Wiley Academic Catalog Business, Finance & Economics

2014

Business, Finance & Economics

JEE KNOCKOUT速

CONTENTS BUSINESS

1

BUSINESS ANALYTICS

1

COMMUNICATIONS

4

ENTREPRENEURSHIP

5

HUMAN RESOURCE MANAGEMENT

6

INTERNATIONAL BUSINESS

7

MANAGEMENT

8

MANAGEMENT INFORMATION SYSTEMS

9

MARKETING

11

OPERATIONS MANAGEMENT

15

ORGANIZATIONAL BEHAVIOUR

19

STRATEGIC MANAGEMENT

20

FINANCE

22

ACCOUNTING

29

ECONOMICS

31

HOTEL MANAGEMENT

33

SUBJECTWISE LISTING

34

BUSINESS / SELF-HELP BOOKS

39

NOTE TBA indicates - To Be Announced Prices are subject to change without prior notice Prices of exclusive titles are available on request I M Indicates availability of Instructor Manual

Indicates availability of ebook

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Business Systems bs.ecomod.i1

Optimization Modeling of Economic Systems

bs.lean.i1

Initial Lean Supply Chain – Proficiency

bs.lean.i2

Initial Lean Supply Chain – Tactical

bs.lean.i3

Initial Lean Supply Chain – Leadership

bs.lean.i4

Initial Lean Supply Chain – Strategic

bs.sust.i1

Sustainability Strategies

Chemical Engineering ce.batt.i1

Introduction to Battery Technology for Hybrid Electric Vehicles

Computer Science cs.con.i1

Principles of Concurrency

cs.para.i2

Principles of Parallelism

Electrical & Computer Engineering ece.embed.i1

Signal Processing for Embedded Systems

ece.nano.i1

Fundamentals of Nanoelectronics, Basic Concepts

ece.nano.i2

Fundamentals of Nanoelectronics Including NEGF

ece.power.i1

Hybrid-Electric Vehicle – Power Electronics & Electric Machines

ece.vlsi.a1

Advanced VLSI Design – Low-Power Electronics and Design

ece.vlsi.a2

Advanced VLSI Design – Dynamic Power Management

ece.vlsi.a3

Advanced VLSI Design – Error Resilient VLSI Design

Liberal Arts cla.com.i1

Presenting Complex Information

Mechanical Engineering me.hysys.i1

Hybrid-Electric Vehicle – Performance & Environment Impact

me.kinet.i1

Dynamics – Kinematics

me.kinet.i2

Dynamics – Kinetics

me.nano.m1

Thermal Energy at the Nanoscale

me.stat.m1

Vector Basics, Particles, and Rigid Bodies

me.stat.m2

Fluids, Friction, and Frames and Machines

me.stat.m3

Internal Loads and Basic Stress Analysis

me.vibs.i3

Dynamics – Introduction to Mechanical Vibration

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BUSINESS / BUSINESS ANALYTICS BUSINESS E-Commerce: Fundamentals and Applications Chan Table of Contents • Part I: Technologies (Fundamentals) • Internet and World Wide Web • Client-side Programming • Server-side Programming I: Servlet fundamentals • Server-side Programming II: Database Connectivity • Server-side Programming III: Session Tracking • Basic Cryptography for Enabling E-commerce • Internet Security • Advanced technologies for e-commerce • Part 2: Applications • Internet Payment Systems • Consumer-oriented E-commerce • Business-oriented E-commerce • E-service • Web Advertising and Web Publishing • Step-by-Step Exercises for Building the VBS ISBN: 9788126514694 |

` 589

Business Process Reengineering & Change Management Dey Table of Contents • Business Process Reengineering and Kaizen • Definition and Illustrations of Business Process Reengineering • Business Process Reengineering and Other Management Concepts • Implementation of Business Process Reengineering • Reengineering Structure • Common Pitfalls in Business Process Reengineering • Change Management in Business Process Reengineering ISBN: 9788177225365 |

` 349

Business Law for Managers Goel Table of Contents • Laws relating to Contract, Sale of Goods, Negotiable Instruments and Consumer Protection. • Highlights of laws relating to Intellectual Property including Patents, Copyright and Trademark. • Highlights of some relevant economic laws like IT Act 2000; FEMA 1999; and Competition Act 2002. • Corporate laws include Company Law along with Corporate Governance. • Legal aspects relating to business - Partnerships, Alternative Dispute Redressal, Sexual Harassment, Right to Information and Environment Protection. • Relevant aspects of the Constitution of India concerning business.

ISBN: 9788177225358 |

` 349

Forthcoming Title The Business Law Book Kapoor

BUSINESS ANALYTICS Code Halos : How the Digital Lives of People, Things and Organizations are Changing the Rules of Business NEW Frank Table of Contents • Digits over Widgets: The Next Age of Business and Technology • Four Principles for Success in the Code Halo Economy • Winning with the Crossroads Model ISBN: 9788126548606 |

` 599

Microsoft Big Data Solutions NEW Jorgensen Table of Contents • What Is Big Data? • Setting up for Big Data with Microsoft • Storing and Managing Big Data • Working with Your Big Data • Big Data and SQL Server Together • Moving Your Big Data Forward ISBN: 9788126548767 |

` 699

Modeling for Insight: A Master Class for Business Analysts NEW Powell Table of Contents • Foundations of Modeling for Insight • Spreadsheet Engineering • A First Example The Red Cross Problem • Retirement Planning Problem • Technology Option • Medi Device • Draft Commercials • New England College Skiway • National Leasing, Inc. • Pharma X and Pharma Y • Invivo Diagnostics, Inc. ISBN: 9788126547111 |

` 749

Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die NEW Siegel Table of Contents • Liftoff! Prediction Takes Action (deployment) • With Power Comes Responsibility: Hewlett-Packard, Target and the Police Deduce Your Secrets (ethics) • The Data Effect: A Glut at the End of the Rainbow (data) • The Machine That Learns: A Look inside Chase’s Prediction of Mortgage Risk (modeling) • The Ensemble Effect: Netflix, Crowdsourcing, and Supercharging Prediction (ensembles) • Watson and the Jeopardy! Challenge (question answering) • Persuasion by the Numbers: How Telenor, U.S. Bank and the Obama Campaign Engineered Influence (uplift) • Afterword • Ten Predictions for the First Hour of 2020 • Appendices • Five Effects of Prediction • TwentyOne Applications of Predictive Analytics • Prediction People--Cast of “Characters” ISBN: 9788126547999 |

` 599

Prices are subject to change without prior notice.

1

BUSINESS ANALYTICS Marketing Analytics: Data-Driven Techiniques with Microsoft Excel NEW Winston Table of Contents • Using Excel to Summarize Marketing Data • Pricing • Forecasting • What do Customers Want? • Customer Value • Market Segmentation • Forecasting New Product Sales • Retailing • Advertising • Marketing Research Tools • Internet and Social Marketing ISBN: 9788126548620 |

` 799

An Introduction to Multivariate Statistical Analysis, 3ed Anderson Table of Contents • The Multivariate Normal Distribution. • Estimation of the Mean Vector and the Covariance Matrix. • The Distributions and Uses of Sample Correlation Coefficients. • The Generalized T2-Statistic. • Classification of Observations. • The Distribution of the Sample Covariance Matrix and the Sample Generalized Variance. • Testing the General Linear Hypothesis: Multivariate Analysis of Variance • Testing Independence of Sets of Variates. • Testing Hypotheses of Equality of Covariance Matrices and Equality of Mean Vectors and Covariance Matrices. • Principal Components.

• Cononical Correlations and Cononical Variables. • The Distributions of Characteristic Roots and Vectors. • Factor Analysis. • Pattern of Dependence; • Graphical Models.

ISBN: 9788126524488 |

` 649

Mastering Data Mining: The Art and Science of Customer Relationship Management Berry Table of Contents • Setting the Focus • The Three Pillars of Data Mining • Case Studies ISBN: 9788126518258 |

` 619

Using Excel for Business Analysis: A Guide to Financial Modelling Fundamentals, + Website Fairhurst Table of Contents • What Is Financial Modelling? • Building a Model • Best Practice Principles of Modelling • Financial Modelling Techniques • Using Excel in Financial Modelling • Functions for Financial Modelling • Tools for Model Display • Tools for Financial Modelling • Common Uses of Tools in Financial Modelling • Model Review • Stress-Testing, Scenarios, and Sensitivity Analysis in Financial Modelling • Presenting Model Output ISBN: 9788126545650 |

2

` 799

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Data Smart: Using Data Science to Transform Information into Insight Foreman Table of Contents • Everything You Ever Needed to Know about Spreadsheets but Were Too Afraid to Ask • Cluster Analysis Part I: Using K-Means to Segment Your Customer Base • Naïve Bayes and the Incredible Lightness of Being an Idiot • Optimization Modeling: Because That “Fresh Squeezed” Orange Juice Ain’t Gonna Blend Itself • Cluster Analysis Part II: Network Graphs and Community Detection • The Granddaddy of Supervised Artificial Intelligence--Regression • Ensemble Models: A Whole Lot of Bad Pizza • Forecasting: Breathe Easy; You Can’t Win • Outlier Detection: Just Because They’re Odd Doesn’t Mean They’re Unimportant • Moving from Spreadsheets into R ISBN: 9788126546145 |

` 699

Taming The Big Data Tidal Wave: Finding Opportunities in Huge Data Streams with Advanced Analytics Franks Table of Contents • What Is Big Data and Why Does It Matter? • Web Data: The Original Big Data • A Cross-Section of Big Data Sources and the Value They Hold • The Evolution of Analytic Scalability • The Evolution of Analytic Processes • The Evolution of Analytic Tools and Methods • What Makes a Great Analysis? • What Makes a Great Analytic Professional? • Who Is the Analytic Professional? • What Makes a Great Analytics Team? • Enabling Analytic Innovation • Creating a Culture of Innovation and Discovery ISBN: 9788126545698 |

` 999

Next Generation Excel, 2ed: Modeling in Microsoft Excel for Analysts and MBAs Gottlieb Table of Contents • · AutoFill • Selecting Efficiently in Excel • Formulas, Functions and Relative and Absolute Addressing • Naming Cells and Ranges • Conditional and Advanced Conditional Formatting in Excel • Excel Charts • Sparkline and Advanced Topics in Excel Charts • IF Functions • Text Manipulation • Descriptive Statistics • Frequency Distributions • Statistical Regression • Data Analysis--The Excel Easy to Use Statistics Add-In • Data Analysis--Multi-Regression • Naming Cells--For Meaningful Decision Making and Modeling • What-If Analysis and Goal Seek • Sensitivity Analysis-One- and Two-Way Data Tables • Using Scroll Bars for Sensitivity Analysis • Multi-Page Budgets--Going to the Third Dimension • Lookup Tables • Sorting Data • AutoFilter • Data Forms and Features Eliminated in Excel 2007 and 2010 • Group and Outline Data • Excel Subtotals • Pivot Tables • Data Mining Using Pivot Tables • Using Slicers to Filter Pivot Tables • NPV and IRR--Evaluating Capital Investments • Unconventional Financial Functions: XNPV and XIRR • Frequently Used Financial Functions • Amortization Tables • Accounting Depreciation Functions • Beyond the Goal Seek--More Than One Changing Cell? Use the Solver • The Solver Add-In--Optimizer ISBN: 9788126542581 |

` 699

BUSINESS ANALYTICS Web Analytics 2.0: The Art of Online Accountability & Science of Customer Centricity Kaushik Table of Contents • The Bold New World of Web Analytics 2.0. • The Optimal Strategy for Choosing Your Web Analytics Soul Mate. • The Awesome World of Clickstream Analysis: Metrics. • The Awesome World of Clickstream Analysis: Practical Solutions. • The Key to Glory: Measuring Success. • Failing Faster: Unleashing the Power of Testing and Experimentation. • Competitive Intelligence Analysis. • Emerging Analytics: Social, Mobile, and Video. • Optimal Solutions for Hidden Web Analytics Traps. • Guiding Principles for Becoming an Analysis Ninja. • Advanced Principles for Becoming an Analysis Ninja. • The Web Analytics Career. • HiPPOs, Ninjas and the Masses: Creating a Data-Driven Culture.

ISBN: 9788126542451 |

` 699

Also useful for Management Information Systems / Operations Management

Data Mining Methods and Models

Mining Using Classic Statistical Techniques. • Decision Trees. • Artifi cial Neural Networks.

• Nearest Neighbor Approaches: Memory-Based Reasoning and Collaborative Filtering. • Knowing When to Worry: Using Survival Analysis to Understand Customers. • Genetic Algorithms and Swarm Intelligence. • Tell Me Something New: Pattern Discovery and Data Mining. • Finding Islands of Similarity: Automatic Cluster Detection. • Alternative Approaches to Cluster Detection. • Market Basket Analysis and Association Rules. • Link Analysis. • Data Warehousing, OLAP, Analytic Sandboxes, and Data Mining. • Building Customer Signatures. • Derived Variables: Making the Data Mean More. • Too Much of a Good Thing? Techniques for Reducing the Number of Variables. • Listen Carefully to What Your Customers Say: Text Mining.

ISBN: 9788126534722 |

` 679

Also useful for Management Information Systems

Data Mining Using SAS Enterprise Miner Matignon Table of Contents • Introduction. • Sample Nodes. • Explore Nodes. • Modify Nodes. • Model Nodes. • Assess Nodes. • Scoring Nodes. • Utility Nodes.

ISBN: 9788126535668 |

` 779

Larose Table of Contents • · Dimension Reduction Methods • Regression Modeling • Multiple Regression and Model Building • Logistic Regression • Naïve Bayes and Bayesian Networks • Genetic Algorithms • Case Study: Modeling Response to Direct-Mail Marketing ISBN: 9788126507764 |

` 439

Business Analytics for Managers: Taking Business Intelligence Beyond Reporting Laursen Table of Contents • The Business Analytics Model. • Business Analytics at Strategic Level. • Development and Deployment of Information at the Functional Level. • Business Analytics at the Analytical Level. • Business Analytics at the Data Warehouse Level. • The Company’s Collection of Source Data. • Structuring of a Business Intelligence Competency Center. • Assessment and Prioritization of BA Projects. • Business Analytics in the Future.

ISBN: 9788126544127 |

` 649

Also useful for MIS / Operations Management

Data Mining Techniques: For Marketing, Sales and Customer Relationship Management, 3ed

Excel Data Analysis: Your Visual Blueprint for Analyzing Data, Charts and Pivottables, 4ed Mcfedries Table of Contents • Building Formulas for Data Analysis • Troubleshooting Formulas • Enhancing Formulas with Functions • Analyzing Financial Data • Analyzing Statistical Data • Building Tables for Data Analysis • Sorting and Filtering Data • Learning Data Analysis Techniques • Working with Data Analysis Tools • Tracking Trends and Making Forecasts • Working with the Analysis Tool Pak • Analyzing Data with PivotTables • Visualizing Data with Charts • Importing Data into Excel • Querying Data Sources • Learning VBA for Data Analysis ISBN: 9788126544004 |

` 499

Big Data, Big Analytics: Emerging Business Intelligence and Analytic Trends for Today’s Businesses Minelli Table of Contents • What Is Big Data and Why Is It Important? • Industry Examples of Big Data • Big Data Technology • Information Management • Business Analytics • The People Part of the Equation • Data Privacy and Ethics ISBN: 9788126544691 |

` 499

Linoff Table of Contents • What Is Data Mining and Why Do It? • Data Mining Applications in Marketing and Customer Relationship Management. • The Data Mining Process. • Statistics 101: What You Should Know About Data. • Descriptions and Prediction: Profiling and Predictive Modeling. • Data Prices are subject to change without prior notice.

3

BUSINESS ANALYTICS / COMMUNICATIONS Fundamentals of Business Analytics

Business Intelligence

Prasad

Vercellis

Table of Contents • Business View of Information Technology Applications • Case Study Briefs • Types of Digital Data • Introduction to OLTP and OLAP • Getting Started with Business Intelligence • BI Definitions and Concepts • Basics of Data Integration • Multidimensional Data Modeling • Measures, Metrics, KPIs, and Performance Management • Basics of Enterprise Reporting • BI Road Ahead ISBN: 9788126532032 |

Table of Contents • Components of the decision-making process. • Business intelligence. • Decision support systems. • Data warehousing. • Mathematical models and methods. • Mathematical models for decision making. • Data mining. • Data preparation. • Data exploration. • Regression. • Time series. • Classification. • Association rules. • Clustering. • Business intelligence applications. • Marketing models. • Logistic and production models. • Data envelopment analysis.

` 529

Also useful for Management Information Systems / Operations Management

ISBN: 9788126541881 |

EXCLUSIVE TITLES

Too Big To Ignore: The Business Case for Big Data Simon Table of Contents • Data 101 and the Data Deluge • Demystifying Big Data • The Elements of Persuasion: Big Data Techniques • Big Data Solutions • Case Studies: The Big Rewards of Big Data • Taking the Big Plunge • Big Data: Big Issues and Big Problems • Looking Forward: The Future of Big Data • Final Thoughts ISBN: 9788126543250 |

Applied Data Mining: Statistical Methods for Business and Industry

Big Data: Understanding How Data Powers Big Business Schmarzo

ISBN: 9788126545452 |

` 499

Data Mining for Business Intelligence: Concepts, Techniques and Applications in Microsoft Office Excel with XLMiner

Applied Data Mining: Statistical Methods for Business and Industry Giudici ISBN: 9812531785 |

$ 5.50

Exclusively distributed by CBS Publishers & Distributors

Giudici

` 399

Table of Contents • The Big Data Business Opportunity • Big Data History Lesson • Business Impact of Big Data • Organizational Impact of Big Data • Understanding Decision Theory • Creating the Big Data Strategy • Understanding Your Value Creation Process • Big Data User Experience Ramifi cations • Identifying Big Data Use Cases • Solution Engineering • Big Data Architectural Ramifi cations • Launching Your Big Data Journey • Call to Action

` 489

Forthcoming Titles Hadoop in Simple Steps Kogent

Hadoop Security Lakhe

COMMUNICATIONS Management Communication, 3ed Bell Table of Contents • Pillars of Management Communication. • Letters, Memos and E-mail. • Reports and Proposals. • Career Communication. • Communication Issues for Management Success.

