Freelance
Design & Web Work
A curated selection of my freelance design work, showcasing a range of projects for both emerging and established businesses.
This collection includes custom logos for start-ups, marketing collateral for existing brands, personalized invitations, and more. Each piece reflects my dedication to creating high-quality, impactful designs tailored to meet the unique needs of my clients.
CUSTOM WEDDING DESIGNS
Two unique wedding stationery collections for destination weddings, each inspired by the location and personality of the couple. From illustrated invites to matching day-of details, each suite offered a memorable first impression for guests — setting the tone for the celebrations to come.
• Tropical Getaway (2010): Boarding Pass & Palm Vibes
For a beachside wedding, I designed an invitation suite styled like a boarding pass, complete with a tear-off RSVP stub and tropical illustrations of palm trees and hibiscus flowers.
A boarding pass-style invitation
Every detail was infused with a laid-back tropical energy, capturing the spirit of a warm-weather escape.
• Desert Fiesta(2012): Sombreros & Sunset
This vibrant suite was created for a desert destination wedding, infused with playful Mexican-inspired motifs like sombreros, geckos, and desert flora.
A door hanger with fiesta flair
A schedule card featuring illustrations of the venue and local culture
Each design was fully custom and print-ready, blending function with themed storytelling to create a guest experience that began the moment the invite arrived.
THE BOSS Kitchen & Bar, Restaurant
Brand Concept & Visual Identity Design (2025)
Located on Banff Avenue, THE BOSS Kitchen & Bar is a bold new culinary destination inspired by the power and presence of the Rockies — and the legendary grizzly that locals call “The Boss.” I was commissioned to lead the full creative direction, from concept to launch.
Scope of Work:
Logo Design
• Brand Concept
• Logo Design
• Typography & Colour Palette
• Custom Iconography & Illustrations
Website Design
• Design mock-up/wireframing
• Developed a custom WordPress theme tailored to the brand’s identity.
• Designed a responsive layout optimized for desktop, tablet, and mobile devices.
• Integrated brand colors, typography, and imagery to maintain consistency.
Website Design Visit site thebossbanff.com
THE BOSS needed a confident, clean, and memorable identity that would stand out in a competitive tourism-driven market. I developed a logo that merges strength with sophistication, using a stark grizzly silhouette carved from negative space — a nod to “The Boss” himself — paired with refined typography to reflect elevated dining.
The visual system extends across digital and print, including menus, signage, merchandise, and a responsive web experience. Every element was designed to reinforce a brand that’s rugged, modern, and unmistakably Banff.
Primary Logo Secondary Logo
The primary logo should be used consistently across all platforms and materials to maintain brand cohesion and recognition. It is available in four versions: Full-Colour, Inverse, Black, and White.
MAIN LOGO
MAIN LOGO WITHOUT WORDMARK
BRANDMARK
The stacked logo & the circular logo are ideal for situations where horizontal space is limited, ensuring consistent brand recognition when the primary logo cannot be used e.g. social media.
WEBSITE
BUSINESS CARDS
EMAIL SIGNATURE
CORPORATE
Innova Fences, a Fence Distributor Company
Brand Identity & Marketing Materials (2013)
Innova Fences is a growing distributor specializing in high-quality fencing products. I was brought on to establish a professional brand presence and create a full suite of visual assets to support both their digital and print marketing needs.
Scope of Work:
• Logo Design
A bold, modern mark reflecting strength, structure, and reliability.
• Website Design & Maintenance
A clean, responsive site that highlights product offerings and streamlines client inquiries.
• Business Card Design
Branded, functional contact cards for staff and partners.
• Information Brochure
A concise overview of services and key differentiators.
• Product Catalogue
A structured, image-rich catalogue to showcase available fence types and specifications.
• Event & Display Materials
Including a banner and tri-fold brochure for trade shows and in-person marketing.
From initial logo concept to ongoing website updates, every touchpoint was designed to reinforce Innova’s professional image and make their products easy to browse, understand, and purchase.
TRI-FOLD BROCHURE
FRIDGE MAGNET
20 PAGE PRODUCT CATALOGUE
CLICK ON CATALOGUE TO VIEW SAMPLE PAGES
London Drugs, Pharmacy & Full-service Retailer
Freelance Design for tartanbond (2023)
As a freelance contractor for tartanbond, I created a full suite of visual assets for a holiday media event hosted by London Drugs. The event was exclusively for press, including traditional, broadcast, and digital media, with a small portion of influencers included in the guest list.
