SERENADE
PROJECT STATEMENT
Serenade is a signature project by Felix Lu, embodying the dual archetypes of the Ruler and the Lover ; where control meets vulnerability, and passion commands authority. It explores the relationship between structure and emotion through the lens of high-end fashion and beauty aesthetics. Across four chapters: Devotion, Power, Emotion, and Conquer. Serenade becomes a visual study of love, dominance, and balance.
The project reflects Felix Lu’s creative identity as a fashion photographer, editor, and creative director, showcasing a refined mastery of styling, visual storytelling, and luxury composition. Serenade stands as both a personal manifesto and professional portfolio; a definitive expression of elegance, discipline, and emotion in perfect harmony.
01 DEVOTION
DEVOTION
02 POWER
POWER
03 EMOTION
EMOTION
04 CONQUER
CONQUER
Felix, a creative based in Naarm/Melbourne is a distinctive creative where he is aspired by the world surrounds him, learning from the success of the greatest individual from their own industry. In Felix’s works he always convey imagery with an emotional conotation. His works are distinctively refined and always h+as a clear vision and inspiration to all visual assets he create. By taking inspiration from pop culture, music, cinematography, to art, fashion to inerior, architecture, and many more. Evidently shown through his work, he showcases his range in design, with a strong foundation of design skill, intricate and elaborate storytelling skill via visual imagery.
-Felix Lu
2025 graduating class, Whitehouse Institute of Design, Australia.
Creative Direction, Styling, Sourcing
Set Design & Photography By
Felix Lu
Garments By
Felix Lu, Carla Zampatti, Louis Vuitton, Ebony Northeast, Hashika Mendis.
Hair Make-up By
Felix Lu & Kim Ty
Models Anyang, Emily Webb, Alex Lu, Sophie Poidevin, Bella May, Agok
Agencies
Khoom Management, People Agency, Rebel Rebel Agency, & beU Models