A Message from RAY SCOTT Founder of the Whitetail Institute of North America

Success at the Tip of Your Nose

S Planting success can be right at the end of your nose — literally — by reading and following the concise instructions on every Whitetail Institute product.

ince deer hunting is really popular in my neck of the woods, at any given time I figure some of the folks around me are bound to be hunters. But I am still sometimes surprised where I run into them — especially in unusual places and under unusual circumstances. That was the case recently when I visited a young oral surgeon for a minor procedure. In my usual nosey fashion it didn’t take long to find out this was no ordinary surgeon. It turned out he was not only an outdoorsman but a Whitetail Institute fan of the first order and made no bones about it. He described the multiple types of soils on his 750 acres and quickly ticked off all the specific Whitetail Institute products he successfully used including almost 30 acres of Imperial Whitetail Clover thriving in its third year. Ultimately, at the end of our conversation I expected to hear some profound strategy or philosophy for success. Instead he emphatically told me that he always followed the instructions on every product... to the “t.” It was that simple. And that got me thinking. It’s true. Planting success can be right at the end of your nose — literally — by

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reading and following the concise instructions on every Whitetail Institute product. Now this might seem ridiculously obvious until you check with our consultants who confirm that most of the product problems they deal with directly relate to not following directions — or misinterpreting the directions. From the very beginning we knew education was going to be critical to the success of the Whitetail Institute... and to the success of our customers. That’s why one part of the “education” we provide takes the form of the instructions that have been continuously refined over the years and are printed on every single product. They’re also available on our website whitetailinstitute.com or you can always call our consultants at 800-688-3030. To put it in a nutshell: We can assure the quality of the products in the package are the best they can be but we can’t assure their success unless directions are followed. Listen to the doctor!

Ray Scott

www.whitetailinstitute.com