ISBN: 9788126529452 |

` 669

Shmueli Table of Contents • Overview of the Data Mining Process • Data Exploration and Dimension Reduction • Evaluating Classification and Predictive Performance • Multiple Linear Regression • Three Simple Classification Methods • Classification and Regression trees • Logistic Regression • Neural Nets • Discriminant Analysis ISBN: 9788126517589 |

` 659

Also useful for Operations Management

4

Soft Skills for Managers Kalyana Table of Contents • Introduction to Soft Skills • Leadership • Team Building • Positive Attitude • Communications • Perception • Decision Making • Motivation • Goal Setting • Emotional Intelligence Management • Time Management • Stress Management ISBN: 9788177225686 |

Visit us at www.wileyindia com

` 225

COMMUNICATIONS / ENTREPRENEURSHIP Soft Skills for Young Managers Rao Table of Contents • Indian Education • Indian Cricket • Employability Skills • Communication Skills • Soft Skills • Entrepreneurial Skills • Leadership Skills • Decision Making Skills • Time Management • Indian Knowledge Workers • Consultants vs. Contractors • Failure is Only a Comma • Suicide is not the Solution • Grow Your Potential • Westernization • Indian Media • Corruption • Black Money • Reverse Brain Drain • Women Power • India An Emerging Super Power ISBN: 9788177223774 |

` 375

Communication Skills Handbook: How to Succeed in Written and Oral Communication Summers Key Features • To outline the minimum requirements for formal presentation of written and verbal material • Assists lecturers to apply a consistent approach to the assessment of the formal presentation of written and verbal material by students irrespective of department, unit or level of study • Reinforces that communication skills should be viewed by students as an integral component of their studies and essential to their careers, rather than as optional skills isolated from their chosen disciplines • This edition has been thoroughly updated to reflect the sixth edition of the Style Manual ISBN: 9788126522231 |

` 169

Integrated Business Communication in a Global Marketplace Stuart Table of Contents • Building Blocks of Communication • The Complex World of the Sender • Knowing the Receivers of Your Messages • Breaking through the Noise • Communication Channels • Business Communication and Public Relations Tools • External Communication: Messaging to your Publics • Internal Communication: Messaging within your Company • The Importance of Effective Communication in the Workplace • Issues of Organizational Leadership • Global Communication Expands • Communication in the New Management World • Issues Affecting Communication Strategy • New Focus on Responsible Communication • Looking Ahead ISBN: 9788126513451 |

` 599

ENTREPRENEURSHIP

Patterns of Entrepreneurship Kaplan

Table of Contents • The Entrepreneurial Process • Developing Ideas and Business Opportunities • Analyzing The Market, Customers and Competition • Preparing The Winning Business Plan • Setting up The Company • EarlyStage Financing • Growth Funding • Discovering The Value in Intellectual Property: The Competitive Edge • Preparing The Organization For Growth • Developing an

E-Business Strategy • Managing Financial Operations • Buying Existing and Turnaround Businesses and Opening Franchises • Launching A High-Tech Venture • Harvesting and Exiting The Venture: Options and Alternatives ISBN: 9788126512829 |

` 499

Entrepreneurship Theory at the Crossroads: Paradigms and Praxis, 2ed Manimala Table of Contents • Entrepreneurial Innovation: Beyond Schumpeter • Innovative Entrepreneurship: Testing the Theory of Environmental Determinism • Entrepreneurial Heuristics: A Comparison between High PI (Pioneering-Innovative) and Low PI Ventures • Rules of Thumb that help Innovators: ATale of Two Entrepreneurs • New Venture Strategies: The Innovators’ Choice • Beyond Innovators and Imitators: A Taxonomy of Entrepreneurs • Networking for Innovation: Anecdotal Evidences from a Large-Sample Study of Innovative Enterprises • Higher Education-Enterprise Co-operation and the Entrepreneurial Graduate: The Need for a New Paradigm • Organizational Learning through Partnerships: The Case of SMEs • Managing R & D in SMEs: Taking Advantage of the Giants’ Shoulders • Growth Venture Policies and Founder Characteristics: Evidence from British High-Growth and Low-Growth Ventures • Policies and Founder Characteristics of New Technology-Based Firms (NTBFs): A Comparison between British and Indian Firms • Founder Characteristics and Start-up Policies of Entrepreneurial Ventures: A Comparison between British and Indian Enterprises • Entrepreneurial Motivation Revisited • Promoting Industrial Clusters in India: Lessons from Europe and East Asia • Entrepreneurship in Established Indian Firms: Strategies for Coping with Large-Scale Changes in the Business Environment • Financing Innovation: Strategies of Established versus Start-up Ventures • Turnaround Management: AStage-Theory for the Doubly Entrepreneurial Act • Entrepreneurial Framework Conditions and Activity Levels in India: Results of a National Survey Compared with the Global Scenario • Epilogue Manimala’s Entrepreneurial Cognition Research: The Beginning of ‘Deep’ Entrepreneurial Cognition Research ISBN: 9788177224603 |

` 449

Entrepreneurship and Small Business, 3ed Asia-Pacific Schaper Table of Contents • The nature of small business and entrepreneurship • Getting into business. • Selected topics ISBN: 9788126531165 |

` 669

Entrepreneurship, w/cd Trehan Table of Contents • Establishing a New Enterprise • Financial Requirements of a New Enterprise • Managing a New Enterprise • Expansion Strategies of an Enterprise • Business Continuity Plan • Small-Scale Enterprises • Institutional Support for Small Enterprises • Challenges for Small Enterprises • Organizational Complexity, Creativity and Culture • Decision Support System • Intellectual Property • Franchising ISBN: 9789350040263 |

` 429

Prices are subject to change without prior notice.

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ENTREPRENEURSHIP / HUMAN RESOURCE MANAGEMENT HUMAN RESOURCE MANAGEMENT Strategic Human Resource Management, w/cd NEW Rao Table of Contents • · Transformation of Personnel Function • Introduction to Strategic Human Resource Management • Human Capital • An Investment Perspective of Human Resources • Human Resource Environment • The Concept of Strategy and Types of Strategies • HR Strategy and its Components • Integration of HR Strategy with Organizational Strategies • Human Resources as a Source of Competitive Advantage • HR’s Role as a Strategic Partner • Design and Redesign of Work Systems • Strategic Human Resource Planning • Strategic Recruitment and Selection • Succession Planning and Management • Strategic Training and Development • A Learning Organization • Performance Management • Strategic Compensation Management • Strategic Industrial Relations • Knowledge Management • High Performance Work Practices • Employee Engagement • HR Evaluation and HR Audit • HR Outsourcing • Global Human Resource Management ISBN: 9789351192589 |

` 449

Strategic Human Resources: Frameworks for General Managers, 3ed Baron Table of Contents • The Five Factors • Consistent HR Practices: The Whole Can Be More Than the Sum of the Parts • Employment and Economics • Employment as a Social Relation • Voice: Unions and Other Forms of Employee Representation • Employment, Society and the Law • Internal Labor Markets • High-Commitment HR • Performance Evaluation • Pay for Performance • Compensation Systems: Forms, Bases and Distribution of Rewards • Job Design • Staffing and Recruitment • Training • Promotion and Career Concerns • Downsizing • Outsourcing • HRM in Emerging Companies • Organizing HR ISBN: 9788126524914 |

` 619

Human Resource Management, 10ed DeCenzo Table of Contents • Understanding HRM • The Legal and Ethical Context of HRM • Staffing the Organization • Training and Development • Maintaining High Performance • LaborManagement Environments ISBN: 9788126531196 |

` 569

Human Resource Management Gupta Table of Contents • Overview of HRM • Human Resource Planning • Job Analysis, Job Description, Job Specification and Job Evaluation • Acquisition of Human Resource • Training and Development • Performance Appraisal • Change Management • Career and Succession Planning • Maintenance of Human Resource • Compensation Management • Latest Trends in Human Resource Management ISBN: 9788177228212 |

Training & Development (Indian Text ed) Janakiram Table of Contents • Training • Training Needs • Training Design • Learning • Training Process • Training Methods, Techniques and Aids • Implementation of Training • Trainer’s Skills and Styles • Management Development • Validation and Evaluation of Training 12 Cases ISBN: 9788177227253 |

Visit us at www.wileyindia com

` 379

Human Resource Management: A Managerial Tool Kleiman Description The book contains exercises in each chapter that are designed to keep students thinking about competitive advantage in a variety of scenarios; discussion questions. The book is having dozens of up-to-date cases with analysis and discussion as well as cases for additional student analysis. It contains experiential exercises in which the user is asked to analyze a case study. The book also features policies and materials from wellknown companies’ HR Policy statements and practices, examples of commonly used forms, and relevant laws and government regulations.

ISBN: 9788177223750 |

` 349

Industrial Sociology Mathur Table of Contents • Nature and Scope of Industrial Sociology • Development of Industry • Industrialization in India • Grievances and Grievance Handling Procedure • Discipline and Management of Discipline • Nature and Causes of Industrial Disputes • Strikes and Lock-outs • Industrial Relations Machinery • Tripartite and Bipartite Machinery • Trade Unionism in India • The Trade Union Act, 1926 • The Industrial Employment (Standing Orders) Act, 1946 ISBN: 9788177228465 |

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` 229

HUMAN RESOURCE MANAGEMENT / INTERNATIONAL BUSINESS Human Resource Management, w/cd

Performance Management, w/cd Rao Table of Contents • Fundamentals of Performance Management • Performance Management Process - I • Performance Management Process - II • Team and Organizational Performance Management ISBN: 9789350042892 |

` 395

Strategic Human Resource Management, 2ed Schuler Table of Contents • Looking Inside for Competitive Advantage • Understanding Human Resource Management in the Context of Organizations and Their Environments • Implications of the Converging Economy for Human Resource Management • Human Resources and the Resource Based view of the Firm • The Complex Resource-Based View: Implications for Theory and Practice in Strategic Human Resource Management • Alignment of Human Resources and their Impact on Business Performance • Converting Global Presence into Global Competitive Advantage • Human Resource Strategy in International Context • Reframing Global Mindset: From Thinking to Acting • A QuarterCentury Review of Human Resource Management in the US: The Growth in Importance of the International Perspective • European Human Resource Management: Researching Developments over Time • HRM in China • HRM in India • HR Strategy and Competitive Advantage in the Service Sector • Managing the Human Resource Architecture for Knowledge-Based Competition • New HR Metrics: Scoring on the Business Scorecard • Strategies for Responsible Restructuring • The Three-Dimensional People Strategy: Putting Human Resources Policies into Action • Seeing the Elephant: Human Resource Management Challenges in the Age of Globalization • The Changing Role of the Corporate HR Function in Global Organizations of the Twenty-first Century • People Processing Systems and Human Resource Strategy ISBN: 9788126515899 |

` 599

Table of Contents • The New Brand Ambassadors • The New Age HRM • Human Resource Planning • Job Analysis • Recruitment • Selection • Reliability & Validity in Selection • Performance Management Systems • Competency Based Performance Management • Learning Process & Trainers • Employee Training & Development • Compensation & Benefits • Performance-based Compensation • Workplace Health & Safety • Industrial Relations • Women Workforce & HR • Human Resource Automation, Audit & Accounting • Social Media Applications in Managing Human Resources • Talent Management • Employee Engagement • Business Cases Comprehensive Case Studies ISBN: 9789350043196 |

` 449

Forthcoming Titles Human Resource Management, 11ed, ISV DeCenzo

Human Resource Management Raju

INTERNATIONAL BUSINESS Elements of International Business Chary Table of Contents • Introduction • Intercultural Management • International Trade • International Politics and Economic Integration • International Organisations • Foreign Direct Investment – I • Foreign Direct Investment – II • Strategies • International Business Today and Tomorrow ISBN: 9788126506941 |

Employee Engagement (Hardback) Sengupta Table of Contents • Demystifying Employee Engagement • Inequalities in Gender Engagement at Workplaces • Building Blocks of Engagement • Life @ Work • Lens of the Service Marketer • The Extended Honeymoon • Measuring Engagement • Best Practices and Benchmarking in Employee Engagement ISBN: 9788177226713 |

Sengupta

` 549

International Business, 8ed Czinkota Table of Contents • Part I: Impact • Part II: Foundations • Part III: Environment • Part IV: Strategy • Part V: Operations ISBN: 9788126534074 |

` 749

` 395

Also available in Paperback ISBN: 9788177229134 |

` 295

International Management, 4ed Mead Table of Contents • Introduction • Cross-Cultural Management • International Management • Conclusions ISBN: 9788126529759 |

` 699

Prices are subject to change without prior notice.

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INTERNATIONAL BUSINESS / MANAGEMENT Global Trade in the New Millennium (Hardback)

Knowledge Management Debowski

Parthasarathy Table of Contents • Globalization • Trade • Trade Environment • Government Influence on Trade • Emerging Market Economies • Foreign Direct Investment • Financial Crisis and Economy • International Taxation • EU India Trade & Business Relations • India EU Cooperation • Impact of Free Trade Agreement • Sanitary and PhytoSanitary Measures (SPS) • Challenges & Hurdles in Trade • Sustainable Development through Global Economic Governance ISBN: 9789350040997 |

` 449

Also available in Paper back ISBN: 9789350040119 |

` 349

Global & Transnational Business: Strategy and Management, 2ed Stonehouse Table of Contents • Strategic and Management Issues in Global and Transnational Business • From National Culture to Global Vision • Analysis of the Global Business • Analysis of the Competitive Environment • Analysis of the Global Macro environment • Global and Transnational Strategy • Global and Transnational Market-servicing Strategies • Global Production and Logistics Management • Global Leadership and Strategic Human Resource Management • Global Technology Management • Global and Transnational Marketing Management • Global Financial Management • Organizational Structure and Control in Global and Transnational Business • Managing Global Mergers, Acquisitions and Alliances • Global Business - Present and Future Trends ISBN: 9788126515233 |

` 569

MANAGEMENT Coaching: The Art of Developing Leaders

Table of Contents • The Knowledge Environment • An Introduction to Strategic Knowledge Management • The Knowledge Leader • Building and leading a knowledge culture • Developing the knowledge architecture: A humanistic perspective • Building an Integrated Strategic Organizational Knowledge System • Defining and Capturing Core Knowledge • Capturing and managing the strategic knowledge • Developing an effective knowledge service • Developing effective knowledge users • Measuring knowledge take-up. • Knowledge Management Challenges • A Holistic view of Strategic Knowledge Management ISBN: 9788126514502 |

` 499

Management : Principles & Guidelines Duening Table of Contents • Introduction to Management • Planning • Organizing • Leadership • Controlling • Managing change and Innovation ISBN: 9788177223866 |

` 379

The Little Book of Leadership Gitomer Table of Contents • Leadership Insight. • Mental Leadership. • Resilient Leadership. • Reality Leadership. • Coach Leadership. • Situational Leadership. • Measurement Leadership. • Opportunity Leadership. • Guts Leadership. • Personal Leadership. • Celebration Leadership. • Next-Level Leadership. • Legacy Leadership.

ISBN: 9788126536474 |

` 399

Babu Table of Contents • Coaching for Leadership Development • Who can be a Coach? • What is Coaching • Coaching Paradigms • Types of Coaching • Executive Coaching • ODA Coaching Model • Leader as a Coach • Trends and Future Possibilities • Toolkit for a Coach

ISBN: 9788126534791 |

` 479

International Management Behavior, 6ed Lane Table of Contents • The Global Manager • Intercultural Effectiveness in International Management • The MBI Model for High Performance • Managing Global Teams and Networks • Executing Global Strategy • Selecting and Developing Global Managers • Managing Change in Global Organizations • Competing with Integrity in Global Business: Personal Integrity • Competing with Integrity in Global Business: Corporate Citizenship ISBN: 9788126535996 |

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` 529

MANAGEMENT / MANAGEMENT INFORMATION SYSTEMS Summer Internship Simplified Mishra Table of Contents • Introduction. What is SIP? • Conduct and Behavior • Major Stakeholders in SIP and their Role • Management Thesis • Thesis Structure • Thesis Presentation • Keep in Mind • Formats ISBN: 9788177225372 |

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Principles and Practices of Management, w/cd Nerkar Table of Contents • Introduction to Management • Decision Making and Planning • Organization and Organizing • Directing Function of Management • Motivation • Leadership • Groups and Teams in an Organization • Organizational Change and Stress Management • Conflict, Communication and Coordination • Power, Politics and Authority • Controlling Function of Management • New Concepts and Trends in Management • Management of Organizational Functions • Managing Strategies in an Organization ISBN: 9789350042502 |

` 399

Introduction to Management Pithadia Table of Contents • Introduction to Management and Organization • History of Management • Organizational Design and Structure • Organizational Culture and Environment • Social Responsibility and Managerial Ethics • Introduction to Marketing Management • Introduction to Financial Management • Introduction to Human Resource Management • Introduction to Production Management • Introduction to Strategic Management ISBN: 9789350042496 |

` 349

Forthcoming Titles International Management Behavior: Global and Sustainable Leadership, 7ed Lane

MANAGEMENT INFORMATION SYSTEMS Computer Applications in Management NEW Singh Table of Contents • Classification of Computer • Computer Basics Organization • Algorithm and Flowchart • Binary Arithmetic • Concept of Information and Data Processing • Computer Memory • Processor • Computer Languages • Computer Software • Operating System • The Internet • Data Communication and Computer Networks • Multimedia • Computer Virus and Antivirus • Database System • Artificial Intelligence • MS-DOS • Tally and ERP • Emerging Trends of IT ISBN: 9789351192442 |

` 499

MIS: Management Information Systems in Business, Government and Society De Table of Contents • Organizations and Information Systems • Concepts of Management Information Systems • Information Systems and Management Strategy • Electronic Commerce, Electronic Business, Electronic Governance • Managing Information Systems • Ethical and Social Issues • Information Technology Infrastructure and Choices • Networking and Telecommunication • Information Systems Security and Control • Information Systems Development and Project Management • Managing Data Resources • Business Process Integration and Enterprise Systems • Decision Support Systems • ICT for Development and E-Governance • The Society of the Internet • Open Source Software ISBN: 9788126520190 |

` 599

Management Information Systems Joshi Table of Contents • Information Technology and Systems • Information Systems for Business Operations • Information Systems for Management • Managing Information Technology • Planning and Implementing Changes with IT • IT Security and Controls • Internet and E-Commerce • IT for Distributed Teams ISBN: 9789350040072 |

` 379

Introduction to Management, 12ed, ISV

Schermerhorn

Essentials of Business Processes and Information Systems Magal Table of Contents • Organizations, Processes and Information Systems. • Enterprise Systems. • The Procurement Process. • The Fulfillment Process. • The Production Process. • Integrated Processes.

ISBN: 9788126521753 |

` 359

Prices are subject to change without prior notice.

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MANAGEMENT INFORMATION SYSTEMS Forecasting: Methods and Applications, 3ed

Computer Applications in Management, w/cd

Makridakis Table of Contents • The Forecasting Perspective • Basic Forecasting Tools • Time Series Decomposition • Exponential Smoothing Methods • Simple Regression • Multiple Regression • The Box-Jenkins Methodology for Arima Models • Advanced Forecasting Models • Forecasting the LongTerm • Judgmental Forecasting and Adjustments • The Use of Forecasting Methods in Practice • Implementing Forecasting: It Uses, Advantages and Limitations ISBN: 9788126518524 |

` 649

Harnessing Green IT: Principles and Practices Murugesan Table of Contents • Green Devices and Hardware • Green Software • Sustainable Software Development • Green Data Centers • Green Data Storage • Green Networks and Communications • Enterprise Green IT Strategy • Sustainable Information Systems and Green Metrics • Enterprise Green IT Readiness • Sustainable IT Services: Creating a Framework for Service Innovation • Green Enterprises and the Role of IT • Environmentally Aware Business Process Improvement in the Enterprise Context • Managing Green IT • Regulating Green IT: Laws, Standards and Protocols • Green Cloud Computing and Environmental Sustainability • Harnessing Semantic Web Technologies for the Environmental Sustainability of Production Systems ISBN: 9788126539680 |

` 549

Management Information System, w/cd

Shrivastava Table of Contents • Introduction to Computer Systems • Operating Systems • Getting Started with Word 2007 • Working with Tables and Mail Merge • Macros • Preparing and Printing Documents in MS Word 2007 • Getting Started with Excel 2007 • Working with Formulas and Functions in Excel 2007 • Working with Graphs in Excel 2007 • Getting Started with PowerPoint 2007 • Working with Text, Graphs and Multimedia • Exploring Outlook Express • Accounting Basics • Working with Tally • Working with DBMS • Introduction to Networking • Getting Started with Internet and HTML • Working with Lists, Tables and Frames • Working with Hyperlinks, Images and Multimedia • Using Scripting Languages in Web Pages • Introducing E-Commerce ISBN: 9788177228502 |

Data Mining for Business Intelligence: Concepts, Techniques and Applications in Microsoft Office Excel with XLMiner Shmueli Table of Contents • Overview of the Data Mining Process • Data Exploration and Dimension Reduction • Evaluating Classification and Predictive Performance • Multiple Linear Regression • Three Simple Classification Methods • Classification and Regression trees • Logistic Regression • Neural Nets • Discriminant Analysis ISBN: 9788126517589 |

ISBN: 9789350043059 |

` 349

` 709

Also useful for Operations Management

Parimi Table of Contents • Introduction to Management Information System • Applications and Strategic Advantages of MIS • Introduction to Computer Systems • Management of Data Resources • Communication Technology and Network • Decision Support System (DSS) • System Development and Design • Knowledge Management and Artificial Intelligence in Business • Information Technology and Globalization • E-Commerce • MIS in Project Management • Information System Security and Control • General Technological Knowledge

` 449

Information Technology for Management: Transforming Organizations in the Digital Economy, 7ed Turban Table of Contents • IT Support of Organizational Performance. • Information Technologies. • Data Management. • Networking Discovery, Communication, Collaboration.

