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BUSINESS / BUSINESS ANALYTICS BUSINESS

BUSINESS ANALYTICS

E-Commerce: Fundamentals and Applications

Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data Artun NEW

Chan Table of Contents • Part I: Technologies (Fundamentals) • Internet and World Wide Web • Client-side Programming • Server-side Programming I: Servlet fundamentals • Server-side Programming II: Database Connectivity • Server-side Programming III: Session Tracking • Basic Cryptography for Enabling E-commerce • Internet Security • Advanced technologies for e-commerce • Part 2: Applications • Internet Payment Systems • Consumer-oriented E-commerce • Business-oriented E-commerce • E-service • Web Advertising and Web Publishing • Step-by-Step Exercises for Building the VBS

ISBN: 9788126558131 |

Business Process Reengineering & Change Management Dey Table of Contents • Business Process Reengineering and Kaizen • Definition and Illustrations of Business Process Reengineering • Business Process Reengineering and Other Management Concepts • Implementation of Business Process Reengineering • Reengineering Structure • Common Pitfalls in Business Process Reengineering • Change Management in Business Process Reengineering

Fraud Analytics Using Descriptive, Predivtice, and Social Network Techniques Baesens NEW Table of Contents • Fraud: Detection, Prevention, and Analytics! • Data Collection, Sampling, and Preprocessing • Descriptive Analytics for Fraud Detection • Predictive Analytics for Fraud Detection • Social Network Analysis for Fraud Detection • Fraud Analytics: Post-Processing • Fraud Analytics: A Broader Perspective ISBN: 9788126558209 |

Business Law for Managers Goel Table of Contents • Laws relating to Contract, Sale of Goods, Negotiable Instruments and Consumer Protection. • Highlights of laws relating to Intellectual Property including Patents, Copyright and Trademark. • Highlights of some relevant economic laws like IT Act 2000; FEMA 1999; and Competition Act 2002. • Corporate laws include Company Law along with Corporate Governance. • Legal aspects relating to business - Partnerships, Alternative Dispute Redressal, Sexual Harassment, Right to Information and Environment Protection. • Relevant aspects of the Constitution of India concerning business.

ISBN: 9788177225358 |

` 349

Forthcoming Title The Business Law Book

` 1199 Research Analytics: A Practical Approach to Data Analysis Chauhan NEW

` 399

ISBN: 9788177225365 |

` 799

Also useful for Marketing

` 619

ISBN: 9788126514694 |

Kapoor

Table of Contents • A Complete Predictive Marketing Primer • Nine Easy Plays to Get Started with Predictive Marketing • How to Become a True Predictive Marketing Ninja

Table of Contents • Concept of Research and Data Types in Research Analytics • Reliability and Validity Analysis • Data Cleaning, Imputation and Outlier Testing • SPSS Commands • Descriptive Statistics • Hypothesis Testing: An Introduction • Test of Difference • Analysis of Variance – One-Way ANOVA • Non-Parametric Tests • Correlation Analysis • Regression Analysis • Web Analytics: An Introduction • Dummy Regression Models • Logistic Regression Model • Panel Data Analytics • Structural Equation Modeling (SEM) • Time Series Analytics • Exploratory Factor Analysis (EFA) ISBN: 9789351198086 |

` 489 Performing Data Analysis using IBM SPSS Meyers NEW

Table of Contents • Getting Started with IBM SPSS® • Obtaining, Editing and Saving Statistical Output • Manipulating Data • Descriptive Statistics Procedures • Simple Data Transformations • Evaluating Score Distribution Assumptions • Bivariate Correlation • Regressing (Predicting) Quantitative Variables • Regressing (Predicting) Categorical Variables • Survival Analysis • Reliability as a Gauge of Measurement Quality • Analysis of Structure • Evaluating Causal (Predictive) Models • T Test • Univariate

Prices are subject to change without prior notice.

1

BUSINESS ANALYTICS Applied Predictive Analytics: Principles and Techniques for The Professional Data Analyst

Group Differences: Anova and Ancova • Multivariate Group Differences: Manova and Discriminant Function Analysis • Multidimensional Scaling • Cluster Analysis • Nonparametric Procedures for Analyzing Frequency Data ISBN: 9788126557226 |

` 899

Abbott

Human Capital Analytics: How to Harness The Potential of Your Organization’s Greatest Asset Pease NEW Table of Contents • ·Human Capital Analytics • Alignment • The Measurement Plan • It’s All about the Data • What Dashboards Are Telling You: Descriptive Statistics and Correlations • Causation: What Really Drives Performance • Beyond ROI to Optimization ISBN: 9788126556830 |

Table of Contents • The Need for Measurement in a Changing Environment • What Exactly Is Predictive Analytics, and Why is It Useful? • The State of Human Capital Analytics • From Data to Action • The Big Data Conundrum • The Future of Talent Investments

` 999 Digital Disciplines: Attaining Market Leadership via The Cloud, Big Data, Social, Mobile and The Internet of Things Weinman NEW

Table of Contents • Overview and Background • Information Excellence • Solution Leadership • Collective Intimacy • Accelerated Innovation • Successful Execution • What’s Next?

` 799

Big Data and Analytics, w/cd Acharya Table of Contents • Types of Digital Data • Introduction to Big Data • Big Data Analytics • The Big Data Technology Landscape • Introduction to Hadoop • Introduction to MongoDB • Introduction to Cassandra • Introduction to MAPREDUCE Programming • Introduction to Hive • Introduction to Pig • Jasper Report using Jasper soft • Introduction to Machine Learning ISBN: 9788126554782 |

2

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` 499

` 799 Microsoft Business Intelligence Tools for Excel Analysts Alexander

Table of Contents • Leveraging Excel for Business Intelligence • Important Database Concepts • PivotTable Fundamentals • Introduction to Power Pivot • Loading External Data into Power Pivot • Creating Dashboards with Power View • Adding Location Intelligence with Power Map • Using the Power Query Add-In • Leveraging SQL for Business Intelligence • Essential SQL Server Concepts • Introduction to SQL • Creating and Managing SQL Scripts 1 • Calling Views and Stored Procedures from Excel • Understanding Reporting Services • Browsing Analysis Services OLAP Cubes with Excel • Using the Data Mining Add-In for Microsoft Office • Delivering Business Intelligence with SharePoint and Excel Services • Publishing Your BI Tools to SharePoint • Leveraging PerformancePoint Services ISBN: 9788126550357 |

Also Useful For Human Resource Management

ISBN: 9788126558216 |

ISBN: 9788126550388 |

` 799

Optimize Your Greatest Asset - Your People: How to Apply Analytices to Big Data to Improve Your Human Capital Investments Pease NEW

ISBN: 9788126558193 |

Table of Contents • Overview of Predictive Analytics • Setting Up the Problem • Data Understanding • Data Preparation • Itemsets and Association Rules • Descriptive Modeling • Interpreting Descriptive Models • Predictive Modeling • Assessing Predictive Models • Model Ensembles • Text Mining • Model Deployment • Case Studies

` 599 Analytics in a Big Data World: The Essential Guide to Data Science and its Applications Baesens

Table of Contents • Big Data and Analytics • Data Collection, Sampling and Preprocessing • Predictive Analytics • Descriptive Analytics • Survival Analysis • Social Network Analytics • Analytics: Putting It All to Work • Example Applications ISBN: 9788126550890 |

` 699

Mastering Data Mining: The Art and Science of Customer Relationship Management Berry Table of Contents • Setting the Focus • The Three Pillars of Data Mining • Case Studies ISBN: 9788126518258 |

` 649

BUSINESS ANALYTICS Understanding the Predictive Analytics Lifecycle

Predictive Analytics for Human Resources

Cordoba

Fitz-Enz

Table of Contents • Problem Identification and Definition • Design and Build • Data Acquisition • Exploration and Reporting • Modeling • Actionable Analytics ISBN: 9788126552795 |

` 999

Big Data, Data Mining and Machine Learning

Table of Contents • Where’s the Value? • Getting Started • What You Will Need • Data Issues • Predictive Statistics Examples • Predictive Analytics in Action • Predicting the Future of Human Capital Analytics ISBN: 9788126552153 |

Also useful for Human Resource Management

Data Smart: Using Data Science to Transform Information into Insight

Dean Table of Contents • The Computing Environment • Turning Data into Business Value • Success Stories of Putting It All Together ISBN: 9788126550906 |

` 699

Big Data Black Book DT Editorial Services Table of Contents • Getting an Overview of Big Data • Exploring the Use of Big Data in Business Context • Introducing Technologies for Handling Big Data • Understanding Hadoop Ecosystem • Understanding MapReduce Fundamentals and HBase • Understanding Big Data Technology Foundations • Storing Data in Databases and Data Warehouses • Storing Data in Hadoop • Processing Your Data with MapReduce • Customizing MapReduce Execution • Testing and Debugging MapReduce Applications • Understanding Hadoop YARN Architecture • Exploring Hive • Analyzing Data with Pig • Using Oozie • NoSQL Data Management • Understanding Analytics and Big Data • Analytical Approaches and Tools to Analyze Data • Exploring R • Reading Datasets and Exporting Data from R • Manipulating and Processing Data in R • Working with Functions and Packages in R • Performing Graphical Analysis in R • Integrating R and Hadoop and Understanding Hive • Data Visualization-I • Data Visualization with Tableau • Social Media Analytics and Text Mining • Mobile Analytics • Finding a Job in the Big Data Market ISBN: 9789351197577 |

Foreman Table of Contents • Everything You Ever Needed to Know about Spreadsheets but Were Too Afraid to Ask • Cluster Analysis Part I: Using K-Means to Segment Your Customer Base • Naïve Bayes and the Incredible Lightness of Being an Idiot • Optimization Modeling: Because That “Fresh Squeezed” Orange Juice Ain’t Gonna Blend Itself • Cluster Analysis Part II: Network Graphs and Community Detection • The Granddaddy of Supervised Artificial Intelligence--Regression • Ensemble Models: A Whole Lot of Bad Pizza • Forecasting: Breathe Easy; You Can’t Win • Outlier Detection: Just Because They’re Odd Doesn’t Mean They’re Unimportant • Moving from Spreadsheets into R ISBN: 9788126546145 |

Ellis Table of Contents • Streaming Analytics Architecture • Analysis and Visualization ISBN: 9788126552160 |

` 699

` 699 Code Halos : How the Digital Lives of People, Things and Organizations are Changing the Rules of Business Frank

Table of Contents • Digits over Widgets: The Next Age of Business and Technology • Four Principles for Success in the Code Halo Economy • Winning with the Crossroads Model ISBN: 9788126548606 |

` 799 Real-Time Analytics: Techniques to Analyze and Visualize Streaming Data

` 999

` 599

Taming The Big Data Tidal Wave: Finding Opportunities in Huge Data Streams with Advanced Analytics Franks Table of Contents • What Is Big Data and Why Does It Matter? • Web Data: The Original Big Data • A Cross-Section of Big Data Sources and the Value They Hold • The Evolution of Analytic Scalability • The Evolution of Analytic Processes • The Evolution of Analytic Tools and Methods • What Makes a Great Analysis? • What Makes a Great Analytic Professional? • Who Is the Analytic Professional? • What Makes a Great Analytics Team? • Enabling Analytic Innovation • Creating a Culture of Innovation and Discovery ISBN: 9788126545698 |

` 999 Prices are subject to change without prior notice.

3

BUSINESS ANALYTICS Next Generation Excel, 2ed: Modeling in Microsoft Excel for Analysts and MBAs Gottlieb Table of Contents • AutoFill • Selecting Efficiently in Excel • Formulas, Functions and Relative and Absolute Addressing • Naming Cells and Ranges • Conditional and Advanced Conditional Formatting in Excel • Excel Charts • Sparkline and Advanced Topics in Excel Charts • IF Functions • Text Manipulation • Descriptive Statistics • Frequency Distributions • Statistical Regression • Data Analysis--The Excel Easy to Use Statistics Add-In • Data Analysis--Multi-Regression • Naming Cells--For Meaningful Decision Making and Modeling • What-If Analysis and Goal Seek • Sensitivity Analysis-One- and Two-Way Data Tables • Using Scroll Bars for Sensitivity Analysis • Multi-Page Budgets--Going to the Third Dimension • Lookup Tables • Sorting Data • AutoFilter • Data Forms and Features Eliminated in Excel 2007 and 2010 • Group and Outline Data • Excel Subtotals • Pivot Tables • Data Mining Using Pivot Tables • Using Slicers to Filter Pivot Tables • NPV and IRR--Evaluating Capital Investments • Unconventional Financial Functions: XNPV and XIRR • Frequently Used Financial Functions • Amortization Tables • Accounting Depreciation Functions • Beyond the Goal Seek--More Than One Changing Cell? Use the Solver • The Solver Add-In--Optimizer ISBN: 9788126542581 |

` 699

Also useful for Finance

ISBN: 9788126507764 |

` 469

Business Analytics for Managers: Taking Business Intelligence Beyond Reporting Laursen Table of Contents • The Business Analytics Model. • Business Analytics at Strategic Level. • Development and Deployment of Information at the Functional Level. • Business Analytics at the Analytical Level. • Business Analytics at the Data Warehouse Level. • The Company’s Collection of Source Data. • Structuring of a Business Intelligence Competency Center. • Assessment and Prioritization of BA Projects. • Business Analytics in the Future.

` 649

ISBN: 9788126544127 |

Jorgensen

Also useful for Management Information Systems / Operations Management

ISBN: 9788126548767 |

Kaushik Table of Contents • The Bold New World of Web Analytics 2.0. • The Optimal Strategy for Choosing Your Web Analytics Soul Mate. • The Awesome World of Clickstream Analysis: Metrics. • The Awesome World of Clickstream Analysis: Practical Solutions. • The Key to Glory: Measuring Success. • Failing Faster: Unleashing the Power of Testing and Experimentation. • Competitive Intelligence Analysis. • Emerging Analytics: Social, Mobile, and Video. • Optimal Solutions for Hidden Web Analytics Traps. • Guiding Principles for Becoming an Analysis Ninja. • Advanced Principles for Becoming an Analysis Ninja. • The Web Analytics Career. • HiPPOs, Ninjas and the Masses: Creating a Data-Driven Culture.

` 699

Also useful for Management Information Systems / Operations Management

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Data Mining Techniques: For Marketing, Sales and Customer Relationship Management, 3ed

` 699

Web Analytics 2.0: The Art of Online Accountability & Science of Customer Centricity

4

Larose Table of Contents • Dimension Reduction Methods • Regression Modeling • Multiple Regression and Model Building • Logistic Regression • Naïve Bayes and Bayesian Networks • Genetic Algorithms • Case Study: Modeling Response to Direct-Mail Marketing

Microsoft Big Data Solutions Table of Contents • What Is Big Data? • Setting up for Big Data with Microsoft • Storing and Managing Big Data • Working with Your Big Data • Big Data and SQL Server Together • Moving Your Big Data Forward

ISBN: 9788126542451 |

Data Mining Methods and Models

Linoff Table of Contents • What Is Data Mining and Why Do It? • Data Mining Applications in Marketing and Customer Relationship Management. • The Data Mining Process. • Statistics 101: What You Should Know About Data. • Descriptions and Prediction: Profiling and Predictive Modeling. • Data Mining Using Classic Statistical Techniques. • Decision Trees. • Artifi cial Neural Networks. • Nearest Neighbor Approaches: Memory-Based Reasoning and Collaborative Filtering. • Knowing When to Worry: Using Survival Analysis to Understand Customers. • Genetic Algorithms and Swarm Intelligence. • Tell Me Something New: Pattern Discovery and Data Mining. • Finding Islands of Similarity: Automatic Cluster Detection. • Alternative Approaches to Cluster Detection. • Market Basket Analysis and Association Rules. • Link Analysis. • Data Warehousing, OLAP, Analytic Sandboxes, and Data Mining. • Building Customer Signatures. • Derived Variables: Making the Data Mean More. • Too Much of a Good Thing? Techniques for Reducing the Number of Variables. • Listen Carefully to What Your Customers Say: Text Mining.