The goal was to build awareness of London Drugs’ seasonal offerings and reinforce the brand’s identity as a trusted Western Canadian retailer that understands what Canadians need to prepare for the holidays.
Scope of Work:
• Event Design Concept
A cohesive and festive visual direction applied across all materials.
• Animated Digital Invitation
A lively, on-brand animation designed specifically for email distribution, optimized for engagement.
• Digital Holiday Lookbook
A curated, press-ready 31 page guide showcasing key seasonal products in an engaging, scrollable format.
• Event Signage
Clean, branded signage to enhance the on-site experience for attending media.
• Branded Event Coupons
Thoughtfully designed printables to extend the experience and encourage post-event engagement.
This project brought together motion, print, and digital design to create a seamless and polished brand experience — tailored specifically for the media audience.
31 PAGE LOOKBOOK
CLICK ON BOOK TO VIEW SAMPLE PAGES
ANIMATED INVITE
CLICK ON INVITE TO SEE ANIMATION
GIFT COUPON
8X10 EVENT SIGNS
5X7 EVENT SIGNS
36X48 EVENT SIGNS
24X36 EVENT SIGNS
ANIMATED E-CARD
tartanbond, an integrated Communications Agency
Freelance Motion & Visual Design (2023/24)
As a freelance designer for tartanbond, I created a series of animated digital greeting cards designed to be embedded in client emails as GIFs. These short animations brought a personal, branded touch to tartanbond’s seasonal and cultural communications — designed for smooth performance and strong visual impact across email platforms.
1. Holiday & New Year Greeting Card
A festive concept built around paper cut-out-style ornaments, each representing a different tartanbond Canadian office locations.
• Illustrated ornaments in a layered, handcrafted paper style
• Animated snowfall within each ornament to evoke a warm winter feel
• Designed to loop seamlessly and display cleanly in email signatures or campaign banners
2. Tartan Day Greeting Card
To mark Tartan Day, created a clean, modern GIF inspired by traditional Scottish weaving.
• A flat animation of a woven tartan pattern — rhythmic, minimal, and graphic
• Subtle, looping motion to mimic the texture and rhythm of weaving
• Branded to tartanbond’s identity and optimized for email integration
Each card was built with lightweight animation and universal compatibility in mind — adding seasonal personality without compromising email performance.in client emails as GIFs.
These branded visuals were designed to be eye-catching, professional, and in keeping with tartanbond’s tone and personality — adding a thoughtful, seasonal touch to everyday communications.
ANIMATED HOLIDAY CARD
CLICK ON CARD TO SEE ANIMATION
ANIMATED TARTAN DAY CARD
CLICK ON CARD TO SEE ANIMATION
WEB DESIGN & CREATION
Stich Consulting and Design, Passive House Designer & Consultants
Website Design & Ongoing Content Updates (2012) stichpassivedesign.com
Stich Consulting and Design are certified Passive House Designers & Consultants, specializing in energy-efficient, sustainable building solutions. I was brought on to design and build a website that reflects both the technical excellence and thoughtful simplicity of their work.
Scope of Work:
• Website Design & Creation
A clean, modern, and accessible site designed to showcase Stich’s services, project portfolio, and Passive House expertise.
• Content Structure & UX
Organized to communicate complex building science in a way that’s approachable and informative for a broad audience.
• Visual Language
Reflects the firm’s commitment to sustainability with a minimal, material-inspired design palette.
• Ongoing Site Updates
I continue to maintain and regularly update the site with new content, projects, and resources as the firm evolves.
The result is a streamlined, purpose-driven site that highlights Stich’s values, expertise, and growing presence in the sustainable building sector.
WEB DESIGN & MAINTENANCE
Fascination Haircuts & Clothes, Hair salon
Web Design & Maintenance (2017–2019)
Fascination Haircuts & Clothes is a local hair salon known for its creative styling and fashion-forward approach. From 2017 to 2019, worked with the salon to create and maintain a website that captured the personality and energy of the brand.
Scope of Work:
• Website Design & Creation
A clean, expressive site that highlighted the salon’s unique aesthetic and service offerings.
• Content Updates & Maintenance
Regular updates to reflect current price lists, seasonal offers, and stylist features.
• Promotional Support
Created web banners and homepage highlights to draw attention to limited-time deals and in-salon events.
