DINE + DEMO Presentation
Keep the topics very general — not a hard-sell Widex talk: – how hearing aids work – hearing in noisy environments – what is different with Widex hearing aids — new technology, better in noise – hearing aids are automatic – demo PHONE-DEX, show the other DEXTM devices Your presentation can be with or without PowerPoint slides. In any case you should avoid the impression of a lecture. It’s best to avoid a “canned” presentation — keep it fun as well as informative. If you choose to use a PowerPoint presentation, there are several consumer seminar PowerPoint presentations available from Widex, which you can tailor to your particular presentation style for the event. You may choose to present these more formally using a screen and projector; or you may choose a completely informal style using the seminar presentation only as a guide for your discussion. Informal is easier to arrange — you don’t need to worry about a screen and setup the projector. But a projector can also make for an informal presentation because you can show the office logo, pictures of office staff, fun facts about the staff and about yourself (the expert). The presentation can be as short as 15 minutes but should be no longer than 30 minutes. – We have had success with long and short presentations, however where the presentation portion lasts up to 30 minutes, be sure to break it up into 5-10 minute “bites” over the lunch. Talk between courses — arrange this with the servers. This actually works very well, as it allows patients the chance to talk about what they just heard, digest some food in smaller bites and makes for a relaxing meal. – If it’s a short 10-15 minute presentation, have them sit and listen first, and then eat when you’re finished. At the beginning of your presentation, try to get everyone talking to help you make the presentation relevant to each individual:
Be sure to set expectations with the patients and staff as you start your presentation: – “Remember that this is only a really good test drive — the hearing aids you are wearing have not been fully customized. It’s kind of like buying a suit off the rack in a department store; once you get the suit, you need to have the cuffs tailored, maybe the pants are too long, too big in the waist. These are off the rack; just wait until they are tweaked for you.” Most people relate to this analogy immediately. – “This is a very difficult listening environment, as many of you are likely aware. Despite that, we expect most of you will experience remarkable success with the new technology found in Widex hearing aids.” Walk around as you present so they may track your voice, demonstrating directionality. Depending on how the group is reacting, switch them to another program (assuming you have set this up) and inform them that this is good for meetings, lectures etc. This is where you need staff to assist. Switch them back to the master program (with the staff’s help) prior to eating lunch and general conversation amongst participants. If you can demo the COM-DEX or other DEX device, do; guests go crazy over this. At the end of your presentation, conclude with a low key call to action, like: “If you like the way you’ve heard over our lunch today, we invite you to take these devices home and start your 30-day trial. Please see [Staff Name] to schedule your follow up appointment before you leave.” Widex should do most, if not all, of the talking. A brief introduction about the practice should be presented up front by you or the dispensing professional. So be sure that your presentation includes a short section where you (or the dispensing professional) promote the account and the professionals in the practice to the patients. This establishes that Widex and the dispensing professional are a rarity in the market, and makes the case that together we offer the best solution for their needs.
IRM74/0118
– “What do you hope new hearing aids can do for you?” – “Why did you want to attend this talk?”