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BUSINESS / BUSINESS ANALYTICS BUSINESS E-Commerce: Fundamentals and Applications Chan Table of Contents • Part I: Technologies (Fundamentals) • Internet and World Wide Web • Client-side Programming • Server-side Programming I: Servlet fundamentals • Server-side Programming II: Database Connectivity • Server-side Programming III: Session Tracking • Basic Cryptography for Enabling E-commerce • Internet Security • Advanced technologies for e-commerce • Part 2: Applications • Internet Payment Systems • Consumer-oriented E-commerce • Business-oriented E-commerce • E-service • Web Advertising and Web Publishing • Step-by-Step Exercises for Building the VBS ISBN: 9788126514694 |

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Business Process Reengineering & Change Management Dey Table of Contents • Business Process Reengineering and Kaizen • Definition and Illustrations of Business Process Reengineering • Business Process Reengineering and Other Management Concepts • Implementation of Business Process Reengineering • Reengineering Structure • Common Pitfalls in Business Process Reengineering • Change Management in Business Process Reengineering ISBN: 9788177225365 |

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Business Law for Managers Goel Table of Contents • Laws relating to Contract, Sale of Goods, Negotiable Instruments and Consumer Protection. • Highlights of laws relating to Intellectual Property including Patents, Copyright and Trademark. • Highlights of some relevant economic laws like IT Act 2000; FEMA 1999; and Competition Act 2002. • Corporate laws include Company Law along with Corporate Governance. • Legal aspects relating to business - Partnerships, Alternative Dispute Redressal, Sexual Harassment, Right to Information and Environment Protection. • Relevant aspects of the Constitution of India concerning business.

ISBN: 9788177225358 |

BUSINESS ANALYTICS Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data Artun NEW Table of Contents • A Complete Predictive Marketing Primer • Nine Easy Plays to Get Started with Predictive Marketing • How to Become a True Predictive Marketing Ninja ISBN: 9788126558131 |

` 799

Also useful for Marketing

Fraud Analytics Using Descriptive, Predivtice, and Social Network Techniques Baesens NEW Table of Contents • Fraud: Detection, Prevention, and Analytics! • Data Collection, Sampling, and Preprocessing • Descriptive Analytics for Fraud Detection • Predictive Analytics for Fraud Detection • Social Network Analysis for Fraud Detection • Fraud Analytics: Post-Processing • Fraud Analytics: A Broader Perspective ISBN: 9788126558209 |

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Research Analytics: A Practical Approach to Data Analysis Chauhan NEW Table of Contents • Concept of Research and Data Types in Research Analytics • Reliability and Validity Analysis • Data Cleaning, Imputation and Outlier Testing • SPSS Commands • Descriptive Statistics • Hypothesis Testing: An Introduction • Test of Difference • Analysis of Variance – One-Way ANOVA • Non-Parametric Tests • Correlation Analysis • Regression Analysis • Web Analytics: An Introduction • Dummy Regression Models • Logistic Regression Model • Panel Data Analytics • Structural Equation Modeling (SEM) • Time Series Analytics • Exploratory Factor Analysis (EFA) ISBN: 9789351198086 |

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Prices are subject to change without prior notice.

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BUSINESS ANALYTICS Performing Data Analysis using IBM SPSS Meyers NEW Table of Contents • Getting Started with IBM SPSS® • Obtaining, Editing and Saving Statistical Output • Manipulating Data • Descriptive Statistics Procedures • Simple Data Transformations • Evaluating Score Distribution Assumptions • Bivariate Correlation • Regressing (Predicting) Quantitative Variables • Regressing (Predicting) Categorical Variables • Survival Analysis • Reliability as a Gauge of Measurement Quality • Analysis of Structure • Evaluating Causal (Predictive) Models • T Test • Univariate Group Differences: Anova and Ancova • Multivariate Group Differences: Manova and Discriminant Function Analysis • Multidimensional Scaling • Cluster Analysis • Nonparametric Procedures for Analyzing Frequency Data ISBN: 9788126557226 |

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Human Capital Analytics: How to Harness The Potential of Your Organization’s Greatest Asset Pease NEW Table of Contents • ·Human Capital Analytics • Alignment • The Measurement Plan • It’s All about the Data • What Dashboards Are Telling You: Descriptive Statistics and Correlations • Causation: What Really Drives Performance • Beyond ROI to Optimization ISBN: 9788126556830 |

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Also useful for Human Resource Management

Optimize Your Greatest Asset - Your People: How to Apply Analytices to Big Data to Improve Your Human Capital Investments Pease NEW Table of Contents • The Need for Measurement in a Changing Environment • What Exactly Is Predictive Analytics, and Why is It Useful? • The State of Human Capital Analytics • From Data to Action • The Big Data Conundrum • The Future of Talent Investments ISBN: 9788126558193 |

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Also Useful For Human Resource Management

Digital Disciplines: Attaining Market Leadership via The Cloud, Big Data, Social, Mobile and The Internet of Things Weinman NEW Table of Contents • Overview and Background • Information Excellence • Solution Leadership • Collective Intimacy • Accelerated Innovation • Successful Execution • What’s Next?

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ISBN: 9788126558216 | Visit us at www.wileyindia.com

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Applied Predictive Analytics: Principles and Techniques for The Professional Data Analyst Abbott Table of Contents • Overview of Predictive Analytics • Setting Up the Problem • Data Understanding • Data Preparation • Itemsets and Association Rules • Descriptive Modeling • Interpreting Descriptive Models • Predictive Modeling • Assessing Predictive Models • Model Ensembles • Text Mining • Model Deployment • Case Studies ISBN: 9788126550388 |

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Big Data and Analytics, w/cd Acharya Table of Contents • Types of Digital Data • Introduction to Big Data • Big Data Analytics • The Big Data Technology Landscape • Introduction to Hadoop • Introduction to MongoDB • Introduction to Cassandra • Introduction to MAPREDUCE Programming • Introduction to Hive • Introduction to Pig • Jasper Report using Jasper soft • Introduction to Machine Learning ISBN: 9788126554782 |

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Microsoft Business Intelligence Tools for Excel Analysts Alexander Table of Contents • Leveraging Excel for Business Intelligence • Important Database Concepts • PivotTable Fundamentals • Introduction to Power Pivot • Loading External Data into Power Pivot • Creating Dashboards with Power View • Adding Location Intelligence with Power Map • Using the Power Query Add-In • Leveraging SQL for Business Intelligence • Essential SQL Server Concepts • Introduction to SQL • Creating and Managing SQL Scripts 1 • Calling Views and Stored Procedures from Excel • Understanding Reporting Services • Browsing Analysis Services OLAP Cubes with Excel • Using the Data Mining Add-In for Microsoft Office • Delivering Business Intelligence with SharePoint and Excel Services • Publishing Your BI Tools to SharePoint • Leveraging PerformancePoint Services ISBN: 9788126550357 |

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Analytics in a Big Data World: The Essential Guide to Data Science and its Applications Baesens Table of Contents • Big Data and Analytics • Data Collection, Sampling and Preprocessing • Predictive Analytics • Descriptive Analytics • Survival Analysis • Social Network Analytics • Analytics: Putting It All to Work • Example Applications ISBN: 9788126550890 |

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BUSINESS ANALYTICS Mastering Data Mining: The Art and Science of Customer Relationship Management

Ellis

Berry Table of Contents • Setting the Focus • The Three Pillars of Data Mining • Case Studies ISBN: 9788126518258 |

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Understanding the Predictive Analytics Lifecycle Cordoba Table of Contents • Problem Identification and Definition • Design and Build • Data Acquisition • Exploration and Reporting • Modeling • Actionable Analytics ISBN: 9788126552795 |

Real-Time Analytics: Techniques to Analyze and Visualize Streaming Data

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Table of Contents • Streaming Analytics Architecture • Analysis and Visualization ISBN: 9788126552160 |

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Predictive Analytics for Human Resources Fitz-Enz Table of Contents • Where’s the Value? • Getting Started • What You Will Need • Data Issues • Predictive Statistics Examples • Predictive Analytics in Action • Predicting the Future of Human Capital Analytics ISBN: 9788126552153 |

` 999

Also useful for Human Resource Management

Big Data, Data Mining and Machine Learning Dean Table of Contents • The Computing Environment • Turning Data into Business Value • Success Stories of Putting It All Together ISBN: 9788126550906 |

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Big Data, Black Book DT Editorial Services Table of Contents • Getting an Overview of Big Data • Exploring the Use of Big Data in Business Context • Introducing Technologies for Handling Big Data • Understanding Hadoop Ecosystem • Understanding MapReduce Fundamentals and HBase • Understanding Big Data Technology Foundations • Storing Data in Databases and Data Warehouses • Storing Data in Hadoop • Processing Your Data with MapReduce • Customizing MapReduce Execution • Testing and Debugging MapReduce Applications • Understanding Hadoop YARN Architecture • Exploring Hive • Analyzing Data with Pig • Using Oozie • NoSQL Data Management • Understanding Analytics and Big Data • Analytical Approaches and Tools to Analyze Data • Exploring R • Reading Datasets and Exporting Data from R • Manipulating and Processing Data in R • Working with Functions and Packages in R • Performing Graphical Analysis in R • Integrating R and Hadoop and Understanding Hive • Data Visualization-I • Data Visualization with Tableau • Social Media Analytics and Text Mining • Mobile Analytics • Finding a Job in the Big Data Market ISBN: 9789351197577 |

Data Smart: Using Data Science to Transform Information into Insight Foreman Table of Contents • Everything You Ever Needed to Know about Spreadsheets but Were Too Afraid to Ask • Cluster Analysis Part I: Using K-Means to Segment Your Customer Base • Naïve Bayes and the Incredible Lightness of Being an Idiot • Optimization Modeling: Because That “Fresh Squeezed” Orange Juice Ain’t Gonna Blend Itself • Cluster Analysis Part II: Network Graphs and Community Detection • The Granddaddy of Supervised Artificial Intelligence--Regression • Ensemble Models: A Whole Lot of Bad Pizza • Forecasting: Breathe Easy; You Can’t Win • Outlier Detection: Just Because They’re Odd Doesn’t Mean They’re Unimportant • Moving from Spreadsheets into R ISBN: 9788126546145 |

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Code Halos : How the Digital Lives of People, Things and Organizations are Changing the Rules of Business Frank Table of Contents • Digits over Widgets: The Next Age of Business and Technology • Four Principles for Success in the Code Halo Economy • Winning with the Crossroads Model ISBN: 9788126548606 |

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Prices are subject to change without prior notice.

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BUSINESS ANALYTICS Taming The Big Data Tidal Wave: Finding Opportunities in Huge Data Streams with Advanced Analytics

Web Analytics 2.0: The Art of Online Accountability & Science of Customer Centricity

Franks

Kaushik

Table of Contents • What Is Big Data and Why Does It Matter? • Web Data: The Original Big Data • A Cross-Section of Big Data Sources and the Value They Hold • The Evolution of Analytic Scalability • The Evolution of Analytic Processes • The Evolution of Analytic Tools and Methods • What Makes a Great Analysis? • What Makes a Great Analytic Professional? • Who Is the Analytic Professional? • What Makes a Great Analytics Team? • Enabling Analytic Innovation • Creating a Culture of Innovation and Discovery ISBN: 9788126545698 |

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Next Generation Excel, 2ed: Modeling in Microsoft Excel for Analysts and MBAs Gottlieb Table of Contents • AutoFill • Selecting Efficiently in Excel • Formulas, Functions and Relative and Absolute Addressing • Naming Cells and Ranges • Conditional and Advanced Conditional Formatting in Excel • Excel Charts • Sparkline and Advanced Topics in Excel Charts • IF Functions • Text Manipulation • Descriptive Statistics • Frequency Distributions • Statistical Regression • Data Analysis--The Excel Easy to Use Statistics Add-In • Data Analysis--Multi-Regression • Naming Cells--For Meaningful Decision Making and Modeling • What-If Analysis and Goal Seek • Sensitivity Analysis-One- and Two-Way Data Tables • Using Scroll Bars for Sensitivity Analysis • Multi-Page Budgets--Going to the Third Dimension • Lookup Tables • Sorting Data • AutoFilter • Data Forms and Features Eliminated in Excel 2007 and 2010 • Group and Outline Data • Excel Subtotals • Pivot Tables • Data Mining Using Pivot Tables • Using Slicers to Filter Pivot Tables • NPV and IRR--Evaluating Capital Investments • Unconventional Financial Functions: XNPV and XIRR • Frequently Used Financial Functions • Amortization Tables • Accounting Depreciation Functions • Beyond the Goal Seek--More Than One Changing Cell? Use the Solver • The Solver Add-In--Optimizer ISBN: 9788126542581 |

` 699

Also useful for Finance

Microsoft Big Data Solutions Jorgensen Table of Contents • What Is Big Data? • Setting up for Big Data with Microsoft • Storing and Managing Big Data • Working with Your Big Data • Big Data and SQL Server Together • Moving Your Big Data Forward ISBN: 9788126548767 |

4

Visit us at www.wileyindia.com

` 699

Table of Contents • The Bold New World of Web Analytics 2.0. • The Optimal Strategy for Choosing Your Web Analytics Soul Mate. • The Awesome World of Clickstream Analysis: Metrics. • The Awesome World of Clickstream Analysis: Practical Solutions. • The Key to Glory: Measuring Success. • Failing Faster: Unleashing the Power of Testing and Experimentation. • Competitive Intelligence Analysis. • Emerging Analytics: Social, Mobile, and Video. • Optimal Solutions for Hidden Web Analytics Traps. • Guiding Principles for Becoming an Analysis Ninja. • Advanced Principles for Becoming an Analysis Ninja. • The Web Analytics Career. • HiPPOs, Ninjas and the Masses: Creating a Data-Driven Culture.

ISBN: 9788126542451 |

` 699

Also useful for Management Information Systems / Operations Management

Data Mining Methods and Models Larose Table of Contents • Dimension Reduction Methods • Regression Modeling • Multiple Regression and Model Building • Logistic Regression • Naïve Bayes and Bayesian Networks • Genetic Algorithms • Case Study: Modeling Response to Direct-Mail Marketing ISBN: 9788126507764 |

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Business Analytics for Managers: Taking Business Intelligence Beyond Reporting Laursen Table of Contents • The Business Analytics Model. • Business Analytics at Strategic Level. • Development and Deployment of Information at the Functional Level. • Business Analytics at the Analytical Level. • Business Analytics at the Data Warehouse Level. • The Company’s Collection of Source Data. • Structuring of a Business Intelligence Competency Center. • Assessment and Prioritization of BA Projects. • Business Analytics in the Future.

ISBN: 9788126544127 |

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Also useful for Management Information Systems / Operations Management

BUSINESS ANALYTICS Data Mining Techniques: For Marketing, Sales and Customer Relationship Management, 3ed

Murray

Linoff Table of Contents • What Is Data Mining and Why Do It? • Data Mining Applications in Marketing and Customer Relationship Management. • The Data Mining Process. • Statistics 101: What You Should Know About Data. • Descriptions and Prediction: Profiling and Predictive Modeling. • Data Mining Using Classic Statistical Techniques. • Decision Trees. • Artifi cial Neural Networks. • Nearest Neighbor Approaches: Memory-Based Reasoning and Collaborative Filtering. • Knowing When to Worry: Using Survival Analysis to Understand Customers. • Genetic Algorithms and Swarm Intelligence. • Tell Me Something New: Pattern Discovery and Data Mining. • Finding Islands of Similarity: Automatic Cluster Detection. • Alternative Approaches to Cluster Detection. • Market Basket Analysis and Association Rules. • Link Analysis. • Data Warehousing, OLAP, Analytic Sandboxes, and Data Mining. • Building Customer Signatures. • Derived Variables: Making the Data Mean More. • Too Much of a Good Thing? Techniques for Reducing the Number of Variables. • Listen Carefully to What Your Customers Say: Text Mining.

ISBN: 9788126534722 |

Tableau Your Data: Fast and Easy Visual Analysis with Tableau Software

` 699

Also useful for Management Information Systems

Table of Contents • Desktop • Tableau Server • Case Studies ISBN: 9788126551392 |

Modeling for Insight: A Master Class for Business Analysts Powell Table of Contents • Foundations of Modeling for Insight • Spreadsheet Engineering • A First Example The Red Cross Problem • Retirement Planning Problem • Technology Option • Medi Device • Draft Commercials • New England College Skiway • National Leasing, Inc. • Pharma X and Pharma Y • Invivo Diagnostics, Inc. ISBN: 9788126547111 |

Excel Data Analysis: Visual Blueprint, 4ed Mcfedries Table of Contents • Building Formulas for Data Analysis • Troubleshooting Formulas • Enhancing Formulas with Functions • Analyzing Financial Data • Analyzing Statistical Data • Building Tables for Data Analysis • Sorting and Filtering Data • Learning Data Analysis Techniques • Working with Data Analysis Tools • Tracking Trends and Making Forecasts • Working with the Analysis Tool Pak • Analyzing Data with PivotTables • Visualizing Data with Charts • Importing Data into Excel • Querying Data Sources • Learning VBA for Data Analysis ISBN: 9788126544004 |

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Fundamentals of Business Analytics, w/CD Prasad Table of Contents • Business View of Information Technology Applications • Case Study Briefs • Types of Digital Data • Introduction to OLTP and OLAP • Getting Started with Business Intelligence • BI Definitions and Concepts • Basics of Data Integration • Multidimensional Data Modeling • Measures, Metrics, KPIs, and Performance Management • Basics of Enterprise Reporting • BI Road Ahead ISBN: 9788126532032 |

` 629

Also useful for Management Information Systems / Operations Management

` 499

Big Data, Big Analytics: Emerging Business Intelligence and Analytic Trends for Today’s Businesses Minelli Table of Contents • What Is Big Data and Why Is It Important? • Industry Examples of Big Data • Big Data Technology • Information Management • Business Analytics • The People Part of the Equation • Data Privacy and Ethics ISBN: 9788126544691 |

` 999

Mining of Massive Datasets Rajaraman Table of Contents • Data mining • Large-scale file systems and map-reduce • Finding similar items • Mining data streams • Link analysis • Frequent itemsets • Clustering • Advertising on the Web • Recommendation systems ISBN: 9781107448247 |

` 599

` 599

Prices are subject to change without prior notice.

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BUSINESS ANALYTICS Big Data: Understanding How Data Powers Big Business Schmarzo Table of Contents • The Big Data Business Opportunity • Big Data History Lesson • Business Impact of Big Data • Organizational Impact of Big Data • Understanding Decision Theory • Creating the Big Data Strategy • Understanding Your Value Creation Process • Big Data User Experience Ramifi cations • Identifying Big Data Use Cases • Solution Engineering • Big Data Architectural Ramifi cations • Launching Your Big Data Journey • Call to Action ISBN: 9788126545452 |

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Data Mining for Business Intelligence Shmueli Table of Contents • Overview of the Data Mining Process • Data Exploration and Dimension Reduction • Evaluating Classification and Predictive Performance • Multiple Linear Regression • Three Simple Classification Methods • Classification and Regression trees • Logistic Regression • Neural Nets • Discriminant Analysis ISBN: 9788126517589 |

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Also useful for Management Information Systems / Operations Management

Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die

Big Data Big Innovation: Enabling Competitive Differentiation Through Business Analytics Stubbs Table of Contents • May You Live in Interesting Times • Understanding Culture and Capability • Making It Real • Making It Happen ISBN: 9788126552146 |

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Analytics and Dynamic Customer Strategy: Big Profits from Big Data Tanner Table of Contents • Big Data and Dynamic Customer Strategy • Big Data Strategy• Big Data Culture ISBN: 9788126551613 |

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Google Bigquery Analytics Tigani Table of Contents • BigQuery Fundamentals • Basic BigQuery • Advanced BigQuery • BigQuery Applications ISBN: 9788126551064 |

` 899

Siegel Table of Contents • Liftoff! Prediction Takes Action (deployment) • With Power Comes Responsibility: Hewlett-Packard, Target and the Police Deduce Your Secrets (ethics) • The Data Effect: A Glut at the End of the Rainbow (data) • The Machine That Learns: A Look inside Chase’s Prediction of Mortgage Risk (modeling) • The Ensemble Effect: Netflix, Crowdsourcing, and Supercharging Prediction (ensembles) • Watson and the Jeopardy! Challenge (question answering) • Persuasion by the Numbers: How Telenor, U.S. Bank and the Obama Campaign Engineered Influence (uplift) • Afterword • Ten Predictions for the First Hour of 2020 • Appendices • Five Effects of Prediction • TwentyOne Applications of Predictive Analytics • Prediction People--Cast of “Characters” ISBN: 9788126547999 |

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Too Big To Ignore: The Business Case for Big Data Simon Table of Contents • Data 101 and the Data Deluge • Demystifying Big Data • The Elements of Persuasion: Big Data Techniques • Big Data Solutions • Case Studies: The Big Rewards of Big Data • Taking the Big Plunge • Big Data: Big Issues and Big Problems • Looking Forward: The Future of Big Data • Final Thoughts

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ISBN: 9788126543250 | Visit us at www.wileyindia.com

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Business Intelligence Vercellis Table of Contents • Components of the decision-making process. • Business intelligence. • Decision support systems. • Data warehousing. • Mathematical models and methods. • Mathematical models for decision making. • Data mining. • Data preparation. • Data exploration. • Regression. • Time series. • Classification. • Association rules. • Clustering. • Business intelligence applications. • Marketing models. • Logistic and production models. • Data envelopment analysis.

ISBN: 9788126541881 |

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BUSINESS ANALYTICS / COMMUNICATIONS EXCLUSIVE TITLES

Marketing Analytics: Data-Driven Techiniques with Microsoft Excel

Big Data: Using Smart Big Data, Analytics and Metrics to Make Better Decisions and Improve Performance Marr NEW

Winston Table of Contents • Using Excel to Summarize Marketing Data • Pricing • Forecasting • What do Customers Want? • Customer Value • Market Segmentation • Forecasting New Product Sales • Retailing • Advertising • Marketing Research Tools • Internet and Social Marketing ISBN: 9788126548620 |

Table of Contents • Introduction: Welcome to a Smarter World • Smarter Business • S = Start with Strategy • M = Measure Metrics and Data • A = Apply Analytics • R = Report Results • T = Transform Business • Conclusion • About the Author • Acknowledgements • Index

` 799

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Data Points: Visualization That Means Something Yau

ISBN: 9788126556946 (Exclusively Distributed by Penguin)

Table of Contents • Understanding Data • Visualization: The Medium • Representing Data • Exploring Data Visually • Visualizing with Clarity • Designing for an Audience • Where to Go from Here ISBN: 9788126550845 |

Big Data Analytics: Turning Big Data into Big Money Ohlhorst Table of Contents • What is Big Data? • Why Big Data Matters • Big Data and the Business Case • Building the Big Data Team • Big Data Sources • The Nuts and Bolts of Big Data • Security, Compliance, Auditing and Protection • The Evolution of Big Data • Best Practices for Big Data Analytics • Bringing It All Together

` 899

Visualize This: The Flowingdata Guide To Design, Visualization and Statistics Yau Table of Contents • Telling Stories with Data. • Handling Data. • Choosing Tools to Visualize Data. • Visualizing Patterns over Time.