The site served as a key touchpoint for new and returning clients, helping Fascination build a consistent digital presence within the local community.
La Beauty Palace, Mobile Bridal Hairstyling Services
Web Design & Content Updates (2018-2024)
La Beauty Palace is a mobile hairstyling service specializing in wedding and event hair. I was brought on to design and build a website that reflects the brand’s elegance, professionalism, and focus on bridal beauty.
Scope of Work:
• Website Design & Creation
A clean, romantic layout showcasing services, portfolio images, and client testimonials — tailored to appeal to brides and event planners.
• Content Updates & Maintenance
Once a year updates to service packages, seasonal promotions, price updates and photo galleries featuring recent wedding work.
• Mobile-First Design
Built to perform beautifully across devices, supporting on-the-go clients searching for wedding stylists.
The result is a refined online presence that highlights La Beauty Palace’s expertise in creating timeless, elegant looks for weddings and special occasions.
In-House Web & Design Work
In-House Web & Design Specialist at SkiBig3 covering SkiBig3 | Banff & Lake Louise | 2018–2021
In this cross-functional role, I supported the entire organization’s design needs across web, print, digital marketing, retail, and internal communications — working closely with the Marketing, eCommerce, and Adventure Hub Store teams to ensure consistency, brand alignment, and timely delivery.
Key Responsibilities:
• Website Design & Management
• Assisted in the full rebuild of the SkiBig3 website, including content migration, template development, and mobile-first design implementation
• Maintained and updated web content throughout the season based on marketing schedules and changing priorities
• Created and managed reusable page templates to improve workflow efficiency
• Digital Campaign Support
• Designed and updated digital assets for ongoing marketing campaigns, including HTML banners, GIFs, social media graphics, and video elements
• Built and maintained HTML email templates to support campaign launches and CRM communications
• Print Design & Sales Collateral
• Created and updated print materials such as brochures, trail maps, rack cards, and rack signage
• Designed all sales and marketing collateral, including decks, posters, postcards, and promotional flyers
• Retail & Signage Design
• Designed in-store signage for the SkiBig3 Adventure Hub, including window clings, backlit displays, decals, hanging banners, and digital TV content
• Collaborated with printers and suppliers to manage production of signage, merchandise, and event materials
• Mobile App & Digital Touchpoints
• Supported the design and annual updates of the SkiBig3 mobile app, featuring resort info, weather, promotions, and resort conditions
• Created branded marketing swag and retail merchandise, including T-shirts, Gogglesocs, BUFF® designs, and uniforms
• Event & Trade Show Materials
• Designed and updated materials for trade shows and partner events, including banners, tents, pop-ups, teardrop flags, and custom promotional items
• Internal Communications & Admin Support
• Provided design support for HR and Admin teams, including employee handbooks, internal invitations, and branded templates
• Asset Management & Documentation
• Maintained organized records of all design assets and templates
• Managed photo and video libraries for cross-departmental use
SkiBig3, Ski Vacation Planning Services for Banff Sunshine, Lake Louise & Mt. Norquay
Website Rebuild & Design (2020)
Supporting creative strategy and execution as an internal designer at SkiBig3, I played a key role in the 2021 website rebuild, helping to modernize the site’s design, enhance brand consistency, and improve the user experience for visitors planning ski vacations in Banff and Lake Louise.
Scope of Work:
• Website Redesign
Collaborated on the visual overhaul of the site, ensuring alignment with SkiBig3’s refreshed brand identity.
• Content Migration
Supported the transition of legacy content into a cleaner, more user-friendly structure.
• Template & Page Design
Designed new page layouts and reusable templates with a mobile-first focus, optimized for seasonal campaigns and destination content.
• Visual Consistency
Applied a cohesive design system across web assets to strengthen brand presence and improve overall site clarity.
The rebuilt site delivered a more intuitive, visually engaging experience — helping users plan their ski vacations with ease while reinforcing SkiBig3’s role as a trusted mountain getaway expert.
SkiBig3,
Ski Vacation Planning Services for Banff Sunshine, Lake Louise & Mt. Norquay
Mobile App Design Concept & UI Creation (2019-2021)
As the in-house graphic designer at SkiBig3, I led the design concept and interface creation for a new mobile app — developed to serve as a go-to guide for skiers and snowboarders visiting the three iconic resorts in Banff National Park.