ISBN: 9788126534722 |

` 699

Also useful for Management Information Systems

BUSINESS ANALYTICS Excel Data Analysis: Visual Blueprint, 4ed

Fundamentals of Business Analytics

Mcfedries

Table of Contents • Business View of Information Technology Applications • Case Study Briefs • Types of Digital Data • Introduction to OLTP and OLAP • Getting Started with Business Intelligence • BI Definitions and Concepts • Basics of Data Integration • Multidimensional Data Modeling • Measures, Metrics, KPIs, and Performance Management • Basics of Enterprise Reporting • BI Road Ahead

Table of Contents • Building Formulas for Data Analysis • Troubleshooting Formulas • Enhancing Formulas with Functions • Analyzing Financial Data • Analyzing Statistical Data • Building Tables for Data Analysis • Sorting and Filtering Data • Learning Data Analysis Techniques • Working with Data Analysis Tools • Tracking Trends and Making Forecasts • Working with the Analysis Tool Pak • Analyzing Data with PivotTables • Visualizing Data with Charts • Importing Data into Excel • Querying Data Sources • Learning VBA for Data Analysis ISBN: 9788126544004 |

Prasad

Also useful for Management Information Systems / Operations Management

` 499

Mining of Massive Datasets

Big Data, Big Analytics: Emerging Business Intelligence and Analytic Trends for Today’s Businesses Minelli Table of Contents • What Is Big Data and Why Is It Important? • Industry Examples of Big Data • Big Data Technology • Information Management • Business Analytics • The People Part of the Equation • Data Privacy and Ethics ISBN: 9788126544691 |

Murray Table of Contents • Desktop • Tableau Server • Case Studies

` 999

Modeling for Insight: A Master Class for Business Analysts Powell Table of Contents • Foundations of Modeling for Insight • Spreadsheet Engineering • A First Example The Red Cross Problem • Retirement Planning Problem • Technology Option • Medi Device • Draft Commercials • New England College Skiway • National Leasing, Inc. • Pharma X and Pharma Y • Invivo Diagnostics, Inc. ISBN: 9788126547111 |

Rajaraman Table of Contents • Data mining • Large-scale file systems and map-reduce • Finding similar items • Mining data streams • Link analysis • Frequent itemsets • Clustering • Advertising on the Web • Recommendation systems ISBN: 9781107448247 |

` 599

Tableau Your Data: Fast and Easy Visual Analysis with Tableau Software

ISBN: 9788126551392 |

` 629

ISBN: 9788126532032 |

` 789

` 599

Big Data: Understanding How Data Powers Big Business Schmarzo Table of Contents • The Big Data Business Opportunity • Big Data History Lesson • Business Impact of Big Data • Organizational Impact of Big Data • Understanding Decision Theory • Creating the Big Data Strategy • Understanding Your Value Creation Process • Big Data User Experience Ramifi cations • Identifying Big Data Use Cases • Solution Engineering • Big Data Architectural Ramifi cations • Launching Your Big Data Journey • Call to Action ISBN: 9788126545452 |

` 599 Data Mining for Business Intelligence Shmueli

Table of Contents • Overview of the Data Mining Process • Data Exploration and Dimension Reduction • Evaluating Classification and Predictive Performance • Multiple Linear Regression • Three Simple Classification Methods • Classification and Regression trees • Logistic Regression • Neural Nets • Discriminant Analysis ISBN: 9788126517589 |

` 739

Also useful for Management Information Systems / Operations Management

Prices are subject to change without prior notice.

5

BUSINESS ANALYTICS Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die Siegel Table of Contents • Liftoff! Prediction Takes Action (deployment) • With Power Comes Responsibility: Hewlett-Packard, Target and the Police Deduce Your Secrets (ethics) • The Data Effect: A Glut at the End of the Rainbow (data) • The Machine That Learns: A Look inside Chase’s Prediction of Mortgage Risk (modeling) • The Ensemble Effect: Netflix, Crowdsourcing, and Supercharging Prediction (ensembles) • Watson and the Jeopardy! Challenge (question answering) • Persuasion by the Numbers: How Telenor, U.S. Bank and the Obama Campaign Engineered Influence (uplift) • Afterword • Ten Predictions for the First Hour of 2020 • Appendices • Five Effects of Prediction • TwentyOne Applications of Predictive Analytics • Prediction People--Cast of “Characters” ISBN: 9788126547999 |

` 649 Too Big To Ignore: The Business Case for Big Data Simon

Table of Contents • Data 101 and the Data Deluge • Demystifying Big Data • The Elements of Persuasion: Big Data Techniques • Big Data Solutions • Case Studies: The Big Rewards of Big Data • Taking the Big Plunge • Big Data: Big Issues and Big Problems • Looking Forward: The Future of Big Data • Final Thoughts ISBN: 9788126543250 |

` 399

Big Data Big Innovation: Enabling Competitive Differentiation Through Business Analytics Stubbs Table of Contents • May You Live in Interesting Times • Understanding Culture and Capability • Making It Real • Making It Happen ISBN: 9788126552146 |

` 999

Google Bigquery Analytics Tigani Table of Contents • BigQuery Fundamentals • Basic BigQuery • Advanced BigQuery • BigQuery Applications ISBN: 9788126551064 |

` 899

Business Intelligence Vercellis Table of Contents • Components of the decision-making process. • Business intelligence. • Decision support systems. • Data warehousing. • Mathematical models and methods. • Mathematical models for decision making. • Data mining. • Data preparation. • Data exploration. • Regression. • Time series. • Classification. • Association rules. • Clustering. • Business intelligence applications. • Marketing models. • Logistic and production models. • Data envelopment analysis.

` 519

ISBN: 9788126541881 |

Marketing Analytics: Data-Driven Techiniques with Microsoft Excel Winston Table of Contents • Using Excel to Summarize Marketing Data • Pricing • Forecasting • What do Customers Want? • Customer Value • Market Segmentation • Forecasting New Product Sales • Retailing • Advertising • Marketing Research Tools • Internet and Social Marketing ISBN: 9788126548620 |

` 799

Also useful for Marketing

Data Points: Visualization That Means Something Yau

Analytics and Dynamic Customer Strategy: Big Profits from Big Data Tanner Table of Contents • Big Data and Dynamic Customer Strategy • Big Data Strategy• Big Data Culture ISBN: 9788126551613 |

6

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` 799

Table of Contents • Understanding Data • Visualization: The Medium • Representing Data • Exploring Data Visually • Visualizing with Clarity • Designing for an Audience • Where to Go from Here ISBN: 9788126550845 |

` 899

BUSINESS ANALYTICS / COMMUNICATIONS Visualize This: The Flowingdata Guide To Design, Visualization and Statistics

COMMUNICATIONS Soft Skills: An Integrated Approach to Maximise Personality Chauhan NEW

Yau Table of Contents • Telling Stories with Data. • Handling Data. • Choosing Tools to Visualize Data. • Visualizing Patterns over Time.

• Visualizing Proportions. • Visualizing Relationships. • Spotting Differences. • Visualizing Spatial Relationships.

• Designing with a Purpose.

ISBN: 9788126550838 |

` 899

Practical Data Science with R Zumel Table of Contents • Introduction to data science • Modeling methods • Delivering results ISBN: 9789351194378 |

Table of Contents • Soft Skills vs Hard Skills: An Introduction • Personality Development • Emotional Intelligence • Etiquette and Mannerism • Communication Today • Employment Communication: Resume and Job Application • Professional Presentation • Job Interviews • Group Discussion • Creativity at Workplace • Ethical Values • Capacity Building: Learn, Unlearn and Relearn • Leadership and Team Building • Decision Making and Negotiation • Stress and Time Management ISBN: 9788126556397 |

Business Communication: A Practical Approach Naik NEW

` 799

EXCLUSIVE TITLES Big Data Analytics: Turning Big Data into Big Money Ohlhorst Table of Contents • What is Big Data? • Why Big Data Matters • Big Data and the Business Case • Building the Big Data Team • Big Data Sources • The Nuts and Bolts of Big Data • Security, Compliance, Auditing and Protection • The Evolution of Big Data • Best Practices for Big Data Analytics • Bringing It All Together ISBN: 9788126554645 (Exclusively Distributed by BSP Books)

Table of Contents • Business Communication: Basic Fundamental Concepts • Contemporary Issues in Business Communication • Interpersonal Communication Skills • Writing Skills • Enhancement of Writing Skills • Preparation Skills • Report Writing • Presentation Skills • Resume Writing Skills • E-mail Etiquette • Client Interfacing Skills • Dinning Etiquette • Cultural Sensitivity • Corporate Etiquette • Grammar for Success ISBN: 9789351198123 |

ISBN: 9788126556946 (Exclusively Distributed by Penguin)

` 299 Management Communication, 3ed Bell

Table of Contents • Pillars of Management Communication. • Letters, Memos and E-mail. • Reports and Proposals. • Career Communication. • Communication Issues for Management Success.

ISBN: 9788126529452 |

Big Data: Using Smart Big Data, Analytics and Metrics to Make Better Decisions and Improve Performance Marr NEW Table of Contents • Introduction: Welcome to a Smarter World • Smarter Business • S = Start with Strategy • M = Measure Metrics and Data • A = Apply Analytics • R = Report Results • T = Transform Business • Conclusion • About the Author • Acknowledgements • Index

` 399

` 699

Business Communication: A Practice Oriented Approach Kalia Table of Contents • Understanding Business Communication • Interpersonal Communication • Designing and Delivering Oral Presentations • Fundamentals of Business Writing • Drafting Business Messages • Writing Effective Reports • Cross-Cultural Communication • Communicating Through Technology • Employment Communication ISBN: 9788126554799 |

` 399

Prices are subject to change without prior notice.

7

COMMUNICATIONS / ENTREPRENEURSHIP Soft Skills for Managers

Patterns of Entrepreneurship Management, 4ed

Kalyana Table of Contents • Introduction to Soft Skills • Leadership • Team Building • Positive Attitude • Communications • Perception • Decision Making • Motivation • Goal Setting • Emotional Intelligence Management • Time Management • Stress Management ISBN: 9788177225686 |

Kaplan Table of Contents • Getting Started As An Entrepreneur • Special Topics: Social Entrepreneurship Technology Entrepreneurship • Funding The Venture • Building and Exiting ISBN: 9788126555642 |

` 249

Soft Skills for Young Managers

Entrepreneurship Theory at the Crossroads: Paradigms and Praxis, 2ed

Rao Table of Contents • Indian Education • Indian Cricket • Employability Skills • Communication Skills • Soft Skills • Entrepreneurial Skills • Leadership Skills • Decision Making Skills • Time Management • Indian Knowledge Workers • Consultants vs. Contractors • Failure is Only a Comma • Suicide is not the Solution • Grow Your Potential • Westernization • Indian Media • Corruption • Black Money • Reverse Brain Drain • Women Power • India An Emerging Super Power ISBN: 9788177223774 |

` 375

EXCLUSIVE TITLE

Communication Skills - I (As per syllabus of WBSCTE) Kogent

Table of Contents • Comprehending a Text • Note Taking • Writing Technical Paragraphs • Writing Technical Reports ISBN: 9789351194637 (Exclusively distributed by Techno World)

Forthcoming Title

Manimala Table of Contents • Entrepreneurial Innovation: Beyond Schumpeter • Innovative Entrepreneurship: Testing the Theory of Environmental Determinism • Entrepreneurial Heuristics: A Comparison between High PI (Pioneering-Innovative) and Low PI Ventures • Rules of Thumb that help Innovators: ATale of Two Entrepreneurs • New Venture Strategies: The Innovators’ Choice • Beyond Innovators and Imitators: A Taxonomy of Entrepreneurs • Networking for Innovation: Anecdotal Evidences from a Large-Sample Study of Innovative Enterprises • Higher Education-Enterprise Co-operation and the Entrepreneurial Graduate: The Need for a New Paradigm • Organizational Learning through Partnerships: The Case of SMEs • Managing R & D in SMEs: Taking Advantage of the Giants’ Shoulders • Growth Venture Policies and Founder Characteristics: Evidence from British High-Growth and Low-Growth Ventures • Policies and Founder Characteristics of New Technology-Based Firms (NTBFs): A Comparison between British and Indian Firms • Founder Characteristics and Start-up Policies of Entrepreneurial Ventures: A Comparison between British and Indian Enterprises • Entrepreneurial Motivation Revisited • Promoting Industrial Clusters in India: Lessons from Europe and East Asia • Entrepreneurship in Established Indian Firms: Strategies for Coping with Large-Scale Changes in the Business Environment • Financing Innovation: Strategies of Established versus Start-up Ventures • Turnaround Management: AStage-Theory for the Doubly Entrepreneurial Act • Entrepreneurial Framework Conditions and Activity Levels in India: Results of a National Survey Compared with the Global Scenario • Epilogue Manimala’s Entrepreneurial Cognition Research: The Beginning of ‘Deep’ Entrepreneurial Cognition Research ISBN: 9788177224603 |

` 449 Entrepreneurship and Small Business, 3 Asia-Pacific ed

Soft Skills

Chauhan

rd

ENTREPRENEURSHIP

Growing Pains: Transitioning from An Entrepreneurship to A Professionally Managed Firm, 4ed Flamholtz NEW

Table of Contents • A Framework for Developing Successful Organizations • Management Strategies for Each Stage of Organizational Growth • Mastering The Tools of Professional Management • Advanced Aspects of Organizational Transitions in A Growing and Changing Company • The Personal Aspects of Organizational Transitions in A Growing and Changing Company ISBN: 9788126558162 |

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Schaper Table of Contents • The nature of small business and entrepreneurship • Getting into business. • Selected topics ISBN: 9788126531165 |

` 699

ENTREPRENEURSHIP / HUMAN RESOURCE MANAGEMENT Entrepreneurship, w/cd

Human Resource Management

Trehan

Gupta

Table of Contents • Establishing a New Enterprise • Financial Requirements of a New Enterprise • Managing a New Enterprise • Expansion Strategies of an Enterprise • Business Continuity Plan • Small-Scale Enterprises • Institutional Support for Small Enterprises • Challenges for Small Enterprises • Organizational Complexity, Creativity and Culture • Decision Support System • Intellectual Property • Franchising

Table of Contents • Overview of HRM • Human Resource Planning • Job Analysis, Job Description, Job Specification and Job Evaluation • Acquisition of Human Resource • Training and Development • Performance Appraisal • Change Management • Career and Succession Planning • Maintenance of Human Resource • Compensation Management • Latest Trends in Human Resource Management

ISBN: 9789350040263 |

` 499

ISBN: 9788177228212 |

Training & Development (Indian Text ed)

HUMAN RESOURCE MANAGEMENT Human Resource Management, 2ed Sengupta NEW Table of Contents • Text • Business Cases • Comprehensive Cases ISBN: 9789351197799 |

` 599

` 349

Janakiram Table of Contents • Training • Training Needs • Training Design • Learning • Training Process • Training Methods, Techniques and Aids • Implementation of Training • Trainer’s Skills and Styles • Management Development • Validation and Evaluation of Training 12 Cases ISBN: 9788177227253 |

` 429

Industrial Sociology Strategic Human Resources: Frameworks for General Managers, 3ed Baron Table of Contents • The Five Factors • Consistent HR Practices: The Whole Can Be More Than the Sum of the Parts • Employment and Economics • Employment as a Social Relation • Voice: Unions and Other Forms of Employee Representation • Employment, Society and the Law • Internal Labor Markets • High-Commitment HR • Performance Evaluation • Pay for Performance • Compensation Systems: Forms, Bases and Distribution of Rewards • Job Design • Staffing and Recruitment • Training • Promotion and Career Concerns • Downsizing • Outsourcing • HRM in Emerging Companies • Organizing HR ISBN: 9788126524914 |

` 649 Human Resource Management, 11ed, ISV DeCenzo

Mathur Table of Contents • Nature and Scope of Industrial Sociology • Development of Industry • Industrialization in India • Grievances and Grievance Handling Procedure • Discipline and Management of Discipline • Nature and Causes of Industrial Disputes • Strikes and Lock-outs • Industrial Relations Machinery • Tripartite and Bipartite Machinery • Trade Unionism in India • The Trade Union Act, 1926 • The Industrial Employment (Standing Orders) Act, 1946 ISBN: 9788177228465 |

` 229 Human Resource Management, w/cd Raju

Table of Contents • Fundamentals of Human Resource Management • Special Topics in Human Resource Management ISBN: 9789351194309 |

` 499

Table of Contents • Understanding HRM • The Legal and Ethical Context of HRM • Staffing the Organization • Training and Development • Maintaining High Performance • Labor-Management Environments ISBN: 9788126553785 |

` 599

Prices are subject to change without prior notice.

