

DeCenzo

Table of Contents • Fundamentals of Performance Management • Performance Management Process - I • Performance Management Process - II • Team and Organizational Performance Management

Table of Contents • Understanding HRM • The Legal and Ethical Context of HRM • Staffing the Organization • Training and Development • Maintaining High Performance • Labor-Management Environments

Rao

ISBN: 9789350042892 |

ISBN: 9788126553785 |

` 429 | IM | e

Human Resource Management

Strategic Human Resource Management, w/cd

` 649 | IM | BS Gupta

Table of Contents • Overview of HRM • Human Resource Planning • Job Analysis, Job Description, Job Specification and Job Evaluation • Acquisition of Human Resource • Training and Development • Performance Appraisal • Change Management • Career and Succession Planning • Maintenance of Human Resource • Compensation Management • Latest Trends in Human Resource Management ISBN: 9788177228212 |

` 349 | e

Training & Development (Indian Text ed) Janakiram Table of Contents • Training • Training Needs • Training Design • Learning • Training Process • Training Methods, Techniques and Aids • Implementation of Training • Trainer’s Skills and Styles • Management Development • Validation and Evaluation of Training 12 Cases

Table of Contents • Transformation of Personnel Function • Introduction to Strategic Human Resource Management • Human Capital • An Investment Perspective of Human Resources • Human Resource Environment • The Concept of Strategy and Types of Strategies • HR Strategy and its Components • Integration of HR Strategy with Organizational Strategies • Human Resources as a Source of Competitive Advantage • HR’s Role as a Strategic Partner • Design and Redesign of Work Systems • Strategic Human Resource Planning • Strategic Recruitment and Selection • Succession Planning and Management • Strategic Training and Development • A Learning Organization • Performance Management • Strategic Compensation Management • Strategic Industrial Relations • Knowledge Management • High Performance Work Practices • Employee Engagement • HR Evaluation and HR Audit • HR Outsourcing • Global Human Resource Management ISBN: 9789351192589 |

` 429 | IM | e

Human Resource Management, w/cd Raju Table of Contents • Fundamentals of Human Resource Management • Special Topics in Human Resource Management

Strategic Human Resource Management, 2ed

` 499

Table of Contents • Looking Inside for Competitive Advantage • Understanding Human Resource Management in the Context of Organizations and Their Environments • Implications of the Converging Economy for Human Resource Management • Human Resources and the Resource Based view of the Firm • The Complex Resource-Based View: Implications for Theory and Practice in Strategic Human Resource Management • Alignment of Human Resources and their Impact on Business Performance • Converting Global Presence into Global Competitive Advantage • Human Resource Strategy in International Context • Reframing Global Mindset: From Thinking to Acting • A QuarterCentury Review of Human Resource Management in the US: The Growth in Importance of the International Perspective • European Human Resource Management: Researching Developments over Time • HRM in China • HRM in India • HR Strategy and Competitive Advantage in the Service Sector • Managing the Human Resource Architecture for Knowledge-Based Competition • New HR Metrics: Scoring on the Business Scorecard • Strategies for Responsible Restructuring • The Three-Dimensional People Strategy: Putting Human Resources Policies into Action • Seeing the Elephant: Human Resource Management Challenges in the Age of Globalization • The Changing Role of the Corporate HR Function in Global Organizations of the Twenty-first Century • People Processing Systems and Human Resource Strategy ISBN: 9788126515899 |

10

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` 449

Schuler

ISBN: 9788177227253 |

ISBN: 9789351194309 |

Rao

` 679

HUMAN RESOURCE MANAGEMENT / INTERNATIONAL BUSINESS / MANAGEMENT Employee Engagement in Paper Back Sengupta

Stonehouse

Table of Contents • Demystifying Employee Engagement •Inequalities in Gender Engagement at Workplaces •Building Blocks of Engagement •Life @ Work •Lens of the Service Marketer •The Extended Honeymoon •Measuring Engagement •Best Practices and Benchmarking in Employee Engagement ISBN: 9788177229134 |

` 295 | e

Human Resource Management, 2ed Sengupta Table of Contents • Text • Business Cases • Comprehensive Cases ISBN: 9789351197799 |

Global & Transnational Business: Strategy and Management, 2ed

` 599

Table of Contents • Strategic and Management Issues in Global and Transnational Business • From National Culture to Global Vision • Analysis of the Global Business • Analysis of the Competitive Environment • Analysis of the Global Macro environment • Global and Transnational Strategy • Global and Transnational Market-servicing Strategies • Global Production and Logistics Management • Global Leadership and Strategic Human Resource Management • Global Technology Management • Global and Transnational Marketing Management • Global Financial Management • Organizational Structure and Control in Global and Transnational Business • Managing Global Mergers, Acquisitions and Alliances • Global Business - Present and Future Trends ISBN: 9788126515233 |

` 649 | IM

MANAGEMENT Coaching: The Art of Developing Leaders Babu

INTERNATIONAL BUSINESS Elements of International Business, 2ed Chary | NEW Table of Contents • Intercultural Management • International Trade • International Politics and Economic Integration • International Organizations • Foreign Direct Investment – I • Foreign Direct Investment – II • Strategies • International Business Today and Tomorrow ISBN: 9788126555789 |

` 649

International Business, 8ed Czinkota Table of Contents • Part I: Impact • Part II: Foundations • Part III: Environment • Part IV: Strategy • Part V: Operations ISBN: 9788126534074 |

` 839 | IM | BS

Table of Contents • Coaching for Leadership Development • Who can be a Coach? • What is Coaching • Coaching Paradigms • Types of Coaching • Executive Coaching • ODA Coaching Model • Leader as a Coach • Trends and Future Possibilities • Toolkit for a Coach

ISBN: 9788126534791 |

Knowledge Management Debowski Table of Contents • The Knowledge Environment • An Introduction to Strategic Knowledge Management • The Knowledge Leader • Building and leading a knowledge culture • Developing the knowledge architecture: A humanistic perspective • Building an Integrated Strategic Organizational Knowledge System • Defining and Capturing Core Knowledge • Capturing and managing the strategic knowledge • Developing an effective knowledge service • Developing effective knowledge users • Measuring knowledge take-up. • Knowledge Management Challenges • A Holistic view of Strategic Knowledge Management ISBN: 9788126514502 |

International Management, 4ed Mead Table of Contents • Introduction • Cross-Cultural Management • International Management • Conclusions ISBN: 9788126529759 |

` 779 | IM

Also useful for Management

` 479 | e

` 569 | IM

International Management Behavior, 6ed Lane Table of Contents • The Global Manager • Intercultural Effectiveness in International Management • The MBI Model for High Performance • Managing Global Teams and Networks • Executing Global Strategy • Selecting and Developing Global Managers • Managing Change in

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11

MANAGEMENT / MANAGEMENT INFORMATION SYSTEMS Global Organizations • Competing with Integrity in Global Business: Personal Integrity • Competing with Integrity in Global Business: Corporate Citizenship ISBN: 9788126535996 |

` 559

Summer Internship Simplified Mishra Table of Contents • Introduction. What is SIP? • Conduct and Behavior • Major Stakeholders in SIP and their Role • Management Thesis • Thesis Structure • Thesis Presentation • Keep in Mind • Formats ISBN: 9788177225372 |

` 229 | e

Disaster Management Pandey

` 479 | e

Introduction to Management Pithadia Table of Contents • Introduction to Management and Organization • History of Management • Organizational Design and Structure • Organizational Culture and Environment • Social Responsibility and Managerial Ethics • Introduction to Marketing Management • Introduction to Financial Management • Introduction to Human Resource Management • Introduction to Production Management • Introduction to Strategic Management ISBN: 9789350042496 |

` 349 | IM | e

Introduction to Management, 10ed, ISV Schermerhorn Table of Contents • Introducing Management. • Management Learning Past to Present. • Environment and Organizational Culture. • Ethics and Social Responsibility. • Global Dimensions of Management. • Information and Decision Making. • Planning Processes and Techniques.

• Strategy and Strategic Management. • Designing Organization Structures. • Human Resources Management. • Managing Innovation and Change. • Individual Behavior. • Motivation Theory and Practice. • Teams and Teamwork. • Communication and Collaboration. • Leading and Leadership Development. • Control Processes and Systems. • Operations Management and Services.

ISBN: 9788126523160 |

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` 729 | IM

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MIS: Management Information Systems in Business, Government and Society De Table of Contents • Organizations and Information Systems • Concepts of Management Information Systems • Information Systems and Management Strategy • Electronic Commerce, Electronic Business, Electronic Governance • Managing Information Systems • Ethical and Social Issues • Information Technology Infrastructure and Choices • Networking and Telecommunication • Information Systems Security and Control • Information Systems Development and Project Management • Managing Data Resources • Business Process Integration and Enterprise Systems • Decision Support Systems • ICT for Development and E-Governance • The Society of the Internet • Open Source Software ISBN: 9788126520190 |

Table of Contents • Disaster Management: A Prologue • Disaster Management Cycle: Practical Applications • Contemporary Issues and Challenges in Disaster Management ISBN: 9788126549245 |

MANAGEMENT INFORMATION SYSTEMS

` 699 | IM | BS | e

Management Information Systems Joshi Table of Contents • Information Technology and Systems • Information Systems for Business Operations • Information Systems for Management • Managing Information Technology • Planning and Implementing Changes with IT • IT Security and Controls • Internet and E-Commerce • IT for Distributed Teams ISBN: 9789350040072 |

` 379 | e

Essentials of Business Processes and Information Systems Magal Table of Contents • Organizations, Processes and Information Systems. • Enterprise Systems. • The Procurement Process. • The Fulfillment Process. • The Production Process. • Integrated Processes.

ISBN: 9788126521753 |

` 409 | IM

Forecasting: Methods and Applications, 3ed Makridakis Table of Contents • The Forecasting Perspective • Basic Forecasting Tools • Time Series Decomposition • Exponential Smoothing Methods • Simple Regression • Multiple Regression • The Box-Jenkins Methodology for Arima Models • Advanced Forecasting Models • Forecasting the LongTerm • Judgmental Forecasting and Adjustments • The Use of Forecasting Methods in Practice • Implementing Forecasting: It Uses, Advantages and Limitations ISBN: 9788126518524 |

` 729 | IM | BS

MANAGEMENT INFORMATION SYSTEMS Harnessing Green IT: Principles and Practices Murugesan Table of Contents • Green Devices and Hardware • Green Software • Sustainable Software Development • Green Data Centers • Green Data Storage • Green Networks and Communications • Enterprise Green IT Strategy • Sustainable Information Systems and Green Metrics • Enterprise Green IT Readiness • Sustainable IT Services: Creating a Framework for Service Innovation • Green Enterprises and the Role of IT • Environmentally Aware Business Process Improvement in the Enterprise Context • Managing Green IT • Regulating Green IT: Laws, Standards and Protocols • Green Cloud Computing and Environmental Sustainability • Harnessing Semantic Web Technologies for the Environmental Sustainability of Production Systems ISBN: 9788126539680 |

` 629 | IM

Management Information Systems, w/cd Parimi Table of Contents • Introduction to Management Information System • Applications and Strategic Advantages of MIS • Introduction to Computer Systems • Management of Data Resources • Communication Technology and Network • Decision Support System (DSS) • System Development and Design • Knowledge Management and Artificial Intelligence in Business • Information Technology and Globalization • E-Commerce • MIS in Project Management • Information System Security and Control • General Technological Knowledge ISBN: 9789350043059 |

` 349 | e

Management Information Systems: Moving Business Forward, Wiley India ed Rainer Table of Contents • Introduction to Information Systems • Organizational Strategy, Competitive Advantage and Information Systems • Data and Knowledge Management • Telecommunications and Networking • Business Intelligence • Ethics and Privacy • Information Security • Social Computing • E-Business and E-Commerce • Wireless, Mobile Computing and Mobile Commerce • Information Systems within the Organization • Customer Relationship Management • Supply Chain Management • Acquiring Information Systems and Applications ISBN: 9788126558612 |

` 599 | IM

Computer Applications in Management, w/cd Shrivastava Table of Contents • Introduction to Computer Systems • Operating Systems • Getting Started with Word 2007 • Working with Tables and Mail Merge • Macros • Preparing and Printing Documents in MS Word 2007 • Getting Started with Excel 2007 • Working with Formulas and Functions in Excel 2007 • Working with Graphs in Excel 2007 • Getting Started with PowerPoint 2007 •

Working with Text, Graphs and Multimedia • Exploring Outlook Express • Accounting Basics • Working with Tally • Working with DBMS • Introduction to Networking • Getting Started with Internet and HTML • Working with Lists, Tables and Frames • Working with Hyperlinks, Images and Multimedia • Using Scripting Languages in Web Pages • Introducing E-Commerce ISBN: 9788177228502 |

` 499 | e

Computer Applications in Management Singh Table of Contents • Classification of Computer • Computer Basics Organization • Algorithm and Flowchart • Binary Arithmetic • Concept of Information and Data Processing • Computer Memory • Processor • Computer Languages • Computer Software • Operating System • The Internet • Data Communication and Computer Networks • Multimedia • Computer Virus and Antivirus • Database System • Artificial Intelligence • MS-DOS • Tally and ERP • Emerging Trends of IT ISBN: 9789351192442 |

` 499

Information Technology for Management, 7ed Turban Table of Contents • IT Support of Organizational Performance. • Information Technologies. • Data Management. • Networking Discovery, Communication, Collaboration.

• E-Business. • Wireless. • Transaction Processing & Functional Areas. • Enterprise Systems. • IOS and Global IS. • KM. • Business Intelligence and Performance Management. • Managerial Decision Making. • Using IT for Strategic Advantage. • Econ. • Acquiring & Developing Systems. • Security. • Impacts.

ISBN: 9788126526390 |

` 709 | IM | BS

Introduction to Information Technology, 2ed Turban Table of Contents • IT in the Business Environment • IT Infrastructure • Applying IT for Competitive Advantage • Achieving Informational and Organizational Goals ISBN: 9788126509683 |

` 719 | IM

Information Technology for Management Wali Table of Contents • Digital Technology for Revenue Growth, Profitability and Innovation • Reaching, Engaging and Retaining Consumers • Operational and Strategic Systems and Technology • Operational and Strategic Information Systems ISBN: 9788126558711 |

` 799 | IM | BS

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13

MARKETING MARKETING Marketing Management: An Indian Perspective, 2ed Anand | NEW Table of Contents • Market Oriented Strategic Planning • Marketing Environment • Marketing Research • Consumer Markets • Business Markets • Segmentation, Targeting and Positioning • Competition • Brand • Product • Services Marketing • Price • Place • Promotion-Integrated Marketing Communications • Rural Marketing • International Marketing • Green Marketing ISBN: 9789351198253 |

` 429

Aaker Table of Contents • The Nature and Scope of Marketing Research • Data Collection • Data Analysis • Special Topics in Data Analysis • Applications of Marketing Intelligence ISBN: 9788126531189 |

` 789 | IM | BS

Managing Marketing: A Concise Approach Capon, Singh Table of Contents • ·Marketing and the Firm • Fundamental Insights for Strategic Marketing • Strategic Marketing • Special Marketing Topics

` 429 | BS | e

Agarwal Table of Contents • Introduction to Retails and Store • Front Operations and Merchandizing • Stock Management • Administrative and Employee Management • Security Management

` 399 | e

The Impact of E-Marketing on E-Buyer Behaviour, w/cd Amin Table of Contents • Marketing perspective in the internet age: e-Marketing • E-marketing-mix: marketing mix in internet era • The e-consumer perspective: typology of e-buyers and adoption process in • Electronic environment • E-buyer behavior in electronic environment • E-buying and online customer experience & CRM • E-branding: branding in electronic era • Case Studies

` 449 | IM | e

Managing Marketing: An Applied Approach and the Marketing Toolkit (Set of Textbook & Marketing Toolkit) with Simulations Capon, Singh Table of Contents • Section I: Marketing and the Firm • Introduction to Managing Marketing • The Value of Customers • Section ll: Fundamental Insights for Strategic Marketing • Market Insight • Customer Insight • Insight about Competitors, Company, and Complementers • Marketing Research • Transition to Strategic Marketing • Section lll: Strategic Marketing • Imperative 1: Determine and Recommend • Which Markets to Address • Identifying and Choosing Opportunities • Imperative 2: Identify and Target Market Segments • Market Segmentation and Targeting • Imperative 3: Set Strategic Direction and Positioning • Market Strategy — Integrating Firm Efforts for Marketing Success • Managing through the Life Cycle • Managing Brands • Section IV: Implementing the Market Strategy • Imperative 4: Design the Market Offer • Part A. Providing Customer Value • Managing the Product Line • Managing Services and Customer Service • Developing New Products • Part B. Communicating Customer Value • Integrated Marketing Communications • Mass and Digital Communication • Directing and Managing the Field Sales Effort • Part C. Delivering Customer Value • Distribution Decisions • Part D. Getting Paid for Customer Value • Critical Underpinnings of Pricing Decisions • Setting Prices • Imperative 5: Secure Support from Other Functions • Ensuring the Firm Implements the Market Offer as Planned • Imperative 6: Monitor and Control • Monitoring and Controlling Firm Performance and Functioning • Section V: Special Marketing Topics • International, Regional, and Global Marketing • Rural Marketing in India ISBN: 9788126548514 |

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` 399 | e

ISBN: 9788126548521 |

Store Operations

ISBN: 9789350043202 |

Bhasin Table of Contents • Introduction to CRM • Importance of Relationship in Business • Planning a CRM Strategy • Selection of a CRM Tool • Managing a CRM Project • Creating Value for Customers • Customer Experience and CRM • Managing Customer Lifecycle: Customer Acquisition, Retention and Development • Customer Database • Sales and CRM • Marketing Automation • Service and CRM • Business Network and CRM • Customer Portfolio Management • Electronic CRM (e-CRM) • Role of Human Resource in CRM • Role of CRM in Service Sector • Emerging Trends in CRM ISBN: 9789350044544 |

Marketing Research, 10ed

ISBN: 9788177225167 |

Customer Relationship Management, w/cd

` 849 | IM | BS | e

MARKETING Consumer Behaviour

International Marketing, 6ed, ISV

Chhabra

Kotabe

Table of Contents • ·Understanding the Important Aspects of Consumer Behaviour • Understanding Sector Specific Consumer Behaviour and the Concept of Consumerism ISBN: 9789351197805 |

` 399

Marketing Management Chopra Table of Contents • Fundamentals of Marketing • Principles and Precepts of Marketing Management • Product Decisions • Pricing Decisions • Distribution Decisions • Communication Mix in Marketing • Marketing Strategies • Neo-Marketing Trends ISBN: 9788177228427 |

` 379 | BS | e

Sales Management: Concepts and Cases, 10ed , ISV Cron Table of Contents • Early Management Thought. • The Scientific Management Era. • The Social Person Era. • The Modern Era. ISBN: 9788126526383 |

` 669 | IM | BS

Service Management and Marketing: Customer Management in Service Competition, 3ed Gronroos Table of Contents • The Service and Relationship Imperative: Managing in Service Competition • Managing Customer Relationships: An Alternative Paradigm in Management and Marketing • The Nature of Services and Service Consumption and Its Marketing Consequences • Service and Relationship Quality • Quality Management in Services • Return on Service and Relationships • Managing The Augmented Service Offering • Service Management Principles • Managing Productivity in Service Organizations • Managing Marketing or Market-Oriented Management • Managing Integrated Marketing Communication and Total Communication • Managing Brand Relationships and Image • Customer-Focused Organization: Structure, Resources and Service Processes • Managing Internal Marketing: A Prerequisite for Successful Customer Management • Managing Service Culture: The Internal Service Imperative • Transforming a Manufacturing Firm into a Service Business • Conclusions: Managing Services and Relationships ISBN: 9788126512874

Table of Contents • ·Globalization Imperative • Economic Environment • Financial Environment • Global Cultural Environment and Buying Behavior • Political and Legal Environment • Global Marketing Research • Global Segmentation and Positioning • Global Marketing Strategies • Global Market Entry Strategies • Global Product Policy Decisions • Global Product Policy Decisions • Global Pricing • Global Communication Strategies • Sales Management • Global Logistics and Distribution • Export and Import Management • Planning, Organization, and Control of Global Marketing Operations • Marketing Strategies for Emerging Markets • Global Marketing and the Internet • Sustainable Marketing in the Global Marketplace ISBN: 9788126557509 |

` 789 | IM

Consumer Behaviour and Marketing Communication: An Indian Perspective Kumar Table of Contents • Consumer Behaviour and its Applications • Consumer Behaviour and Market Segmentation • Environment Influence on Consumer Behaviour • Individual Determinants of Consumer Behaviour • Consumer Decision Making • Behavioural Based Safety Management • Consumer Protection Act, 1986 • Retail Consumer and Outlet Selection Behaviour Pattern • Customer Relationship Management (CRM) • Misbehaviour of Customer and Marketing Activities • Consumer Loyalties Repeat Purchase Behaviour • Introduction to Marketing Communications Management • Advertising and Campaign Planning • Integrated Marketing Communication • E-Commerce an Effective Tool of Marketing Communication • Rural Buying ISBN: 9789351191827 |

` 395

Customer Relationship Management: Concepts & Application Kumar Description Bridging the chasm between theory and practice this unique book Customer Relationship Management Concepts and Application puts the evolving discipline of CRM/Relationship Marketing in a holistic perspective.