Project Goals:
Deliver resort-specific, real-time info in a user-friendly format
Showcase current weather, snow conditions, trail statuses, and live webcams
Promote seasonal offers, retail deals, and off-mountain activities
Create a cohesive brand experience across mobile platforms
Scope of Work:
• App Concept & UX Design
Developed a streamlined, intuitive layout tailored to on-the-go users
• Custom UI Elements & Iconography
Designed branded components for maps, conditions, and promo highlights
• Mobile-First Visual Language
Balanced function and visual clarity for real-time use on the hill
The app was built to enhance the guest experience across all three mountains — offering timely information, helpful tools, and curated content to help users get the most out of their ski vacation.
SkiBig3, Ski Vacation Planning Services for Banff Sunshine, Lake Louise & Mt. Norquay
Digital Campaigns & Display Ads (2018-2021)
Driving visual design from within SkiBig3’s internal creative department, I was responsible for creating and updating a wide range of digital advertising assets to support ongoing marketing campaigns. These assets played a key role in driving traffic, promoting offers, and maintaining brand presence across platforms.
Scope of Work:
• Static Display Ads
Designed a series of visually engaging ad sets for use across web placements (Google Display Network, programmatic, etc.)
• Monthly Creative Rotations
Produced updated ad versions on a monthly basis to reflect seasonal messaging, promotions, and resort conditions
• Platform-Optimized Formats
Delivered ad variations in multiple sizes and specifications to ensure consistency across devices and placements
• Brand Alignment
Maintained strong visual consistency with the overall SkiBig3 brand across every campaign cycle
These assets helped support digital strategy efforts year-round, from early season promotions to peak booking periods, by keeping content fresh and relevant to skier audiences.monthly rotation.
2019/20 CAMPAIGN
TRADE SHOW COLLATERAL
SkiBig3, Ski Vacation Planning Services for Banff Sunshine, Lake Louise & Mt. Norquay
Trade Show Collateral Design (2018-2021)
Delivering design solutions across departments at SkiBig3, I created a wide range of trade show collateral to support event marketing efforts and showcase exclusive promotions. The goal was to attract attention on the show floor, communicate key offers clearly, and create a cohesive branded experience for booth visitors.
Scope of Work:
• Giveaway Posters & Large-Format Signage
Designed bold, high-impact posters promoting exclusive travel deals and ski packages.
• Pop-Up Banners & Teardrop Flags
Branded, portable signage to create a strong visual presence and draw attendees to the booth.
• Promotional Postcards
Compact takeaways featuring accommodation deals, lift ticket bundles, and experience packages, with links to dedicated landing pages.
• Print Schedules & Deal Handouts
Easy-reference flyers outlining event-specific offers and timelines for redemption.
• Branded T-Shirts
Designed event T-shirts for booth staff to create a consistent and approachable on-site presence.
• Exclusive Visitor Offers
All collateral was tailored to highlight limited-time deals available only to trade show attendees.
This collection of materials helped SkiBig3 stand out in a competitive event space — combining practical information with visual impact to drive booth traffic and post-event engagement.
RACK CARDS
7’ POP UP BANNERS
9’ TEAR DROP BANNERS
SkiBig3, Ski Vacation Planning Services for Banff Sunshine, Lake Louise & Mt. Norquay
Marketing Swag Design – Custom BUFF® Concepts
As part of SkiBig3’s brand outreach strategy, designed concepts for a custom BUFF® tubular neckwear piece — intended as a promotional giveaway for events, retail partnerships, and guest engagement. The goal was to create a stylish, functional accessory that reflected SkiBig3’s identity and mountain lifestyle.
Scope of Work:
• Concept Development & Pattern Design
Explored multiple creative directions to reflect the brand and the spirit of the Canadian Rockies:
• A corporate colour pattern using SkiBig3’s brand palette for a clean, minimalist look
• A full-wrap ski hill map design, integrating terrain details from Sunshine, Lake Louise, and Mt. Norquay
• A bold, graphic design inspired by the tagline “Canada’s Wild is Calling”, featuring illustrated wildlife such as a bear or howling wolf — celebrating the wild nature of the Banff National Park environment
• Branding & Wearability
Each design was crafted to balance bold visuals with functionality, ensuring high visibility while remaining wearable for a wide audience.
• Promotional Use
The BUFF® was designed to serve as both a practical mountain accessory and a memorable brand statement, perfect for trade shows, guest giveaways, and retail opportunities.