• Visualizing Proportions. • Visualizing Relationships. • Spotting Differences. • Visualizing Spatial Relationships.

• Designing with a Purpose.

ISBN: 9788126550838 |

` 899

Practical Data Science with R Zumel Table of Contents • Introduction to data science • Modeling methods • Delivering results ISBN: 9789351194378 |

ISBN: 9788126554645 (Exclusively Distributed by BSP Books)

` 799

Forthcoming Titles Introducing Data Science

Cielen

Big Data Black Book, Revised & Upgraded DT Editorial Services

The Realities of Securing Big Data Ottenheimer

COMMUNICATIONS Soft Skills: An Integrated Approach to Maximise Personality Chauhan NEW Table of Contents • Soft Skills vs Hard Skills: An Introduction • Personality Development • Emotional Intelligence • Etiquette and Mannerism • Communication Today • Employment Communication: Resume and Job Application • Professional Presentation • Job Interviews • Group Discussion • Creativity at Workplace • Ethical Values • Capacity Building: Learn, Unlearn and Relearn • Leadership and Team Building • Decision Making and Negotiation • Stress and Time Management ISBN: 9788126556397 |

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Prices are subject to change without prior notice.

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COMMUNICATIONS / ENTREPRENEURSHIP Business Communication: A Practical Approach Naik NEW Table of Contents • Business Communication: Basic Fundamental Concepts • Contemporary Issues in Business Communication • Interpersonal Communication Skills • Writing Skills • Enhancement of Writing Skills • Preparation Skills • Report Writing • Presentation Skills • Resume Writing Skills • E-mail Etiquette • Client Interfacing Skills • Dinning Etiquette • Cultural Sensitivity • Corporate Etiquette • Grammar for Success ISBN: 9789351198123 |

` 299

Rao Table of Contents • Indian Education • Indian Cricket • Employability Skills • Communication Skills • Soft Skills • Entrepreneurial Skills • Leadership Skills • Decision Making Skills • Time Management • Indian Knowledge Workers • Consultants vs. Contractors • Failure is Only a Comma • Suicide is not the Solution • Grow Your Potential • Westernization • Indian Media • Corruption • Black Money • Reverse Brain Drain • Women Power • India An Emerging Super Power ISBN: 9788177223774 |

Management Communication, 3ed Bell Table of Contents • Pillars of Management Communication. • Letters, Memos and E-mail. • Reports and Proposals. • Career Communication. • Communication Issues for Management Success.

ISBN: 9788126529452 |

Soft Skills for Young Managers

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` 375

EXCLUSIVE TITLE

Communication Skills - I (As per syllabus of WBSCTE) Kogent

Table of Contents • Comprehending a Text • Note Taking • Writing Technical Paragraphs • Writing Technical Reports ISBN: 9789351194637 (Exclusively distributed by Techno World)

Business Communication: A Practice Oriented Approach Kalia Table of Contents • Understanding Business Communication • Interpersonal Communication • Designing and Delivering Oral Presentations • Fundamentals of Business Writing • Drafting Business Messages • Writing Effective Reports • Cross-Cultural Communication • Communicating Through Technology • Employment Communication ISBN: 9788126554799 |

` 399

Soft Skills for Managers Kalyana Table of Contents • Introduction to Soft Skills • Leadership • Team Building • Positive Attitude • Communications • Perception • Decision Making • Motivation • Goal Setting • Emotional Intelligence Management • Time Management • Stress Management ISBN: 9788177225686 |

` 249

ENTREPRENEURSHIP

Growing Pains: Transitioning from An Entrepreneurship to A Professionally Managed Firm, 4ed Flamholtz NEW

Table of Contents • A Framework for Developing Successful Organizations • Management Strategies for Each Stage of Organizational Growth • Mastering The Tools of Professional Management • Advanced Aspects of Organizational Transitions in A Growing and Changing Company • The Personal Aspects of Organizational Transitions in A Growing and Changing Company ISBN: 9788126558162 |

` 999

Patterns of Entrepreneurship Management, 4ed Kaplan Table of Contents • Getting Started As An Entrepreneur • Special Topics: Social Entrepreneurship Technology Entrepreneurship • Funding The Venture • Building and Exiting ISBN: 9788126555642 |

8

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` 549

ENTREPRENEURSHIP / HUMAN RESOURCE MANAGEMENT Entrepreneurship Theory at the Crossroads: Paradigms and Praxis, 2ed Manimala Table of Contents • Entrepreneurial Innovation: Beyond Schumpeter • Innovative Entrepreneurship: Testing the Theory of Environmental Determinism • Entrepreneurial Heuristics: A Comparison between High PI (Pioneering-Innovative) and Low PI Ventures • Rules of Thumb that help Innovators: ATale of Two Entrepreneurs • New Venture Strategies: The Innovators’ Choice • Beyond Innovators and Imitators: A Taxonomy of Entrepreneurs • Networking for Innovation: Anecdotal Evidences from a Large-Sample Study of Innovative Enterprises • Higher Education-Enterprise Co-operation and the Entrepreneurial Graduate: The Need for a New Paradigm • Organizational Learning through Partnerships: The Case of SMEs • Managing R & D in SMEs: Taking Advantage of the Giants’ Shoulders • Growth Venture Policies and Founder Characteristics: Evidence from British High-Growth and Low-Growth Ventures • Policies and Founder Characteristics of New Technology-Based Firms (NTBFs): A Comparison between British and Indian Firms • Founder Characteristics and Start-up Policies of Entrepreneurial Ventures: A Comparison between British and Indian Enterprises • Entrepreneurial Motivation Revisited • Promoting Industrial Clusters in India: Lessons from Europe and East Asia • Entrepreneurship in Established Indian Firms: Strategies for Coping with Large-Scale Changes in the Business Environment • Financing Innovation: Strategies of Established versus Start-up Ventures • Turnaround Management: AStage-Theory for the Doubly Entrepreneurial Act • Entrepreneurial Framework Conditions and Activity Levels in India: Results of a National Survey Compared with the Global Scenario • Epilogue Manimala’s Entrepreneurial Cognition Research: The Beginning of ‘Deep’ Entrepreneurial Cognition Research ISBN: 9788177224603 |

` 449

HUMAN RESOURCE MANAGEMENT Human Resource Management, 2ed Sengupta NEW Table of Contents • Text • Business Cases • Comprehensive Cases ISBN: 9789351197799 |

Strategic Human Resources: Frameworks for General Managers, 3ed Baron Table of Contents • The Five Factors • Consistent HR Practices: The Whole Can Be More Than the Sum of the Parts • Employment and Economics • Employment as a Social Relation • Voice: Unions and Other Forms of Employee Representation • Employment, Society and the Law • Internal Labor Markets • High-Commitment HR • Performance Evaluation • Pay for Performance • Compensation Systems: Forms, Bases and Distribution of Rewards • Job Design • Staffing and Recruitment • Training • Promotion and Career Concerns • Downsizing • Outsourcing • HRM in Emerging Companies • Organizing HR ISBN: 9788126524914 |

Entrepreneurship and Small Business, 3 Asia-Pacific ed rd

Schaper Table of Contents • The nature of small business and entrepreneurship • Getting into business. • Selected topics ISBN: 9788126531165 |

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Magic Numbers for Human Resource Management: Basic Measures to Achieve Better Results Bucknall Table of Contents • Magic Numbers for Productivity and Efficiency • Magic Numbers for Staffing and Learning • Magic Numbers for Talent and Reward ISBN: 9788126510603 |

Entrepreneurship, w/cd Trehan Table of Contents • Establishing a New Enterprise • Financial Requirements of a New Enterprise • Managing a New Enterprise • Expansion Strategies of an Enterprise • Business Continuity Plan • Small-Scale Enterprises • Institutional Support for Small Enterprises • Challenges for Small Enterprises • Organizational Complexity, Creativity and Culture • Decision Support System • Intellectual Property • Franchising ISBN: 9789350040263 |

` 599

` 1299

Human Resource Management, 11ed, ISV DeCenzo Table of Contents • Understanding HRM • The Legal and Ethical Context of HRM • Staffing the Organization • Training and Development • Maintaining High Performance • Labor-Management Environments ISBN: 9788126553785 |

` 599

` 499

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HUMAN RESOURCE MANAGEMENT Human Resource Management

Performance Management, w/cd

Gupta

Rao

Table of Contents • Overview of HRM • Human Resource Planning • Job Analysis, Job Description, Job Specification and Job Evaluation • Acquisition of Human Resource • Training and Development • Performance Appraisal • Change Management • Career and Succession Planning • Maintenance of Human Resource • Compensation Management • Latest Trends in Human Resource Management ISBN: 9788177228212 |

` 349

Table of Contents • Training • Training Needs • Training Design • Learning • Training Process • Training Methods, Techniques and Aids • Implementation of Training • Trainer’s Skills and Styles • Management Development • Validation and Evaluation of Training 12 Cases

Industrial Sociology Mathur Table of Contents • Nature and Scope of Industrial Sociology • Development of Industry • Industrialization in India • Grievances and Grievance Handling Procedure • Discipline and Management of Discipline • Nature and Causes of Industrial Disputes • Strikes and Lock-outs • Industrial Relations Machinery • Tripartite and Bipartite Machinery • Trade Unionism in India • The Trade Union Act, 1926 • The Industrial Employment (Standing Orders) Act, 1946 ISBN: 9788177228465 |

` 229

Human Resource Management, w/cd Raju Table of Contents • Fundamentals of Human Resource Management • Special Topics in Human Resource Management ISBN: 9789351194309 |

` 499

Table of Contents • Transformation of Personnel Function • Introduction to Strategic Human Resource Management • Human Capital • An Investment Perspective of Human Resources • Human Resource Environment • The Concept of Strategy and Types of Strategies • HR Strategy and its Components • Integration of HR Strategy with Organizational Strategies • Human Resources as a Source of Competitive Advantage • HR’s Role as a Strategic Partner • Design and Redesign of Work Systems • Strategic Human Resource Planning • Strategic Recruitment and Selection • Succession Planning and Management • Strategic Training and Development • A Learning Organization • Performance Management • Strategic Compensation Management • Strategic Industrial Relations • Knowledge Management • High Performance Work Practices • Employee Engagement • HR Evaluation and HR Audit • HR Outsourcing • Global Human Resource Management ISBN: 9789351192589 |

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` 449

Strategic Human Resource Management, 2ed Schuler Table of Contents • Looking Inside for Competitive Advantage • Understanding Human Resource Management in the Context of Organizations and Their Environments • Implications of the Converging Economy for Human Resource Management • Human Resources and the Resource Based view of the Firm • The Complex Resource-Based View: Implications for Theory and Practice in Strategic Human Resource Management • Alignment of Human Resources and their Impact on Business Performance • Converting Global Presence into Global Competitive Advantage • Human Resource Strategy in International Context • Reframing Global Mindset: From Thinking to Acting • A QuarterCentury Review of Human Resource Management in the US: The Growth in Importance of the International Perspective • European Human Resource Management: Researching Developments over Time • HRM in China • HRM in India • HR Strategy and Competitive Advantage in the Service Sector • Managing the Human Resource Architecture for Knowledge-Based Competition • New HR Metrics: Scoring on the Business Scorecard • Strategies for Responsible Restructuring • The Three-Dimensional People Strategy: Putting Human Resources Policies into Action • Seeing the Elephant: Human Resource Management Challenges in the Age of Globalization • The Changing Role of the Corporate HR Function in Global Organizations of the Twenty-first Century • People Processing Systems and Human Resource Strategy ISBN: 9788126515899 |

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` 429

Rao

Janakiram

` 429

ISBN: 9789350042892 |

Strategic Human Resource Management, w/cd

Training & Development (Indian Text ed)

ISBN: 9788177227253 |

Table of Contents • Fundamentals of Performance Management • Performance Management Process - I • Performance Management Process - II • Team and Organizational Performance Management

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HUMAN RESOURCE MANAGEMENT / INTERNATIONAL BUSINESS / MANAGEMENT Employee Engagement (Hardback) Sengupta Table of Contents • Demystifying Employee Engagement • Inequalities in Gender Engagement at Workplaces • Building Blocks of Engagement • Life @ Work • Lens of the Service Marketer • The Extended Honeymoon • Measuring Engagement • Best Practices and Benchmarking in Employee Engagement ISBN: 9788177226713 |

` 395

Also available in Paperback ISBN: 9788177229134 |

` 295

Global Trade in the New Millennium (Hardback) Parthasarathy Table of Contents • Globalization • Trade • Trade Environment • Government Influence on Trade • Emerging Market Economies • Foreign Direct Investment • Financial Crisis and Economy • International Taxation • EU India Trade & Business Relations • India EU Cooperation • Impact of Free Trade Agreement • Sanitary and PhytoSanitary Measures (SPS) • Challenges & Hurdles in Trade • Sustainable Development through Global Economic Governance

` 449

ISBN: 9789350040997 |

INTERNATIONAL BUSINESS Elements of International Business Chary Table of Contents • Introduction • Intercultural Management • International Trade • International Politics and Economic Integration • International Organisations • Foreign Direct Investment – I • Foreign Direct Investment – II • Strategies • International Business Today and Tomorrow ISBN: 9788126506941 |

` 599

International Business, 8ed Czinkota Table of Contents • Part I: Impact • Part II: Foundations • Part III: Environment • Part IV: Strategy • Part V: Operations ISBN: 9788126534074 |

` 789

Also available in Paper back ISBN: 9789350040119 |

` 349

Global & Transnational Business: Strategy and Management, 2ed Stonehouse Table of Contents • Strategic and Management Issues in Global and Transnational Business • From National Culture to Global Vision • Analysis of the Global Business • Analysis of the Competitive Environment • Analysis of the Global Macro environment • Global and Transnational Strategy • Global and Transnational Market-servicing Strategies • Global Production and Logistics Management • Global Leadership and Strategic Human Resource Management • Global Technology Management • Global and Transnational Marketing Management • Global Financial Management • Organizational Structure and Control in Global and Transnational Business • Managing Global Mergers, Acquisitions and Alliances • Global Business - Present and Future Trends ISBN: 9788126515233 |

` 599

MANAGEMENT Coaching: The Art of Developing Leaders Babu

International Management, 4ed Mead Table of Contents • Introduction • Cross-Cultural Management • International Management • Conclusions ISBN: 9788126529759 |

Table of Contents • Coaching for Leadership Development • Who can be a Coach? • What is Coaching • Coaching Paradigms • Types of Coaching • Executive Coaching • ODA Coaching Model • Leader as a Coach • Trends and Future Possibilities • Toolkit for a Coach

` 729

Also useful for Management

ISBN: 9788126534791 |

` 479

Prices are subject to change without prior notice.

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MANAGEMENT / MANAGEMENT INFORMATION SYSTEMS Knowledge Management

Disaster Management

Debowski

Pandey

Table of Contents • The Knowledge Environment • An Introduction to Strategic Knowledge Management • The Knowledge Leader • Building and leading a knowledge culture • Developing the knowledge architecture: A humanistic perspective • Building an Integrated Strategic Organizational Knowledge System • Defining and Capturing Core Knowledge • Capturing and managing the strategic knowledge • Developing an effective knowledge service • Developing effective knowledge users • Measuring knowledge take-up. • Knowledge Management Challenges • A Holistic view of Strategic Knowledge Management ISBN: 9788126514502 |

Lane Table of Contents • The Global Manager • Intercultural Effectiveness in International Management • The MBI Model for High Performance • Managing Global Teams and Networks • Executing Global Strategy • Selecting and Developing Global Managers • Managing Change in Global Organizations • Competing with Integrity in Global Business: Personal Integrity • Competing with Integrity in Global Business: Corporate Citizenship

Summer Internship Simplified Mishra Table of Contents • Introduction. What is SIP? • Conduct and Behavior • Major Stakeholders in SIP and their Role • Management Thesis • Thesis Structure • Thesis Presentation • Keep in Mind • Formats

Introduction to Management Table of Contents • Introduction to Management and Organization • History of Management • Organizational Design and Structure • Organizational Culture and Environment • Social Responsibility and Managerial Ethics • Introduction to Marketing Management • Introduction to Financial Management • Introduction to Human Resource Management • Introduction to Production Management • Introduction to Strategic Management ISBN: 9789350042496 |

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Principles and Practices of Management, w/cd Nerkar Table of Contents • Introduction to Management • Decision Making and Planning • Organization and Organizing • Directing Function of Management • Motivation • Leadership • Groups and Teams in an Organization • Organizational Change and Stress Management • Conflict, Communication and Coordination • Power, Politics and Authority • Controlling Function of Management • New Concepts and Trends in Management • Management of Organizational Functions • Managing Strategies in an Organization

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` 349

Introduction to Management, 10ed, ISV Table of Contents • Introducing Management. • Management Learning Past to Present. • Environment and Organizational Culture. • Ethics and Social Responsibility. • Global Dimensions of Management. • Information and Decision Making. • Planning Processes and Techniques.

• Strategy and Strategic Management. • Designing Organization Structures. • Human Resources Management. • Managing Innovation and Change. • Individual Behavior. • Motivation Theory and Practice. • Teams and Teamwork. • Communication and Collaboration. • Leading and Leadership Development. • Control Processes and Systems. • Operations Management and Services.

ISBN: 9788126523160 |

ISBN: 9789350042502 |

` 439

Schermerhorn

` 559

ISBN: 9788177225372 |

ISBN: 9788126549245 |

Pithadia

` 529

International Management Behavior, 6ed

ISBN: 9788126535996 |

Table of Contents • Disaster Management: A Prologue • Disaster Management Cycle: Practical Applications • Contemporary Issues and Challenges in Disaster Management

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MANAGEMENT INFORMATION SYSTEMS Management Information Systems: Moving Business Forward, Wiley India ed Rainer NEW ISBN: 9788126558612 | ` 549

MANAGEMENT INFORMATION SYSTEMS Information Technology for Management Wali NEW

Forecasting: Methods and Applications, 3ed

Table of Contents • Digital Technology for Revenue Growth, Profitability and Innovation • Reaching, Engaging and Retaining Consumers • Operational and Strategic Systems and Technology • Operational and Strategic Information Systems

Table of Contents • The Forecasting Perspective • Basic Forecasting Tools • Time Series Decomposition • Exponential Smoothing Methods • Simple Regression • Multiple Regression • The Box-Jenkins Methodology for Arima Models • Advanced Forecasting Models • Forecasting the LongTerm • Judgmental Forecasting and Adjustments • The Use of Forecasting Methods in Practice • Implementing Forecasting: It Uses, Advantages and Limitations

ISBN: 9788126558711 |

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MIS: Management Information Systems in Business, Government and Society De Table of Contents • Organizations and Information Systems • Concepts of Management Information Systems • Information Systems and Management Strategy • Electronic Commerce, Electronic Business, Electronic Governance • Managing Information Systems • Ethical and Social Issues • Information Technology Infrastructure and Choices • Networking and Telecommunication • Information Systems Security and Control • Information Systems Development and Project Management • Managing Data Resources • Business Process Integration and Enterprise Systems • Decision Support Systems • ICT for Development and E-Governance • The Society of the Internet • Open Source Software ISBN: 9788126520190 |

` 649

Management Information Systems Joshi Table of Contents • Information Technology and Systems • Information Systems for Business Operations • Information Systems for Management • Managing Information Technology • Planning and Implementing Changes with IT • IT Security and Controls • Internet and E-Commerce • IT for Distributed Teams ISBN: 9789350040072 |

` 379

Essentials of Business Processes and Information Systems Magal Table of Contents • Organizations, Processes and Information Systems. • Enterprise Systems. • The Procurement Process. • The Fulfillment Process. • The Production Process. • Integrated Processes.

ISBN: 9788126521753 |

` 379

Makridakis

ISBN: 9788126518524 |

` 679

Harnessing Green IT: Principles and Practices Murugesan Table of Contents • Green Devices and Hardware • Green Software • Sustainable Software Development • Green Data Centers • Green Data Storage • Green Networks and Communications • Enterprise Green IT Strategy • Sustainable Information Systems and Green Metrics • Enterprise Green IT Readiness • Sustainable IT Services: Creating a Framework for Service Innovation • Green Enterprises and the Role of IT • Environmentally Aware Business Process Improvement in the Enterprise Context • Managing Green IT • Regulating Green IT: Laws, Standards and Protocols • Green Cloud Computing and Environmental Sustainability • Harnessing Semantic Web Technologies for the Environmental Sustainability of Production Systems ISBN: 9788126539680 |

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Management Information Systems, w/cd Parimi Table of Contents • Introduction to Management Information System • Applications and Strategic Advantages of MIS • Introduction to Computer Systems • Management of Data Resources • Communication Technology and Network • Decision Support System (DSS) • System Development and Design • Knowledge Management and Artificial Intelligence in Business • Information Technology and Globalization • E-Commerce • MIS in Project Management • Information System Security and Control • General Technological Knowledge ISBN: 9789350043059 |

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Computer Applications in Management, w/cd Shrivastava Table of Contents • Introduction to Computer Systems • Operating Systems • Getting Started with Word 2007 • Working with Tables and Mail Merge • Macros • Preparing and Printing Documents in MS Word 2007 • Getting Started with Excel 2007 • Working with Formulas and Functions in Excel 2007 • Working with Graphs in Excel 2007 •

Prices are subject to change without prior notice.

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MANAGEMENT INFORMATION SYSTEMS / MARKETING Getting Started with PowerPoint 2007 • Working with Text, Graphs and Multimedia • Exploring Outlook Express • Accounting Basics • Working with Tally • Working with DBMS • Introduction to Networking • Getting Started with Internet and HTML • Working with Lists, Tables and Frames • Working with Hyperlinks, Images and Multimedia • Using Scripting Languages in Web Pages • Introducing E-Commerce ISBN: 9788177228502 |

` 499

Computer Applications in Management Singh

Turban Table of Contents • IT Support of Organizational Performance. • Information Technologies. • Data Management. • Networking Discovery, Communication, Collaboration.

• E-Business. • Wireless. • Transaction Processing & Functional Areas. • Enterprise Systems. • IOS and Global IS. • KM. • Business Intelligence and Performance Management. • Managerial Decision Making. • Using IT for Strategic Advantage. • Econ. • Acquiring & Developing Systems. • Security. • Impacts.

