LUMINATE SS21 GEAR GUIDE

Page 1


WHO WE ARE Meet the WH inc. PR team — a potent mix of well-connected PR pros, creatives, experiential experts, project managers, and digital and social planners. WH inc. has called Seattle, WA home for 50 years, and our Pacific Northwest roots keep us active and connected to the outdoors. This has given us the opportunity to represent brands we truly believe in and promote activities we regularly engage in, lending us an air of authenticity that is key to our success as we strive to be a trusted resource. We hope you enjoy looking through the Spring/Summer 2021 issue of LUMINATE and are eager to put some of these products to the test. Please reach out with any questions or if you need assistance regarding upcoming editorial opportunities with our roster of clients. May the upcoming seasons be filled with fun and adventure for all!

2


MATT GLASS

JACKIE STOESSER

MARTIN MAISONPIERRE

Clients: Benchmade, Beyond Clothing and Hitchfire + Workwear mattg@WH1969.com

Clients: Duraflame and Helly Hansen (Mountain) jackies@WH1969.com

Clients: Big Green Egg martinm@WH1969.com

TARA YANT

TIANA NOBLE

LAURA SCHMITT

Clients: Danner, LaCrosse Footwear and Helly Hansen taray@WH1969.com

Clients: Danner, LaCrosse Footwear, Helly Hansen (Urban) and Big Green Egg tianan@WH1969.com

Clients: Helly Hansen (Sailing, Mountain), GRAYL and Hitchfire lauras@WH1969.com

3


IN THIS ISSUE 02

WHO WE ARE

06 OUTDOOR/MOUNTAIN 08 DANNER 10 BEYOND CLOTHING 16 BENCHMADE 18 HELLY HANSEN 26 GRAYL 28 BACKYARD 30 BIG GREEN EGG 32 LACROSSE FOOTWEAR 36 HITCHFIRE 38 DURAFLAME 40 URBAN/LIFESTYLE 42 HELLY HANSEN 48 DANNER 50 BENCHMADE 52 WORKWEAR 54 DANNER 56 HELLY HANSEN 58 LACROSSE FOOTWEAR 62 SAILING 64 HELLY HANSEN

4



OUTDOOR/MOUNTAIN OUTDOOR/MOUNTAIN OUTDOOR/MOUNTAIN OUTDOOR/MOUNTAIN


7


INCREDIBLY LIGHTWEIGHT AND BREATHABLE

8

DANNER - OUTDOOR/MOUNTAIN


TRAIL 2650 CAMPO $140

All 2,650 miles of the Pacific Crest Trail inspired Danner’s original Trail 2650 hiker. New for men and women, the Trail 2650 Campo is built for the conditions found along the beginning section of the legendary trail, which commences in Campo, CA. This area is hot, dry and rocky. The Trail 2650 Campo is technical, but also incredibly lightweight and breathable with increased airflow throughout. The rugged, linerless design is gaiter-compatible and features drainage ports in the midsole. 9



LUTRA™ BEYOND’S proprietary Lutra™ hardshell shields you from the elements with comprehensive protection. 140 GSM ripstop construction delivers an ideal strength-to-weight ratio, and the 20,000mm/20,000g waterproof/ breathable rating ensures a dry adventure from the first step to the last.

ARX 2.0 RAIN K6 JACKET + PANT JACKET: $298 | PANT: $248

Rugged Weather Defense Gear up with the Arx 2.0 K6 Rain Jacket and Pant for rugged adventures through harsh weather. Built with proprietary three-layer Lutra™, featuring a CORDURA® nylon face fabric, this waterproof shell keeps you protected from drenching downpours, powerful wind, scrapes, tears, and years of use. Waterproof Protection Three-layer Lutra™ hardshell with waterproof seams and zippers thoroughly seals out the elements while retaining the breathability you need to perform on adventures. A durable water repellent (DWR) finish helps moisture bead up and roll off, assisting evaporation of sweat and preventing rain saturation. Long-Lasting Durability Featuring abrasion- and tear-resistant ripstop and weighing in at just 140 grams per square meter (GSM), the Arx offers an exceptional strength-to-weight ratio. Rugged CORDURA® nylon face fabric meets the elements with proven toughness, holding up through years of adventures. BEYOND CLOTHING - OUTDOOR/MOUNTAIN 11


LAYERING SYSTEMS BUILT TO EXPLORE THE WORLD

12 BEYOND CLOTHING - OUTDOOR/MOUNTAIN

AVID K4 PANT $85

An elevated jogger pant with technical features and exceptional construction. Ultralight fabric with 4-way stretch pairs with articulated knees to ensure effortless movement, and an elastic waistband with an internal drawcord delivers a stay-put fit. A clear coating on the outer shell increases the soft hand feel, and DWR finish provides protection from light rain.