These concepts brought together utility, storytelling, and brand presence, reinforcing SkiBig3’s connection to the mountains and the untamed energy of the Canadian wilderness.
MARKETING SWAG AND MERCHANDISE
SkiBig3, Ski Vacation Planning Services for Banff Sunshine, Lake Louise & Mt. Norquay
Marketing Swag & Merchandise – Gogglesoc Design
As part of the in-house design team at SkiBig3, created custom Gogglesoc designs to be used as both promotional giveaways and retail merchandise at the SkiBig3 Adventure Hub Store.
Scope of Work:
• Designed full-colour goggle covers that balanced brand visibility with mountain lifestyle appeal
• Created multiple themed designs to engage a wide audience of skiers and snowboarders
Design Concepts:
• Retro 80s Style – Bright neon colours, bold stars, and geometric shapes for a playful, throwback vibe
• Hawaiian-Inspired – Featuring feathers, coconuts, and pineapples with a tropical-meets-mountain feel
• Woodland Animals – Whimsical illustrations of foxes, chipmunks, and alpine trees
• Aurora Borealis – A stylized night scene with glowing aurora lights and silhouetted trees
• Scattered Maple Leaves – A bold, patriotic design celebrating Canadian identity
• Ski & Snowboard Photography – Layouts using dynamic stock imagery of skiers and riders in action on local terrain
These custom Gogglesocs were designed to be eye-catching, collectible, and useful — blending utility with visual storytelling and offering a fun way to keep SkiBig3 top of mind with every run.
SkiBig3, Ski Vacation Planning Services for Banff Sunshine, Lake Louise & Mt. Norquay
Retail Store Signage – Digital & Static Displays (2018-2021)
As part of the SkiBig3 team supporting both eCommerce and Sales & Marketing, created a wide range of retail signage for the SkiBig3 Adventure Hub Store in Banff. These assets were designed to enhance the in-store experience, promote seasonal campaigns, and maintain a strong, consistent brand presence.
Scope of Work:
• Window Clings & Decals – Branded storefront graphics to promote offers and drive foot traffic
• Backlit Displays & Hanging Banners – Large-format visuals to anchor featured products and seasonal messaging
• Digital Signage (TV Screens) – Animated and static content for in-store TVs, highlighting resort conditions, promotions, and key experiences
• Interior Signage – Directional and informational pieces to support navigation and in-store engagement
This signage work brought together print and digital touchpoints to create a cohesive, visually engaging environment aligned with SkiBig3’s brand and customer experience goals.
BACK LIT DISPLAYS & BANNERS DECALS
WINDOW CLING & STORE FRONT SIGNAGE
DIGITAL SIGNAGE
HOLIDAY E-CARD
VIDEO EDITING & ANIMATIONS
SKIBIG3 ANIMATED STICKER FOR PUBLIC TO USE ON SOCIAL CHANNELS ( INSTAGRAM, FACEBOOK ). AVAILABLE ON GIPHY.COM
ANIMATED AD ON A BILLBOARD AT THE TIMES SQUARE ON NYE. BILLBOARD PANEL SIZE 31”X7.75 & 58”X7.5”
ANIMATED SOCIAL AWARENESS ADS
SkiBig3, Ski Vacation Planning Services for Banff Sunshine, Lake Louise & Mt. Norquay
Video Editing & Animation Projects (2018-2021)
Leading all in-house design initiatives at SkiBig3, I produced a range of motion and video assets to support digital marketing campaigns, elevate brand visibility, and enhance audience engagement across channels.
Scope of Work:
• Animated GIFs – Created looping animations for use across social, email, and web platforms
• Social Ads – Designed short-form motion graphics and animated ad units optimized for paid and organic social media
• Email Signature Banners – Developed lightweight animated banners for staff email signatures to promote seasonal offers
• Times Square Billboard Ads – Contributed animated design elements and layout for a high-profile digital billboard campaign in New York’s Times Square, delivering brand exposure on a global stage
These projects combined motion design and visual storytelling to help SkiBig3 stand out in a highly competitive destination travel market — from inboxes to international screens.
CLICK INDIVIDUAL TO VIEW
SKIBIG3
In-House Design & Web Work
In-House Graphic & Web Design Specialist BUFF® Canada | 2021-2022
In this dynamic in-house role, I was responsible for a wide range of visual design needs across digital, print, retail, and product marketing for BUFF® Canada. My work supported both local campaigns and global brand initiatives, helping shape a consistent and compelling visual presence across platforms and product categories.