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HUMAN RESOURCE MANAGEMENT / INTERNATIONAL BUSINESS Performance Management, w/cd

Employee Engagement (Hardback)

Rao

Sengupta

Table of Contents • Fundamentals of Performance Management • Performance Management Process - I • Performance Management Process - II • Team and Organizational Performance Management ISBN: 9789350042892 |

` 429

Table of Contents • Demystifying Employee Engagement • Inequalities in Gender Engagement at Workplaces • Building Blocks of Engagement • Life @ Work • Lens of the Service Marketer • The Extended Honeymoon • Measuring Engagement • Best Practices and Benchmarking in Employee Engagement ISBN: 9788177226713 |

Strategic Human Resource Management, w/cd Rao Table of Contents • Transformation of Personnel Function • Introduction to Strategic Human Resource Management • Human Capital • An Investment Perspective of Human Resources • Human Resource Environment • The Concept of Strategy and Types of Strategies • HR Strategy and its Components • Integration of HR Strategy with Organizational Strategies • Human Resources as a Source of Competitive Advantage • HR’s Role as a Strategic Partner • Design and Redesign of Work Systems • Strategic Human Resource Planning • Strategic Recruitment and Selection • Succession Planning and Management • Strategic Training and Development • A Learning Organization • Performance Management • Strategic Compensation Management • Strategic Industrial Relations • Knowledge Management • High Performance Work Practices • Employee Engagement • HR Evaluation and HR Audit • HR Outsourcing • Global Human Resource Management ISBN: 9789351192589 |

` 449 Strategic Human Resource Management, 2ed

` 395

Also available in Paperback ISBN: 9788177229134 |

` 295

INTERNATIONAL BUSINESS Elements of International Business Chary Table of Contents • Introduction • Intercultural Management • International Trade • International Politics and Economic Integration • International Organisations • Foreign Direct Investment – I • Foreign Direct Investment – II • Strategies • International Business Today and Tomorrow ISBN: 9788126506941 |

` 599

International Business, 8ed Czinkota Table of Contents • Part I: Impact • Part II: Foundations • Part III: Environment • Part IV: Strategy • Part V: Operations ISBN: 9788126534074 |

` 789

Schuler Table of Contents • Looking Inside for Competitive Advantage • Understanding Human Resource Management in the Context of Organizations and Their Environments • Implications of the Converging Economy for Human Resource Management • Human Resources and the Resource Based view of the Firm • The Complex Resource-Based View: Implications for Theory and Practice in Strategic Human Resource Management • Alignment of Human Resources and their Impact on Business Performance • Converting Global Presence into Global Competitive Advantage • Human Resource Strategy in International Context • Reframing Global Mindset: From Thinking to Acting • A QuarterCentury Review of Human Resource Management in the US: The Growth in Importance of the International Perspective • European Human Resource Management: Researching Developments over Time • HRM in China • HRM in India • HR Strategy and Competitive Advantage in the Service Sector • Managing the Human Resource Architecture for Knowledge-Based Competition • New HR Metrics: Scoring on the Business Scorecard • Strategies for Responsible Restructuring • The Three-Dimensional People Strategy: Putting Human Resources Policies into Action • Seeing the Elephant: Human Resource Management Challenges in the Age of Globalization • The Changing Role of the Corporate HR Function in Global Organizations of the Twenty-first Century • People Processing Systems and Human Resource Strategy ISBN: 9788126515899 |

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International Management, 4ed Mead Table of Contents • Introduction • Cross-Cultural Management • International Management • Conclusions ISBN: 9788126529759 |

` 729

Also useful for Management

INTERNATIONAL BUSINESS / MANAGEMENT Knowledge Management

Global Trade in the New Millennium (Hardback)

Debowski

Parthasarathy Table of Contents • Globalization • Trade • Trade Environment • Government Influence on Trade • Emerging Market Economies • Foreign Direct Investment • Financial Crisis and Economy • International Taxation • EU India Trade & Business Relations • India EU Cooperation • Impact of Free Trade Agreement • Sanitary and PhytoSanitary Measures (SPS) • Challenges & Hurdles in Trade • Sustainable Development through Global Economic Governance

` 449

ISBN: 9789350040997 |

Also available in Paper back ISBN: 9789350040119 |

` 349

ISBN: 9788126514502 |

` 529

Global & Transnational Business: Strategy and Management, 2ed

The Little Book of Leadership

Stonehouse

Table of Contents • Leadership Insight. • Mental Leadership. • Resilient Leadership. • Reality Leadership. • Coach Leadership. • Situational Leadership. • Measurement Leadership. • Opportunity Leadership. • Guts Leadership. • Personal Leadership. • Celebration Leadership. • Next-Level Leadership. • Legacy Leadership.

Table of Contents • Strategic and Management Issues in Global and Transnational Business • From National Culture to Global Vision • Analysis of the Global Business • Analysis of the Competitive Environment • Analysis of the Global Macro environment • Global and Transnational Strategy • Global and Transnational Market-servicing Strategies • Global Production and Logistics Management • Global Leadership and Strategic Human Resource Management • Global Technology Management • Global and Transnational Marketing Management • Global Financial Management • Organizational Structure and Control in Global and Transnational Business • Managing Global Mergers, Acquisitions and Alliances • Global Business - Present and Future Trends ISBN: 9788126515233 |

` 599

MANAGEMENT Coaching: The Art of Developing Leaders Babu Table of Contents • Coaching for Leadership Development • Who can be a Coach? • What is Coaching • Coaching Paradigms • Types of Coaching • Executive Coaching • ODA Coaching Model • Leader as a Coach • Trends and Future Possibilities • Toolkit for a Coach

ISBN: 9788126534791 |

Table of Contents • The Knowledge Environment • An Introduction to Strategic Knowledge Management • The Knowledge Leader • Building and leading a knowledge culture • Developing the knowledge architecture: A humanistic perspective • Building an Integrated Strategic Organizational Knowledge System • Defining and Capturing Core Knowledge • Capturing and managing the strategic knowledge • Developing an effective knowledge service • Developing effective knowledge users • Measuring knowledge take-up. • Knowledge Management Challenges • A Holistic view of Strategic Knowledge Management

` 479

Gitomer

ISBN: 9788126536474 |

` 399

International Management Behavior, 6ed Lane Table of Contents • The Global Manager • Intercultural Effectiveness in International Management • The MBI Model for High Performance • Managing Global Teams and Networks • Executing Global Strategy • Selecting and Developing Global Managers • Managing Change in Global Organizations • Competing with Integrity in Global Business: Personal Integrity • Competing with Integrity in Global Business: Corporate Citizenship ISBN: 9788126535996 |

` 559 Summer Internship Simplified Mishra

Table of Contents • Introduction. What is SIP? • Conduct and Behavior • Major Stakeholders in SIP and their Role • Management Thesis • Thesis Structure • Thesis Presentation • Keep in Mind • Formats ISBN: 9788177225372 |

` 229

Prices are subject to change without prior notice.

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MANAGEMENT / MANAGEMENT INFORMATION SYSTEMS Principles and Practices of Management, w/cd Nerkar Table of Contents • Introduction to Management • Decision Making and Planning • Organization and Organizing • Directing Function of Management • Motivation • Leadership • Groups and Teams in an Organization • Organizational Change and Stress Management • Conflict, Communication and Coordination • Power, Politics and Authority • Controlling Function of Management • New Concepts and Trends in Management • Management of Organizational Functions • Managing Strategies in an Organization ISBN: 9789350042502 |

` 399 Disaster Management Pandey

Table of Contents • Disaster Management: A Prologue • Disaster Management Cycle: Practical Applications • Contemporary Issues and Challenges in Disaster Management ISBN: 9788126549245 |

` 439

Forthcoming Titles International Management Behavior: Global and Sustainable Leadership, 7ed Lane

MANAGEMENT INFORMATION SYSTEMS MIS: Management Information Systems in Business, Government and Society De Table of Contents • Organizations and Information Systems • Concepts of Management Information Systems • Information Systems and Management Strategy • Electronic Commerce, Electronic Business, Electronic Governance • Managing Information Systems • Ethical and Social Issues • Information Technology Infrastructure and Choices • Networking and Telecommunication • Information Systems Security and Control • Information Systems Development and Project Management • Managing Data Resources • Business Process Integration and Enterprise Systems • Decision Support Systems • ICT for Development and E-Governance • The Society of the Internet • Open Source Software ISBN: 9788126520190 |

Introduction to Management Pithadia Table of Contents • Introduction to Management and Organization • History of Management • Organizational Design and Structure • Organizational Culture and Environment • Social Responsibility and Managerial Ethics • Introduction to Marketing Management • Introduction to Financial Management • Introduction to Human Resource Management • Introduction to Production Management • Introduction to Strategic Management ISBN: 9789350042496 |

` 349 Introduction to Management, 10ed, ISV Schermerhorn

Table of Contents • Introducing Management. • Management Learning Past to Present. • Environment and Organizational Culture. • Ethics and Social Responsibility. • Global Dimensions of Management. • Information and Decision Making. • Planning Processes and Techniques.

• Strategy and Strategic Management. • Designing Organization Structures. • Human Resources Management. • Managing Innovation and Change. • Individual Behavior. • Motivation Theory and Practice. • Teams and Teamwork. • Communication and Collaboration. • Leading and Leadership Development. • Control Processes and Systems. • Operations Management and Services.

ISBN: 9788126523160 |

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` 649 Management Information Systems Joshi

Table of Contents • Information Technology and Systems • Information Systems for Business Operations • Information Systems for Management • Managing Information Technology • Planning and Implementing Changes with IT • IT Security and Controls • Internet and E-Commerce • IT for Distributed Teams ISBN: 9789350040072 |

` 379

Essentials of Business Processes and Information Systems Magal Table of Contents • Organizations, Processes and Information Systems. • Enterprise Systems. • The Procurement Process. • The Fulfillment Process. • The Production Process. • Integrated Processes.

ISBN: 9788126521753 |

` 379

MANAGEMENT INFORMATION SYSTEMS Forecasting: Methods and Applications, 3ed Makridakis Table of Contents • The Forecasting Perspective • Basic Forecasting Tools • Time Series Decomposition • Exponential Smoothing Methods • Simple Regression • Multiple Regression • The Box-Jenkins Methodology for Arima Models • Advanced Forecasting Models • Forecasting the LongTerm • Judgmental Forecasting and Adjustments • The Use of Forecasting Methods in Practice • Implementing Forecasting: It Uses, Advantages and Limitations ISBN: 9788126518524 |

` 679 Harnessing Green IT: Principles and Practices Murugesan

Table of Contents • Green Devices and Hardware • Green Software • Sustainable Software Development • Green Data Centers • Green Data Storage • Green Networks and Communications • Enterprise Green IT Strategy • Sustainable Information Systems and Green Metrics • Enterprise Green IT Readiness • Sustainable IT Services: Creating a Framework for Service Innovation • Green Enterprises and the Role of IT • Environmentally Aware Business Process Improvement in the Enterprise Context • Managing Green IT • Regulating Green IT: Laws, Standards and Protocols • Green Cloud Computing and Environmental Sustainability • Harnessing Semantic Web Technologies for the Environmental Sustainability of Production Systems ISBN: 9788126539680 |

` 579 Management Information Systems, w/cd Parimi

Table of Contents • Introduction to Management Information System • Applications and Strategic Advantages of MIS • Introduction to Computer Systems • Management of Data Resources • Communication Technology and Network • Decision Support System (DSS) • System Development and Design • Knowledge Management and Artificial Intelligence in Business • Information Technology and Globalization • E-Commerce • MIS in Project Management • Information System Security and Control • General Technological Knowledge ISBN: 9789350043059 |

Working with Text, Graphs and Multimedia • Exploring Outlook Express • Accounting Basics • Working with Tally • Working with DBMS • Introduction to Networking • Getting Started with Internet and HTML • Working with Lists, Tables and Frames • Working with Hyperlinks, Images and Multimedia • Using Scripting Languages in Web Pages • Introducing E-Commerce ISBN: 9788177228502 |

Computer Applications in Management Singh Table of Contents • Classification of Computer • Computer Basics Organization • Algorithm and Flowchart • Binary Arithmetic • Concept of Information and Data Processing • Computer Memory • Processor • Computer Languages • Computer Software • Operating System • The Internet • Data Communication and Computer Networks • Multimedia • Computer Virus and Antivirus • Database System • Artificial Intelligence • MS-DOS • Tally and ERP • Emerging Trends of IT ISBN: 9789351192442 |

` 499 Information Technology for Management: Transforming Organizations in the Digital Economy, 7ed Turban

Table of Contents • IT Support of Organizational Performance. • Information Technologies. • Data Management. • Networking Discovery, Communication, Collaboration.

• E-Business. • Wireless. • Transaction Processing & Functional Areas. • Enterprise Systems. • IOS and Global IS. • KM. • Business Intelligence and Performance Management. • Managerial Decision Making. • Using IT for Strategic Advantage. • Econ. • Acquiring & Developing Systems. • Security. • Impacts.

ISBN: 9788126526390 |

` 659 Introduction to Information Technology, 2ed Turban

Table of Contents • IT in the Business Environment • IT Infrastructure • Applying IT for Competitive Advantage • Achieving Informational and Organizational Goals

` 349

ISBN: 9788126509683 |

Computer Applications in Management, w/cd Shrivastava Table of Contents • Introduction to Computer Systems • Operating Systems • Getting Started with Word 2007 • Working with Tables and Mail Merge • Macros • Preparing and Printing Documents in MS Word 2007 • Getting Started with Excel 2007 • Working with Formulas and Functions in Excel 2007 • Working with Graphs in Excel 2007 • Getting Started with PowerPoint 2007 •

` 499

` 669

Forthcoming Title Strategic Management of Information Systems, 5ed ISV

Pearlson

Prices are subject to change without prior notice.

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MARKETING MARKETING Managing Marketing: A Concise Approach Capon, Singh NEW Table of Contents • ·Marketing and the Firm • Fundamental Insights for Strategic Marketing • Strategic Marketing • Special Marketing Topics ISBN: 9788126548521 |

` 399

Consumer Behaviour Chhabra NEW Table of Contents • ·Understanding the Important Aspects of Consumer Behaviour • Understanding Sector Specific Consumer Behaviour and the Concept of Consumerism ISBN: 9789351197805 |

` 399

Research Methods for Business: A Skill-Building Approach, 6ed Sekaran NEW Table of Contents • Introduction to research • The scientific approach and alternative approaches to investigation • The broad problem area and defining the problem statement • The critical literature review • Theoretical framework and hypothesis development • Elements of research design • Data collection methods: Introduction and interviews • Data collection methods: Observation • Data collection methods: Questionnaires • Experimental designs • Measurement of variables: Operational definition • Measurement: Scaling, reliability, validity • Sampling • Quantitative data analysis • Quantitative data analysis: Hypothesis testing • Qualitative data analysis • The research report ISBN: 9788126556748 |

Marketing Research, 10ed Aaker Table of Contents • The Nature and Scope of Marketing Research • Data Collection • Data Analysis • Special Topics in Data Analysis • Applications of Marketing Intelligence

International Marketing, 6ed, ISV Kotabe NEW Table of Contents • ·Globalization Imperative • Economic Environment • Financial Environment • Global Cultural Environment and Buying Behavior • Political and Legal Environment • Global Marketing Research • Global Segmentation and Positioning • Global Marketing Strategies • Global Market Entry Strategies • Global Product Policy Decisions • Global Product Policy Decisions • Global Pricing • Global Communication Strategies • Sales Management • Global Logistics and Distribution • Export and Import Management • Planning, Organization, and Control of Global Marketing Operations • Marketing Strategies for Emerging Markets • Global Marketing and the Internet • Sustainable Marketing in the Global Marketplace ISBN: 9788126557509 |

Table of Contents • What is an Event and What is Event Marketing? • The Evolution of Event Marketing • The Theory and Practice of Event Marketing • Sponsorship and Cause-Related Event Marketing • E-Event Marketing • Entertainment and Festival Event Marketing • Corporate Event Marketing • Association, Convention and Exhibition Event Marketing • Social Event Marketing • Future Forces and Trends in Event Marketing • Event Marketing Case Studies • Resources ISBN: 9788126557622 |

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ISBN: 9788126531189 |

` 429

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` 739

Store Operations Agarwal Table of Contents • Introduction to Retails and Store • Front Operations and Merchandizing • Stock Management • Administrative and Employee Management • Security Management ISBN: 9788177225167 |

` 739 Event Marketing: How to Successfully Promote Events, Festivals, Conventions and Expositions, 2ed Preston NEW

` 549

` 399

The Impact of E-Marketing on E-Buyer Behaviour, w/cd Amin Table of Contents • Marketing perspective in the internet age: e-Marketing • E-marketing-mix: marketing mix in internet era • The e-consumer perspective: typology of e-buyers and adoption process in • Electronic environment • E-buyer behavior in electronic environment • E-buying and online customer experience & CRM • E-branding: branding in electronic era • Case Studies ISBN: 9789350043202 |

` 449

MARKETING Marketing Management

Marketing Management Anand

Chopra

Table of Contents • Overview of Marketing • Market Oriented Strategic Planning • Marketing Environment • Marketing Research • Consumer Markets • Business Markets • Segmentation, Targeting and Positioning • Competition • Brand • Product • Price • Place • Promotion-Integrated Marketing Communications • Five Winning Strategies in 21st Century • Marketing Area Overview

Table of Contents • Fundamentals of Marketing • Principles and Precepts of Marketing Management • Product Decisions • Pricing Decisions • Distribution Decisions • Communication Mix in Marketing • Marketing Strategies • Neo-Marketing Trends

ISBN: 9789350042489 |

ISBN: 9788177228427 |

Sales Management: Concepts and Cases, 10ed , ISV

` 359 Customer Relationship Management, w/cd

Cron Table of Contents • Early Management Thought. • The Scientific Management Era. • The Social Person Era. • The Modern Era.