WOMEN’S SOJOURN ULTRALIGHT K4 JOGGER $90

Upgrade your joggers with the high-tech design features of the Women’s Sojourn Ultralight K4 Jogger. Every step in your day-to-day or next adventure is effortless thanks to ultralightweight materials with 4-way stretch and exceptionally articulated construction. Double-treated fabric offers an extra-soft hand feel and weather-repelling protection.


MAKERS K5 PANT $100

Day-to-day wearability meets purpose-built power with the Makers K5 Pant. Comfortable enough to wear every day for the foreseeable future and tough enough to last that long. Flexible fabrics and articulated construction keep you mobile, and plentiful pockets provide ample storage.


WOMEN’S VEIL MIDWEIGHT K2 PULLOVER $80

This versatile layer provides a boost of toasty, breathable coverage ideal for a variety of conditions. Built from Verso WeaveTM circular grid fleece, it features a specialized interior grid pattern that creates air channels to release excess body heat, transport moisture, increase compressibility and decrease garment weight. Lighter fabric panels at the back amplify breathability. A hybrid gaiter/hood combines with a drop-back hem and built-in thumbholes for extended coverage when the weather takes a turn for the worse.

TODRA K1 CREW $35

The K1 - Todra Short Sleeve Crew takes the everyday wear-ability of a classic t-shirt to the next level. Blended knit jersey fabric with a sanded finish ensures a soft, velvety feel for all-day comfort. Dri-release® technology manages sweat build-up from exercise, hot days and more, and the fitted, athletic construction makes it an ideal choice for a hike, workout, and casual wear alike.

CELERIS MIDWEIGHT K2 PULLOVER $180

Specialized Verso Weave™ fleece with extra-breathable panels keeps just enough heat while wicking moisture and kicking out built-up sweat. With a fitted profile, thumb hole cuffs and a full hood, layer it over the K1 or wear it next-to-skin as a midweight baselayer.

BEYOND CLOTHING - OUTDOOR/MOUNTAIN 15



MINI BUGOUT 533BK-2 $160

Don’t let its size fool you. The 533BK-2 Mini Bugout® packs a mean punch, and does it with class. Wrapped in black and tipping the scales at an ounce and a half, this pint-sized slicer takes ultralight performance to the next level.

BUGOUT CARBON 535-3 $300

Since its inception, the Bugout has achieved unmatched dominance as the premier ultralight EDC pocket knife. Now, it gets the elite Bench-made upgrade, in the form of the all-new 535-3. Specced out with a milled carbon-fiber handle, premium S90V super steel, and signature blue highlights.

MINI OSBORNE 945 $205

Rounding out the 20th anniversary celebration for one of Benchmade’s most iconic designs, the 940 Osborne family expands to include the long-awaited mini variations. The 945 Mini Osborne upholds the same unique styling of the 940, while scaling down the overall profile. Sporting the classic reverse tanto blade shape in CPM-S30V, with two options for handle color and material.

GUIDED HONE TOOLS $25

Offering either a 20° and a 14° Guided Hone Tool, this controlled angle tool features a ceramic rod and leather strop to keep your edge sharp. A knife is only as good as it’s edge, so keep up on your maintenance easily with these tools.

BENCHMADE - OUTDOOR/MOUNTAIN 17


ODIN 9 WORLDS INFINITY 3L (M/W)

JACKET: $550 USD | $725 CAD PANT: $400 USD | $525 CAD Designed with and for professionals, Helly Hansen brings their most innovative and sustainable technology, LIFA INFINITY PROTM, to the outdoor market for Spring/Summer 2021. Both garments’ fully waterproof/ breathable LIFA INFINITYTM membrane and everlasting water resistant face fabric are achieved without the use of chemicals and never need to be reproofed after use. Further, the articulated construction allows for comfort and protection in all outdoor conditions.