• E-Business. • Wireless. • Transaction Processing & Functional Areas. • Enterprise Systems. • IOS and Global IS. • KM. • Business Intelligence and Performance Management. • Managerial Decision Making. • Using IT for Strategic Advantage. • Econ. • Acquiring & Developing Systems. • Security. • Impacts.

ISBN: 9788126526390 |

` 629

Forthcoming Titles Strategic Management of Information Systems, 5ed ISV

Pearlson

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MANAGEMENT INFORMATION SYSTEMS / MARKETING EXCLUSIVE TITLES Business Statistics: Decision Making with Data Johnson

Management and Statistics ISBN: 9812530150 |

Business Statistics: Decision Making with Data Johnson

ISBN: 9788126548514 |

Table of Contents • Describing Patterns in Data • Organizing Data: Association and Relationships • Collecting Data • Probability • Random Variables and Probability Distributions • Continuous Random Variables and Sampling Distributions • From Samples to Populations: Inferences About Means • Comparing Means • Analyzing Count Data • Simple Linear Regression • Multiple Linear Regression and Time Series Models •

$ 8.25

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Computer Simulation in Management Science, 5ed Pidd

Computer Simulation in Management Science, 5ed Pidd Table of Contents • Fundamentals of Computer Simulation in Management Science • Discrete Event Simulation • System Dynamics ISBN: 9789812531933 |

• Ensuring the Firm Implements the Market Offer as Planned • Imperative 6: Monitor and Control • Monitoring and Controlling Firm Performance and Functioning • Section V: Special Marketing Topics • International, Regional, and Global Marketing • Rural Marketing in India

$4.50

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Forthcoming Title

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E-Marketing in Digital Age: Text & Cases, 2ed, w/cd Sople NEW Table of Contents • Role of Internet • Marketing on Internet • Consumer Behavior • Product Decisions • Pricing Decisions • Advertisement and Promotion • Marketing Research • Marketing Strategy • e-Retailing • B2B Networks and E-commerce Hubs • Search Engine Marketing • Mobile Marketing • Blogging: A Marketing Tool • Customer Relationship Management • E-Marketing & Globalization of Business • Legal & IPR Issues in Online Marketing • Social Media Marketing: A New Wave • Cloud Computing: Enhancing Marketing Effectiveness ISBN: 9789351192428 |

` 395

Marketing Research, 10ed Aaker Table of Contents • The Nature and Scope of Marketing Research • Data Collection • Data Analysis • Special Topics in Data Analysis • Applications of Marketing Intelligence ISBN: 9788126531189 |

` 709

Computer Applications in Management

Singh

MARKETING Managing Marketing: An Applied Approach and the Marketing Toolkit (Set of Textbook & Marketing Toolkit) Capon, Singh NEW Table of Contents • Section I: Marketing and the Firm • Introduction to Managing Marketing • The Value of Customers • Section ll: Fundamental Insights for Strategic Marketing • Market Insight • Customer Insight • Insight about Competitors, Company, and Complementers • Marketing Research • Transition to Strategic Marketing • Section lll: Strategic Marketing • Imperative 1: Determine and Recommend • Which Markets to Address • Identifying and Choosing Opportunities • Imperative 2: Identify and Target Market Segments • Market Segmentation and Targeting • Imperative 3: Set Strategic Direction and Positioning • Market Strategy — Integrating Firm Efforts for Marketing Success • Managing through the Life Cycle • Managing Brands • Section IV: Implementing the Market Strategy • Imperative 4: Design the Market Offer • Part A. Providing Customer Value • Managing the Product Line • Managing Services and Customer Service • Developing New Products • Part B. Communicating Customer Value • Integrated Marketing Communications • Mass and Digital Communication • Directing and Managing the Field Sales Effort • Part C. Delivering Customer Value • Distribution Decisions • Part D. Getting Paid for Customer Value • Critical Underpinnings of Pricing Decisions • Setting Prices • Imperative 5: Secure Support from Other Functions

Strategic Market Management, 9ed Aaker Table of Contents • Strategic Market Management: An Overview • External and Customer Analysis • Competitor Analysis • Market / Submarket Analysis • Environmental Analysis and Strategic Uncertainty • Internal Analysis • Case Challenges for Part I • Creating Advantage: Synergy and Commitment vs. Opportunism vs. Adaptability • Alternative Value Propositions • Building and Managing Brand Equity • Energizing the Business • Leveraging the Business • Creating New Businesses • Global Strategies • Setting priorities for Businesses and brands--The Exit, Milk and Consolidate Options • From Silos to Synergy--Harnessing the Organization • Case Challenges for Part II • Hobart • Dove • Competing Against Wal-Mart • Contemporary Art • Sony vs. iPod ISBN: 9788126536245 |

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Store Operations Agarwal Table of Contents • Introduction to Retails and Store • Front Operations and Merchandizing • Stock Management • Administrative and Employee Management • Security Management ISBN: 9788177225167 |

` 349

Prices are subject to change without prior notice.

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MARKETING The Impact of E-Marketing on E-Buyer Behavior, w/cd

Sales Management: Concepts and Cases, 10ed , ISV

Amin

Cron

Table of Contents • Marketing perspective in the internet age: e-Marketing • E-marketing-mix: marketing mix in internet era • The e-consumer perspective: typology of e-buyers and adoption process in • Electronic environment • E-buyer behavior in electronic environment • E-buying and online customer experience & CRM • E-branding: branding in electronic era • Case Studies

Table of Contents • Early Management Thought. • The Scientific Management Era. • The Social Person Era. • The Modern Era.

ISBN: 9789350043202 |

ISBN: 9788126526383 |

Service Management and Marketing: Customer Management in Service Competition, 3ed

` 449

Marketing Management

Gronroos

Anand Table of Contents • Overview of Marketing • Market Oriented Strategic Planning • Marketing Environment • Marketing Research • Consumer Markets • Business Markets • Segmentation, Targeting and Positioning • Competition • Brand • Product • Price • Place • Promotion-Integrated Marketing Communications • Five Winning Strategies in 21st Century • Marketing Area Overview

ISBN: 9789350042489 |

` 359

Customer Relationship Management, w/cd Bhasin Table of Contents • Introduction to CRM • Importance of Relationship in Business • Planning a CRM Strategy • Selection of a CRM Tool • Managing a CRM Project • Creating Value for Customers • Customer Experience and CRM • Managing Customer Lifecycle: Customer Acquisition, Retention and Development • Customer Database • Sales and CRM • Marketing Automation • Service and CRM • Business Network and CRM • Customer Portfolio Management • Electronic CRM (e-CRM) • Role of Human Resource in CRM • Role of CRM in Service Sector • Emerging Trends in CRM ISBN: 9789350044544 |

` 399

Marketing Management Chopra Table of Contents • Fundamentals of Marketing • Principles and Precepts of Marketing Management • Product Decisions • Pricing Decisions • Distribution Decisions • Communication Mix in Marketing • Marketing Strategies • Neo-Marketing Trends ISBN: 9788177228427 |

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` 589

Table of Contents • The Service and Relationship Imperative: Managing in Service Competition • Managing Customer Relationships: An Alternative Paradigm in Management and Marketing • The Nature of Services and Service Consumption and Its Marketing Consequences • Service and Relationship Quality • Quality Management in Services • Return on Service and Relationships • Managing The Augmented Service Offering • Service Management Principles • Managing Productivity in Service Organizations • Managing Marketing or Market-Oriented Management • Managing Integrated Marketing Communication and Total Communication • Managing Brand Relationships and Image • Customer-Focused Organization: Structure, Resources and Service Processes • Managing Internal Marketing: A Prerequisite for Successful Customer Management • Managing Service Culture: The Internal Service Imperative • Transforming a Manufacturing Firm into a Service Business • Conclusions: Managing Services and Relationships

` 599

ISBN: 9788126512874

Events Marketing: How to Successfully Promote Events, Festivals, Conventions and Expositions Hoyle Table of Contents • Introduction to Event Marketing. • Event Promotion, Advertising and Public Relations. • Electronic Event Marketing Strategies. • Funding the Event Marketing Program. • Marketing Association Meetings, Conferences, Events and Expositions. • Marketing Corporate Meetings, Products, Services and Events. • Marketing Festivals, Fairs and Other Special Events. • Trends in Event Marketing.

ISBN: 9788126524679 |

` 399

Global Marketing Management, 5ed Kotabe Table of Contents • Globalization. • Global Economic Environment. • Financial Environment. • Cultural Issues and Buying Behavior.

• Political / Legal Environment. • Global Marketing Research. • Global Segmentation and Positioning. • Global Marketing Strategies. • Global Market Entry Modes. • Global Product Development. • Marketing

MARKETING Products and Services. • Global Pricing. • Communicating with the World Consumer. • Sales Management. • Global Logistics and Distribution. • Export / Import Management.

• Planning, Organization and Control of Global Marketing Operations. • Marketing in Emerging Markets. • Global Marketing and the Internet.

ISBN: 9788126534128 |

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Consumer Behaviour and Marketing Communication: An Indian Perspective Kumar Table of Contents • Consumer Behaviour and its Applications • Consumer Behaviour and Market Segmentation • Environment Influence on Consumer Behaviour • Individual Determinants of Consumer Behaviour • Consumer Decision Making • Behavioural Based Safety Management • Consumer Protection Act, 1986 • Retail Consumer and Outlet Selection Behaviour Pattern • Customer Relationship Management (CRM) • Misbehaviour of Customer and Marketing Activities • Consumer Loyalties Repeat Purchase Behaviour • Introduction to Marketing Communications Management • Advertising and Campaign Planning • Integrated Marketing Communication • E-Commerce an Effective Tool of Marketing Communication • Rural Buying ISBN: 9789351191827 |

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Customer Relationship Management: Concepts & Application Kumar Description Bridging the chasm between theory and practice this unique book Customer Relationship Management Concepts and Application puts the evolving discipline of CRM/Relationship Marketing in a holistic perspective.

The book lucidly covers in detail topics like the concept and context of CRM, types of customers, customer value, and technology of CRM, managing customer relationships, consumer research, CRM strategy, CRM measurement and HR in CRM. The text is interspersed with a profusion of cases and examples from various businesses.

Service verticals covered include banking, retail, telecom, airlines and electronic media.

The book helps students / practitioners and general management to gain insights into valuable customer relationships.

ISBN: 9788177226225 |

` 429

Customer Relationship Management: A Database Approach Kumar Table of Contents • CRM, Database Marketing and Customer Value • CRM Industry Landscape • Strategic CRM • Implementing the CRM Strategy • Introduction to Customer-Based Marketing Metrics • Customer Value Metrics-Concepts and Practices • Using Databases • Designing Loyalty Programs • Effectiveness of Loyalty Programs • Data Mining • Campaign Management • Applications of Database Marketing in B-to-C and B-to-B Scenarios • Application of the Customer Value Framework to Marketing Decisions • Impact of CRM on Marketing Channels ISBN: 9788126509133 |

International Marketing (with casebook) Lascu Table of Contents • Introduction to International Marketing • The International Marketing Environment • International Marketing Strategy Decisions • Managing the International Marketing Mix • International Marketing Strategy: Implementation ISBN: 9788177223705 |

` 399

Shopper, Buyer and Consumer Behavior: Theory and Marketing Applications Lindquist Table of Contents • The Consumer in the Marketplace • The Consumer as Decision Maker • Psychological Influences on Consumer Decision Making • Sociological Influences on Consumer Decision Making • Special Topics ISBN: 9788177223835 |

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Marketing Research, 8ed, w/cd McDaniel Table of Contents • The Role of Marketing Research in Management Decision Making. • The Marketing Research Industry and Research Ethics. • Problem Definition, Exploratory Research, and the Research Process. • Secondary Data and Databases. • Qualitative Research. • Traditional Survey Research. • Online Marketing Research. • Primary Data Collection: Observation. • Primary Data Collection: Experimentation and Test Markets. • The Concept of Measurement. • Using Measurement Scales to Build Marketing Effectiveness. • Questionnaire Design. • Basic Sampling Issues. • Sample Size Determination. • Data Processing and Fundamental Data Analysis. • Statistical Testing of Differences and Relationships. • Bivariate Correlation and Regression • Multivariate Data Analysis.. • Communicating the Research Results. • Managing Marketing Research.

ISBN: 9788126529353 |

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Customer Service in Retailing, (Indian Text ed) Mishra Table of Contents • Introduction to Customer Service • Retail Service Mix • Customer Expectation and Perception from Retailers • Service Quality • Customer Complaints and Customer Service • Managing the Customer Service Function

ISBN: 9788177223712 |

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` 419 Prices are subject to change without prior notice.

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MARKETING E-Marketing

International Marketing

Mohapatra

Siddiqui

Table of Contents • Product Design for Online Channel • Future Trend in Digital Marketing • e-Branding as Strategy • Interactive Direct Marketing • Managing Multiple Sales and Marketing Channels • Adding Value to Sales • Mastering Networks of Partners, Media, and Middlemen • Building Customer Care Systems • Buying Outside Services ISBN: 9788126542000 |

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Research Methodology Ramamurthy

Table of Contents • Introduction to International Marketing • Theories and Policies of International Trade • International Monetary System and Export Documentation • International Marketing Environment and Marketing Research • International Market Segmentation, Targeting and Positioning • International Product Decisions • International Pricing Decisions • International Distribution Decisions • International Promotion Decisions • Cultural Issues in International Marketing • Developments in International Marketing • Case Studies ISBN: 9788177229752 |

E-Marketing: Text & Cases

Table of Contents • Fundamentals of Research • Research Problem • Research Design • Sampling • Measurement and Scaling Techniques • Methods of Data Collection • Data Processing and Analysis • Concept of Hypothesis • Parametric Tests • Non-Parametric Tests • Model Building and Decision-Making • Report Writing • Computer Application in Research Methodology • Additional Questions ISBN: 9788177229714 |

Sople Table of Contents • Role of Internet • Marketing on Internet • Consumer Behavior • Product Decisions • Pricing Decisions • Advertisement and Promotion • Marketing Research • Marketing Strategy • E-retailing • B2B Networks and Ecommerce Hubs • Website Design • Mobile Marketing • Blogging: A Marketing Tool • Customer Relationship Management • Globalization of Business • IPR and Legal Issues

` 449

Research Methods for Business: A Skill Building Approach, 5ed

ISBN: 9788177224320 |

Sekaran Table of Contents • Scientific Investigation. • The Research Process: The Broad Problem Area and Defining the Problem Statement. • The Research Process: Theoretical Framework and Hypothesis Development. • The Research Process: Elements of Research Design. • Measurement of Variables: Operational Definition. • Measurement: Scaling, Reliability, Validity. • Data Collection Methods. • Experimental Designs. • Sampling. • Quantitative Data Analysis. • Quantitative Data Analysis Part 2: Hypothesis Testing. • Qualitative Data Analysis. • The Research Report.

ISBN: 9788126531318 |

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Cases in Retail Management Srinivasan Table of Contents • Retail in Detail - Unorganized to Organized • Strategic Realities in Retail • Kanchi Silks • Shreejii …? • Akbarallys - Not in Rally • Dosa in Plaza • Hidesign • Vimal is Back (Reviving its past glory) • Amul’s Ready-to-Eat Pizza • Shoppers Stop Limited • IKEA Connecting Concept • Tiffany & Co. • Dominating Pizzas • Visual Merchandising • Passion for Fashion • The Big Endeavor • Hindustan Oil Xtra Power Fleet Card Program • Garuda Transport • ITC • Case Study on Supply Chain Management • Attraction to Attrition • Mall Dhamaal… • Luxury… Lifestyle or Lavish • Catalogue Retailing - ‘Ar-Goes’ • Crossroad’s Retailing Lessons • Vending Machines, • The LOOT- Great Steal on Big Brands ISBN: 9788177229127 |

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` 349

` 375

Customer Relationship Management Zikmund Table of Contents • The Nature of Customer Relationship Management. • Understanding Customer Differences. • Information Technology and Collecting Customer Data. • The CRM Data Warehouse. • Customer Loyalty. • Customer Retention Strategies. • Winback and Acquisition Strategies. • Sales Force Automation and Automated Customer Service Centers. • The Basics of Data Mining, Online Analytical Processing and Information Presentation. • Measuring Customer Satisfaction and Loyalty. • Issues for Implementing CRM Systems.

ISBN: 9788126528059 |

` 439

EXCLUSIVE TITLES

International Marketing Research, 2ed Craig

International Marketing Research, 2ed Craig Table of Contents • Marketing Research in a Global Environment • Designing International Marketing Research • Secondary Data Sources • Uses of Secondary Data • Structuring Primary Data Collection • Establishing the Comparability of Multicountry Data • Non survey Data Collection Techniques • Survey Instrument Design • Sampling and Data Collection • Multicountry Scales •

MARKETING / OPERATIONS MANAGEMENT Analysis of Multicountry Data. • Assessing Differences in the Structure of Variables • The International Marketing Information System • Challenges Facing International ISBN: 9971513862 |

$6.50

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Marketing Management, 7ed Dalrymple

Marketing Management, 7ed

Table of Contents • The Role of Marketing in Organizations and Society • Marketing Strategy • Customer Analysis • Market Segmentation and Product Differentiation Dalrymple • Competitive Analysis and Product Positioning • Product Development and Testing • Brand Management • Services Marketing • Pricing • Selecting Distribution Channels • Personal Selling and Sales Force Management • Direct Marketing • Designing Advertising Programs • Sales Promotion and Public Relations • International Marketing • Marketing Planning.

ISBN: 9814126217 |

$7.50

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Essentials of Marketing Research, 2ed Kumar

Essentials of Marketing Research, 2ed Kumar Table of Contents • The Nature and Scope of Marketing Research • Data Collection • Data Analysis • Applications ISBN: 9812531823 |

$7.50

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International Marketing: International Consuming Globally, Thinking Marketing: Globally Consuming McAuley Globally, Thinking Table of Contents Globally • Trading Places: An Overview of the World Economy

• Get a Good Guide-Book: The Influence of Culture in International Marketing • The Process of McAuley Internationalization • Smes: Key Players in a Global Economy • Understanding Customer Values • Creating and Communicating Customer Values • Delivering Customer Values • Export Documentation, Getting Paid, Organizing Insurance and Finding Finance • Globalization, the Internet and the Marketer • International Growth through Franchising ISBN: 9812532358 |

$ 5.50

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Forthcoming Titles Marketing Research, 11ed, ISV

Aaker

OPERATIONS MANAGEMENT Excel Models for Business and Operations Management, 2ed Barlow Table of Contents • A systems view of business • Model-building tools • Financial models • Investment Analysis Models • Worksheet applications in cost accounting • Marketing models • Purchase order processing • Statistical applications in quality control • Inventory control models • Models for production operations • Project management ISBN: 9788126509515 |

` 519

Game Theory: An Introduction Barron Table of Contents • Matrix 2 person games. • Solution Methods for Matrix Games. • Two Person Nonzero Sum Games. • N Person Nonzero Sum Games with a Continuum of Strategies. • Cooperative games. • Evolutionary Stable Strategies and Population games.

ISBN: 9788126523191 |

` 539

Applied Business Statistics, 7ed Black Table of Contents • What Is Statistics • Visualizing the Data • Describing Data Through Statistics • Discrete Probability Distributions • Continuous Probability Distributions • Distributions of the Sample Mean and Sample Proportion and Sampling Techniques • Estimating Parameters for Single Populations • Testing Hypotheses about Single Population Parameters • Analyzing the Differences in Two Populations • Analysis of Variance • Introduction to Regression Analysis and Correlation • Basic Multiple Regression Analysis • Advanced Multiple Regression Analysis • Forecasting • Chi-Square Analysis • Analyzing Data Using Nonparametric Statistics • Quality • Decision Analysis C19-2 ISBN: 9788126537075 |

` 749

Modern Production / Operations Management, 8ed Buffa Table of Contents • Classification and Importance of Operations Management • Operations Planning and Control • Design of Operational Systems • Operations Strategy and the Firm • Synthesis and Conclusions ISBN: 9788126513727 |

` 639

Marketing Research

Sathapriya

Prices are subject to change without prior notice.