Bhasin Table of Contents • Introduction to CRM • Importance of Relationship in Business • Planning a CRM Strategy • Selection of a CRM Tool • Managing a CRM Project • Creating Value for Customers • Customer Experience and CRM • Managing Customer Lifecycle: Customer Acquisition, Retention and Development • Customer Database • Sales and CRM • Marketing Automation • Service and CRM • Business Network and CRM • Customer Portfolio Management • Electronic CRM (e-CRM) • Role of Human Resource in CRM • Role of CRM in Service Sector • Emerging Trends in CRM ISBN: 9789350044544 |

` 399 Managing Marketing: An Applied Approach and the Marketing Toolkit (Set of Textbook & Marketing Toolkit) with Simulations Capon, Singh

Table of Contents • Section I: Marketing and the Firm • Introduction to Managing Marketing • The Value of Customers • Section ll: Fundamental Insights for Strategic Marketing • Market Insight • Customer Insight • Insight about Competitors, Company, and Complementers • Marketing Research • Transition to Strategic Marketing • Section lll: Strategic Marketing • Imperative 1: Determine and Recommend • Which Markets to Address • Identifying and Choosing Opportunities • Imperative 2: Identify and Target Market Segments • Market Segmentation and Targeting • Imperative 3: Set Strategic Direction and Positioning • Market Strategy — Integrating Firm Efforts for Marketing Success • Managing through the Life Cycle • Managing Brands • Section IV: Implementing the Market Strategy • Imperative 4: Design the Market Offer • Part A. Providing Customer Value • Managing the Product Line • Managing Services and Customer Service • Developing New Products • Part B. Communicating Customer Value • Integrated Marketing Communications • Mass and Digital Communication • Directing and Managing the Field Sales Effort • Part C. Delivering Customer Value • Distribution Decisions • Part D. Getting Paid for Customer Value • Critical Underpinnings of Pricing Decisions • Setting Prices • Imperative 5: Secure Support from Other Functions • Ensuring the Firm Implements the Market Offer as Planned • Imperative 6: Monitor and Control • Monitoring and Controlling Firm Performance and Functioning • Section V: Special Marketing Topics • International, Regional, and Global Marketing • Rural Marketing in India ISBN: 9788126548514 |

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` 329

ISBN: 9788126526383 |

` 619

Service Management and Marketing: Customer Management in Service Competition, 3ed Gronroos Table of Contents • The Service and Relationship Imperative: Managing in Service Competition • Managing Customer Relationships: An Alternative Paradigm in Management and Marketing • The Nature of Services and Service Consumption and Its Marketing Consequences • Service and Relationship Quality • Quality Management in Services • Return on Service and Relationships • Managing The Augmented Service Offering • Service Management Principles • Managing Productivity in Service Organizations • Managing Marketing or Market-Oriented Management • Managing Integrated Marketing Communication and Total Communication • Managing Brand Relationships and Image • Customer-Focused Organization: Structure, Resources and Service Processes • Managing Internal Marketing: A Prerequisite for Successful Customer Management • Managing Service Culture: The Internal Service Imperative • Transforming a Manufacturing Firm into a Service Business • Conclusions: Managing Services and Relationships ISBN: 9788126512874

` 629 Global Marketing Management, 5ed Kotabe

Table of Contents • Globalization. • Global Economic Environment. • Financial Environment. • Cultural Issues and Buying Behavior.

• Political / Legal Environment. • Global Marketing Research. • Global Segmentation and Positioning. • Global Marketing Strategies. • Global Market Entry Modes. • Global Product Development. • Marketing Products and Services. • Global Pricing. • Communicating with the World Consumer. • Sales Management. • Global Logistics and Distribution. • Export / Import Management. • Planning, Organization and Control of Global Marketing Operations. • Marketing in Emerging Markets. • Global Marketing and the Internet.

ISBN: 9788126534128 |

` 739 Prices are subject to change without prior notice.

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MARKETING Consumer Behaviour and Marketing Communication: An Indian Perspective Kumar Table of Contents • Consumer Behaviour and its Applications • Consumer Behaviour and Market Segmentation • Environment Influence on Consumer Behaviour • Individual Determinants of Consumer Behaviour • Consumer Decision Making • Behavioural Based Safety Management • Consumer Protection Act, 1986 • Retail Consumer and Outlet Selection Behaviour Pattern • Customer Relationship Management (CRM) • Misbehaviour of Customer and Marketing Activities • Consumer Loyalties Repeat Purchase Behaviour • Introduction to Marketing Communications Management • Advertising and Campaign Planning • Integrated Marketing Communication • E-Commerce an Effective Tool of Marketing Communication • Rural Buying ISBN: 9789351191827 |

` 395

Marketing Research, 8ed, w/cd McDaniel Table of Contents • The Role of Marketing Research in Management Decision Making. • The Marketing Research Industry and Research Ethics. • Problem Definition, Exploratory Research, and the Research Process. • Secondary Data and Databases. • Qualitative Research. • Traditional Survey Research. • Online Marketing Research. • Primary Data Collection: Observation. • Primary Data Collection: Experimentation and Test Markets. • The Concept of Measurement. • Using Measurement Scales to Build Marketing Effectiveness. • Questionnaire Design. • Basic Sampling Issues. • Sample Size Determination. • Data Processing and Fundamental Data Analysis. • Statistical Testing of Differences and Relationships. • Bivariate Correlation and Regression • Multivariate Data Analysis.. • Communicating the Research Results. • Managing Marketing Research.

ISBN: 9788126529353 |

Customer Relationship Management: Concepts & Application Kumar Description Bridging the chasm between theory and practice this unique book Customer Relationship Management Concepts and Application puts the evolving discipline of CRM/Relationship Marketing in a holistic perspective.

The book lucidly covers in detail topics like the concept and context of CRM, types of customers, customer value, and technology of CRM, managing customer relationships, consumer research, CRM strategy, CRM measurement and HR in CRM. The text is interspersed with a profusion of cases and examples from various businesses.

Service verticals covered include banking, retail, telecom, airlines and electronic media.

The book helps students / practitioners and general management to gain insights into valuable customer relationships.

ISBN: 9788177226225 |

` 469 Shopper, Buyer and Consumer Behavior: Theory and Marketing Applications Lindquist

Table of Contents • The Consumer in the Marketplace • The Consumer as Decision Maker • Psychological Influences on Consumer Decision Making • Sociological Influences on Consumer Decision Making • Special Topics ISBN: 9788177223835 |

` 329

Customer Service in Retailing, (Indian Text ed) Mishra Table of Contents • Introduction to Customer Service • Retail Service Mix • Customer Expectation and Perception from Retailers • Service Quality • Customer Complaints and Customer Service • Managing the Customer Service Function ISBN: 9788177223712 |

Visit us at www.wileyindia.com

` 279

E-Marketing Mohapatra Table of Contents • Product Design for Online Channel • Future Trend in Digital Marketing • e-Branding as Strategy • Interactive Direct Marketing • Managing Multiple Sales and Marketing Channels • Adding Value to Sales • Mastering Networks of Partners, Media, and Middlemen • Building Customer Care Systems • Buying Outside Services ISBN: 9788126542000 |

` 419

Research Methodology Ramamurthy Table of Contents • Fundamentals of Research • Research Problem • Research Design • Sampling • Measurement and Scaling Techniques • Methods of Data Collection • Data Processing and Analysis • Concept of Hypothesis • Parametric Tests • Non-Parametric Tests • Model Building and Decision-Making • Report Writing • Computer Application in Research Methodology • Additional Questions ISBN: 9788177229714 |

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` 449

MARKETING Marketing Research Sathyapriya Table of Contents • Marketing Research • Marketing Research Process • Research Design • Sampling Design • Data Collection Methods • Measurement Scaling • Field Work and Data Preparation • Introduction to SPSS • Basic Data Analysis, Basic Data Analysis • Establishing Hypothesis and Testing • Determining Association among Variables • Determining Dependent Independent Relationship • Decision Making Models • Data Reduction Techniques • Brand Positioning Methods ISBN: 9789351197751 |

` 349 Cases in Retail Management Srinivasan

Table of Contents • Retail in Detail - Unorganized to Organized • Strategic Realities in Retail • Kanchi Silks • Shreejii …? • Akbarallys - Not in Rally • Dosa in Plaza • Hidesign • Vimal is Back (Reviving its past glory) • Amul’s Ready-to-Eat Pizza • Shoppers Stop Limited • IKEA Connecting Concept • Tiffany & Co. • Dominating Pizzas • Visual Merchandising • Passion for Fashion • The Big Endeavor • Hindustan Oil Xtra Power Fleet Card Program • Garuda Transport • ITC • Case Study on Supply Chain Management • Attraction to Attrition • Mall Dhamaal… • Luxury… Lifestyle or Lavish • Catalogue Retailing - ‘Ar-Goes’ • Crossroad’s Retailing Lessons • Vending Machines, • The LOOT- Great Steal on Big Brands ISBN: 9788177229127 |

` 225 International Marketing Siddiqui

Table of Contents • Introduction to International Marketing • Theories and Policies of International Trade • International Monetary System and Export Documentation • International Marketing Environment and Marketing Research • International Market Segmentation, Targeting and Positioning • International Product Decisions • International Pricing Decisions • International Distribution Decisions • International Promotion Decisions • Cultural Issues in International Marketing • Developments in International Marketing • Case Studies ISBN: 9788177229752 |

` 349 E-Marketing in Digital Age: Text & Cases, 2ed, w/cd Sople

& Globalization of Business • Legal & IPR Issues in Online Marketing • Social Media Marketing: A New Wave • Cloud Computing: Enhancing Marketing Effectiveness ISBN: 9789351192428 |

` 395 Customer Relationship Management Zikmund

Table of Contents • The Nature of Customer Relationship Management. • Understanding Customer Differences. • Information Technology and Collecting Customer Data. • The CRM Data Warehouse. • Customer Loyalty. • Customer Retention Strategies. • Winback and Acquisition Strategies. • Sales Force Automation and Automated Customer Service Centers. • The Basics of Data Mining, Online Analytical Processing and Information Presentation. • Measuring Customer Satisfaction and Loyalty. • Issues for Implementing CRM Systems.

ISBN: 9788126528059 |

` 469

EXCLUSIVE TITLES International Marketing Research, 2ed

International Marketing Research, 2ed Craig

Table of Contents • Marketing Research in a Global Environment • Designing International Marketing Research • Secondary Data Sources • Uses of Secondary Data • Craig Structuring Primary Data Collection • Establishing the Comparability of Multicountry Data • Non survey Data Collection Techniques • Survey Instrument Design • Sampling and Data Collection • Multicountry Scales • Analysis of Multicountry Data. • Assessing Differences in the Structure of Variables • The International Marketing Information System • Challenges Facing International ISBN: 9971513862 |

$6.50

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Essentials of Marketing Research, 2ed Kumar

Essentials of Marketing Research, 2ed Kumar Table of Contents • The Nature and Scope of Marketing Research • Data Collection • Data Analysis • Applications ISBN: 9812531823 |

$7.50

(Exclusively distributed by CBS Publishers & Distributors)

Table of Contents • Role of Internet • Marketing on Internet • Consumer Behavior • Product Decisions • Pricing Decisions • Advertisement and Promotion • Marketing Research • Marketing Strategy • e-Retailing • B2B Networks and E-commerce Hubs • Search Engine Marketing • Mobile Marketing • Blogging: A Marketing Tool • Customer Relationship Management • E-Marketing

Prices are subject to change without prior notice.

17

MARKETING / OPERATIONS MANAGEMENT International Marketing: International Consuming Globally, Thinking Marketing: Globally Consuming McAuley Globally, Thinking Table of Contents Globally • Trading Places: An Overview of the World Economy

• Get a Good Guide-Book: The Influence of Culture in International Marketing • The Process of McAuley Internationalization • Smes: Key Players in a Global Economy • Understanding Customer Values • Creating and Communicating Customer Values • Delivering Customer Values • Export Documentation, Getting Paid, Organizing Insurance and Finding Finance • Globalization, the Internet and the Marketer • International Growth through Franchising ISBN: 9812532358 |

$ 5.50

Applied Business Statistics, 7ed Black Table of Contents • What Is Statistics • Visualizing the Data • Describing Data Through Statistics • Discrete Probability Distributions • Continuous Probability Distributions • Distributions of the Sample Mean and Sample Proportion and Sampling Techniques • Estimating Parameters for Single Populations • Testing Hypotheses about Single Population Parameters • Analyzing the Differences in Two Populations • Analysis of Variance • Introduction to Regression Analysis and Correlation • Basic Multiple Regression Analysis • Advanced Multiple Regression Analysis • Forecasting • Chi-Square Analysis • Analyzing Data Using Nonparametric Statistics • Quality • Decision Analysis C19-2 ISBN: 9788126537075 |

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Modern Production/Operations Management, 8ed

Forthcoming Titles

Buffa

Marketing Research, 11ed, ISV

Aaker

Marketing Management, 2ed

Anand

OPERATIONS MANAGEMENT

Table of Contents • Classification and Importance of Operations Management • Operations Planning and Control • Design of Operational Systems • Operations Strategy and the Firm • Synthesis and Conclusions ISBN: 9788126513727 |

Excel Models for Business and Operations Management, 2ed Table of Contents • A systems view of business • Model-building tools • Financial models • Investment Analysis Models • Worksheet applications in cost accounting • Marketing models • Purchase order processing • Statistical applications in quality control • Inventory control models • Models for production operations • Project management

` 549 Game Theory: An Introduction Barron

Table of Contents • Matrix 2 person games. • Solution Methods for Matrix Games. • Two Person Nonzero Sum Games. • N Person Nonzero Sum Games with a Continuum of Strategies. • Cooperative games. • Evolutionary Stable Strategies and Population games.

ISBN: 9788126523191 |

` 569

Burke Table of Contents • Introduction to Project Management. • History of Project Management. • Project Life-Cycle. • Feasibility Study. • Project Selection. • Project Estimating. • Planning and Control Cycle. • Scope Management. • Work Breakdown Structure (WBS). • Critical Path Method (CPM). • Schedule Bar chart. • Procurement Schedule. • Resource Planning. • Project Accounts. • Project Control. • Earned Value. • Quality Management. • Project Risk Management, • Project Communications. • Project Organization Structures. • Project Teams. • Project Leadership. • Project Management Computing.

ISBN: 9788126521647 |

` 529 Managing Quality, 5ed Dale

Table of Contents • The Development, Introduction and Sustaining of Total Quality Management (TQM) • The Business Context of TQM • Quality Management Systems, Tools and Techniques ISBN: 9788126522460 |

18

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` 669

Project Management: Planning and Control Techniques, 4ed

Barlow

ISBN: 9788126509515 |

` 789

` 529

OPERATIONS MANAGEMENT International Logistics

Production and Operations Management

David Table of Contents • Methods of Entry into Foreign Markets • International Contract • Terms of trade or Incoterms • Terms of Payment • Currency of Payment (Managing Transaction Risks) • International Commercial Documents • International Insurance • International Ocean Transportation • International Air Transportation • International Land and Multi-Modal Transportation • Packaging for Export • Customs Clearance • International Logistics Infrastructure

` 399

ISBN: 9788177224306 |

Beginning R: The Statistical Programming Language

Jain Table of Contents • Overview of Production and Operations Management • Operations Strategy • Forecasting • Product Analysis • Capacity Management • Quality Management: Strategic Issues • Facility Location and Layout • Productivity • Aggregate Planning • Material Requirement Planning • Materials Management • Inventory Management • Production Planning and Control • Production Scheduling • Quality Control • Maintenance Management • Just-in-Time System • Change Management ISBN: 9789350045091 |

Project Management: A Systems Approach to Planning, Scheduling and Controlling, 10ed

Gardener Table of Contents • Introducing R: What It Is and How to Get It • Starting Out: Becoming Familiar with R • Starting Out: Working with Objects • Data: Descriptive Statistics and Tabulation • Data: Distribution • Simple Hypothesis Testing • Introduction to Graphical Analysis • Formula Notation and Complex Statistic s • Manipulating Data and Extracting Components • Regression (Linear Modeling) • More about Graphs ISBN: 9788126541201

|

` 699

Project Management Core Textbook, 2 Indian ed nd

Gopalan Table of Contents • The World of Project Management • The Manager, the Organization and the Team 56 • Planning the Project • Budgeting the Project • Scheduling the Project • Allocating Resources to the Project • Monitoring and Controlling the Project • Evaluating and Terminating the Project ISBN: 9788126550807 |

` 749

Operations, Strategy and Technology: Pursuing the Competitive Edge Hayes Table of Contents • Operations Management Confronts a New Millennium.