18 HELLY HANSEN - OUTDOOR/MOUNTAIN


ODIN MINIMALIST INFINITY JACKET $300 USD | $360 CAD

Delivering optimal protection in a lightweight, minimalistic design at only 160 grams, this jacket features Helly Hansen’s revolutionary waterproof/breathable LIFA INFINITY™ membrane, made without the use of chemicals or solvents. In addition, this jacket is built with a recycled face fabric and a PFC-free DWR treatment. Easily packable into its chest pocket, other features include hood adjustments, RECCO reflectors and a zipped chest pocket. Available for men. 19


VERGLAS INFINITY SHELL JACKET (M/W) $400 USD | $550 CAD

Designed for the performance-driven mountain lover, this jacket features the brand’s responsible, highly breathable and waterproof LIFA INFINITY™ membrane technology made without the use of chemicals or solvents, a recycled face fabric and a PFC-free DWR treatment. The articulated construction makes this jacket comfortably compatible for layering and wearing a helmet or backpack, and the large front pockets with double pullers offer maximum easy-to-access storage.

20 HELLY HANSEN - OUTDOOR/MOUNTAIN


VERGLAS TUR PANT (M/W) $250 USD | $300 CAD

This classic, everyday outdoor pant features a breathable yet comfortable and hard-wearing poly/ cotton main fabric with stretch, combined with strategic zones of 4-way stretch softshell in the knees, seat and gusset to provide top level performance and abrasion resistance. A 7/8 side zip with 2-way zip for ventilation and flexible hem boot lock construction with hook and ladder system make these the ultimate trekking pant for men and women.

HELLY HANSEN - OUTDOOR/MOUNTAIN 21


S.CAFÉ® Through a low-temperature, high-pressure and energy saving process, recycled coffee grounds are infused during the fiber creation process into the recycled polyester fiber to boost UPF protection to 50+ UPF that will never wash out. The micro-pores on S.Café® coffee grounds also absorb odors and maintain the UPF value both when wet and dry. Drying 200% faster than cotton, the S.Café® technology removes the need for any chemical treatments that can negatively affect the environment.

22 HELLY HANSEN - OUTDOOR/MOUNTAIN


HH LIFA ACTIVE SOLEN T-SHIRT/HOODIE (M/W) T-SHIRT: $55 USD | $60 CAD HOODIE: $75 USD | $80 CAD

Designed to keep the body feeling dry and comfortable on hot summer days, the HH LIFA Active Solen T-Shirt and Hoodie feature a combination of LIFA® Active fabric, with LIFA® next to skin to transport sweat away, and a recycled polyester face fabric with S.Café® technology (infusing recycled coffee grounds into the fiber) for excellent moisture management, breathability and natural, everlasting 50+ UPF sun protection as well as odor control.

W RAPID MIDLAYER JACKET $100 USD | $120 CAD

The new W Rapid Midlayer Jacket is a slick face, lightweight midlayer with a honeycomb shape on the inside that dries extremely fast and provides lightweight insulation. Featuring S.Café® technology that is naturally odor resistant and delivers everlasting 50+ UPF sun protection, this versatile layer is ideal for long days of being active in the outdoors.

HELLY HANSEN - OUTDOOR/MOUNTAIN 23


ULTIMATE OUTDOOR ADVENTURE

All new for Spring/Summer 2021, Helly Hansen backpacks have been designed for the ultimate outdoor adventure - keeping in mind the necessary features that are essential for any and all excursions. The Transistor Backpack is meant for day hiking and biking, while the Resistor Backpack is designed for overnight trips or to be used as a fast and light bag, and the Capacitor Backpack is an expedition style backpack made for multi-day adventures. All three feature Dual Ice Axe/Trekking pole attachment loops, two stretch mesh hip belt pockets with zippered closure and a fully adjustable harness system. The Resistor and Capacitor Backpacks feature a large volume top lid compartment, a spindrift collar to allow for overfilling and protection from the elements, and 3D wire frame for custom fit and efficient load carrying capability.

