Wholesale Investor Edition 3

Page 4

Wholesale Investor -

Right for the Times By Steve Torso – Wholesale Investor Pty Ltd Raising venture capital for private companies in any market is difficult. Throw in the current global financial crisis and things become near on impossible for capital seekers. It is truly an environment where only the best deals will succeed.

Preparation Once you know what you are doing, now you need to prepare. Investors will expect an Executive Summary, an IM and a business plan complete with financial projections.

Funding for many private companies has dried up mainly because most

Also ensure you have a good advisor assisting you with the structuring of

investors have lost money, and are in a phase of “licking their wounds”

your capital raising and the entry value for investors.

– therefore are very adverse to investing into anything new, let alone a small private company or speculative start up. Unfortunately, most of those seeking capital are private, and/or start-ups.

Distribution Now that you are prepared, you must get your offer in front of as many potential investors as possible. Raising capital in the current market is a

No matter the markets, or investor appetite, there is a never-ending capital demand for new or expanding companies. And make no mistake – there is money available – it has just become much harder to find.

numbers game to a large extent. The other reason is because you never know who they know. They could refer your offer to one of their friends who is more suited to your

That’s why Steve and myself launched Wholesale Investor. To help

opportunity.

promising companies find that proverbial “needle in a haystack”. If you

Wholesale Investor magazine has developed an investor database

are a company who seeks capital, here are some tips that will greatly

consisting of more than 4,000 investors. It is the most comprehensive

boost your chances of raising funds:

private investor database in Australia and consists of:

Allow Sufficient Time The time taken to raise capital has doubled or even tripled. So allow at least 6 to 9 months to complete your capital raising. Yes it can be done quicker, but you cannot rely on this.

All Private Equity Firms in Australia

All Venture capital Firms in Australia

High net worth investors - Interested in private investment opportunities

Top 1,000 public and private companies seeking investments or acquisitions

Don’t make the mistake that many others have of waiting till 30 days from bankruptcy to start looking for money. You will most certainly fail.

Each month Wholesale Investor sends out various investment opportunities to this database via email and through Wholesale Investor

Education

magazine.

You have to become an expert on capital raising. Understand the

If you want to see if your company qualifies, go to

process, the industry, the lingo and the market place. Investors expect

www.wholesaleinvestor.com.au and click on “Capital Raising /

that you should know what you are doing when it comes to fund raising.

Business Solution” and complete the enquiry form.

They know that even if they invest, it probably won’t be the last time your

Or contact info@wholesaleinvestor.com.au or call 02 9252 2489

venture needs funding. They want to know that if the time comes, you

can do it again. If you are not up to speed on raising capital, then attend my Rich Business Summit that I am running on the 14/15th March in Melbourne. It costs

Reuben Buchanan

$1,100 to attend, but it could land you a thousand times that in investor

Publisher

capital!

Wholesale Investor

w w w. w h o l e s a l e i n v e s t o r. c o m . a u


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