• Operations Strategy: Origins and New Directions. • Capacity Strategy. • Determining Organizational Boundaries: Vertical Integration and Outsourcing. • Designing and Managing Operating Networks. • Information Technology and Operations. • Creating an Edge through New Process Development. • Creating an Edge through Superior Project Management. • Evaluating and Justifying Capital Investments. • Sharpening the Edge: Driving Operations Improvement. • Guiding the Pursuit of an Operations Edge.

ISBN: 9788126531158 |

` 449

Kerzner Table of Contents • Overview • Project management growth: concepts and definitions • Organizational structures • Organizing and staffing the project office and team • Management functions • Management of your time and stress • Conflicts • Special topics • The variables for success • Working with executives • Planning • Network scheduling techniques • Project graphics • Pricing and estimating • Cost control • Trade-off analysis in a project environment • Risk management • Learning curves • Contract management • Quality management • Modern developments project management • The business of scope changes • The project office • Managing crisis projects • The rise, fall, and resurrection of iridium: a project management perspective ISBN: 9788126538874 |

` 679 Project Management - Best Practices: Achieving Global Excellence, 3ed Kerzner

Table of Contents • Understanding Best Practices • From Best Practice to Migraine Headache • Journey to Excellence • Project Management Methodologies • Integrated Processes • Management Support • Training and Education • Informal Project Management • Behavioral Excellence • Measuring Return on Investment on Project Management Training Dollars • The Project Office • Six Sigma and the Project Management Office • Project Portfolio Management • Global Project Management Excellence • Introduction • Value-Driven Project Management • Effect of Mergers and Acquisitions on Project Management ISBN: 9788126555154 |

` 999

` 659

Prices are subject to change without prior notice.

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OPERATIONS MANAGEMENT Project Management 2.0 Kerzner Table of Contents • Project management 2.0 • A peek into the future of Project management • Understanding success And failure • Value-driven Project management • Growing importance of metrics With pm 2.0 • Project management Methodologies: 1.0 versus 2.0 • Project governance • Role of project manager in Strategic planning and Portfolio management • R&D project management • Problem solving and Decision making • Need for project Management • Using the pmo to spearhead Pm 2.0 ISBN: 9788126555161 |

` 999 Information Technology Project Management, 4ed, ISV Marchewka

Table of Contents • An Overview of IT Project Management • The Business Case • The Project Charter • The Project Team • The Scope Management Team • The Work Breakdown Structure (WBS) • The Project Schedule and Budget • The Risk Management Plan • The Project Communication Plan • The IT Project Quality Plan • Managing Change, Resistance, and Conflict • Managing Project Procurement and Outsourcing • Project Leadership and Ethics • The Implementation Plan and Project Closure • Appendix: An Introduction To Function Point Analysis ISBN: 9788126543946 |

569 Project Management, w/cd Marwah

Table of Contents • Introduction to Project Management • Role of a Project Manager • Planning of a Project • Market Analysis in Project Management • Capital Budgeting Techniques in Project Selection • Social Cost Benefit Analysis • Financing of a Project • Financing of Infrastructure Projects • Project Scheduling • Resource Scheduling • Monitoring and Controlling a Project • Project Evaluation and Auditing • Project Termination • Computer Applications in Project Management • Case Studies ISBN: 9788177229721 |

` 449 Project Management: A Managerial Approach, 8ed Meredith

Table of Contents • Projects in Contemporary Organizations • Strategic Management and Project Selection • The Project Manager • Managing Conflict and the Art of Negotiation • The Project in the Organizational Structure • Project Activity and Risk Planning • Budgeting: Estimating Costs and Risks • Scheduling • Resource Allocation • Monitoring and Information Systems • Project Control • Project Auditing • Project Termination ISBN: 9788126537082 |

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` 739

Visit us at www.wileyindia.com

Operations Management, 5ed, ISV Meredith Table of Contents • Competitive Operations for the Global Arena • Designing the Transformation System • Monitoring and Controlling the Transformation System • Six Sigma for Improving the Transformation System • Lean Operations Improve Transformation System Value • Project Management and the Transformation System • Managing Supply Chain Logistics and Inventories • Capacity Management through Location and Scheduling ISBN : 9788126542543 |

` 629

Fundamentals of Quality Control and Improvement, 3ed Mitra Table of Contents • Philosophy and Fundamentals • Statistical Foundations and Methods of Quality Improvement • Statistical Process Control • Acceptance Sampling • Product and Process Design ISBN: 9788126544097 |

` 679

Supply Chain Management (Theories & Practices) Mohanty Table of Contents • Holistic and Systematic Treatment for Various Themes • Review of State-of-Art • Empirical Evidences at Every Stage • Extensive Breadth of Coverage • Modularity of Topics • Cases and Examples from Industry • Tools and Techniques • Focused Objectives for Learning ISBN: 9788177221916 |

` 399

Statistical Quality Control, 6ed Montgomery Table of Contents • Introduction • Statistical Methods useful in Quality Control and Improvement • Basic Methods of Statistical Process Control and Capability Analysis • Other Statistical Process-Monitoring and Control Techniques • Process Design and Improvement with Designed Experiments • Acceptance Sampling ISBN: 9788126525065 |

` 669

Management Science: The Art of Modeling with Spreadsheets, Excel 2007 update, 2ed Powell Table of Contents • Modeling in a Problem-Solving Framework. • Basic Excel Skills. • Advanced Excel Skills. • Spreadsheet Engineering. • Analysis using Spreadsheets. • Data Analysis for Modeling. • Regression Analysis. • ShortTerm Forecasting. • Nonlinear Optimization. • Linear

OPERATIONS MANAGEMENT / ORGANIZATIONAL BEHAVIOR Total Quality Management

Programming. • Network Models. • Integer Programming. • Decision Analysis. • Monte Carlo Simulation. • Optimization in Simulation.

ISBN: 9788126526918 |

` 839

Also useful for Management

Total Quality Management Rajaram Table of Contents • Introduction to Quality Management • Principles and Philosophies of Quality Management • Statistical Process Control and Process Capability • Tools and Techniques for Quality Management • Quality Systems Organizing and Implementation • Cases & Appendices ISBN: 9788177226232 |

` 399

Operations Research : Principles and Practice, 2ed Ravindran Table of Contents • The Nature of Operations Research • Linear Programming • Network Analysis • Advanced Topics in Linear Programming • Decision Analysis • Random Processes • Queuing Models • Inventory Models • Simulation • Dynamic Programming • Nonlinear Programming ISBN: 9788126512560 |

` 619

Operations Management, 7ed

Suri Table of Contents • TQM - A Roadmap to Excellence • Quality Gurus • Cost of Quality • Quality Leadership • TQM Implementation • Creating Quality Culture • Customer Focus & Customer Satisfaction • TQM & Quality Improvement • Quality Control and Problem Solving: Tools & Techniques • Business Process Re-engineering (BPR) • Six Sigma (6 ó) • Quality Function Deployment (QFD) • Value Engineering and Value Analysis • Total Productive Maintenance • Quality Management Systems • Quality System Audit • Environment Management System and Total Quality Control • Human Resource Development & Quality Circles • Quality Awards • TQM Case Studies in Indian Industries ISBN: 9789350043172 |

Software Engineering Project Management, 2ed Thayer Table of Contents • Introduction to Management • Software Engineering Process • Software Engineering Project Management • Planning a Software Engineering Project • Software Cost, Schedule, and Size • Organizing a Software Engineering Project • Staffing a Software Engineering Project • Directing a Software Engineering Project • Controlling a Software Engineering Project • Software Metrics and Visibility of Progress • Epilogue: The Silver Bullets ISBN: 9788126508358 |

ISBN: 9788126537044 |

Sanders Table of Contents • Supply Chain Strategy. • Network & System Design. • Marketing. • Operations Management. • Sourcing. • Logistics. • Forecasting & Demand Planning. • Inventory Management. • Lean Systems & Six-Sigma Quality. • Supply Chain Relationship Management. • Global Supply Chain Management. • Sustainable Supply Chain Management.

ISBN: 9788126536351 |

Organization: Contemporary Principles and Practices, 2ed Child Table of Contents • The Broad Picture • New Internal Forms • New Network Forms • Achieving Effective Organizations • Designing Organizations For The 21st Century ISBN: 9788126555468 |

` 779 Supply Chain Management: A Global Perspective

` 629

` 769

ORGANIZATIONAL BEHAVIOR

Russell Table of Contents Part One: Operations Management. • Introduction to Operations Management. • Quality Management. • Statistical Process Control. • Product Design. • Service Design. • Processes and Technology. • Capacity and Facilities. • Human Resources. • Project Management.

Part Two: Supply Chain Management. • Supply Chain Management Strategy and Design. • Global Supply Chain Procurement and Distribution. • Forecasting. • Inventory Management. • Sales and Operations Planning. • Resource Planning. • Lean Systems. • Scheduling.

` 399

` 529

Organizational Behaviour: Design, Structure and Culture, 2ed, w/cd Gupta Table of Contents • · Individual Behavior: Emotion, Perception and Personality • Defining Communities of Practice and Organizational Environment • Implementing Strategy • Organizational Culture • Organizational Learning • What is Organization Development? • Organizational Innovations • Leadership Development • Virtual Organizations: Outsourcing & Sustainability • New Organizational Structure: Dimensions and Applications • Globalization and Workforce Diversity • Training and Organizational Development • New Paradigms in Organization Development • Stress Management and Organizational Development • Ignorance Management • Organizational DNA ISBN: 9789351192459 |

` 449 Prices are subject to change without prior notice.

21

ORGANIZATIONAL BEHAVIOR / STRATEGIC MANAGEMENT Organizational Behavior Joshi Table of Contents • Evolution of Organizational Behavior • Foundations of Individual Behavior • Motivation • Leadership • Group and Team in an Organization • Conflict and Negotiation • Organizational Culture and its Management • Organizational Change and Stress Management • Strategic Organizational Behavior • Organizational Diversity • Organizational Behavior in a Global Perspective • Organizational Decision Making and Planning • Organizational Structure • Organization Development • Role of Research in Organizational Behavior ISBN: 9788177227987 |

` 349 Organizational Behaviour, w/cd

STRATEGIC MANAGEMENT Strategic Modelling and Business Dynamics, 2ed: A Feedback Systems Approach Morecroft NEW Table of Contents • The Appeal and Power of Strategic Modelling • Introduction to Feedback Systems Thinking • Modelling Dynamic Systems • World of Showers • Cyclical Dynamics and the Process of Model Building • The Dynamics of Growth from Diffusion • Managing Business Growth • Industry Dynamics -- Oil Price and the Global Oil Producers • Public Sector Applications of Strategic Modelling • Model Validity, Mental Models and Learning

Table of Contents • Organizational Behaviour - An Overview • Individual Dimensions of Organizational Behaviour • Attitude and Behaviour • Personality and Values • Perception • Learning • Emotional Intelligence • Leadership and Leadership Styles • Motivation • Groups and Teams • Organizational Culture, Climate, Commitment, Development and Effectiveness • Power, Politics and Impression Management • Conflicts Management and Negotiation • Change and Change Management • Communication and Knowledge Management • Stress and Stress Management ISBN: 9789351191810 |

Managing Innovation: Integrating Technological, Market and Organizational Change Tidd NEW Table of Contents • Managing Innovation • Context • Search • Select • Implement • Capture ISBN: 9788126557134 |

` 395 Schermerhorn

Aaker

Table of Contents • Introducing Organizational Behavior • Individual Differences, Values and Diversity • Emotions, Attitudes and Job Satisfaction • Perception, Attribution and Learning • Motivation Theories • Motivation and Performance • Teams in Organizations • Teamwork and Team Performance • Decision Making and Creativity • Conflict and Negotiation • Communication and Collaboration • Power and Politics • Leadership Essentials • Leadership Challenges and Organizational Change • Organizational Culture and Innovation • Organizational Goals and Structures • Strategy, Technology and Organizational Design • Skills Workbook W-1 • Glossary G-1 • Self-Test Answers ST-1 • Notes N-1 • Photo Credits PC-1 • Organization Index OI-1 • Name Index NI-1 • Subject Index SI-1

` 609

Table of Contents • Strategic Market Management: An Introduction and Overview • External and Customer Analysis • Competitor Analysis • Market/Submarket Analysis • Environmental Analysis and Strategic Uncertainty • Internal Analysis • Creating Advantage, Synergy, and Commitment versus Opportunism versus Adaptability • Building and Managing Brand Equity • Energizing the Business • Leveraging the Business • Creating New Businesses • Global Strategies • Setting Priorities for Businesses and Brands -- the Exit, Milk, and Consolidate Options • From Silos to Synergy -- Harnessing the Organization

` 529

ISBN: 9788126548927 | Also useful for Marketing

Organizational Behavior

International Strategy: Context, Concepts and Implications

Sultan

Collis

Table of Contents • Evolution of Organizational Behavior • Foundations of Individual Behavior • Motivation • Leadership • Group and Team in an Organization • Conflict and Negotiation • Organizational Culture and its Management • Organizational Change and Stress Management ISBN: 9788177228526 |

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` 749

Strategic Market Management: Global Perspectives

Organizational Behavior, 12ed, ISV

ISBN: 9788126541270 |

` 799

ISBN: 9788126557080 |

Raju

Visit us at www.wileyindia.com

` 299

Table of Contents • The Context Facing Multinational Firms • Conceptual Framework: What is Different about International Strategy? • Managerial Implications ISBN: 9788126552429 |

` 549

STRATEGIC MANAGEMENT / FINANCE Contemporary Strategy Analysis: Text and Cases, 8ed

Strategic Management Trehan

Grant

Table of Contents • Introduction to Strategic Management • Strategic Intents of a Business • Environmental and Organizational Appraisal • Corporate-Level and Business- Level Strategies • Strategic Choice and Analysis • Strategy Implementation • Strategic Evaluation and Control • New Trends in Strategic Management

Table of Contents • The Tools of Strategy Analysis • Business Strategy and the Quest for Competitive Advantage • Corporate Strategy ISBN: 9788126554508 |

` 579

Strategic Management

ISBN: 9788177228229 |

Saloner Table of Contents • Business Strategy • Competitive Advantage • Internal Context: Organization Design • Organization and Competitive Advantage • External Context: Industry Analysis • The Spectrum of Competition and Niche Markets • Competition in Concentrated Markets • Entry and the Advantage of Incumbency • Creating and Capturing Value in the Value Chain • Strategic Management in a Changing Environment • Strategy in Markets with Demand-Side Increasing Returns • Globalization and Strategy • Corporate Strategy: Managing for Value in a Multi business Company • The Strategy Process ISBN: 9788126515684 |

Singh Table of Contents • Introduction to Strategic Management and Business Policy (SMBP) • Corporate Governance and Strategic Management • Strategic Intent of an Organization • External Environment and Industry Analysis • Internal Environment and Organizational Analysis • Formulating Corporate Level Strategies • Situation Analysis and Formulation of Business Level Strategies • Functional Strategies and Strategic Choice • Strategy Implementation • Structural and Behavioral Implementation of Strategy • Functional and Operational Implementation • Evaluation and Control of Strategy • Strategic Management in Family and Micro Business • Strategic Management and Business Policy in Public and Non-Profit Organizations • Strategic Planning and Change Management • Social Responsibility and Business Ethics in Strategic Management • Globalization and Strategic Management ISBN: 9789350044995 |

Forthcoming Titles Strategic Management of Information Systems, 5ed, ISV

Pearlson

Strategic Management & Business Policy

Pithadia

FINANCE Corporate Finance: Financial Management in a Global Environment Booth NEW

` 499 Strategic Management and Business Policy, w/cd

` 429 Strategic Retail Management Srinivasan

Table of Contents • Module I. Retail Conceptual Framework • Module II. Retail - Applied Framework • Module III. Retailing The Future ISBN: 9788177226706 |

` 299

Table of Contents • The Financial Environment • Financial Analysis • The Basics of Valuation • Capital Market Theory and Financial Management • Long-Term Investment Decisions • Long-Term Financing • Financial Policies • Financial Management: Capstone ISBN: 9788126556007 |

` 649

Project Financing: Asset-Based Financial Engineering, 3ed Finnerty NEW Table of Contents • What is Project Financing? • The Rationale for Project Financing • What is Special about Large Projects? • Who Finances Large Projects? • Analyzing Project Viability • Analysis and Financing of Renewable Energy Projects • Designing Security Arrangements • Structuring the Project • Preparing the Project Financing Plan • Discounted Cash Flow Analysis • Financial Modeling and Project Evaluation • Using Real-Options Analysis to Evaluate a Project • Sources of Project Funds • Managing Project Risks • Sharia-Compliant Project Financing • Issues for the Host Government • Case Study: The Indiantown Cogeneration Project • Case Study: The Tribasa Toll Road Project • Case Study: The Euro Disneyland Project • Case Study: The Eurotunnel Project • Conclusion ISBN: 9788126558117 |

` 999

` 399

Also useful for Operations Management

Prices are subject to change without prior notice.