24 HELLY HANSEN - OUTDOOR/MOUNTAIN


CAPACITOR BACKPACK, 65L $290 USD | $350 CAD

RESISTOR BACKPACK, 45L $210 USD | $260 CAD

TRANSISTOR BACKPACK, 30L $170 USD | $210 CAD

HELLY HANSEN - OUTDOOR/MOUNTAIN 25


GEOPRESS CHROMA POP COLLECTION $90

No matter the location, duration or activity, hydration is a must to keep you going. The GeoPress™ Purifier Bottle by GRAYL® is every traveler’s best solution for portable, safe drinking water anywhere in the world. Common straw filters and travel water bottles fail to protect against waterborne viruses such as SARS, rotavirus and norovirus, while the GeoPress excels by not only removing viruses, but also bacteria, protozoan cysts, pesticides, chemicals, heavy metals and even microplastics - in one 8-second press.


FEATURES • •

• • • • • •

Improves taste, smell and clarity Removes: waterborne pathogens (99.99% of viruses, 99.9999% of bacteria, 99.99% of protozoan cysts), including Rotavirus, Hepatitis A, Norovirus, Giardiasis, Cryptosporidium, E. Coli, Cholera, Salmonella, Dysentery and more Filters: particulates (i.e. silt, microplastics, etc.); activated carbon effectively absorbs chemicals, pesticides, heavy metals, flavors, and odors Fast Flow Rate: 8 seconds per 24oz (5 liters/minute) Weight: 15.9 oz (450 g) Active Technology: ion exchange, ultra-powdered activated carbon Cartridge lifespan: rated for 350 cycles (65 gal. / 250L) BPA-Free materials: made from polypropylene #5, food-grade silicone, TPE, ABS food-grade plastic

NEW CHROMA POP COLORS: WANDER RED, BALI BLUE AND OASIS GREEN GRAYL - OUTDOOR/MOUNTAIN 27


BACKYARD BACKYARD BACKYARD BACKYARD


29


BIG GREEN EGG

This summer, make your backyard the kitchen of your dreams with the one grill to rule them all – the Big Green Egg. The wildly flexible line of Big Green Egg charcoal barbecue cookers can be used as a grill, smoker or convection oven, producing a range of foods from pizza to charbroiled steaks and smoked brisket – consolidating a cook station into one master unit. Round out your Big Green Egg experience with EGGcessories that will enhance your meal, from devices that help regulate temperature to charcoal, sauces and seasonings that will take your dishes to the next level. Paired with WWOO© concrete outdoor kitchens, you can build out the multifunctional outdoor kitchen of your dreams that fits into any backyard space – taking your backyard to the next level. Big Green Eggs are available in seven sizes from mini to 2XL and can be fitted with a wide variety of accessories to further increase its versatility. They are available with a lifetime warranty at over 5,000 authorized dealers in over 35 countries, as well as online with delivery fulfilled by your local dealer with a white-glove setup and grill tutorial. For more information on Big Green Egg’s full line of cookers, accessories and additional gear, visit BigGreenEgg.com. For more information on WWOO Concrete Outdoor Kitchens, visit WWOO.nl/us.

30 BIG GREEN EGG - BACKYARD


31


A CLASSIC NEVER GOES OUT OF STYLE WOMEN’S GRANGE $90 | CHELSEA $75

For nearly 60 years, the Grange has been a do-it-all rubber boot that LaCrosse customers knew they could always trust. The Women’s Grange continues this tradition with a boot that’s comfortable, durable and designed to perform with style.

32 LACROSSE - BACKYARD


FEATURES •

Built with a natural rubber that remains durable and waterproof year after year, won’t crack from extreme heat or harden from bitter cold, and is resistant to tears and abrasions.

Unlike most other boots that feature a gluedon outsole, the Chevron Cleated Outsole is fully vulcanized onto the boot for extra durability and to ensure it won’t ever separate.

Revolutionary Ankle Fit design not only ensures a secure and comfortable fit around the ankles, but also grips the top of the foot and locks the heel in place.


34 LACROSSE - BACKYARD


THE GO-TO FOR EFFORTLESS SLIP-ON & OFF

MEN’S ALPHA MUDDY

$100 | MULE $90

Built with LaCrosse’s premium, waterproof rubber and a cushioning neoprene interior, the Alpha Muddy and Alpha Muddy Mule are every bit as comfortable as they are durable. Featuring Air-Circ Lining - a quick-drying mesh that circulates air inside the shoe when you walk, keeping your feet cooler, drier and infinitely more comfortable.