The book lucidly covers in detail topics like the concept and context of CRM, types of customers, customer value, and technology of CRM, managing customer relationships, consumer research, CRM strategy, CRM measurement and HR in CRM. The text is interspersed with a profusion of cases and examples from various businesses.

Service verticals covered include banking, retail, telecom, airlines and electronic media.

The book helps students / practitioners and general management to gain insights into valuable customer relationships.

ISBN: 9788177226225 |

` 469 | IM | BS

` 679 | IM

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15

MARKETING Shopper, Buyer and Consumer Behavior: Theory and Marketing Applications Lindquist Table of Contents • The Consumer in the Marketplace • The Consumer as Decision Maker • Psychological Influences on Consumer Decision Making • Sociological Influences on Consumer Decision Making • Special Topics ISBN: 9788177223835 |

` 329

Marketing Research, 8ed, w/cd McDaniel Table of Contents • The Role of Marketing Research in Management Decision Making. • The Marketing Research Industry and Research Ethics. • Problem Definition, Exploratory Research, and the Research Process. • Secondary Data and Databases. • Qualitative Research. • Traditional Survey Research. • Online Marketing Research. • Primary Data Collection: Observation. • Primary Data Collection: Experimentation and Test Markets. • The Concept of Measurement. • Using Measurement Scales to Build Marketing Effectiveness. • Questionnaire Design. • Basic Sampling Issues. • Sample Size Determination. • Data Processing and Fundamental Data Analysis. • Statistical Testing of Differences and Relationships. • Bivariate Correlation and Regression • Multivariate Data Analysis.. • Communicating the Research Results. • Managing Marketing Research.

ISBN: 9788126529353 |

` 789 | IM

E-Marketing Mohapatra Table of Contents • Product Design for Online Channel • Future Trend in Digital Marketing • e-Branding as Strategy • Interactive Direct Marketing • Managing Multiple Sales and Marketing Channels • Adding Value to Sales • Mastering Networks of Partners, Media, and Middlemen • Building Customer Care Systems • Buying Outside Services ISBN: 9788126542000 |

` 459 | IM | e

Event Marketing: How to Successfully Promote Events, Festivals, Conventions and Expositions, 2ed Preston Table of Contents • What is an Event and What is Event Marketing? • The Evolution of Event Marketing • The Theory and Practice of Event Marketing • Sponsorship and Cause-Related Event Marketing • E-Event Marketing • Entertainment and Festival Event Marketing • Corporate Event Marketing • Association, Convention and Exhibition Event Marketing • Social Event Marketing • Future Forces and Trends in Event Marketing • Event Marketing Case Studies • Resources ISBN: 9788126557622 |

16

` 469

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Research Methodology Ramamurthy Table of Contents • Fundamentals of Research • Research Problem • Research Design • Sampling • Measurement and Scaling Techniques • Methods of Data Collection • Data Processing and Analysis • Concept of Hypothesis • Parametric Tests • Non-Parametric Tests • Model Building and Decision-Making • Report Writing • Computer Application in Research Methodology • Additional Questions ISBN: 9788177229714 |

` 449 | e

Marketing Research Sathyapriya Table of Contents • Marketing Research • Marketing Research Process • Research Design • Sampling Design • Data Collection Methods • Measurement Scaling • Field Work and Data Preparation • Introduction to SPSS • Basic Data Analysis, Basic Data Analysis • Establishing Hypothesis and Testing • Determining Association among Variables • Determining Dependent Independent Relationship • Decision Making Models • Data Reduction Techniques • Brand Positioning Methods ISBN: 9789351197751 |

` 349

Research Methods for Business: A Skill-Building Approach, 6ed Sekaran Table of Contents • Introduction to research • The scientific approach and alternative approaches to investigation • The broad problem area and defining the problem statement • The critical literature review • Theoretical framework and hypothesis development • Elements of research design • Data collection methods: Introduction and interviews • Data collection methods: Observation • Data collection methods: Questionnaires • Experimental designs • Measurement of variables: Operational definition • Measurement: Scaling, reliability, validity • Sampling • Quantitative data analysis • Quantitative data analysis: Hypothesis testing • Qualitative data analysis • The research report ISBN: 9788126556748 |

` 599 | IM | BS

Cases in Retail Management Srinivasan Table of Contents • Retail in Detail - Unorganized to Organized • Strategic Realities in Retail • Kanchi Silks • Shreejii …? • Akbarallys - Not in Rally • Dosa in Plaza • Hidesign • Vimal is Back (Reviving its past glory) • Amul’s Ready-to-Eat Pizza • Shoppers Stop Limited • IKEA Connecting Concept • Tiffany & Co. • Dominating Pizzas • Visual Merchandising • Passion for Fashion • The Big Endeavor • Hindustan Oil Xtra Power Fleet Card Program • Garuda Transport • ITC • Case Study on Supply Chain Management • Attraction to Attrition • Mall Dhamaal… • Luxury… Lifestyle or Lavish • Catalogue Retailing - ‘Ar-Goes’ • Crossroad’s Retailing Lessons • Vending Machines, • The LOOT- Great Steal on Big Brands ISBN: 9788177229127 |

` 225

MARKETING / OPERATIONS MANAGEMENT International Marketing Siddiqui Table of Contents • Introduction to International Marketing • Theories and Policies of International Trade • International Monetary System and Export Documentation • International Marketing Environment and Marketing Research • International Market Segmentation, Targeting and Positioning • International Product Decisions • International Pricing Decisions • International Distribution Decisions • International Promotion Decisions • Cultural Issues in International Marketing • Developments in International Marketing • Case Studies ISBN: 9788177229752 |

` 349 | e

Analysis of Multicountry Data. • Assessing Differences in the Structure of Variables • The International Marketing Information System • Challenges Facing International ISBN: 9971513862 |

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Essentials of Marketing Research, 2ed Kumar

Table of Contents • Role of Internet • Marketing on Internet • Consumer Behavior • Product Decisions • Pricing Decisions • Advertisement and Promotion • Marketing Research • Marketing Strategy • e-Retailing • B2B Networks and E-commerce Hubs • Search Engine Marketing • Mobile Marketing • Blogging: A Marketing Tool • Customer Relationship Management • E-Marketing & Globalization of Business • Legal & IPR Issues in Online Marketing • Social Media Marketing: A New Wave • Cloud Computing: Enhancing Marketing Effectiveness ISBN: 9789351192428 |

` 395

Customer Relationship Management Zikmund Table of Contents • The Nature of Customer Relationship Management. • Understanding Customer Differences. • Information Technology and Collecting Customer Data. • The CRM Data Warehouse. • Customer Loyalty. • Customer Retention Strategies. • Winback and Acquisition Strategies. • Sales Force Automation and Automated Customer Service Centers. • The Basics of Data Mining, Online Analytical Processing and Information Presentation. • Measuring Customer Satisfaction and Loyalty. • Issues for Implementing CRM Systems.

ISBN: 9788126528059 |

` 509 | IM

EXCLUSIVE TITLES International Marketing Research, 2ed Craig

International Marketing Research, 2ed Craig

Table of Contents • Marketing Research in a Global Environment • Designing International Marketing Research • Secondary Data Sources • Uses of Secondary Data • Structuring Primary Data Collection • Establishing the Comparability of Multicountry Data • Non survey Data Collection Techniques • Survey Instrument Design • Sampling and Data Collection • Multicountry Scales •

Essentials of Marketing Research, 2ed Kumar Table of Contents • The Nature and Scope of Marketing Research • Data Collection • Data Analysis • Applications ISBN: 9812531823 |

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E-Marketing in Digital Age: Text & Cases, 2ed, w/cd Sople

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International Marketing: Consuming Globally, Thinking Globally

International Marketing: Consuming Globally, Thinking Globally McAuley

Table of Contents • Trading Places: An Overview of the World Economy • Get a Good Guide-Book: The Influence of Culture in International Marketing • The Process of McAuley Internationalization • Smes: Key Players in a Global Economy • Understanding Customer Values • Creating and Communicating Customer Values • Delivering Customer Values • Export Documentation, Getting Paid, Organizing Insurance and Finding Finance • Globalization, the Internet and the Marketer • International Growth through Franchising ISBN: 9812532358 |

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OPERATIONS MANAGEMENT Operations Research Mote | NEW Table of Contents • Management Functions, Decisions and Need for Analytical Aids • Mathematical Representation of Consequences: Functions • Representation of Consequences: Some Special Functions • Some Methods of Enumerating Alternatives, Permutations, Combinations • Linear Programming: A Class of Optimisation Problems • Transportation Problem • Transshipment Problem • Programme Evaluation Review Technique and Critical Path Method • Integer Programming • Sequences: Ideas and Applications • Probability Theory: Ideas and Applications • Conditional Probability: Ideas and Applications • Random Variables, Summary Measures and Measures of Dispersion • Binomial, Poisson, and Normal Distributions • The Birth and Death Process • Decision Theory • Loss Functions with Special Structures • Test of Hypothesis, Point and Interval Estimation • Inventory • Game Theory • Pricing of Water – A Subset of Scarce Natural Resource • Duality Theory ISBN: 9788126556380 |

` 549 | IM

Prices are subject to change without prior notice.

17

OPERATIONS MANAGEMENT Project Management: Planning and Control Techniques, 4ed

Excel Models for Business and Operations Management, 2ed

Burke

Barlow Table of Contents • A systems view of business • Model-building tools • Financial models • Investment Analysis Models • Worksheet applications in cost accounting • Marketing models • Purchase order processing • Statistical applications in quality control • Inventory control models • Models for production operations • Project management ISBN: 9788126509515 |

` 599 | IM

Game Theory: An Introduction Barron

Table of Contents • Introduction to Project Management. • History of Project Management. • Project Life-Cycle. • Feasibility Study. • Project Selection. • Project Estimating. • Planning and Control Cycle. • Scope Management. • Work Breakdown Structure (WBS). • Critical Path Method (CPM). • Schedule Bar chart. • Procurement Schedule. • Resource Planning. • Project Accounts. • Project Control. • Earned Value. • Quality Management. • Project Risk Management, • Project Communications. • Project Organization Structures. • Project Teams. • Project Leadership. • Project Management Computing.

ISBN: 9788126521647 |

Table of Contents • Matrix 2 person games. • Solution Methods for Matrix Games. • Two Person Nonzero Sum Games. • N Person Nonzero Sum Games with a Continuum of Strategies. • Cooperative games. • Evolutionary Stable Strategies and Population games.

ISBN: 9788126523191 |

` 569 | IM

Managing Quality, 5ed Dale Table of Contents • The Development, Introduction and Sustaining of Total Quality Management (TQM) • The Business Context of TQM • Quality Management Systems, Tools and Techniques

` 619

ISBN: 9788126522460 |

` 569

Applied Business Statistics, 7ed Black Table of Contents • What Is Statistics • Visualizing the Data • Describing Data Through Statistics • Discrete Probability Distributions • Continuous Probability Distributions • Distributions of the Sample Mean and Sample Proportion and Sampling Techniques • Estimating Parameters for Single Populations • Testing Hypotheses about Single Population Parameters • Analyzing the Differences in Two Populations • Analysis of Variance • Introduction to Regression Analysis and Correlation • Basic Multiple Regression Analysis • Advanced Multiple Regression Analysis • Forecasting • Chi-Square Analysis • Analyzing Data Using Nonparametric Statistics • Quality • Decision Analysis C19-2 ISBN: 9788126537075 |

` 839 | IM | BS

International Logistics David Table of Contents • Methods of Entry into Foreign Markets • International Contract • Terms of trade or Incoterms • Terms of Payment • Currency of Payment (Managing Transaction Risks) • International Commercial Documents • International Insurance • International Ocean Transportation • International Air Transportation • International Land and Multi-Modal Transportation • Packaging for Export • Customs Clearance • International Logistics Infrastructure ISBN: 9788177224306 |

Modern Production/Operations Management, 8ed

Beginning R: The Statistical Programming Language

Buffa Table of Contents • Classification and Importance of Operations Management • Operations Planning and Control • Design of Operational Systems • Operations Strategy and the Firm • Synthesis and Conclusions ISBN: 9788126513727 |

` 719 | BS

Gardener Table of Contents • Introducing R: What It Is and How to Get It • Starting Out: Becoming Familiar with R • Starting Out: Working with Objects • Data: Descriptive Statistics and Tabulation • Data: Distribution • Simple Hypothesis Testing • Introduction to Graphical Analysis • Formula Notation and Complex Statistic s • Manipulating Data and Extracting Components • Regression (Linear Modeling) • More about Graphs ISBN: 9788126541201

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` 399 | IM

|

` 699 | IM | BS

OPERATIONS MANAGEMENT Project Management Core Textbook, 2 Indian ed nd

Gopalan Table of Contents • The World of Project Management • The Manager, the Organization and the Team 56 • Planning the Project • Budgeting the Project • Scheduling the Project • Allocating Resources to the Project • Monitoring and Controlling the Project • Evaluating and Terminating the Project ISBN: 9788126550807 |

` 799 | IM | BS | e

Operations, Strategy and Technology: Pursuing the Competitive Edge Hayes Table of Contents • Operations Management Confronts a New Millennium.

• Operations Strategy: Origins and New Directions. • Capacity Strategy. • Determining Organizational Boundaries: Vertical Integration and Outsourcing. • Designing and Managing Operating Networks. • Information Technology and Operations. • Creating an Edge through New Process Development. • Creating an Edge through Superior Project Management. • Evaluating and Justifying Capital Investments. • Sharpening the Edge: Driving Operations Improvement. • Guiding the Pursuit of an Operations Edge.

ISBN: 9788126531158 |

` 709 | IM

Production and Operations Management Jain Table of Contents • Overview of Production and Operations Management • Operations Strategy • Forecasting • Product Analysis • Capacity Management • Quality Management: Strategic Issues • Facility Location and Layout • Productivity • Aggregate Planning • Material Requirement Planning • Materials Management • Inventory Management • Production Planning and Control • Production Scheduling • Quality Control • Maintenance Management • Just-in-Time System • Change Management ISBN: 9789350045091 |

` 599 | e

Project Management: A Systems Approach to Planning, Scheduling and Controlling, 10ed Kerzner Table of Contents • Overview • Project management growth: concepts and definitions • Organizational structures • Organizing and staffing the project office and team • Management functions • Management of your time and stress • Conflicts • Special topics • The variables for success • Working with executives • Planning • Network scheduling techniques • Project graphics • Pricing and estimating • Cost control • Trade-off analysis in a project environment • Risk manage-

ment • Learning curves • Contract management • Quality management • Modern developments project management • The business of scope changes • The project office • Managing crisis projects • The rise, fall, and resurrection of iridium: a project management perspective ISBN: 9788126538874 |

` 729 | IM | BS

Project Management - Best Practices: Achieving Global Excellence, 3ed Kerzner Table of Contents • Understanding Best Practices • From Best Practice to Migraine Headache • Journey to Excellence • Project Management Methodologies • Integrated Processes • Management Support • Training and Education • Informal Project Management • Behavioral Excellence • Measuring Return on Investment on Project Management Training Dollars • The Project Office • Six Sigma and the Project Management Office • Project Portfolio Management • Global Project Management Excellence • Introduction • Value-Driven Project Management • Effect of Mergers and Acquisitions on Project Management ISBN: 9788126555154 |

` 999

Project Management 2.0 Kerzner Table of Contents • Project management 2.0 • A peek into the future of Project management • Understanding success And failure • Value-driven Project management • Growing importance of metrics With pm 2.0 • Project management Methodologies: 1.0 versus 2.0 • Project governance • Role of project manager in Strategic planning and Portfolio management • R&D project management • Problem solving and Decision making • Need for project Management • Using the pmo to spearhead Pm 2.0 ISBN: 9788126555161 |

` 999

Information Technology Project Management, 4ed, ISV Marchewka Table of Contents • An Overview of IT Project Management • The Business Case • The Project Charter • The Project Team • The Scope Management Team • The Work Breakdown Structure (WBS) • The Project Schedule and Budget • The Risk Management Plan • The Project Communication Plan • The IT Project Quality Plan • Managing Change, Resistance, and Conflict • Managing Project Procurement and Outsourcing • Project Leadership and Ethics • The Implementation Plan and Project Closure • Appendix: An Introduction To Function Point Analysis ISBN: 9788126543946 |

` 619 | IM | BS

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OPERATIONS MANAGEMENT Project Management, w/cd Marwah Table of Contents • Introduction to Project Management • Role of a Project Manager • Planning of a Project • Market Analysis in Project Management • Capital Budgeting Techniques in Project Selection • Social Cost Benefit Analysis • Financing of a Project • Financing of Infrastructure Projects • Project Scheduling • Resource Scheduling • Monitoring and Controlling a Project • Project Evaluation and Auditing • Project Termination • Computer Applications in Project Management • Case Studies ISBN: 9788177229721 |

` 449 | IM | e

Meredith Table of Contents • Projects in Contemporary Organizations • Strategic Management and Project Selection • The Project Manager • Managing Conflict and the Art of Negotiation • The Project in the Organizational Structure • Project Activity and Risk Planning • Budgeting: Estimating Costs and Risks • Scheduling • Resource Allocation • Monitoring and Information Systems • Project Control • Project Auditing • Project Termination

` 789 | IM | BS

Operations Management, 5ed, ISV Meredith Table of Contents • Competitive Operations for the Global Arena • Designing the Transformation System • Monitoring and Controlling the Transformation System • Six Sigma for Improving the Transformation System • Lean Operations Improve Transformation System Value • Project Management and the Transformation System • Managing Supply Chain Logistics and Inventories • Capacity Management through Location and Scheduling ISBN : 9788126542543 |

Table of Contents • Holistic and Systematic Treatment for Various Themes • Review of State-of-Art • Empirical Evidences at Every Stage • Extensive Breadth of Coverage • Modularity of Topics • Cases and Examples from Industry • Tools and Techniques • Focused Objectives for Learning

ISBN: 9788177221916 |

` 399 | IM | BS

Montgomery Table of Contents • Introduction • Statistical Methods useful in Quality Control and Improvement • Basic Methods of Statistical Process Control and Capability Analysis • Other Statistical Process-Monitoring and Control Techniques • Process Design and Improvement with Designed Experiments • Acceptance Sampling ISBN: 9788126525065 |

` 719 | IM | BS

Management Science: The Art of Modeling with Spreadsheets, Excel 2007 update, 2ed Powell Table of Contents • Modeling in a Problem-Solving Framework. • Basic Excel Skills. • Advanced Excel Skills. • Spreadsheet Engineering. • Analysis using Spreadsheets. • Data Analysis for Modeling. • Regression Analysis. • Short-Term Forecasting. • Nonlinear Optimization. • Linear Programming. • Network Models. • Integer Programming. • Decision Analysis. • Monte Carlo Simulation. • Optimization in Simulation.

