WHY ARE BEAUTY PRODUCTS IN INDIA GOING
ORGANIC?
WILDGLOW - BRAND AMBASSADOR "URVASHI RAUTELA"
Nowadays, everyone seeks healthy-looking skin that is safe and gentle on the skin. When it comes to beauty products in India, almost every brand makes their products organic, which is truly healthy for your skin.
But many of us do not know what organic beauty products are:
Organic beauty products do not have any chemicals added to them. Instead, they are made of plant-based products that were grown in a healthy way, without herbicides or chemical fertilizers. Unlike natural beauty products, they must have much more plant-based ingredients to be marked organic. Organic products do not have any chemicals or toxins and they also do not do any animal testing thus protecting the environment.
REASONS WHY INDIAN BEAUTY BRANDS ARE GOING ORGANIC
❑ Increase in demand for organic and natural products: Firstly, more and more people are looking for natural and organic beauty products because they are worried about how synthetic chemicals might hurt their skin and the world. Many consumers are becoming more aware of the ingredients in the products they use and are seeking alternatives free of chemicals.
❑ Health Concerns: Consumers are becoming more aware of the health risks that may come from using standard beauty products with synthetic chemicals. Organic beauty products are formulated with plantbased and natural ingredients that are thought to be safer for the skin. They do not cause any skin irritation or skin damage, promoting healthy skin and body.
❑ Environmental concerns: Many consumers are also becoming more concerned about the environment and are looking for products that are made and packaged in a sustainable way. Organic beauty products frequently employ eco-friendly packaging and manufacturing methods.
❑ Increasing awareness of the harmful effects of chemicals: Consumers are becoming more aware of how chemicals like parabens, sulphates, and synthetics can be dangerous for their skin. Therefore, they adopt safer, more natural alternatives that go well with their skin type and skin needs.
❑ Demand for transparency: Consumers are increasingly demanding ingredient information from brands. They thoroughly go through the ingredient list for their skin health and safety. Organic beauty products typically have shorter, more natural ingredient lists that are easier for consumers to understand.
SUMMARY
Therefore, the above reasons given why people in India are buying more organic beauty products, it’s because of health, environmental, and cultural reasons. There are many organic beauty products in the Indian market like face toners, face serum, moisturizers, body creams, etc. which are therefore better for wildlife, make less pollution from spraying pesticides and fertilizers, and produce less carbon dioxide and less harmful waste. By using organic products, you help to reduce your environmental impact and promote environmental sustainability.
Invest in your skin health instantly by switching to organic beauty products if you haven't started yet. Skin health is very important as it protects our body from bacteria and hazardous chemicals. There are many brands in the Indian beauty market that offer 100% organic and natural products, that are vegan, cruelty-free, and Dermat-tested.
THANK YOU
Rohit Khemmka
care@wildglow.in
https://www.wildglow.in/