LACROSSE - BACKYARD 35


36 HITCHFIRE - BACKYARD


HITCHFIRE FORGE 15 & ULTIMATE GRILL STATION

FORGE 15 GRILL: $499 USD | GRILL STATION: $750 After the launch of the Forge 15 hitch-mounted grill, HitchFire adds an arsenal of accessories to create the Ultimate Grill Station™. Building off the stout tubular swing arm is the impressive 15”x30” hard maple cutting board, an Ignik Propane Growler, side burner and grilling tools that easily hook to the side tables. With this setup you have complete command over your grilling experience and can shell out tailgate food for dozens or chop up and simmer ingredients for an exquisite backcountry meal. Everything is designed to integrate together with the swing arm as the foundation. The Ultimate Grill Station™ will be offered as a bundle starting this spring, while each item will be available for purchase independently in the months to come. Keep an eye on HitchFire for the launch of more exciting accessories as the season approaches.

FEATURES • • • • • •

Dual Zone High-Output Burners (7,500 BTU each) 90° & 180° Articulating Swing Warm Fold Out Prep Tables and Bottle Opener 355 Sq Inches (18” x 22”) of Cooking Space Serves 8-10 People Ultimate Grill Station includes: Forge 15 two-burner grill, Side Burner, Cutting Board Table, Growler Propane, Grilling Tools, Cover, & Hitch Extender

HITCHFIRE - BACKYARD 37


DURAFLAME OUTDOOR FIRELOGS Backyard bonfires and campsite firepits are the place to be this season and with Duraflame® OUTDOOR firelogs, building a cozy fire has never been easier. Made from 100% renewable resources, OUTDOOR firelogs are the ultimate essential in creating a crackling fire with a clean, long-lasting burn. They also light faster and burn much more efficiently than regular wood, resulting in significantly less emissions per fire. They are specially designed and tested for roasting campfire foods like marshmallows and hot dogs, using only 100% recycled and renewable wood, agricultural fibers and bio-derived waxes. Duraflame OUTDOOR firelogs are available now for purchase in a 3-log or 6-log case. One 3-log case ($9.99) will create a fire that lasts up to three hours, while a 6-log case ($19.99) can create up to three fires.

38 DURAFLAME - BACKYARD


FEATURES • • • • •

USDA Certified 100% Biobased 30% LESS Smoke Opacity 63% LESS Particulate Matter Emissions 80% LESS Carbon Monoxide 48% MORE heat energy per pound than regular wood

DURAFLAME - BACKYARD 39


URBAN/LIFESTYLE URBAN/LIFESTYLE URBAN/LIFESTYLE URBAN/LIFESTYLE 40


41


MONO MATERIAL Helly Hansen’s Mono Material line is expanding for Spring/Summer 2021 – designed with a garment’s entire life cycle in mind. Each product is made from 100% polyester, making it a better resource in a circular system where the goal is textile-to-textile recycling. When it comes to the end of a garment’s life, mono materials reduce energy output and expedite the recycling process by not needing disassembly due to using all the same fiber. These singular material garments deliver long-lasting performance and protection while being easier to care for as well. Innovative and forward-thinking, the Mono Material collection is an important step forward in supporting a circular economy and ultimately reducing waste.

MONO MATERIAL RAIN COAT (M/W)

MONO MATERIAL INSULATOR (M/W)

Featuring a clean aesthetic for urban and outdoor adventures, this 100% waterproof, breathable coat with back yoke ventilation and an adjustable hood will have you covered during spring showers and summer storms.

Ideal for variable temperature days, this double-weave, stitch-free baffle design features 100% recycled insulation and provides a clean look that is easy to layer.

MEN’S: $200 USD | $250 CAD WOMEN’S: $185 USD | $230 CAD

42 HELLY HANSEN - URBAN/LIFESTYLE

MEN’S AND WOMEN’S: $200 USD | $210 CAD


MONO MATERIAL RAIN JACKET $175 USD | $220 CAD

Waterproof, stylish and comfortable, this jacket combines urban design lines with singular material construction. Featuring waterproof, breathable HELLY TECH® fabric construction and hand pockets for a clean look that’s easy to layer.


Esra Røise is an Oslo-based illustrator, who loves the preciseness of the pencil and the unpredictability and possibilities of watercolor and ink. She is inspired by the impulsiveness, cropping and weird angles used in snapshot photography as well as nature, landscapes, music and pop culture. This season, she has used Helly Hansen’s fabrics as her canvas, resulting in technical garments with poetic prints.