ISBN: 9788126526918 |

` 889 | IM

Also useful for Management

` 679 | IM

Fundamentals of Quality Control and Improvement, 3ed

Total Quality Management

Mitra

Table of Contents • Introduction to Quality Management • Principles and Philosophies of Quality Management • Statistical Process Control and Process Capability • Tools and Techniques for Quality Management • Quality Systems Organizing and Implementation • Cases & Appendices

Table of Contents • Philosophy and Fundamentals • Statistical Foundations and Methods of Quality Improvement • Statistical Process Control • Acceptance Sampling • Product and Process Design ISBN: 9788126544097 |

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Mohanty

Statistical Quality Control, 6ed

Project Management: A Managerial Approach, 8ed

ISBN: 9788126537082 |

Supply Chain Management (Theories & Practices)

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` 729 | BS

Rajaram

ISBN: 9788177226232 |

` 399 | IM | e

OPERATIONS MANAGEMENT / ORGANIZATIONAL BEHAVIOR Operations Research : Principles and Practice, 2ed Ravindran Table of Contents • The Nature of Operations Research • Linear Programming • Network Analysis • Advanced Topics in Linear Programming • Decision Analysis • Random Processes • Queuing Models • Inventory Models • Simulation • Dynamic Programming • Nonlinear Programming ISBN: 9788126512560 |

Sanders Table of Contents • Supply Chain Strategy. • Network & System Design. • Marketing. • Operations Management. • Sourcing. • Logistics. • Forecasting & Demand Planning. • Inventory Management. • Lean Systems & Six-Sigma Quality. • Supply Chain Relationship Management. • Global Supply Chain Management. • Sustainable Supply Chain Management.

` 679 | IM

Total Quality Management Suri Table of Contents • TQM - A Roadmap to Excellence • Quality Gurus • Cost of Quality • Quality Leadership • TQM Implementation • Creating Quality Culture • Customer Focus & Customer Satisfaction • TQM & Quality Improvement • Quality Control and Problem Solving: Tools & Techniques • Business Process Re-engineering (BPR) • Six Sigma (6 ó) • Quality Function Deployment (QFD) • Value Engineering and Value Analysis • Total Productive Maintenance • Quality Management Systems • Quality System Audit • Environment Management System and Total Quality Control • Human Resource Development & Quality Circles • Quality Awards • TQM Case Studies in Indian Industries ISBN: 9789350043172 |

Organization: Contemporary Principles and Practices, 2ed Child Table of Contents • The Broad Picture • New Internal Forms • New Network Forms • Achieving Effective Organizations • Designing Organizations For The 21st Century ISBN: 9788126555468 |

` 569

` 669 | IM | BS

Supply Chain Management: A Global Perspective

ISBN: 9788126536351 |

ORGANIZATIONAL BEHAVIOR

` 399 | IM

Software Engineering Project Management, 2ed

Organizational Behaviour: Design, Structure and Culture, 2ed, w/cd Gupta Table of Contents • · Individual Behavior: Emotion, Perception and Personality • Defining Communities of Practice and Organizational Environment • Implementing Strategy • Organizational Culture • Organizational Learning • What is Organization Development? • Organizational Innovations • Leadership Development • Virtual Organizations: Outsourcing & Sustainability • New Organizational Structure: Dimensions and Applications • Globalization and Workforce Diversity • Training and Organizational Development • New Paradigms in Organization Development • Stress Management and Organizational Development • Ignorance Management • Organizational DNA ISBN: 9789351192459 |

` 449

Organizational Behaviour, w/cd Raju Table of Contents • Organizational Behaviour - An Overview • Individual Dimensions of Organizational Behaviour • Attitude and Behaviour • Personality and Values • Perception • Learning • Emotional Intelligence • Leadership and Leadership Styles • Motivation • Groups and Teams • Organizational Culture, Climate, Commitment, Development and Effectiveness • Power, Politics and Impression Management • Conflicts Management and Negotiation • Change and Change Management • Communication and Knowledge Management • Stress and Stress Management ISBN: 9789351191810 |

` 395

Thayer

Organizational Behavior, 12ed, ISV

Table of Contents • Introduction to Management • Software Engineering Process • Software Engineering Project Management • Planning a Software Engineering Project • Software Cost, Schedule, and Size • Organizing a Software Engineering Project • Staffing a Software Engineering Project • Directing a Software Engineering Project • Controlling a Software Engineering Project • Software Metrics and Visibility of Progress • Epilogue: The Silver Bullets

Schermerhorn

ISBN: 9788126508358 |

` 819

Table of Contents • Introducing Organizational Behavior • Individual Differences, Values and Diversity • Emotions, Attitudes and Job Satisfaction • Perception, Attribution and Learning • Motivation Theories • Motivation and Performance • Teams in Organizations • Teamwork and Team Performance • Decision Making and Creativity • Conflict and Negotiation • Communication and Collaboration • Power and Politics • Leadership Essentials • Leadership Challenges and Organizational

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21

STRATEGIC MANAGEMENT Change • Organizational Culture and Innovation • Organizational Goals and Structures • Strategy, Technology and Organizational Design • Skills Workbook W-1 • Glossary G-1 • Self-Test Answers ST-1 • Notes N-1 • Photo Credits PC-1 • Organization Index OI-1 • Name Index NI-1 • Subject Index SI-1 ISBN: 9788126541270 |

` 659 | IM | BS

STRATEGIC MANAGEMENT Strategic Management of Information Systems Pearlson | NEW Table of Contents • Linking Systems Strategy and the Organization • Strategic Use of Information Resources in a Global Economy • Organizational Strategy: Managerial Levers • Work Design: Enabling Global Collaboration • Building and Changing Global Business Processes • Information Systems Strategy: Architecture and Infrastructure • Cost Recovery of Information Systems • Governance of the Information Systems Organization • Sourcing Information Systems around the World • Managing Projects in a Global Ecosystem • Business Analytics and Knowledge Management • Ethical Guidelines for Information Use ISBN: 9788126559633 |

` 599 | IM

Strategic Management and Business Policy Pithadia | NEW Table of Contents • Strategic Management • Strategic Management Process • Environments • Porters 5 Force Model • GE Nine Cell Planning Grid • Formulating Long-Term Objectives • Operation Control Systems • Strategic Management in Multinational Firms • Strategic Evaluation and Control ISBN: 9789351197713 |

` 399

Strategic Market Management: Global Perspectives Aaker Table of Contents • Strategic Market Management: An Introduction and Overview • External and Customer Analysis • Competitor Analysis • Market/Submarket Analysis • Environmental Analysis and Strategic Uncertainty • Internal Analysis • Creating Advantage, Synergy, and Commitment versus Opportunism versus Adaptability • Building and Managing Brand Equity • Energizing the Business • Leveraging the Business • Creating New Businesses • Global Strategies • Setting Priorities for Businesses and Brands -- the Exit, Milk, and Consolidate Options • From Silos to Synergy -- Harnessing the Organization ISBN: 9788126548927 |

` 569 | IM | BS

Also useful for Marketing

22

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International Strategy: Context, Concepts and Implications Collis Table of Contents • The Context Facing Multinational Firms • Conceptual Framework: What is Different about International Strategy? • Managerial Implications ISBN: 9788126552429 |

` 549

Contemporary Strategy Analysis: Text and Cases, 8ed Grant Table of Contents • The Tools of Strategy Analysis • Business Strategy and the Quest for Competitive Advantage • Corporate Strategy ISBN: 9788126554508 |

` 629 | BS

Strategic Modelling and Business Dynamics, 2ed: A Feedback Systems Approach Morecroft Table of Contents • The Appeal and Power of Strategic Modelling • Introduction to Feedback Systems Thinking • Modelling Dynamic Systems • World of Showers • Cyclical Dynamics and the Process of Model Building • The Dynamics of Growth from Diffusion • Managing Business Growth • Industry Dynamics -- Oil Price and the Global Oil Producers • Public Sector Applications of Strategic Modelling • Model Validity, Mental Models and Learning ISBN: 9788126557080 |

` 849 | IM

Strategic Management Saloner Table of Contents • Business Strategy • Competitive Advantage • Internal Context: Organization Design • Organization and Competitive Advantage • External Context: Industry Analysis • The Spectrum of Competition and Niche Markets • Competition in Concentrated Markets • Entry and the Advantage of Incumbency • Creating and Capturing Value in the Value Chain • Strategic Management in a Changing Environment • Strategy in Markets with Demand-Side Increasing Returns • Globalization and Strategy • Corporate Strategy: Managing for Value in a Multi business Company • The Strategy Process ISBN: 9788126515684 |

` 539

STRATEGIC MANAGEMENT / FINANCE Strategic Management and Business Policy, w/cd Singh Table of Contents • Introduction to Strategic Management and Business Policy (SMBP) • Corporate Governance and Strategic Management • Strategic Intent of an Organization • External Environment and Industry Analysis • Internal Environment and Organizational Analysis • Formulating Corporate Level Strategies • Situation Analysis and Formulation of Business Level Strategies • Functional Strategies and Strategic Choice • Strategy Implementation • Structural and Behavioral Implementation of Strategy • Functional and Operational Implementation • Evaluation and Control of Strategy • Strategic Management in Family and Micro Business • Strategic Management and Business Policy in Public and Non-Profit Organizations • Strategic Planning and Change Management • Social Responsibility and Business Ethics in Strategic Management • Globalization and Strategic Management ISBN: 9789350044995 |

` 429 | e

Strategic Retail Management Srinivasan Table of Contents • Module I. Retail Conceptual Framework • Module II. Retail - Applied Framework • Module III. Retailing The Future ISBN: 9788177226706 |

` 399 | IM

Also useful for Operations Management

Managing Innovation: Integrating Technological, Market and Organizational Change Tidd Table of Contents • Managing Innovation • Context • Search • Select • Implement • Capture ISBN: 9788126557134 |

` 799 | IM | BS

FINANCE Risk Management in Banking, 4ed Bessis | NEW Table of Contents • Risks and Risk Management • Banking Regulations Overview • Balance Sheet Management and Regulations • Liquidity Management and Liquidity Gaps • Interest Rate Gaps • Hedging and Gap Management • Economic Value of the Banking Book • Convexity Risk in Banking • Convexity Risk: The Case of Mortgages • Funds Transfer Pricing Systems • Returns, Random Shocks and Value-at-Risk • Portfolio Risk and Factor Models • Delta-normal VaR and Historical VaR • Extensions of Traditional VaR • Volatility • Simulation of Interest Rates • Market Risk Regulations • Credit Risk • Credit Risk Data • Scoring Models and Credit Ratings • Default Models • Counterparty Credit Risk • Credit Event Dependencies • Credit Portfolio Risk: Analytics • Credit Portfolio Risk: Simulations • Credit Risk Regulations • Capital Allocation and Risk Contributions • Risk-adjusted Performance Measures • Credit Derivatives • Securitizations ISBN: 9788126559831 |

` 1099

Risk Management and Financial Institutions, 4ed Hull | NEW Table of Contents • Financial Institutions and Their Trading • Market Risk • Regulation • Credit Risk • Other Topics ISBN: 9788126560615 |

` 999 | IM

Investments: Principles and Concepts, 12ed, ISV Jones | NEW Table of Contents • Background • Portfolio and Capital Market Theory • Common Stocks: Analysis, Valuation and Management • Security Analysis • Fixed-Income Securities: Analysis, Valuation and Management • Derivative Securities • Investment Management

` 729

Strategic Management

ISBN: 9788126562930 |

Trehan

The Impact of IFRS on Industry / The Industry Specific impact of IFRS Lavi | NEW

Table of Contents • Introduction to Strategic Management • Strategic Intents of a Business • Environmental and Organizational Appraisal • Corporate-Level and Business- Level Strategies • Strategic Choice and Analysis • Strategy Implementation • Strategic Evaluation and Control • New Trends in Strategic Management ISBN: 9788177228229 |

` 299 | e

Table of Contents • Introduction: The Background and Evolution of IFRS and a Discussion on Why IFRS Would Have an Impact on Industry • Summary of Disclosures Under IFRS Standards • IFRS Standards that Could Impact All Industries • The Impact of IFRS Standards on Specific Industries • Forthcoming IFRS Standards That Could Impact Industry • Collateral Impact of a Transition to IFRS ISBN: 9788126561957 |

` 799

Prices are subject to change without prior notice.

23

FINANCE International Financial Management Shapiro | NEW

Security Analysis and Portfolio Management

Table of Contents • ·The Global Financial Management Environment • Currency and Derivatives Markets • Managing Currency Risks • Financing International Operations • International Capital Budgeting • International Management of Working Capital

Table of Contents • Risk Management • Fundamental Analysis • Investment Risk and Return • Capital Asset Pricing Model • Modern Portfolio Theory • Technical Theory • Valuation of Shares and Business • Efficient Market Hypothesis • Bond Markets and Valuation • Derivatives and Option Theory • Mutual Funds • Commodity Market • Value at Risk • Portfolio Management • Portfolio Performance Measurement • Behavioral Finance • Case Studies

ISBN: 9788126558728 |

Bhatt

` 749 | IM

Market Models: A Guide to Financial Data Analysis Alexander Table of Contents • Volatility and Correlation Analysis. • Modelling the Market Risk of Portfolios. • Statistical Models for Financial Markets.

ISBN: 9788126523702 |

` 599

Valuation for Mergers, Buyouts and Restructuring, 2ed, w/cd Arzac Table of Contents • Part One: The Tools of Valuation. • Part Two: Mergers, Acquisitions and Buyouts. • Part Three: Recapitalizations and Restructuring.

ISBN: 9788126524129 |

` 679 | IM

Marketing of Financial Services Bapat Table of Contents • Introduction to Financial Services Marketing • The Marketing Environment • Strategic Marketing Planning • Consumer and Organizational Behavior • Marketing Research • Market Segmentation • Marketing Strategy for Financial Services • Product Management and New Product Development • Pricing • Distribution Channels • Advertising • Sales Function in Financial Services • Building, Maintaining and Sustaining the Financial Services Brand • Marketing at Branches • Marketing of Retail Banking Products • Marketing for Corporate Clients • Bank Marketing in Rural Areas • Customer Service in Banks • Financial Services Marketing Organizations • Customer Relationship Management ISBN: 9789351191001 |

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` 399

Visit us at www.wileyindia com

ISBN: 9788177224870 |

` 399 | IM

Also useful for Operations Management

Corporate Finance: Financial Management in a Global Environment Booth Table of Contents • The Financial Environment • Financial Analysis • The Basics of Valuation • Capital Market Theory and Financial Management • Long-Term Investment Decisions • Long-Term Financing • Financial Policies • Financial Management: Capstone ISBN: 9788126556007 |

` 699 | IM

Applied Corporate Finance, 3ed Damodaran Table of Contents • The Foundations. • The Objective in Decision Making.

• The Basics of Risk. • Risk Measurement and Hurdle Rates in Practice. • Measuring Return on Investments.

• Project Interactions, Side Costs and Side Benefits. • Capital Structure: Overview of the Financing Decision. • Capital Structure: The Optimal Financial Mix. • Capital Structure: The Financing Details. • Dividend Policy. • Analyzing Cash Returned To Stockholders. • Valuation: Principles and Practice.

ISBN: 9788126537884 |

` 779 | IM

Corporate Finance Theory and Practice, 2ed Damodaran Table of Contents • Introduction to Corporate Finance • The Objective in Corporate Finance • The Time Value of Money • Understanding Financial Statements • Value and Price: An Introduction • The Basics of Risk • Estimating Hurdle Rates for Firms • Estimating Hurdle Rates for Projects • Estimating Earnings and Cash Flows on Projects • Investment Decision Rules • Investment Analysis with Inflation and Exchange Rate Risk • Project Interactions, Side Benefits and Side Costs • Investments in Noncash Working Capital • Investments in Cash and Marketable Securities • Investment Returns and Corporate Strategy • An Overview of Financing Choices • The Financing Process • The Financing Mix: Tradeoffs on Theory • The Optimal Financing Mix • The Financing Mix and Choices • Dividend Policy • Analyzing Cash Returned to Stockholders • Beyond Cash Dividends: Buybacks,

FINANCE Spinoffs and Divestitures • Valuation: Principles and Practice • Value Enhancement: Tools and Techniques • Acquisitions and Takeovers • Option Applications in Corporate Finance • Back to First Principles • Solutions to Odd-Numbered Questions and Problems ISBN: 9788126511150 |

` 779 | IM | BS

Desai

Damodaran on Valuation, 2ed Damodaran Table of Contents • Introduction to Valuation • Estimating Discount Rates • Measuring Cash Flows • Forecasting Cash Flows • Equity Discounted Cash Flow Models • Firm Valuation Models • Relative Valuation: First Principles • Equity Multiples • Value Multiples • Cash, Cross Holdings and Other Assets • Employee Equity Options and Compensation • The Value of Intangibles • The Value of Control • The Value of Liquidity • The Value of Synergy • The Value of Transparency • The Cost of Distress • Closing Thoughts ISBN: 9788126518852 |

` 749 | IM | BS

Damodaran Table of Contents • Introduction to Valuation • Approaches to Valuation • Understanding Financial Statements • The Basics of Risk • Option Pricing Theory and Models • Market Efficiency--Definition, Tests and Evidence • Riskless Rates and Risk Premiums • Estimating Risk Parameters and Costs of Financing • Measuring Earnings • From Earnings to Cash Flows • Estimating Growth • Closure in Valuation: Estimating Terminal Value • Dividend Discount Models • Free Cash Flow to Equity Discount Models • Firm Valuation: Cost of Capital and Adjusted Present Value Approaches • Estimating Equity Value per Share • Fundamental Principles of Relative Valuation • Earnings Multiples • Book Value Multiples • Revenue Multiples and Sector-Specific Multiples • Valuing Financial Service Firms • Valuing Firms with Negative or Abnormal Earnings • Valuing Young or StartUp Firms • Valuing Private Firms • Acquisitions and Takeovers • Valuing Real Estate • Valuing Other Assets • The Option to Delay and Valuation Implications • The Options to Expand and to Abandon: Valuation Implications • Valuing Equity in Distressed Firms • Value Enhancement: A Discounted Cash Flow Valuation Framework • Value Enhancement: Economic Value Added, Cash Flow Return on Investment and Other Tools • Probabilistic Approaches in Valuation: Scenario Analysis, Decision Trees and Simulations • Overview and Conclusion

` 829 | BS

International Finance: A Casebook Desai Table of Contents • Exchange Rates, Markets and Firms • Cross-Border Financing • Multinational Finance • Institutions and Finance ISBN: 9788126510832 |

Table of Contents • Landscape of Investment • Risk and Return • Fundamental Analysis • Stock Valuation • Bond Valuation • Technical Analysis • Efficient Market Hypothesis • Portfolio Analysis and Construction • Portfolio Evolution and Revision • Introduction to Derivatives • Basic Market Concepts and Mechanics • Stock Futures • Stock Index Futures • Stock Index Futures Trading Strategies • Options • Option Trading Strategies • Interest Rate Derivatives • Foreign Currency Derivatives • Accounting and Taxation of Futures and Options ISBN: 9789351194286 |

` 499

Financial Management Dhagat

Investment Valuation: Tools and Techniques for Determining the Value of any Asset, University ed, 3ed

ISBN: 9788126536009 |

Investment Management, (Security Analysis and Portfolio Management)

` 679 | IM

Table of Contents • Financial Management - an Overview • Long-Term Financing • Short-Term Financing • Concepts of Organizational Health and Financial Analysis • Cash Flow and Funds Flow Statements • Leverages • Financial Business Decisions • Budget: Concept and Types • Capital Structure Management • Concept of Time Value of Money • Working Capital Management • Dividend Policy • Receivables and Inventory Management • Corporate Restructuring and Mergers • Risk and Return Analysis • Management of Cash and Marketable Securities • Case Studies ISBN: 9789350040225 |

` 399

Modern Portfolio Theory and Investment Analysis, 8ed Elton Table of Contents • Financial Markets. • Financial Securities. • The Characteristics of the Opportunity set under Risk. • Delineating Efficient Portfolios. • Techniques for Calculating the Efficient Frontier. • The Correlation Structure of Security Returns: The Single-Index Model.