15

OPERATIONS MANAGEMENT Project Management: Planning and Control Techniques, 4ed

Management Guide to Quality and Productivity, 2ed

Burke

Gopalan

Table of Contents • Introduction to Project Management. • History of Project Management. • Project Life-Cycle. • Feasibility Study. • Project Selection. • Project Estimating. • Planning and Control Cycle. • Scope Management. • Work Breakdown Structure (WBS). • Critical Path Method (CPM). • Schedule Bar chart. • Procurement Schedule. • Resource Planning. • Project Accounts. • Project Control. • Earned Value. • Quality Management. • Project Risk Management, • Project Communications. • Project Organization Structures. • Project Teams. • Project Leadership. • Project Management Computing.

ISBN: 9788126521647 |

` 499

Managing Quality, 5ed Dale Table of Contents • The Development, Introduction and Sustaining of Total Quality Management (TQM) • The Business Context of TQM • Quality Management Systems, Tools and Techniques ISBN: 9788126522460 |

` 499

Table of Contents • The Gurus • Improvement Cycles • The “7 Tools” of Quality • Holding the Gains • Six New Tools • The 7 Wastes • General Tools • Service Tools • ISO 9001: 2000 • Six Sigma • E-Enabled Services for Enhancing Productivity ISBN: 9788177224580 |

Operations, Strategy and Technology: Pursuing the Competitive Edge Hayes Table of Contents • Operations Management Confronts a New Millennium.

• Operations Strategy: Origins and New Directions. • Capacity Strategy. • Determining Organizational Boundaries: Vertical Integration and Outsourcing. • Designing and Managing Operating Networks. • Information Technology and Operations. • Creating an Edge through New Process Development. • Creating an Edge through Superior Project Management. • Evaluating and Justifying Capital Investments. • Sharpening the Edge: Driving Operations Improvement. • Guiding the Pursuit of an Operations Edge.

ISBN: 9788126531158 |

International Logistics David Table of Contents • Methods of Entry into Foreign Markets • International Contract • Terms of trade or Incoterms • Terms of Payment • Currency of Payment (Managing Transaction Risks) • International Commercial Documents • International Insurance • International Ocean Transportation • International Air Transportation • International Land and Multi-Modal Transportation • Packaging for Export • Customs Clearance • International Logistics Infrastructure ISBN: 9788177224306 |

` 399

Beginning R: The Statistical Programming Language Gardener Table of Contents • Introducing R: What It Is and How to Get It • Starting Out: Becoming Familiar with R • Starting Out: Working with Objects • Data: Descriptive Statistics and Tabulation • Data: Distribution • Simple Hypothesis Testing • Introduction to Graphical Analysis • Formula Notation and Complex Statistic s • Manipulating Data and Extracting Components • Regression (Linear Modeling) • More about Graphs ISBN: 9788126541201

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` 579

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` 299

` 629

Production and Operations Management Jain Table of Contents • Overview of Production and Operations Management • Operations Strategy • Forecasting • Product Analysis • Capacity Management • Quality Management: Strategic Issues • Facility Location and Layout • Productivity • Aggregate Planning • Material Requirement Planning • Materials Management • Inventory Management • Production Planning and Control • Production Scheduling • Quality Control • Maintenance Management • Just-in-Time System • Change Management ISBN: 9789350045091 |

` 449

Project Management: A Systems Approach to Planning, Scheduling and Controlling, 10ed Kerzner Table of Contents • Overview • Project management growth: concepts and definitions • Organizational structures • Organizing and staffing the project office and team • Management functions • Management of your time and stress • Conflicts • Special topics • The variables for success • Working with executives • Planning • Network scheduling techniques • Project graphics • Pricing and estimating • Cost control • Trade-off analysis in a project environment • Risk management • Learning curves • Contract management • Quality management • Modern developments project management • The business of scope changes • The project office

OPERATIONS MANAGEMENT • Managing crisis projects • The rise, fall, and resurrection of iridium: a project management perspective ISBN: 9788126538874 |

` 649

Information Technology Project Management, 4ed, ISV Marchewka Table of Contents • An Overview of IT Project Management • The Business Case • The Project Charter • The Project Team • The Scope Management Team • The Work Breakdown Structure (WBS) • The Project Schedule And Budget • The Risk Management Plan • The Project Communication Plan • The IT Project Quality Plan • Managing Change, Resistance, and Conflict • Managing Project Procurement and Outsourcing • Project Leadership and Ethics • The Implementation Plan and Project Closure • Appendix: An Introduction To Function Point Analysis ISBN: 9788126543946 |

539

Also useful for Management Information Systems

Project Management, w/cd Marwah

Studies

Table of Contents • Introduction to Project Management • Role of a Project Manager • Planning of a Project • Market Analysis in Project Management • Capital Budgeting Techniques in Project Selection • Social Cost Benefit Analysis • Financing of a Project • Financing of Infrastructure Projects • Project Scheduling • Resource Scheduling • Monitoring and Controlling a Project • Project Evaluation and Auditing • Project Termination • Computer Applications in Project Management • Case

ISBN: 9788177229721 |

` 399

Project Management: A Managerial Approach, 8ed Meredith Table of Contents • Projects in Contemporary Organizations • Strategic Management and Project Selection • The Project Manager • Managing Conflict and the Art of Negotiation • The Project in the Organizational Structure • Project Activity and Risk Planning • Budgeting: Estimating Costs and Risks • Scheduling • Resource Allocation • Monitoring and Information Systems • Project Control • Project Auditing • Project Termination ISBN: 9788126537082 |

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Operations Management, 5ed, ISV Meredith Table of Contents • Competitive Operations for the Global Arena • Designing the Transformation System • Monitoring and Controlling the Transformation System • Six Sigma for Improving the Transformation System • Lean Operations Improve Transformation System Value • Project Management and the Transformation System • Managing Supply Chain Logistics and Inventories • Capacity Management through Location and Scheduling ISBN : 9788126542543 |

` 599

Fundamentals of Quality Control and Improvement, 3ed Mitra Table of Contents • Philosophy and Fundamentals • Statistical Foundations and Methods of Quality Improvement • Statistical Process Control • Acceptance Sampling • Product and Process Design ISBN: 9788126544097 |

` 649

Supply Chain Management (Theories & Practices) Mohanty Table of Contents • Holistic and Systematic Treatment for Various Themes • Review of State-of-Art • Empirical Evidences at Every Stage • Extensive Breadth of Coverage • Modularity of Topics • Cases and Examples from Industry • Tools and Techniques • Focused Objectives for Learning ISBN: 9788177221916 |

` 329

Supply Chain Management (Indian Case Studies) Mohanty Description Indian Cases in Supply Chain Management Theories and Practices brings forth a blend of industrial and academic experience to cover theoretical as well as practical aspects of the subject.

ISBN: 9788177225808 |

` 159

Statistical Quality Control, 6ed Montgomery Table of Contents • Introduction • Statistical Methods useful in Quality Control and Improvement • Basic Methods of Statistical Process Control and Capability Analysis • Other Statistical Process-Monitoring and Control Techniques • Process Design and Improvement with Designed Experiments • Acceptance Sampling ISBN: 9788126525065 |

` 639

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17

OPERATIONS MANAGEMENT Management Science: The Art of Modeling with Spreadsheets, Excel 2007 update, 2ed

Supply Chain Management: A Global Perspective

Powell

Table of Contents • Supply Chain Strategy. • Network & System Design. • Marketing. • Operations Management. • Sourcing. • Logistics. • Forecasting & Demand Planning. • Inventory Management. • Lean Systems & Six-Sigma Quality. • Supply Chain Relationship Management. • Global Supply Chain Management. • Sustainable Supply Chain Management.

Table of Contents • Modeling in a Problem-Solving Framework. • Basic Excel Skills. • Advanced Excel Skills. • Spreadsheet Engineering. • Analysis using Spreadsheets. • Data Analysis for Modeling. • Regression Analysis. • Short-Term Forecasting. • Nonlinear Optimization. • Linear Programming. • Network Models. • Integer Programming. • Decision Analysis. • Monte Carlo Simulation. • Optimization in Simulation.

ISBN: 9788126526918 |

` 799

ISBN: 9788126536351 |

` 599

Total Quality Management

Total Quality Management Rajaram Table of Contents • Unit-1. Introduction to Quality Management • Unit-2.

Principles and Philosophies of Quality Management • Unit-3. Statistical Process Control and Process Capability • Unit-4. Tools and Techniques for Quality Management • Unit-5. Quality Systems Organizing and Implementation ISBN: 9788177226232 |

Sanders

` 399

Operations Research : Principles and Practice, 2ed

Suri Table of Contents • TQM - A Roadmap to Excellence • Quality Gurus • Cost of Quality • Quality Leadership • TQM Implementation • Creating Quality Culture • Customer Focus & Customer Satisfaction • TQM & Quality Improvement • Quality Control and Problem Solving: Tools & Techniques • Business Process Re-engineering (BPR) • Six Sigma (6 ó) • Quality Function Deployment (QFD) • Value Engineering and Value Analysis • Total Productive Maintenance • Quality Management Systems • Quality System Audit • Environment Management System and Total Quality Control • Human Resource Development & Quality Circles • Quality Awards • TQM Case Studies in Indian Industries ISBN: 9789350043172 |

` 375

Ravindran Table of Contents • The Nature of Operations Research • Linear Programming • Network Analysis • Advanced Topics in Linear Programming • Decision Analysis • Random Processes • Queuing Models • Inventory Models • Simulation • Dynamic Programming • Nonlinear Programming ISBN: 9788126512560 |

` 589

Operations Management, 7ed Russell Table of Contents Part One: Operations Management. • Introduction to Operations Management. • Quality Management. • Statistical Process Control. • Product Design. • Service Design. • Processes and Technology. • Capacity and Facilities. • Human Resources. • Project Management.

Part Two: Supply Chain Management. • Supply Chain Management Strategy and Design. • Global Supply Chain Procurement and Distribution. • Forecasting. • Inventory Management. • Sales and Operations Planning. • Resource Planning. • Lean Systems. • Scheduling.

ISBN: 9788126537044 |

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Software Engineering Project Management, 2ed Thayer Table of Contents • Introduction to Management • Software Engineering Process • Software Engineering Project Management • Planning a Software Engineering Project • Software Cost, Schedule, and Size • Organizing a Software Engineering Project • Staffing a Software Engineering Project • Directing a Software Engineering Project • Controlling a Software Engineering Project • Software Metrics and Visibility of Progress • Epilogue: The Silver Bullets ISBN: 9788126508358 |

Facilities Planning, 4ed Tompkins Table of Contents • Product, Process and Schedule Design. • Flow Systems, Activity Relationships and Space Requirements. • Personnel Requirements. • Material Handling. • Layout Planning Models and Design Algorithms. • Warehouse Operations. • Manufacturing Systems. • Facilities Systems. • Quantitative Facilities Planning Models. • Evaluating and Selecting the Facilities Plan. • Preparing, Presenting, Implementing and Maintaining the Facilities Plan.

ISBN: 9788126542536 |

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` 679

` 679

OPERATIONS MANAGEMENT / ORGANIZATIONAL BEHAVIOUR Inventory Control and Management, 2ed Waters Table of Contents • Stocks and Inventories • Stocks within an Organization • Economic Order Quantity • Models for Known Demand • Models for Uncertain Demand • Sources of Information • Forecasting Demand • Material Requirements Planning • Just-in-Time ISBN: 9788126516483 |

` 469

EXCLUSIVE TITLES Applied Data Mining: Statistical Methods for Business & Industry Giudici

ISBN: 9812531785 |

Operations Management: Concepts, Methods & Strategies

Applied Data Mining: Statistical Methods for Business & Industry Giudici Table of Contents • Part I: Methodology. • Organization of the data. • Exploratory data analysis. • Computational data mining. • Statistical data mining. • Evaluation of data mining methods. • Part II: Business Cases. • Market basket analysis. • Web clickstream analysis. • Profiling website visitors. • Customer relationship management. • Credit scoring. • Forecasting television audience.

$ 5.50 Operations Management: Concepts, Methods & Strategies Vonderembse

Table of Contents Introduction to Operations Management in a Global Environment. Building Capabilities to Compete Globally: • Gaining Competitive Advantage Through Operations. • Enhancing Productivity: A Key to Success Vonderembse • Quality Management • Enterprise Integration and Supply Chain Management: A Strategic Perspective.

Designing the System to Produce Services and Goods: • Product Development: A Team Approach • Models and Forecasting • Process Selection: Volume Drives Costs and Profits • Capacity Decisions • Facility Location in a Global Environment • Facility Layout. Planning and Managing Operations: • Aggregate Planning • Planning for Material and Resource Requirements. • Inventory Management • Just-In-Time and Theory of Constraints • Scheduling • Project Management. Additional Chapters online: • Time-Based Competition • Redesigning Business Proc esses • Quality Control • Supply Management • Job Design and Work Management.

ISBN: 9812531637 |

$ 6.90

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Forthcoming Titles Statistical Quality Control: A Modern Introduction, 7ed, ISV

Montgomery

Operations Management: Creating Value Along the Supply Chain, 8ed, ISV Russell

ORGANIZATIONAL BEHAVIOUR Organizational Behaviour: Design, Structure and Culture, 2ed, w/cd Gupta NEW Table of Contents • · Individual Behavior: Emotion, Perception and Personality • Defining Communities of Practice and Organizational Environment • Implementing Strategy • Organizational Culture • Organizational Learning • What is Organization Development? • Organizational Innovations • Leadership Development • Virtual Organizations: Outsourcing & Sustainability • New Organizational Structure: Dimensions and Applications • Globalization and Workforce Diversity • Training and Organizational Development • New Paradigms in Organization Development • Stress Management and Organizational Development • Ignorance Management • Organizational DNA ISBN: 9789351192459 |

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Organizational Behavior: Design Structure and Culture Gupta Table of Contents • Defining Communities of Practice and Organizational Environment • Implementing Strategy • Organizational Culture • Organizational Learning • What is Organization Development? • Organizational Innovations • Leadership Development • Virtual Organizations: Outsourcing & Sustainability • New Organizational Structure: Dimensions and Applications • Globalization and Workforce Diversity • Training and Organizational Development • New Paradigms in Organization Development • Stress Management and Organizational Development • Ignorance Management • Organizational DNA ISBN: 9788177224597 |

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Organizational Behavior: A Strategic Approach, 2ed Hitt Table of Contents • The Strategic Lens • Individual Processes • Groups, Teams and Social Processes • The Organizational Context ISBN: 9788126523948 |

` 649

Organizational Behavior Joshi Table of Contents • Evolution of Organizational Behavior • Foundations of Individual Behavior • Motivation • Leadership • Group and Team in an Organization • Conflict and Negotiation • Organizational Culture and its Management • Organizational Change and Stress Management • Strategic Organizational Behavior • Organizational Diversity • Organizational Behavior in a Global

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19

ORGANIZATIONAL BEHAVIOUR / STRATEGIC MANAGEMENT Perspective • Organizational Decision Making and Planning • Organizational Structure • Organization Development • Role of Research in Organizational Behavior ISBN: 9788177227987 |

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Organizational Behaviour, w/cd Raju Table of Contents • Organizational Behaviour - An Overview • Individual Dimensions of Organizational Behaviour • Attitude and Behaviour • Personality and Values • Perception • Learning • Emotional Intelligence • Leadership and Leadership Styles • Motivation • Groups and Teams • Organizational Culture, Climate, Commitment, Development and Effectiveness • Power, Politics and Impression Management • Conflicts Management and Negotiation • Change and Change Management • Communication and Knowledge Management • Stress and Stress Management ISBN: 9789351191810 |

` 395

Schermerhorn Table of Contents • Introducing Organizational Behavior • Individual Differences, Values and Diversity • Emotions, Attitudes and Job Satisfaction • Perception, Attribution and Learning • Motivation Theories • Motivation and Performance • Teams in Organizations • Teamwork and Team Performance • Decision Making and Creativity • Conflict and Negotiation • Communication and Collaboration • Power and Politics • Leadership Essentials • Leadership Challenges and Organizational Change • Organizational Culture and Innovation • Organizational Goals and Structures • Strategy, Technology and Organizational Design • Skills Workbook W-1 • Glossary G-1 • Self-Test Answers ST-1 • Notes N-1 • Photo Credits PC-1 • Organization Index OI-1 • Name Index NI-1 • Subject Index SI-1

` 529

Organizational Behavior Sultan Table of Contents • Evolution of Organizational Behavior • Foundations of Individual Behavior • Motivation • Leadership • Group and Team in an Organization • Conflict and Negotiation • Organizational Culture and its Management • Organizational Change and Stress Management ISBN: 9788177228526 |

Management & Organizational Behavior Essentials

Management & Organizational Behavior Essentials Schermerhorn ISBN: 9812531459 |

$ 5.00

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Schermerhorn

STRATEGIC MANAGEMENT Business Ethics: (An Indian Perspective) Bajaj

Organizational Behavior, 12ed, ISV

ISBN: 9788126541270 |

EXCLUSIVE TITLES

` 299

Table of Contents •The Indian Perspective • The Corporate Governance • Business Ethics in Practice • Practical Issues • New Economy Areas • Case Studies and Analysis • Speeches ISBN: 9788177221671 |

` 369

Contemporary Strategy Analysis, 7ed Grant Table of Contents • The Concept of Strategy. • Goals, Values and Performance. • Industry Analysis: The Fundamentals. • Further Topics in Industry and Competitive Analysis. • Analyzing Resources and Capabilities. • Developing Resources and Capabilities. • Organization Structure and Management Systems: The Fundamentals of Strategy Implementation. • The Nature and Sources of Competitive Advantage. • Cost Advantage. • Differentiation Advantage. • Industry Evolution and Strategic Change. • Technology-based Industries and the Management of Innovation. • Competitive Advantage in Mature Industries. • Vertical Integration and the Scope of the Firm. • Global Strategies and the Multinational Corporation. • Diversification Strategy. • Implementing Corporate Strategy: Management of the Multi business Firm. • Current Trends in Strategic Management.

ISBN: 9788126542529 |

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Contemporary Strategic Management, 6ed Grant Table of Contents • Introduction. • The Tools of Strategy Analysis. • The Analysis of Competitive Advantage. • Business Strategies in Different Industry Contexts. • Corporate Strategy.

ISBN: 9788126519644 |

20

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` 529

STRATEGIC MANAGEMENT Contemporary Strategic Management Case Studies, 6ed

Strategic Retail Management

Grant

Table of Contents • Module I. Retail Conceptual Framework • Module II. Retail - Applied Framework • Module III. Retailing The Future

Srinivasan

Table of Contents • Madonna. • Laura Ashley Holdings plc: The Battle for Survival. • The US Airline Industry in 2007. • Ford and the World Automobile Industry in 2007. • WalMart Stores Inc., 2007. • Manchester United: The Glazer Takeover. • Eastman Kodak: Meeting the Digital Challenge. • Organizational Restructuring within the Royal Dutch Shell Group. • Harley-Davidson, Inc., January 2007. • Raisio Group and the Benecol Launch.