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Introduction to Information Technology, 2ed Turban Table of Contents • IT in the Business Environment • IT Infrastructure • Applying IT for Competitive Advantage • Achieving Informational and Organizational Goals ISBN: 9788126509683 |

Table of Contents • ·Marketing and the Firm • Fundamental Insights for Strategic Marketing • Strategic Marketing • Special Marketing Topics

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Table of Contents • ·Understanding the Important Aspects of Consumer Behaviour • Understanding Sector Specific Consumer Behaviour and the Concept of Consumerism

Visit us at www.wileyindia.com

` 399

International Marketing, 6ed, ISV Kotabe NEW Table of Contents • ·Globalization Imperative • Economic Environment • Financial Environment • Global Cultural Environment and Buying Behavior • Political and Legal Environment • Global Marketing Research • Global Segmentation and Positioning • Global Marketing Strategies • Global Market Entry Strategies • Global Product Policy Decisions • Global Product Policy Decisions • Global Pricing • Global Communication Strategies • Sales Management • Global Logistics and Distribution • Export and Import Management • Planning, Organization, and Control of Global Marketing Operations • Marketing Strategies for Emerging Markets • Global Marketing and the Internet • Sustainable Marketing in the Global Marketplace ISBN: 9788126557509 |

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Event Marketing: How to Successfully Promote Events, Festivals, Conventions and Expositions, 2ed Preston NEW Table of Contents • What is an Event and What is Event Marketing? • The Evolution of Event Marketing • The Theory and Practice of Event Marketing • Sponsorship and Cause-Related Event Marketing • E-Event Marketing • Entertainment and Festival Event Marketing • Corporate Event Marketing • Association, Convention and Exhibition Event Marketing • Social Event Marketing • Future Forces and Trends in Event Marketing • Event Marketing Case Studies • Resources ISBN: 9788126557622 |

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Consumer Behaviour Chhabra NEW

ISBN: 9789351197805 |

` 499

Information Technology for Management: Transforming Organizations in the Digital Economy, 7ed

ISBN: 9788126526390 |

Managing Marketing: A Concise Approach Capon, Singh NEW

ISBN: 9788126548521 |

Table of Contents • Classification of Computer • Computer Basics Organization • Algorithm and Flowchart • Binary Arithmetic • Concept of Information and Data Processing • Computer Memory • Processor • Computer Languages • Computer Software • Operating System • The Internet • Data Communication and Computer Networks • Multimedia • Computer Virus and Antivirus • Database System • Artificial Intelligence • MS-DOS • Tally and ERP • Emerging Trends of IT ISBN: 9789351192442 |

MARKETING

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MARKETING Research Methods for Business: A Skill-Building Approach, 6ed Sekaran NEW Table of Contents • Introduction to research • The scientific approach and alternative approaches to investigation • The broad problem area and defining the problem statement • The critical literature review • Theoretical framework and hypothesis development • Elements of research design • Data collection methods: Introduction and interviews • Data collection methods: Observation • Data collection methods: Questionnaires • Experimental designs • Measurement of variables: Operational definition • Measurement: Scaling, reliability, validity • Sampling • Quantitative data analysis • Quantitative data analysis: Hypothesis testing • Qualitative data analysis • The research report ISBN: 9788126556748 |

` 549

Marketing Research, 10ed Aaker Table of Contents • The Nature and Scope of Marketing Research • Data Collection • Data Analysis • Special Topics in Data Analysis • Applications of Marketing Intelligence ISBN: 9788126531189 |

` 739

Agarwal Table of Contents • Introduction to Retails and Store • Front Operations and Merchandizing • Stock Management • Administrative and Employee Management • Security Management

` 399

The Impact of E-Marketing on E-Buyer Behaviour, w/cd Amin Table of Contents • Marketing perspective in the internet age: e-Marketing • E-marketing-mix: marketing mix in internet era • The e-consumer perspective: typology of e-buyers and adoption process in • Electronic environment • E-buyer behavior in electronic environment • E-buying and online customer experience & CRM • E-branding: branding in electronic era • Case Studies ISBN: 9789350043202 |

` 449

Anand Table of Contents • Overview of Marketing • Market Oriented Strategic Planning • Marketing Environment • Marketing Research • Consumer Markets • Business Markets • Segmentation, Targeting and Positioning • Competition • Brand • Product • Price • Place • Promotion-Integrated Marketing Communications • Five Winning Strategies in 21st Century • Marketing Area Overview

ISBN: 9789350042489 |

` 359

Customer Relationship Management, w/cd Bhasin Table of Contents • Introduction to CRM • Importance of Relationship in Business • Planning a CRM Strategy • Selection of a CRM Tool • Managing a CRM Project • Creating Value for Customers • Customer Experience and CRM • Managing Customer Lifecycle: Customer Acquisition, Retention and Development • Customer Database • Sales and CRM • Marketing Automation • Service and CRM • Business Network and CRM • Customer Portfolio Management • Electronic CRM (e-CRM) • Role of Human Resource in CRM • Role of CRM in Service Sector • Emerging Trends in CRM ISBN: 9789350044544 |

Store Operations

ISBN: 9788177225167 |

Marketing Management

` 399

Managing Marketing: An Applied Approach and the Marketing Toolkit (Set of Textbook & Marketing Toolkit) with Simulations Capon, Singh Table of Contents • Section I: Marketing and the Firm • Introduction to Managing Marketing • The Value of Customers • Section ll: Fundamental Insights for Strategic Marketing • Market Insight • Customer Insight • Insight about Competitors, Company, and Complementers • Marketing Research • Transition to Strategic Marketing • Section lll: Strategic Marketing • Imperative 1: Determine and Recommend • Which Markets to Address • Identifying and Choosing Opportunities • Imperative 2: Identify and Target Market Segments • Market Segmentation and Targeting • Imperative 3: Set Strategic Direction and Positioning • Market Strategy — Integrating Firm Efforts for Marketing Success • Managing through the Life Cycle • Managing Brands • Section IV: Implementing the Market Strategy • Imperative 4: Design the Market Offer • Part A. Providing Customer Value • Managing the Product Line • Managing Services and Customer Service • Developing New Products • Part B. Communicating Customer Value • Integrated Marketing Communications • Mass and Digital Communication • Directing and Managing the Field Sales Effort • Part C. Delivering Customer Value • Distribution Decisions • Part D. Getting Paid for Customer Value • Critical Underpinnings of Pricing Decisions • Setting Prices • Imperative 5: Secure Support from Other Functions • Ensuring the Firm Implements the Market Offer as Planned • Imperative 6: Monitor and Control • Monitoring and Controlling Firm Performance and Functioning • Section V: Special Marketing Topics • International, Regional, and Global Marketing • Rural Marketing in India ISBN: 9788126548514 |

` 849 Prices are subject to change without prior notice.

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MARKETING Marketing Management Chopra Table of Contents • Fundamentals of Marketing • Principles and Precepts of Marketing Management • Product Decisions • Pricing Decisions • Distribution Decisions • Communication Mix in Marketing • Marketing Strategies • Neo-Marketing Trends ISBN: 9788177228427 |

` 329

Sales Management: Concepts and Cases, 10ed , ISV Cron Table of Contents • Early Management Thought. • The Scientific Management Era. • The Social Person Era. • The Modern Era. ISBN: 9788126526383 |

` 619

Service Management and Marketing: Customer Management in Service Competition, 3ed Gronroos Table of Contents • The Service and Relationship Imperative: Managing in Service Competition • Managing Customer Relationships: An Alternative Paradigm in Management and Marketing • The Nature of Services and Service Consumption and Its Marketing Consequences • Service and Relationship Quality • Quality Management in Services • Return on Service and Relationships • Managing The Augmented Service Offering • Service Management Principles • Managing Productivity in Service Organizations • Managing Marketing or Market-Oriented Management • Managing Integrated Marketing Communication and Total Communication • Managing Brand Relationships and Image • Customer-Focused Organization: Structure, Resources and Service Processes • Managing Internal Marketing: A Prerequisite for Successful Customer Management • Managing Service Culture: The Internal Service Imperative • Transforming a Manufacturing Firm into a Service Business • Conclusions: Managing Services and Relationships ISBN: 9788126512874

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Consumer Behaviour and Marketing Communication: An Indian Perspective Kumar Table of Contents • Consumer Behaviour and its Applications • Consumer Behaviour and Market Segmentation • Environment Influence on Consumer Behaviour • Individual Determinants of Consumer Behaviour • Consumer Decision Making • Behavioural Based Safety Management • Consumer Protection Act, 1986 • Retail Consumer and Outlet Selection Behaviour Pattern • Customer Relationship Management (CRM) • Misbehaviour of Customer and Marketing Activities • Consumer Loyalties Repeat Purchase Behaviour • Introduction to Marketing Communications Management • Advertising and Campaign Planning • Integrated Marketing Communication • E-Commerce an Effective Tool of Marketing Communication • Rural Buying ISBN: 9789351191827 |

` 395

Customer Relationship Management: Concepts & Application Kumar Description Bridging the chasm between theory and practice this unique book Customer Relationship Management Concepts and Application puts the evolving discipline of CRM/Relationship Marketing in a holistic perspective.

The book lucidly covers in detail topics like the concept and context of CRM, types of customers, customer value, and technology of CRM, managing customer relationships, consumer research, CRM strategy, CRM measurement and HR in CRM. The text is interspersed with a profusion of cases and examples from various businesses.

Service verticals covered include banking, retail, telecom, airlines and electronic media.

The book helps students / practitioners and general management to gain insights into valuable customer relationships.

ISBN: 9788177226225 |

` 469

Shopper, Buyer and Consumer Behavior: Theory and Marketing Applications Lindquist Table of Contents • The Consumer in the Marketplace • The Consumer as Decision Maker • Psychological Influences on Consumer Decision Making • Sociological Influences on Consumer Decision Making • Special Topics ISBN: 9788177223835 |

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` 329

MARKETING Marketing Research, 8ed, w/cd

Marketing Research

McDaniel

Sathyapriya

Table of Contents • The Role of Marketing Research in Management Decision Making. • The Marketing Research Industry and Research Ethics. • Problem Definition, Exploratory Research, and the Research Process. • Secondary Data and Databases. • Qualitative Research. • Traditional Survey Research. • Online Marketing Research. • Primary Data Collection: Observation. • Primary Data Collection: Experimentation and Test Markets. • The Concept of Measurement. • Using Measurement Scales to Build Marketing Effectiveness. • Questionnaire Design. • Basic Sampling Issues. • Sample Size Determination. • Data Processing and Fundamental Data Analysis. • Statistical Testing of Differences and Relationships. • Bivariate Correlation and Regression • Multivariate Data Analysis.. • Communicating the Research Results. • Managing Marketing Research.

ISBN: 9788126529353 |

` 739

Customer Service in Retailing, (Indian Text ed) Mishra Table of Contents • Introduction to Customer Service • Retail Service Mix • Customer Expectation and Perception from Retailers • Service Quality • Customer Complaints and Customer Service • Managing the Customer Service Function ISBN: 9788177223712 |

` 279

Table of Contents • Marketing Research • Marketing Research Process • Research Design • Sampling Design • Data Collection Methods • Measurement Scaling • Field Work and Data Preparation • Introduction to SPSS • Basic Data Analysis, Basic Data Analysis • Establishing Hypothesis and Testing • Determining Association among Variables • Determining Dependent Independent Relationship • Decision Making Models • Data Reduction Techniques • Brand Positioning Methods ISBN: 9789351197751 |

Cases in Retail Management Srinivasan Table of Contents • Retail in Detail - Unorganized to Organized • Strategic Realities in Retail • Kanchi Silks • Shreejii …? • Akbarallys - Not in Rally • Dosa in Plaza • Hidesign • Vimal is Back (Reviving its past glory) • Amul’s Ready-to-Eat Pizza • Shoppers Stop Limited • IKEA Connecting Concept • Tiffany & Co. • Dominating Pizzas • Visual Merchandising • Passion for Fashion • The Big Endeavor • Hindustan Oil Xtra Power Fleet Card Program • Garuda Transport • ITC • Case Study on Supply Chain Management • Attraction to Attrition • Mall Dhamaal… • Luxury… Lifestyle or Lavish • Catalogue Retailing - ‘Ar-Goes’ • Crossroad’s Retailing Lessons • Vending Machines, • The LOOT- Great Steal on Big Brands ISBN: 9788177229127 |

E-Marketing

Siddiqui

Table of Contents • Product Design for Online Channel • Future Trend in Digital Marketing • e-Branding as Strategy • Interactive Direct Marketing • Managing Multiple Sales and Marketing Channels • Adding Value to Sales • Mastering Networks of Partners, Media, and Middlemen • Building Customer Care Systems • Buying Outside Services

` 419

Research Methodology Ramamurthy Table of Contents • Fundamentals of Research • Research Problem • Research Design • Sampling • Measurement and Scaling Techniques • Methods of Data Collection • Data Processing and Analysis • Concept of Hypothesis • Parametric Tests • Non-Parametric Tests • Model Building and Decision-Making • Report Writing • Computer Application in Research Methodology • Additional Questions ISBN: 9788177229714 |

` 449

` 225

International Marketing

Mohapatra

ISBN: 9788126542000 |

` 349

Table of Contents • Introduction to International Marketing • Theories and Policies of International Trade • International Monetary System and Export Documentation • International Marketing Environment and Marketing Research • International Market Segmentation, Targeting and Positioning • International Product Decisions • International Pricing Decisions • International Distribution Decisions • International Promotion Decisions • Cultural Issues in International Marketing • Developments in International Marketing • Case Studies ISBN: 9788177229752 |

` 349

E-Marketing in Digital Age: Text & Cases, 2ed, w/cd Sople Table of Contents • Role of Internet • Marketing on Internet • Consumer Behavior • Product Decisions • Pricing Decisions • Advertisement and Promotion • Marketing Research • Marketing Strategy • e-Retailing • B2B Networks and E-commerce Hubs • Search Engine Marketing • Mobile Marketing • Blogging: A Marketing Tool • Customer Relationship Management • E-Marketing

Prices are subject to change without prior notice.

17

MARKETING / OPERATIONS MANAGEMENT & Globalization of Business • Legal & IPR Issues in Online Marketing • Social Media Marketing: A New Wave • Cloud Computing: Enhancing Marketing Effectiveness ISBN: 9789351192428 |

` 395

Customer Relationship Management Zikmund Table of Contents • The Nature of Customer Relationship Management. • Understanding Customer Differences. • Information Technology and Collecting Customer Data. • The CRM Data Warehouse. • Customer Loyalty. • Customer Retention Strategies. • Winback and Acquisition Strategies. • Sales Force Automation and Automated Customer Service Centers. • The Basics of Data Mining, Online Analytical Processing and Information Presentation. • Measuring Customer Satisfaction and Loyalty. • Issues for Implementing CRM Systems.

ISBN: 9788126528059 |

` 469

International Marketing Research, 2ed Craig

Table of Contents • Marketing Research in a Global Environment • Designing International Marketing Research • Secondary Data Sources • Uses of Secondary Data • Craig Structuring Primary Data Collection • Establishing the Comparability of Multicountry Data • Non survey Data Collection Techniques • Survey Instrument Design • Sampling and Data Collection • Multicountry Scales • Analysis of Multicountry Data. • Assessing Differences in the Structure of Variables • The International Marketing Information System • Challenges Facing International ISBN: 9971513862 |

$6.50

Kumar

Essentials of Marketing Research, 2ed Kumar Table of Contents • The Nature and Scope of Marketing Research • Data Collection • Data Analysis • Applications ISBN: 9812531823 |

$7.50

(Exclusively distributed by CBS Publishers & Distributors)

18

Visit us at www.wileyindia.com

ISBN: 9812532358 |

$ 5.50

(Exclusively distributed by CBS Publishers & Distributors)

Excel Models for Business and Operations Management, 2ed Barlow Table of Contents • A systems view of business • Model-building tools • Financial models • Investment Analysis Models • Worksheet applications in cost accounting • Marketing models • Purchase order processing • Statistical applications in quality control • Inventory control models • Models for production operations • Project management ISBN: 9788126509515 |

` 549

Game Theory: An Introduction Barron

(Exclusively distributed by CBS Publishers & Distributors)

Essentials of Marketing Research, 2ed

• Get a Good Guide-Book: The Influence of Culture in International Marketing • The Process of McAuley Internationalization • Smes: Key Players in a Global Economy • Understanding Customer Values • Creating and Communicating Customer Values • Delivering Customer Values • Export Documentation, Getting Paid, Organizing Insurance and Finding Finance • Globalization, the Internet and the Marketer • International Growth through Franchising

OPERATIONS MANAGEMENT

EXCLUSIVE TITLES International Marketing Research, 2ed

International Marketing: International Consuming Globally, Thinking Marketing: Globally Consuming McAuley Globally, Thinking Table of Contents Globally • Trading Places: An Overview of the World Economy

Table of Contents • Matrix 2 person games. • Solution Methods for Matrix Games. • Two Person Nonzero Sum Games. • N Person Nonzero Sum Games with a Continuum of Strategies. • Cooperative games. • Evolutionary Stable Strategies and Population games.

ISBN: 9788126523191 |

` 569

Applied Business Statistics, 7ed Black Table of Contents • What Is Statistics • Visualizing the Data • Describing Data Through Statistics • Discrete Probability Distributions • Continuous Probability Distributions • Distributions of the Sample Mean and Sample Proportion and Sampling Techniques • Estimating Parameters for Single Populations • Testing Hypotheses about Single Population Parameters • Analyzing the Differences in Two Populations • Analysis of Variance

OPERATIONS MANAGEMENT Beginning R: The Statistical Programming Language

• Introduction to Regression Analysis and Correlation • Basic Multiple Regression Analysis • Advanced Multiple Regression Analysis • Forecasting • Chi-Square Analysis • Analyzing Data Using Nonparametric Statistics • Quality • Decision Analysis C19-2 ISBN: 9788126537075 |

` 789

Modern Production/Operations Management, 8ed Buffa Table of Contents • Classification and Importance of Operations Management • Operations Planning and Control • Design of Operational Systems • Operations Strategy and the Firm • Synthesis and Conclusions ISBN: 9788126513727 |

` 669

Burke Table of Contents • Introduction to Project Management. • History of Project Management. • Project Life-Cycle. • Feasibility Study. • Project Selection. • Project Estimating. • Planning and Control Cycle. • Scope Management. • Work Breakdown Structure (WBS). • Critical Path Method (CPM). • Schedule Bar chart. • Procurement Schedule. • Resource Planning. • Project Accounts. • Project Control. • Earned Value. • Quality Management. • Project Risk Management, • Project Communications. • Project Organization Structures. • Project Teams. • Project Leadership. • Project Management Computing.

Managing Quality, 5ed Dale Table of Contents • The Development, Introduction and Sustaining of Total Quality Management (TQM) • The Business Context of TQM • Quality Management Systems, Tools and Techniques

` 529

International Logistics David Table of Contents • Methods of Entry into Foreign Markets • International Contract • Terms of trade or Incoterms • Terms of Payment • Currency of Payment (Managing Transaction Risks) • International Commercial Documents • International Insurance • International Ocean Transportation • International Air Transportation • International Land and Multi-Modal Transportation • Packaging for Export • Customs Clearance • International Logistics Infrastructure ISBN: 9788177224306 |

` 399

|

` 699

Project Management Core Textbook, 2 Indian ed Gopalan Table of Contents • The World of Project Management • The Manager, the Organization and the Team 56 • Planning the Project • Budgeting the Project • Scheduling the Project • Allocating Resources to the Project • Monitoring and Controlling the Project • Evaluating and Terminating the Project ISBN: 9788126550807 |

` 749

Operations, Strategy and Technology: Pursuing the Competitive Edge Hayes

` 529

ISBN: 9788126522460 |

ISBN: 9788126541201

nd

Project Management: Planning and Control Techniques, 4ed

ISBN: 9788126521647 |

Gardener Table of Contents • Introducing R: What It Is and How to Get It • Starting Out: Becoming Familiar with R • Starting Out: Working with Objects • Data: Descriptive Statistics and Tabulation • Data: Distribution • Simple Hypothesis Testing • Introduction to Graphical Analysis • Formula Notation and Complex Statistic s • Manipulating Data and Extracting Components • Regression (Linear Modeling) • More about Graphs

Table of Contents • Operations Management Confronts a New Millennium.

• Operations Strategy: Origins and New Directions. • Capacity Strategy. • Determining Organizational Boundaries: Vertical Integration and Outsourcing. • Designing and Managing Operating Networks. • Information Technology and Operations. • Creating an Edge through New Process Development. • Creating an Edge through Superior Project Management. • Evaluating and Justifying Capital Investments. • Sharpening the Edge: Driving Operations Improvement. • Guiding the Pursuit of an Operations Edge.

ISBN: 9788126531158 |

` 659

Production and Operations Management Jain Table of Contents • Overview of Production and Operations Management • Operations Strategy • Forecasting • Product Analysis • Capacity Management • Quality Management: Strategic Issues • Facility Location and Layout • Productivity • Aggregate Planning • Material Requirement Planning • Materials Management • Inventory Management • Production Planning and Control • Production Scheduling • Quality Control • Maintenance Management • Just-in-Time System • Change Management ISBN: 9789350045091 |

` 449 Prices are subject to change without prior notice.