• The Correlation Structure of Security Returns: MultiIndex Models and Grouping Techniques. • Simple Techniques for Determining the Efficient Frontier. • International Diversification. • Estimating Expected Returns. • How to select among the Portfolios in the Opportunity Set. • The Standard Capital Asset Pricing Model. • Alternative forms of Capital Asset Pricing Models. • Empirical Tests of the CAPM Forms. • The Arbitrage Pricing Model and Its Empirical Relevance. • Efficient Markets. • Behavioral Finance, Investor Decision Making and Asset Pricing. • Valuation Models. • Earnings Estimation. • Interest Rate Theory and the Pricing of Bonds. • The Management of Bond Portfolios. • Valuation and uses of Options. • The Valuation and uses of Financial Futures.

• Evaluation of Portfolio Performance. • Evaluation of Security Analysis. • Portfolio Management Revisited.

ISBN: 9788126528141 |

` 679 | IM | BS

Prices are subject to change without prior notice.

25

FINANCE Excel Data Analysis, 3ed

Getting Started in Commodities

Etheridge

Fontanills

Table of Contents • Getting Started. • Formatting a Worksheet. • Structuring your Workbook. • Creating Formulas. • Using Functions. • Using Financial Functions. • Using Statistical Functions and Tools. • Organizing Worksheet Data. • Working with Pivot tables. • Charting Data. • Working with External Data. • Using Data Analysis Tools and Techniques. • Sharing your Workbook with Others. • Automating with Macros. • Illustrating your Worksheets.

• Illustrating your Ideas. • Customizing Excel.

ISBN: 9788126542697 |

` 499

Also useful for Business Analytics

Using Excel for Business Analysis A Guide to Financial Modelling Fundamentals, Edition Revised for Excel 2013 + Website Fairhurst Table of Contents • What is Financial Modelling? • Building a Model • Best Practice Principles of Modelling • Financial Modelling Techniques • Using Excel in Financial Modelling • Functions for Financial Modelling • Tools for Model Display • Tools for Financial Modelling • Common Uses of Tools in Financial Modelling • Model Review • Stress-Testing, Scenarios and Sensitivity Analysis in Financial Modelling • Presenting Model Output ISBN: 9788126555390 |

` 799

Also useful for Business Analytics

Project Financing: Asset-Based Financial Engineering, 3ed Finnerty Table of Contents • What is Project Financing? • The Rationale for Project Financing • What is Special about Large Projects? • Who Finances Large Projects? • Analyzing Project Viability • Analysis and Financing of Renewable Energy Projects • Designing Security Arrangements • Structuring the Project • Preparing the Project Financing Plan • Discounted Cash Flow Analysis • Financial Modeling and Project Evaluation • Using Real-Options Analysis to Evaluate a Project • Sources of Project Funds • Managing Project Risks • Sharia-Compliant Project Financing • Issues for the Host Government • Case Study: The Indiantown Cogeneration Project • Case Study: The Tribasa Toll Road Project • Case Study: The Euro Disneyland Project • Case Study: The Eurotunnel Project • Conclusion ISBN: 9788126558117 |

` 999

Table of Contents • What is a Commodity? • How the Commodity Markets Work. • Commodity Trading in the Stock Market. • Commodity Trading in the Index Markets. • Fundamental Analysis of the Commodity Markets. • Technical Analysis of the Commodity Markets. • Elliott Wave Trading for Commodities. • Options Trading in the Commodity Markets. • Money Management: Staying in the Game. • Psychology 101: Winning the Mind Game. • Trading Commodity-Related Growth Stocks. • Seasonal Commodity Patterns. • Brokers and the Online Revolution. • Putting It All Together.

ISBN: 9788126551743 |

Behavioural Finance Forbes Table of Contents • Foundations • Asset Pricing • Corporate Finance • The Professions ISBN: 9788126529360 |

Visit us at www.wileyindia com

` 669 | IM

Strategic Financial Management, w/cd Goel Table of Contents • Valuation of Securities • Capital Budgeting Decisions • Financial Services • Corporate Dividend Policy • Portfolio Management • Derivatives • Mutual Funds • Mergers and Acquisitions • Foreign Exchange Management • Project Finance

ISBN: 9788177222524 |

` 369 | IM | e

Commercial Banking: The Management of Risk, 3ed Gup Table of Contents • Functions and Forms of Banking • The Bank Regulatory Environment • Evaluating Bank Performance • Bank Valuation • An Overview of Asset / Liability Management (ALM) • Techniques of Asset / Liability Management: Futures, Options and Swaps • Investment Management • Credit Evaluation Process • Commercial and Industrial Lending • Real Estate and Consumer Lending • Liquidity Management • Capital Management • Liabilities Management • Off-Balance-Sheet Activities • Securities, Investment and Insurance Services • Other Financial Services • Electronic Banking • Global Financial Services ISBN: 9788126510443 |

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` 749

` 679 | IM

FINANCE Investments: Principles and Concepts, 11ed Jones

Kapil

Table of Contents • Investing is an Important Activity Worldwide. • Investment Alternatives: Generic Principles All Investors Must Know. • Indirect Investing: A Global Activity. • Securities Markets Matter to All Investors. • All Financial Markets have Regulations and Trading Practices. • Return and Risk: The Foundation of Investing Worldwide. • Portfolio Theory is Universal. • Portfolio Selection for All Investors. • Asset Pricing Principles. • Common Stock Valuation: Lessons for All Investors. • Managing a Stock Portfolio: A Worldwide Issue. • What Happens If Markets Are Efficient--Or Not? • Economy / Market Analysis Must Be Considered By All Investors. • Sector / Industry Analysis. • Company Analysis. • Technical Analysis. • Fixed Income Securities are Available Worldwide. • Managing Bond Portfolios: Some Issues Affect All Investors. • Understanding Derivative Securities: Options.

• Understanding Derivative Securities: Futures. • All Investors Must Consider Portfolio Management. • Evaluation of Investment Performance: A Global Concept.

ISBN: 9788126526376 |

Mergers and Acquisitions: Valuation, Leveraged Buyouts, and Financing

` 729 | IM

Financial Risk Manager Handbook: FRM Part I / Part II, 6ed Jorion Table of Contents • Foundations of Risk Management • Quantitative Analysis • Financial Markets and Products • Valuation and Risk Models • Market Risk Management • Credit Risk Management • Operational and Integrated Risk Management • Investment Risk Management

Table of Contents • Understanding M&A • Corporate Restructuring and M&A • M&A: Takeover Defenses • Identifying Opportunities in M&A: Buy Side and Sell Side • M&A: Trends and Empirical Studies • M&A: Legal and Regulatory Framework • Foreign Direct Investment and M&A • M&A Accounting and IFRS-3 • Corporate Governance Issues in M&A • Concepts in Business Valuation • Business Valuation and Consideration Paid in M&A • Brand Valuation and M&A • Private Equity and Start-Up Valuation • LBO Economics and Valuation • Financing Options in M&A • Leveraged Buyout • Private Equity and M&A • Investment Banks and M&A • Hedge Funds and M&A ISBN: 9788126558483 |

Financial Institution Advantage & The Optimization of Information Processing Keenan Table of Contents • Financial Institutions as Information Processors • Strategic Hardware and Software Management • Data, Models and Information • Model Risk Measurement • The Return on Analytic Assets • Data Risk Measurement • A Higher Level of Integration • A Strategy for Optimizing the Information Processing Complex ISBN: 9788126554805 |

ISBN: 9788126544080 |

` 1499 | IM | BS

Joseph Table of Contents • Introduction • Firm (OR) Obligor Credit Risk • Credit Risks -- Project and Working Capital • Credit Portfolio Risks • Portfolio Risk Mitigants • Credit Risk Pricing • The Last Line of Defense -- Security • Credit Crisis

` 599

Financial Management Kapil Table of Contents • Introduction to Corporate Finance • Tools of Corporate Finance • Aspects of Corporate Financial Structure • Dimensions of Investment • Dimensions of Financial • Understanding the Financial Market • Strategic Dimensions for Value Creation ISBN: 9788126554768 |

` 899

Corporate Governance

Advanced Credit Risk - Analysis and Management

ISBN: 9788126544257 |

` 649 | IM | e

` 629 | e

Khurana Table of Contents • Introduction to Corporate Governance • Emergence of Corporate Governance - Turning Points • Theories and Practices of Corporate Governance • Ownership Structure • Capital Structure • Shareholder’s Rights and Privileges • Investor Protection and Corporate Governance • Board of Directors • Corporate Governance and Banks • Business Ethics, Corporate Social Responsibility and Environmental Concerns • Competition and Monopoly in Corporate Governance • Future of Corporate Governance • Case Studies and Mock Questions ISBN: 9788177228090 |

` 329 | e

Futures, Options and Swaps, 5ed Kolb Table of Contents • Futures Markets. • Futures Prices. • Using Futures Markets. • Interest Rate Futures: An Introduction. • Interest Rate Futures: Refinements. • Security Futures Products: An Introduction. • Security Futures Products: Refinements. • Foreign Exchange Futures. • The Options Market. • Option Payoffs and Option Strategies. • Bounds on Option Prices. • European Option Pricing. • Option Sensitivities and Option Hedging. • American

Prices are subject to change without prior notice.

27

FINANCE Option Pricing. • Options on Stock Indexes, Foreign Currency and Futures. • The Options Approach to Corporate Securities. • Exotic Options. • Interest Rate Options. • The Swaps Market: An Introduction. • Swaps: Economic Analysis and Pricing. • Swaps: Applications.

ISBN: 9788126523665 |

` 699

Finance for Strategic DecisionMaking: What Non-Financial Managers Need to Know Narayanan Table of Contents • Finance and Corporate Strategy • The Resource Allocation Decision • Cost of Capital • Capital Structure and Financing • Payout Policy • Mergers and Acquisitions • Divestitures • Risk Management • Performance Evaluation ISBN: 9788126509584 |

` 349

Also useful for Strategic Management

Understanding Microfinance Panda Table of Contents • Microfinance: What is it? • Supply, Intermediation and Regulations of Microfinance • Microfinance Credit Lending Models • Risks in Microfinance Institutions • Social Rating, Credit Rating and Impact Assessment in Microfinance • Marketing in Microfinance Institutions • Microfinance and Disaster • Microfinance and Development • Case Studies on Self Help Groups

Fundamentals of Financial Derivatives, 3ed Parasuraman Table of Contents • Forwards and Futures • Types of Options • Principles of Option Pricing: Put-Call Parity • The Binomial Model for Pricing of Options • The Black-Scholes Model • Volatility and Implied Volatility from the Black-Scholes Model • Exotic Options - An Introduction • Introduction to Option Greeks and Basic Delta Hedging • Interest Rate Derivatives and Eurodollar Derivatives • Swaps • Credit Derivatives • Real Options • Risk Management with Derivatives • Test Yourself on Your Conceptual Understanding ISBN: 9788126547395 |

Corporate Finance, 3ed, ISV Parrino Table of Contents • The Financial Manager and the Firm • The Financial Environment and the Level of Interest Rates • Financial Statements, Cash Flows and Taxes • Analysing Financial Statements • The Time Value of Money • Discounted Cash Flows and Valuation • Risk and Return • Bond Valuation and the Structure of Interest Rates • Share Valuation • The Fundamentals of Capital Budgeting • Cash Flows and Capital Budgeting • Evaluating Project Economics and Capital Rationing • The Cost of Capital • Working Capital Management • How Firms Raise Capital • Capital Structure Policy • Dividends, Share Repurchases and Payout Policy • Business Formation, Growth and Valuation • Financial Planning and Forecasting • Corporate Risk Management • International Financial Management ISBN: 9788126557011 |

ISBN: 9788126519446 |

` 569 | e

Fundamentals of Financial Instruments: An Introduction to Stocks, Bonds, Foreign Exchange and Derivatives Parameswaran Table of Contents • An Introduction to Financial Institutions, Instruments and Markets • Mathematics of Finance • Equity Shares, Preferred Shares and Stock Market Indexes • Bonds • Money Markets • Forward and Futures Contracts • Options Contracts • Foreign Exchange • Mortgages and Mortgage-Backed Securities • Swaps ISBN: 9788126534043 |

` 709

Visit us at www.wileyindia com

` 779 | IM | BS

Corporate Governance: Principles, Mechanisms & Practice Parthasarathy Table of Contents • Introduction to Corporate Governance • History of Corporate Governance • Concepts of Corporate Governance and Stakeholder • Corporate Governance Mechanism and Overview • Principles of Corporate Governance • Issues Related to Corporate Governance • Decision System • Corporate Capital and its Property Rights • Mechanism and Control • Performance Monitoring System • Remuneration System • Bankruptcy System • Ownership Structure • Capital Structure • Creditor Structure • Systemic Problem of Corporate Governance • Corporate Social Responsibility A Promise to Corporate Governance • Codes and Guidelines • Rules Versus Regulations • Enforcement of Regulations • International Corporate Governance • Companies in Focus • Infosys Technologies Ltd. • Hindustan Lever Ltd. (HLL) • The Aditya Birla Group • Nokia • Dabur India Ltd • ONGC Ltd. • Royal Philips Electronics • The Tata Group • Toyota • Wipro Technologies Ltd. • TNPL Ltd. ISBN: 9788177227130 |

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` 619 | e

` 429 | e

FINANCE Equity Asset Valuation, 2ed Pinto Table of Contents • Equity Valuation: Applications and Processes • Return Concepts • Discounted Dividend Valuations • Free Cash Flow Valuation • Residual Income Valuation • MarketBased Valuation: Price and Enterprise Value Multiples • Private Company Valuation ISBN: 9788126551804 |

` 1099 | IM

Commodity Derivatives: Markets and Applications Schofield Table of Contents • An Introduction to Derivative Products. • Risk Management. • Gold. • Base Metals. • Crude Oil. • Natural Gas. • Electricity. • Plastics. • Coal. • Emissions Trading. • Agricultural Commodities and Biofuels. • Commodities Within an Investment Portfolio.

ISBN: 9788126546053 |

` 999

Building Financial Models with Microsoft Excel: A Guide for Business Professionals, 2ed

Working Capital Management, w/cd

Proctor

Table of Contents • Operating Cycle & Estimation of Working Capital • Cash Management • Marketable Securities/Money Market Instruments • Management of Receivables • Inventory Management • Ratio Analysis for Working Capital • Liquidity & Government Policy • Letters of Credit • Dividend Policy & Working Capital • Logistics Management • Factoring in Small and Medium Enterprises

Table of Contents • The Master Budget. • Financial Statements and Free Cash Flows. • Analysis of a Financial Model.

ISBN: 9788126525157 |

` 649

Financial Engineering, Risk Management & Financial Institutions, w/cd Rao Table of Contents • Financial Engineering & Risk Management • Financial Institutions ISBN: 9789351194293 |

` 499

Working Capital Management Sagner Table of Contents • Concepts in Working Capital Management • Working Capital Ratios and Other Metrics • Cash--Management and Fraud Prevention • Cash--Credit and Short? Term Financial Instruments • Managing Bank Relationships • Accounts Receivable and Working Capital Issues • Inventory and Working Capital Issues • Payables and Working Capital Issues • International Working Capital • Information and Working Capital • Managing the Working Capital Cycle • Introduction to Working Capital Cases ISBN: 9788126556151 |

` 599 | IM

Sekhar

ISBN: 9789350042403 |

` 499 | IM | e

Financial Analysis and Modeling using Excel and VBA, w/cd Sengupta Table of Contents • Excel for Financial Analysis and Modeling. • Financial Modeling Using Excel. • VBA for Financial Modeling. • Financial Modeling Using VBA. ISBN: 9788126531820 |

` 869 | BS

Also useful for Business Analytics

Financial Management, 2ed, w/cd Shah Table of Contents • Fundamental Concepts of Financial Management • Long term investment decisions • Working capital management • Financing and dividend decisions • Financial analysis, planning and forecasting • Special topics in financial management ISBN: 9788177229028 |

` 499 | IM

International Financial Management Sathye Table of Contents • Part 1 Multinational finance: the fundamentals • Part 2 Multinational finance: global financial markets and institutions • Part 3 Multinational finance: a firm level perspective ISBN: 9788126533466 |

` 779 Prices are subject to change without prior notice.

29

FINANCE Forex Management Shah Table of Contents • International Financial Environment • Exchange Rate Behaviour • Exchange Rate Risk Measurement • Exchange Rate Risk Management • Assets and Liability Management ISBN: 9789351194866 |

` 449

Shanmugham Table of Contents • Financial Services • Capital Market • Money Market • Merchant Banking • Factoring • Credit Rating • Securitization • Venture Capital • Depositories • Leasing • Mutual Funds • Insurance • Non-Banking Financial Companies • Other Financial Services ISBN: 9788126519903 |

` 619 | IM | e

Shapiro Table of Contents • Environment of International Financial Management.

• Foreign Exchange and Derivatives Markets.

• Foreign Exchange Risk Management. • Financing the Multinational Corporation. • Foreign Investment Analysis. • Multinational Working Capital Management.

