By Hollis Ayres he Whitetail Institute’s business has grown exponentially since it was founded more than 30 years ago. The reasons include unsurpassed product quality and extraordinary customer service, which have helped tens of thousands of hunters across North America experience their best hunting ever. Much has been written about the exhaustive scientific research, development and testing that the Whitetail Institute devotes to product quality. Here, we’ll discuss the customer service side of the Whitetail Institute and the in-house consultants who fulfill this vital part of the Whitetail Institute recipe for success. Why does the Whitetail Institute even have in-house consultants? That’s a valid question. After all, it’s extremely expensive, and one-on-one

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/ Vol. 28, No. 3

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