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OPERATIONS MANAGEMENT Project Management: A Systems Approach to Planning, Scheduling and Controlling, 10ed Kerzner Table of Contents • Overview • Project management growth: concepts and definitions • Organizational structures • Organizing and staffing the project office and team • Management functions • Management of your time and stress • Conflicts • Special topics • The variables for success • Working with executives • Planning • Network scheduling techniques • Project graphics • Pricing and estimating • Cost control • Trade-off analysis in a project environment • Risk management • Learning curves • Contract management • Quality management • Modern developments project management • The business of scope changes • The project office • Managing crisis projects • The rise, fall, and resurrection of iridium: a project management perspective ISBN: 9788126538874 |

` 679

Project Management - Best Practices: Achieving Global Excellence, 3ed Kerzner Table of Contents • Understanding Best Practices • From Best Practice to Migraine Headache • Journey to Excellence • Project Management Methodologies • Integrated Processes • Management Support • Training and Education • Informal Project Management • Behavioral Excellence • Measuring Return on Investment on Project Management Training Dollars • The Project Office • Six Sigma and the Project Management Office • Project Portfolio Management • Global Project Management Excellence • Introduction • Value-Driven Project Management • Effect of Mergers and Acquisitions on Project Management ISBN: 9788126555154 |

` 999

Project Management 2.0 Kerzner Table of Contents • Project management 2.0 • A peek into the future of Project management • Understanding success And failure • Value-driven Project management • Growing importance of metrics With pm 2.0 • Project management Methodologies: 1.0 versus 2.0 • Project governance • Role of project manager in Strategic planning and Portfolio management • R&D project management • Problem solving and Decision making • Need for project Management • Using the pmo to spearhead Pm 2.0 ISBN: 9788126555161 |

` 999

Information Technology Project Management, 4ed, ISV Marchewka Table of Contents • An Overview of IT Project Management • The Business Case • The Project Charter • The Project Team • The Scope Management Team • The Work Breakdown Structure (WBS) • The Project Schedule and Budget • The Risk Management Plan • The Project Communication Plan • The IT Project Quality Plan • Managing Change, Resistance, and Conflict • Managing Project Procurement and Outsourcing • Project Leadership and Ethics • The Implementation Plan and Project Closure • Appendix: An Introduction To Function Point Analysis ISBN: 9788126543946 |

Project Management, w/cd Marwah Table of Contents • Introduction to Project Management • Role of a Project Manager • Planning of a Project • Market Analysis in Project Management • Capital Budgeting Techniques in Project Selection • Social Cost Benefit Analysis • Financing of a Project • Financing of Infrastructure Projects • Project Scheduling • Resource Scheduling • Monitoring and Controlling a Project • Project Evaluation and Auditing • Project Termination • Computer Applications in Project Management • Case Studies ISBN: 9788177229721 |

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` 449

Project Management: A Managerial Approach, 8ed Meredith Table of Contents • Projects in Contemporary Organizations • Strategic Management and Project Selection • The Project Manager • Managing Conflict and the Art of Negotiation • The Project in the Organizational Structure • Project Activity and Risk Planning • Budgeting: Estimating Costs and Risks • Scheduling • Resource Allocation • Monitoring and Information Systems • Project Control • Project Auditing • Project Termination ISBN: 9788126537082 |

` 739

Operations Management, 5ed, ISV Meredith Table of Contents • Competitive Operations for the Global Arena • Designing the Transformation System • Monitoring and Controlling the Transformation System • Six Sigma for Improving the Transformation System • Lean Operations Improve Transformation System Value • Project Management and the Transformation System • Managing Supply Chain Logistics and Inventories • Capacity Management through Location and Scheduling ISBN : 9788126542543 |

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569

` 629

OPERATIONS MANAGEMENT Fundamentals of Quality Control and Improvement, 3ed

Total Quality Management

Mitra

Table of Contents • Introduction to Quality Management • Principles and Philosophies of Quality Management • Statistical Process Control and Process Capability • Tools and Techniques for Quality Management • Quality Systems Organizing and Implementation • Cases & Appendices

Table of Contents • Philosophy and Fundamentals • Statistical Foundations and Methods of Quality Improvement • Statistical Process Control • Acceptance Sampling • Product and Process Design ISBN: 9788126544097 |

` 679

Supply Chain Management (Theories & Practices) Mohanty Table of Contents • Holistic and Systematic Treatment for Various Themes • Review of State-of-Art • Empirical Evidences at Every Stage • Extensive Breadth of Coverage • Modularity of Topics • Cases and Examples from Industry • Tools and Techniques • Focused Objectives for Learning ISBN: 9788177221916 |

` 399

Rajaram

ISBN: 9788177226232 |

` 399

Operations Research : Principles and Practice, 2ed Ravindran Table of Contents • The Nature of Operations Research • Linear Programming • Network Analysis • Advanced Topics in Linear Programming • Decision Analysis • Random Processes • Queuing Models • Inventory Models • Simulation • Dynamic Programming • Nonlinear Programming

` 619

Statistical Quality Control, 6ed

ISBN: 9788126512560 |

Montgomery

Operations Management, 7ed

Table of Contents • Introduction • Statistical Methods useful in Quality Control and Improvement • Basic Methods of Statistical Process Control and Capability Analysis • Other Statistical Process-Monitoring and Control Techniques • Process Design and Improvement with Designed Experiments • Acceptance Sampling ISBN: 9788126525065 |

` 669

Management Science: The Art of Modeling with Spreadsheets, Excel 2007 update, 2ed Powell Table of Contents • Modeling in a Problem-Solving Framework. • Basic Excel Skills. • Advanced Excel Skills. • Spreadsheet Engineering. • Analysis using Spreadsheets. • Data Analysis for Modeling. • Regression Analysis. • Short-Term Forecasting. • Nonlinear Optimization. • Linear Programming. • Network Models. • Integer Programming. • Decision Analysis. • Monte Carlo Simulation. • Optimization in Simulation.

ISBN: 9788126526918 |

` 839

Also useful for Management

Russell Table of Contents Part One: Operations Management. • Introduction to Operations Management. • Quality Management. • Statistical Process Control. • Product Design. • Service Design. • Processes and Technology. • Capacity and Facilities. • Human Resources. • Project Management.

Part Two: Supply Chain Management. • Supply Chain Management Strategy and Design. • Global Supply Chain Procurement and Distribution. • Forecasting. • Inventory Management. • Sales and Operations Planning. • Resource Planning. • Lean Systems. • Scheduling.

ISBN: 9788126537044 |

` 779

Supply Chain Management: A Global Perspective Sanders Table of Contents • Supply Chain Strategy. • Network & System Design. • Marketing. • Operations Management. • Sourcing. • Logistics. • Forecasting & Demand Planning. • Inventory Management. • Lean Systems & Six-Sigma Quality. • Supply Chain Relationship Management. • Global Supply Chain Management. • Sustainable Supply Chain Management.

ISBN: 9788126536351 |

` 629

Prices are subject to change without prior notice.

21

OPERATIONS MANAGEMENT / ORGANIZATIONAL BEHAVIOR Total Quality Management Suri Table of Contents • TQM - A Roadmap to Excellence • Quality Gurus • Cost of Quality • Quality Leadership • TQM Implementation • Creating Quality Culture • Customer Focus & Customer Satisfaction • TQM & Quality Improvement • Quality Control and Problem Solving: Tools & Techniques • Business Process Re-engineering (BPR) • Six Sigma (6 ó) • Quality Function Deployment (QFD) • Value Engineering and Value Analysis • Total Productive Maintenance • Quality Management Systems • Quality System Audit • Environment Management System and Total Quality Control • Human Resource Development & Quality Circles • Quality Awards • TQM Case Studies in Indian Industries ISBN: 9789350043172 |

` 399

Software Engineering Project Management, 2ed Thayer Table of Contents • Introduction to Management • Software Engineering Process • Software Engineering Project Management • Planning a Software Engineering Project • Software Cost, Schedule, and Size • Organizing a Software Engineering Project • Staffing a Software Engineering Project • Directing a Software Engineering Project • Controlling a Software Engineering Project • Software Metrics and Visibility of Progress • Epilogue: The Silver Bullets

ISBN: 9789351192459 |

` 449

Organizational Behavior Joshi Table of Contents • Evolution of Organizational Behavior • Foundations of Individual Behavior • Motivation • Leadership • Group and Team in an Organization • Conflict and Negotiation • Organizational Culture and its Management • Organizational Change and Stress Management • Strategic Organizational Behavior • Organizational Diversity • Organizational Behavior in a Global Perspective • Organizational Decision Making and Planning • Organizational Structure • Organization Development • Role of Research in Organizational Behavior ISBN: 9788177227987 |

` 349

Organizational Behaviour, w/cd Raju

Organization: Contemporary Principles and Practices, 2ed

Table of Contents • Organizational Behaviour - An Overview • Individual Dimensions of Organizational Behaviour • Attitude and Behaviour • Personality and Values • Perception • Learning • Emotional Intelligence • Leadership and Leadership Styles • Motivation • Groups and Teams • Organizational Culture, Climate, Commitment, Development and Effectiveness • Power, Politics and Impression Management • Conflicts Management and Negotiation • Change and Change Management • Communication and Knowledge Management • Stress and Stress Management

Child

ISBN: 9789351191810 |

ISBN: 9788126508358 |

` 769

ORGANIZATIONAL BEHAVIOR

Table of Contents • The Broad Picture • New Internal Forms • New Network Forms • Achieving Effective Organizations • Designing Organizations For The 21st Century ISBN: 9788126555468 |

` 529

Organizational Behaviour: Design, Structure and Culture, 2ed, w/cd Gupta Table of Contents • · Individual Behavior: Emotion, Perception and Personality • Defining Communities of Practice and Organizational Environment • Implementing Strategy • Organizational Culture • Organizational Learning • What is Organization Development? • Organizational Innovations • Leadership Development • Virtual Organizations: Outsourcing & Sustainability • New

22

Organizational Structure: Dimensions and Applications • Globalization and Workforce Diversity • Training and Organizational Development • New Paradigms in Organization Development • Stress Management and Organizational Development • Ignorance Management • Organizational DNA

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` 395

Organizational Behavior, 12ed, ISV Schermerhorn Table of Contents • Introducing Organizational Behavior • Individual Differences, Values and Diversity • Emotions, Attitudes and Job Satisfaction • Perception, Attribution and Learning • Motivation Theories • Motivation and Performance • Teams in Organizations • Teamwork and Team Performance • Decision Making and Creativity • Conflict and Negotiation • Communication and Collaboration • Power and Politics • Leadership Essentials • Leadership Challenges and Organizational Change • Organizational Culture and Innovation • Organizational Goals and Structures • Strategy, Technology and Organizational Design • Skills Workbook W-1 • Glossary G-1 • Self-Test Answers ST-1 • Notes N-1 • Photo Credits PC-1 • Organization Index OI-1 • Name Index NI-1 • Subject Index SI-1 ISBN: 9788126541270 |

` 609

ORGANIZATIONAL BEHAVIOR / STRATEGIC MANAGEMENT Organizational Behavior Sultan Table of Contents • Evolution of Organizational Behavior • Foundations of Individual Behavior • Motivation • Leadership • Group and Team in an Organization • Conflict and Negotiation • Organizational Culture and its Management • Organizational Change and Stress Management ISBN: 9788177228526 |

` 299

STRATEGIC MANAGEMENT Strategic Modelling and Business Dynamics, 2ed: A Feedback Systems Approach Morecroft NEW Table of Contents • The Appeal and Power of Strategic Modelling • Introduction to Feedback Systems Thinking • Modelling Dynamic Systems • World of Showers • Cyclical Dynamics and the Process of Model Building • The Dynamics of Growth from Diffusion • Managing Business Growth • Industry Dynamics -- Oil Price and the Global Oil Producers • Public Sector Applications of Strategic Modelling • Model Validity, Mental Models and Learning ISBN: 9788126557080 |

` 799

Managing Innovation: Integrating Technological, Market and Organizational Change Tidd NEW Table of Contents • Managing Innovation • Context • Search • Select • Implement • Capture ISBN: 9788126557134 |

` 749

Strategic Market Management: Global Perspectives Aaker Table of Contents • Strategic Market Management: An Introduction and Overview • External and Customer Analysis • Competitor Analysis • Market/Submarket Analysis • Environmental Analysis and Strategic Uncertainty • Internal Analysis • Creating Advantage, Synergy, and Commitment versus Opportunism versus Adaptability • Building and Managing Brand Equity • Energizing the Business • Leveraging the Business • Creating New Businesses • Global Strategies • Setting Priorities for Businesses and Brands -- the Exit, Milk, and Consolidate Options • From Silos to Synergy -- Harnessing the Organization ISBN: 9788126548927 | Also useful for Marketing

` 529

International Strategy: Context, Concepts and Implications Collis Table of Contents • The Context Facing Multinational Firms • Conceptual Framework: What is Different about International Strategy? • Managerial Implications ISBN: 9788126552429 |

` 549

Contemporary Strategy Analysis: Text and Cases, 8ed Grant Table of Contents • The Tools of Strategy Analysis • Business Strategy and the Quest for Competitive Advantage • Corporate Strategy ISBN: 9788126554508 |

` 579

Strategic Management Saloner Table of Contents • Business Strategy • Competitive Advantage • Internal Context: Organization Design • Organization and Competitive Advantage • External Context: Industry Analysis • The Spectrum of Competition and Niche Markets • Competition in Concentrated Markets • Entry and the Advantage of Incumbency • Creating and Capturing Value in the Value Chain • Strategic Management in a Changing Environment • Strategy in Markets with Demand-Side Increasing Returns • Globalization and Strategy • Corporate Strategy: Managing for Value in a Multi business Company • The Strategy Process ISBN: 9788126515684 |

` 499

Strategic Management and Business Policy, w/cd Singh Table of Contents • Introduction to Strategic Management and Business Policy (SMBP) • Corporate Governance and Strategic Management • Strategic Intent of an Organization • External Environment and Industry Analysis • Internal Environment and Organizational Analysis • Formulating Corporate Level Strategies • Situation Analysis and Formulation of Business Level Strategies • Functional Strategies and Strategic Choice • Strategy Implementation • Structural and Behavioral Implementation of Strategy • Functional and Operational Implementation • Evaluation and Control of Strategy • Strategic Management in Family and Micro Business • Strategic Management and Business Policy in Public and Non-Profit Organizations • Strategic Planning and Change Management • Social Responsibility and Business Ethics in Strategic Management • Globalization and Strategic Management ISBN: 9789350044995 |

` 429 Prices are subject to change without prior notice.

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STRATEGIC MANAGEMENT / FINANCE Strategic Retail Management Srinivasan Table of Contents • Module I. Retail Conceptual Framework • Module II. Retail - Applied Framework • Module III. Retailing The Future ISBN: 9788177226706 |

` 399

Also useful for Operations Management

Strategic Management Trehan Table of Contents • Introduction to Strategic Management • Strategic Intents of a Business • Environmental and Organizational Appraisal • Corporate-Level and Business- Level Strategies • Strategic Choice and Analysis • Strategy Implementation • Strategic Evaluation and Control • New Trends in Strategic Management ISBN: 9788177228229 |

` 299

FINANCE Corporate Finance: Financial Management in a Global Environment Booth NEW Table of Contents • The Financial Environment • Financial Analysis • The Basics of Valuation • Capital Market Theory and Financial Management • Long-Term Investment Decisions • Long-Term Financing • Financial Policies • Financial Management: Capstone ISBN: 9788126556007 |

` 649

Project Financing: Asset-Based Financial Engineering, 3ed Finnerty NEW Table of Contents • What is Project Financing? • The Rationale for Project Financing • What is Special about Large Projects? • Who Finances Large Projects? • Analyzing Project Viability • Analysis and Financing of Renewable Energy Projects • Designing Security Arrangements • Structuring the Project • Preparing the Project Financing Plan • Discounted Cash Flow Analysis • Financial Modeling and Project Evaluation • Using Real-Options Analysis to Evaluate a Project • Sources of Project Funds • Managing Project Risks • Sharia-Compliant Project Financing • Issues for the Host Government • Case Study: The Indiantown Cogeneration Project • Case Study: The Tribasa Toll Road Project • Case Study: The Euro Disneyland Project • Case Study: The Eurotunnel Project • Conclusion ISBN: 9788126558117 |

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` 999

Mergers and Acquisitions: Valuation, Leveraged Buyouts, and Financing Kapil NEW Table of Contents • Understanding M&A • Corporate Restructuring and M&A • M&A: Takeover Defenses • Identifying Opportunities in M&A: Buy Side and Sell Side • M&A: Trends and Empirical Studies • M&A: Legal and Regulatory Framework • Foreign Direct Investment and M&A • M&A Accounting and IFRS-3 • Corporate Governance Issues in M&A • Concepts in Business Valuation • Business Valuation and Consideration Paid in M&A • Brand Valuation and M&A • Private Equity and Start-Up Valuation • LBO Economics and Valuation • Financing Options in M&A • Leveraged Buyout • Private Equity and M&A • Investment Banks and M&A • Hedge Funds and M&A ISBN: 9788126558483 |

Corporate Finance, 3ed, ISV Parrino NEW Table of Contents • The Financial Manager and the Firm • The Financial Environment and the Level of Interest Rates • Financial Statements, Cash Flows and Taxes • Analysing Financial Statements • The Time Value of Money • Discounted Cash Flows and Valuation • Risk and Return • Bond Valuation and the Structure of Interest Rates • Share Valuation • The Fundamentals of Capital Budgeting • Cash Flows and Capital Budgeting • Evaluating Project Economics and Capital Rationing • The Cost of Capital • Working Capital Management • How Firms Raise Capital • Capital Structure Policy • Dividends, Share Repurchases and Payout Policy • Business Formation, Growth and Valuation • Financial Planning and Forecasting • Corporate Risk Management • International Financial Management ISBN: 9788126557011 |

` 729

Working Capital Management Sagner NEW Table of Contents • Concepts in Working Capital Management • Working Capital Ratios and Other Metrics • Cash--Management and Fraud Prevention • Cash--Credit and Short? Term Financial Instruments • Managing Bank Relationships • Accounts Receivable and Working Capital Issues • Inventory and Working Capital Issues • Payables and Working Capital Issues • International Working Capital • Information and Working Capital • Managing the Working Capital Cycle • Introduction to Working Capital Cases ISBN: 9788126556151 |

` 599

The Complete Guide to Portfolio Construction and Management Snopek NEW Table of Contents • Investors and Risk • Asset Classes and Their Degree of Risk • The Market • Valuation of Financial Assets • Three Practical Approaches to Security Selection: Buffett, Graham and Lynch • Behavioural Finance • Forecasting Market Movements • Modelling Market Movements • Portfolio Construction and Management • Attractiveness of The Different Asset Classes ISBN: 9788126557516 |

Visit us at www.wileyindia.com

` 599

` 899

FINANCE Fundamentals of Risk and Insurance, 11ed Vaughan NEW Table of Contents • The problem of risk • Introduction to Risk Management • The Insurance Device • Risk Management Applications • The Private Insurance Industry • Regulation of the Insurance Industry • Functions of Insurers • Financial Aspects of Insurer Operations • The Legal Framework • Managing Personal Risks • Social Insurance Programs • Introduction to Life Insurance • The Actuarial Basis of Life Insurance • The Life Insurance Contract--General Provisions • The Life Insurance Contract--Other Provisions • Special Life Insurance Forms • Buying Life Insurance • Annuities and Pension Benefits • Managing the Retirement Risk • Health Insurance: Disability Income Insurance • Health Insurance: Coverage for Medical Expenses • Health Insurance for the Elderly • Employee Benefits and Other Business Uses of Life and Health Insurance • The Homeowners Policy--General Provisions • The Homeowners Policy Forms • Other Personal Forms of Property Insurance • Negligence and Legal Liability • General Liability Insurance for the Individual • The Automobile and its Legal Environment • The Personal Auto Policy • Commercial Property Insurance • Commercial Liability Insurance • Surety Bonds, Trade Credit and Financial Guaranty Insurance • Insurance in the Future (Online) ISBN: 9788126557202 |

` 699

Corporate Finance, 4ed Vernimmen NEW Table of Contents • Financial Analysis • Investors and Markets • Value • Corporate Financial Policies • Financial Management ISBN: 9788126556175 |

` 699

Marketing of Financial Services Bapat Table of Contents • Introduction to Financial Services Marketing • The Marketing Environment • Strategic Marketing Planning • Consumer and Organizational Behavior • Marketing Research • Market Segmentation • Marketing Strategy for Financial Services • Product Management and New Product Development • Pricing • Distribution Channels • Advertising • Sales Function in Financial Services • Building, Maintaining and Sustaining the Financial Services Brand • Marketing at Branches • Marketing of Retail Banking Products • Marketing for Corporate Clients • Bank Marketing in Rural Areas • Customer Service in Banks • Financial Services Marketing Organizations • Customer Relationship Management ISBN: 9789351191001 |

` 399

Risk Management in Banking, 3ed Bessis Table of Contents • The Financial Crisis. • Business Lines, Risks and Risk Management. • Financial Products. • Valuation. • Risk Modeling. • Regulations. • Asset Liability Management (ALM). • Funds Transfer Pricing Systems. • Dependencies and Portfolio Risk. • Market Risk. • Credit Risk: Standalone. • Credit Portfolio Risk. • Capital Allocation.

• Risk-adjusted Performance. • Credit Portfolio Management. • Conclusion and Financial Reforms.

ISBN: 9788126551835 |

` 999

Security Analysis and Portfolio Management Bhatt

Market Models: A Guide to Financial Data Analysis Alexander Table of Contents • Volatility and Correlation Analysis. • Modelling the Market Risk of Portfolios. • Statistical Models for Financial Markets.

ISBN: 9788126523702 |

` 599

Table of Contents • Risk Management • Fundamental Analysis • Investment Risk and Return • Capital Asset Pricing Model • Modern Portfolio Theory • Technical Theory • Valuation of Shares and Business • Efficient Market Hypothesis • Bond Markets and Valuation • Derivatives and Option Theory • Mutual Funds • Commodity Market • Value at Risk • Portfolio Management • Portfolio Performance Measurement • Behavioral Finance • Case Studies ISBN: 9788177224870 |

` 399

Also useful for Operations Management

Valuation for Mergers, Buyouts and Restructuring, 2ed, w/cd

Applied Corporate Finance, 3ed

Arzac

Table of Contents • The Foundations. • The Objective in Decision Making.

• The Basics of Risk. • Risk Measurement and Hurdle Rates in Practice. • Measuring Return on Investments.

• Project Interactions, Side Costs and Side Benefits. • Capital Structure: Overview of the Financing Decision. • Capital Structure: The Optimal Financial Mix. • Capital Structure: The Financing Details. • Dividend Policy. • Analyzing Cash Returned To Stockholders. • Valuation: Principles and Practice.

Table of Contents • Part One: The Tools of Valuation. • Part Two: Mergers, Acquisitions and Buyouts. • Part Three: Recapitalizations and Restructuring.

ISBN: 9788126524129 |

` 629

Damodaran

ISBN: 9788126537884 |

` 729 Prices are subject to change without prior notice.

