Brand Ambassador

Jisoo from Black Pink is my ambassador for my campaign. She has strong fan base for age of teenagers and 20s generation at Asian market. Jisoo could express Dior’s strong women image by her songs and performances, BlackPink’s songs are heavily on how they move on without man and independent women. Jisoo’s image of feminine but independent and clean will be suitable for Dior and especially for my campaign, targeted at Asian community with traditional Korean dress inspired garments will be perfect. Also, her influence on SNS is big and for younger market her post on Instagram are already has impact on campaign.