EDITORIAL TRI 6

SERENADE FELIX LU

PROJECT STATEMENT

Serenade is a signature project

by Felix Lu, embodying the dual archetypes of the Ruler and the Lover ; where control meets vulnerability, and passion commands authority. It explores the relationship between structure and emotion through the lens of high-end fashion and beauty aesthetics. Across four chapters: Devotion, Power, Emotion, and Conquer. Serenade becomes a visual study of love, dominance, and balance.

The project reflects Felix Lu’s creative identity as a fashion photographer, editor, and creative director, showcasing a refined mastery of styling, visual storytelling, and luxury composition. Serenade stands as both a personal manifesto and professional portfolio; a definitive expression of elegance, discipline, and emotion in perfect harmony.

CHAPTERS 01 DEVOTION 02 POWER 03 EMOTION 04 CONQUER

01

DEVOT

TION

02

POWE

ER

03

EMOT

TION

04

CONQU

UER

EDITOR’S NOTE

Felix, a creative based in Naarm/Melbourne is a distinctive creative where he is aspired by the world surrounds him, learning from the success of the greatest individual from their own industry. In Felix’s works he always convey imagery with an emotional conotation. His works are distinctively refined and always h+as a clear vision and inspiration to all visual assets he create. By taking inspiration from pop culture, music, cinematography, to art, fashion to inerior, architecture, and many more. Evidently shown through his work, he showcases his range in design, with a strong foundation of design skill, intricate and elaborate storytelling skill via visual imagery.

-Felix Lu 2025 graduating class, Whitehouse Institute of Design, Australia.

Creative Direction, Styling, Sourcing Set Design & Photography By

Felix Lu

Garments By

Felix Lu, Carla Zampatti, Louis Vuitton, Ebony Northeast, Hashika Mendis.

Hair Make-up By

Felix Lu & Kim Ty Models

Anyang, Emily Webb, Alex Lu, Sophie Poidevin, Bella May, Agok Agencies

Khoom Management, People Agency, Rebel Rebel Agency, & beU Models ©ALL RIGHTS RESERVED