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FINANCE Corporate Finance Theory and Practice, 2ed Damodaran Table of Contents • Introduction to Corporate Finance • The Objective in Corporate Finance • The Time Value of Money • Understanding Financial Statements • Value and Price: An Introduction • The Basics of Risk • Estimating Hurdle Rates for Firms • Estimating Hurdle Rates for Projects • Estimating Earnings and Cash Flows on Projects • Investment Decision Rules • Investment Analysis with Inflation and Exchange Rate Risk • Project Interactions, Side Benefits and Side Costs • Investments in Noncash Working Capital • Investments in Cash and Marketable Securities • Investment Returns and Corporate Strategy • An Overview of Financing Choices • The Financing Process • The Financing Mix: Tradeoffs on Theory • The Optimal Financing Mix • The Financing Mix and Choices • Dividend Policy • Analyzing Cash Returned to Stockholders • Beyond Cash Dividends: Buybacks, Spinoffs and Divestitures • Valuation: Principles and Practice • Value Enhancement: Tools and Techniques • Acquisitions and Takeovers • Option Applications in Corporate Finance • Back to First Principles • Solutions to Odd-Numbered Questions and Problems ISBN: 9788126511150 |

` 729

Damodaran on Valuation, 2ed Damodaran Table of Contents • Introduction to Valuation • Estimating Discount Rates • Measuring Cash Flows • Forecasting Cash Flows • Equity Discounted Cash Flow Models • Firm Valuation Models • Relative Valuation: First Principles • Equity Multiples • Value Multiples • Cash, Cross Holdings and Other Assets • Employee Equity Options and Compensation • The Value of Intangibles • The Value of Control • The Value of Liquidity • The Value of Synergy • The Value of Transparency • The Cost of Distress • Closing Thoughts ISBN: 9788126518852 |

` 699

Investment Valuation: Tools and Techniques for Determining the Value of any Asset, University ed, 3ed Damodaran Table of Contents • Introduction to Valuation • Approaches to Valuation • Understanding Financial Statements • The Basics of Risk • Option Pricing Theory and Models • Market Efficiency--Definition, Tests and Evidence • Riskless Rates and Risk Premiums • Estimating Risk Parameters and Costs of Financing • Measuring Earnings • From Earnings to Cash Flows • Estimating Growth • Closure in Valuation: Estimating Terminal Value • Dividend Discount Models • Free Cash Flow to Equity Discount Models • Firm Valuation: Cost of Capital and Adjusted Present Value Approaches • Estimating Equity Value per Share • Fundamental Principles of Relative Valuation • Earnings Multiples • Book Value Multiples • Revenue Multiples and Sector-Specific Multiples • Valuing Financial Service Firms • Valuing Firms with Negative or Abnormal Earnings • Valuing Young or StartUp Firms • Valuing Private Firms • Acquisitions and Takeovers • Valuing Real Estate • Valuing Other Assets • The Option to Delay and Valuation Implications • The Options to Expand and to Abandon: Valuation Implications • Valuing Equity in Distressed Firms • Value Enhancement: A Discounted Cash Flow Valuation Framework • Value Enhancement: Economic Value Added, Cash Flow Return on Investment and Other Tools

26

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• Probabilistic Approaches in Valuation: Scenario Analysis, Decision Trees and Simulations • Overview and Conclusion ISBN: 9788126536009 |

` 779

International Finance: A Casebook Desai Table of Contents • Exchange Rates, Markets and Firms • Cross-Border Financing • Multinational Finance • Institutions and Finance ISBN: 9788126510832 |

` 629

Investment Management, (Security Analysis and Portfolio Management) Desai Table of Contents • Landscape of Investment • Risk and Return • Fundamental Analysis • Stock Valuation • Bond Valuation • Technical Analysis • Efficient Market Hypothesis • Portfolio Analysis and Construction • Portfolio Evolution and Revision • Introduction to Derivatives • Basic Market Concepts and Mechanics • Stock Futures • Stock Index Futures • Stock Index Futures Trading Strategies • Options • Option Trading Strategies • Interest Rate Derivatives • Foreign Currency Derivatives • Accounting and Taxation of Futures and Options ISBN: 9789351194286 |

` 499

Mergers and Acquisitions, w/cd Desai Table of Contents • Corporate Restructuring • Mergers and Acquisitions • Theories of Mergers • Takeover and Defense Tactics • Accounting for Mergers and Acquisitions • Laws for Mergers and Acquisitions • Regulatory Framework of Takeovers in India • Clauses of Listing Agreements of NSE and BSE • Securities and Exchange Board of India Guidelines (Delisting of Securities) • Valuation of Target Companies • Divestitures and Equity Carve-outs • Financial Restructuring (Share Buyback) • Strategic Alliances • Joint Ventures • Employee Stock Ownership Plan (ESOP) • Leveraged Buyouts • Cross-border Mergers & Acquisitions • Financing Mergers & Acquisitions • Due Diligence for Mergers & Acquisitions • Case Studies ISBN: 9789350043165 |

` 449

FINANCE Financial Management Dhagat Table of Contents • Financial Management - an Overview • Long-Term Financing • Short-Term Financing • Concepts of Organizational Health and Financial Analysis • Cash Flow and Funds Flow Statements • Leverages • Financial Business Decisions • Budget: Concept and Types • Capital Structure Management • Concept of Time Value of Money • Working Capital Management • Dividend Policy • Receivables and Inventory Management • Corporate Restructuring and Mergers • Risk and Return Analysis • Management of Cash and Marketable Securities • Case Studies ISBN: 9789350040225 |

` 399

Modern Portfolio Theory and Investment Analysis, 8ed Elton Table of Contents • Financial Markets. • Financial Securities. • The Characteristics of the Opportunity set under Risk. • Delineating Efficient Portfolios. • Techniques for Calculating the Efficient Frontier. • The Correlation Structure of Security Returns: The Single-Index Model.

• The Correlation Structure of Security Returns: MultiIndex Models and Grouping Techniques. • Simple Techniques for Determining the Efficient Frontier. • International Diversification. • Estimating Expected Returns. • How to select among the Portfolios in the Opportunity Set. • The Standard Capital Asset Pricing Model. • Alternative forms of Capital Asset Pricing Models. • Empirical Tests of the CAPM Forms. • The Arbitrage Pricing Model and Its Empirical Relevance. • Efficient Markets. • Behavioral Finance, Investor Decision Making and Asset Pricing. • Valuation Models. • Earnings Estimation. • Interest Rate Theory and the Pricing of Bonds. • The Management of Bond Portfolios. • Valuation and uses of Options. • The Valuation and uses of Financial Futures.

• Evaluation of Portfolio Performance. • Evaluation of Security Analysis. • Portfolio Management Revisited.

ISBN: 9788126528141 |

` 629

Excel Data Analysis, 3ed Etheridge Table of Contents • Getting Started. • Formatting a Worksheet. • Structuring your Workbook. • Creating Formulas. • Using Functions. • Using Financial Functions. • Using Statistical Functions and Tools. • Organizing Worksheet Data. • Working with Pivot tables. • Charting Data. • Working with External Data. • Using Data Analysis Tools and Techniques. • Sharing your Workbook with Others. • Automating with Macros. • Illustrating your Worksheets.

• Illustrating your Ideas. • Customizing Excel.

ISBN: 9788126542697 |

` 499

Also useful for Business Analytics

Using Excel for Business Analysis A Guide to Financial Modelling Fundamentals, Edition Revised for Excel 2013 + Website Fairhurst Table of Contents • What is Financial Modelling? • Building a Model • Best Practice Principles of Modelling • Financial Modelling Techniques • Using Excel in Financial Modelling • Functions for Financial Modelling • Tools for Model Display • Tools for Financial Modelling • Common Uses of Tools in Financial Modelling • Model Review • Stress-Testing, Scenarios and Sensitivity Analysis in Financial Modelling • Presenting Model Output ISBN: 9788126555390 |

` 799

Also useful for Business Analytics

Getting Started in Commodities Fontanills Table of Contents • What is a Commodity? • How the Commodity Markets Work. • Commodity Trading in the Stock Market. • Commodity Trading in the Index Markets. • Fundamental Analysis of the Commodity Markets. • Technical Analysis of the Commodity Markets. • Elliott Wave Trading for Commodities. • Options Trading in the Commodity Markets. • Money Management: Staying in the Game. • Psychology 101: Winning the Mind Game. • Trading Commodity-Related Growth Stocks. • Seasonal Commodity Patterns. • Brokers and the Online Revolution. • Putting It All Together.

ISBN: 9788126551743 |

` 749

Behavioural Finance Forbes Table of Contents • Foundations • Asset Pricing • Corporate Finance • The Professions ISBN: 9788126529360 |

` 619

Mergers, Acquisitions and Corporate Restructurings, 5ed Gaughan Table of Contents Background. • Introduction. • History of Mergers.

• Legal Framework. • Merger Strategy. • Hostile Takeovers. • Antitakeover Measures. • Takeover Tactics. • Going Private Transactions and Leveraged Buyouts. • Leveraged Buyouts. • Topics in Going Private Transactions. • Employee Stock Ownership Plans.

• Corporate Restructuring. • Corporate Restructuring. • Restructuring In Bankruptcy. • Corporate Governance. • Joint Ventures and Strategic Alliances. • Valuation. • Tax Issues.

ISBN: 9788126531660 |

` 769

Also useful for Strategic Management Prices are subject to change without prior notice.

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FINANCE Strategic Financial Management, w/cd Goel Table of Contents • Valuation of Securities • Capital Budgeting Decisions • Financial Services • Corporate Dividend Policy • Portfolio Management • Derivatives • Mutual Funds • Mergers and Acquisitions • Foreign Exchange Management • Project Finance ISBN: 9788177222524 |

` 369

Commercial Banking: The Management of Risk, 3ed Gup Table of Contents • Functions and Forms of Banking • The Bank Regulatory Environment • Evaluating Bank Performance • Bank Valuation • An Overview of Asset / Liability Management (ALM) • Techniques of Asset / Liability Management: Futures, Options and Swaps • Investment Management • Credit Evaluation Process • Commercial and Industrial Lending • Real Estate and Consumer Lending • Liquidity Management • Capital Management • Liabilities Management • Off-Balance-Sheet Activities • Securities, Investment and Insurance Services • Other Financial Services • Electronic Banking • Global Financial Services ISBN: 9788126510443 |

` 629

Risk Management and Financial Institutions, 3ed Hull Table of Contents • Banks • Insurance Companies and Pension Plans • Mutual Funds and Hedge Funds • The Credit Crisis of 2007 • How Traders Manage Their Risks • Interest Rate Risk • Value at Risk • Volatility • Correlations and Copulas • Basel I, Basel II, and Solvency II • Basel 2.5, Basel III, and Dodd--Frank • Market Risk VAR: The Historical Simulation Approach • Market Risk VAR: The Model-Building Approach • Credit Risk: Estimating Default Probabilities • Counterparty Credit Risk in Derivatives • Credit Value at Risk • Scenario Analysis and Stress Testing • Operational Risk • Liquidity Risk • Model Risk • Economic Capital and RAROC • Risk Management mistakes to Avoid ISBN: 9788126536344 |

` 739

Investments: Principles and Concepts, 11ed Jones Table of Contents • Investing is an Important Activity Worldwide. • Investment Alternatives: Generic Principles All Investors Must Know. • Indirect Investing: A Global Activity. • Securities Markets Matter to All Investors. • All Financial Markets have Regulations and Trading Practices. • Return and Risk: The Foundation of Investing Worldwide. • Portfolio Theory is Universal. • Portfolio Selection for All Investors. • Asset Pricing Principles. • Common Stock Valuation: Lessons for All Investors. • Managing a Stock Portfolio: A Worldwide

28

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Issue. • What Happens If Markets Are Efficient--Or Not? • Economy / Market Analysis Must Be Considered By All Investors. • Sector / Industry Analysis. • Company Analysis. • Technical Analysis. • Fixed Income Securities are Available Worldwide. • Managing Bond Portfolios: Some Issues Affect All Investors. • Understanding Derivative Securities: Options.

• Understanding Derivative Securities: Futures. • All Investors Must Consider Portfolio Management. • Evaluation of Investment Performance: A Global Concept.

ISBN: 9788126526376 |

` 679

Financial Risk Manager Handbook: FRM Part I / Part II, 6ed Jorion Table of Contents • Foundations of Risk Management • Quantitative Analysis • Financial Markets and Products • Valuation and Risk Models • Market Risk Management • Credit Risk Management • Operational and Integrated Risk Management • Investment Risk Management ISBN: 9788126544080 |

` 1499

Advanced Credit Risk - Analysis and Management Joseph Table of Contents • Introduction • Firm (OR) Obligor Credit Risk • Credit Risks -- Project and Working Capital • Credit Portfolio Risks • Portfolio Risk Mitigants • Credit Risk Pricing • The Last Line of Defense -- Security • Credit Crisis ISBN: 9788126544257 |

` 599

Financial Management Kapil Table of Contents • Introduction to Corporate Finance • Tools of Corporate Finance • Aspects of Corporate Financial Structure • Dimensions of Investment • Dimensions of Financial • Understanding the Financial Market • Strategic Dimensions for Value Creation ISBN: 9788126554768 |

` 579

Financial Institution Advantage & The Optimization of Information Processing Keenan Table of Contents • Financial Institutions as Information Processors • Strategic Hardware and Software Management • Data, Models and Information • Model Risk Measurement • The Return on Analytic Assets • Data Risk Measurement • A Higher Level of Integration • A Strategy for Optimizing the Information Processing Complex ISBN: 9788126554805 |

` 899

FINANCE Corporate Governance

Understanding Microfinance

Khurana

Panda

Table of Contents • Introduction to Corporate Governance • Emergence of Corporate Governance - Turning Points • Theories and Practices of Corporate Governance • Ownership Structure • Capital Structure • Shareholder’s Rights and Privileges • Investor Protection and Corporate Governance • Board of Directors • Corporate Governance and Banks • Business Ethics, Corporate Social Responsibility and Environmental Concerns • Competition and Monopoly in Corporate Governance • Future of Corporate Governance • Case Studies and Mock Questions ISBN: 9788177228090 |

` 329

Futures, Options and Swaps, 5ed Kolb Table of Contents • Futures Markets. • Futures Prices. • Using Futures Markets. • Interest Rate Futures: An Introduction. • Interest Rate Futures: Refinements. • Security Futures Products: An Introduction. • Security Futures Products: Refinements. • Foreign Exchange Futures. • The Options Market. • Option Payoffs and Option Strategies. • Bounds on Option Prices. • European Option Pricing. • Option Sensitivities and Option Hedging. • American Option Pricing. • Options on Stock Indexes, Foreign Currency and Futures. • The Options Approach to Corporate Securities. • Exotic Options.

• Interest Rate Options. • The Swaps Market: An Introduction. • Swaps: Economic Analysis and Pricing. • Swaps: Applications.

ISBN: 9788126523665 |

` 699

Corporate Governance, 4ed Monks Table of Contents • What is a Corporation? • Shareholders: Ownership. • Directors: Monitoring. • Management: Performance. • International Corporate Governance. • Case Studies: Corporations in Crisis.

ISBN: 9788126524907 |

` 679

Table of Contents • Microfinance: What is it? • Supply, Intermediation and Regulations of Microfinance • Microfinance Credit Lending Models • Risks in Microfinance Institutions • Social Rating, Credit Rating and Impact Assessment in Microfinance • Marketing in Microfinance Institutions • Microfinance and Disaster • Microfinance and Development • Case Studies on Self Help Groups

ISBN: 9788126519446 |

Fundamentals of Financial Instruments: An Introduction to Stocks, Bonds, Foreign Exchange and Derivatives Parameswaran Table of Contents • An Introduction to Financial Institutions, Instruments and Markets • Mathematics of Finance • Equity Shares, Preferred Shares and Stock Market Indexes • Bonds • Money Markets • Forward and Futures Contracts • Options Contracts • Foreign Exchange • Mortgages and Mortgage-Backed Securities • Swaps ISBN: 9788126534043 |

Narayanan Table of Contents • Finance and Corporate Strategy • The Resource Allocation Decision • Cost of Capital • Capital Structure and Financing • Payout Policy • Mergers and Acquisitions • Divestitures • Risk Management • Performance Evaluation ISBN: 9788126509584 |

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Fundamentals of Financial Derivatives, 3ed Parasuraman Table of Contents • Forwards and Futures • Types of Options • Principles of Option Pricing: Put-Call Parity • The Binomial Model for Pricing of Options • The Black-Scholes Model • Volatility and Implied Volatility from the Black-Scholes Model • Exotic Options - An Introduction • Introduction to Option Greeks and Basic Delta Hedging • Interest Rate Derivatives and Eurodollar Derivatives • Swaps • Credit Derivatives • Real Options • Risk Management with Derivatives • Test Yourself on Your Conceptual Understanding ISBN: 9788126547395 |

Finance for Strategic DecisionMaking: What Non-Financial Managers Need to Know

` 529

` 569

Corporate Governance: Principles, Mechanisms & Practice Parthasarathy Table of Contents • Introduction to Corporate Governance • History of Corporate Governance • Concepts of Corporate Governance and Stakeholder • Corporate Governance Mechanism and Overview • Principles of Corporate Governance • Issues Related to Corporate Governance • Decision System • Corporate Capital and its Property Rights • Mechanism and Control • Performance Monitoring System • Remuneration System • Bankruptcy System • Ownership Structure • Capital Structure • Creditor Structure •

Also useful for Strategic Management

Prices are subject to change without prior notice.

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FINANCE Systemic Problem of Corporate Governance • Corporate Social Responsibility A Promise to Corporate Governance • Codes and Guidelines • Rules Versus Regulations • Enforcement of Regulations • International Corporate Governance • Companies in Focus • Infosys Technologies Ltd. • Hindustan Lever Ltd. (HLL) • The Aditya Birla Group • Nokia • Dabur India Ltd • ONGC Ltd. • Royal Philips Electronics • The Tata Group • Toyota • Wipro Technologies Ltd. • TNPL Ltd. ISBN: 9788177227130 |

` 429

Equity Asset Valuation, 2ed Pinto Table of Contents • Equity Valuation: Applications and Processes • Return Concepts • Discounted Dividend Valuations • Free Cash Flow Valuation • Residual Income Valuation • MarketBased Valuation: Price and Enterprise Value Multiples • Private Company Valuation ISBN: 9788126551804 |

` 1099

Building Financial Models with Microsoft Excel: A Guide for Business Professionals, 2ed Proctor Table of Contents • The Master Budget. • Financial Statements and Free Cash Flows. • Analysis of a Financial Model.

ISBN: 9788126525157 |

` 649

Financial Engineering, Risk Management & Financial Institutions, w/cd Rao Table of Contents • Financial Engineering & Risk Management • Financial Institutions ISBN: 9789351194293 |

` 499

Schofield Table of Contents • An Introduction to Derivative Products. • Risk Management. • Gold. • Base Metals. • Crude Oil. • Natural Gas. • Electricity. • Plastics. • Coal. • Emissions Trading. • Agricultural Commodities and Biofuels. • Commodities Within an Investment Portfolio.

ISBN: 9788126546053 |

Sathye Table of Contents • Part 1 Multinational finance: the fundamentals • Part 2 Multinational finance: global financial markets and institutions • Part 3 Multinational finance: a firm level perspective

Working Capital Management, w/cd Sekhar Table of Contents • Operating Cycle & Estimation of Working Capital • Cash Management • Marketable Securities/Money Market Instruments • Management of Receivables • Inventory Management • Ratio Analysis for Working Capital • Liquidity & Government Policy • Letters of Credit • Dividend Policy & Working Capital • Logistics Management • Factoring in Small and Medium Enterprises ISBN: 9789350042403 |

` 499

Financial Analysis and Modeling using Excel and VBA, w/cd Sengupta Table of Contents • Excel for Financial Analysis and Modeling. • Financial Modeling Using Excel. • VBA for Financial Modeling. • Financial Modeling Using VBA. ISBN: 9788126531820 |

Visit us at www.wileyindia.com

` 819

Also useful for Business Analytics

Financial Management, 2ed, w/cd Shah

` 729

ISBN: 9788177229028 |

` 499

Forex Management Shah Table of Contents • International Financial Environment • Exchange Rate Behaviour • Exchange Rate Risk Measurement • Exchange Rate Risk Management • Assets and Liability Management ISBN: 9789351194866 |

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` 999

Table of Contents • Fundamental Concepts of Financial Management • Long term investment decisions • Working capital management • Financing and dividend decisions • Financial analysis, planning and forecasting • Special topics in financial management

International Financial Management

ISBN: 9788126533466 |

Commodity Derivatives: Markets and Applications

` 449

FINANCE Financial Services

Risk Management and Insurance Perspectives in Global Economy

Shanmugham Table of Contents • Financial Services • Capital Market • Money Market • Merchant Banking • Factoring • Credit Rating • Securitization • Venture Capital • Depositories • Leasing • Mutual Funds • Insurance • Non-Banking Financial Companies • Other Financial Services ISBN: 9788126519903 |

` 569

Multinational Financial Management, 9ed, ISV Shapiro

` 779

Financial Derivatives: A Case Study Based Learning Sharma Table of Contents • Fundamentals of Options • Binomial Option Pricing Model • Black-Scholes Option Pricing Model • Advanced Option-Based Hedging Strategies • Currency Options • Interest Rate Options • Futures and Forward Contracts • Currency Forwards and Futures • Interest Rate Futures • Swaps ISBN: 9789351197935 |

` 349

Mergers & Acquisitions and Corporate Valuation: An Excel Based Approach Sharma Table of Contents • Motives behind Mergers & Acquisitions (M&A) • Reasons for M&A and Synergy Value Drivers • Types of Mergers and Takeover Defenses • Financing M&A • Due Diligence for M&A • Accounting for M&A • PostMerger Integration and Reasons for Success and Failure of M&A ISBN: 9789351197942 |

` 349

Table of Contents • Factors Shaping the Risk Environment Internationally • Enterprise Risk Management in a Global Economy • Insurance in a Global Economy ISBN: 9788126515936 |

` 699

Corporate Governance and Accountability Solomons

Table of Contents • Environment of International Financial Management.

• Foreign Exchange and Derivatives Markets.

• Foreign Exchange Risk Management. • Financing the Multinational Corporation. • Foreign Investment Analysis. • Multinational Working Capital Management.

ISBN: 9788126536931 |

Skipper

Table of Contents • Defining corporate governance • Enron: a case study in corporate governance failure • Corporate governance reform in the UK • The role of boards in corporate governance • The role of institutional investors in corporate governance • The role of transparency in corporate governance • An introduction to corporate governance systems worldwide • A reference dictionary of corporate governance systems • Discharging a broader corporate accountability • Socially responsible investment • The future of corporate governance and accountability ISBN: 9788126513925 |

` 499

Analysis of Financial Time Series, 3ed Tsay Table of Contents • Financial Time Series and Their Characteristics • Linear Time Series Analysis and Its Applications • Conditional Heteroscedastic Models • Nonlinear Models and Their Applications • High-Frequency Data Analysis and Market Microstructure • Continuous-Time Models and Their Applications • Extreme Values, Quantiles and Value at Risk • Multivariate Time Series Analysis and Its Applications • Principal Component Analysis and Factor Models • Multivariate Volatility Models and Their Applications • State-Space Models and Kalman Filter • Markov Chain Monte Carlo Methods with Applications ISBN: 9788126548934 |

` 779

Professional Financial Computing Using Excel and VBA Tung Table of Contents • Financial Engineering and Computing • The GARCH (1, 1) Model • Finite Difference Methods • Portfolio MeanVariance Optimization • Newton--Raphson Method • Yield Curve Construction Using Cubic Spline • Binomial Option Pricing Model • The Black--Derman--Toy Model • Monte Carlo Option Pricing • Portfolio Value-at-Risk • The Hull--White Mode • Credit Metrics Model • KMV-Merton Model ISBN: 9788126550999 |

` 1199

Prices are subject to change without prior notice.