23

FINANCE Corporate Finance, 3ed, ISV Parrino NEW Table of Contents • The Financial Manager and the Firm • The Financial Environment and the Level of Interest Rates • Financial Statements, Cash Flows and Taxes • Analysing Financial Statements • The Time Value of Money • Discounted Cash Flows and Valuation • Risk and Return • Bond Valuation and the Structure of Interest Rates • Share Valuation • The Fundamentals of Capital Budgeting • Cash Flows and Capital Budgeting • Evaluating Project Economics and Capital Rationing • The Cost of Capital • Working Capital Management • How Firms Raise Capital • Capital Structure Policy • Dividends, Share Repurchases and Payout Policy • Business Formation, Growth and Valuation • Financial Planning and Forecasting • Corporate Risk Management • International Financial Management ISBN: 9788126557011 |

` 729 Working Capital Management: Applications and Cases Sagner NEW

Table of Contents • Concepts in Working Capital Management • Working Capital Ratios and Other Metrics • Cash--Management and Fraud Prevention • Cash--Credit and Short? Term Financial Instruments • Managing Bank Relationships • Accounts Receivable and Working Capital Issues • Inventory and Working Capital Issues • Payables and Working Capital Issues • International Working Capital • Information and Working Capital • Managing the Working Capital Cycle • Introduction to Working Capital Cases ISBN: 9788126556151 |

` 599 The Complete Guide to Portfolio Construction and Management Snopek NEW

Table of Contents • Investors and Risk • Asset Classes and Their Degree of Risk • The Market • Valuation of Financial Assets • Three Practical Approaches to Security Selection: Buffett, Graham and Lynch • Behavioural Finance • Forecasting Market Movements • Modelling Market Movements • Portfolio Construction and Management • Attractiveness of The Different Asset Classes ISBN: 9788126557516 |

ISBN: 9788126557202 |

` 699 Corporate Finance, 4ed Vernimmen NEW

Table of Contents • Financial Analysis • Investors and Markets • Value • Corporate Financial Policies • Financial Management ISBN: 9788126556175 |

` 699

Market Models: A Guide to Financial Data Analysis Alexander Table of Contents • Volatility and Correlation Analysis. • Modelling the Market Risk of Portfolios. • Statistical Models for Financial Markets.

ISBN: 9788126523702 |

` 599

Valuation for Mergers, Buyouts and Restructuring, 2ed, w/cd Arzac Table of Contents • Part One: The Tools of Valuation. • Part Two: Mergers, Acquisitions and Buyouts. • Part Three: Recapitalizations and Restructuring.

ISBN: 9788126524129 |

` 629

` 899 Fundamentals of Risk and Insurance, 11ed Vaughan NEW

Table of Contents • The problem of risk • Introduction to Risk Management • The Insurance Device • Risk Management Applications • The Private Insurance Industry • Regulation of the Insurance Industry • Functions of Insurers • Financial Aspects of Insurer Operations • The Legal Framework • Managing Personal Risks • Social Insurance Programs • Introduction to Life Insurance • The Actuarial Basis of

24

Life Insurance • The Life Insurance Contract--General Provisions • The Life Insurance Contract--Other Provisions • Special Life Insurance Forms • Buying Life Insurance • Annuities and Pension Benefits • Managing the Retirement Risk • Health Insurance: Disability Income Insurance • Health Insurance: Coverage for Medical Expenses • Health Insurance for the Elderly • Employee Benefits and Other Business Uses of Life and Health Insurance • The Homeowners Policy--General Provisions • The Homeowners Policy Forms • Other Personal Forms of Property Insurance • Negligence and Legal Liability • General Liability Insurance for the Individual • The Automobile and its Legal Environment • The Personal Auto Policy • Commercial Property Insurance • Commercial Liability Insurance • Surety Bonds, Trade Credit and Financial Guaranty Insurance • Insurance in the Future (Online)

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Marketing of Financial Services Bapat Table of Contents • Introduction to Financial Services Marketing • The Marketing Environment • Strategic Marketing Planning • Consumer and Organizational Behavior • Marketing Research • Market Segmentation • Marketing Strategy for Financial Services • Product Management and New Product Development • Pricing • Distribution Channels • Advertising • Sales Function in Financial Services • Building, Maintaining and Sustaining

FINANCE the Financial Services Brand • Marketing at Branches • Marketing of Retail Banking Products • Marketing for Corporate Clients • Bank Marketing in Rural Areas • Customer Service in Banks • Financial Services Marketing Organizations • Customer Relationship Management ISBN: 9789351191001 |

` 399 Risk Management in Banking, 3ed Bessis

Table of Contents • The Financial Crisis. • Business Lines, Risks and Risk Management. • Financial Products. • Valuation. • Risk Modeling. • Regulations. • Asset Liability Management (ALM). • Funds Transfer Pricing Systems. • Dependencies and Portfolio Risk. • Market Risk. • Credit Risk: Standalone. • Credit Portfolio Risk. • Capital Allocation.

• Risk-adjusted Performance. • Credit Portfolio Management. • Conclusion and Financial Reforms.

ISBN: 9788126551835 |

` 999 Security Analysis and Portfolio Management Bhatt

Table of Contents • Risk Management • Fundamental Analysis • Investment Risk and Return • Capital Asset Pricing Model • Modern Portfolio Theory • Technical Theory • Valuation of Shares and Business • Efficient Market Hypothesis • Bond Markets and Valuation • Derivatives and Option Theory • Mutual Funds • Commodity Market • Value at Risk • Portfolio Management • Portfolio Performance Measurement • Behavioral Finance • Case Studies ISBN: 9788177224870 |

` 399

Also useful for Operations Management

Applied Corporate Finance, 3ed Damodaran Table of Contents • The Foundations. • The Objective in Decision Making.

• The Basics of Risk. • Risk Measurement and Hurdle Rates in Practice. • Measuring Return on Investments.

• Project Interactions, Side Costs and Side Benefits. • Capital Structure: Overview of the Financing Decision. • Capital Structure: The Optimal Financial Mix. • Capital Structure: The Financing Details. • Dividend Policy. • Analyzing Cash Returned To Stockholders. • Valuation: Principles and Practice.

ISBN: 9788126537884 |

` 729 Corporate Finance Theory and Practice, 2ed

with Inflation and Exchange Rate Risk • Project Interactions, Side Benefits and Side Costs • Investments in Noncash Working Capital • Investments in Cash and Marketable Securities • Investment Returns and Corporate Strategy • An Overview of Financing Choices • The Financing Process • The Financing Mix: Tradeoffs on Theory • The Optimal Financing Mix • The Financing Mix and Choices • Dividend Policy • Analyzing Cash Returned to Stockholders • Beyond Cash Dividends: Buybacks, Spinoffs and Divestitures • Valuation: Principles and Practice • Value Enhancement: Tools and Techniques • Acquisitions and Takeovers • Option Applications in Corporate Finance • Back to First Principles • Solutions to Odd-Numbered Questions and Problems ISBN: 9788126511150 |

` 729 Damodaran on Valuation, 2ed Damodaran

Table of Contents • Introduction to Valuation • Estimating Discount Rates • Measuring Cash Flows • Forecasting Cash Flows • Equity Discounted Cash Flow Models • Firm Valuation Models • Relative Valuation: First Principles • Equity Multiples • Value Multiples • Cash, Cross Holdings and Other Assets • Employee Equity Options and Compensation • The Value of Intangibles • The Value of Control • The Value of Liquidity • The Value of Synergy • The Value of Transparency • The Cost of Distress • Closing Thoughts ISBN: 9788126518852 |

` 699 Investment Valuation: Tools and Techniques for Determining the Value of any Asset, University ed, 3ed Damodaran

Table of Contents • Introduction to Valuation • Approaches to Valuation • Understanding Financial Statements • The Basics of Risk • Option Pricing Theory and Models • Market Efficiency--Definition, Tests and Evidence • Riskless Rates and Risk Premiums • Estimating Risk Parameters and Costs of Financing • Measuring Earnings • From Earnings to Cash Flows • Estimating Growth • Closure in Valuation: Estimating Terminal Value • Dividend Discount Models • Free Cash Flow to Equity Discount Models • Firm Valuation: Cost of Capital and Adjusted Present Value Approaches • Estimating Equity Value per Share • Fundamental Principles of Relative Valuation • Earnings Multiples • Book Value Multiples • Revenue Multiples and Sector-Specific Multiples • Valuing Financial Service Firms • Valuing Firms with Negative or Abnormal Earnings • Valuing Young or StartUp Firms • Valuing Private Firms • Acquisitions and Takeovers • Valuing Real Estate • Valuing Other Assets • The Option to Delay and Valuation Implications • The Options to Expand and to Abandon: Valuation Implications • Valuing Equity in Distressed Firms • Value Enhancement: A Discounted Cash Flow Valuation Framework • Value Enhancement: Economic Value Added, Cash Flow Return on Investment and Other Tools • Probabilistic Approaches in Valuation: Scenario Analysis, Decision Trees and Simulations • Overview and Conclusion ISBN: 9788126536009 |

` 779

Damodaran Table of Contents • Introduction to Corporate Finance • The Objective in Corporate Finance • The Time Value of Money • Understanding Financial Statements • Value and Price: An Introduction • The Basics of Risk • Estimating Hurdle Rates for Firms • Estimating Hurdle Rates for Projects • Estimating Earnings and Cash Flows on Projects • Investment Decision Rules • Investment Analysis Prices are subject to change without prior notice.

25

FINANCE The Little Book of Valuation: How to Value A Company, Pick a Stock and Profit

Buyouts • Cross-border Mergers & Acquisitions • Financing Mergers & Acquisitions • Due Diligence for Mergers & Acquisitions • Case Studies ISBN: 9789350043165 |

Damodaran Table of Contents Hit the Ground Running Valuation Basics. Value More than a Number! • Power Tools of the Trade. • Yes, Virginia, Every Asset has an Intrinsic Value. • It’s all relative! From Cradle to Grave --Life Cycle and Valuation. • Promise Aplenty. • Growing Pains. • Valuation Viagra. • Doomsday. Breaking the Mold --Special Situations in Valuation. • Bank on It. • Roller-Coaster Investing. • Invisible Value. • Conclusion Rules for the Road.

ISBN: 9788126536481 |

` 399 International Finance: A Casebook Desai

Table of Contents • Exchange Rates, Markets and Firms • Cross-Border Financing • Multinational Finance • Institutions and Finance ISBN: 9788126510832 |

` 629

Investment Management, (Security Analysis and Portfolio Management) Desai Table of Contents • Landscape of Investment • Risk and Return • Fundamental Analysis • Stock Valuation • Bond Valuation • Technical Analysis • Efficient Market Hypothesis • Portfolio Analysis and Construction • Portfolio Evolution and Revision • Introduction to Derivatives • Basic Market Concepts and Mechanics • Stock Futures • Stock Index Futures • Stock Index Futures Trading Strategies • Options • Option Trading Strategies • Interest Rate Derivatives • Foreign Currency Derivatives • Accounting and Taxation of Futures and Options ISBN: 9789351194286 |

Desai Table of Contents • Corporate Restructuring • Mergers and Acquisitions • Theories of Mergers • Takeover and Defense Tactics • Accounting for Mergers and Acquisitions • Laws for Mergers and Acquisitions • Regulatory Framework of Takeovers in India • Clauses of Listing Agreements of NSE and BSE • Securities and Exchange Board of India Guidelines (Delisting of Securities) • Valuation of Target Companies • Divestitures and Equity Carve-outs • Financial Restructuring (Share Buyback) • Strategic Alliances • Joint Ventures • Employee Stock Ownership Plan (ESOP) • Leveraged

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Financial Management Dhagat Table of Contents • Financial Management - an Overview • Long-Term Financing • Short-Term Financing • Concepts of Organizational Health and Financial Analysis • Cash Flow and Funds Flow Statements • Leverages • Financial Business Decisions • Budget: Concept and Types • Capital Structure Management • Concept of Time Value of Money • Working Capital Management • Dividend Policy • Receivables and Inventory Management • Corporate Restructuring and Mergers • Risk and Return Analysis • Management of Cash and Marketable Securities • Case Studies ISBN: 9789350040225 |

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` 399 Modern Portfolio Theory and Investment Analysis, 8ed Elton

Table of Contents • Financial Markets. • Financial Securities. • The Characteristics of the Opportunity set under Risk. • Delineating Efficient Portfolios. • Techniques for Calculating the Efficient Frontier. • The Correlation Structure of Security Returns: The Single-Index Model.

• The Correlation Structure of Security Returns: MultiIndex Models and Grouping Techniques. • Simple Techniques for Determining the Efficient Frontier. • International Diversification. • Estimating Expected Returns. • How to select among the Portfolios in the Opportunity Set. • The Standard Capital Asset Pricing Model. • Alternative forms of Capital Asset Pricing Models. • Empirical Tests of the CAPM Forms. • The Arbitrage Pricing Model and Its Empirical Relevance. • Efficient Markets. • Behavioral Finance, Investor Decision Making and Asset Pricing. • Valuation Models. • Earnings Estimation. • Interest Rate Theory and the Pricing of Bonds. • The Management of Bond Portfolios. • Valuation and uses of Options. • The Valuation and uses of Financial Futures.

• Evaluation of Portfolio Performance. • Evaluation of Security Analysis. • Portfolio Management Revisited.

ISBN: 9788126528141 |

` 629 Excel Data Analysis, 3ed

` 499 Mergers and Acquisitions, w/cd

` 449

Etheridge Table of Contents • Getting Started. • Formatting a Worksheet. • Structuring your Workbook. • Creating Formulas. • Using Functions. • Using Financial Functions. • Using Statistical Functions and Tools. • Organizing Worksheet Data. • Working with Pivot tables. • Charting Data. • Working with External Data. • Using Data Analysis Tools and Techniques. • Sharing your Workbook with Others. • Automating with Macros. • Illustrating your Worksheets.

• Illustrating your Ideas. • Customizing Excel.

ISBN: 9788126542697 |

` 499

Also useful for Business Analytics

FINANCE Using Excel for Business Analysis A Guide to Financial Modelling Fundamentals, Edition Revised for Excel 2013 + Website Fairhurst Table of Contents • What is Financial Modelling? • Building a Model • Best Practice Principles of Modelling • Financial Modelling Techniques • Using Excel in Financial Modelling • Functions for Financial Modelling • Tools for Model Display • Tools for Financial Modelling • Common Uses of Tools in Financial Modelling • Model Review • Stress-Testing, Scenarios and Sensitivity Analysis in Financial Modelling • Presenting Model Output ISBN: 9788126555390 |

Strategic Financial Management, w/cd Goel Table of Contents • Valuation of Securities • Capital Budgeting Decisions • Financial Services • Corporate Dividend Policy • Portfolio Management • Derivatives • Mutual Funds • Mergers and Acquisitions • Foreign Exchange Management • Project Finance ISBN: 9788177222524 |

Commercial Banking: The Management of Risk, 3ed

` 799

Also useful for Business Analytics

Gup

Getting Started in Commodities Fontanills Table of Contents • What is a Commodity? • How the Commodity Markets Work. • Commodity Trading in the Stock Market. • Commodity Trading in the Index Markets. • Fundamental Analysis of the Commodity Markets. • Technical Analysis of the Commodity Markets. • Elliott Wave Trading for Commodities. • Options Trading in the Commodity Markets. • Money Management: Staying in the Game. • Psychology 101: Winning the Mind Game. • Trading Commodity-Related Growth Stocks. • Seasonal Commodity Patterns. • Brokers and the Online Revolution. • Putting It All Together.