• Rivalry in Video Games. • EniSp A: Building an International Energy Major. • Birds Eye and the UK Frozen Food Industry. • Outback Steakhouse: Going International. • Euro Disney: From Dream to Nightmare. • Richard Branson and the Virgin Group of Companies in 2007. • Jack Welch and the General Electric Management System. • Jeff Immelt at General Electric, 2001--2006. • AES Corporation: Rewriting the Rules of Management ISBN: 9788126519637 |

ISBN: 9788177226706 |

` 349

Managing Innovation: Integrating Technological, Market and Organizational Change, 4ed Tidd Table of Contents • Managing Innovation • Context • Search • Select • Implement • Capture

` 379

ISBN: 9788126534050 |

Strategic Management

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Saloner Table of Contents • Business Strategy • Competitive Advantage • Internal Context: Organization Design • Organization and Competitive Advantage • External Context: Industry Analysis • The Spectrum of Competition and Niche Markets • Competition in Concentrated Markets • Entry and the Advantage of Incumbency • Creating and Capturing Value in the Value Chain • Strategic Management in a Changing Environment • Strategy in Markets with Demand-Side Increasing Returns • Globalization and Strategy • Corporate Strategy: Managing for Value in a Multi business Company • The Strategy Process ISBN: 9788126515684 |

` 469

Strategic Management Trehan Table of Contents • Introduction to Strategic Management • Strategic Intents of a Business • Environmental and Organizational Appraisal • Corporate-Level and Business- Level Strategies • Strategic Choice and Analysis • Strategy Implementation • Strategic Evaluation and Control • New Trends in Strategic Management

ISBN: 9788177228229 |

Strategic Management and Business Policy, w/cd

EXCLUSIVE TITLES

Singh Table of Contents • Introduction to Strategic Management and Business Policy (SMBP) • Corporate Governance and Strategic Management • Strategic Intent of an Organization • External Environment and Industry Analysis • Internal Environment and Organizational Analysis • Formulating Corporate Level Strategies • Situation Analysis and Formulation of Business Level Strategies • Functional Strategies and Strategic Choice • Strategy Implementation • Structural and Behavioral Implementation of Strategy • Functional and Operational Implementation • Evaluation and Control of Strategy • Strategic Management in Family and Micro Business • Strategic Management and Business Policy in Public and Non-Profit Organizations • Strategic Planning and Change Management • Social Responsibility and Business Ethics in Strategic Management • Globalization and Strategic Management ISBN: 9789350044995 |

` 299

Strategic Management of e-Business, 2ed Chen

Strategic Management of e-Business, 2ed Chen Table of Contents • Introduction to E-Business • The Basics of E-Business Technology • The Markets for Electronic Commerce E-Marketing • The Economics of E-Business • Analysing the Industry Impacts of E-business • Developing an E-Business Strategy • Implementing an E-Business Strategy • Public Policy Issues • Future Trends ISBN: 9812531890 |

$5.50

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` 429

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21

FINANCE Global Strategy & the Organization Gupta

Global Strategy & the Organization Gupta

Table of Contents • The Challenge of Globalization • Developing a Global Expansion Strategy • Analysis of Wal-Mart’s Global Expansion • Building Global Competitive Advantage • Cultivating a Global Mindset • Leveraging Knowledge Across the Global Network • Creating and Managing Global Business Teams • Transforming the Global Game • Globalization in the Digital Age ISBN: 9812531238 |

$ 2.90

(Exclusively distributed by CBS Publishers & Distributors)

Forthcoming Titles Strategic Management of Information Systems, 5ed, ISV

Pearlson

Strategic Management & Business Policy

Pithadia

FINANCE Fundamentals of Financial Derivatives, 3ed NEW Parasuraman Table of Contents • Forwards and Futures • Types of Options • Principles of Option Pricing: Put-Call Parity • The Binomial Model for Pricing of Options • The Black-Scholes Model • Volatility and Implied Volatility from the Black-Scholes Model • Exotic Options - An Introduction • Introduction to Option Greeks and Basic Delta Hedging • Interest Rate Derivatives and Eurodollar Derivatives • Swaps • Credit Derivatives • Real Options • Risk Management with Derivatives • Test Yourself on Your Conceptual Understanding ISBN: 9788126547395 |

` 529

Analysis of Financial Time Series, 3ed NEW Tsay Table of Contents • Financial Time Series and Their Characteristics • Linear Time Series Analysis and Its Applications • Conditional Heteroscedastic Models • Nonlinear Models and Their Applications • High-Frequency Data Analysis and Market Microstructure • Continuous-Time Models and Their Applications • Extreme Values, Quantiles and Value at Risk • Multivariate Time Series Analysis and Its Applications • Principal Component Analysis and Factor Models • Multivariate Volatility Models and Their Applications • State-Space Models and Kalman Filter • Markov Chain Monte Carlo Methods with Applications ISBN: 9788126548934 |

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Corporate Financial Reporting and Analysis, 3ed NEW Young Table of Contents • An Introduction to Financial Statements • The Balance Sheet and Income Statement • A Brief Overview of GAAP and IFRS: the Framework for Financial Accounting • Revenue Recognition • The Statement of Cash Flows • Financial Statement Analysis • Business Valuation and Financial Statement Analysis • Accounting for Receivables and Bad Debts • Accounting for Inventory • Accounting for Property, Plant and Equipment • Leases and Off-Balance-Sheet Debt • Accounting for Bonds • Provisions and Contingencies • Accounting for Pensions • Accounting for Income Tax • Accounting for Shareholders’ Equity • Marketable Securities and Investments • Accounting for Mergers and Acquisitions ISBN: 9788126547401 |

Market Models: A Guide to Financial Data Analysis Alexander Table of Contents • Volatility and Correlation Analysis. • Modelling the Market Risk of Portfolios. • Statistical Models for Financial Markets.

ISBN: 9788126523702 |

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` 599

Valuation for Mergers, Buyouts and Restructuring, 2ed, w/cd Arzac Table of Contents • Part One: The Tools of Valuation. • Part Two: Mergers, Acquisitions and Buyouts. • Part Three: Recapitalizations and Restructuring.

ISBN: 9788126524129 |

` 599

Marketing of Financial Services Bapat Table of Contents • Introduction to Financial Services Marketing • The Marketing Environment • Strategic Marketing Planning • Consumer and Organizational Behavior • Marketing Research • Market Segmentation • Marketing Strategy for Financial Services • Product Management and New Product Development • Pricing • Distribution Channels • Advertising • Sales Function in Financial Services • Building, Maintaining and Sustaining the Financial Services Brand • Marketing at Branches • Marketing of Retail Banking Products • Marketing for Corporate Clients • Bank Marketing in Rural Areas • Customer Service in Banks • Financial Services Marketing Organizations • Customer Relationship Management ISBN: 9789351191001 |

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FINANCE Security Analysis and Portfolio Management

Value of Liquidity • The Value of Synergy • The Value of Transparency • The Cost of Distress • Closing Thoughts

Bhatt

ISBN: 9788126518852 |

Table of Contents • Risk Management • Fundamental Analysis • Investment Risk and Return • Capital Asset Pricing Model • Modern Portfolio Theory • Technical Theory • Valuation of Shares and Business • Efficient Market Hypothesis • Bond Markets and Valuation • Derivatives and Option Theory • Mutual Funds • Commodity Market • Value at Risk • Portfolio Management • Portfolio Performance Measurement • Behavioral Finance • Case Studies ISBN: 9788177224870 |

` 349

Applied Corporate Finance, 3ed Damodaran Table of Contents • The Foundations. • The Objective in Decision Making.

• The Basics of Risk. • Risk Measurement and Hurdle Rates in Practice. • Measuring Return on Investments.

• Project Interactions, Side Costs and Side Benefits. • Capital Structure: Overview of the Financing Decision. • Capital Structure: The Optimal Financial Mix. • Capital Structure: The Financing Details. • Dividend Policy. • Analyzing Cash Returned To Stockholders. • Valuation: Principles and Practice.

ISBN: 9788126537884 |

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Corporate Finance Theory and Practice, 2ed Damodaran Table of Contents • Introduction to Corporate Finance • The Objective in Corporate Finance • The Time Value of Money • Understanding Financial Statements • Value and Price: An Introduction • The Basics of Risk • Estimating Hurdle Rates for Firms • Estimating Hurdle Rates for Projects • Estimating Earnings and Cash Flows on Projects • Investment Decision Rules • Investment Analysis with Inflation and Exchange Rate Risk • Project Interactions, Side Benefits and Side Costs • Investments in Noncash Working Capital • Investments in Cash and Marketable Securities • Investment Returns and Corporate Strategy • An Overview of Financing Choices • The Financing Process • The Financing Mix: Tradeoffs on Theory • The Optimal Financing Mix • The Financing Mix and Choices • Dividend Policy • Analyzing Cash Returned to Stockholders • Beyond Cash Dividends: Buybacks, Spinoffs and Divestitures • Valuation: Principles and Practice • Value Enhancement: Tools and Techniques • Acquisitions and Takeovers • Option Applications in Corporate Finance • Back to First Principles • Solutions to Odd-Numbered Questions and Problems ISBN: 9788126511150 |

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Damodaran on Valuation, 2ed Damodaran Table of Contents • Introduction to Valuation • Estimating Discount Rates • Measuring Cash Flows • Forecasting Cash Flows • Equity Discounted Cash Flow Models • Firm Valuation Models • Relative Valuation: First Principles • Equity Multiples • Value Multiples • Cash, Cross Holdings and Other Assets • Employee Equity Options and Compensation • The Value of Intangibles • The Value of Control • The

` 679

Investment Valuation: Tools and Techniques for Determining the Value of any Asset, University ed, 3ed Damodaran Table of Contents • Introduction to Valuation • Approaches to Valuation • Understanding Financial Statements • The Basics of Risk • Option Pricing Theory and Models • Market Efficiency--Definition, Tests and Evidence • Riskless Rates and Risk Premiums • Estimating Risk Parameters and Costs of Financing • Measuring Earnings • From Earnings to Cash Flows • Estimating Growth • Closure in Valuation: Estimating Terminal Value • Dividend Discount Models • Free Cash Flow to Equity Discount Models • Firm Valuation: Cost of Capital and Adjusted Present Value Approaches • Estimating Equity Value per Share • Fundamental Principles of Relative Valuation • Earnings Multiples • Book Value Multiples • Revenue Multiples and Sector-Specific Multiples • Valuing Financial Service Firms • Valuing Firms with Negative or Abnormal Earnings • Valuing Young or StartUp Firms • Valuing Private Firms • Acquisitions and Takeovers • Valuing Real Estate • Valuing Other Assets • The Option to Delay and Valuation Implications • The Options to Expand and to Abandon: Valuation Implications • Valuing Equity in Distressed Firms • Value Enhancement: A Discounted Cash Flow Valuation Framework • Value Enhancement: Economic Value Added, Cash Flow Return on Investment and Other Tools • Probabilistic Approaches in Valuation: Scenario Analysis, Decision Trees and Simulations • Overview and Conclusion ISBN: 9788126536009 |

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The Little Book of Valuation: How to Value A Company, Pick a Stock and Profit Damodaran Table of Contents Hit the Ground Running --Valuation Basics. Value -More than a Number! • Power Tools of the Trade. • Yes, Virginia, Every Asset has an Intrinsic Value. • It’s all relative! From Cradle to Grave --Life Cycle and Valuation. • Promise Aplenty. • Growing Pains. • Valuation Viagra. • Doomsday. Breaking the Mold --Special Situations in Valuation. • Bank on It. • Roller-Coaster Investing. • Invisible Value. • Conclusion Rules for the Road.

ISBN: 9788126536481 |

` 350

International Finance: A Casebook Desai Table of Contents • Exchange Rates, Markets and Firms • Cross-Border Financing • Multinational Finance • Institutions and Finance ISBN: 9788126510832 |

` 599

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23

FINANCE Mergers and Acquisitions, w/cd

Excel Data Analysis, 3ed

Desai

Etheridge

Table of Contents • Corporate Restructuring • Mergers and Acquisitions • Theories of Mergers • Takeover and Defense Tactics • Accounting for Mergers and Acquisitions • Laws for Mergers and Acquisitions • Regulatory Framework of Takeovers in India • Clauses of Listing Agreements of NSE and BSE • Securities and Exchange Board of India Guidelines (Delisting of Securities) • Valuation of Target Companies • Divestitures and Equity Carve-outs • Financial Restructuring (Share Buyback) • Strategic Alliances • Joint Ventures • Employee Stock Ownership Plan (ESOP) • Leveraged Buyouts • Cross-border Mergers & Acquisitions • Financing Mergers & Acquisitions • Due Diligence for Mergers & Acquisitions • Case Studies ISBN: 9789350043165 |

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Financial Management Dhagat Table of Contents • Financial Management - an Overview • Long-Term Financing • Short-Term Financing • Concepts of Organizational Health and Financial Analysis • Cash Flow and Funds Flow Statements • Leverages • Financial Business Decisions • Budget: Concept and Types • Capital Structure Management • Concept of Time Value of Money • Working Capital Management • Dividend Policy • Receivables and Inventory Management • Corporate Restructuring and Mergers • Risk and Return Analysis • Management of Cash and Marketable Securities • Case Studies ISBN: 9789350040225 |

` 399

Modern Portfolio Theory and Investment Analysis, 8ed Elton Table of Contents • Financial Markets. • Financial Securities. • The Characteristics of the Opportunity set under Risk. • Delineating Efficient Portfolios. • Techniques for Calculating the Efficient Frontier. • The Correlation Structure of Security Returns: The Single-Index Model.

• The Correlation Structure of Security Returns: MultiIndex Models and Grouping Techniques. • Simple Techniques for Determining the Efficient Frontier. • International Diversification. • Estimating Expected Returns. • How to select among the Portfolios in the Opportunity Set. • The Standard Capital Asset Pricing Model. • Alternative forms of Capital Asset Pricing Models. • Empirical Tests of the CAPM Forms. • The Arbitrage Pricing Model and Its Empirical Relevance. • Efficient Markets. • Behavioral Finance, Investor Decision Making and Asset Pricing. • Valuation Models. • Earnings Estimation. • Interest Rate Theory and the Pricing of Bonds. • The Management of Bond Portfolios. • Valuation and uses of Options. • The Valuation and uses of Financial Futures.

• Evaluation of Portfolio Performance. • Evaluation of Security Analysis. • Portfolio Management Revisited.

ISBN: 9788126528141 |

` 549

Table of Contents • Getting Started. • Formatting a Worksheet. • Structuring your Workbook. • Creating Formulas. • Using Functions. • Using Financial Functions. • Using Statistical Functions and Tools. • Organizing Worksheet Data. • Working with Pivot tables. • Charting Data. • Working with External Data. • Using Data Analysis Tools and Techniques. • Sharing your Workbook with Others. • Automating with Macros. • Illustrating your Worksheets.

• Illustrating your Ideas. • Customizing Excel.

ISBN: 9788126542697 |

` 499

Also useful for Business Analytics

Using Excel for Business Analysis: A Guide to Financial Modelling Fundamentals, + Website Fairhurst Table of Contents • · What Is Financial Modelling? • Building a Model • Best Practice Principles of Modelling • Financial Modelling Techniques • Using Excel in Financial Modelling • Functions for Financial Modelling • Tools for Model Display • Tools for Financial Modelling • Common Uses of Tools in Financial Modelling • Model Review • Stress-Testing, Scenarios, and Sensitivity Analysis in Financial Modelling • Presenting Model Output ISBN: 9788126545650 |

` 799

Project Financing: Asset-Based Financial Engineering, 2ed Finnerty Table of Contents • What is Project Financing? • The Rationale for Projects?

• What is Special about Large Projects? • Who Finances Large Projects? • Analyzing Project Viability. • Designing Security Arrangements. • Structuring the Project. • Preparing the Project Financing Plan. • Discounted Cash Flow Analysis. • Financial Modeling and Project Evaluation. • Using Real-Options Analysis to Evaluate a Project. • Sources of Project Funds. • Managing Project Risks. • Issues for the Host Government. • Case Study: The Indiantown Cogeneration Project. • Case Study: The Tribasa Toll Road Project. • Case Study: The Euro Disneyland Project. • Case Study: The Eurotunnel Project. • Conclusion.

ISBN: 9788126531288 |

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Behavioural Finance Forbes Table of Contents • Foundations • Asset Pricing • Corporate Finance • The Professions ISBN: 9788126529360 |

24

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` 589

FINANCE Mergers, Acquisitions and Corporate Restructurings, 5ed

Source • Returns of Income and PAN • Advance Tax and Interest • Taxation of Individuals, HUF and Firms • Introduction to Wealth Tax • Tax Planning

Gaughan

ISBN: 9788177221275 |

Table of Contents Background. • Introduction. • History of Mergers.

• Legal Framework. • Merger Strategy. • Hostile Takeovers. • Antitakeover Measures. • Takeover Tactics. • Going Private Transactions and Leveraged Buyouts. • Leveraged Buyouts. • Topics in Going Private Transactions. • Employee Stock Ownership Plans.

• Corporate Restructuring. • Corporate Restructuring. • Restructuring In Bankruptcy. • Corporate Governance. • Joint Ventures and Strategic Alliances. • Valuation. • Tax Issues.

ISBN: 9788126531660 |

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Strategic Financial Management, w/cd Goel Table of Contents • Valuation of Securities • Capital Budgeting Decisions • Financial Services • Corporate Dividend Policy • Portfolio Management • Derivatives • Mutual Funds • Mergers and Acquisitions • Foreign Exchange Management • Project Finance ISBN: 9788177222524 |

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Next Generation Excel, 2ed: Modeling in Microsoft Excel for Analysts and MBAs Gottlieb Table of Contents • AutoFill • Selecting Efficiently In Excel • Formulas, Functions, Relative and Absolute Addressing • Naming Cells and Ranges • Excel Charts • IF Functions • Text Manipulation • Descriptive Statistics • Frequency Distributions • Statistical Regression • Data Analysis— The Excel Easy to Use Statistics Add-in • Naming Cells—for Meaningful Decision Making and Modeling • What-if Analysis and Goal Seek • Sensitivity Analysis—One- and Two-way Data Tables • Using Scroll Bars for Sensitivity Analysis • Multi-Page Budgets—Going to the Third Dimension • Lookup Tables • Sorting Data • AutoFilter • Data Forms and Features Eliminated in Excel 2007 • Group and Outline Data • Subtotals • Pivot Tables • Data Mining Using Pivot Tables • NPV and IRR—Evaluating Capital Investments • Unconventional Financial Functions: XNPV and XIRR • Frequently Used Financial Functions • Amortization Tables • Accounting Depreciation Functions • Beyond the Goal Seek—More than One Changing Cell? Use the Solver • The Solver Add-In—Optimizer ISBN: 9788126542581 |

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Commercial Banking: The Management of Risk, 3ed Gup Table of Contents • Functions and Forms of Banking • The Bank Regulatory Environment • Evaluating Bank Performance • Bank Valuation • An Overview of Asset / Liability Management (ALM) • Techniques of Asset / Liability Management: Futures, Options and Swaps • Investment Management • Credit Evaluation Process • Commercial and Industrial Lending • Real Estate and Consumer Lending • Liquidity Management • Capital Management • Liabilities Management • Off-Balance-Sheet Activities • Securities, Investment and Insurance Services • Other Financial Services • Electronic Banking • Global Financial Services ISBN: 9788126510443 |

` 599

Risk Management and Financial Institutions, 3ed Hull Table of Contents • Banks • Insurance Companies and Pension Plans • Mutual Funds and Hedge Funds • The Credit Crisis of 2007 • How Traders Manage Their Risks • Interest Rate Risk • Value at Risk • Volatility • Correlations and Copulas • Basel I, Basel II, and Solvency II • Basel 2.5, Basel III, and Dodd--Frank • Market Risk VAR: The Historical Simulation Approach • Market Risk VAR: The Model-Building Approach • Credit Risk: Estimating Default Probabilities • Counterparty Credit Risk in Derivatives • Credit Value at Risk • Scenario Analysis and Stress Testing • Operational Risk • Liquidity Risk • Model Risk • Economic Capital and RAROC • Risk Management mistakes to Avoid ISBN: 9788126536344 |

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International Financial Management (Indian Text ed) Janakiram ISBN: 9788177226218 |

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Direct Taxation, A.Y. 2013-2014 Goyal Table of Contents • Basic Concepts and Tax Rates • Residential Status • Agricultural Income and Exempted Income • Income from Salary • Income from House Property • Profits and Gains of Business or Profession • Capital Gains • Income from Other Sources • Clubbing of Income • Set off or Carry Forward and Set off of Losses • Deductions under Chapter VIA and Relief • Tax Deducted and Collected at Prices are subject to change without prior notice.