The role evolved significantly over time — starting as the sole designer for the Canadian marketing team, then expanding into a North American design role collaborating closely with the U.S. team. Following the merger of all global BUFF® branches, I transitioned into a global DTC (direct-to-consumer) designer, working directly with design teams at headquarters in Spain as well as international colleagues to support global eCommerce, product launches, and seasonal campaigns.
This position required adaptability, cross-cultural collaboration, and a strong understanding of both regional market needs and global brand strategy — with deliverables ranging from seasonal catalogues, trade show materials, digital ads, social content, email campaigns, to motion design and custom product development.
Key Responsibilities:
• Marketing Campaign Assets
• Created and updated digital assets for multi-channel campaigns, including social media graphics, HTML banners, GIFs, video assets, and responsive formats for evolving digital platforms
• Designed and maintained transactional and marketing email templates within Marketing Automation Tools and Magento
• Sales & Print Collateral
• Designed and produced the BUFF® Canada Catalogue twice per year, coordinating with sales and product teams
• Developed sales tools, promotional flyers, signage, and print materials aligned with global brand guidelines
• Collaborated with printers and suppliers to manage production across national campaigns and retail needs
• In-Store & Event Signage
• Created branded signage and displays for retail environments, trade shows, and partner events, including banners, tents, flyers, and POP materials
• Worked closely with the global Trade Marketing team to ensure alignment with international standards and product messaging
• Product & Custom Design Support
• Supported custom product design, including local market collections (e.g., Canadian Collection, Fishing, and seasonal releases)
• Developed merchandise, swag, and internal apparel in collaboration with the global team
• Content Management & Asset Organization
• Organized photo and video libraries for use across marketing and sales teams
• Supported Bynder and B2B platform content management in coordination with BUFF® global HQ
• Internal & Administrative Support
• Designed internal documents and visual materials for HR, Custom, and Management, including presentations, employee handbooks, job postings, and internal communications
• Maintained documentation of all design work and contributed to process improvement for cross-team efficiency
This role required a balance of brand consistency, technical versatility, and creative innovation, delivering high-quality design solutions that supported both global brand standards and the unique needs of the Canadian market.
SEASONAL WHOLESALE CATALOGUE
BUFF®, Head and Neck Wear
Seasonal Wholesale Catalogue Design (2021-2022)
Designed and produced biannual printed catalogues (Spring/Summer & Fall/Winter editions), ranging from 50 to 70 pages, to support BUFF®’s wholesale and B2B efforts across Canada.
Scope of Work:
• Catalogue Layout & Design
• Created product-focused layouts showcasing seasonal collections, complete with product categories, detailed descriptions, and individual SKU numbers
• Incorporated both visual storytelling and technical accuracy to support buyer decision-making
• Brand & Product Messaging
• Highlighted new technologies and product innovations, as well as key collection features
• Integrated editorial content around BUFF®’s environmental initiatives and sustainability efforts, aligning the product with the company’s core values
• Cross-Team Collaboration
• Worked closely with the sales, marketing, and product teams to ensure accurate content, timely updates, and consistent brand presentation
• Prepared files for print production, ensuring color accuracy and formatting across editions
These catalogues served as essential sales tools — combining product clarity with strong brand storytelling to support BUFF®’s partners and retailers each season.
EVENT CAMPAIGN
BUFF®,
Head and Neck Wear
Event Campaign Design –
Banff Centre Mountain Film & Book Festival (2021)
BUFF® is a long-time sponsor of the Banff Centre Mountain Film and Book Festival & World Tour, and I supported the brand’s full-funnel campaign to promote its presence and exclusive event product.
Scope of Work:
• Campaign Creative Development
Designed all visual assets for the annual festival campaign, aligning with BUFF®’s global brand identity and the spirit of mountain adventure
• Multichannel Asset Production
• Print: Wholesale flyer, magazine ads
• Digital: Paid social ads, web banners, newsletter graphics, landing page design
• Retail/Event: Promotional materials tied to a special-edition festival BUFF® product
• Integrated Brand Experience
Assets were designed to work together across retail, digital, and event environments, driving awareness, traffic, and product interest throughout the festival season and world tour.
This campaign highlighted BUFF®’s commitment to outdoor culture while supporting both brand storytelling and product sales during one of the most high-profile mountain events in Canada.