` 829 | IM | BS

Financial Derivatives: A Case Study Based Learning Sharma Table of Contents • Fundamentals of Options • Binomial Option Pricing Model • Black-Scholes Option Pricing Model • Advanced Option-Based Hedging Strategies • Currency Options • Interest Rate Options • Futures and Forward Contracts • Currency Forwards and Futures • Interest Rate Futures • Swaps

Risk Management and Insurance Perspectives in Global Economy Skipper Table of Contents • Factors Shaping the Risk Environment Internationally • Enterprise Risk Management in a Global Economy • Insurance in a Global Economy

` 349 | e

Visit us at www.wileyindia com

` 749

The Complete Guide to Portfolio Construction and Management Snopek Table of Contents • Investors and Risk • Asset Classes and Their Degree of Risk • The Market • Valuation of Financial Assets • Three Practical Approaches to Security Selection: Buffett, Graham and Lynch • Behavioural Finance • Forecasting Market Movements • Modelling Market Movements • Portfolio Construction and Management • Attractiveness of The Different Asset Classes ISBN: 9788126557516 |

` 899

Corporate Governance and Accountability Solomons Table of Contents • Defining corporate governance • Enron: a case study in corporate governance failure • Corporate governance reform in the UK • The role of boards in corporate governance • The role of institutional investors in corporate governance • The role of transparency in corporate governance • An introduction to corporate governance systems worldwide • A reference dictionary of corporate governance systems • Discharging a broader corporate accountability • Socially responsible investment • The future of corporate governance and accountability ISBN: 9788126513925 |

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` 349 | e

ISBN: 9788126515936 |

Multinational Financial Management, 9ed, ISV

ISBN: 9789351197935 |

Sharma Table of Contents • Motives behind Mergers & Acquisitions (M&A) • Reasons for M&A and Synergy Value Drivers • Types of Mergers and Takeover Defenses • Financing M&A • Due Diligence for M&A • Accounting for M&A • PostMerger Integration and Reasons for Success and Failure of M&A ISBN: 9789351197942 |

Financial Services

ISBN: 9788126536931 |

Mergers & Acquisitions and Corporate Valuation: An Excel Based Approach

` 539

FINANCE Analysis of Financial Time Series, 3ed Tsay Table of Contents • Financial Time Series and Their Characteristics • Linear Time Series Analysis and Its Applications • Conditional Heteroscedastic Models • Nonlinear Models and Their Applications • High-Frequency Data Analysis and Market Microstructure • Continuous-Time Models and Their Applications • Extreme Values, Quantiles and Value at Risk • Multivariate Time Series Analysis and Its Applications • Principal Component Analysis and Factor Models • Multivariate Volatility Models and Their Applications • State-Space Models and Kalman Filter • Markov Chain Monte Carlo Methods with Applications ISBN: 9788126548934 |

` 829 | BS

Professional Financial Computing Using Excel and VBA Tung Table of Contents • Financial Engineering and Computing • The GARCH (1, 1) Model • Finite Difference Methods • Portfolio MeanVariance Optimization • Newton--Raphson Method • Yield Curve Construction Using Cubic Spline • Binomial Option Pricing Model • The Black--Derman--Toy Model • Monte Carlo Option Pricing • Portfolio Value-at-Risk • The Hull--White Mode • Credit Metrics Model • KMV-Merton Model ISBN: 9788126550999 |

` 1199

Fundamentals of Risk and Insurance, 11ed Vaughan Table of Contents • The problem of risk • Introduction to Risk Management • The Insurance Device • Risk Management Applications • The Private Insurance Industry • Regulation of the Insurance Industry • Functions of Insurers • Financial Aspects of Insurer Operations • The Legal Framework • Managing Personal Risks • Social Insurance Programs • Introduction to Life Insurance • The Actuarial Basis of Life Insurance • The Life Insurance Contract--General Provisions • The Life Insurance Contract--Other Provisions • Special Life Insurance Forms • Buying Life Insurance • Annuities and Pension Benefits • Managing the Retirement Risk • Health Insurance: Disability Income Insurance • Health Insurance: Coverage for Medical Expenses • Health Insurance for the Elderly • Employee Benefits and Other Business Uses of Life and Health Insurance • The Homeowners Policy--General Provisions • The Homeowners Policy Forms • Other Personal Forms of Property Insurance • Negligence and Legal Liability • General Liability Insurance for the Individual • The Automobile and its Legal Environment • The Personal Auto Policy • Commercial Property Insurance • Commercial Liability Insurance • Surety Bonds, Trade Credit and Financial Guaranty Insurance • Insurance in the Future (Online) ISBN: 9788126557202 |

` 749 | IM

International Financial Management, w/cd Verma Table of Contents • An Overview of International Financial Management • International Monetary System • International Financial Markets • Balance of Payments • Theories and Policies of International Trade • Derivatives - A Major Innovation in Financial Markets • Currency Futures Contracts • Currency Options • Interest Rate Parity, Futures, Options and Swaps • Foreign Exchange Risk Management • Measuring and Managing FOREX Exposure • Short-term International Financing • Long-term International Financing • Foreign Investments • Multinational Capital Budgeting and Project Appraisals • International Accounting Standards • International Taxation • International Banking • Country Risk Analysis ISBN: 9789350043042 |

` 399 | e

Corporate Finance, 4ed Vernimmen Table of Contents • Financial Analysis • Investors and Markets • Value • Corporate Financial Policies • Financial Management ISBN: 9788126556175 |

` 699

Fixed Income Securities: Valuation, Risk and Risk Management Veronesi Table of Contents • Basics • Term Structure Models: Trees • Term Structure Models: Continuous Time ISBN: 9788126531714 |

` 869 | IM

Corporate Fraud Handbook: Prevention and Detection, 4ed Wells Table of Contents • Introduction to Asset Misappropriations • Skimming • Cash Larceny • Check Tampering • Register Disbursement Schemes • Billing Schemes • Payroll and Expense Reimbursement Schemes • Inventory and Other Assets • Bribery • Conflicts of Interest • Accounting Principles and Fraud • Financial Statement Fraud Schemes ISBN: 9788126550456 |

` 1299 | BS

Prices are subject to change without prior notice.

31

FINANCE / ACCOUNTING The Analysis and Use of Financial Statements, 3ed, w/cd

Managerial Accounting

White

Table of Contents • Module I: Introduction and Framework. • Module II: Short-Term Planning and Control: Maximizing Contribution. • Module III: Planning and Control over the Long Term: Maximizing Profit. • Module IV: Cost Accounting Systems.

Table of Contents • Framework for Financial Statement Analysis • Accounting Income and Assets: The Accrual Concept • Analysis of Cash Flows • Foundations of Ratio and Financial Analysis • Empirical Research: Implications for Financial Statement Analysis • Analysis of Inventories • Analysis of Long-Lived Assets: Part I-The Capitalization Decision • Analysis of Long-Lived Assets: Part II-Analysis of Depreciation and Impairment • Analysis of Income Taxes • Analysis of Financing Liabilities • Leases and Off-Balance-Sheet Debt • Pensions and Other Employee Benefits • Analysis of Inter corporate Investments • Analysis of Business Combinations • Analysis of Multinational Operations • Derivatives and Hedging Activities • Analysis of Financial Statements: A Synthesis • Accounting- and Finance-Based Measures of Risk • Valuation and Forecasting • Present Value Tables ISBN: 9788126510221 |

` 819 | IM | BS

Corporate Financial Reporting and Analysis, 3ed Young Table of Contents • An Introduction to Financial Statements • The Balance Sheet and Income Statement • A Brief Overview of GAAP and IFRS: the Framework for Financial Accounting • Revenue Recognition • The Statement of Cash Flows • Financial Statement Analysis • Business Valuation and Financial Statement Analysis • Accounting for Receivables and Bad Debts • Accounting for Inventory • Accounting for Property, Plant and Equipment • Leases and Off-Balance-Sheet Debt • Accounting for Bonds • Provisions and Contingencies • Accounting for Pensions • Accounting for Income Tax • Accounting for Shareholders’ Equity • Marketable Securities and Investments • Accounting for Mergers and Acquisitions ISBN: 9788126547401 |

` 1169 | IM

ACCOUNTING Accounting Principles, 12ed, ISV Weygandt | NEW Table of Contents • Accounting in Action • The Recording Process • Adjusting the Accounts • Completing the Accounting Cycle • Accounting for Merchandising Operations • Inventories • Accounting Information Systems • Fraud, Internal Control, and Cash • Accounting for Receivables • Plant Assets, Natural Resources and Intangible Assets • Current Liabilities and Payroll Accounting • Accounting for Partnerships • Corporations: Organization and Capital Stock Transactions • Corporations: Dividends, Retained Earnings and Income Reporting • Long-Term Liabilities • Investments • Statement of Cash Flows • Financial Statement Analysis • Managerial Accounting • Job Order Costing • Process Costing • Cost-Volume-Profit • Budgetary Planning • Budgetary Control and Responsibility Accounting • Standard Costs and Balanced Scorecard • Incremental Analysis and Capital Budgeting ISBN: 9788126561216 |

` 749

Balakrishnan

ISBN: 9788126526444 |

` 949 | IM | BS Cost Accounting Bhatia

Table of Contents • Cost Accounting • Classification of Cost • Material • Techniques of Material Control • Labour Cost • Overheads: Indirect Material + Indirect Labour + Indirect Expenses • Single Output / Unit Costing • Job Batch &Contract Costing • Process Costing • Operating or Service Costing • Reconciliation of Cost &Financial Accounting • Standard Costing and Variance Analysis • Budgetary Control • Marginal Costing • Decision Making with Marginal Costing ISBN: 9789351191902 |

Accounting for Managers, w/cd Goyal Table of Contents • Accounting Principles • Accounting Equation • Journal, Ledger and Trial Balance • Balance Sheet and Profit and Loss Statement • Cash Flow Statement • Cost Sheet • Inventory Valuation and Control • Cost Volume Profit Analysis • Standard Costing (Variance Analysis) • Ratio Analysis • Working Capital Management • Cash Budget • Capital Budgeting ISBN: 9789351190301 |

Visit us at www.wileyindia com

` 395

Accounting for Managers, w/cd Jain Description • Basic Concepts of Accounting • Accounting Concepts, Conventions, Principles, and Standards • Accounting Process: Recording of Transactions • Trial Balance and Rectification of Errors • Preparation of Financial Statements • Depreciation • Bank Reconciliation Statement • Budget: Concept and Types • Cash Flow and Funds Flow Statements • Concepts of Organizational Health and Financial Analysis • Financial Business Decisions and Breakeven Analysis • Cost Accounting • Material Control and Inventory Control • Labor Costing and Control • Factory Overheads: Costing, Control and Distribution • Costing and Controlling Administrative, Selling, and Distribution Overheads • Job-Order, Batch, Contract, and Service Costing • Standard Costing • Variance Analysis • Concepts of Management Accounting • Responsibility Accounting and Process Costing • Working with Tally 22.1 Introduction 22.2 Features of Tally 22.3 Enhancements of Tally ISBN: 9789350043134 |

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` 495

` 429 | e

ACCOUNTING / ECONOMICS Managerial Accounting, 5ed Jiambalvo

Stephanie

Table of Contents • Managerial Accounting in the Information Age • Job-Order Costing for Manufacturing and Service Companies • Process Costing • Cost-Volume-Profit Analysis • Variable Costing • Cost Allocation and Activity-Based Costing • The Use of Cost Information in Management Decision Making • Pricing Decisions, Analyzing Customer Profitability and Activity-Based Pricing • Capital Budgeting and Other Long-Run Decisions • Budgetary Planning and Control • Standard Costs and Variance Analysis • Decentralization and Performance Evaluation • ONLINE ONLY -- Statement of Cash Flows • ONLINE ONLY -- Analyzing Financial Statements: A Managerial Perspective ISBN: 9788126552689 |

` 729 | IM | BS

Table of Contents • Why CPA? • What Is the CPA Exam? • How to Get Qualified • Getting Ready • Creating a Study Plan • How to Become More Efficient and Effective • Study Tips and Exam-Taking Strategies • How to Overcome the Fear of Task-Based Simulations • How to Ace the Written Communication Tasks • Audit and Attestation (AUD) • Financial Accounting and Reporting (FAR) • Regulation (REG) • Business Environment and Concepts (BEC) • What If I Fail? • Final Words • Appendix A Countdown Plans • Appendix B Packing for the Exam Trip ISBN: 9788126544066 |

` 699

ECONOMICS

Accounting for Non-Specialists Jones

Economics of Strategy, 6ed, ISV Besanko

Table of Contents • Financial Accounting: The Techniques • Financial Accounting: The Context • Management Accounting ISBN: 9788126512638 |

How to Pass the CPA Exam

` 889 | IM

Table of Contents • Introduction: Strategy and Economics • Economics Primer Basic Principles • Firm Boundaries • Market and Competitive Analysis • Strategic Position and Dynamics • Strategic Position and Dynamics ISBN: 9788126540716 |

Financial Accounting, 7ed, ISV Kimmel Table of Contents • Further Look at Financial Statements • The Accounting Information System • Accrual Accounting Concepts • Merchandising Operations and the Multiple-Step Income Statement • Reporting and Analyzing Inventory • Fraud, Internal Control, and Cash • Reporting and Analyzing Receivables • Reporting and Analyzing Long-Lived Assets • Reporting and Analyzing Liabilities • Reporting and Analyzing Stockholders’ Equity • Statement of Cash Flows • Financial Analysis: The Big Picture ISBN: 9788126551262 |

` 909 | IM | BS

Management Accounting: Concepts and Strategic Costing Decision Singh Table of Contents • Management Accounting Fundamentals • Materials Cost Control • Labor Cost and Overhead Cost Control • Cost Concepts, Cost Classification and Unit Cost Analysis • Cost Analysis: Job Order, Batch and Contract Costing • Process Costing and Joint Costing • Income Recognition under Marginal and Absorption Costing • Cost–Volume–Profit Analysis • Standard Costing and Variance Analysis • Budget and Budgetary Control System • Activity-Based Costing and Target Costing • Responsibility Accounting and Transfer Pricing • Strategic Costing Decisions • Pricing Decisions and Strategies • ShortTerm Decision-Making Strategies • Management Accounting in Global Perspective • Balanced Scorecard and Performance Evaluation • Financial Statement Analysis ISBN: 9788126556373 |

` 709 | IM

Microeconomics, 5ed, ISV Besanko Table of Contents • Introduction to Microeconomics • Consumer Theory • Production and Cost Theory • Perfect Competition • Market Power • Imperfect Competition and Strategic Behavior ISBN: 9788126556731 |

` 769 | IM

Applied Econometric Time Series, 3ed Enders Table of Contents • Difference Equations. • Stationary Time-Series Models. • Modeling Volatility. • Models with Trend. • Multiequation Time-Series Models. • Cointegration and Error-Correction Models. • Nonlinear Time-Series Models. • Statistical Tables. • References. • Subject Index.

ISBN: 9788126543915 |

` 559 | IM

` 599 | e Prices are subject to change without prior notice.

33

ECONOMICS / HOTEL MANAGEMENT Introduction to Econometrics, 4ed

Managerial Economics, w/cd

Maddala

Singh

Table of Contents • Introduction and the Linear Regression Model • Violation of the Assumptions of the Basic Regression Model • Special Topics ISBN: 9788126534159 |

` 789 | IM | BS

Macroeconomics, 2ed Miles Table of Contents • What is Macroeconomics? • The Language of Macro The National Income Accounts • The Wealth of Nations - The Supply Side • Capital Accumulation and Economic Growth • Total Factor Productivity, Human Capital and Technology • Endogenous Growth and Convergence • Unemployment and the Labor Market • International Trade • Globalization • Fiscal Policy and the Role of Government • Money and Prices • Consumption • Investment • Business Cycles • Monetary Policy • Stabilization Policy • Equity Markets • Bond Market. • Exchange Rate Determination I-Real Exchange Rate • Exchange Rate Determination II- Nominal Exchange Rates and Asset Markets • Currency Crises, Exchange Rate Systems ISBN: 9788126516414 |

Salvatore Table of Contents • International Trade Theory. • International Trade Policy. • Balance of Payments and Exchange Rates. • Open-Economy Macroeconomics and the International Monetary System.

ISBN: 9788126552344 |

` 789 | IM | BS

Managerial Economics, 6ed, ISV Samuelson Table of Contents • Section I. Decisions within Firms. • Optimal Decisions Using Marginal Analysis. • Demand Analysis and Optimal Pricing. • Estimating and Forecasting Demand.

• Production. • Cost Analysis. Section II. Competing Within Markets. • Perfect Competition. • Monopoly. • Oligopoly. • Game Theory and Competitive Strategy. • Regulation, Public Goods and Benefit-Cost Analysis.

Section III. Decision-Making Applications. • Decision Making Under Uncertainty. • The Value of Information.

• Asymmetric Information and Organizational Design. • Bargaining and Negotiation. • Actions and Competitive Bidding. • Linear Programming.

34

ISBN: 9789350043035 |

` 819 | IM

Visit us at www.wileyindia com

` 449 | e

Economics: Theory and Practice, 7ed Welch Table of Contents • Introduction to Economics • The Macro economy • The Micro economy • The International Economy

` 629 | IM

International Economics: Trade and Finance, 11ed, ISV

ISBN: 9788126544349 |

Table of Contents • Managerial Economics: Meaning, Nature, Scope and Importance • Business Objectives of Organizations • Demand and Supply Analysis • Utility Analysis of Consumer Demand • Elasticity of Demand and Supply • Demand Forecasting • Production Analysis • Cost and Revenue Analysis • Market and Market Structures • Pricing and Output Decisions: Perfect Competition and Monopoly • Pricing and Output Decisions: Monopolistic Competition • Pricing and Output Decisions: Oligopoly • Game Theory • Pricing Strategies and Practices • Factor Pricing • National Income • Theory of Employment • National Income Determination • Role of Government in an Economy • Money and Inflation • Business Cycles • Banking • Economic Growth and Tools of Economic Analysis • International Economics • Capital Budgeting and Investment Decisions • Case Studies

ISBN: 9788126512621 |

` 699

HOTEL MANAGEMENT Food and Beverage Service Axler Table of Contents • Busser. • Job Description: Busser. • Getting Ready to Serve. • Preparing for the Guests’ Arrival. • Preparing Garnishes and Food. • Beverages. • Once Customers Arrive: Basic Responsibilities During Service. • Server.

• Job Description: Server. • Basic Service Skills and Equipment. • Tray Handling. • Service Basics: Serving a Whole Table. • Service: Step by Step. • Styles of Foodservice. • Captain. • Job Description: Captain. • Group Sales. • Beverage Drama. • Special Dining Room Personnel. • Advanced Techniques. • Carving in the Dining Room. • Flambeing. • Tableside Preparation of Cold Items. • Tableside Cooking.

ISBN 9788126542659 |

` 509 Hotel Front Office Management, 5ed Bardi

Table of Contents • Introduction to hotel management • Hotel organization and the front office manager • Effective interdepartmental communications • Property management systems • Systemwide reservations • Revenue management • Guest registration • Managing the financials • Guest checkout • Preparation and review of the night audit • Managing hospitality • Training for hospitality • Promoting in-house sales • Security • Executive housekeeping ISBN 9788126537242 |

` 499 | IM

HOTEL MANAGEMENT Introduction to Management in the Hospitality Industry, 10ed Barrows Table of Contents • Perspectives on careers in hospitality • Food service • Lodging • Travel and tourism • Management in the hospitality industry • Hospitality as a service industry ISBN 9788126537259 |

` 679 | IM

Purchasing Feinstein Table of Contents • The Concepts of Selection and Procurement. • Technology Applications in Purchasing. • Distribution Systems. • Forces Affecting the Distribution System.

• An Overview of the Purchasing Function. • The Organization and Administration of Purchasing. • The Buyer’s Relations with Other Company Personnel. • The Purchase Specification: An Overall View. • The Optimal Amount. • The Optimal Price. • The Optimal Payment Policy. • The Optimal Supplier. • Typical Ordering Procedures. • Typical Receiving Procedures. • Typical Storage Management Procedures.

• Security in the Purchasing Function. • Fresh Produce. • Processed Produce and Other Grocery Items. • Dairy Products. • Eggs. • Poultry. • Fish. • Meat. • Beverages. • Nonfood Expense Items. • Services. • Furniture, Fixtures, and Equipment.

ISBN 9788126537266 |

` 779 | IM Hospitality Marketing Management, 5ed Reid

Table of Contents Part One: Introduction to Hospitality Marketing.

• The Functions of Marketing. • Introduction to Hospitality Services Marketing. Part Two: Understanding and Targeting Hospitality Consumers.

• Understanding the Behavior of Hospitality Consumers.

• Market Segmentation and Positioning. Part Three: Marketing Planning And Information. • Developing a Marketing Plan. • Information Systems for Marketing Decisions. Part Four: Product-Service Mix And Distribution Strategies. • Developing New Products and Services. • Managing Products and Services. • Marketing Channels. • Electronic Commerce. Part Five: Promotions Strategy. • Promotion and Advertising.