25

FINANCE Investments: Principles and Concepts, 11ed Jones

ISBN: 9788177228090 |

Table of Contents • Investing is an Important Activity Worldwide. • Investment Alternatives: Generic Principles All Investors Must Know. • Indirect Investing: A Global Activity. • Securities Markets Matter to All Investors. • All Financial Markets have Regulations and Trading Practices. • Return and Risk: The Foundation of Investing Worldwide. • Portfolio Theory is Universal. • Portfolio Selection for All Investors. • Asset Pricing Principles. • Common Stock Valuation: Lessons for All Investors. • Managing a Stock Portfolio: A Worldwide Issue. • What Happens If Markets Are Efficient--Or Not? • Economy / Market Analysis Must Be Considered By All Investors. • Sector / Industry Analysis. • Company Analysis. • Technical Analysis. • Fixed Income Securities are Available Worldwide. • Managing Bond Portfolios: Some Issues Affect All Investors. • Understanding Derivative Securities: Options. • Understanding Derivative Securities: Futures. • All Investors Must Consider Portfolio Management. • Evaluation of Investment Performance: A Global Concept.

ISBN: 9788126526376 |

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` 329

Futures, Options and Swaps, 5ed Kolb Table of Contents • Futures Markets. • Futures Prices. • Using Futures Markets. • Interest Rate Futures: An Introduction. • Interest Rate Futures: Refinements. • Security Futures Products: An Introduction. • Security Futures Products: Refinements. • Foreign Exchange Futures. • The Options Market. • Option Payoffs and Option Strategies. • Bounds on Option Prices. • European Option Pricing. • Option Sensitivities and Option Hedging. • American Option Pricing. • Options on Stock Indexes, Foreign Currency and Futures. • The Options Approach to Corporate Securities. • Exotic Options.

• Interest Rate Options. • The Swaps Market: An Introduction. • Swaps: Economic Analysis and Pricing. • Swaps: Applications.

ISBN: 9788126523665 |

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Financial Risk Manager Handbook + Test Bank: FRM Part I / Part II, 6ed

Corporate Governance, 4ed

Jorion

Table of Contents • What is a Corporation? • Shareholders: Ownership. • Directors: Monitoring. • Management: Performance. • International Corporate Governance. • Case Studies: Corporations in Crisis.

Table of Contents • Foundations of Risk Management • Quantitative Analysis • Financial Markets and Products • Valuation and Risk Models • Market Risk Management • Credit Risk Management • Operational and Integrated Risk Management • Investment Risk Management ISBN: 9788126544080 |

Joseph Table of Contents • Introduction • Firm (OR) Obligor Credit Risk • Credit Risks -- Project and Working Capital • Credit Portfolio Risks • Portfolio Risk Mitigants • Credit Risk Pricing • The Last Line of Defense -- Security • Credit Crisis ISBN: 9788126544257 |

Monks

ISBN: 9788126524907 |

` 599

Corporate Governance Khurana Table of Contents • Introduction to Corporate Governance • Emergence of Corporate Governance - Turning Points • Theories and Practices of Corporate Governance • Ownership Structure • Capital Structure • Shareholder’s Rights and Privileges • Investor Protection and Corporate Governance • Board of Directors • Corporate Governance and Banks • Business Ethics, Corporate Social Responsibility and Environmental Concerns •

Finance for Strategic DecisionMaking: What Non-Financial Managers Need to Know Narayanan Table of Contents • Finance and Corporate Strategy • The Resource Allocation Decision • Cost of Capital • Capital Structure and Financing • Payout Policy • Mergers and Acquisitions • Divestitures • Risk Management • Performance Evaluation ISBN: 9788126509584 |

` 349

Understanding Microfinance Panda Table of Contents • Microfinance: What is it? • Supply, Intermediation and Regulations of Microfinance • Microfinance Credit Lending Models • Risks in Microfinance Institutions • Social Rating, Credit Rating and Impact Assessment in Microfinance • Marketing in Microfinance Institutions • Microfinance and Disaster • Microfinance and Development • Case Studies on Self Help Groups

ISBN: 9788126519446 | Visit us at www.wileyindia com

` 649

` 999

Advanced Credit Risk - Analysis and Management

26

Competition and Monopoly in Corporate Governance • Future of Corporate Governance • Case Studies and Mock Questions

` 479

FINANCE Fundamentals of Financial Instruments: An Introduction to Stocks, Bonds, Foreign Exchange and Derivatives Parameswaran Table of Contents • An Introduction to Financial Institutions, Instruments and Markets • Mathematics of Finance • Equity Shares, Preferred Shares and Stock Market Indexes • Bonds • Money Markets • Forward and Futures Contracts • Options Contracts • Foreign Exchange • Mortgages and Mortgage-Backed Securities • Swaps ISBN: 9788126534043 |

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Fundamentals of Corporate Finance Parrino Table of Contents • Foundations. • Valuation of Future Cash Flows and Risk.

• Capital Budgeting Decisions. • Financing Decisions. • Business Formation, Valuation and Financial Planning. • Valuation and International Decisions.

ISBN: 9788126530069 |

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International Financial Management Sathye Table of Contents • Part 1 Multinational finance: the fundamentals • Part 2 Multinational finance: global financial markets and institutions • Part 3 Multinational finance: a firm level perspective ISBN: 9788126533466 |

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Commodity Derivatives: Markets and Applications Schofield Table of Contents • An Introduction to Derivative Products. • Risk Management. • Gold. • Base Metals. • Crude Oil. • Natural Gas. • Electricity. • Plastics. • Coal. • Emissions Trading. • Agricultural Commodities and Biofuels. • Commodities Within an Investment Portfolio.

ISBN: 9788126546053 |

` 999

Working Capital Management, w/cd Sekhar

Corporate Governance: Principles, Mechanisms & Practice Parthasarathy Table of Contents • Introduction to Corporate Governance • History of Corporate Governance • Concepts of Corporate Governance and Stakeholder • Corporate Governance Mechanism and Overview • Principles of Corporate Governance • Issues Related to Corporate Governance • Decision System • Corporate Capital and its Property Rights • Mechanism and Control • Performance Monitoring System • Remuneration System • Bankruptcy System • Ownership Structure • Capital Structure • Creditor Structure • Systemic Problem of Corporate Governance • Corporate Social Responsibility A Promise to Corporate Governance • Codes and Guidelines • Rules Versus Regulations • Enforcement of Regulations • International Corporate Governance • Companies in Focus • Infosys Technologies Ltd. • Hindustan Lever Ltd. (HLL) • The Aditya Birla Group • Nokia • Dabur India Ltd • ONGC Ltd. • Royal Philips Electronics • The Tata Group • Toyota • Wipro Technologies Ltd. • TNPL Ltd. ISBN: 9788177227130 |

` 325

Building Financial Models with Microsoft Excel: A Guide for Business Professionals, 2ed Proctor Table of Contents • The Master Budget. • Financial Statements and Free Cash Flows. • Analysis of a Financial Model.

ISBN: 9788126525157 |

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Table of Contents • Operating Cycle & Estimation of Working Capital • Cash Management • Marketable Securities/Money Market Instruments • Management of Receivables • Inventory Management • Ratio Analysis for Working Capital • Liquidity & Government Policy • Letters of Credit • Dividend Policy & Working Capital • Logistics Management • Factoring in Small and Medium Enterprises ISBN: 9789350042403 |

` 499

Financial Analysis & Modeling using Excel and VBA, w/cd Sengupta Table of Contents • Excel for Financial Analysis and Modeling. • Financial Modeling Using Excel. • VBA for Financial Modeling. • Financial Modeling Using VBA. ISBN: 9788126531820 |

` 779

Financial Management, 2ed, w/cd Shah Table of Contents • Fundamental Concepts of Financial Management • Long term investment decisions • Working capital management • Financing and dividend decisions • Financial analysis, planning and forecasting • Special topics in financial management ISBN: 9788177229028 |

` 499

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FINANCE Financial Services

Fundamentals of Risk and Insurance, 9ed

Shanmugham Table of Contents • Financial Services • Capital Market • Money Market • Merchant Banking • Factoring • Credit Rating • Securitization • Venture Capital • Depositories • Leasing • Mutual Funds • Insurance • Non-Banking Financial Companies • Other Financial Services ISBN: 9788126519903 |

Vaughan Table of Contents • Risk, Insurance and Risk Management • Life and Health Insurance • Property and Liability Insurance ISBN: 9788126513062 |

` 519

Multinational Financial Management, 9ed, ISV

International Financial Management, w/cd

Shapiro

Verma

Table of Contents • Environment of International Financial Management.

• Foreign Exchange and Derivatives Markets.

• Foreign Exchange Risk Management. • Financing the Multinational Corporation. • Foreign Investment Analysis. • Multinational Working Capital Management.

ISBN: 9788126536931 |

` 739

Risk Management and Insurance Perspectives in Global Economy Skipper Table of Contents • Factors Shaping the Risk Environment Internationally • Enterprise Risk Management in a Global Economy • Insurance in a Global Economy ISBN: 9788126515936 |

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Corporate Governance and Accountability

Table of Contents • An Overview of International Financial Management • International Monetary System • International Financial Markets • Balance of Payments • Theories and Policies of International Trade • Derivatives - A Major Innovation in Financial Markets • Currency Futures Contracts • Currency Options • Interest Rate Parity, Futures, Options and Swaps • Foreign Exchange Risk Management • Measuring and Managing FOREX Exposure • Short-term International Financing • Long-term International Financing • Foreign Investments • Multinational Capital Budgeting and Project Appraisals • International Accounting Standards • International Taxation • International Banking • Country Risk Analysis ISBN: 9789350043042 |

` 399

Fixed Income Securities: Valuation, Risk and Risk Management Veronesi Table of Contents • Basics • Term Structure Models: Trees • Term Structure Models: Continuous Time ISBN: 9788126531714 |

Solomons Table of Contents • Defining corporate governance • Enron: a case study in corporate governance failure • Corporate governance reform in the UK • The role of boards in corporate governance • The role of institutional investors in corporate governance • The role of transparency in corporate governance • An introduction to corporate governance systems worldwide • A reference dictionary of corporate governance systems • Discharging a broader corporate accountability • Socially responsible investment • The future of corporate governance and accountability ISBN: 9788126513925 |

28

` 469

` 779

The Analysis and Use of Financial Statements, 3ed, w/cd White Table of Contents • Framework for Financial Statement Analysis • Accounting Income and Assets: The Accrual Concept • Analysis of Cash Flows • Foundations of Ratio and Financial Analysis • Empirical Research: Implications for Financial Statement Analysis • Analysis of Inventories • Analysis of Long-Lived Assets: Part I-The Capitalization Decision • Analysis of Long-Lived Assets: Part II-Analysis of Depreciation and Impairment • Analysis of Income Taxes • Analysis of Financing Liabilities • Leases and Off-Balance-Sheet Debt • Pensions and Other Employee Benefits • Analysis of Inter corporate Investments • Analysis of Business Combinations • Analysis of Multinational Operations • Derivatives and Hedging Activities • Analysis of Financial Statements: A Synthesis • Accounting- and FinanceBased Measures of Risk • Valuation and Forecasting • Present Value Tables ISBN: 9788126510221 |

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` 649

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FINANCE / ACCOUNTING EXCLUSIVE TITLES

International Financial Management Sathye

Wiley CMAexcel Learning System Exam Review 2014, Part 2, Financial Decision Making IMA NEW

International Financial Management

Table of Contents • Candidate Study Information • How to Use the CMA Learning System • Create a Study Plan • Introduction • Section A Financial Statement Analysis • Section B Corporate Finance • Section C Decision Analysis and Risk Management • Section D Investment Decisions • Section E Professional Ethics

Sathye ISBN: 9812532374 |

$8.50

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ISBN: 9788126544745

Essentials of Insurance: A Risk Management Perspective

Essentials of Insurance: A Risk Management Perspective

Managerial Accounting

Vaughan

Table of Contents • Module I: Introduction and Framework. • Module II: Short-Term Planning and Control: Maximizing Contribution. • Module III: Planning and Control over the Long Term: Maximizing Profit. • Module IV: Cost Accounting Systems.

Table of Contents Risk and Insurance. • The Problem of Risk. • The Insurance Device. • Risk Management. • The Fields of Insurance. • The Private Insurance Industry. • Regulation of the Insurance Industry. • Functions of Vaughan Insurers. • The Legal Framework. Life and Health Insurance. • Managing Personal Risks. • Social Insurance Programs. • Introduction to Life Insurance. • The Life Insurance Contract. Property and Liability Insurance. • The Homeowners Policy. • Negligence and Legal Liability. • The Personal Auto Policy. • Insurance in the Future.

ISBN: 9971514222 |

$ 8.90

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Forthcoming Titles Investment Management (Security Analysis and Portfolio Management) Desai

Investments: Principles and Concepts, 12ed, ISV

Jones

Financial Engineering, Risk Management and Financial Institutions Rao

Multinational Financial Management, 10ed

Shapiro

ACCOUNTING Wiley CMAexcel Learning System Exam Review 2014, Part 1, Financial Planning, Performance and Control IMA NEW

Balakrishnan

ISBN: 9788126526444 |

` 859

Cost Accounting Bhatia Table of Contents • Cost Accounting • Classification of Cost • Material • Techniques of Material Control • Labour Cost • Overheads: Indirect Material + Indirect Labour + Indirect Expenses • Single Output / Unit Costing • Job Batch &Contract Costing • Process Costing • Operating or Service Costing • Reconciliation of Cost &Financial Accounting • Standard Costing and Variance Analysis • Budgetary Control • Marginal Costing • Decision Making with Marginal Costing ISBN: 9789351191902 |

` 495

Accounting for Managers, w/cd Goyal Table of Contents • Accounting Principles • Accounting Equation • Journal, Ledger and Trial Balance • Balance Sheet and Profit and Loss Statement • Cash Flow Statement • Cost Sheet • Inventory Valuation and Control • Cost Volume Profit Analysis • Standard Costing (Variance Analysis) • Ratio Analysis • Working Capital Management • Cash Budget • Capital Budgeting ISBN: 9789351190301 |

` 395

Description Consisting of a textbook, Online Intensive Review, plus one-year access to an online test bank with 900 multiple-choice questions, Wiley CMA Learning System includes key formulas and knowledge checks at the end of each topic, as well as study tips and practice questions providing candidates with what they need to pass the CMA Exam.

ISBN: 9788126544738 Prices are subject to change without prior notice.

29

ACCOUNTING Accounting for Managers, w/cd

Stephanie

Jain Description It provides theoretical and practical knowledge of management accounting. The book is intended primarily for students pursuing management, CA and CWA courses.

The concise and accessible style of the book is also suitable for managers to achieve operational excellence and enhance their decision-making capabilities.

Moreover, the book serves as a guide for practitioners and research scholars undertaking dissertation or internship projects. The book encompasses the three major branches of accounting, namely financial accounting, managerial accounting, and cost accounting.

ISBN: 9789350043134 |

` 429

Managerial Accounting, 4ed Table of Contents • Managerial Accounting in the Information Age. • Job-Order Costing for Manufacturing and Service Companies. • Process Costing. • Cost-Volume-Profit Analysis. • Variable Costing. • Cost Allocation and Activity-Based Costing. • The use of Cost Information in Management Decision Making. • Pricing Decisions, Analyzing Customer Profitability and Activity-Based Pricing. • Capital Budgeting and Other Long-Run Decisions. • Budgetary Planning and Control. • Standard Costs and Variance Analysis. • Decentralization and Performance Evaluation. • Statement of Cash Flows. • Analyzing Financial Statements: A Managerial Perspective.

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Jones Table of Contents • Financial Accounting: The Techniques • Financial Accounting: The Context • Management Accounting

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Financial Accounting: Tools for Business Decision Making, 5ed Kimmel Table of Contents • Introduction to Financial Statements. • A Further Look at Financial Statements. Just Fooling Around? • The Accounting Information System. • Accrual Accounting Concepts. • Merchandising Operations and the Multiple-Step Income Statement. • Reporting and Analyzing Inventory. • Fraud, Internal Control and Cash.

• Reporting and Analyzing Receivables. • Reporting and Analyzing Long-Lived Assets. • Reporting and Analyzing Liabilities. • Reporting and Analyzing Stockholders’ Equity. • Statement of Cash Flows. • Financial Analysis: The Big Picture.

ISBN: 9788126523931 |

30

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ISBN: 9788126544066 |

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Wiley CPAexcel Exam Review 2014, Regulation Table of Contents • Beginning Your CPA Review Program • Examination Grading • The Solutions Approach • Taking the Examination • Exam Content Overview • Professional Responsibilities and Business Law • Professional and Legal Responsibilities • Federal Securities Acts • Business Structure • Contracts • Sales • Commercial Paper • Secured Transactions • Bankruptcy • DebtorCreditor Relationships • Agency • Regulation of Business Employment, Environment, and Antitrust • Property • Federal Taxation • Individual Taxation • Transactions in Property • Partnership Taxation • Corporate Taxation • Other Taxation Topics ISBN: 9788126547456 |

Accounting for Non-Specialists

ISBN: 9788126512638 |

Table of Contents • Why CPA? • What Is the CPA Exam? • How to Get Qualified • Getting Ready • Creating a Study Plan • How to Become More Efficient and Effective • Study Tips and Exam-Taking Strategies • How to Overcome the Fear of Task-Based Simulations • How to Ace the Written Communication Tasks • Audit and Attestation (AUD) • Financial Accounting and Reporting (FAR) • Regulation (REG) • Business Environment and Concepts (BEC) • What If I Fail? • Final Words • Appendix A Countdown Plans • Appendix B Packing for the Exam Trip

Whittington

Jiambalvo

ISBN: 9788126537105 |

How to Pass the CPA Exam

` 14,999 (Set Price)

Wiley CPAexcel Exam Review 2014, Financial Accounting and Reporting Whittington Table of Contents • Beginning Your CPA Review Program • Examination Grading • The Solutions Approach • Taking the Examination • Exam Content Overview • Financial Accounting and Reporting • Basic Theory and Financial Reporting • Inventory • Fixed Assets • Monetary Current Assets and Current Liabilities • Present Value • Deferred Taxes • Module 15: Stockholders’ Equity • Investments • Statement of Cash Flows • Business Combinations and Consolidations • Derivative Instruments and Hedging Activities • Governmental (State and Local) Accounting • Not-for-Profi t Accounting • Outlines of Accounting Pronouncements ISBN: 9788126547456 |

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Wiley CPAexcel Exam Review 2014, Business Environment and Concepts Whittington Table of Contents • Beginning Your CPA Review Program • Examination Grading • The Solutions Approach • Taking the Examination • Exam Content Overview • Corporate Governance, Internal Control, and Enterprise Risk Management • Information Technology • Economics, Strategy, and Globalization • Financial Risk Management and Capital Budgeting • Financial

ACCOUNTING / ECONOMICS Management • Performance Measures and Management Techniques • Cost Measurement and Assignment • Planning, Control, and Analysis ISBN: 9788126547456 |

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Wiley CPAexcel Exam Review 2014, Auditing and Attestation Whittington Table of Contents • Beginning Your CPA Review Program • Examination Grading • Solutions Approach • Taking the Examination • Exam Content Overview • Auditing and Attestation • Professional Responsibilities • Engagement Planning, Obtaining an Understanding of the Client and Assessing Risks • Understanding Internal Control and Assessing Control Risk • Responding to Risk Assessment: Evidence Accumulation and Evaluation • Reporting • Accounting and Review Services • Audit Sampling • Auditing with Technology • Outlines of Professional Standards • Information Technology (Supplement) ISBN: 9788126547456 |

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EXCLUSIVE TITLES

Core Concepts of Accounting Information Systems, 9ed

Core Concepts of Accounting Information Systems, 9ed Bagranoff ISBN: 9812531661 |

$8.00

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Bagranoff

Forthcoming Title

Besanko Table of Contents • Introduction to Microeconomics • Consumer Theory • Production and Cost Theory • Perfect Competition • Market Power • Imperfect Competition and Strategic Behavior • Special Topics ISBN: 9788126532063 |

` 689

Essential Mathematics for Economics & Business, 2ed Bradley Table of Contents • Mathematical preliminaries • The straight line and applications • Simultaneous equations • Non-linear functions and applications • Financial Mathematics • Introduction to differentiation and applications • Functions of several variables • Integration and applications • Linear algebra and applications • Difference equations • Solutions to progress exercises ISBN: 9788126509188 |

` 649

Applied Econometric Time Series, 3ed Enders Table of Contents • Difference Equations. • Stationary Time-Series Models. • Modeling Volatility. • Models with Trend. • Multiequation Time-Series Models. • Cointegration and Error-Correction Models. • Nonlinear Time-Series Models. • Statistical Tables. • References. • Subject Index.

