VISUAL STYLE GUIDES
YOUR BRAND IS JUST BEGINNING
We did it! Together, we were able to create a visual brand that perfectly fits your business and goals. It’s true, visuals don’t make a brand whole, but they help a heck of a lot. These guides will help keep consistency in your future marketing and design materials.
MOOD BOARD
S T O RY T E L L I N G J E W E L RY created in the city of brotherly love.
Using the items established on this mood board, we will be able to successfully create a brand that communicates your messaging to your ideal clients. It will add a level of clarity and cohesiveness to your professional brand.
LOGO TYPE
VA R I AT I O N S
P R I M A RY L O G O This is the main logo that will be used across primary brand applications. This logo type and it’s mark variations helps your current and future audience easily identify Christine Alaniz Design in your web presence, packaging, and other marketing materials. Additionally, it enhances the unique professionalism of the brand. It is essential to the success of the brand that the logo always be applied with care and respect in every application according to these guidelines.
MINIMUM SIZE The smallest the logo should be represented is 1.5� wide.
S E C O N D A RY M A R K S Your secondary marks can be used to replace the primary logo, but should never be used directly next to the other. For instance, if your primary logo is used as your Facebook cover photo don’t use a secondary as the proďŹ le photo.
B.
A.
C.
D.
F. E.
UNACCEPTABLE USAGE A few rules are necessary for maintaining the integrity of the brand. Don’t compromise the overall look of the logo by rotating, skewing, or distorting in anyway. This includes adding unnecessary and unattractive text decorations like drop shadows and outlines.
A. Do not rotate the logo. B. Do not stretch the logo. C. Do not use the primary and secondary logo together. D. Do not resize any part of the logo. E. Do not rotate or skew the secondary logo. F. Do not use low contrasting colors with the logo and background color.
COLORS Color is an integral part of the brand identity. Consistent use of the color palette will not only reinforce the cohesiveness of the brand, but color also serves as psychological purpose by communicating a certain feeling to your audience.
PANTONE 65-14 C RGB 177 79 96 HEX B14F60 CMYK 0 77 31 24
PANTONE 30-1 C RGB 243 219 198 HEX F3DBC6 CMYK 0 14 20 0
PANTONE 108-16 C RGB 24 56 89 HEX 183859 CMYK 100 52 0 60
PANTONE 179-10 C RGB 117 118 121 HEX 757679 CMYK 0 0 0 66
PANTONE 126-9 C RGB 222 231 228 HEX DEE7E4 CMYK 6 0 3 4
S T O RY T E L L I N G J E W E L RY created in the city of brotherly love.
RINGS
B Y C H R IST I N E
Lily Peacock
EARINGS
Jewelry always fits. #ringsbychristine
TYPOGRAPHY Typography is a powerful brand tool when used consistently. This set of typefaces best represent the brand feel established and should be used across all print and web applications.
HEADLINE & IMPACT
Cormorant Garamond
MARIGOLD
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
AA BB CC DD EE FF GG HH II JJ KK LL MM NN OO PP QQ RR SS TT UU VV WW XX YY ZZ
BODY OR HEADLINE COPY
Spartan Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
BRANDING & DESIGN
W I C H I T AW I T H L O V E . C O M