• Advertising and Media Planning. • Sales Promotions, Merchandising, and Public Relations. • Personal Selling. Part Six: Pricing Strategy And Destination Marketing. • Pricing Strategy. • Destination Marketing.

ISBN 9788126537273 |

` 779 | IM

AUTHORWISE LISTING ISBN

AUTHOR

TITLE

PRICE QTY.

Chan Dey Goel Morgan Osterwalder Sharma

E-Commerce: Fundamentals and Applications pg. 1 ` 669 Business Process Reengineering & Change Management pg. 1 ` 399 Business Law for Managers | BS pg. 1 ` 399 Lean Six Sigma for Dummies, 2ed ` 499 Business Model Generation | BS ` 699 Statistics for Business and Economics ` 699

BUSINESS 9788126514694 9788177225365 9788177225358 9788126551002 9788126533671 9788126559343

BUSINESS ANALYTICS 9788126550388 Abbott 9788126554782 Acharya 9788126550357 Alexander 9788126524488 Anderson Anderson 9788126558223 9788126558131 Artun 9788126550890 Baesens 9788126558209 Baesens 9788126518258 Berry 9789351198086 Chauhan Chuck 9788177228137 9788126552795 Cordoba 9788126550906 Dean 9789351197577 DT Editorial Services 9789351199311 DT Editorial Services Ellis 9788126552160 9788126542697 Etheridge 9788126555390 Fairhurst 9788126552153 Fitz-Enz 9788126546145 Foreman Frank 9788126548606 9788126545698 Franks Glass 9788126560080

9788126542581 Gottlieb 9788126550913 Holdaway 9789351197423 Holmes

Applied Predictive Analytics: Principles and Techniques for the Professional Data Analyst pg. 2 ` 799 Big Data and Analytics, w/cd | BS | e pg. 2 ` 539 Microsoft Business Intelligence Tools for Excel Analysis pg. 2 ` 599 An Introduction to Multivariate Statistical Analysis, 3ed | BS ` 729 Statistics for Big Data for Dummies ` 499 Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data pg. 2 ` 799 Analytics in a Big Data World: The Essential Guide to Data Science and its Applications pg. 2 ` 699 Fraud Analytics using Descriptive, Predivtice and Social Network Techniques: A Guide to Data Science for Fraud Detection pg. 2 ` 1299 Mastering Data Mining: The Art and Science of Customer Relationship Management pg. 2 ` 699 Research Analytics: A Practical Approach to Data Analysis | e pg. 3 ` 489 Hadoop in Action | BS ` 699 Understanding the Predictive Analytics Lifecycle pg. 3 ` 999 Big Data, Data Mining and Machine Learning pg. 3 ` 699 Big Data Black Book | BS | e pg. 3 ` 799 Big Data, Black Book: Covers Hadoop 2, MapReduce, Hive, YARN, Pig, R and Data Visualization | BS pg. 1 ` 899 Real-Time Analytics: Techniques to Analyze and Visualize Streaming Data pg. 3 ` 699 Excel Data Analysis: Your visual blueprintTM for creating and analyzing data, charts and PivotTables, 3ed pg. 26 ` 499 Using Excel for Business Analysis A Guide to Financial Modelling Fundamentals, Revised ed for Excel 2013 + Website pg. 26 ` 799 Predictive Analytics for Human Resources pg. 3 ` 999 Data Smart: Using Data Science to Transform Information into Insight | BS pg. 3 ` 699 Code Halos : How the Digital Lives of People, Things and Organizations are Changing the Rules of Business pg. 3 ` 599 Taming The Big Data Tidal Wave: Finding Opportunities in Huge Data Streams with Advanced Analytics | BS pg. 4 ` 999 The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors and Boost Prof ` 499 (Exclusively distributed by Penguin Books) | BS pg. 7 Next Generation Excel, 2ed: Modeling in Microsoft Excel for Analysts and MBAs | BS pg. 4 ` 699 Harness Oil and Gas Big Data with Analytics ` 1299 Hadoop in Practice, 2ed | BS ` 799

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35

ISBN

AUTHOR

9788126543281 Hurwitz Hurwitz 9788126555147 Jorgensen 9788126548767 Kaushik 9788126542451 Larose 9788126507764 9788126544127 Laursen 9788126559480 Linoff 9788126534722 Linoff Madsen 9788126554164 9788126559688 Marr 9788126556946 Marr

9788126535668 Matignon 9788126544004 McFedries 9788126557226 Meyers Minelli 9788126544691 Mulvey 9788126543793 Murray 9788126551392 Nelson 9788126550524 9788126554645 Ohlhorst 9788126558193 Pease 9788126547111 Powell 9788126532032 Prasad 9781107448247 Rajaraman 9788126559770 Siegel 9788126543250 Simon 9788126559657 Schmarzo 9788126545452 Schmarzo 9788126517589 Shmueli 9788126552146 Stubbs 9788126551613 Tanner 9788126551064 Tigani 9788126541881 Vercellis 9788126558216 Weinman Winston 9788126548620 9788126550845 Yau 9788126550838 Yau Zumel 9789351194378

TITLE

PRICE QTY.

Big Data for Dummies | BS ` 499 Cognitive Computing and Big Data Analytics ` 899 Microsoft Big Data Solutions pg. 4 ` 699 Web Analytics 2.0: The Art of Online Accountability & Science of Customer Centricity, w/cd | BS pg. 4 ` 799 Data Mining Methods and Models pg. 4 ` 509 Business Analytics for Managers: Taking Business Intelligence Beyond Reporting pg. 4 ` 699 Data Analysis using SQL and Excel, 2ed pg. 1 ` 799 Data Mining Techniques: For Marketing, Sales and Customer Relationship Management, 3ed | BS pg. 5 ` 749 Data-Driven Healthcare: How Analytics and BI are Transforming the Industry ` 799 Big Data for Small Business for Dummies ` 499 Big Data Using Smart Big Data, Analytics and Metrics to Make Better Decisions and Improve Performance (Exclusively distributed by Penguin Books) pg. 8 Data Mining using SAS Enterprise Miner ` 869 Excel Data Analysis: Your Visual Blueprint for Analyzing Data, Charts and Pivottables, 4ed pg. 5 ` 499 Performing Data Analysis using IBM SPSS pg. 5 ` 949 Big Data, Big Analytics: Emerging Business Intelligence and Analytic Trends for Today’s Businesses | BS pg. 5 ` 599 Business Analysis for Dummies | BS ` 449 Tableau Your Data: Fast and Easy Visual Analysis with Tableau Software | BS pg. 5 ` 999 Excel Data Analysis for Dummies, 2ed ` 499 Big Data Analytics: Turning Big Data into Big Money (Exclusively distributed by BSP Books) pg. 8 Optimize Your Greatest Asset - Your People: How to Apply Analytices to Big Data to Improve Your Human Capital Investments | IM pg. 5 ` 999 Modeling for Insight: A Master Class for Business Analysts pg. 6 ` 839 Fundamentals of Business Analytics, w/cd | IM | BS | e pg. 6 ` 679 Mining of Massive Datasets | BS pg. 6 ` 599 Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, Revised and Updated pg. 1 ` 699 Too Big to Ignore: The Business Case for Big Data pg. 6 ` 399 Big Data MBA: Driving Business Strategies with Data Science pg. 2 ` 699 Big Data: Understanding How Data Powers Big Business pg. 6 ` 599 Data Mining for Business Intelligence: Concepts, Techniques and Applications in Microsoft Office Excel with XLMiner | IM | BS pg. 6 ` 789 Big Data Big Innovation: Enabling Competitive Differentiation through Business Analytics pg. 6 ` 999 Analytics and Dynamic Customer Strategy: Big Profits from Big Data pg. 6 ` 799 Google Bigquery Analytics pg. 7 ` 899 Business Intelligence: Data Mining and Optimization for Decision Making pg. 7 ` 559 Digital Disciplines: Attaining Market Leadership via The Cloud, Big Data, Social, Mobile and The Internet of Things pg. 7 ` 799 Marketing Analytics: Data-Driven Techiniques with Microsoft Excel | IM | BS pg. 7 ` 799 Data Points: Visualization that Means Something pg. 7 ` 899 Visualize This: The Flowingdata Guide to Design, Visualization and Statistics pg. 7 ` 899 Practical Data Science with R | BS pg. 7 ` 799

COMMUNICATION 9788126529452 9788126556397 9788126554799 9788177225686 9789351194637 9789351198123 9788177223774

Bell Chauhan Kalia Kalyana Kogent Naik Rao

Management Communication, 3ed | IM pg. 8 ` 749 Soft Skills: An Integrated Approach to Maximise Personality | e pg. 8 ` 429 Business Communication: A Practice Oriented Approach | BS | e pg. 8 ` 429 Soft Skills for Managers | e pg. 8 ` 299 Communication Skills - I, (As per syllabus of WBSCTE) (Exclusively distributed by Techno World) pg. 9 Business Communication: A Practical Approach pg. 8 ` 299 Soft Skills for Young Managers | e pg. 8 ` 375

ENTREPRENEURSHIP 9788126558162 9788126555642 9788177224603 9788126531165 9789350040263

Flamholtz Kaplan Manimala Schaper Trehan

Growing Pains: Transitioning from An Entrepreneurship to A Professionally Managed Firm, 4ed | IM pg. 9 ` 999 Patterns of Entrepreneurship Management, 4ed | IM | BS pg. 9 ` 599 Entrepreneurship Theory at the Crossroads: Paradigms and Praxis, 2ed pg. 9 ` 449 Entrepreneurship and Small Business, 3rd Asia-Pacific ed | IM pg. 9 ` 749 Entrepreneurship, w/cd | BS | e pg. 9 ` 499

HUMAN RESOURCE MANAGEMENT 9788126524914 9788126553785 9788126552153 9788177228212 9788177227253 9788126555888 9788126554478 9788126556830 9788126558193 9789351194309 9789350042892 9789351192589 9788126515899 9788177229134

36

Baron DeCenzo Fitz-Enz Gupta Janakiram Malamed Messmer Pease Pease Raju Rao Rao Schuler Sengupta

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Strategic Human Resources: Frameworks for General Managers, 3ed | IM pg. 9 ` 699 Human Resource Management, 11ed, ISV | IM | BS pg. 10 ` 649 Predictive Analytics for Human Resources pg. 3 ` 999 Human Resource Management | e pg. 10 ` 349 Training & Development (Indian Text ed) | IM | e pg. 10 ` 429 Visual Design Solutions ` 799 Human Resource Kit for Dummies, 3ed, w/cd (Exclusively distributed by Penguin Books) ` 499 Human Capital Analytics: How to Harness The Potential of Your Organization’s Greatest Asset pg. 5 ` 899 Optimize Your Greatest Asset - Your People: How to Apply Analytices to Big Data to Improve Your Human Capital Investments | IM pg. 5 ` 999 Human Resource Management, w/cd pg. 10 ` 499 Performance Management, w/cd | IM | e pg. 10 ` 429 Strategic Human Resource Management, w/cd pg. 10 ` 449 Strategic Human Resource Management, 2ed pg. 10 ` 679 Employee Engagement (Paper Back) | e pg. 11 ` 295

AUTHORWISE LISTING ISBN 9789351197799

AUTHOR Sengupta

TITLE

PRICE QTY.

Human Resource Management, 2ed | IM pg. 11 ` 599

INTERNATIONAL BUSINESS 9788126555789 9788126534074 9788126529759 9788126515233

Chary Czinkota Mead Stonehouse

Elements of International Business, 2ed pg. 11 ` 649 International Business, 8ed | IM | BS pg. 11 ` 839 International Management, 4ed | IM pg. 11 ` 779 Global and Transnational Business: Strategy and Management, 2ed | IM pg. 11 ` 649

MANAGEMENT 9788126534791 9788126514502 9788126535996 9788177225372 9788126549245 9789350042496 9788126526918 9788126523160

Babu Debowski Lane Mishra Pandey Pithadia Powell Schermerhorn

Coaching: The Art of Developing Leaders | e pg. 11 ` 479 Knowledge Management | IM pg. 11 ` 569 International Management Behavior, 6ed pg. 11 ` 599 Summer Internship Simplified | e pg. 12 ` 229 Disaster Management | e pg. 12 ` 479 Introduction to Management | IM | e pg. 12 ` 349 Management Science: The Art of Modeling with Spreadsheets, Excel 2007 update, 2ed | IM pg. 20 ` 889 Introduction to Management, 10ed, ISV | IM pg. 12 ` 729

MANAGEMENT INFORMATION SYSTEMS 9788126520190 9789350040072 9788126542451 9788126544127 9788126534722 9788126521753 9788126518524 9788126543946 9788126539680 9789350043059 9788126532032 9788126558612 9788177228502 9788126517589 9789351192442 9788126526390 9788126514410 9788126509683 9788126558711

De Joshi Kaushik Laursen Linoff Magal Makridakis Marchewka Murugesan Parimi Prasad Rainer Shrivastava Shmueli Singh Turban Turban Turban Wali

MIS: Management Information Systems in Business, Government and Society | IM | BS | e pg. 12 ` 699 Management Information Systems | e pg. 12 ` 379 Web Analytics 2.0: The Art of Online Accountability & Science of Customer Centricity, w/cd | BS pg. 4 ` 799 Business Analytics for Managers: Taking Business Intelligence Beyond Reporting pg. 4 ` 699 Data Mining Techniques: For Marketing, Sales and Customer Relationship Management, 3ed | BS pg. 5 ` 749 Essentials of Business Processes and Information Systems | IM pg. 12 ` 409 Forecasting: Methods and Applications, 3ed | IM | BS pg. 12 ` 729 Information Technology Project Management, 4ed, ISV | IM | BS pg. 19 ` 619 Harnessing Green IT: Principles and Practices | IM pg. 13 ` 629 Management Information System, w/cd | e pg. 13 ` 349 Fundamentals of Business Analytics, w/cd | IM | BS | e pg. 6 ` 679 Management Information Systems: Moving Business Forward, Wiley India ed | IM pg. 13 ` 599 Computer Applications in Management, w/cd | e pg. 13 ` 499 Data Mining for Business Intelligence: Concepts, Techniques and Applications in Microsoft Office Excel with XLMiner | IM | BS pg. 6 ` 789 Computer Applications in Management pg. 13 ` 499 Information Technology for Management:Transforming Organizations in the Digital Economy, 7ed | IM | BS pg. 13 ` 709 Information Technology for Management:Transforming Organizations in the Digital Economy, 6ed, w/cd | IM ` 729 Introduction to Information Technology, 2ed, w/cd | IM pg. 13 ` 719 Information Technology for Management | IM | BS pg. 13 ` 799

MARKETING 9788126531189 Aaker 9788126548927 Aaker 9788177225167 Agarwal 9789350043202 Amin 9789351198253 Anand Arnold 9788126559749 Artun 9788126558131 9789350044544 Bhasin 9788177223828 Berman 9788126548514 Capon, Singh 9788126548521 Capon, Singh 9789351197805 Chhabra 9788177228427 Chopra 9788177223767 Clow 9971513862 Craig 9788126526383 Cron Gronroos 9788126512874 9788126557509 Kotabe 9789351191827 Kumar Kumar 9788177226225 9812531823 Kumar Lascu 9788177223705 9788177223835 Lindquist 9812532358 McAuley 9788126529353 McDaniel 9788126558438 Miller 9788126542000 Mohapatra Preston 9788126557622 9788177229714 Ramamurthy

Marketing Research, 10ed | IM | BS pg. 14 ` 789 Strategic Market Management: Global Perspectives | IM | BS pg. 22 ` 569 Store Operations | e pg. 14 ` 399 The Impact of E-Marketing on E-Buyer Behaviour, w/cd | IM | e pg. 14 ` 449 Marketing Management: An Indian Perspective, 2ed pg. 14 ` 429 Web Marketing All-In-One for Dummies, 2ed ` 699 Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data pg. 2 ` 799 Customer Relationship Management, w/cd | e pg. 14 ` 399 Marketing: Marketing in the 21st Century, 8ed | IM ` 399 Managing Marketing: An Applied Approach | IM | BS | e pg. 14 ` 849 Managing Marketing: A Concise Approach | IM | BS | e pg. 14 ` 429 Consumer Behaviour pg. 15 ` 399 Marketing Management | BS | e pg. 15 ` 379 Services Marketing: Operation, Management and Strategy, 2ed | IM ` 429 International Marketing Research, 2ed (Exclusively distributed by CBS Publishers & Distributors) pg. 17 $ 6.50 Sales Management: Concepts and Cases, 10ed, ISV | IM | BS pg. 15 ` 669 Service Management and Marketing: Customer Management in Service Competition, 3ed | IM pg. 15 ` 679 International Marketing, 6ed, ISV | IM pg. 15 ` 789 Consumer Behaviour and Marketing Communication: An Indian Perspective, w/cd pg. 15 ` 395 Customer Relationship Management: Concepts & Application | IM | BS pg. 15 ` 469 Essentials of Marketing Research, 2ed (Exclusively distributed by CBS Publishers & Distributors) pg. 17 $ 7.50 International Marketing (with casebook) | IM ` 399 Shopper, Buyer & Consumer Behavior: Theory & Marketing Applications pg. 16 ` 329 International Marketing: Consuming Globally, Thinking Globally (Exclusively distributed by CBS Publishers & Distributors) pg. 17 $ 5.50 Marketing Research, 8ed, w/cd | IM pg. 16 ` 789 Inbound Marketing for Dummies ` 699 E-Marketing | IM | e pg. 16 ` 459 Event Marketing: How to Successfully Promote Events, Festivals, Conventions and Expositions, 2ed pg. 16 ` 469 Research Methodology | e pg. 16 ` 449

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AUTHORWISE LISTING ISBN

AUTHOR

9789351197751 9788126556748 9788177229127 9788177229752 9789351192428 9788177223729 9788126528059 9788126560943

Sathyapriya Sekaran Srinivasan Siddiqui Sople Trochim Zikmund Zimmerman

TITLE

PRICE QTY.