SOCIAL PAID STATIC ADS
WHOLESALE FLYERS
BUFF®,
Head and Neck Wear
Newsletter & CRM Campaign Design
Designed and built weekly to bi-weekly newsletter mockups to support BUFF®’s direct marketing strategy, with content tailored to specific product campaigns, promotions, and global initiatives.
Scope of Work:
• Email Design & Layouts
Created visually engaging, brand-consistent newsletter templates optimized for desktop and mobile
• Campaign Adaptation
Designed assets for use across multiple global markets — each campaign localized into six languages: English, French, Spanish, Catalan, Dutch, and German
• Marketing Integration
Worked closely with international marketing teams to ensure messaging alignment across eCommerce, product launches, and seasonal promotions
These newsletters were a key part of BUFF®’s CRM funnel — delivering timely, branded communications to a global audience and supporting both engagement and conversion goals.
PRIDE CAMPAIGN LANDING PAGE, AFTER LANCHING NEW WEBSITE ALIGNED ON EVERY CHANNEL
BUFF®,
Head and Neck Wear
Web Design – Landing Pages & Campaign Integration
Designed landing page and homepage mock-ups to support global and seasonal campaigns, ensuring visual and messaging consistency across all digital channels.
Scope of Work:
• Landing & Homepage Design
Created full mock-ups for web experiences tied to product launches, promotions, and brand storytelling
• Cross-Channel Consistency
Aligned all web banners, newsletter graphics, and social assets so that campaigns delivered a unified message across platforms
• Responsive Design Focus
Designed with a mobile-first mindset, ensuring clarity and usability across devices
These web assets supported BUFF®’s global digital strategy — helping to deliver cohesive, on-brand user experiences from inbox to landing page.
CLICK IMAGE TO VIEW
POW CAMPAIGN LANDING PAGE ALIGNED ON EVERY CHANNEL
VIDEO
EDITING & ANIMATIONS
BUFF®,
Head and Neck Wear
Video Editing & Animation (2021-2022)
Delivering creative solutions in-house as the embedded designer within the BUFF® team, I developed campaign-related video and animation content to support product launches, promotions, and brand awareness across key digital platforms.
Scope of Work:
• Video Editing
Edited short-form promotional videos to launch new collections, highlight end-of-season sales, and tease upcoming releases
• Motion Graphics & Animation
Developed animated elements such as logo stings, product callouts, transitions, and campaign titles for use in paid social, email, and web
• Campaign Integration
Ensured all motion content aligned with visual direction across social, web, and newsletters, maintaining a unified campaign voice
These assets helped drive engagement and visibility for key seasonal pushes — adding movement and storytelling to BUFF®’s digital presence.
PRIDE COLLECTION ANIMATION USED FOR SOCIAL PAID AND ORGANIC
SPRING SKI COLLECTION ANIMATION LAUNCH USED FOR SOCIAL CHANNELS PAID AND ORGANIC
ANIMATED SOCIAL STORIES
ANIMATED PAID SOCIAL ADS
ANIMATED LOGOS TO USE ON SOCIAL CHANNELS
ANIMATED EMAIL SIGNATURE BANNERS FOR DIFFERENT CAMPAIGNS
PRINTED ADS
BUFF®, Head and Neck Wear
Printed Advertisements – Full, Half & Double-Page Layouts (2021-2022)
Delivering design solutions across departments at BUFF® I designed impactful ads featured in leading outdoor and lifestyle publications to support BUFF®’s seasonal campaigns and brand storytelling.
Scope of Work:
• Created layouts for leading magazines such as Explore Magazine, Arisq Magazine, and other outdoor and lifestyle titles
• Supported collection launches, brand stories, and campaign promotions with bold, on-brand creative
• Aligned each ad with broader campaign visuals across web, email, social, and retail channels
• Adapted designs to meet diverse publication specs while maintaining clarity, impact, and consistency
These ads provided a high-impact format to connect with BUFF®’s core audience and reinforce its position in the performance and outdoor lifestyle market.
PRINTED FULL PAGE AD IN EXPLORE MAGAZINE
FULL PAGE AD
PRINTED
PRINTED DOUBLE PAGE AD IN EXPLORE MAGAZINE
PRINTED HALF PAGE AD IN ARISQ MAGAZINE
QUARTER PAGE AD
PRINTED
creative DESIGN
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creative