ISBN: 9788126543915 |

Financial Accounting, 7ed, ISV

` 489

Managerial Economics: An Economic Foundation for Business Decisions, 2ed

Kimmel

ECONOMICS Economics of Strategy, 6ed, ISV Besanko Table of Contents • Introduction: Strategy and Economics • Economics Primer Basic Principles • Firm Boundaries • Market and Competitive Analysis • Strategic Position and Dynamics • Strategic Position and Dynamics ISBN: 9788126540716 |

Microeconomics, 4ed

` 629

Keating Table of Contents • Managerial Economics: An Introduction and Overview • The Economic Environment of Business • Optimization: Finding the Best Solution for Business Decisions • Understanding and Building Business and Economic Models • Understanding Demand • Forecasting for Better Business Decisions • Production and Technology • Cost Analysis for Business Decisions • Market Structure and Pricing • Monopolistic Competition and Oligopoly • Further Analysis of Pricing Decisions • The Economics of Investment and Finance • Economic Regulation of Business • Economic Concepts for Global Managers.

ISBN: 9788177223859 |

` 369

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31

ECONOMICS Introduction to Econometrics, 4ed

Managerial Economics, w/cd

Maddala

Singh

Table of Contents • Introduction and the Linear Regression Model • Violation of the Assumptions of the Basic Regression Model • Special Topics ISBN: 9788126534159 |

` 709

Macroeconomics: Understanding the Wealth of Nations, 2ed Miles Table of Contents • What is Macroeconomics? • The Language of Macro The National Income Accounts • The Wealth of Nations - The Supply Side • Capital Accumulation and Economic Growth • Total Factor Productivity, Human Capital and Technology • Endogenous Growth and Convergence • Unemployment and the Labor Market • International Trade • Globalization • Fiscal Policy and the Role of Government • Money and Prices • Consumption • Investment • Business Cycles • Monetary Policy • Stabilization Policy • Equity Markets • Bond Market. • Exchange Rate Determination I-Real Exchange Rate • Exchange Rate Determination II- Nominal Exchange Rates and Asset Markets • Currency Crises, Exchange Rate Systems ISBN: 9788126516414 |

` 549

International Economics: Trade and Finance, 10ed, ISV Salvatore Table of Contents • International Trade Theory • International Trade Policy • The Balance of Payments, Foreign Exchange Markets and Exchange Rates • Open-Economy Macroeconomics and The International Monetary System ISBN: 9788126537686 |

` 709

Managerial Economics, 6ed, ISV Samuelson Table of Contents • Section I. Decisions within Firms. • Optimal Decisions Using Marginal Analysis. • Demand Analysis and Optimal Pricing. • Estimating and Forecasting Demand.

• Production. • Cost Analysis. Section II. Competing Within Markets. • Perfect Competition. • Monopoly. • Oligopoly. • Game Theory and Competitive Strategy. • Regulation, Public Goods and Benefit-Cost Analysis.

Section III. Decision-Making Applications. • Decision Making Under Uncertainty. • The Value of Information.

• Asymmetric Information and Organizational Design. • Bargaining and Negotiation. • Actions and Competitive Bidding. • Linear Programming.

ISBN: 9788126544349 |

32

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Table of Contents • Managerial Economics: Meaning, Nature, Scope and Importance • Business Objectives of Organizations • Demand and Supply Analysis • Utility Analysis of Consumer Demand • Elasticity of Demand and Supply • Demand Forecasting • Production Analysis • Cost and Revenue Analysis • Market and Market Structures • Pricing and Output Decisions: Perfect Competition and Monopoly • Pricing and Output Decisions: Monopolistic Competition • Pricing and Output Decisions: Oligopoly • Game Theory • Pricing Strategies and Practices • Factor Pricing • National Income • Theory of Employment • National Income Determination • Role of Government in an Economy • Money and Inflation • Business Cycles • Banking • Economic Growth and Tools of Economic Analysis • International Economics • Capital Budgeting and Investment Decisions • Case Studies ISBN: 9789350043035 |

` 429

Managerial Economics: Analysis, Problems, Cases, 8ed Truett Table of Contents • Introduction, Basic Principles and Methodology • Revenue of The Firm • Demand Analysis and Estimation • Economic Forecasting • Production Analysis • Cost of Production • Profit Analysis of The Firm • Perfect Competition and Monopoly: The Limiting Cases • Monopolistic Competition and Oligopoly • Games, Information and Strategy • Topics in Pricing and Profit Analysis • Factor Markets and Profit-Maximizing Employment of Variable Inputs • Fundamentals of Project Evaluation • Risk in Project Analysis • Economics of Public Sector Decisions • Legal and Regulatory Environment of The Firm ISBN: 9788126512539 |

` 519

Economics: Theory and Practice, 7ed Welch Table of Contents • Introduction to Economics • The Macro economy • The Micro economy • The International Economy ISBN: 9788126512621 |

` 619

ECONOMICS / HOTEL MANAGEMENT EXCLUSIVE TITLE

Applied Time Series Modelling & Forecasting Harris

Introduction to Management in the Hospitality Industry, 10ed

Applied Time Series Modelling & Forecasting Harris Table of Contents • Introduction and Overview • Short- and Long-Run Models • Testing for Unit Roots • Cointegration in Single Equations • Cointegration in Multivariate Systems • Modelling the Short-Run Multivariate System • Panel Data Models and Cointegration • Modelling and Forecasting Financial Times Series ISBN: 9812532323 |

Barrows Table of Contents • Perspectives on careers in hospitality • Food service • Lodging • Travel and tourism • Management in the hospitality industry • Hospitality as a service industry ISBN 9788126537259 |

Purchasing: Selection and Procurement for the Hospitality Industry, 8ed

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Forthcoming Titles Microeconomics, 5ed, ISV Besanko

International Economics: Trade and Finance, 11ed, ISV

Salvatore

HOTEL MANAGEMENT Food and Beverage Service Axler Table of Contents • Busser. • Job Description: Busser. • Getting Ready to Serve. • Preparing for the Guests’ Arrival. • Preparing Garnishes and Food. • Beverages. • Once Customers Arrive: Basic Responsibilities During Service. • Server.

• Job Description: Server. • Basic Service Skills and Equipment. • Tray Handling. • Service Basics: Serving a Whole Table. • Service: Step by Step. • Styles of Foodservice. • Captain. • Job Description: Captain. • Group Sales. • Beverage Drama. • Special Dining Room Personnel. • Advanced Techniques. • Carving in the Dining Room. • Flambeing. • Tableside Preparation of Cold Items. • Tableside Cooking.

ISBN 9788126542659 |

` 439 Hotel Front Office Management, 5ed Bardi

housekeeping

Table of Contents • Introduction to hotel management • Hotel organization and the front office manager • Effective interdepartmental communications • Property management systems • Systemwide reservations • Revenue management • Guest registration • Managing the financials • Guest checkout • Preparation and review of the night audit • Managing hospitality • Training for hospitality • Promoting in-house sales • Security • Executive

ISBN 9788126537242 |

` 599

Feinstein Table of Contents • The Concepts of Selection and Procurement. • Technology Applications in Purchasing. • Distribution Systems. • Forces Affecting the Distribution System.

• An Overview of the Purchasing Function. • The Organization and Administration of Purchasing. • The Buyer’s Relations with Other Company Personnel. • The Purchase Specification: An Overall View. • The Optimal Amount. • The Optimal Price. • The Optimal Payment Policy. • The Optimal Supplier. • Typical Ordering Procedures. • Typical Receiving Procedures. • Typical Storage Management Procedures. • Security in the Purchasing Function. • Fresh Produce. • Processed Produce and Other Grocery Items.

• Dairy Products. • Eggs. • Poultry. • Fish. • Meat. • Beverages. • Nonfood Expense Items. • Services. • Furniture, Fixtures, and Equipment.

ISBN 9788126537266 |

` 699 Hospitality Marketing Management, 5ed Reid

Table of Contents Part One: Introduction to Hospitality Marketing.

• The Functions of Marketing. • Introduction to Hospitality Services Marketing. Part Two: Understanding and Targeting Hospitality Consumers.

• Understanding the Behavior of Hospitality Consumers.

• Market Segmentation and Positioning. Part Three: Marketing Planning And Information. • Developing a Marketing Plan. • Information Systems for Marketing Decisions. Part Four: Product-Service Mix And Distribution Strategies. • Developing New Products and Services. • Managing Products and Services. • Marketing Channels. • Electronic Commerce. Part Five: Promotions Strategy. • Promotion and Advertising.

• Advertising and Media Planning. • Sales Promotions, Merchandising, and Public Relations. • Personal Selling. Part Six: Pricing Strategy And Destination Marketing. • Pricing Strategy. • Destination Marketing.

ISBN 9788126537273 |

` 699

` 499

Prices are subject to change without prior notice.

33

SUBJECT WISE LISTING ISBN

AUTHOR

TITLE

PRICE QTY.

BUSINESS 9788126514694 9788177225365 9788177225358 Releasing Soon

Chan Dey Goel Kapoor

E-Commerce: Fundamentals and Applications pg. 1 ` 589 Business Process Reengineering & Change Management pg. 1 ` 349 Business Law for Managers pg. 1 ` 349 The Business Law Book pg. 1 TBA

BUSINESS ANALYTICS 9788126524488 9788126505173 9788126518258 9788177228137 9788126542697 9788126545650 9812531785 9788126546145 9788126548606 9788126545698 9788126542581 9789351191506 9788126543281 9788126548767 9788126542451 9788126507764 9788126544127 9788126534722 9788126535668 9788126544004 9788126544691 9788126547111 9788126532032 9788126547999 9788126543250 9788126545452 9788126517589 9788126541881 9788126548620 Releasing Soon Releasing Soon

Anderson Berry Berry Chuck Etheridge Fairhurst Giudici Foreman Frank Franks Gottlieb Holmes Hurwitz Jorgensen Kaushik Larose Laursen Linoff Matignon Mcfedries Minelli Powell Prasad Siegel Simon Schmarzo Shmueli Vercellis Winston Kogent Lakhe

An Introduction to Multivariate Statistical Analysis, 3ed pg. 2 ` 649 Data Mining Techniques: For Marketing, Sales and Customer Relationship Management, 2ed ` 399 Mastering Data Mining: The Art and Science of Customer Relationship Management pg. 2 ` 619 ` 649 Hadoop in Action Excel Data Analysis: Your visual blueprintTM for creating and analyzing data, charts and PivotTables, 3ed pg. 24 ` 499 Using Excel for Business Analysis: A Guide to Financial Modelling Fundamentals, + Website pg. 2 ` 799 Applied Data Mining: Statistical Methods for Business and Industry (Exclusively distributed by CBS Publishers & Distributors) pg. 4 $ 5.50 Data Smart: Using Data Science to Transform Information into Insight pg. 2 ` 699 Code Halos : How the Digital Lives of People, Things and Organizations are Changing the Rules of Business NEW pg. 1 ` 599 Taming The Big Data Tidal Wave: Finding Opportunities in Huge Data Streams with Advanced Analytics pg. 2 ` 699 pg. 2 ` 699 Next Generation Excel, 2ed: Modeling in Microsoft Excel for Analysts and MBAs Hadoop in Practice ` 749 ` 399 Big Data for Dummies Microsoft Big Data Solutions NEW pg. 1 ` 699 pg. 3 ` 699 Web Analytics 2.0: The Art of Online Accountability & Science of Customer Centricity Data Mining Methods and Models pg. 3 ` 439 Business Analytics for Managers: Taking Business Intelligence Beyond Reporting pg. 3 ` 649 pg. 3 ` 679 Data Mining Techniques: For Marketing, Sales and Customer Relationship Management, 3ed Data Mining Using SAS Enterprise Miner pg. 3 ` 779 Excel Data Analysis: Your Visual Blueprint for Analyzing Data, Charts and Pivottables, 4ed pg. 3 ` 499 pg. 3 ` 599 Big Data, Big Analytics: Emerging Business Intelligence and Analytic Trends for Today’s Businesses Modeling for Insight: A Master Class for Business Analysts NEW pg. 1 ` 749 pg. 4 ` 579 Fundamentals of Business Analytics, w/cd Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie or Die NEW pg. 1 ` 599 pg. 4 ` 399 Too Big To Ignore: The Business Case for Big Data Big Data: Understanding How Data Powers Big Business pg. 4 ` 499 pg. 4 ` 709 Data Mining for Business Intelligence: Concepts, Techniques and Applications in Microsoft Office Excel with XLMiner Business Intelligence: Data Mining and Optimization for Decision Making pg. 4 ` 489 pg. 2 ` 799 Marketing Analytics: Data-Driven Techiniques with Microsoft Excel NEW Hadoop in Simple Steps pg. 4 TBA Hadoop Security pg. 4 TBA

COMMUNICATION 9788126529452 9788177225686 9788177223774 9788126522231 9788126513451

Bell Kalyana Rao Summers Stuart

Management Communication, 3ed pg. 4 ` 669 pg. 4 ` 225 Soft Skills for Managers pg. 5 ` 375 Soft Skills for Young Managersv Communication Skills Handbook: How to Succeed in Written and Oral Communication pg. 5 ` 169 pg. 5 ` 599 Integrated Business Communication in a Global Marketplace

ENTREPRENEURSHIP 9788126512829 9788177224603 9788126531165 9789350040263

Kaplan Manimala Schaper Trehan

Patterns of Entrepreneurship pg. 5 ` 499 Entrepreneurship Theory at the Crossroads: Paradigms and Praxis, 2ed pg. 5 ` 449 pg. 5 ` 669 Entrepreneurship and Small Business, 3rd Asia-Pacific ed pg. 5 ` 429 Entrepreneurship, w/cd

HUMAN RESOURCE MANAGEMENT 9788126524914 9788126531196 9788177228212 9788177227253 9788177223750 9788177228465 9789350042892 9789351192589 9788126515899 9788177226713 9788177229134 9789350043196 Releasing Soon

34

Baron DeCenzo Gupta Janakiram Kleiman Mathur Rao Rao Schuler Sengupta Sengupta Sengupta DeCenzo

Visit us at www.wileyindia com

Strategic Human Resources: Frameworks for General Managers, 3ed pg. 6 ` 619 pg. 6 ` 569 Human Resource Management, 10ed pg. 6 ` 349 Human Resource Management pg. 6 ` 379 Training & Development (Indian Text ed) Human Resource Management : A Managerial Tool pg. 6 ` 349 pg. 6 ` 229 Industrial Sociology: Text & Pratice pg. 7 ` 395 Performance Management, w/cd Strategic Human Resource Management, w/cd NEW pg. 6 ` 449 Strategic Human Resource Management, 2ed pg. 7 ` 599 pg. 7 ` 395 Employee Engagement (Hard Back) pg. 7 ` 295 Employee Engagement (Paper Back) pg. 7 ` 449 Human Resource Management, w/cd Human Resource Management, 11ed ISV pg. 7 TBA

SUBJECT WISE LISTING ISBN Releasing Soon

AUTHOR Raju

TITLE

PRICE QTY.

Human Resource Management pg. 7 TBA

INTERNATIONAL BUSINESS 9788126506941 9788126534074 9788126529759 9789350040119 9789350040997 9788126515233

Chary Czinkota Mead Parthasarathy Parthasarathy Stonehouse

Elements of International Business pg. 7 ` 549 pg. 7 ` 749 International Business, 8ed pg. 7 ` 699 International Management, 4ed pg. 8 ` 349 Global Trade in the New Millennium (Paper Back) pg. 8 ` 449 Global Trade in the New Millennium in (Hard Back) pg. 8 ` 569 Global and Transnational Business: Strategy and Management, 2ed

MANAGEMENT 9788126534791 9788126514502 9788177223866 9788126536474 9788177223866 9788126535996 9788177225372 9789350042502 9789350042496 Releasing Soon Releasing Soon

Babu Debowski Dueing Gitomer Ivancevich Lane Mishra Nerkar Pithadia Lane Schermerhorn

Coaching: The Art of Developing Leaders pg. 8 ` 479 pg. 8 ` 499 Knowledge Management Management: Principles & Guidelines pg. 8 ` 379 The Little Book of Leadership pg. 8 ` 399 Management : Principles & Guidelines ` 379 International Management Behavior, 6ed pg. 8 ` 529 pg. 9 ` 229 Summer Internship Simplified pg. 9 ` 399 Principles and Practices of Management, w/cd pg. 9 ` 349 Introduction to Management International Management Behavior: Global and Sustainable Leadership, 7ed pg. 9 TBA Introduction to Management, 12ed ISV pg. 9 TBA

MANAGEMENT INFORMATION SYSTEMS 9788126520190 9812530150 9789350040072 9788126542451 9788126544127 9788126534722 9788126521753 9788126518524 9788126543946 9788126539680 9789812531933 9789350043059 9788126532032 9788177228502 9788126517589 9789351192442 9788126526390 9788126514410 Releasing Soon

De Johnson Joshi Kaushik Laursen Linoff Magal Makridakis Marchewka Murugesan Pidd Parimi Prasad Shrivastava Shmueli Singh Turban Turban Pearlson

MIS: Management Information Systems in Business, Government and Society pg. 9 ` 599 Business Statistics: Decision Making with Data (Exclusively distributed by CBS Publishers & Distributors) pg. 11 $ 8.25 pg. 9 ` 379 Management Information Systems pg. 3 ` 699 Web Analytics 2.0: The Art of Online Accountability & Science of Customer Centricity Business Analytics for Managers: Taking Business Intelligence Beyond Reporting pg. 3 ` 649 pg. 3 ` 679 Data Mining Techniques: for Marketing, Sales and Customer Relationship Management, 3ed pg. 9 ` 359 Essentials of Business Processes and Information Systems pg. 10 ` 649 Forecasting: Methods and Applications, 3ed pg. 17 ` 539 Information Technology Project Management, 4ed, ISV Harnessing Green IT: Principles and Practices pg. 10 ` 549 pg. 11 $ 4.50 Computer Simulation in Management Science, 5ed (Exclusively distributed by CBS Publishers & Distributors) pg. 10 ` 349 Management Information System, w/cd pg. 4 ` 579 Fundamentals of Business Analytics, w/cd pg. 10 ` 449 Computer Applications in Management, w/cd pg. 10 ` 709 Data Mining for Business Intelligence: Concepts, Techniques and Applications in Microsoft Office Excel with XLMiner Computer Applications in Management NEW pg. 9 ` 499 pg. 10 ` 629 Information Technology for Management:Transforming Organizations in the Digital Economy 7ed ` 649 Information Technology for Management:Transforming Organizations in the Digital Economy, 6ed, w/cd Strategic Management of Information Systems, 5ed ISV pg. 10 TBA

Aaker Aaker Agarwal Amin Anand Bhasin Berman Capon, Singh Chopra Clow Craig Cron Dalrymple Gronroos Hoyle Kotabe Kumar Kumar Kumar Kumar Lascu Lindquist

Marketing Research,10ed pg. 11 ` 709 pg. 11 ` 459 Strategic Market Management, 9ed pg. 11 ` 349 Store Operations pg. 12 ` 449 The Impact of E-Marketing on E-Buyer Behaviour, w/cd Marketing Management pg. 12 ` 359 pg. 12 ` 399 Customer Relationship Management, w/cd ` 399 Marketing: Marketing in the 21st Century, 8ed pg. 11 ` 799 Managing Marketing: An Applied Approach and The Marketing Toolkit (set of Textbook & Workbook) NEW pg. 12 ` 329 Marketing Management pg. 15 ` 429 Services Marketing: Operation, Management and Strategy, 2ed International Marketing Research, 2ed (Exclusively distributed by CBS Publishers & Distributors) pg. 14 $ 6.50 pg. 12 ` 589 Sales Management: Concepts and Cases, 10ed, ISV Marketing Management, 7ed (Exclusively distributed by CBS Publishers & Distributors) pg. 15 $ 7.50 pg. 12 ` 599 Service Management and Marketing: Customer Management in Service Competition, 3ed Event Marketing: How to Successfully Promote Events, Festivals, Conventions and Expositions pg. 12 ` 399 pg. 12 ` 709 Global Marketing Management, 5ed pg. 13 ` 395 Consumer Behaviour and Marketing Communication: An Indian Perspective pg. 13 ` 429 Customer Relationship Management : Concepts & Application pg. 13 ` 419 Customer Relationship Management: A Databased Approach Essentials of Marketing Research, 2ed (Exclusively distributed by CBS Publishers & Distributors) pg. 15 $ 7.50 International Marketing (with casebook) pg. 13 ` 399 Shopper, Buyer & Consumer Behavior: Theory & Marketing Applications pg. 13 ` 329

MARKETING 9788126531189 9788126536245 9788177225167 9789350043202 9789350042489 9789350044544 9788177223828 9788126548514 9788177228427 9788177223767 9971513862 9788126526383 9814126217 9788126512874 9788126524679 9788126534128 9789351191827 9788177226225 9788126509133 9812531823 9788177223705 9788177223835

Prices are subject to change without prior notice.