Marketing Research pg. 16 ` 349 Research Methods for Business: A Skill-Building Approach, 6ed | IM | BS pg. 16 ` 599 Cases in Retail Management pg. 16 ` 225 International Marketing | e pg. 17 ` 349 E-Marketing in Digital Age: Text & Cases, 2ed, w/cd pg. 17 ` 395 Research Methods, 2ed | IM ` 379 Customer Relationship Management | IM pg. 17 ` 509 Social Media Marketing All-in-One for Dummies, 3ed ` 699

OPERATIONS MANAGEMENT 9788126509515 9788126523191 9788126537075 9788126513727 9788126521647 9788126522460 9788177224306 9788126541201 9788126550807 9788126531158 9789350045091 9788126542451 9788126538874 9788126555154 9788126555161 9788126519071 9788126544127 9788126543946 9788177229721 9788126537082 9788126542543 9788126544097 9788177221916 9788177225808 9788126525065 9788126557080 9788126556380 9788126526918 9788126532032 9788177226232 9788126512560 9788126556823 9788126536351 9788126517589 9789350043172 9788126508358

Barlow Barron Black Buffa Burke Dale David Gardener Gopalan Hayes Jain Kaushik Kerzner Kerzner Kerzner Kulkarni Laursen Marchewka Marwah Meredith Meredith Mitra Mohanty Mohanty Montgomery Morecroft Mote Powell Prasad Rajaram Ravindran Russel Sanders Shmueli Suri Thayer

Excel Models for Business and Operations Management, 2ed | IM pg. 18 ` 599 Game Theory: An Introduction pg. 18 ` 619 Applied Business Statistics, 7ed, ISV | IM | BS pg. 18 ` 839 Modern Production / Operations Management, 8ed | BS pg. 18 ` 719 Project Management: Planning and Control Techniques, 4ed | IM pg. 18 ` 569 Managing Quality, 5ed pg. 18 ` 569 International Logistics | IM pg. 18 ` 399 Beginning R: The Statistical Programming Language | IM | BS pg. 18 ` 699 Project Management Core Textbook, 2 Indian ed, w/cd | IM | BS pg. 19 ` 799 Operations, Strategy and Technology: Pursuing the Competitive Edge | IM pg. 19 ` 709 Production and Operations Management | e pg. 19 ` 599 Web Analytics 2.0: The Art of Online Accountability & Science of Customer Centricity, w/cd | BS pg. 4 ` 799 Project Management: A Systems Approach to Planning, Scheduling and Controlling, 10ed | IM | BS pg. 19 ` 729 Project Management - Best Practices: Achieving Global Excellence, 3ed pg. 19 ` 999 Project Management 2.0 pg. 19 ` 999 Quality Control | IM | e ` 569 Business Analytics for Managers: Taking Business Intelligence Beyond Reporting pg. 4 ` 699 Information Technology Project Management, 4ed, ISV | IM | BS pg. 19 ` 619 Project Management, w/cd | IM | e pg. 20 ` 449 Project Management: A Managerial Approach, 8ed | IM | BS pg. 20 ` 789 Operations Management, 5ed, ISV | IM pg. 20 ` 679 Fundamentals of Quality Control and Improvement, 3ed | BS pg. 20 ` 729 Supply Chain Management (Theories & Practices) | IM | BS pg. 20 ` 399 Supply Chain Management (Indian Case Studies) ` 199 Statistical Quality Control: A Modern Introduction, 6ed | IM | BS pg. 20 ` 719 Strategic Modelling and Business Dynamics: A Feedback Systems Approach, 2ed | IM pg. 22 ` 849 Operations Research pg. 17 ` 549 Management Science: The Art of Modeling with Spreadsheets, Excel 2007 update, 2ed | IM pg. 20 ` 889 Fundamentals of Business Analytics, w/cd | IM | BS | e pg. 6 ` 679 Total Quality Management | IM | e pg. 20 ` 399 Operations Research: Principles and Practice, 2ed | IM | BS pg. 21 ` 669 Operations and Supply Chain Management, 8ed, ISV ` 779 Supply Chain Management: A Global Perspective | IM pg. 21 ` 679 Data Mining for Business Intelligence: Concepts, Techniques and Applications in Microsoft Office Excel with XLMiner | IM | BS pg. 6 ` 789 Total Quality Management, w/cd | IM pg. 21 ` 399 Software Engineering Project Management, 2ed pg. 21 ` 819

ORGANIZATIONAL BEHAVIOR 9788126555468 9789351192459 9789351191810 9788126541270

Child Gupta Raju Schermerhorn

Organization: Contemporary Principles and Practices, 2ed pg. 21 ` 569 Organizational Behaviour: Design, Structure and Culture, 2ed, w/cd pg. 21 ` 449 Organizational Behaviour, w/cd pg. 21 ` 395 Organizational Behavior, 12ed, ISV | IM | BS pg. 21 ` 659

STRATEGIC MANAGEMENT 9788126548927 9788177221671 9788126552429 9788126554508 9788126559633 9789351197713 9788126515684 9789350044995 9788177226706 9788126557134 9788177228229

Aaker Bajaj Collis Grant Pearlson Pithadia Saloner Singh Srinivasan Tidd Trehan

Strategic Market Management: Global Perspectives | IM | BS pg. 22 ` 569 Business Ethics: An Indian Perspective ` 369 International Strategy: Context, Concepts and Implications | IM pg. 22 ` 549 Contemporary Strategy Analysis: Text and Cases, 8ed | BS pg. 22 ` 629 Strategic Management of Information Systems | IM pg. 22 ` 599 Strategic Management and Business Policy pg. 22 ` 399 Strategic Management pg. 22 ` 539 Strategic Management and Business Policy, w/cd | e pg. 23 ` 429 Strategic Retail Management | IM pg. 23 ` 399 Managing Innovation: Integrating Technological, Market and Organizational Change | IM | BS pg. 23 ` 799 Strategic Management | e pg. 23 ` 299

Agung Alexander

Time Series Data Analysis using EViews (Exclusively distributed by CBS Publishers & Distributors) Market Models: A Guide to Financial Data Analysis, w/cd pg. 24 ` 599

FINANCE 9788126555222 9788126523702

38

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AUTHORWISE LISTING ISBN 9788126524129 9789351191001 9788126559831 9788177224870 9788126556007 9788126537884 9788126511150 9788126518852 9788126536009 9788126510832 9789351194286 9789350040225 9788126528141 9788126555390 9788126542697 9788126558117 9788126528615 9788126551743 9788126529360 9788126531660 9788177222524 9788126542581 9788126510443 9788126560615 9788126562930 9788126544080 9788126544257 9788126554768 9788126558483 9788126554805 9788177228090 9788126523665 9788126561957 9788126518623 9788126556168 9788126509584 9788126519446 9788126534043 9788126547395 9788126557011 9788177227130 9788126551804 9788126525157 9789351194293 9788126555734 9788126556151 9788126533466 9788126546053 9789350042403 9788126531820 9788177229028 9789351194866 9788126519903 9788126558728 9788126536931 9789351197935 9789351197942 9788126515936 9788126557516 9788126513925 9788126548934 9788126550999 9788126557202 9789350043042 9788126556175 9788126531714 9788126550456 9788126510221 9788126547401

AUTHOR Arzac Bapat Bessis Bhatt Booth Damodaran Damodaran Damodaran Damodaran Desai Desai Dhagat Elton Fairhurst Etheridge Finnerty Fisher Fontanills Forbes Gaughan Goel Gottlieb Gup Hull Jones Jorion Joseph Kapil Kapil Keenan Khurana Kolb Lavi Lefevre McMillan Narayanan Panda Parameswaran Parasuraman Parrino Parthasarathy Pinto Proctor Rao Rosenbaum Sagner Sathye Schofield Sekhar Sengupta Shah Shah Shanmugham Shapiro Shapiro Sharma Sharma Skipper Snopek Solomons Tsay Tung Vaughan Verma Vernimmen Veronesi Wells White Young

TITLE

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Valuation for Mergers, Buyouts and Restructuring, 2ed, w/cd | IM pg. 24 ` 679 Marketing of Financial Services, w/cd pg. 24 ` 399 Risk Management in Banking, 4ed pg. 23 ` 1099 Security Analysis and Portfolio Management | IM pg. 24 ` 399 Corporate Finance: Financial Management in a Global Environment | IM pg. 24 ` 699 Applied Corporate Finance, 3ed | IM pg. 24 ` 779 Corporate Finance Theory and Practice, 2ed | IM | BS pg. 24 ` 779 Damodaran on Valuation, 2ed | IM | BS pg. 25 ` 749 Investment Valuation: Tools and Techniques for Determining the Value of any Asset, University ed, 3ed | BS pg. 25 ` 829 International Finance: A Casebook | IM pg. 25 ` 679 Investment Management, (Security Analysis and Portfolio Management) pg. 25 ` 499 Financial Management pg. 25 ` 399 Modern Portfolio Theory and Investment Analysis, 8ed | IM | BS pg. 25 ` 679 Using Excel for Business Analysis A Guide to Financial Modelling Fundamentals, Revised ed for Excel 2013 + Website pg. 26 ` 799 Excel Data Analysis: Your visual blueprintTM for creating and analyzing data, charts and PivotTables, 3ed pg. 26 ` 499 Project Financing: Asset-Based Financial Engineering, 3ed pg. 26 ` 999 Common Stocks and Uncommon Profits and Other Writings (Exclusively distributed by Shroff Publishers & Distributors) Getting Started in Commodities pg. 26 ` 749 Behavioural Finance | IM pg. 26 ` 669 Mergers, Acquisitions and Corporate Restructurings, 5ed | IM | BS ` 819 Strategic Financial Management, w/cd | IM | e pg. 26 ` 369 Next Generation Excel, 2ed: Modeling in Microsoft Excel for Analysts and MBAs | BS pg. 4 ` 699 Commercial Banking: The Management of Risk, 3ed | IM pg. 26 ` 679 Risk Management and Financial Institutions, 4ed | IM pg. 23 ` 999 Investments: Principles and Concepts, 12ed, ISV pg. 23 ` 729 Financial Risk Manager Handbook + Test Bank: FRM Part I / Part II, 6ed | BS pg. 27 ` 1499 Advanced Credit Risk - Analysis and Management pg. 27 ` 599 Financial Management, w/cd | e pg. 27 ` 629 Mergers and Acquisitions: Valuation, Leveraged Buyouts and Financing | IM | e pg. 27 ` 649 Financial Institution Advantage & The Optimization of Information Processing pg. 27 ` 899 Corporate Governance | e pg. 27 ` 329 Futures, Options and Swaps, 5ed | IM pg. 27 ` 699 The Impact of IFRS on Industry / The Industry Specific impact of IFRS pg. 23 ` 799 Reminiscences of A Stock Operator (Exclusively distributed by Shroff Publishers & Distributors) Investments: Principles of Portfolio and Equity Analysis | IM ` 649 Finance for Strategic Decision-Making: What Non-Financial Managers Need to Know pg. 28 ` 349 Understanding Microfinance | e pg. 28 ` 569 Fundamentals of Financial Instruments: An Introduction to Stocks, Bonds, Foreign Exchange and Derivatives pg. 28 ` 709 Fundamentals of Financial Derivatives, 3ed, w/cd | e pg. 28 ` 619 Corporate Finance, 3ed, ISV | IM | BS pg. 28 ` 779 Corporate Governance: Principles, Mechanisms & Practice | e pg. 28 ` 429 Equity Asset Valuation, 2ed | IM pg. 29 ` 1099 Building Financial Models with Microsoft Excel: A Guide for Business Professionals, 2ed, w/cd pg. 29 ` 649 Financial Engineering, Risk Management & Financial Institutions, w/cd pg. 29 ` 499 Investment Banking: Valuation, Leveraged Buyouts and Mergers & Acquisitions, University, 2ed | BS ` 999 Working Capital Management: Applications and Case Studies | IM pg. 29 ` 599 International Financial Management | IM pg. 29 ` 779 Commodity Derivatives: Markets and Applications pg. 29 ` 999 Working Capital Management, w/cd | IM | e pg. 29 ` 499 Financial Analysis and Modeling using Excel and VBA, w/cd | BS pg. 29 ` 869 Financial Management, 2ed, w/cd | IM pg. 29 ` 499 Forex Management pg. 30 ` 449 Financial Services | IM | e pg. 30 ` 619 International Financial Management pg. 24 ` 699 Multinational Financial Management, 9ed | IM | BS pg. 30 ` 829 Financial Derivatives: A Case Study Based Learning | e pg. 30 ` 349 Mergers & Acquisitions and Corporate Valuation: An Excel Based Approach | e pg. 30 ` 349 Risk Management and Insurance Perspectives in Global Economy pg. 30 ` 749 The Complete Guide to Portfolio Construction and Management pg. 30 ` 899 Corporate Governance and Accountability pg. 30 ` 539 Analysis of Financial Time Series, 3ed | BS pg. 31 ` 829 Professional Financial Computing Using Excel and VBA, w/cd pg. 31 ` 1199 Fundamentals of Risk and Insurance, 11ed | IM pg. 31 ` 749 International Financial Management, w/cd | e pg. 31 ` 399 Corporate Finance: Theory and Practice, 4ed pg. 31 ` 699 Fixed Income Securities: Valuation, Risk and Risk Management | IM pg. 31 ` 869 Corporate Fraud Handbook: Prevention and Detection, 4ed | BS pg. 31 ` 1299 The Analysis and Use of Financial Statements, 3ed, w/cd | IM | BS pg. 32 ` 819 Corporate Financial Reporting and Analysis, 3ed | IM pg. 32 ` 1169

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AUTHORWISE LISTING ISBN

AUTHOR

TITLE

PRICE QTY.

ACCOUNTING 9788126526444 9789351191902 9789351190301 9789350043134 9788126552689 9788126512638 9788126551262 9788177229233 9789350040539 9788177229356 9788126561957 9788126556373 9788126544066 9788126561216

Balakrishnan Bhatia Goyal Jain Jiambalvo Jones Kimmel Kogent Kogent Kogent Lavi Singh Stephanie Weygandt

Managerial Accounting | IM | BS pg. 32 ` 949 Cost Accounting pg. 32 ` 495 Accounting for Managers, w/cd pg. 32 ` 395 Accounting for Managers, w/cd | e pg. 32 ` 429 Managerial Accounting, 5ed | IM | BS pg. 33 ` 729 Accounting for Non-Specialists | IM pg. 33 ` 889 Financial Accounting, 7ed, ISV | IM | BS pg. 33 ` 909 Tally 9 in Simple Steps | e ` 299 Tally .ERP 9 in Simple Steps | BS | e ` 299 Tally .ERP 9 in Simple Steps, Hindi ed | BS | e ` 299 The Impact of IFRS on Industry / The Industry Specific impact of IFRS pg. 33 ` 799 Management Accounting: Concepts and Strategic Costing Decision | e pg. 33 ` 599 How to Pass the CPA Exam: TheIPassTheCPAexam.com Guide for International Candidates pg. 33 ` 699 Accounting Principles, 12ed, ISV pg. 32 ` 749

Besanko Besanko Enders Maddala Miles Salvatore Samuelson Sharma Singh Welch

Economics of Strategy, 6ed, ISV | IM pg. 33 ` 709 Microeconomics, 5ed, ISV | IM pg. 33 ` 769 Applied Econometric Time Series, 3ed | IM pg. 33 ` 559 Introduction to Econometrics, 4ed | IM | BS pg. 34 ` 789 Macroeconomics: Understanding the Wealth of Nations, 2ed | IM pg. 34 ` 629 International Economics: Trade and Finance, 11ed, ISV | IM | BS pg. 34 ` 789 Managerial Economics, 6ed, ISV | IM pg. 34 ` 819 Statistics for Business and Economics pg. 1 ` 699 Managerial Economics, w/cd | e pg. 34 ` 449 Economics: Theory and Practice, 7ed pg. 34 ` 699

ECONOMICS 9788126540716 9788126556731 9788126543915 9788126534159 9788126516414 9788126552344 9788126544349 9788126559343 9789350043035 9788126512621

HOTEL MANAGEMENT 9788126542659 9788126537242 9788126537259 9788126537266 9788126537273

Axler Bardi Barrows Feinstein Reid

Food and Beverage Service pg. 34 ` 509 Hotel Front Office Management | IM pg. 34 ` 499 Introduction to Management in the Hospitality Industry, 10ed | IM pg. 35 ` 679 Purchasing: Selection and Procurement for the Hospitality Industry, 8ed | IM pg. 35 ` 779 Hospitality Marketing Management, 5ed | IM pg. 35 ` 779

BUSINESS / SELF HELP BOOKS BUSINESS / SELF HELP BOOKS 9788126557578 9788126556915 9788126561261 9788126556922 9788126553075 9788126533671 9788126556304 9788126550166 9788126559985 9788126551705 9788126557585 9788126554331 9788126536481 9788126560073 9788126560066 9788126552702 9788126561506 9788126561513 9788126556946 9788126558094 9788126557967 9788126541591 9788126507023 9788126558520 9788126533763 9788126514533 9788126558049 9788126560103 9788126558056 9788126561520

40

A. Baldwin Aaron K.Olson Aaron Ross Adam Morgan Alexander Osterwalder Alexander Osterwalder Andy Bounds Anil K. Gupta Ann Handley Annie Tsai Anthony Howard Ashok Som Aswath Damodaran Bart Egnal Ben Reason Ben Stein Ben Stein Ben Stein Bernard Marr Bill George Bliss Bob Seller Brain Tracy Brett N. Steenbarger Brian Solis Brian Tracy Browne Bruce Tulgan Carlson Charles B. Carlson

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Heroes & Villains of Finance: The 50 Most Colourful Characters in The History of Finance ` 399 Leading with Strategic Thinking ` 499 From Impossible To Inevitable: How Hyper-Growth Companies Create Predictable Revenue ` 399 A Beautiful Constraint ` 499 Value Proposition Design: How to Create Products and Services Customers Want ` 699 Business Model Generation ` 699 Top Dog: Impress and Influence Everyone You Meet ` 350 The Silk Road Rediscovered ` 599 Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content ` 399 The Small Business Online Marketing Handbook ` 499 Humanise: Why Human-Centred Leadership is The Key To The 21St Century ` 425 The Road To Luxury: The Evolution, Markets and Strategies of Luxury Brand Management ` 599 The Little Book of Valuation: How to Value a Company Pick a Stock and Profit ` 399 Leading Through Language: Choosing Words That Influence and Inspire ` 499 Service Design for Business: A Practical Guide to Optimizing the Customer Experience ` 399 How to Really Ruin Your Financial Life and Portfolio ` 250 The Little Book of Alternative Investments: Reaping Rewards by Daring to be Different ` 299 The Little Book of Bulletproof Investing: Do’s and Don’ts to Protect Your Financial Life ` 299 Big Data ` 499 Discover Your True North, Exapanded and Updated ed. ` 699 Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine ` 499 Forbes Best Business Mistakes ` 299 Create Your Own Future ` 399 Trading Psychology 2.0: From Best Practices to Best Processes ` 599 The End of Business As Usual: Rewire The Way You Work to Succeed in The Consumer Revolution ` 399 Change Your Thinking Change Your Life ` 399 The Little Book of Value Investing ` 299 Not Everyone Gets A Trophy: How to Manage the Millennials, Revised and Updated ` 499 A Wealth of Common Sense: Why Simplicity Trumps Complexity in Any Investment Plan ` 499 The Little Book of Big Dividends: A Safe Formula for Guaranteed Returns ` 299

AUTHORWISE LISTING ISBN

AUTHOR

9788126559596 Cheryl Cran Christoph Lueneburger 9788126551712 Connie Malamed 9788126555888 Dan Olsen 9788126560004 9788126560035 Dave Anderson 9788126555352 David Burkus 9788126536450 David Gebler 9788126557684 David Hutchens David Langton 9788126535859 9788126533633 David Meerman Scott 9788126560042 David Meerman Scott 9788126540815 David Sibbet David Sibbet 9788126534692 David Sibbet 9788126533718 Denise Brosseau 9788126561292 Denise Lee Yohn 9788126550227 Derek Lidow 9788126550272 Dov Seidman 9788126535002 9788126561377 Dr. Amantha Imber Eric Siegel 9788126559770 9788126560110 Fred Schwed Jr. 9788126556052 Gayle Laakmann McDowell 9788126557950 Geddes 9788126557639 George T. Geis 9788126544127 Gert H.N. Laursen Gill Hasson 9788126556328 9788126558032 Greenblatt 9788126561483 Greg Ip 9788126561308 H. James Dallas 9788126550265 Hardi Meybaum 9788126556953 Harry M. Jansen

Kraemer Jr. Jack D. Schwager 9788126561445 Jaime Tardy 9788126561407 James M. Kouzes 9788126533657 9788126556311 Jamie Smart Jason Thibeault 9788126550234 9788126559565 Jean-Marie Dru 9788126560059 Jeb Blount Jeff Wolf 9788126561353 Jeffrey Gitomer 9788126536474 9788126555338 Jeffrey Sampler Jennifer Aaker 9788126533664 9788126560028 Jeremie Kubicek 9788126559589 Joe Calloway 9788126556908 Joel Comm 9788126559053 John C. Bogle John C. Bogle 9788126559046 9788126559060 John C. Bogle 9788126550241 John Cross John Danner 9788126559015 John E. Flaherty 9788126553532 9788126560547 John Mattone 9788126561476 John Mauldin 9788126559572 John Sweeney Jon Gordon 9788126558407 9788126558421 Jon Gordon Jon Gordon 9788126558414 9788126558377 Jon Gordon 9788126558384 Jon Gordon Jon Gordon 9788126558391 9788126558643 Jon Gordon 9788126556038 Joseph Belmonte 9788126552719 Josh Linkner 9788126555499 Justin Davis Karie Willyerd 9788126561230 9788126552726 Kathryn D. Cramer 9788126556335 Keery Hannon 9788126561544 Keith B. Carter

TITLE

PRICE QTY.