31

FINANCE / ACCOUNTING International Financial Management, w/cd

of Multinational Operations • Derivatives and Hedging Activities • Analysis of Financial Statements: A Synthesis • Accounting- and Finance-Based Measures of Risk • Valuation and Forecasting • Present Value Tables

Verma Table of Contents • An Overview of International Financial Management • International Monetary System • International Financial Markets • Balance of Payments • Theories and Policies of International Trade • Derivatives - A Major Innovation in Financial Markets • Currency Futures Contracts • Currency Options • Interest Rate Parity, Futures, Options and Swaps • Foreign Exchange Risk Management • Measuring and Managing FOREX Exposure • Short-term International Financing • Long-term International Financing • Foreign Investments • Multinational Capital Budgeting and Project Appraisals • International Accounting Standards • International Taxation • International Banking • Country Risk Analysis

ISBN: 9788126510221 |

` 769

Corporate Financial Reporting and Analysis, 3ed Young

Fixed Income Securities: Valuation, Risk and Risk Management

Table of Contents • An Introduction to Financial Statements • The Balance Sheet and Income Statement • A Brief Overview of GAAP and IFRS: the Framework for Financial Accounting • Revenue Recognition • The Statement of Cash Flows • Financial Statement Analysis • Business Valuation and Financial Statement Analysis • Accounting for Receivables and Bad Debts • Accounting for Inventory • Accounting for Property, Plant and Equipment • Leases and Off-Balance-Sheet Debt • Accounting for Bonds • Provisions and Contingencies • Accounting for Pensions • Accounting for Income Tax • Accounting for Shareholders’ Equity • Marketable Securities and Investments • Accounting for Mergers and Acquisitions

Veronesi

ISBN: 9788126547401 |

ISBN: 9789350043042 |

` 399

Table of Contents • Basics • Term Structure Models: Trees • Term Structure Models: Continuous Time ISBN: 9788126531714 |

` 819

Corporate Fraud Handbook: Prevention and Detection, 4ed Wells Table of Contents • Introduction to Asset Misappropriations • Skimming • Cash Larceny • Check Tampering • Register Disbursement Schemes • Billing Schemes • Payroll and Expense Reimbursement Schemes • Inventory and Other Assets • Bribery • Conflicts of Interest • Accounting Principles and Fraud • Financial Statement Fraud Schemes ISBN: 9788126550456 |

` 1199

The Analysis and Use of Financial Statements, 3ed, w/cd White Table of Contents • Framework for Financial Statement Analysis • Accounting Income and Assets: The Accrual Concept • Analysis of Cash Flows • Foundations of Ratio and Financial Analysis • Empirical Research: Implications for Financial Statement Analysis • Analysis of Inventories • Analysis of Long-Lived Assets: Part I-The Capitalization Decision • Analysis of Long-Lived Assets: Part II-Analysis of Depreciation and Impairment • Analysis of Income Taxes • Analysis of Financing Liabilities • Leases and Off-Balance-Sheet Debt • Pensions and Other Employee Benefits • Analysis of Inter corporate Investments • Analysis of Business Combinations • Analysis

` 1199

Forthcoming Titles International Financial Management - Adaptation

Seal

ACCOUNTING Management Accounting: Concepts and Strategic Costing Decision Singh NEW Table of Contents • Management Accounting Fundamentals • Materials Cost Control • Labor Cost and Overhead Cost Control • Cost Concepts, Cost Classification and Unit Cost Analysis • Cost Analysis: Job Order, Batch and Contract Costing • Process Costing and Joint Costing • Income Recognition under Marginal and Absorption Costing • Cost–Volume–Profit Analysis • Standard Costing and Variance Analysis • Budget and Budgetary Control System • Activity-Based Costing and Target Costing • Responsibility Accounting and Transfer Pricing • Strategic Costing Decisions • Pricing Decisions and Strategies • ShortTerm Decision-Making Strategies • Management Accounting in Global Perspective • Balanced Scorecard and Performance Evaluation • Financial Statement Analysis ISBN: 9788126556373 |

` 549

Managerial Accounting Balakrishnan Table of Contents • Module I: Introduction and Framework. • Module II: Short-Term Planning and Control: Maximizing Contribution. • Module III: Planning and Control over the Long Term: Maximizing Profit. • Module IV: Cost Accounting Systems.

ISBN: 9788126526444 |

32

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` 899

ACCOUNTING / ECONOMICS Cost Accounting

Accounting for Non-Specialists

Bhatia

Jones

Table of Contents • Cost Accounting • Classification of Cost • Material • Techniques of Material Control • Labour Cost • Overheads: Indirect Material + Indirect Labour + Indirect Expenses • Single Output / Unit Costing • Job Batch &Contract Costing • Process Costing • Operating or Service Costing • Reconciliation of Cost &Financial Accounting • Standard Costing and Variance Analysis • Budgetary Control • Marginal Costing • Decision Making with Marginal Costing ISBN: 9789351191902 |

` 495

Accounting for Managers, w/cd Goyal Table of Contents • Accounting Principles • Accounting Equation • Journal, Ledger and Trial Balance • Balance Sheet and Profit and Loss Statement • Cash Flow Statement • Cost Sheet • Inventory Valuation and Control • Cost Volume Profit Analysis • Standard Costing (Variance Analysis) • Ratio Analysis • Working Capital Management • Cash Budget • Capital Budgeting ISBN: 9789351190301 |

` 395

Accounting for Managers, w/cd Jain Description • Basic Concepts of Accounting • Accounting Concepts, Conventions, Principles, and Standards • Accounting Process: Recording of Transactions • Trial Balance and Rectification of Errors • Preparation of Financial Statements • Depreciation • Bank Reconciliation Statement • Budget: Concept and Types • Cash Flow and Funds Flow Statements • Concepts of Organizational Health and Financial Analysis • Financial Business Decisions and Breakeven Analysis • Cost Accounting • Material Control and Inventory Control • Labor Costing and Control • Factory Overheads: Costing, Control and Distribution • Costing and Controlling Administrative, Selling, and Distribution Overheads • Job-Order, Batch, Contract, and Service Costing • Standard Costing • Variance Analysis • Concepts of Management Accounting • Responsibility Accounting and Process Costing • Working with Tally 22.1 Introduction 22.2 Features of Tally 22.3 Enhancements of Tally ISBN: 9789350043134 |

` 429

Managerial Accounting, 5ed Jiambalvo Table of Contents • Managerial Accounting in the Information Age • Job-Order Costing for Manufacturing and Service Companies • Process Costing • Cost-Volume-Profit Analysis • Variable Costing • Cost Allocation and Activity-Based Costing • The Use of Cost Information in Management Decision Making • Pricing Decisions, Analyzing Customer Profitability and Activity-Based Pricing • Capital Budgeting and Other Long-Run Decisions • Budgetary Planning and Control • Standard Costs and Variance Analysis • Decentralization and Performance Evaluation • ONLINE ONLY -- Statement of Cash Flows • ONLINE ONLY -- Analyzing Financial Statements: A Managerial Perspective ISBN: 9788126552689 |

Table of Contents • Financial Accounting: The Techniques • Financial Accounting: The Context • Management Accounting ISBN: 9788126512638 |

` 839

Financial Accounting, 7ed, ISV Kimmel Table of Contents • Further Look at Financial Statements • The Accounting Information System • Accrual Accounting Concepts • Merchandising Operations and the Multiple-Step Income Statement • Reporting and Analyzing Inventory • Fraud, Internal Control, and Cash • Reporting and Analyzing Receivables • Reporting and Analyzing Long-Lived Assets • Reporting and Analyzing Liabilities • Reporting and Analyzing Stockholders’ Equity • Statement of Cash Flows • Financial Analysis: The Big Picture

` 859

ISBN: 9788126551262 |

How to Pass the CPA Exam Stephanie Table of Contents • Why CPA? • What Is the CPA Exam? • How to Get Qualified • Getting Ready • Creating a Study Plan • How to Become More Efficient and Effective • Study Tips and Exam-Taking Strategies • How to Overcome the Fear of Task-Based Simulations • How to Ace the Written Communication Tasks • Audit and Attestation (AUD) • Financial Accounting and Reporting (FAR) • Regulation (REG) • Business Environment and Concepts (BEC) • What If I Fail? • Final Words • Appendix A Countdown Plans • Appendix B Packing for the Exam Trip ISBN: 9788126544066 |

` 699

ECONOMICS Microeconomics, 5ed, ISV Besanko NEW Table of Contents • Introduction to Microeconomics • Consumer Theory • Production and Cost Theory • Perfect Competition • Market Power • Imperfect Competition and Strategic Behavior ISBN: 9788126556731 |

` 719

` 679 Prices are subject to change without prior notice.

33

ECONOMICS Economics of Strategy, 6ed, ISV

Macroeconomics, 2ed

Besanko

Miles

Essential Mathematics for Economics and Business, 2ed

Table of Contents • What is Macroeconomics? • The Language of Macro The National Income Accounts • The Wealth of Nations - The Supply Side • Capital Accumulation and Economic Growth • Total Factor Productivity, Human Capital and Technology • Endogenous Growth and Convergence • Unemployment and the Labor Market • International Trade • Globalization • Fiscal Policy and the Role of Government • Money and Prices • Consumption • Investment • Business Cycles • Monetary Policy • Stabilization Policy • Equity Markets • Bond Market. • Exchange Rate Determination I-Real Exchange Rate • Exchange Rate Determination II- Nominal Exchange Rates and Asset Markets • Currency Crises, Exchange Rate Systems

Bradley

ISBN: 9788126516414 |

Table of Contents • Introduction: Strategy and Economics • Economics Primer Basic Principles • Firm Boundaries • Market and Competitive Analysis • Strategic Position and Dynamics • Strategic Position and Dynamics ISBN: 9788126540716 |

` 659

Table of Contents • Mathematical preliminaries • The straight line and applications • Simultaneous equations • Non-linear functions and applications • Financial Mathematics • Introduction to differentiation and applications • Functions of several variables • Integration and applications • Linear algebra and applications • Difference equations • Solutions to progress exercises ISBN: 9788126509188 |

` 679

Applied Econometric Time Series, 3ed Enders Table of Contents • Difference Equations. • Stationary Time-Series Models. • Modeling Volatility. • Models with Trend. • Multiequation Time-Series Models. • Cointegration and Error-Correction Models. • Nonlinear Time-Series Models. • Statistical Tables. • References. • Subject Index.

ISBN: 9788126543915 |

` 519

Introduction to Econometrics, 4ed Maddala Table of Contents • Introduction and the Linear Regression Model • Violation of the Assumptions of the Basic Regression Model • Special Topics ISBN: 9788126534159 |

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` 739

` 579

International Economics: Trade and Finance, 11ed, ISV Salvatore Table of Contents • International Trade Theory. • International Trade Policy. • Balance of Payments and Exchange Rates. • Open-Economy Macroeconomics and the International Monetary System.

ISBN: 9788126552344 |

` 739

Managerial Economics, 6ed, ISV Samuelson Table of Contents • Section I. Decisions within Firms. • Optimal Decisions Using Marginal Analysis. • Demand Analysis and Optimal Pricing. • Estimating and Forecasting Demand.

• Production. • Cost Analysis. Section II. Competing Within Markets. • Perfect Competition. • Monopoly. • Oligopoly. • Game Theory and Competitive Strategy. • Regulation, Public Goods and Benefit-Cost Analysis.

Section III. Decision-Making Applications. • Decision Making Under Uncertainty. • The Value of Information.

• Asymmetric Information and Organizational Design. • Bargaining and Negotiation. • Actions and Competitive Bidding. • Linear Programming.

ISBN: 9788126544349 |

` 769

Managerial Economics, w/cd Singh Table of Contents • Managerial Economics: Meaning, Nature, Scope and Importance • Business Objectives of Organizations • Demand and Supply Analysis • Utility Analysis of Consumer Demand • Elasticity of Demand and Supply • Demand Forecasting • Production Analysis • Cost and Revenue Analysis • Market and Market Structures • Pricing and Output Decisions: Perfect Competition and Monopoly • Pricing and Output Decisions: Monopolistic Competition • Pricing and Output Decisions: Oligopoly • Game Theory • Pricing Strategies and Practices • Factor Pricing • National Income • Theory of Employment • National Income Determination • Role of Government in an Economy • Money and Inflation • Business Cycles • Banking • Economic Growth and Tools of Economic Analysis • International Economics • Capital Budgeting and Investment Decisions • Case Studies

Visit us at www.wileyindia.com

ISBN: 9789350043035 |

` 449

ECONOMICS / HOTEL MANAGEMENT Managerial Economics, 8ed

Introduction to Management in the Hospitality Industry, 10ed

Truett Table of Contents • Introduction, Basic Principles and Methodology • Revenue of The Firm • Demand Analysis and Estimation • Economic Forecasting • Production Analysis • Cost of Production • Profit Analysis of The Firm • Perfect Competition and Monopoly: The Limiting Cases • Monopolistic Competition and Oligopoly • Games, Information and Strategy • Topics in Pricing and Profit Analysis • Factor Markets and Profit-Maximizing Employment of Variable Inputs • Fundamentals of Project Evaluation • Risk in Project Analysis • Economics of Public Sector Decisions • Legal and Regulatory Environment of The Firm ISBN: 9788126512539 |

Barrows Table of Contents • Perspectives on careers in hospitality • Food service • Lodging • Travel and tourism • Management in the hospitality industry • Hospitality as a service industry ISBN 9788126537259 |

Purchasing: Selection and Procurement for the Hospitality Industry, 8ed

` 549

Feinstein

Economics: Theory and Practice, 7ed Welch Table of Contents • Introduction to Economics • The Macro economy • The Micro economy • The International Economy ISBN: 9788126512621 |

` 649

HOTEL MANAGEMENT Food and Beverage Service

Table of Contents • The Concepts of Selection and Procurement. • Technology Applications in Purchasing. • Distribution Systems. • Forces Affecting the Distribution System.

• An Overview of the Purchasing Function. • The Organization and Administration of Purchasing. • The Buyer’s Relations with Other Company Personnel. • The Purchase Specification: An Overall View. • The Optimal Amount. • The Optimal Price. • The Optimal Payment Policy. • The Optimal Supplier. • Typical Ordering Procedures. • Typical Receiving Procedures. • Typical Storage Management Procedures. • Security in the Purchasing Function. • Fresh Produce. • Processed Produce and Other Grocery Items.

• Dairy Products. • Eggs. • Poultry. • Fish. • Meat. • Beverages. • Nonfood Expense Items. • Services. • Furniture, Fixtures, and Equipment.

ISBN 9788126537266 |

Table of Contents • Busser. • Job Description: Busser. • Getting Ready to Serve. • Preparing for the Guests’ Arrival. • Preparing Garnishes and Food. • Beverages. • Once Customers Arrive: Basic Responsibilities During Service. • Server.

• Job Description: Server. • Basic Service Skills and Equipment. • Tray Handling. • Service Basics: Serving a Whole Table. • Service: Step by Step. • Styles of Foodservice. • Captain. • Job Description: Captain. • Group Sales. • Beverage Drama. • Special Dining Room Personnel. • Advanced Techniques. • Carving in the Dining Room. • Flambeing. • Tableside Preparation of Cold Items. • Tableside Cooking.

` 469 Hotel Front Office Management, 5ed Bardi

Table of Contents • Introduction to hotel management • Hotel organization and the front office manager • Effective interdepartmental communications • Property management systems • Systemwide reservations • Revenue management • Guest registration • Managing the financials • Guest checkout • Preparation and review of the night audit • Managing hospitality • Training for hospitality • Promoting in-house sales • Security • Executive housekeeping ISBN 9788126537242 |

` 729 Hospitality Marketing Management, 5ed

Axler

ISBN 9788126542659 |

` 629

Reid Table of Contents Part One: Introduction to Hospitality Marketing.

• The Functions of Marketing. • Introduction to Hospitality Services Marketing. Part Two: Understanding and Targeting Hospitality Consumers.

• Understanding the Behavior of Hospitality Consumers.

• Market Segmentation and Positioning. Part Three: Marketing Planning And Information. • Developing a Marketing Plan. • Information Systems for Marketing Decisions. Part Four: Product-Service Mix And Distribution Strategies. • Developing New Products and Services. • Managing Products and Services. • Marketing Channels. • Electronic Commerce. Part Five: Promotions Strategy. • Promotion and Advertising.

• Advertising and Media Planning. • Sales Promotions, Merchandising, and Public Relations. • Personal Selling. Part Six: Pricing Strategy And Destination Marketing. • Pricing Strategy. • Destination Marketing.

ISBN 9788126537273 |

` 729

` 499 Prices are subject to change without prior notice.

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E-Commerce: Fundamentals and Applications pg. 1 ` 619 Business Process Reengineering & Change Management pg. 1 ` 399 Business Law for Managers pg. 1 ` 399 ` 499 Lean Six Sigma for Dummies 2ed ` 699 Business Model Generation

BUSINESS 9788126514694 9788177225365 9788177225358 9788126551002 9788126533671

BUSINESS ANALYTICS 9788126550388 Abbott 9788126554782 Acharya 9788126550357 Alexander 9788126524488 Anderson 9788126558223 Anderson 9788126558131 Artun 9788126550890 Baesens 9788126558209 Baesens 9788126505173 Berry 9788126518258 Berry 9789351198086 Chauhan 9788177228137 Chuck 9788126552795 Cordoba 9788126550906 Dean 9789351197577 DT Editorial Services 9788126552160 Ellis 9788126542697 Etheridge 9788126555390 Fairhurst 9788126552153 Fitz-Enz 9788126546145 Foreman 9788126548606 Frank 9788126545698 Franks 9788126542581 Gottlieb 9788126550913 Holdaway 9789351197423 Holmes 9789351191506 Holmes 9788126543281 Hurwitz 9788126555147 Hurwitz 9788126548767 Jorgensen 9788126542451 Kaushik 9788126507764 Larose 9788126544127 Laursen 9788126534722 Linoff 9788126554164 Madsen 9788126556946 Marr

9788126535668 Matignon 9788126544004 McFedries 9788126557226 Meyers 9788126544691 Minelli 9788126543793 Mulvey 9788126551392 Murray 9788126550524 Nelson 9788126554645 Ohlhorst 9788126558193 Pease 9788126547111 Powell 9788126532032 Prasad 9781107448247 Rajaraman 9788126545452 Schmarzo 9788126517589 Shmueli 9788126547999 Siegel 9788126543250 Simon 9788126552146 Stubbs 9788126551613 Tanner 9788126551064 Tigani 9788126541881 Vercellis 9788126558216 Weinman 9788126548620 Winston 9788126550845 Yau

36

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Applied Predictive Analytics: Principles and Techniques for The Professional Data Analyst pg. 2 ` 799 pg. 2 ` 499 Big Data and Analytics, w/cd Microsoft Business Intelligence Tools for Excel Analysis pg. 2 ` 599 ` 679 An Introduction to Multivariate Statistical Analysis, 3ed Statistics for Big Data for Dummies NEW ` 499 Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data NEW pg. 1 ` 799 Analytics in a Big Data World: The Essential Guide to Data Science and its Applications pg. 2 ` 699 Fraud Analytics using Descriptive, Predivtice and Social Network Techniques: A Guide to Data Science for Fraud Detection NEW pg. 1 ` 1199 Data Mining Techniques: For Marketing, Sales and Customer Relationship Management, 2ed ` 399 Mastering Data Mining: The Art and Science of Customer Relationship Management pg. 3 ` 649 pg. 1 ` 489 Research Analytics: A Practical Approach to Data Analysis NEW ` 699 Hadoop in Action Understanding the Predictive Analytics Lifecycle pg. 3 ` 999 pg. 3 ` 699 Big Data, Data Mining and Machine Learning pg. 3 ` 799 Big Data, Black Book Real-Time Analytics: Techniques to Analyze and Visualize Streaming Data pg. 3 ` 699 pg. 27 ` 499 Excel Data Analysis: Your visual blueprintTM for creating and analyzing data, charts and PivotTables, 3ed Using Excel for Business Analysis A Guide to Financial Modelling Fundamentals, Edition Revised for Excel 2013 + Website pg. 27 ` 799 Predictive Analytics for Human Resources pg. 3 ` 999 pg. 3 ` 699 Data Smart: Using Data Science to Transform Information into Insight Code Halos : How the Digital Lives of People, Things and Organizations are Changing the Rules of Business pg. 3 ` 599 pg. 4 ` 999 Taming The Big Data Tidal Wave: Finding Opportunities in Huge Data Streams with Advanced Analytics pg. 4 ` 699 Next Generation Excel, 2ed: Modeling in Microsoft Excel for Analysts and MBAs Harness Oil and Gas Big Data with Analytics ` 1299 ` 799 Hadoop in Practice, 2ed Hadoop in Practice ` 749 ` 499 Big Data for Dummies Cognitive Computing and Big Data Analytics ` 899 Microsoft Big Data Solutions pg. 4 ` 699 pg. 4 ` 699 Web Analytics 2.0: The Art of Online Accountability & Science of Customer Centricity, w/cd Data Mining Methods and Models pg. 4 ` 469 pg. 4 ` 649 Business Analytics for Managers: Taking Business Intelligence Beyond Reporting pg. 5 ` 699 Data Mining Techniques: For Marketing, Sales and Customer Relationship Management, 3ed Data-Driven Healthcare: How Analytics and BI are Transforming the Industry ` 799 Big Data Using Smart Big Data, Analytics and Metrics to Make Better Decisions and Improve Performance (Exclusively distributed by Penguin Books) NEW pg. 7 Data Mining using SAS Enterprise Miner ` 819 Excel Data Analysis: Your Visual Blueprint for Analyzing Data, Charts and Pivottables, 4ed pg. 5 ` 499 Performing Data Analysis using IBM SPSS NEW pg. 2 ` 899 pg. 5 ` 599 Big Data, Big Analytics: Emerging Business Intelligence and Analytic Trends for Today’s Businesses ` 449 Business Analysis for Dummies (Exclusively distributed by Penguin Books) pg. 5 ` 999 Tableau Your Data: Fast and Easy Visual Analysis with Tableau Software Excel Data Analysis for Dummies, 2ed ` 499 Big Data Analytics: Turning Big Data into Big Money (Exclusively Distributed by BSP Books) pg. 7 pg. 2 ` 999 Optimize Your Greatest Asset - Your People: How to Apply Analytices to Big Data to Improve Your Human Capital Investments NEW Modeling for Insight: A Master Class for Business Analysts pg. 5 ` 789 pg. 5 ` 629 Fundamentals of Business Analytics, w/cd pg. 5 ` 599 Mining of Massive Datasets Big Data: Understanding How Data Powers Big Business pg. 6 ` 599 pg. 6 ` 739 Data Mining for Business Intelligence: Concepts, Techniques and Applications in Microsoft Office Excel with XLMiner pg. 6 ` 649 Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie or Die Too Big To Ignore: The Business Case for Big Data pg. 6 ` 399 Big Data Big Innovation: Enabling Competitive Differentiation Through Business Analytics pg. 6 ` 999 Analytics and Dynamic Customer Strategy: Big Profits from Big Data pg. 6 ` 799 Google Bigquery Analytics pg. 6 ` 899 Business Intelligence: Data Mining and Optimization for Decision Making pg. 6 ` 519 Digital Disciplines: Attaining Market Leadership via The Cloud, Big Data, Social, Mobile and The Internet of Things NEW pg. 2 ` 799 pg. 7 ` 799 Marketing Analytics: Data-Driven Techiniques with Microsoft Excel Data Points: Visualization That Means Something pg. 7 ` 899

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Visualize This: The Flowingdata Guide to Design, Visualization and Statistics pg. 7 ` 899 pg. 7 ` 799 Practical Data Science with R Introducing Data Science TBA Big Data Black Book, Revised & Upgraded TBA The Realities of Securing Big Data TBA

COMMUNICATION 9788126529452 9788126556397 9788126554799 9788177225686 9789351194637 9789351198123 9788177223774 9788126513451

Bell Chauhan Kalia Kalyana Kogent Naik Rao Stuart

Management Communication, 3ed pg. 8 ` 699 Soft Skills: An Integrated Approach to Maximise Personality NEW pg. 7 ` 399 pg. 8 ` 399 Business Communication: A Practice Oriented Approach pg. 8 ` 249 Soft Skills for Managers Communication Skills - I, (As per syllabus of WBSCTE) (Exclusively distributed by Techno World) pg. 8 Business Communication: A Practical Approach NEW pg. 8 ` 299 pg. 8 ` 375 Soft Skills for Young Managers ` 629 Integrated Business Communication in a Global Marketplace

