WHAT’S NEXT?
HOST A
DINE & DEMO
Ready to move forward and set up a successful Dine & Demo event? Contact your Widex RSM/ISR to get the ball rolling. In addition to helping you pre-plan the event and marketing, your RSM or PEM will also be available for the presentation at the event. This frees you up to speak with your guests, answer questions, and be available for fittings and to schedule appointments. Our professional Dine & Demo presentations are fun and informative and take no more than 30 minutes. They include:
WITH HIS OLD HEARING AIDS, WE COULD NEVER HAVE A DISCUSSION OVER LUNCH LIKE THIS. – Dine & Demo Event Guest to Hearing Aid Patient
EVENT WITH WIDEX
how hearing aids work hearing in noisy environments our newest technology hearing aids are automatic demonstration of hearing aids and DEXTM devices
Call it a Lunch & Listen. A Dine & Demo. Happy Hour. Brunch. Call it what you will. But, book one... Fast! A Dine & Demo with Widex USA is a personal, hands-on, low-cost marketing event to motivate your qualified patients into purchasing Widex technology within a controlled schedule and work flow. Simple, inexpensive and easy to execute, a Dine & Demo could be the marketing vehicle your practice has been searching for.
In a recent study, Widex hearing technology was perceived as better than other hearing aids in nearly all categories.* In fact, it outperformed the competition in almost all listening environments — including noisy restaurants!* By creating a real-world experience, you can give your patients who need hearing aids — or are due for an upgrade — the benefit of test driving this technology. They will immediately recognize that Widex hearing aids perform best in a typically challenging environment, and notice a significant improvement over their existing, older technology.
Following the presentation, your RSM/PEM will encourage your guests to make an appointment to begin their 30-day trial. Widex has a comprehensive road map flyer, explaining how to execute the Dine & Demo event from beginning to end. Your RSM will be there to assist you every step of the way, so preparation for your event can be simple and easy.
Look inside to learn more...
“ I was not paid to say this: these hearing aids are THE BEST!”
GET STARTED TODAY!
– Actual Dine & Demo Participant
Call your Widex Regional Sales Manager or Inside Sales Representative at 1 (800) 221-0188.
* Canadian Audiologist, VOL. 3, ISSUE 5, 2016, “A Canadian Evaluation of Real-Life Satisfaction of Hearing Aids in Challenging Environments”, By Ryan Kalef, BSc, MSc, AUD(C), RAUD Carol A. Lau, MA (Aud), BA (Sp & H Th) Rachel Liu, AuD, AUD(C), Reg. CASLPO Melissa McFadden, MSc, Reg. CASLPO Andrew Sharpe, HIS
DBR122/0118
www.widexpro.com
70-80%
APPOINTMENT RATE
50-70%
PARTICIPANT PURCHASE RATE
ENTIRE EVENT CAN COST AS LITTLE AS
400
$
4 Invite your guests. Some hosts email a flyer, while others opt for a “wedding-
Effective Patient Database Mining No High-Pressure Selling Word-of-Mouth and Repeat Business True-to-Life Product Demonstrations
style” folded invitation in a large envelope for maximum results. The Widex marketing department can help you create a printed or electronic invite. You just pay the cost of printing and mailing — design is always free! TIP: follow the mailing with phone calls to boost attendance!
5 Pre-program the hearing aids for each patient’s hearing loss with the help of your RSM/PEM the morning of your event. This is an ideal time to discuss the specifics of each patient and potential difficulties.
6 Fit the patients with the hearing aids as they arrive. TIP: have an additional staff member on site to help you.
7 Introduce your Widex expert for the presentation.
I WANT THE NEW ONES BACK!
”
– Actual Patient after putting their old hearing aids back on
8 Dine with your patients and guests.
9 Socialize with the group while your patients experience the benefits of the Widex
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Whether you need a quick flyer to print and hand out yourself, an email blast to send to hand-selected patients, or a printed, folded invitation card mailed to a strategically identified list of new prospects in your region, we can help.
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the event. Many patients commit to a purchase on the spot!
Simple, Inexpensive, and Easy to Do
It’s FUN!!!
EVENT COSTS
AS LITTLE AS
400-$700 TOTAL!
$
Sell only one hearing aid and you’ve covered your costs!
PRINT & MAIL INVITATIONS YOURSELF!
If you’re mailing to less than 100 patients, you can create a simple invite yourself — or with our help — and print as needed.
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Cost of lunch is usually
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Our direct mail division — WDX Marketing — has a library of tested and proven options that can be easily customized with your logo, practice information, and event details. We’ve had lots of success getting the phones to ring across the country for professionals hosting these types of events.
Put us to work for your next event. Call your Widex Regional Sales Manager today to get started!
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Current patients with older generation technology Tested but not sold Avoid severe to profound impairment Existing patients are best (a demo event can work for prospects, but you’ll need to schedule them for screening in advance so you can pre-program the hearing aids for their specific needs prior to the demo event. For prospects, we suggest a Lunch + LEARN event instead.) TIP: have a recent, good hearing test on file (within 2-3 years)
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help of your RSM. The goal is to have 10-12 patients attend — each with an invited guest for the “familiar voice” aspect of the demo. Who’s your best candidate?
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3 Establish a budget and select patients from your existing database with the
The Widex marketing department is always available to help support your Dine & Demo event — or any marketing initiative to promote your practice.
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2 Identify a restaurant location for the event (see “Tips” for suggestions).
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Proven Incremental High-End Sales
Representative (ISR) and/or Professional Education Manager (PEM) to find dates that are good for all of you.
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Guest 2:
Revenue, Units and Business Development
1 Set a date. Speak with your Widex Regional Sales Manager (RSM), Inside Sales
SPREAD THE WORD!
Guest 1:
of a Dine & Demo
HOW IT WORKS
ONLY
510
$
Admission Ticket
THE BENEFITS
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rrange tables as 1-2 long A tables, a U-shape, or round tables of 6 people each. his needs to be a social T event! Maximize the social aspects and communications between people over a meal. our Widex Regional Y Sales Manager can help communicate the timing expectations and flow of the event with the restaurant staff in advance — for instance, you may ask to serve the first course at 12:20, and intend to be done at 1:00. ave the presentation and H demo take place first, before the meal is served. sk your RSM or PEM to set A up a marketing table at the event with Widex “goody bags” and displays. I ncrease your chances of success by encouraging your attendees to schedule an appointment for a custom fitting and an extended trial.