The Art of Change Leadership: Driving Transformation in A Fast-Paced World ` 499 A Culture of Purpose: How to Choose The Right People and Make The Right People Choose You ` 599 Visual Design Solutions: Principles and Creative Inspiration for Learning Professionals ` 799 The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback ` 599 It’s Not Rocket Science: 4 Simple Strategies for Mastering the Art of Execution ` 399 The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas ` 499 The 3 Power Values: How Commitment, Integrity and Transparency Clear The Roadblocks to Performance ` 499 Circle of the 9 Muses: A Storytelling Field Guide for Innovators and Meaning Makers ` 599 Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design ` 399 Real-Time Marketing & PR ` 399 The New Rules of Marketing and PR, 5ed ` 499 Visual Leaders: New Tools for Visioning, Management & Organization Change ` 599 Visual Meetings: How Graphics, Sticky Notes & Idea Mapping can Transform Group Productivity ` 499 Visual Teams: Graphic Tools for Commitment, Innovation & High Performance ` 399 Ready to Be a Thought Leader?: How to Increase Your Influence, Impact, and Success ` 399 What Great Brands Do: The Seven Brand-Building Principles That Separate The Best from The Rest ` 599 Startup Leadership: How Savvy Entrepreneurs Turn Their Ideas into Successful Enterprises ` 599 How: Why How We Do Anything Means Everything, Expanded ed. ` 595 The Innovation Formula: The 14 Science-Based Keys for Creating a Culture Where Innovation Thrives ` 499 Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, Revised and Updated ` 699 Where Are the Customers’ Yachts?: or A Good Hard Look at Wall Street ` 399 Cracking The Tech Career ` 499 Advanced Google AdWords ` 599 Semi-Organic Growth: Tactics and Strategies Behind Google’s Success, + Website ` 599 Business Analytics For Managers: Taking Business Intelligence Beyond Reporting ` 699 Mindfulness Pocketbook: Little Exercises for A Calmer Life ` 350 The Little Book That Still Beats the Market ` 299 The Little Book of Economics, Revised and Updated: How the Economy Works in the Real World ` 299 Mastering the Challenges of Leading Change: Inspire the People and Succeed Where Others Fail ` 399 The Art of Product Design: Changing How Things Get Made ` 599 Becoming The Best ` 499 The Little Book of Market Wizards: Lessons from the Greatest Traders ` 299 The Eventual Millionaire: How Anyone Can Be an Entrepreneur and Successfully Grow Their Startup ` 399 The Truth About Leadership: The No-Fads, Heart-Of-The-Matter Facts You Need To Know ` 399 The Little Book of Clarity: A Quick Guide To Focus and Declutter Your Mind ` 350 Recommend This!: Delivering Digital Experiences That People Want to Share ` 599 The Ways to New: 15 Paths to Disruptive Innovation ` 499 Fanatical Prospecting ` 499 Seven Disciplines of A Leader: How to Help Your People, Team, and Organization Achieve Maximum Effectiveness ` 399 Little Book of Leadership ` 399 Bringing Strategy Back ` 499 The Dragonfly Effect: Quick, Effective and Powerful Ways to use Social Media to Drive Social Change ` 299 5 Gears: How to Be Present and Productive When There Is Never Enough Time ` 399 Magnetic: The Art of Attracting Business ` 499 Twitter Power 3.0 ` 399 John Bogle on Investing: The First 50 Years ` 499 Bogle on Mutual Funds: New Perspectives for The Intelligent Investor ` 499 The Little Book of Common Sense Investing: The Only Way to Guarantee Your Fair Share of Stock Market Returns ` 299 The Little Black Book for Managers: How to Maximize Your Key Management Moments of Power ` 399 The Other F Word: How Smart Leaders, Teams, And Entrepreneurs Put Failure to Work ` 499 Peter Drucker: Shaping the Managerial Mind--How the World’s Foremost Management Thinker Crafted the Essentials of Business Success ` 599 Cultural Transformations: Lessons of Leadership and Corporate Reinvention ` 499 The Little Book of Bull’s Eye Investing: Finding Value, Generating Absolute Returns, and Controlling Risk in Turbulent Markets ` 299 The Innovative Mindset: 5 Behaviors for Accelerating Breakthroughs ` 499 Training Camp: What the Best Do Better Than Everyone Else ` 299 The Carpenter: A Story About the Greatest Success Strategies of All ` 299 The Energy Bus: 10 Rules to Fuel Your Life, Work and Team with Positive Energy ` 299 The Hard Hat: 21 Ways to Be a Great Teammate ` 299 The Seed: Finding Purpose and Happiness in Life and Work ` 299 Soup: A Recipe to Nourish Your Team and Culture ` 299 You Win In The Locker Room First: The 7 C’s To Build A Winning Team In Business, Sports, and Life ` 299 Buffett and Beyond, 2ed ` 499 The Road to Reinvention: How to Drive Disruption and Accelerate Transformation ` 599 Teach Yourself Visually Salesforce.com, 2ed ` 899 Stretch: How to Future-Proof Yourself for Tomorrow’s Workplace ` 399 Lead Positive: What Highly Effective Leaders See, Say and Do ` 599 Love Your Job: The New Rules for Career Happiness ` 450 Actionable Intelligence: A Guide to Delivering Business Results with Big Data Fast! ` 499

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BUSINESS / SELF HELP BOOKS ISBN

AUTHOR

9788126556137 9788126533602 9788126561469 9788126561339 9788126550258 9788126556045 9788126561346 9788126561452 9788126561254 9788126550159 9788126548606 9788126555680 9788126555925 9788126561315 9788126507498 9788126561490 9788126533053 9788126557981 9788126535866 9788126536443 9788126561285 9788126558131 9788126551682 9788126561391 9788126552696 9788126509065 9788126506767 9788126560523 9788126560011 9788126556939 9788126554348 9788126543250 9788126552641 9788126561322 9788126551699 9788126544073 9788126561278 9788126555345 9788126555321 9788126546435 9788126558513 9788126552207 9788126553549 9788126536467 9788126555123 9788126560080 9788126560530 9788126554324 9788126558537 9788126561247 9788126533596 9788126557974 9788126558773 9788126535842 9788126558490 9788126561360 9788126561537 9788126559022 9788126560097 9788126561421

TITLE

PRICE QTY.

Ken Fisher Ken Fisher Ken Fisher Ken Robinson Kit Yarrow Lee G. Bolman Lois J. Zachary Louis C. Gerken Luke Sullivan Madan Birla Malcolm Frank Mark Earls Michael Bowles Michael Fullan Michael Marquardt Michael W. Covel Micheal Burchell Montier Nancy Flynn Napoleon Hill Nick Tasler Omer Artun Patrick C. Flood Patrick Hollingworth Patrick Lencioni Patrick Lencioni Patrick Lencioni Paul Adams Paul Shoemaker Peter Baines Peter F. Drucker Phil Simon Philip Kotler Rachael Robertson Rahul Sarogi Rawdy McLean Rich Horwath Rich Karlgaard Richard Rohr Robert G. Hagstrom Robert J. Anderson Robert K. Wysocki Robert P. Miles Robert Spector Rowan Gibson Russell Glass Savio Chan Sean V. Bradley Simon Lack Stephen D. Brookfield Stephen Drotter Svane Tacy M. Byham Tim Clark Timothy Keiningham Vince Molinaro Vitaliy N. Katsenelson Warren Bennis William H. Overholt Winthrop H. Smith

Beat The Crowd ` 499 Markets Never Forget ` 399 The Little Book of Market Myths: How to Profit by Avoiding the Investing Mistakes Everyone Else Makes ` 299 Out of Our Minds, New ed: Learning to be Creative ` 399 Decoding The New Consumer Mind: How and Why We Shop and Buy ` 599 How Great Leaders Think ` 499 Starting Strong: A Mentoring Fable ` 350 The Little Book of Venture Capital Investing: Empowering Economic Growth and Investment Portfolios ` 299 Hey, Whipple, Squeeze This, 5ed: The Classic Guide to Creating Great Ads ` 499 Unleashing Creativity and Innovation ` 350 Code Halos ` 599 Copy, Copy, Copy: How to Do Smarter Marketing by Using Other People’s Ideas ` 799 Machine Learning in Python: Essential Techniques for Predictive Analysis ` 599 Freedom to Change: Four Strategies to Put Your Inner Drive into Overdrive ` 299 Leading with Questions ` 299 The Little Book of Trading: Trend Following Strategy for Big Winnings ` 299 The Great Workplace: How to Build It, How to Keep It and Why It Matters ` 599 The Little Book of Behavioral Investing: How not to be your own worst enemy ` 299 The Social Media Handbook: Policies and Best Practices ` 499 Napoleon Hill’s Golden Rules: The Lost Writings ` 299 Domino: The Simplest Way to Inspire Change ` 299 Predictive Marketing ` 799 Change Lessons from The CEO: Real People, Real Change ` 699 The Light and Fast Organisation: A New Way of Dealing with Uncertainty ` 399 The Three Signs of a Miserable Job: A Fable for Managers (And Their Employees) ` 599 Overcoming The Five Dysfunctions of a Team ` 399 Death by Meeting ` 449 The Little Black Book of Change: The 7 Fundamental Shifts For Change Management That Delivers ` 350 Can’t Not Do: The Compelling Social Drive That Changes Our World ` 399 Doing Good by Doing Good ` 499 The Five Most Important Questions You will Ever Ask About Your Organization ` 299 Too Big to Ignore: The Business Case for Big Data ` 399 Winning Global Markets: How Businesses Invest and Prosper in The World’s High-Growth Cities ` 699 Leading on the Edge: Extraordinary Stories and Leadership Insights from The World’s Most Extreme Workplace ` 399 Investing in India: A Value Investor’s Guide to the Biggest Untapped Opportunity in the World ` 599 Play A Bigger Game ` 199 Elevate: The Three Disciplines of Advanced Strategic Thinking ` 299 The Soft Edge: Where Great Companies Find Lasting Success ` 599 Falling Upward: A Spirituality for The Two Halves of Life ` 499 The Warren Buffett Way, 3ed +Website ` 599 Mastering Leadership: An Integrated Framework for Breakthrough Performance and Extraordinary Business Results ` 699 Effective Project Management: Traditional, Agile, Extreme, 7ed ` 699 The Warren Buffett CEO: Secrets from the Berkshire Hathaway Managers ` 499 The Nordstrom Way to Customer Service Excellence, 2ed ` 299 The 4 Lenses of Innovation: A Power Tool for Creative Thinking ` 699 The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Prof ` 499 China’s Super Consumers: What 1 Billion Customers Want and How to Sell it to Them ` 399 Win The Game of Googleopoly: Unlocking The Secret Strategy of Search Engines ` 499 Wall Street Potholes: Insights from Top Money Managers on Avoiding Dangerous Products ` 499 The Discussion Book: 50 Great Ways to Get People Talking ` 299 The Performance Pipeline: Getting The Right Performance At Every Level of Leadership ` 399 Startupland: How Three Guys Risked Everything to Turn an Idea into a Global Business ` 499 Your First Leadership Job: How Catalyst Leaders Bring Out The Best in Others ` 899 Business Model You: A One-Page Method for Reinventing Your Career ` 699 The Wallet Allocation Rule: Winning The Battle for Share ` 499 The Leadership Contract, 2ed: The Fine Print to Becoming an Accountable Leader ` 499 The Little Book of Sideways Markets: How to Make Money in Markets that Go Nowhere ` 299 The Art and Adventure of Leadership ` 399 Renminbi Rising: A New Global Monetary System Emerges ` 499 Catching Lightning in a Bottle: How Merrill Lynch Revolutionized the Financial World ` 599

Aaron Strout Adam Fowler Alan Anderson Aliza Sherman Allen Elkin Amine Bouchentouf Amrutur V. Srinivasan

Location-Based Marketing for Dummies ` 499 Nosql for Dummies ` 499 Statistics for Big Data for Dummies ` 499 Social Media Engagement for Dummies ` 399 Stress Management for Dummies, 2ed ` 399 Arabic for Dummies, 2ed ` 499 Hinduism for Dummies ` 499

DUMMIES 9788126554386 9788126554904 9788126558223 9788126543304 9788126543021 9788126547555 9788126549467

42

Visit us at www.wileyindia com

BUSINESS / SELF HELP BOOKS ISBN 9788126546640 9788126547548 9788126557929 9788126554454 9788126557943 9788126559169 9788126554683 9788126559688 9788126555703 9788126558759 9788126544394 9788126543809 9788126557042 9788126556663 9788126542475 9788126560493 9788126539093 9788126545971 9788126557387 9788126545810 9788126554416 9788126549184 9788126554423 9788126534661 9788126550425 9788126544769 9788126534685 9788126536504 9788126538706 9788126539697 9788126541331 9788126552191 9788126545346 9788126553563 9788126533534 9788126544981 9788126545827 9788126554690 9788126543977 9788126554362 9788126550500 9788126539109 9788126560943 9788126551286 9788126554591 9788126554393 9788126533749 9788126546268 9788126554898 9788126553556 9788126550470 9788126546442 9788126533756 9788126555697 9788126559749 9788126514052 9788126552290 9788126533725 9788126551002 9788126557394 9788126553419 9788126558834 9788126552818 9788126555383 9788126554379 9788126533589 9788126538690 9788126546657 9788126536498

AUTHOR Amy Lupold Bair Andrew Kaufman Andy Rathbone Anna Kennedy Barry Burd Belinda Ellsworth Bernard Marr Bernard Marr Brooks Briz Bruce Clay Carolyn Abram Cash Charles H. Elliott Chris Minnick Christina Schlachter Ciara Conlon Craig Gygi David F. Carr David Pogue David Semmelroth Dawna Jones Dayna Rothman Dirk Zeller Dodi-Katrin Schmidt Dummies Ed McCarthy Elizabeth Clark Elizabeth Kuhnke Elizabeth Kuhnke Eriko Sato Florian Rustler Frank Ryan Gail Evans Gary Mccord Georg Feuerstein Gillian Burn Greg Holden James Cateridge James D. Underwood James Eade Jamie Carger Jan Zimmerman Jan Zimmerman Janine Warner Jason Williamson Jeff Sauro Jeni Purdie Jerry Kovarsky Jesse Feiler Jesse Stay Jessica Pryce-Jones Joan Pastor Joel Elad Joelle Jane Marshall John Arnold John B. Arden John Haydon John Marrin John Morgan John Paul Mueller John Steventon John Walkenbach Jon Chappell Jon Paz Jonathan Margolis Joshua Waldman Judy Apps Karen Dietz Kate Burton

TITLE

PRICE QTY.

Blogging for Dummies, 5ed ` 499 Russian for Dummies, 2ed ` 499 Windows 10 for Dummies ` 499 Business Development for Dummies ` 499 Android Application Development All-In-One for Dummies, 2ed ` 599 Direct Selling for Dummies ` 499 Key Performance Indicators for Dummies ` 499 Big Data for Small Business for Dummies ` 499 Getting A Social Media Job for Dummies ` 399 Search Engine Optimization All-In-One for Dummies, 3ed ` 599 Facebook for Dummies, 5ed ` 399 Psychology for Dummies, 2ed ` 399 Anger Management for Dummies, 2ed ` 499 Coding with Javascript for Dummies ` 499 Critical Conversations for Dummies ` 249 Productivity For Dummies ` 499 Six Sigma for Dummies, 2ed ` 399 Social Collaboration for Dummies ` 449 Classical Music for Dummies, 2ed ` 499 Data Driven Marketing for Dummies ` 499 Decision Making for Dummies ` 499 Lead Generation for Dummies ` 449 Successful Time Management for Dummies, 2ed ` 499 French for Dummies, 2ed, w/cd ` 499 Piano and Keyboard All In One for Dummies ` 599 Wine for Dummies, 5ed ` 399 Flirting for Dummies ` 199 Body Language for Dummies, 2ed ` 499 Persuasion & Influence for Dummies ` 349 Japanese for Dummies, 2ed, w/cd ` 499 Mind Mapping for Dummies ` 499 Willpower for Dummies ` 149 Counseling Skills for Dummies, 2ed ` 399 Golf for Dummies ` 599 Yoga for Dummies, 2ed ` 399 Personal Development All-In-One For Dummies, 2ed ` 499 Starting An Online Business for Dummies, 7ed ` 499 Film Studies for Dummies ` 599 Competitive Intelligence for Dummies ` 449 Chess for Dummies, 3ed ` 499 Facebook All In One for Dummies, 2ed ` 599 Social Media Marketing All-in-One for Dummies, 2ed ` 499 Social Media Marketing All-in-One For Dummies, 3ed ` 699 Social Media Design for Dummies ` 499 Getting A Big Data Job for Dummies ` 299 Customer Analytics for Dummies ` 499 Life Coaching for Dummies, 2ed ` 499 Playing Keyboard for Dummies ` 499 iOS Programming with Swift for Dummies ` 499 Google+ Marketing for Dummies ` 499 Running Great Meeting & Workshops for Dummies ` 299 Success As An Introvert for Dummies ` 399 LinkedIn for Dummies, 2ed ` 349 Managing Anxiety with Mindfulness for Dummies ` 149 Web Marketing All-In-One For Dummies, 2ed ` 699 Improving Your Memory for Dummies ` 499 Facebook Marketing for Dummies, 4ed ` 499 Leadership for Dummies ` 499 Lean Six Sigma for Dummies, 2ed ` 499 Python for Data Science for Dummies ` 599 Djing for Dummies, 3ed ` 499 Excel VBA Programming for Dummies, 4ed ` 599 Guitar All-In-One for Dummies, 2ed ` 599 Salesforce Service Cloud for Dummies ` 499 Guerrilla Marketing for Dummies ` 499 Job Searching with Social Media for Dummies ` 349 Voice & Speaking Skills for Dummies, w/cd ` 399 Business Storytelling for Dummies ` 499 Confidence for Dummies, 2ed ` 249

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43

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Kate Burton Katherine Lockett Kathleen Taylor Keith Mccormick Ken Lloyd Kennedy Krista Neher Kristy Sammis Kyle Lacy Larry Payne Laura Fitton Laura Fitton Leslie Poston Lillian Pierson Lisa Zimmer Hatch Lori Randall Stradtman Maggie Hamand Mark C. Layton Mark Lafay Mark Phillips Martin Cohen Mathew Sweezey Max Messmer Michael Alexander Michael Becker Michael Burton Mike Bryant Muehlhausen Nikhil Abraham Patrick Sherratt Paul Dunay Paul Mulvey Paulina Christensen Peter H. Gregory Rae Orion Ray Anthony Rhena Branch Ric Shreves Roger Burghall Roger Henderson Ron Woldoff Roy Barnes Ruth Mortimer Sarah Jarvis Scott Anderson Miller Shamshah Alidina Sharat Sharan Shiv Singh Stefan Thomas Stephan Bodian Stephen J. Genco Susan Chritton Susan J. Getgood Susana Wald Tracy Packiam Alloway Veechi Curtis Victoria Pynchon Wendy Abraham Wendy Abraham Wiley

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