35

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9812532358 9788126529353 9788177223712 9788126542000 9788177229714 9788126531318 9788177229127 9788177229752 9789351192428 9788177224320 9788177223729 9788126528059 Releasing Soon Releasing Soon

McAuley McDaniel Mishra Mohapatra Ramamurthy Sekaran Srinivasan Siddiqui Sople Sople Trochim Zikmund Aaker Sathapriya

TITLE

PRICE QTY.

International Marketing: Consuming Globally, Thinking Globally (Exclusively distributed by CBS Publishers & Distributors) pg. 15 $ 5.50 pg. 13 ` 709 Marketing Research, 8ed, w/cd pg. 13 ` 279 Customer Service in Retailing, Indian Text ed pg. 14 ` 379 E-Marketing pg. 14 ` 449 Research Methodology pg. 14 ` 519 Research Methods for Business: A Skill Building Approach, 5ed Cases in Retail Management pg. 14 ` 225 pg. 14 ` 349 International Marketing E-Marketing in Digital Age: Text & Cases, 2ed, w/cd NEW pg. 11 ` 395 pg. 14 ` 375 E-Marketing: Text & Cases ` 379 Research Methods, 2ed pg. 14 ` 439 Customer Relationship Management Marketing Research, 11ed ISV pg. 15 TBA Marketing Research pg. 15 TBA

OPERATIONS MANAGEMENT 9788126509515 9788126523191 9788126537075 9788126513727 9788126521647 9788126522460 9788177224306 9788126541201 9812531785 9788177224580 9788126531158 9789350045091 9788126542451 9788126538874 9788126519071 9788126544127 9788126543946 9788177229721 9788126537082 9788126542543 9788126544097 9788177221916 9788177225808 9788126525065 9788126526918 9788126532032 9788177226232 9788126512560 9788126537044 9788126536351 9788126517589 9789350043172 9788126508358 9788126542536 9812531637 9788126516483 Releasing Soon Releasing Soon

Barlow Barron Black Buffa Burke Dale David Gardener Giudici Gopalan Hayes Jain Kaushik Kerzner Kulkarni Laursen Marchewka Marwah Meredith Meredith Mitra Mohanty Mohanty Montgomery Powell Prasad Rajaram Ravindran Russell Sanders Shmueli Suri Thayer Tompkins Vonderembse Waters Montgomery Russell

Excel Models for Business and Operations Management, 2ed pg. 15 ` 519 Game Theory: An Introduction pg. 15 ` 539 pg. 15 ` 749 Applied Business Statistics, 7ed pg. 15 ` 639 Modern Production / Operations Management, 8ed pg. 16 ` 499 Project Management: Planning and Control Techniques, 4ed Managing Quality, 5ed pg. 16 ` 499 pg. 16 ` 399 International Logistics pg. 16 ` 579 Beginning R: The Statistical Programming Language Applied Data Mining: Statistical Methods for Business and Industry (Exclusively distributed by CBS Publishers & Distributors) pg. 19 $ 5.50 Management Guide to Quality & Productivity, 2ed pg. 16 ` 299 pg. 16 ` 629 Operations, Strategy and Technology: Pursuing the Competitive Edge pg. 16 ` 449 Production and Operations Management pg. 3 ` 699 Web Analytics 2.0: The Art of Online Accountability & Science of Customer Centricity pg. 16 ` 649 Project Management: A Systems Approach to Planning, Scheduling and Controlling, 10ed Quality Control ` 479 Business Analytics for Managers: Taking Business Intelligence Beyond Reporting pg. 3 ` 649 pg. 17 ` 539 Information Technology Project Management, 4ed, ISV pg. 17 ` 399 Project Management, w/cd pg. 17 ` 709 Project Management: A Managerial Approach, 8ed pg. 17 ` 599 Operations Management, 5ed, ISV Fundamentals of Quality Control and Improvement, 3ed pg. 17 ` 649 pg. 17 ` 329 Supply Chain Management (Theories & Practices) Supply Chain Management (Indian Case Studies) pg. 17 ` 159 pg. 17 ` 639 Statistical Quality Control: A Modern Introduction, 6ed pg. 18 ` 799 Management Science: The Art of Modeling with Spreadsheets, Excel 2007 update, 2ed pg. 4 ` 579 Fundamentals of Business Analytics, w/cd pg. 18 ` 399 Total Quality Management pg. 18 ` 589 Operations Research: Principles and Practice, 2ed pg. 18 ` 739 Operations Management, 7ed pg. 18 ` 599 Supply Chain Management: A Global Perspective pg. 4 ` 709 Data Mining for Business Intelligence: Concepts, Techniques and Applications in Microsoft Office Excel with XLMiner Total Quality Management pg. 18 ` 375 Software Engineering Project Management, 2ed pg. 18 ` 729 pg. 18 ` 679 Facilities Planning, 4ed Operations Management: Concepts, Methods and Strategies (Exclusively distributed by CBS Publishers & Distributors) pg. 19 $ 6.90 pg. 19 ` 469 Inventory Control and Management, 2ed Statistical Quality Control: A Modern Introduction, 7ed, ISV pg. 19 TBA Operations Management: Creating Value Along the Supply Chain, 8ed ISV pg. 19 TBA

ORGANIZATIONAL BEHAVIOUR 9789351192459 9788177224597 9788126523948 9788177227987 9789351191810 9812531459 9788126541270 9788177228526

36

Gupta Gupta Hitt Joshi Raju Schermerhorn Schermerhorn Sultan

Visit us at www.wileyindia com

Organizational Behaviour: Design, Structure and Culture, 2ed, w/cd NEW pg. 19 ` 449 pg. 19 ` 395 Organizational Behaviour: Design Structure and Culture pg. 19 ` 649 Organizational Behavior: A Strategic Approach, 2ed pg. 19 ` 349 Organizational Behavior Organizational Behaviour, w/cd pg. 20 ` 395 Management and Organizational Behaviour Essentials (Exclusively distributed by CBS Publishers & Distributors) pg. 20 $ 5.00 pg. 20 ` 579 Organizational Behavior, 12ed, ISV pg. 20 ` 299 Organizational Behavior

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STRATEGIC MANAGEMENT 9788177221671 9812531890 9788126542529 9788126519644 9788126519637 9812531238 9788126515684 9789350044995 9788177226706 9788126534050 9788177228229 9788126531660 Releasing Soon Releasing Soon

Bajaj Chen Grant Grant Grant Gupta Saloner Singh Srinivasan Tidd Trehan Gaughan Pearlson Pithadia

Business Ethics: An Indian Perspective pg. 20 ` 369 Strategic Management of e-Business, 2ed (Exclusively distributed by CBS Publishers & Distributors) pg. 21 $ 5.50 pg. 20 ` 579 Contemporary Strategy Analysis, 7ed pg. 20 ` 529 Contemporary Strategic Management, 6ed pg. 21 ` 419 Contemporary Strategic Management Case Studies, 6ed Global Strategy and the Organization (Exclusively distributed by CBS Publishers & Distributors) pg. 22 $ 2.90 pg. 21 ` 469 Strategic Management pg. 21 ` 429 Strategic Management and Business Policy, w/cd Strategic Retail Management pg. 21 ` 349 pg. 21 ` 689 Managing Innovation: Integrating Technological, Market and Organizational Change, 4ed Strategic Management pg. 21 ` 299 pg. 25 ` 729 Mergers, Acquisitions and Corporate Restructurings, 5ed Strategic Management of Information Systems, 5ed ISV pg. 22 TBA Strategic Management & Business Policy pg. 22 TBA

Alexander Arzac Bapat Bhatt Damodaran Damodaran Damodaran Damodaran Damodaran Desai Desai Dhagat Elton Etheridge Fairhurst Finnerty Forbes Gaughan Goel Gottlieb Goyal Gup Gupta Hull Janakiram Jones Jorion Joseph Khurana Kolb Monks Narayanan Panda Parameswaran Parasuraman Parrino Parthasarathy Proctor Sathye Sathye Schofield Sekhar Sengupta Shah Shanmugham Shapiro Skipper Solomons Tsay Vaughan

Market Models: A Guide to Financial Data Analysis pg. 22 ` 599 pg. 22 ` 599 Valuation for Mergers, Buyouts and Restructuring, 2ed, w/cd Marketing of Financial Services pg. 22 ` 349 Security Analysis and Portfolio Management pg. 23 ` 349 pg. 23 ` 699 Applied Corporate Finance, 3ed pg. 23 ` 699 Corporate Finance Theory and Practice, 2ed pg. 23 ` 679 Damodaran on Valuation, 2ed pg. 23 ` 739 Investment Valuation: Tools and Techniques for Determining the Value of any Asset, University ed, 3ed pg. 23 ` 350 The little Book of Valuation: How to Value A Company, Pick a Stock and Profit pg. 23 ` 599 International Finance: A Casebook pg. 24 ` 449 Mergers and Acquisitions, w/cd pg. 24 ` 399 Financial Management pg. 24 ` 599 Modern Portfolio Theory and Investment Analysis, 8ed Excel Data Analysis: Your Visual BlueprintTM for Creating and Analyzing Data, Charts and PivotTables, 3ed pg. 24 ` 499 Using Excel for Business Analysis: A Guide to Financial Modelling Fundamentals, + Website NEW pg. 24 ` 799 pg. 24 ` 649 Project Financing: Asset-Based Financial Engineering, 2ed pg. 24 ` 589 Behavioural Finance pg. 25 ` 729 Mergers, Acquisitions and Corporate Restructurings, 5ed pg. 25 ` 369 Strategic Financial Management, w/cd pg. 25 ` 699 Next Generation Excel, 2ed: Modeling in Microsoft Excel for Analysts and MBAs pg. 25 ` 395 Direct Taxation, A.Y. 2013 - 2014 pg. 25 ` 599 Commercial Banking: The Management of Risk, 3ed Comdex Computer and Financial Accounting with Tally 9.0 Course Kit, w/cd ` 299 pg. 25 ` 709 Risk Management and Financial Institutions, 3ed International Financial Management (Indian Text ed.) pg. 25 ` 199 pg. 26 ` 649 Investments: Principles and Concepts, 11ed Financial Risk Manager Handbook + Test Bank: FRM Part I / Part II, 6ed pg. 26 ` 999 Advanced Credit Risk - Analysis and Management pg. 26 ` 599 pg. 26 ` 329 Corporate Governance Futures, Options and Swaps, 5ed pg. 26 ` 649 pg. 26 ` 649 Corporate Governance, 4ed Finance for Strategic Decision-Making: What Non-Financial Managers Need to Know pg. 26 ` 349 pg. 26 ` 479 Understanding Microfinance Fundamentals of Financial Instruments: An Introduction to Stocks, Bonds, Foreign Exchange and Derivatives pg. 27 ` 629 pg. 22 ` 529 Fundamentals of Financial Derivatives, 3ed NEW pg. 27 ` 699 Fundamentals of Corporate Finance pg. 27 ` 325 Corporate Governance: Principles, Mechanisms & Practice Building Financial Models with Microsoft Excel: A Guide for Business Professionals, 2ed pg. 27 ` 649 pg. 27 ` 699 International Financial Management International Financial Management (Exclusively distributed by CBS Publishers & Distributors) pg. 29 $ 8.50 Commodity Derivatives: Markets and Applications NEW pg. 27 ` 999 pg. 27 ` 499 Working Capital Management, w/cd pg. 27 ` 779 Financial Analysis and Modeling using Excel and VBA, w/cd pg. 27 ` 499 Financial Management, 2ed, w/cd pg. 28 ` 519 Financial Services pg. 28 ` 739 Multinational Financial Management, 9ed Risk Management and Insurance Perspectives in Global Economy pg. 28 ` 669 Corporate Governance and Accountability pg. 28 ` 469 Analysis of Financial Time Series, 3ed NEW pg. 22 ` 739 Essentials of Insurance: A Risk Management Perspective (Exclusively distributed by CBS Publishers & Distributors) pg. 29 $ 8.90

FINANCE 9788126523702 9788126524129 9789351191001 9788177224870 9788126537884 9788126511150 9788126518852 9788126536009 9788126536481 9788126510832 9789350043165 9789350040225 9788126528141 9788126542697 9788126545650 9788126531288 9788126529360 9788126531660 9788177222524 9788126542581 9788177221275 9788126510443 9788177227390 9788126536344 9788177226218 9788126526376 9788126544080 9788126544257 9788177228090 9788126523665 9788126524907 9788126509584 9788126519446 9788126534043 9788126547395 9788126530069 9788177227130 9788126525157 9788126533466 9812532374 9788126546053 9789350042403 9788126531820 9788177229028 9788126519903 9788126536931 9788126515936 9788126513925 9788126548934 9971514222

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37

SUBJECT WISE LISTING 9788126513062 9789350043042 9788126531714 9788126510221 9788126547401 Releasing Soon Releasing Soon Releasing Soon Releasing Soon

Vaughan Verma Veronesi White Young Desai Jones Rao Shapiro

Fundamentals of Risk and Insurance, 9ed pg. 28 ` 649 International Financial Management, w/cd pg. 28 ` 399 pg. 28 ` 779 Fixed Income Securities: Valuation, Risk and Risk Management pg. 28 ` 729 The Analysis and Use of Financial Statements, 3ed, w/cd pg. 22 ` 1069 Corporate Financial Reporting and Analysis, 3ed NEW Investment Management / SAPM pg. 29 TBA Investments: Principles and Concepts, 12ed ISV pg. 29 TBA Financial Engineering, Risk Management and Financial Institutions pg. 29 TBA Multinational Financial Management 10ed pg. 29 TBA

ACCOUNTING 9812531661 Bagranoff Core Concepts of Accounting Information Systems, 9ed (Exclusively distributed by CBS Publishers & Distributors) pg. 31 $ 8.00 pg. 29 ` 859 9788126526444 Balakrishnan Managerial Accounting Bhatia Cost Accounting pg. 29 ` 495 9789351191902 Goyal Accounting for Managers pg. 29 ` 395 9789351190301 9788126544738 IMA Wiley CMAexcel Learning System Exam Review 2014, Part 1, Financial Planning, Performance and Control NEW pg. 29 9788126544745 IMA Wiley CMAexcel Learning System Exam Review 2014, Part 2, Financial Decision Making NEW pg. 29 pg. 30 ` 429 9789350043134 Jain Accounting for Managers, w/cd pg. 30 ` 649 9788126537105 Jiambalvo Managerial Accounting, 4ed pg. 30 ` 799 9788126512638 Jones Accounting for Non-Specialists pg. 30 ` 819 9788126523931 Kimmel Financial Accounting: Tools for Business Decision Making, 5ed Kogent Tally 9 in Simple Steps ` 249 9788177229233 9789350040973 Kogent Tally 9 in Simple Steps, Hindi ed ` 199 ` 249 9788177229356 Kogent Tally.ERP 9 in Simple Steps, Hindi ed 9788126544066 Stephanie How to Pass the CPA Exam: TheIPassTheCPAexam.com Guide for International Candidates pg. 30 ` 699 Whittington Wiley CPAexcel Exam Review 2014, Regulation pg. 30 ` 14999 9788126547456

(Set Price) 9788126547456 Whittington Wiley CPAexcel Exam Review 2014, Financial Accounting and Reporting pg. 30 ` 14999

(Set Price) 9788126547456 Whittington Wiley CPAexcel Exam Review 2014, Business Environment and Concepts pg. 30 ` 14999

(Set Price) 9788126547456 Whittington Wiley CPAexcel Exam Review 2014, Auditing and Attestation pg. 31 ` 14999

(Set Price) Releasing Soon Kimmel Financial Accounting, 7ed ISV pg. 31 TBA

ECONOMICS 9788126540716 9788126532063 9788126509188 9788126543915 9812532323 9788177223859 9788126534159 9788126516414 9788126537686 9788126544349 9789350043035 9788126512539 9788126512621 Releasing Soon Releasing Soon

Besanko Besanko Bradley Enders Harris Keating Maddala Miles Salvatore Samuelson Singh Truett Welch Besanko Salvatore

Economics of Strategy, 6ed, ISV pg. 31 ` 629 pg. 31 ` 689 Microeconomics, 4ed pg. 31 ` 649 Essential Mathematics for Economics and Business, 2ed pg. 31 ` 489 Applied Econometric Time Series, 3ed Applied Time Series Modelling and Forecasting (Exclusively distributed by CBS Publishers & Distributors) pg. 33 $ 6.00 Managerial Economics: An Economic Foundation for Business Decisions, 2ed pg. 31 ` 369 pg. 32 ` 709 Introduction to Econometrics, 4ed pg. 32 ` 549 Macroeconomics: Understanding the Wealth of Nations, 2ed pg. 32 ` 709 International Economics: Trade and Finance, 10ed, ISV pg. 32 ` 729 Managerial Economics, 6ed, ISV pg. 32 ` 429 Managerial Economics, w/cd pg. 32 ` 519 Managerial Economics: Analysis, Problems, Cases, 8ed Economics: Theory and Practice, 7ed pg. 32 ` 619 Microeconomics, 5ed ISV pg. 33 TBA International Economics: Trade and Finance, 11ed ISV pg. 33 TBA

HOTEL MANAGEMENT 9788126542659 9788126537242 9788126537259 9788126537266 9788126537273

38

Axler Bardi Barrows Feinstein Reid

Visit us at www.wileyindia com

Food and Beverage Service pg. 33 ` 439 pg. 33 ` 499 Hotel Front Office Management pg. 33 ` 599 Introduction to Management in the Hospitality Industry, 10ed pg. 33 ` 699 Purchasing: Selection and Procurement for the Hospitality Industry, 8ed pg. 33 ` 699 Hospitality Marketing Management, 5ed

BUSINESS / SELF HELP BOOKS New Releases - Business & Dummies 9788126547555 9788126546640 9788126548965 9788126547548 9788126549184 9788126547128 9788126549467

9788126546442 9788126546657 9788126548590 9788126549177 9788126548064

Amine Bouchentouf Amy Lupold Bair Anasse Bari Andrew Kaufman Dayna Rothman Doug Lowe Dr. Amrutur V. Srinivasan Joan Pastor Karen Dietz Krista Neher Michael Alexander Sam Cawthorn

Arabic for Dummies, 2ed ` 499 Blogging for Dummies, 5ed ` 499 Predictive Analytics for Dummies ` 549 Russian for Dummies, 2ed ` 499 Lead Generation for Dummies ` 449 Networking All-In-One for Dummies, 5ed ` 599 Hinduism for Dummies ` 499 Success As An Introvert for Dummies ` 399 Business Storytelling for Dummies ` 499 Visual Social Marketing for Dummies ` 499 Excel Dashboards & Reports for Dummies, 2ed ` 449 Bounce Forward: How To Transform Crisis into Success ` 299

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