Brief 1 The Loft Space Presentation

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Hot- dog fold booklet to promote The Loft Space at The Marsden Jazz Festival (Foreground)

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Branding and Promotion Strategy

Brand Guidelines Book detailing Brand ethos, logo, colours and typeface.

(Background image & images 1, 2 & 3)

Branding and QR code across recycled paper bags

OUGD301 Design Practice 3 OUGD301 Design Practice 3 The Space Loft Space Brief Brief 1 The1Loft Lisa Whitaker 1/3 Lisa Whitaker 1/5

Seasonal Product Tags including QR code

Full Bleed Seasonal Calendar A4 Gatefold Leaflets printed on 120gms uncoated Cairn Eco /Ink Jet digital print.

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Seasonal Branding - Calendar, bags & tags

Winter Calendar no bleed leaflet suitable for client to print on her own printer and winter bag and tag

OUGD301 Design Practice 3 Design Practice 3 OUGD301 Brief 1 The Loft Space Brief 1 The Loft Space Lisa Whitaker 1/3 Lisa Whitaker 2/5

Leaflets detail location map, contact details Website, Facebook, Twitter and QR code

Seasonal quarterly calendar detailing events and workshops for the coming three months. Leaflets distributed in Local Community Centres, Libraries and educational establishments.

Also shared as a PDF on the Website, Facebook and Twitter.

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Seasonal & Festive Calendar

Extending the Branding to the Festive Season

OUGD301 Design Practice 3 Design Practice 3 OUGD301 Brief 1 The Loft Space Brief 1 The Loft Space Lisa Whitaker 1/3 Lisa Whitaker 3/5

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space to inspire

Standedge Tunnel & Visitors Centre Marsden HD7 6NQ

traditional crafts with an eco-twist

traditional crafts with an eco-twist

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space to inspire

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Standedge Tunnel & Visitors Centre, Marsden HD7 6NQ

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space to inspire

space to create

Standedge Tunnel & Visitors Centre Marsden HD7 6N

traditional crafts with an eco-twist

traditional crafts with an eco-twist

Banners raising awareness of The Loft Space can be strategically placed on the Loft Space building, around Marsden and other local villages. These would run alongside the seasonal leaflets and in conjunction with key events across the local community calendar.

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Standedge Tunnel & Visitors Centre, Marsden HD7 6NQ

Standedge Tunnel & Visitors Centre, Marsden HD7 6NQ

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Promotion & Distribution

space to create

traditional crafts with an eco-twist

OUGD301 Design Practice 3 OUGD301 Design Practice 3 The Space Loft Space Brief Brief 1 The1Loft Lisa Whitaker 1/3 Lisa Whitaker 4/5

Seasonal Branding Inspiration

Images from The Loft Space

A Green Fusions ‘Trug Rug’ Kit

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lspace ft Existing Print Collateral / The Loft Space

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Context and concept development

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Branding and Logo research and development

OUGD301 Design Practice 3 OUGD301 Design Practice 3 The Space Loft Space Brief Brief 1 The1Loft Lisa Whitaker 1/3 Lisa Whitaker 5/5