ENTREPRENEURSHIP 9788126558162 9788126555642 9788126512829 9788177224603 9788126531165 9789350040263

Flamholtz Kaplan Kaplan Manimala Schaper Trehan

Growing Pains: Transitioning from An Entrepreneurship to A Professionally Managed Firm, 4ed NEW pg. 8 ` 999 pg. 8 ` 549 Patterns of Entrepreneurship Management, 4ed ` 529 Patterns of Entrepreneurship Entrepreneurship Theory at the Crossroads: Paradigms and Praxis, 2ed pg. 9 ` 449 pg. 9 ` 699 Entrepreneurship and Small Business, 3rd Asia-Pacific ed pg. 9 ` 499 Entrepreneurship, w/cd

HUMAN RESOURCE MANAGEMENT 9788126524914 9788126510603 9788126553785 9788126552153 9788177228212 9788177227253 9788177223750 9788177228465 9788126556830 9788126558193 9789351194309 9789350042892 9789351192589 9788126515899 9788177229134 9788177226713 9789351197799

Baron Bucknall DeCenzo Fitz-Enz Gupta Janakiram Kleiman Mathur Pease Pease Raju Rao Rao Schuler Sengupta Sengupta Sengupta

Strategic Human Resources: Frameworks for General Managers, 3ed pg. 9 ` 649 Magic Numbers for Human Resource Management: Basic Measures to Achieve Better Results pg. 9 ` 1299 pg. 9 ` 599 Human Resource Management, 11ed, ISV Predictive Analytics for Human Resources pg. 3 ` 999 pg. 10 ` 349 Human Resource Management pg. 10 ` 429 Training & Development (Indian Text ed) Human Resource Management : A Managerial Tool ` 349 pg. 10 ` 229 Industrial Sociology: Text & Pratice Human Capital Analytics: How to Harness The Potential of Your Organization’s Greatest Asset NEW pg. 2 ` 799 pg. 2 ` 999 Optimize Your Greatest Asset - Your People: How to Apply Analytices to Big Data to Improve Your Human Capital Investments NEW Human Resource Management, w/cd pg. 10 ` 499 pg. 10 ` 429 Performance Management, w/cd Strategic Human Resource Management, w/cd pg. 10 ` 449 Strategic Human Resource Management, 2ed pg. 10 ` 629 pg. 11 ` 295 Employee Engagement (Hard Back) pg. 11 ` 395 Employee Engagement (Paper Back) pg. 9 ` 599 Human Resource Management, 2ed NEW

INTERNATIONAL BUSINESS 9788126506941 9788126534074 9788126529759 9789350040997 9789350040119 9788126515233

Chary Czinkota Mead Parthasarathy Parthasarathy Stonehouse

Elements of International Business pg. 11 ` 599 pg. 11 ` 789 International Business, 8ed pg. 11 ` 729 International Management, 4ed pg. 11 ` 449 Global Trade in the New Millennium (Hard Back) pg. 11 ` 349 Global Trade in the New Millennium (Paper Back) pg. 11 ` 599 Global and Transnational Business: Strategy and Management, 2ed

MANAGEMENT 9788126534791 9788126514502 9788177223866 9788126535996 9788177225372 9789350042502 9788126549245 9789350042496 9788126523160

Babu Debowski Duening Lane Mishra Nerkar Pandey Pithadia Schermerhorn

Coaching: The Art of Developing Leaders pg. 11 ` 479 pg. 12 ` 529 Knowledge Management Management : Principles & Guidelines ` 379 International Management Behavior, 6ed pg. 12 ` 559 pg. 12 ` 229 Summer Internship Simplified pg. 12 ` 399 Principles and Practices of Management, w/cd pg. 12 ` 439 Disaster Management pg. 12 ` 349 Introduction to Management pg. 12 ` 679 Introduction to Management, 10ed, ISV

MANAGEMENT INFORMATION SYSTEMS 9788126520190 9789350040072 9788126542451 9788126544127

De Joshi Kaushik Laursen

MIS: Management Information Systems in Business, Government and Society pg. 13 ` 649 pg. 13 ` 379 Management Information Systems pg. 4 ` 699 Web Analytics 2.0: The Art of Online Accountability & Science of Customer Centricity, w/cd pg. 4 ` 649 Business Analytics for Managers: Taking Business Intelligence Beyond Reporting

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Linoff Magal Makridakis Marchewka Murugesan Parimi Prasad Rainer Shrivastava Shmueli Singh Turban Turban Turban Wali

Data Mining Techniques: for Marketing, Sales and Customer Relationship Management, 3ed pg. 5 ` 699 pg. 13 ` 379 Essentials of Business Processes and Information Systems pg. 13 ` 679 Forecasting: Methods and Applications, 3ed pg. 20 ` 569 Information Technology Project Management, 4ed, ISV pg. 13 ` 579 Harnessing Green IT: Principles and Practices pg. 13 ` 349 Management Information System, w/cd pg. 5 ` 629 Fundamentals of Business Analytics, w/cd Management Information Systems: Moving Business Forward, Wiley India ed NEW pg. 12 ` 549 pg. 14 ` 499 Computer Applications in Management, w/cd pg. 6 ` 739 Data Mining for Business Intelligence: Concepts, Techniques and Applications in Microsoft Office Excel with XLMiner Computer Applications in Management pg. 14 ` 499 pg. 14 ` 659 Information Technology for Management:Transforming Organizations in the Digital Economy 7ed ` 679 Information Technology for Management:Transforming Organizations in the Digital Economy, 6ed, w/cd pg. 14 ` 669 Introduction to Information Technology, 2ed, w/cd pg. 13 ` 749 Information Technology for Management NEW

Aaker Aaker Agarwal Amin Anand Artun Bhasin Berman Capon, Singh Capon Chhabra Chopra Clow Craig Cron Gronroos Kotabe Kumar Kumar Kumar Lascu Lindquist McAuley McDaniel Miller Mishra Mohapatra Preston Ramamurthy Sathyapriya Sekaran Srinivasan Siddiqui Sople Trochim Zikmund

Marketing Research, 10ed pg. 15 ` 739 pg. 23 ` 529 Strategic Market Management: Global Perspectives pg. 15 ` 399 Store Operations pg. 15 ` 449 The Impact of E-Marketing on E-Buyer Behaviour, w/cd pg. 15 ` 359 Marketing Management Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data NEW pg. 1 ` 799 pg. 15 ` 399 Customer Relationship Management, w/cd ` 399 Marketing: Marketing in the 21st Century, 8ed pg. 15 ` 849 Managing Marketing: An Applied Approach pg. 14 ` 399 Managing Marketing: A Concise Approach NEW Consumer Behaviour NEW pg. 14 ` 399 pg. 16 ` 329 Marketing Management ` 429 Services Marketing: Operation, Management and Strategy, 2ed International Marketing Research, 2ed (Exclusively distributed by CBS Publishers & Distributors) pg. 18 $ 6.50 pg. 16 ` 619 Sales Management: Concepts and Cases, 10ed, ISV pg. 16 ` 629 Service Management and Marketing: Customer Management in Service Competition, 3ed pg. 14 ` 739 International Marketing, 6ed, ISV NEW Consumer Behaviour and Marketing Communication: An Indian Perspective, w/cd pg. 16 ` 395 pg. 15 ` 469 Customer Relationship Management : Concepts & Application Essentials of Marketing Research, 2ed (Exclusively distributed by CBS Publishers & Distributors) pg. 18 $ 7.50 ` 399 International Marketing (with casebook) Shopper, Buyer & Consumer Behavior: Theory & Marketing Applications pg. 16 ` 329 International Marketing: Consuming Globally, Thinking Globally (Exclusively distributed by CBS Publishers & Distributors) pg. 18 $ 5.50 pg. 17 ` 739 Marketing Research, 8ed, w/cd Inbound Marketing for Dummies NEW ` 699 pg. 17 ` 279 Customer Service in Retailing, Indian Text ed pg. 17 ` 419 E-Marketing Event Marketing: How to Successfully Promote Events, Festivals, Conventions and Expositions, 2ed NEW pg. 14 ` 429 pg. 17 ` 449 Research Methodology Marketing Research pg. 17 ` 349 pg. 15 ` 549 Research Methods for Business: A Skill-Building Approach, 6ed NEW Cases in Retail Management pg. 17 ` 225 pg. 17 ` 349 International Marketing E-Marketing in Digital Age: Text & Cases, 2ed, w/cd pg. 17 ` 395 ` 379 Research Methods, 2ed pg. 18 ` 469 Customer Relationship Management

MARKETING 9788126531189 9788126548927 9788177225167 9789350043202 9789350042489 9788126558131 9789350044544 9788177223828 9788126548514 9788126548521 9789351197805 9788177228427 9788177223767 9971513862 9788126526383 9788126512874 9788126557509 9789351191827 9788177226225 9812531823 9788177223705 9788177223835 9812532358 9788126529353 9788126558438 9788177223712 9788126542000 9788126557622 9788177229714 9789351197751 9788126556748 9788177229127 9788177229752 9789351192428 9788177223729 9788126528059

OPERATIONS MANAGEMENT 9788126509515 9788126523191 9788126537075 9788126513727 9788126521647 9788126522460 9788177224306 9788126541201 9788177224580 9788126550807 9788126531158 9789350045091 9788126542451

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Excel Models for Business and Operations Management, 2ed pg. 18 ` 549 Game Theory: An Introduction pg. 18 ` 569 pg. 18 ` 789 Applied Business Statistics, 7ed, ISV pg. 19 ` 669 Modern Production / Operations Management, 8ed pg. 19 ` 529 Project Management: Planning and Control Techniques, 4ed Managing Quality, 5ed pg. 19 ` 529 pg. 19 ` 399 International Logistics pg. 19 ` 699 Beginning R: The Statistical Programming Language Management Guide to Quality & Productivity, 2ed ` 299 pg. 19 ` 749 Project Management Core Textbook, 2 Indian ed, w/cd pg. 19 ` 659 Operations, Strategy and Technology: Pursuing the Competitive Edge pg. 19 ` 449 Production and Operations Management pg. 4 ` 699 Web Analytics 2.0: The Art of Online Accountability & Science of Customer Centricity, w/cd

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Project Management: A Systems Approach to Planning, Scheduling and Controlling, 10ed pg. 20 ` 679 pg. 20 ` 999 Project Management - Best Practices: Achieving Global Excellence, 3ed Project Management 2.0 pg. 20 ` 999 ` 529 Quality Control pg. 4 ` 649 Business Analytics for Managers: Taking Business Intelligence Beyond Reporting pg. 20 ` 569 Information Technology Project Management, 4ed, ISV pg. 20 ` 449 Project Management, w/cd pg. 20 ` 739 Project Management: A Managerial Approach, 8ed pg. 20 ` 629 Operations Management, 5ed, ISV pg. 21 ` 679 Fundamentals of Quality Control and Improvement, 3ed pg. 21 ` 399 Supply Chain Management (Theories & Practices) Supply Chain Management (Indian Case Studies) ` 199 pg. 21 ` 669 Statistical Quality Control: A Modern Introduction, 6ed pg. 21 ` 839 Management Science: The Art of Modeling with Spreadsheets, Excel 2007 update, 2ed pg. 5 ` 629 Fundamentals of Business Analytics, w/cd pg. 21 ` 399 Total Quality Management pg. 21 ` 619 Operations Research: Principles and Practice, 2ed pg. 21 ` 779 Operations Management, 7ed pg. 21 ` 629 Supply Chain Management: A Global Perspective pg. 6 ` 739 Data Mining for Business Intelligence: Concepts, Techniques and Applications in Microsoft Office Excel with XLMiner pg. 22 ` 399 Total Quality Management, w/cd Software Engineering Project Management, 2ed pg. 22 ` 769

ORGANIZATIONAL BEHAVIOR 9788126555468 9789351192459 9788126523948 9788177227987 9789351191810 9788126541270 9788177228526

Child Gupta Hitt Joshi Raju Schermerhorn Sultan

Organization: Contemporary Principles and Practices, 2ed NEW pg. 22 ` 529 Organizational Behaviour: Design, Structure and Culture, 2ed, w/cd pg. 22 ` 449 ` 679 Organizational Behavior: A Strategic Approach, 2ed pg. 22 ` 349 Organizational Behavior Organizational Behaviour, w/cd pg. 22 ` 395 pg. 22 ` 609 Organizational Behavior, 12ed, ISV pg. 23 ` 299 Organizational Behavior

STRATEGIC MANAGEMENT 9788126548927 9788177221671 9788126552429 9788126552153 9788126531660 9788126554508 9788126557080 9788126515684 9789350044995 9788177226706 9788126557134 9788177228229

Aaker Bajaj Collis Fitz-Enz Gaughan Grant Morecroft Saloner Singh Srinivasan Tidd Trehan

Strategic Market Management: Global Perspectives pg. 23 ` 529 Business Ethics: An Indian Perspective ` 369 pg. 23 ` 549 International Strategy: Context, Concepts and Implications Predictive Analytics for Human Resources pg. 3 ` 999 pg. 27 ` 769 Mergers, Acquisitions and Corporate Restructurings, 5ed pg. 23 ` 579 Contemporary Strategy Analysis: Text and Cases, 8ed pg. 23 ` 799 Strategic Modelling and Business Dynamics: A Feedback Systems Approach, 2ed NEW Strategic Management pg. 23 ` 499 pg. 23 ` 429 Strategic Management and Business Policy, w/cd pg. 24 ` 399 Strategic Retail Management pg. 23 ` 749 Managing Innovation: Integrating Technological, Market and Organizational Change NEW pg. 24 ` 299 Strategic Management

Alexander Arzac Bapat Bessis Bhatt Booth Damodaran Damodaran Damodaran Damodaran Desai Desai Desai Dhagat Elton Fairhurst Etheridge Finnerty Fontanills Forbes Gaughan

Market Models: A Guide to Financial Data Analysis, w/cd pg. 25 ` 599 pg. 25 ` 629 Valuation for Mergers, Buyouts and Restructuring, 2ed, w/cd Marketing of Financial Services, w/cd pg. 25 ` 399 pg. 25 ` 999 Risk Management in Banking, 3ed pg. 25 ` 399 Security Analysis and Portfolio Management pg. 24 ` 649 Corporate Finance: Financial Management in a Global Environment NEW pg. 25 ` 729 Applied Corporate Finance, 3ed pg. 26 ` 729 Corporate Finance Theory and Practice, 2ed pg. 26 ` 699 Damodaran on Valuation, 2ed pg. 26 ` 779 Investment Valuation: Tools and Techniques for Determining the Value of any Asset, University ed, 3ed pg. 26 ` 629 International Finance: A Casebook Investment Management, (Security Analysis and Portfolio Management) pg. 26 ` 499 pg. 26 ` 449 Mergers and Acquisitions, w/cd Financial Management pg. 27 ` 399 pg. 27 ` 629 Modern Portfolio Theory and Investment Analysis, 8ed Using Excel for Business Analysis A Guide to Financial Modelling Fundamentals, Edition Revised for Excel 2013 + Website pg. 27 Excel Data Analysis: Your visual blueprintTM for creating and analyzing data, charts and PivotTables, 3ed pg. 27 ` 499 Project Financing: Asset-Based Financial Engineering, 3ed NEW pg. 24 ` 999 pg. 27 ` 749 Getting Started in Commodities pg. 27 ` 619 Behavioural Finance pg. 27 ` 769 Mergers, Acquisitions and Corporate Restructurings, 5ed

FINANCE 9788126523702 9788126524129 9789351191001 9788126551835 9788177224870 9788126556007 9788126537884 9788126511150 9788126518852 9788126536009 9788126510832 9789351194286 9789350043165 9789350040225 9788126528141 9788126555390 9788126542697 9788126558117 9788126551743 9788126529360 9788126531660

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9788177222524 9788126542581 9788126510443 9788177227390 9788126536344 9788126526376 9788126544080 9788126544257 9788126554768 9788126558483 9788126554805 9788177228090 9788126523665 9788126518623 9788126524907 9788126509584 9788126519446 9788126534043 9788126547395 9788126557011 9788177227130 9788126551804 9788126525157 9789351194293 9788126533466 9788126546053 9789350042403 9788126531820 9788177229028 9789351194866 9788126519903 9788126536931 9789351197935 9789351197942 9788126515936 9788126557516 9788126513925 9788126548934 9788126550999 9788126557202 9789350043042 9788126531714 9788126550456 9788126510221 9788126547401 Releasing Soon

Goel Gottlieb Gup Gupta Hull Jones Jorion Joseph Kapil Kapil Keenan Khurana Kolb Lefevre Monks Narayanan Panda Parameswaran Parasuraman Parrino Parthasarathy Pinto Proctor Rao Sathye Schofield Sekhar Sengupta Shah Shah Shanmugham Shapiro Sharma Sharma Skipper Snopek Solomons Tsay Tung Vaughan Verma Veronesi Wells White Young Seal

TITLE

PRICE QTY.

Strategic Financial Management, w/cd pg. 28 ` 369 pg. 4 ` 699 Next Generation Excel, 2ed: Modeling in Microsoft Excel for Analysts and MBAs pg. 28 ` 629 Commercial Banking: The Management of Risk, 3ed ` 299 Comdex Computer and Financial Accounting with Tally 9.0 Course Kit, w/cd pg. 28 ` 739 Risk Management and Financial Institutions, 3ed pg. 28 ` 679 Investments: Principles and Concepts, 11ed pg. 28 ` 1499 Financial Risk Manager Handbook + Test Bank: FRM Part I / Part II, 6ed Advanced Credit Risk - Analysis and Management pg. 28 ` 599 pg. 28 ` 579 Financial Management ` 599 Mergers and Acquisitions: Valuation, Leveraged Buyouts, and Financing NEW pg. 24 Financial Institution Advantage & The Optimization of Information Processing pg. 28 ` 899 pg. 29 ` 329 Corporate Governance Futures, Options and Swaps, 5ed pg. 29 ` 699 Reminiscences of A Stock Operator (Exclusively distributed by Shroff Publishers & Distributors) pg. 29 ` 679 Corporate Governance, 4ed Finance for Strategic Decision-Making: What Non-Financial Managers Need to Know pg. 29 ` 349 pg. 29 ` 529 Understanding Microfinance Fundamentals of Financial Instruments: An Introduction to Stocks, Bonds, Foreign Exchange and Derivatives pg. 29 ` 659 pg. 29 ` 569 Fundamentals of Financial Derivatives, 3ed, w/cd pg. 24 ` 729 Corporate Finance, 3ed, ISV NEW pg. 29 ` 429 Corporate Governance: Principles, Mechanisms & Practice pg. 30 ` 1099 Equity Asset Valuation, 2ed pg. 30 ` 649 Building Financial Models with Microsoft Excel: A Guide for Business Professionals, 2ed, w/cd Financial Engineering, Risk Management & Financial Institutions, w/cd pg. 30 ` 499 pg. 30 ` 729 International Financial Management Commodity Derivatives: Markets and Applications pg. 30 ` 999 pg. 30 ` 499 Working Capital Management, w/cd pg. 30 ` 819 Financial Analysis and Modeling using Excel and VBA, w/cd pg. 30 ` 499 Financial Management, 2ed, w/cd Forex Management pg. 30 ` 449 pg. 31 ` 569 Financial Services pg. 31 ` 779 Multinational Financial Management, 9ed Financial Derivatives: A Case Study Based Learning pg. 31 ` 349 Mergers & Acquisitions and Corporate Valuation: An Excel Based Approach pg. 31 ` 349 Risk Management and Insurance Perspectives in Global Economy pg. 31 ` 699 The Complete Guide to Portfolio Construction and Management NEW pg. 24 ` 899 Corporate Governance and Accountability pg. 31 ` 499 pg. 31 ` 779 Analysis of Financial Time Series, 3ed Professional Financial Computing Using Excel and VBA, w/cd pg. 31 ` 1199 pg. 25 ` 699 Fundamentals of Risk and Insurance, 11ed NEW pg. 32 ` 399 International Financial Management, w/cd pg. 32 ` 819 Fixed Income Securities: Valuation, Risk and Risk Management pg. 32 ` 1199 Corporate Fraud Handbook: Prevention and Detection, 4ed pg. 32 ` 769 The Analysis and Use of Financial Statements, 3ed, w/cd pg. 32 ` 1119 Corporate Financial Reporting and Analysis, 3ed International Financial Management - Adaptation TBA

ACCOUNTING 9788126526444 9789351191902 9789351190301 9789350043134 9788126552689 9788126512638 9788126551262 9788177229233 9789350040973 9789350040539 9788177229356 9788126556373 9788126544066

Balakrishnan Bhatia Goyal Jain Jiambalvo Jones Kimmel Kogent Kogent Kogent Kogent Singh Stephanie

Managerial Accounting pg. 32 ` 899 Cost Accounting pg. 33 ` 495 Accounting for Managers, w/cd pg. 33 ` 395 pg. 33 ` 429 Accounting for Managers, w/cd pg. 33 ` 679 Managerial Accounting, 5ed pg. 33 ` 839 Accounting for Non-Specialists pg. 33 ` 859 Financial Accounting, 7ed, ISV ` 299 Tally 9 in Simple Steps ` 299 Tally 9 in Simple Steps, Hindi ed ` 299 Tally .ERP 9 in Simple Steps ` 299 Tally .ERP 9 in Simple Steps, Hindi ed Management Accounting: Concepts and Strategic Costing Decision NEW pg. 32 ` 549 How to Pass the CPA Exam: TheIPassTheCPAexam.com Guide for International Candidates pg. 33 ` 699

Besanko Besanko Bradley Enders

Economics of Strategy, 6ed, ISV pg. 34 ` 659 pg. 33 ` 719 Microeconomics, 5ed, ISV NEW pg. 34 ` 679 Essential Mathematics for Economics and Business, 2ed pg. 34 ` 519 Applied Econometric Time Series, 3ed

ECONOMICS 9788126540716 9788126556731 9788126509188 9788126543915

40

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AUTHORWISE LISTING ISBN 9788177223859 9788126534159 9788126516414 9788126552344 9788126544349 9789350043035 9788126512539 9788126512621

AUTHOR Keating Maddala Miles Salvatore Samuelson Singh Truett Welch

TITLE

PRICE QTY.

