JuJu Smith-Schuster
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rt of Sport, a new body care brand formulated from the ground up to recharge, refresh and protect athletes’ skin, has launched. Founded by entrepreneur Matthias Metternich, the brand was born to address the skin care needs of the modern athlete. Developed by leading skincare scientists and with insights from Art of Sport’s worldclass athlete partners, the company designed a lineup of essential body care products to help athletes reach peak performance. The debut product line includes Deodorant, Antiperspirant, Hair + Body Wash, Body Bar, Sunscreen and a soon-to-be released ultrastrength Recovery Cream.
“Everything from what athletes wear and consume to how they recover has continued to evolve,” said Matthias Metternich, founder and CEO. “We didn’t see anyone transferring that same level of innovation and consideration into what athletes apply on their skin. By working with the best scientists and best athletes, we’ve created body and skincare products that can keep up with the performance needs of athletes at all levels.” Five-time NBA Champion and Academy Award® Winner, Kobe Bryant, joined Metternich and Art of Sport Co-founder Brian Lee, as a founding athlete. He’ll advise on all aspects of the business with a focus on brand-building and storytelling. Shortly after Bryant joined, the team partnered with other world-class athletes across sports, including: • Javier Báez, 2016 World Series Champion and AllStar second baseman • Sage Erickson, Professional Surfer • James Harden, Reigning NBA MVP • Ken Roczen, World Champion Motocross and Supercross Racer
• Ryan Sheckler, Skating Legend and X-Games Gold Medalist • Juju Smith-Schuster, Electrifying NFL Wide Receiver “An athlete, at any level, is always focused on how to improve,” said Kobe Bryant. “With Art of Sport, the goal is simple – provide innovative body care products designed for sports performance. We brought together the best minds in skincare to develop products that allow athletes to stay focused on competition.” The brand’s lead scientists, Dr. Shekhar Mitra and Dr. Laurence Dryer, helped to design new formulas that are engineered with powerful botanicals and performance ingredients, and made without common chemicals found in body and skincare products that your skin doesn’t need such as parabens, oxybenzone, PABA, MIT/MCIT, talc and 1, 4 dioxane. Each product is carefully formulated to perform better for athletes’ skin while keeping it fresh, invigorated and strong.
For more information please visit www.ArtofSport.com or follow @GoArtofSport WH I R LM A G A Z I N E . C O M / W H IRL
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