Creative Director

Maria Grazia Chiuri is Dior’s first female artistic direction. Chiuri was born in 1964 in Rome,and studied at Istituto Europeo di Design in Rome.

She spent most of the three decades at two Italian fashion houses: first Fendi, where she and her creative partner, Pierpaolo Piccioli, helped come up with the popular Baguette bag; then Valentino, where she and Piccioli were first accessory designers, and later co–creative directors. She said in her one of interview that she enjoyed the privilege of moving through the world without thinking too much about her gender; at Fendi, her first big job, she worked for five sisters in a company that

“taught me everything,” she says. So when Chiuri signed on at Dior and the press started hailing her as the house’s first female creative director, it felt strange to think of herself as a symbol of feminism.

But she also understood how clothes had greater meaning than just aesthetics: “It’s impossible that it’s not political, something that is in relationship with our bodies.” (Okeowa,2020) Her influence of

“new feminine” idea gives different vibe to Dior’s

‘feminine’ image that was created though years.