www.lulujo.com @lulujobaby
Dawn and her children, Jack and Emily, aka Jo & Lulu.
It all began with a mother and child. In 2008, our founder, Dawn Pottier, lovingly crafted a baby wrap for her daughter. With the belief that “If I need this, other moms will too.”, she began selling them in local boutiques and the Lulujo brand was born. Dawn’s assortment grew to swaddles, sleep sacks, quilts and everything cozy and comforting - the same qualities our products have today.
We’ve learned that all parents want comforting, safe, quality items to help provide the best care for their child.
Our dedicated and passionate team strives to deliver thoughtful, comforting products of the highest standards that are part of a parent’s joyful experience with their baby and to help them create memories.
We create our products with the same level of care and commitment that Dawn used to sew her daughter’s wrap all those years ago using premium textiles and on-trend designs that evoke nostalgia and meets the needs of today’s families. our story
HQ & flagship store
Our HQ and flagship store is nestled in the heart of our downtown where we work, live, and play. It is here where we design products, do photoshoots, provide customer service, and is also the home of our beautiful storefront where moms and gifters can experience the world of Lulujo.
Fredericton, New Brunswick Canada
Lulujo is best known for our ultra soft, high quality muslin fabric that babies and parents love.
muslin swaddles
Our top-sellling category is the muslin swaddle.
Available in single and multi-packs.
Cotton and bamboo fabric options.
Large (100cm) and extra-large (120cm) sizes.
Breathable fabric makes these blankets ideal for swaddling.
Top quality fabric that stands the test of time.
Beautiful, on trend prints in soft colours.
Meticulously tested for product quality to ensure baby’s safety.
Alwaysperfect
Lulujoswaddlesaremygotogiftfornewbabies. Theyaresowellreceived.Withtherangeofcolours andpatternsyoucaneasilyfindtheperfectone! Boughtoneforapreemieat32weeksandhe neededextracozinesssowesenthimasecondone! ~M.S.
Baby’s First Year
Our award winning milestone sets are a best selling item for gift givers. Take beautiful photos and document each month with our versatile muslin photo blanket. Includes 14 milestone cards. Perfect gift box packaging. Multiple designs to choose from.
Mygo-togift
Iboughtthisasashowergiftandit’ssopretty. Thecoloursareperfectanditwillphotograph reallywell.Theblanketissoftandthere’sanice varietytothemilestonemarkers.
~C.B.
Hello World
Ultra soft bamboo set with name tag announcement sticker.
Muslin swaddle and matching jersey hat (size 0-4 mo).
70% bamboo from viscose | 30% cotton
Makes for an ideal baby shower or new born gift.
Lovely box packaging.
Multiple beautiful prints to choose from.
Meticulously tested for product quality to ensure baby’s safety.
Photomemoryworthy
Thislittleswaddleandmatchinghatistheultimate pictureperfectprintforyournewborn.Yourbabyis suretolovethesoftqualityfabricaswell. Youcantgowrongwiththis! ~J.H.
muslin sleep sacks
A cozy wearable blanket that provides warmth at night and eliminates loose blankets for safe sleep.
100% breathable cotton muslin
Three size options ranging from age 0 to 18 months.
All season 1.0 TOG rating.
One-way zipper secured at the top to keep the neck opening closed for safety.
Meticulously tested for product quality to ensure baby’s safety.
Afastfavourite
Thissleepsackhasquicklybecomeafavourite ofmyselfandmyson.Ilovehowsoftthefabricis andthetwolayerdesign.Mysonstayswarmand cozyinsideandheloveshowsoftitis. ~C.S.
bandana bibs
Our two pack bibs offer stylish protection for drooling and teething babies.
Soft muslin front with absorbent terry cloth back layer.
Easy adjustable snap closure for a comfortable fit.
Wear throughout the day to protect skin and clothing from drool wetness.
Meticulously tested for product quality to ensure baby’s safety.
Thebestofallbibs
I’veusedcountlessbandanabibsandwasgiftedone setfromLulujo.Thesearebyfarthemostabsorbant andpracticalbandanabibswehave!Ithenhadto comebackandpurchasetwomoresets! ~D.A.
security comforter blankets
Our best selling comfort item is sold as a two pack so you never go without one in reach.
Made with soft muslin and satin trim that babies love to touch and feel.
Perfect size for babies to hold - 40cm x 40cm
100% cotton
Meticulously tested for product quality to ensure baby’s safety.