ISBN: 9788126551743 |

ISBN: 9788126510443 |

Forbes Table of Contents • Foundations • Asset Pricing • Corporate Finance • The Professions

` 619

Mergers, Acquisitions and Corporate Restructurings, 5ed Gaughan Table of Contents Background. • Introduction. • History of Mergers.

• Legal Framework. • Merger Strategy. • Hostile Takeovers. • Antitakeover Measures. • Takeover Tactics. • Going Private Transactions and Leveraged Buyouts. • Leveraged Buyouts. • Topics in Going Private Transactions. • Employee Stock Ownership Plans.

• Corporate Restructuring. • Corporate Restructuring. • Restructuring In Bankruptcy. • Corporate Governance. • Joint Ventures and Strategic Alliances. • Valuation. • Tax Issues.

` 769

` 629 Risk Management and Financial Institutions, 3ed Hull

Behavioural Finance

ISBN: 9788126531660 |

Table of Contents • Functions and Forms of Banking • The Bank Regulatory Environment • Evaluating Bank Performance • Bank Valuation • An Overview of Asset / Liability Management (ALM) • Techniques of Asset / Liability Management: Futures, Options and Swaps • Investment Management • Credit Evaluation Process • Commercial and Industrial Lending • Real Estate and Consumer Lending • Liquidity Management • Capital Management • Liabilities Management • Off-Balance-Sheet Activities • Securities, Investment and Insurance Services • Other Financial Services • Electronic Banking • Global Financial Services

` 749

ISBN: 9788126529360 |

` 369

Table of Contents • Banks • Insurance Companies and Pension Plans • Mutual Funds and Hedge Funds • The Credit Crisis of 2007 • How Traders Manage Their Risks • Interest Rate Risk • Value at Risk • Volatility • Correlations and Copulas • Basel I, Basel II, and Solvency II • Basel 2.5, Basel III, and Dodd--Frank • Market Risk VAR: The Historical Simulation Approach • Market Risk VAR: The Model-Building Approach • Credit Risk: Estimating Default Probabilities • Counterparty Credit Risk in Derivatives • Credit Value at Risk • Scenario Analysis and Stress Testing • Operational Risk • Liquidity Risk • Model Risk • Economic Capital and RAROC • Risk Management mistakes to Avoid ISBN: 9788126536344 |

` 739 Investments: Principles and Concepts, 11ed Jones

Table of Contents • Investing is an Important Activity Worldwide. • Investment Alternatives: Generic Principles All Investors Must Know. • Indirect Investing: A Global Activity. • Securities Markets Matter to All Investors. • All Financial Markets have Regulations and Trading Practices. • Return and Risk: The Foundation of Investing Worldwide. • Portfolio Theory is Universal. • Portfolio Selection for All

Also useful for Strategic Management Prices are subject to change without prior notice.

27

FINANCE Investors. • Asset Pricing Principles. • Common Stock Valuation: Lessons for All Investors. • Managing a Stock Portfolio: A Worldwide Issue. • What Happens If Markets Are Efficient-Or Not? • Economy / Market Analysis Must Be Considered By All Investors. • Sector / Industry Analysis. • Company Analysis. • Technical Analysis. • Fixed Income Securities are Available Worldwide. • Managing Bond Portfolios: Some Issues Affect All Investors.

• Understanding Derivative Securities: Options. • Understanding Derivative Securities: Futures. • All Investors Must Consider Portfolio Management. • Evaluation of Investment Performance: A Global Concept.

ISBN: 9788126526376 |

` 679 Financial Risk Manager Handbook: FRM Part I / Part II, 6ed Jorion

Table of Contents • Foundations of Risk Management • Quantitative Analysis • Financial Markets and Products • Valuation and Risk Models • Market Risk Management • Credit Risk Management • Operational and Integrated Risk Management • Investment Risk Management ISBN: 9788126544080 |

` 1499

Advanced Credit Risk - Analysis and Management Joseph Table of Contents • Introduction • Firm (OR) Obligor Credit Risk • Credit Risks -- Project and Working Capital • Credit Portfolio Risks • Portfolio Risk Mitigants • Credit Risk Pricing • The Last Line of Defense -- Security • Credit Crisis ISBN: 9788126544257 |

` 599

Corporate Governance Khurana Table of Contents • Introduction to Corporate Governance • Emergence of Corporate Governance - Turning Points • Theories and Practices of Corporate Governance • Ownership Structure • Capital Structure • Shareholder’s Rights and Privileges • Investor Protection and Corporate Governance • Board of Directors • Corporate Governance and Banks • Business Ethics, Corporate Social Responsibility and Environmental Concerns • Competition and Monopoly in Corporate Governance • Future of Corporate Governance • Case Studies and Mock Questions ISBN: 9788177228090 |

` 329 Futures, Options and Swaps, 5ed Kolb

Table of Contents • Futures Markets. • Futures Prices. • Using Futures Markets. • Interest Rate Futures: An Introduction. • Interest Rate Futures: Refinements. • Security Futures Products: An Introduction. • Security Futures Products: Refinements. • Foreign Exchange Futures. • The Options Market. • Option Payoffs and Option Strategies. • Bounds on Option Prices. • European Option Pricing. • Option Sensitivities and Option Hedging. • American Option Pricing. • Options on Stock Indexes, Foreign Currency and Futures. • The Options Approach to Corporate Securities. • Exotic Options.

• Interest Rate Options. • The Swaps Market: An Introduction. • Swaps: Economic Analysis and Pricing. • Swaps: Applications.

ISBN: 9788126523665 |

` 699 Corporate Governance, 4ed

Financial Management Kapil Table of Contents • Introduction to Corporate Finance • Tools of Corporate Finance • Aspects of Corporate Financial Structure • Dimensions of Investment • Dimensions of Financial • Understanding the Financial Market • Strategic Dimensions for Value Creation ISBN: 9788126554768 |

Monks Table of Contents • What is a Corporation? • Shareholders: Ownership. • Directors: Monitoring. • Management: Performance. • International Corporate Governance. • Case Studies: Corporations in Crisis.

ISBN: 9788126524907 |

` 579 Finance for Strategic DecisionMaking: What Non-Financial Managers Need to Know

Financial Institution Advantage & The Optimization of Information Processing Keenan Table of Contents • Financial Institutions as Information Processors • Strategic Hardware and Software Management • Data, Models and Information • Model Risk Measurement • The Return on Analytic Assets • Data Risk Measurement • A Higher Level of Integration • A Strategy for Optimizing the Information Processing Complex ISBN: 9788126554805 |

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` 899

Visit us at www.wileyindia.com

` 679

Narayanan Table of Contents • Finance and Corporate Strategy • The Resource Allocation Decision • Cost of Capital • Capital Structure and Financing • Payout Policy • Mergers and Acquisitions • Divestitures • Risk Management • Performance Evaluation ISBN: 9788126509584 |

` 349

Also useful for Strategic Management

FINANCE Understanding Microfinance Panda Table of Contents • Microfinance: What is it? • Supply, Intermediation and Regulations of Microfinance • Microfinance Credit Lending Models • Risks in Microfinance Institutions • Social Rating, Credit Rating and Impact Assessment in Microfinance • Marketing in Microfinance Institutions • Microfinance and Disaster • Microfinance and Development • Case Studies on Self Help Groups

ISBN: 9788126519446 |

` 529 Fundamentals of Financial Instruments: An Introduction to Stocks, Bonds, Foreign Exchange and Derivatives

Systemic Problem of Corporate Governance • Corporate Social Responsibility A Promise to Corporate Governance • Codes and Guidelines • Rules Versus Regulations • Enforcement of Regulations • International Corporate Governance • Companies in Focus • Infosys Technologies Ltd. • Hindustan Lever Ltd. (HLL) • The Aditya Birla Group • Nokia • Dabur India Ltd • ONGC Ltd. • Royal Philips Electronics • The Tata Group • Toyota • Wipro Technologies Ltd. • TNPL Ltd. ISBN: 9788177227130 |

` 429 Equity Asset Valuation, 2ed Pinto

Table of Contents • Equity Valuation: Applications and Processes • Return Concepts • Discounted Dividend Valuations • Free Cash Flow Valuation • Residual Income Valuation • MarketBased Valuation: Price and Enterprise Value Multiples • Private Company Valuation ISBN: 9788126551804 |

` 1099

Parameswaran Table of Contents • An Introduction to Financial Institutions, Instruments and Markets • Mathematics of Finance • Equity Shares, Preferred Shares and Stock Market Indexes • Bonds • Money Markets • Forward and Futures Contracts • Options Contracts • Foreign Exchange • Mortgages and Mortgage-Backed Securities • Swaps ISBN: 9788126534043 |

` 659

Proctor Table of Contents • The Master Budget. • Financial Statements and Free Cash Flows. • Analysis of a Financial Model.

` 649

Fundamentals of Financial Derivatives, 3ed

ISBN: 9788126525157 |

Parasuraman

Financial Engineering, Risk Management & Financial Institutions, w/cd

Table of Contents • Forwards and Futures • Types of Options • Principles of Option Pricing: Put-Call Parity • The Binomial Model for Pricing of Options • The Black-Scholes Model • Volatility and Implied Volatility from the Black-Scholes Model • Exotic Options - An Introduction • Introduction to Option Greeks and Basic Delta Hedging • Interest Rate Derivatives and Eurodollar Derivatives • Swaps • Credit Derivatives • Real Options • Risk Management with Derivatives • Test Yourself on Your Conceptual Understanding ISBN: 9788126547395 |

Building Financial Models with Microsoft Excel: A Guide for Business Professionals, 2ed

` 569 Corporate Governance: Principles, Mechanisms & Practice Parthasarathy

Table of Contents • Introduction to Corporate Governance • History of Corporate Governance • Concepts of Corporate Governance and Stakeholder • Corporate Governance Mechanism and Overview • Principles of Corporate Governance • Issues Related to Corporate Governance • Decision System • Corporate Capital and its Property Rights • Mechanism and Control • Performance Monitoring System • Remuneration System • Bankruptcy System • Ownership Structure • Capital Structure • Creditor Structure •

Rao Table of Contents • Financial Engineering & Risk Management • Financial Institutions ISBN: 9789351194293 |

` 499

International Financial Management Sathye Table of Contents • Part 1 Multinational finance: the fundamentals • Part 2 Multinational finance: global financial markets and institutions • Part 3 Multinational finance: a firm level perspective ISBN: 9788126533466 |

` 729

Prices are subject to change without prior notice.

29

FINANCE Commodity Derivatives: Markets and Applications

Forex Management

Schofield

Table of Contents • International Financial Environment • Exchange Rate Behaviour • Exchange Rate Risk Measurement • Exchange Rate Risk Management • Assets and Liability Management

Table of Contents • An Introduction to Derivative Products. • Risk Management. • Gold. • Base Metals. • Crude Oil. • Natural Gas. • Electricity. • Plastics. • Coal. • Emissions Trading. • Agricultural Commodities and Biofuels. • Commodities Within an Investment Portfolio.

ISBN: 9788126546053 |

` 449

Working Capital Management, w/cd

Financial Services

Sekhar

Table of Contents • Financial Services • Capital Market • Money Market • Merchant Banking • Factoring • Credit Rating • Securitization • Venture Capital • Depositories • Leasing • Mutual Funds • Insurance • Non-Banking Financial Companies • Other Financial Services

` 499 Financial Analysis and Modeling using Excel and VBA, w/cd Sengupta

Table of Contents • Excel for Financial Analysis and Modeling. • Financial Modeling Using Excel. • VBA for Financial Modeling. • Financial Modeling Using VBA. ISBN: 9788126531820 |

` 819

Also useful for Business Analytics

Financial Management, 2ed, w/cd Shah Table of Contents • Fundamental Concepts of Financial Management • Long term investment decisions • Working capital management • Financing and dividend decisions • Financial analysis, planning and forecasting • Special topics in financial management ISBN: 9788177229028 |

30

ISBN: 9789351194866 |

` 999

Table of Contents • Operating Cycle & Estimation of Working Capital • Cash Management • Marketable Securities/Money Market Instruments • Management of Receivables • Inventory Management • Ratio Analysis for Working Capital • Liquidity & Government Policy • Letters of Credit • Dividend Policy & Working Capital • Logistics Management • Factoring in Small and Medium Enterprises ISBN: 9789350042403 |

Shah

Visit us at www.wileyindia.com

` 499

Shanmugham

ISBN: 9788126519903 |

` 569

Multinational Financial Management, 9ed, ISV Shapiro Table of Contents • Environment of International Financial Management.

• Foreign Exchange and Derivatives Markets.

• Foreign Exchange Risk Management. • Financing the Multinational Corporation. • Foreign Investment Analysis. • Multinational Working Capital Management.

ISBN: 9788126536931 |

` 779

Financial Derivatives: A Case Study Based Learning Sharma Table of Contents • Fundamentals of Options • Binomial Option Pricing Model • Black-Scholes Option Pricing Model • Advanced Option-Based Hedging Strategies • Currency Options • Interest Rate Options • Futures and Forward Contracts • Currency Forwards and Futures • Interest Rate Futures • Swaps ISBN: 9789351197935 |

` 349

FINANCE Mergers & Acquisitions and Corporate Valuation: An Excel Based Approach Sharma Description An Excel Based Approach is primarily designed for learners who want to pursue a career in the field of financial management. It is an ideal introductory book for the learners who are new to the subject. In addition, it is also an indispensable reference book for the professionals exposed to this field.

ISBN: 9789351197942 |

` 349

Professional Financial Computing Using Excel and VBA Tung Table of Contents • Financial Engineering and Computing • The GARCH (1, 1) Model • Finite Difference Methods • Portfolio MeanVariance Optimization • Newton--Raphson Method • Yield Curve Construction Using Cubic Spline • Binomial Option Pricing Model • The Black--Derman--Toy Model • Monte Carlo Option Pricing • Portfolio Value-at-Risk • The Hull--White Mode • Credit Metrics Model • KMV-Merton Model ISBN: 9788126550999 |

Risk Management and Insurance Perspectives in Global Economy

Fundamentals of Risk and Insurance, 9ed

Skipper Table of Contents • Factors Shaping the Risk Environment Internationally • Enterprise Risk Management in a Global Economy • Insurance in a Global Economy ISBN: 9788126515936 |

Vaughan Table of Contents • Risk, Insurance and Risk Management • Life and Health Insurance • Property and Liability Insurance

` 699

ISBN: 9788126513062 |

Corporate Governance and Accountability

ISBN: 9788126513925 |

` 499 Analysis of Financial Time Series, 3ed Tsay

Table of Contents • Financial Time Series and Their Characteristics • Linear Time Series Analysis and Its Applications • Conditional Heteroscedastic Models • Nonlinear Models and Their Applications • High-Frequency Data Analysis and Market Microstructure • Continuous-Time Models and Their Applications • Extreme Values, Quantiles and Value at Risk • Multivariate Time Series Analysis and Its Applications • Principal Component Analysis and Factor Models • Multivariate Volatility Models and Their Applications • State-Space Models and Kalman Filter • Markov Chain Monte Carlo Methods with Applications ISBN: 9788126548934 |

` 679

International Financial Management, w/cd

Solomons Table of Contents • Defining corporate governance • Enron: a case study in corporate governance failure • Corporate governance reform in the UK • The role of boards in corporate governance • The role of institutional investors in corporate governance • The role of transparency in corporate governance • An introduction to corporate governance systems worldwide • A reference dictionary of corporate governance systems • Discharging a broader corporate accountability • Socially responsible investment • The future of corporate governance and accountability

` 1199

Verma Table of Contents • An Overview of International Financial Management • International Monetary System • International Financial Markets • Balance of Payments • Theories and Policies of International Trade • Derivatives - A Major Innovation in Financial Markets • Currency Futures Contracts • Currency Options • Interest Rate Parity, Futures, Options and Swaps • Foreign Exchange Risk Management • Measuring and Managing FOREX Exposure • Short-term International Financing • Long-term International Financing • Foreign Investments • Multinational Capital Budgeting and Project Appraisals • International Accounting Standards • International Taxation • International Banking • Country Risk Analysis ISBN: 9789350043042 |

` 399 Fixed Income Securities: Valuation, Risk and Risk Management Veronesi

Table of Contents • Basics • Term Structure Models: Trees • Term Structure Models: Continuous Time ISBN: 9788126531714 |

` 819

` 779

Prices are subject to change without prior notice.