Managerial Economics: An Economic Foundation for Business Decisions, 2ed ` 369 pg. 34 ` 739 Introduction to Econometrics, 4ed pg. 34 ` 579 Macroeconomics: Understanding the Wealth of Nations, 2ed pg. 34 ` 739 International Economics: Trade and Finance, 11ed, ISV pg. 34 ` 769 Managerial Economics, 6ed, ISV pg. 34 ` 449 Managerial Economics, w/cd pg. 35 ` 549 Managerial Economics: Analysis, Problems, Cases, 8ed Economics: Theory and Practice, 7ed pg. 35 ` 649

HOTEL MANAGEMENT 9788126542659 9788126537242 9788126537259 9788126537266 9788126537273

Axler Bardi Barrows Feinstein Reid

Food and Beverage Service pg. 35 ` 469 pg. 35 ` 499 Hotel Front Office Management pg. 35 ` 629 Introduction to Management in the Hospitality Industry, 10ed pg. 35 ` 729 Purchasing: Selection and Procurement for the Hospitality Industry, 8ed pg. 35 ` 729 Hospitality Marketing Management, 5ed

BUSINESS / SELF HELP BOOKS BUSINESS / SELF HELP BOOKS 9788126557578 A. Baldwin Heroes & Villains of Finance: The 50 Most Colourful Characters in The History of Finance ` 399 9788126556915 Aaron K.Olson Leading with Strategic Thinking ` 499 9788126556922 Adam Morgan A Beautiful Constraint ` 499 9788126553075 Alexander Osterwalder Value Proposition Design: How to Create Products and Services Customers Want ` 699 9788126533671 Alexander Osterwalder Business Model Generation ` 699 9788126534678 Amy Lyman The Trustworthy Leader: Leveraging The Power of Trust to Transform your Organization ` 399 9788126556304 Andy Bounds Top Dog: Impress and Influence Everyone You Meet ` 350 9788126550166 Anil K. Gupta The Silk Road Rediscovered ` 599 9788126551705 Annie Tsai The Small Business Online Marketing Handbook ` 499 9788126557585 Anthony Howard Humanise: Why Human-Centred Leadership is The Key To The 21St Century ` 425 9788126554331 Ashok Som The Road To Luxury: The Evolution, Markets and Strategies of Luxury Brand Management ` 599 9788126536481 Aswath Damodaran The Little Book of Valuation: How to Value a Company Pick a Stock and Profit ` 399 9788126552702 Ben Stein How to Really Ruin Your Financial Life and Portfolio ` 250 9788126556946 Bernard Marr Big Data ` 499 9788126558094 Bill George Discover Your True North, Exapanded and Updated ed. ` 699 9788126533626 Bill Roedy What Makes Business Rock: Building The World’s Largest Global Networks ` 399 9788126557967 Bliss Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine ` 499 9788126541591 Bob Seller Forbes Best Business Mistakes ` 299 9788126507023 Brain Tracy Create Your Own Future ` 399 9788126558520 Brett N. Steenbarger Trading Psychology 2.0: From Best Practices to Best Processes ` 599 9788126533763 Brian Solis The End of Business As Usual: Rewire The Way You Work to Succeed in The Consumer Revolution ` 399 9788126514533 Brian Tracy Change Your Thinking Change Your Life ` 399 9788126558049 Browne The Little Book of Value Investing ` 299 9788126558056 Carlson A Wealth of Common Sense: Why Simplicity Trumps Complexity in Any Investment Plan ` 499 9788126551712 Christoph Lueneburger A Culture of Purpose: How to Choose The Right People and Make The Right People Choose You ` 599 9788126533640 Claire Diaz-Ortiz Twitter for Good: Change The World one Tweet at a Time ` 299 9788126555888 Connie Malamed Visual Design Solutions: Principles and Creative Inspiration for Learning Professionals ` 799 9788126555352 David Burkus The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas ` 499 9788126536450 David Gebler The 3 Power Values: How Commitment, Integrity and Transparency Clear The Roadblocks to Performance ` 499 9788126557684 David Hutchens Circle of the 9 Muses: A Storytelling Field Guide for Innovators and Meaning Makers ` 599 9788126535859 David Langton Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design ` 399 9788126533633 David Meerman Scott Real-Time Marketing & PR ` 399 9788126540815 David Sibbet Visual Leaders: New Tools for Visioning, Management & Organization Change ` 599 9788126534692 David Sibbet Visual Meetings: How Graphics, Sticky Notes & Idea Mapping can Transform Group Productivity ` 499 9788126533718 David Sibbet Visual Teams: Graphic Tools for Commitment, Innovation & High Performance ` 399 9788126550227 Denise Lee Yohn What Great Brands Do: The Seven Brand-Building Principles That Separate The Best from The Rest ` 599 9788126550272 Derek Lidow Startup Leadership: How Savvy Entrepreneurs Turn Their Ideas into Successful Enterprises ` 599 9788126535002 Dov Seidman How: Why How We Do Anything Means Everything, Expanded ed. ` 595 9788126556052 Gayle Laakmann Cracking The Tech Career ` 499 McDowell 9788126557950 Geddes Advanced Google AdWords ` 599 9788126557639 George T. Geis Semi-Organic Growth: Tactics and Strategies Behind Google’s Success, + Website ` 599 9788126544127 Gert H.N. Laursen Business Analytics For Managers: Taking Business Intelligence Beyond Reporting ` 649 9788126556328 Gill Hasson Mindfulness Pocketbook: Little Exercises for A Calmer Life ` 350

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41

BUSINESS / SELF HELP BOOKS ISBN

AUTHOR

9788126558032 9788126550265 9788126556953

9788126533657 9788126556311 9788126550234 9788126536474 9788126555338 9788126533664 9788126556908 9788126559053 9788126550241 9788126559015 9788126553532 9788126558407 9788126558421 9788126558414 9788126558377 9788126558384 9788126558391 9788126558643 9788126556038 9788126552719 9788126555499 9788126552726 9788126556335 9788126556137 9788126533602 9788126550258 9788126556045 9788126550159 9788126548606 9788126555680 9788126555925 9788126507498 9788126533053 9788126557981 9788126535866 9788126536443 9788126533619 9788126558131 9788126551682 9788126552696 9788126509065 9788126506767 9788126556939 9788126554348 9788126543250 9788126552641 9788126551699 9788126544073 9788126555345 9788126555321 9788126546435 9788126558513 9788126552207 9788126553549 9788126536467 9788126555123 9788126554324 9788126558537 9788126533596 9788126534258 9788126557974 9788126558773 9788126535842 9788126558490

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Greenblatt Hardi Meybaum Harry M. Jansen Kraemer Jr. James M. Kouzes Jamie Smart Jason Thibeault Jeffrey Gitomer Jeffrey Sampler Jennifer Aaker Joel Comm John C. Bogle John Cross John Danner John E. Flaherty Jon Gordon Jon Gordon Jon Gordon Jon Gordon Jon Gordon Jon Gordon Jon Gordon Joseph Belmonte Josh Linkner Justin Davis Kathryn D. Cramer Keery Hannon Ken Fisher Ken Fisher Kit Yarrow Lee G. Bolman Madan Birla Malcolm Frank Mark Earls Michael Bowles Michael Marquardt Micheal Burchell Montier Nancy Flynn Napoleon Hill Nitin Pangarkar Omer Artun Patrick C. Flood Patrick Lencioni Patrick Lencioni Patrick Lencioni Peter Baines Peter F. Drucker Phil Simon Philip Kotler Rahul Sarogi Rawdy McLean Rich Karlgaard Richard Rohr Robert G. Hagstrom Robert J. Anderson Robert K. Wysocki Robert P. Miles Robert Spector Rowan Gibson Sean V. Bradley Simon Lack Stephen Drotter Stephen Lambert Svane Tacy M. Byham Tim Clark Timothy Keiningham

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TITLE

PRICE QTY.

The Little Book That Still Beats the Market ` 299 The Art of Product Design: Changing How Things Get Made ` 599 Becoming The Best ` 499 The Truth About Leadership: The No-Fads, Heart-Of-The-Matter Facts You Need To Know ` 299 The Little Book of Clarity: A Quick Guide To Focus and Declutter Your Mind ` 350 Recommend This!: Delivering Digital Experiences That People Want to Share ` 599 Little Book of Leadership ` 399 Bringing Strategy Back ` 499 The Dragonfly Effect: Quick, Effective and Powerful Ways to use Social Media to Drive Social Change ` 299 Twitter Power 3.0 ` 399 John Bogle on Investing: The First 50 Years ` 499 The Little Black Book for Managers: How to Maximize Your Key Management Moments of Power ` 399 The Other F Word: How Smart Leaders, Teams, And Entrepreneurs Put Failure to Work ` 499 Peter Drucker: Shaping the Managerial Mind--How the World’s Foremost Management Thinker Crafted the Essentials of Business Success ` 599 Training Camp: What the Best Do Better Than Everyone Else ` 299 The Carpenter: A Story About the Greatest Success Strategies of All ` 299 The Energy Bus: 10 Rules to Fuel Your Life, Work and Team with Positive Energy ` 299 The Hard Hat: 21 Ways to Be a Great Teammate ` 299 The Seed: Finding Purpose and Happiness in Life and Work ` 299 Soup: A Recipe to Nourish Your Team and Culture ` 299 You Win In The Locker Room First: The 7 C’s To Build A Winning Team In Business, Sports, and Life ` 299 Buffett and Beyond, 2ed ` 499 The Road to Reinvention: How to Drive Disruption and Accelerate Transformation ` 599 Teach Yourself Visually Salesforce.com, 2ed ` 899 Lead Positive: What Highly Effective Leaders See, Say and Do ` 599 Love Your Job: The New Rules for Career Happiness ` 450 Beat The Crowd ` 499 Markets Never Forget ` 399 Decoding The New Consumer Mind: How and Why We Shop and Buy ` 599 How Great Leaders Think ` 499 Unleashing Creativity and Innovation ` 350 Code Halos ` 599 Copy, Copy, Copy: How to Do Smarter Marketing by Using Other People’s Ideas ` 799 Machine Learning in Python: Essential Techniques for Predictive Analysis ` 599 Leading with Questions ` 299 The Great Workplace: How to Build It, How to Keep It and Why It Matters ` 599 The Little Book of Behavioral Investing: How not to be your own worst enemy ` 299 The Social Media Handbook: Policies and Best Practices ` 499 Napoleon Hill’s Golden Rules: The Lost Writings ` 299 High Performance Companies: Successful Strategies from The World’s Top Achievers ` 349 Predictive Marketing ` 799 Change Lessons from The CEO: Real People, Real Change ` 699 The Three Signs of a Miserable Job: A Fable for Managers (And Their Employees) ` 599 Overcoming The Five Dysfunctions of a Team ` 349 Death by Meeting ` 449 Doing Good by Doing Good ` 499 The Five Most Important Questions You will Ever Ask About Your Organization ` 299 Too Big to Ignore: The Business Case for Big Data ` 399 Winning Global Markets: How Businesses Invest and Prosper in The World’s High-Growth Cities ` 699 Investing in India: A Value Investor’s Guide to the Biggest Untapped Opportunity in the World ` 599 Play A Bigger Game ` 199 The Soft Edge: Where Great Companies Find Lasting Success ` 599 Falling Upward: A Spirituality for The Two Halves of Life ` 499 The Warren Buffett Way, 3ed +Website ` 599 Mastering Leadership: An Integrated Framework for Breakthrough Performance and Extraordinary Business Results ` 699 Effective Project Management: Traditional, Agile, Extreme, 7ed ` 699 The Warren Buffett CEO: Secrets from the Berkshire Hathaway Managers ` 499 The Nordstrom Way to Customer Service Excellence, 2ed ` 299 The 4 Lenses of Innovation: A Power Tool for Creative Thinking ` 699 Win The Game of Googleopoly: Unlocking The Secret Strategy of Search Engines ` 499 Wall Street Potholes: Insights from Top Money Managers on Avoiding Dangerous Products ` 499 The Performance Pipeline: Getting The Right Performance At Every Level of Leadership ` 399 Undercover Boss: Inside The Tv Phenomenon that is Changing Bosses and Employees Everywhere ` 399 Startupland: How Three Guys Risked Everything to Turn an Idea into a Global Business ` 499 Your First Leadership Job: How Catalyst Leaders Bring Out The Best in Others ` 899 Business Model You: A One-Page Method for Reinventing Your Career ` 699 The Wallet Allocation Rule: Winning The Battle for Share ` 499

BUSINESS / SELF HELP BOOKS ISBN

AUTHOR

TITLE

PRICE QTY.

DUMMIES 9788126556526 9788126554386 Aaron Strout 9788126554904 Adam Fowler 9788126558223 Alan Anderson 9788126543304 Aliza Sherman 9788126543021 Allen Elkin 9788126547555 Amine Bouchentouf 9788126549467 Amrutur V. Srinivasan 9788126546640 Amy Lupold Bair 9788126547548 Andrew Kaufman 9788126557929 Andy Rathbone 9788126554454 Anna Kennedy 9788126557943 Barry Burd 9788126554683 Bernard Marr 9788126555703 Brooks Briz 9788126558759 Bruce Clay 9788126544394 Carolyn Abram 9788126543809 Cash 9788126557042 Charles H. Elliott 9788126556663 Chris Minnick 9788126542475 Christina Schlachter 9788126539093 Craig Gygi 9788126545971 David F. Carr 9788126557387 David Pogue 9788126545810 David Semmelroth 9788126554416 Dawna Jones 9788126549184 Dayna Rothman 9788126554423 Dirk Zeller 9788126534661 Dodi-Katrin Schmidt 9788126550425 Dummies 9788126544769 Ed McCarthy 9788126534685 Elizabeth Clark 9788126536504 Elizabeth Kuhnke 9788126538706 Elizabeth Kuhnke 9788126539697 Eriko Sato 9788126541331 Florian Rustler 9788126552191 Frank Ryan 9788126545346 Gail Evans 9788126553563 Gary Mccord 9788126533534 Georg Feuerstein 9788126544981 Gillian Burn 9788126545827 Greg Holden 9788126554690 James Cateridge 9788126543977 James D. Underwood 9788126554362 James Eade 9788126550500 Jamie Carger 9788126539109 Jan Zimmerman 9788126551286 Janine Warner 9788126554591 Jason Williamson 9788126554393 Jeff Sauro 9788126533749 Jeni Purdie 9788126546268 Jerry Kovarsky 9788126554898 Jesse Feiler 9788126553556 Jesse Stay 9788126550470 Jessica Pryce-Jones 9788126546442 Joan Pastor 9788126533756 Joel Elad 9788126555697 Joelle Jane Marshall 9788126514052 John B. Arden 9788126552290 John Haydon 9788126533725 John Marrin 9788126551002 John Morgan 9788126557394 John Paul Mueller 9788126553419 John Steventon 9788126558834 John Walkenbach 9788126552818 Jon Chappell

1,001 GRE Practice Questions for Dummies: With Free Online Practice ` 699 Location-Based Marketing for Dummies ` 499 Nosql for Dummies ` 499 Statistics for Big Data for Dummies ` 499 Social Media Engagement for Dummies ` 399 Stress Management for Dummies, 2ed ` 399 Arabic for Dummies, 2ed ` 499 Hinduism for Dummies ` 499 Blogging for Dummies, 5ed ` 499 Russian for Dummies, 2ed ` 499 Windows 10 for Dummies ` 499 Business Development for Dummies ` 499 Android Application Development All-In-One for Dummies, 2ed ` 599 Key Performance Indicators for Dummies ` 499 Getting A Social Media Job for Dummies ` 399 Search Engine Optimization All-In-One for Dummies, 3ed ` 599 Facebook for Dummies, 5ed ` 399 Psychology for Dummies, 2ed ` 399 Anger Management for Dummies, 2ed ` 499 Coding with Javascript for Dummies ` 499 Critical Conversations for Dummies ` 249 Six Sigma for Dummies, 2ed ` 399 Social Collaboration for Dummies ` 449 Classical Music for Dummies, 2ed ` 499 Data Driven Marketing for Dummies ` 499 Decision Making for Dummies ` 499 Lead Generation for Dummies ` 449 Successful Time Management for Dummies, 2ed ` 499 French for Dummies, 2ed, w/cd ` 499 Piano and Keyboard All In One for Dummies ` 599 Wine for Dummies, 5ed ` 399 Flirting for Dummies ` 199 Body Language for Dummies, 2ed ` 499 Persuasion & Influence for Dummies ` 349 Japanese for Dummies, 2ed, w/cd ` 499 Mind Mapping for Dummies ` 499 Willpower for Dummies ` 149 Counseling Skills for Dummies, 2ed ` 399 Golf for Dummies ` 599 Yoga for Dummies, 2ed ` 399 Personal Development All-In-One For Dummies, 2ed ` 499 Starting An Online Business for Dummies, 7ed ` 499 Film Studies for Dummies ` 599 Competitive Intelligence for Dummies ` 449 Chess for Dummies, 3ed ` 499 Facebook All In One for Dummies, 2ed ` 599 Social Media Marketing All-in-One for Dummies, 2ed ` 499 Social Media Design for Dummies ` 499 Getting A Big Data Job for Dummies ` 299 Customer Analytics for Dummies ` 499 Life Coaching for Dummies, 2ed ` 499 Playing Keyboard for Dummies ` 499 iOS Programming with Swift for Dummies ` 499 Google+ Marketing for Dummies ` 499 Running Great Meeting & Workshops for Dummies ` 299 Success As An Introvert for Dummies ` 399 LinkedIn for Dummies, 2ed ` 349 Managing Anxiety with Mindfulness for Dummies ` 149 Improving Your Memory for Dummies ` 499 Facebook Marketing for Dummies, 4ed ` 499 Leadership for Dummies ` 499 Lean Six Sigma for Dummies, 2ed ` 499 Python for Data Science for Dummies ` 599 Djing for Dummies, 3ed ` 499 Excel VBA Programming for Dummies, 4ed ` 599 Guitar All-In-One for Dummies, 2ed ` 599

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43

BUSINESS / SELF HELP BOOKS ISBN

AUTHOR

9788126555383 9788126554379 9788126533589 9788126538690 9788126546657 9788126536498 9788126541461 9788126533565 9788126554584 9788126557059 9788126538768 9788126543762 9788126548590 9788126533770 9788126555178 9788126554409 9788126536528 9788126538720 9788126554447 9788126556519 9788126539574 9788126553570 9788126555864 9788126554430 9788126541348 9788126554461 9788126550432 9788126554478 9788126557066 9788126543014 9788126557868 9788126533572 9788126543779 9788126557936 9788126545353 9788126533541 9788126543793 9788126534647 9788126555116 9788126513659 9788126551279 9788126533732 9788126556977 9788126552269 9788126535873 9788126556960 9788126554355 9788126538751 9788126535880 9788126558438 9788126550449 9788126552801 9788126538713 9788126550487 9788126538744 9788126544387 9788126538737 9788126533688 9788126534654 9788126544974 9788126554485 9788126541355 9788126552306 9788126534708

44

Jon Paz Jonathan Margolis Joshua Waldman Judy Apps Karen Dietz Kate Burton Kate Burton Katherine Lockett Kathleen Taylor Keith Mccormick Ken Lloyd Kennedy Krista Neher Kyle Lacy Larry Payne Laura Fitton Laura Fitton Leslie Poston Lillian Pierson Lisa Zimmer Hatch Lori Randall Stradtman Maggie Hamand Mark C. Layton Mark Lafay Mark Phillips Martin Cohen Mathew Sweezey Max Messmer Michael Alexander Michael Becker Michael Burton Mike Bryant Muehlhausen Nikhil Abraham Patrick Sherratt Paul Dunay Paul Mulvey Paulina Christensen Peter H. Gregory Rae Orion Ray Anthony Rhena Branch Ric Shreves Roger Burghall Roger Henderson Ron Woldoff Roy Barnes Ruth Mortimer Sarah Jarvis Scott Anderson Miller Shamshah Alidina Sharat Sharan Shiv Singh Stefan Thomas Stephan Bodian Stephen J. Genco Susan Chritton Susan J. Getgood Susana Wald Tracy Packiam Alloway Veechi Curtis Victoria Pynchon Wendy Abraham Wendy Abraham

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Salesforce Service Cloud for Dummies ` 499 Guerrilla Marketing for Dummies ` 499 Job Searching with Social Media for Dummies ` 349 Voice & Speaking Skills for Dummies, w/cd ` 399 Business Storytelling for Dummies ` 499 Confidence for Dummies, 2ed ` 249 Business Skills All-in-One for Dummies ` 499 Work / Life Balance for Dummies ` 349 Getting A Web Development Job for Dummies ` 299 SPSS Statistics for Dummies, 3ed ` 599 Performance Appraisals & Phrases for Dummies ` 199 Job Search Letters for Dummies ` 399 Visual Social Marketing for Dummies ` 499 Twitter Marketing for Dummies ` 349 Yoga All-In-One for Dummies ` 499 Twitter for Dummies, 3ed ` 399 Twitter for Dummies, Pocket ed ` 99 Social Media Metrics for Dummies ` 349 Data Science for Dummies ` 499 Act for Dummies with Practice Tests Online, 6ed ` 699 Online Reputation Management for Dummies ` 399 Creative Writing Exercises for Dummies ` 499 Scrum for Dummies ` 699 Drones for Dummies ` 399 Guitar for Dummies, 3ed, w/cd ` 399 Critical Thinking Skills for Dummies ` 399 Marketing Automation for Dummies ` 499 Human Resource Kit for Dummies, 3ed ` 499 Excel Macros for Dummies ` 499 Mobile Marketing for Dummies ` 399 Android App Development for Dummies, 3ed ` 499 Self-Hypnosis for Dummies, w/cd ` 499 Business Models for Dummies ` 399 Getting A Coding Job for Dummies ` 299 Passing Exams for Dummies, 2ed ` 299 Facebook Marketing for Dummies, 2ed ` 349 Business Analysis for Dummies ` 449 German for Dummies, 2ed, w/cd ` 399 Getting An Information Security Job for Dummies ` 299 Astrology for Dummies, 2ed ` 499 Innovative Presentations for Dummies ` 449 Boosting Self-Esteem for Dummies ` 349 Social Media Optimization for Dummies ` 399 Lean Six Sigma Business Transformation for Dummies ` 499 Dad’s Guide to Pregnancy for Dummies ` 349 GRE for Dummies, 8ed with Practice Online ` 499 Customer Experience for Dummies ` 499 Marketing for Dummies, 3ed ` 349 Pregnancy for Dummies, 2ed ` 349 Inbound Marketing for Dummies ` 699 Mindfulness at Work for Dummies ` 499 Webinars for Dummies ` 449 Social Media Marketing for Dummies, 2ed ` 349 Business Networking for Dummies ` 299 Meditation for Dummies, 3ed, w/cd ` 399 Neuromarketing for Dummies ` 499 Personal Branding for Dummies ` 349 Professional Blogging for Dummies ` 349 Spanish for Dummies, 2ed, w/cd ` 399 Training Your Brain for Dummies ` 299 Creating A Business Plan for Dummies ` 499 Success as a Mediator for Dummies ` 399 Chinese for Dummies, 2ed ` 499 Chinese for Dummies, Revised ed ` 349

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CONTENTS

930+ Journal Backfiles

BUSINESS

1

BUSINESS ANALYTICS

1

COMMUNICATIONS

7

ENTREPRENEURSHIP

8

HUMAN RESOURCE MANAGEMENT

9

INTERNATIONAL BUSINESS

11

MANAGEMENT

11

MANAGEMENT INFORMATION SYSTEMS

12

MARKETING

14

OPERATIONS MANAGEMENT

18

ORGANIZATIONAL BEHAVIOR

22

STRATEGIC MANAGEMENT

23

FINANCE

24

ACCOUNTING

32

ECONOMICS

33

HOTEL MANAGEMENT

35

SUBJECTWISE LISTING

36

BUSINESS / SELF-HELP BOOKS

41

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