Thebestproduct
Mybabywillnotsleep,eat,orexistwithouther Lulujomuslinsecurityblankets.Weorderedextra justtohavejustincase.Theyonlygetsofterwith eachwashandthey’resuperbreathablesoIdon’t mindifshefallsasleepwithit. ~J.M.
waffle blankets
A beautifully textured waffle weave baby blanket.
Ideal for the stroller, car seat, cuddle time, and more.
Standard baby blanket size - 100cm x 80cm
100% quality cotton with finishing trim.
Add a fresh, timeless layer to any nursery.
Ideal for all seasons.
Lovely solid colour options.
Meticulously tested for product quality to ensure baby’s safety.
Lovethestyle
Ilovehowthisblanketissominimalistyetstylish. Bothoursonanddaughteruseitasanon-the-go blanketanditkeepsthemwarmwhether inthecarorintheirstroller. ~B.R.
hooded bath towels
A beautiful, cozy towel featuring a hood and hang hook.
Double layer muslin and terry cloth.
Essential part of baby’s bath time routine.
Can be used for bath, beach, and pool.
Generous size - 80cm x 80cm
Adorable prints that look lovely in any nursery.
Meticulously tested for product quality to ensure baby’s safety.
Cozy-wozey
Weusethedaisiestoweleverynightatbathtime. It’ssupercozyandplentybigenoughtocomplete wrapupouroneyearold.Shelovesitandwecallit “cozy-wozeytime”. ~A.W.
fitted crib sheet
This beautiful cover is designed to fit a standard size crib and add a beautiful layer to any nursery.
100% cotton muslin.
Designed with prints to compliment baby’s stylish nursery. Gets softer with every wash.
Matching crib sheet sold separately.
Meticulously tested for product quality to ensure baby’s safety.
Amust-have
IhavethreeofthechangepadcoversandIlove them.Theyaresocuteeasytowashandremove/put backon,andsooooprettyinournursery.Iwillorder morefromthisbrand. ~L.G.
fitted cot sheets
This beautiful crib sheet is designed to fit a standard cot size mattress. 100% cotton muslin.
Made with prints to compliment baby’s stylish nursery. Get’s softer with every wash.
Matching change pad cover sold separately.
Meticulously tested for product quality to ensure baby’s safety.
Cozy&adorable
Howcouldsomethingbemoreperfectthanthedaisy cribsheet.Adorable,supercosyandsoftandperfect formylittlegirlsroom.Ilovethatthiscribsheetis breathable.Allaroundlovethisproduct. ~K.B.
mini muslin cloths
These multi-functional and absorbent receiving blankets are a baby-care necessity.
Wide range of uses; burp cloth, change pad, cleaning up spills, security blanket, bib, and more. 100% cotton muslin.
Generous size - 70cm x 70cm.
Meticulously tested for product quality to ensure baby’s safety.
Superuseful
Greatqualityandwashwell.Weusethesedaily andalwayshaveonehandyfor everythingfromwipingmilkspillstoburping andkeeptheminthehouseandinthediaperbag. ~E.E.
winding cloths
An every day essential for daily care of your baby.
An over-the-shoulder cloth to keep you clean and dry.
Packaged as a multi-print two pack.
Three layers of soft, absorbent fabric.
100% cotton muslin
Generous size - 53cm x 28cm.
Gentle on baby’s skin.
Meticulously tested for product quality to ensure baby’s safety
Everydayessential
TheLulujoburpclothsareaveryusefulessential thateveryhouseholdneedsmulitpleof. They’reverysoftandconstructedsowell tolastwashafterwash. ~A.T.
cellular blankets
Popular cotton knit baby blanket made with traditional cell construction.
A beautiful lightweight and breathable nursery accessory.
Standard baby blanket size - 100cm x 80cm
Use year round to keep baby warm and cozy.
Top quality fabric that stands the test of time.
Selection of sweet solid baby colours.
Meticulously tested for product quality to ensure baby’s safety
Can’tsleepwithout
Iboughttwoofthecellularblanketsformyfirstborn threeyearsago.Shesleepswithonenightly.Itssoft, light,andbreathable.Wewillbebuyingmoreforour nextchildasthefirstbornwontbesharing. ~J.M.
lovies
Babies love this sweet combination of security blanket and toy.
Made with baby’s favourite muslin fabric that they’ll want to take everywhere.
muslin: 100% cotton | filling: 100% polyester
Meticulously tested for product quality to ensure baby’s safety
My14montholdhasneversleptwithanythinginthe cribbeforesoIwasverynervous,butwiththe breathablematerialitmademymindsomuchmore atease.Mysonlovesitandsleepswonderfulwithit!
~Tatum
Absolutelylove
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