31

FINANCE / ACCOUNTING Corporate Fraud Handbook: Prevention and Detection, 4ed

ACCOUNTING Management Accounting: Concepts and Strategic Costing Decision Singh NEW

Wells Table of Contents • Introduction to Asset Misappropriations • Skimming • Cash Larceny • Check Tampering • Register Disbursement Schemes • Billing Schemes • Payroll and Expense Reimbursement Schemes • Inventory and Other Assets • Bribery • Conflicts of Interest • Accounting Principles and Fraud • Financial Statement Fraud Schemes ISBN: 9788126550456 |

` 1199 The Analysis and Use of Financial Statements, 3ed, w/cd White

Table of Contents • Framework for Financial Statement Analysis • Accounting Income and Assets: The Accrual Concept • Analysis of Cash Flows • Foundations of Ratio and Financial Analysis • Empirical Research: Implications for Financial Statement Analysis • Analysis of Inventories • Analysis of Long-Lived Assets: Part I-The Capitalization Decision • Analysis of Long-Lived Assets: Part II-Analysis of Depreciation and Impairment • Analysis of Income Taxes • Analysis of Financing Liabilities • Leases and Off-Balance-Sheet Debt • Pensions and Other Employee Benefits • Analysis of Inter corporate Investments • Analysis of Business Combinations • Analysis of Multinational Operations • Derivatives and Hedging Activities • Analysis of Financial Statements: A Synthesis • Accounting- and Finance-Based Measures of Risk • Valuation and Forecasting • Present Value Tables ISBN: 9788126510221 |

Young Table of Contents • An Introduction to Financial Statements • The Balance Sheet and Income Statement • A Brief Overview of GAAP and IFRS: the Framework for Financial Accounting • Revenue Recognition • The Statement of Cash Flows • Financial Statement Analysis • Business Valuation and Financial Statement Analysis • Accounting for Receivables and Bad Debts • Accounting for Inventory • Accounting for Property, Plant and Equipment • Leases and Off-Balance-Sheet Debt • Accounting for Bonds • Provisions and Contingencies • Accounting for Pensions • Accounting for Income Tax • Accounting for Shareholders’ Equity • Marketable Securities and Investments • Accounting for Mergers and Acquisitions

` 1199

Forthcoming Titles Investments: Principles and Concepts, 12ed, ISV

Jones

Advanced Financial Management Premalatha

Multinational Financial Management, 10ed

Shapiro

32

` 549

ISBN: 9788126556373 |

Managerial Accounting Balakrishnan Table of Contents • Module I: Introduction and Framework. • Module II: Short-Term Planning and Control: Maximizing Contribution. • Module III: Planning and Control over the Long Term: Maximizing Profit. • Module IV: Cost Accounting Systems.

ISBN: 9788126526444 |

` 899

` 769 Corporate Financial Reporting and Analysis, 3ed

ISBN: 9788126547401 |

Table of Contents • Management Accounting Fundamentals • Materials Cost Control • Labor Cost and Overhead Cost Control • Cost Concepts, Cost Classification and Unit Cost Analysis • Cost Analysis: Job Order, Batch and Contract Costing • Process Costing and Joint Costing • Income Recognition under Marginal and Absorption Costing • Cost–Volume–Profit Analysis • Standard Costing and Variance Analysis • Budget and Budgetary Control System • Activity-Based Costing and Target Costing • Responsibility Accounting and Transfer Pricing • Strategic Costing Decisions • Pricing Decisions and Strategies • ShortTerm Decision-Making Strategies • Management Accounting in Global Perspective • Balanced Scorecard and Performance Evaluation • Financial Statement Analysis

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Cost Accounting Bhatia Table of Contents • Cost Accounting • Classification of Cost • Material • Techniques of Material Control • Labour Cost • Overheads: Indirect Material + Indirect Labour + Indirect Expenses • Single Output / Unit Costing • Job Batch &Contract Costing • Process Costing • Operating or Service Costing • Reconciliation of Cost &Financial Accounting • Standard Costing and Variance Analysis • Budgetary Control • Marginal Costing • Decision Making with Marginal Costing ISBN: 9789351191902 |

` 495

Accounting for Managers, w/cd Goyal Table of Contents • Accounting Principles • Accounting Equation • Journal, Ledger and Trial Balance • Balance Sheet and Profit and Loss Statement • Cash Flow Statement • Cost Sheet • Inventory Valuation and Control • Cost Volume Profit Analysis • Standard Costing (Variance Analysis) • Ratio Analysis • Working Capital Management • Cash Budget • Capital Budgeting ISBN: 9789351190301 |

` 395

ACCOUNTING / ECONOMICS Accounting for Managers, w/cd

Analyzing Stockholders’ Equity • Statement of Cash Flows • Financial Analysis: The Big Picture

Jain

ISBN: 9788126551262 |

Description • Basic Concepts of Accounting • Accounting Concepts, Conventions, Principles, and Standards • Accounting Process: Recording of Transactions • Trial Balance and Rectification of Errors • Preparation of Financial Statements • Depreciation • Bank Reconciliation Statement • Budget: Concept and Types • Cash Flow and Funds Flow Statements • Concepts of Organizational Health and Financial Analysis • Financial Business Decisions and Breakeven Analysis • Cost Accounting • Material Control and Inventory Control • Labor Costing and Control • Factory Overheads: Costing, Control and Distribution • Costing and Controlling Administrative, Selling, and Distribution Overheads • Job-Order, Batch, Contract, and Service Costing • Standard Costing • Variance Analysis • Concepts of Management Accounting • Responsibility Accounting and Process Costing • Working with Tally 22.1 Introduction 22.2 Features of Tally 22.3 Enhancements of Tally ISBN: 9789350043134 |

How to Pass the CPA Exam Stephanie Table of Contents • Why CPA? • What Is the CPA Exam? • How to Get Qualified • Getting Ready • Creating a Study Plan • How to Become More Efficient and Effective • Study Tips and Exam-Taking Strategies • How to Overcome the Fear of Task-Based Simulations • How to Ace the Written Communication Tasks • Audit and Attestation (AUD) • Financial Accounting and Reporting (FAR) • Regulation (REG) • Business Environment and Concepts (BEC) • What If I Fail? • Final Words • Appendix A Countdown Plans • Appendix B Packing for the Exam Trip ISBN: 9788126544066 |

` 429

Microeconomics, 5ed, ISV Besanko NEW

Jiambalvo

ISBN: 9788126552689 |

` 679 Accounting for Non-Specialists Jones

Table of Contents • Financial Accounting: The Techniques • Financial Accounting: The Context • Management Accounting ISBN: 9788126512638 |

` 699

ECONOMICS

Managerial Accounting, 5ed Table of Contents • Managerial Accounting in the Information Age • Job-Order Costing for Manufacturing and Service Companies • Process Costing • Cost-Volume-Profit Analysis • Variable Costing • Cost Allocation and Activity-Based Costing • The Use of Cost Information in Management Decision Making • Pricing Decisions, Analyzing Customer Profitability and Activity-Based Pricing • Capital Budgeting and Other Long-Run Decisions • Budgetary Planning and Control • Standard Costs and Variance Analysis • Decentralization and Performance Evaluation • ONLINE ONLY -- Statement of Cash Flows • ONLINE ONLY -- Analyzing Financial Statements: A Managerial Perspective

` 859

Table of Contents • Introduction to Microeconomics • Consumer Theory • Production and Cost Theory • Perfect Competition • Market Power • Imperfect Competition and Strategic Behavior ISBN: 9788126556731 |

` 719

Economics of Strategy, 6ed, ISV Besanko Table of Contents • Introduction: Strategy and Economics • Economics Primer Basic Principles • Firm Boundaries • Market and Competitive Analysis • Strategic Position and Dynamics • Strategic Position and Dynamics ISBN: 9788126540716 |

` 659

` 839 Essential Mathematics for Economics and Business, 2ed

Financial Accounting, 7ed, ISV Kimmel Table of Contents • Further Look at Financial Statements • The Accounting Information System • Accrual Accounting Concepts • Merchandising Operations and the Multiple-Step Income Statement • Reporting and Analyzing Inventory • Fraud, Internal Control, and Cash • Reporting and Analyzing Receivables • Reporting and Analyzing Long-Lived Assets • Reporting and Analyzing Liabilities • Reporting and

Bradley Table of Contents • Mathematical preliminaries • The straight line and applications • Simultaneous equations • Non-linear functions and applications • Financial Mathematics • Introduction to differentiation and applications • Functions of several variables • Integration and applications • Linear algebra and applications • Difference equations • Solutions to progress exercises ISBN: 9788126509188 |

` 679

Prices are subject to change without prior notice.

33

ECONOMICS Applied Econometric Time Series, 3ed Enders Table of Contents • Difference Equations. • Stationary Time-Series Models. • Modeling Volatility. • Models with Trend. • Multiequation Time-Series Models. • Cointegration and Error-Correction Models. • Nonlinear Time-Series Models. • Statistical Tables. • References. • Subject Index.

ISBN: 9788126543915 |

` 519

Introduction to Econometrics, 4ed Maddala Table of Contents • Introduction and the Linear Regression Model • Violation of the Assumptions of the Basic Regression Model • Special Topics ISBN: 9788126534159 |

` 739

Macroeconomics: Understanding the Wealth of Nations, 2ed Miles Table of Contents • What is Macroeconomics? • The Language of Macro The National Income Accounts • The Wealth of Nations - The Supply Side • Capital Accumulation and Economic Growth • Total Factor Productivity, Human Capital and Technology • Endogenous Growth and Convergence • Unemployment and the Labor Market • International Trade • Globalization • Fiscal Policy and the Role of Government • Money and Prices • Consumption • Investment • Business Cycles • Monetary Policy • Stabilization Policy • Equity Markets • Bond Market. • Exchange Rate Determination I-Real Exchange Rate • Exchange Rate Determination II- Nominal Exchange Rates and Asset Markets • Currency Crises, Exchange Rate Systems ISBN: 9788126516414 |

` 579 International Economics: Trade and Finance, 11ed, ISV Salvatore

Table of Contents • International Trade Theory. • International Trade Policy. • Balance of Payments and Exchange Rates. • Open-Economy Macroeconomics and the International Monetary System.

ISBN: 9788126552344 |

34

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` 739

Managerial Economics, 6ed, ISV Samuelson Table of Contents • Section I. Decisions within Firms. • Optimal Decisions Using Marginal Analysis. • Demand Analysis and Optimal Pricing. • Estimating and Forecasting Demand.

• Production. • Cost Analysis. Section II. Competing Within Markets. • Perfect Competition. • Monopoly. • Oligopoly. • Game Theory and Competitive Strategy. • Regulation, Public Goods and Benefit-Cost Analysis.

Section III. Decision-Making Applications. • Decision Making Under Uncertainty. • The Value of Information.

• Asymmetric Information and Organizational Design. • Bargaining and Negotiation. • Actions and Competitive Bidding. • Linear Programming.

ISBN: 9788126544349 |

` 769 Managerial Economics, w/cd Singh

Table of Contents • Managerial Economics: Meaning, Nature, Scope and Importance • Business Objectives of Organizations • Demand and Supply Analysis • Utility Analysis of Consumer Demand • Elasticity of Demand and Supply • Demand Forecasting • Production Analysis • Cost and Revenue Analysis • Market and Market Structures • Pricing and Output Decisions: Perfect Competition and Monopoly • Pricing and Output Decisions: Monopolistic Competition • Pricing and Output Decisions: Oligopoly • Game Theory • Pricing Strategies and Practices • Factor Pricing • National Income • Theory of Employment • National Income Determination • Role of Government in an Economy • Money and Inflation • Business Cycles • Banking • Economic Growth and Tools of Economic Analysis • International Economics • Capital Budgeting and Investment Decisions • Case Studies ISBN: 9789350043035 |

` 449 Managerial Economics: Analysis, Problems, Cases, 8ed Truett

Table of Contents • Introduction, Basic Principles and Methodology • Revenue of The Firm • Demand Analysis and Estimation • Economic Forecasting • Production Analysis • Cost of Production • Profit Analysis of The Firm • Perfect Competition and Monopoly: The Limiting Cases • Monopolistic Competition and Oligopoly • Games, Information and Strategy • Topics in Pricing and Profit Analysis • Factor Markets and Profit-Maximizing Employment of Variable Inputs • Fundamentals of Project Evaluation • Risk in Project Analysis • Economics of Public Sector Decisions • Legal and Regulatory Environment of The Firm ISBN: 9788126512539 |

` 549

ECONOMICS / HOTEL MANAGEMENT Economics: Theory and Practice, 7ed

Introduction to Management in the Hospitality Industry, 10ed

Welch

Barrows

Table of Contents • Introduction to Economics • The Macro economy • The Micro economy • The International Economy ISBN: 9788126512621 |

Table of Contents • Perspectives on careers in hospitality • Food service • Lodging • Travel and tourism • Management in the hospitality industry • Hospitality as a service industry

` 649

ISBN 9788126537259 |

Purchasing: Selection and Procurement for the Hospitality Industry, 8ed

Forthcoming Titles Applied Econometrics Using the SAS System

Ajmani

Microeconomics, 5ed, ISV Besanko

HOTEL MANAGEMENT Food and Beverage Service Axler Table of Contents • Busser. • Job Description: Busser. • Getting Ready to Serve. • Preparing for the Guests’ Arrival. • Preparing Garnishes and Food. • Beverages. • Once Customers Arrive: Basic Responsibilities During Service. • Server.

• Job Description: Server. • Basic Service Skills and Equipment. • Tray Handling. • Service Basics: Serving a Whole Table. • Service: Step by Step. • Styles of Foodservice. • Captain. • Job Description: Captain. • Group Sales. • Beverage Drama. • Special Dining Room Personnel. • Advanced Techniques. • Carving in the Dining Room. • Flambeing. • Tableside Preparation of Cold Items. • Tableside Cooking.

ISBN 9788126542659 |

` 469 Hotel Front Office Management, 5ed Bardi

housekeeping ISBN 9788126537242 |

Table of Contents • Introduction to hotel management • Hotel organization and the front office manager • Effective interdepartmental communications • Property management systems • Systemwide reservations • Revenue management • Guest registration • Managing the financials • Guest checkout • Preparation and review of the night audit • Managing hospitality • Training for hospitality • Promoting in-house sales • Security • Executive

` 629

Feinstein Table of Contents • The Concepts of Selection and Procurement. • Technology Applications in Purchasing. • Distribution Systems. • Forces Affecting the Distribution System.

• An Overview of the Purchasing Function. • The Organization and Administration of Purchasing. • The Buyer’s Relations with Other Company Personnel. • The Purchase Specification: An Overall View. • The Optimal Amount. • The Optimal Price. • The Optimal Payment Policy. • The Optimal Supplier. • Typical Ordering Procedures. • Typical Receiving Procedures. • Typical Storage Management Procedures. • Security in the Purchasing Function. • Fresh Produce. • Processed Produce and Other Grocery Items.

• Dairy Products. • Eggs. • Poultry. • Fish. • Meat. • Beverages. • Nonfood Expense Items. • Services. • Furniture, Fixtures, and Equipment.

ISBN 9788126537266 |

` 729 Hospitality Marketing Management, 5ed Reid

Table of Contents Part One: Introduction to Hospitality Marketing.

• The Functions of Marketing. • Introduction to Hospitality Services Marketing. Part Two: Understanding and Targeting Hospitality Consumers.

• Understanding the Behavior of Hospitality Consumers.

• Market Segmentation and Positioning. Part Three: Marketing Planning And Information. • Developing a Marketing Plan. • Information Systems for Marketing Decisions. Part Four: Product-Service Mix And Distribution Strategies. • Developing New Products and Services. • Managing Products and Services. • Marketing Channels. • Electronic Commerce. Part Five: Promotions Strategy. • Promotion and Advertising.

• Advertising and Media Planning. • Sales Promotions, Merchandising, and Public Relations. • Personal Selling. Part Six: Pricing Strategy And Destination Marketing. • Pricing Strategy. • Destination Marketing.

ISBN 9788126537273 |

` 729

` 499

Prices are subject to change without prior notice.

35

THE OFFICIAL GUIDE FOR

REVIEW

2015

The ONLY official source of study content and TM practice questions for the NMAT by GMAC exam 240 questions from past NMATTM exams, with answer explanations 500+ practice questions with answer explanations Special Inaugural Price

` 799

4 full-length practice tests Information about the exam format and structure Extensive review of concepts and question types of each section, including tips and strategies for success

ISBN 978-81-265-5715-8 TM About NMAT by GMAC : The NMAT by GMAC™ exam opens doors to the leading management programmes in India. Brought to you by the organization that owns the GMAT® exam, the NMAT by TM GMAC enables schools to recruit top talent with the comfort that the test measures the skills needed to succeed in their programmes. It gives candidates the confidence to perform their best.

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