44 HELLY HANSEN - LIFESTYLE/URBAN


HELLY HANSEN - LIFESTYLE/URBAN 45


W AMUZE JACKET

W BELFAST II PACKABLE JACKET

A 90’s inspired women’s rain jacket with a bold all-over print and large Helly Hansen logo. As a colorful reaction to the eighties, this trend is resurfacing in a new and contemporary way with added HELLY TECH® Protection fabric construction that keeps you warm and dry.

An essential bring-along, packable lightweight rain jacket for those sudden rain showers. A waterproof and breathable women’s jacket that packs into its own pocket.

$150 USD | $180 CAD

46 HELLY HANSEN - URBAN/LIFESTYLE

$150 USD | $180 CAD


W LOKE JACKET

W HP BOARD SHORTS 6”

The essential adventure jacket for year-round activity. Worn on its own or when the rain comes, shield yourself with the HELLY TECH® shell that will protect you from the water and wind.

With a sailing-inspired design, these everyday board shorts are highly comfortable and made from quick-dry stretch fabric and feature a thigh pocket.

$100 USD | $150 CAD

$80 USD | $95 CAD

HELLY HANSEN - URBAN/LIFESTYLE 47


STREET SMARTS, TRAIL SENSE

48 DANNER - URBAN/LIFESTYLE


OVERLOOK $170-$180

Built for life in the city, the Overlook for men and women provides everyday sneaker comfort that’s ready to hit the trail at a moment’s notice. It features a dual-density midsole that’s firmer around the edges for stability and softer in the middle for traction where you need it most. The EnduroKnit upper is made of water-resistant, super strong knit that meets Danner’s rigorous standards for durability. The triangle lugs on the outsole give you maximum surface contact for reliable grip on a variety of surfaces, from sidewalks to sandy trails.

49


4850BK-1 OM™ $320-340

For the times when a small blade is all you need, the new 4850 Om is a fidget-friendly automatic knife that can keep a low profile. This double-action OTF features a spine fire release button for quick and easy deployment making this knife the perfect option for those looking to carry an auto that doesn’t draw unnecessary attention.

535BK-4 BUGOUT® $275

Pinch yourself, you aren’t dreaming. The latest iteration of the iconic Bugout is here. Featuring the return of the ever-popular M390 blade steel and a detail-laden milling pattern throughout the aircraft aluminum handles, the 535BK-4 Bugout® is just what your pocket needed.

7170BK AUTO FACT® $400

The 417 Fact® re-imagined the classic Italian Stiletto knife as a contemporary EDC and Tactical tool. Now it’s been taken one step further with the new 4170BK Auto Fact®. Featuring aerospace aluminum handle scales with a sleek carbon fiber inlay, the addition of the Auto AXIS® mechanism connects this modern-day folder to its traditional switchblade roots. A black DLC coated blade, made of premium S90V super steel, ensures phenomenal edge retention for prolonged life and low maintenance, making the Auto Fact® a perfect choice for enthusiast and super-spy alike.


BENCHMADE - URBAN/LIFESTYLE 51


WORKWEAR WORKWEAR WORKWEAR WORKWEAR 52


53


MADE IN THE USA AT DANNER’S PORTLAND, ORE. FACTORY

BULL RUN CHELSEA

$170 MEN’S | $160 WOMEN’S Whether making service calls or working in the wood shop, you can count on the Bull Run Chelsea for durability and comfort. It has the same rugged design as the original Bull Run, updated with a slip-on Chelsea construction. The full-grain leather upper is soft yet durable and features elastic panels for ease of entry. The oil-and-slip-resistant outsole keeps you comfortable for long days standing on wood, tile or concrete. Made in the USA with imported components, this new style is now available for men and women.

54 DANNER - WORKWEAR


DANNER - WORKWEAR 55


COMFORT THAT WORKS OVERTIME 56 DANNER - WORKWEAR


CALIPER

$140 | $150 WITH SAFETY TOE When putting in long days in the machine shop, on the factory floor or out on the tarmac, sore feet make it harder to concentrate on the task at hand. The Caliper is designed for job site comfort and safety. The full-grain leather upper is strong and durable, but soft enough to wear right out of the box. The boot is constructed with four layers of cushioning underfoot to give you maximum comfort from clock-in to clock-out.

DANNER - WORKWEAR 57


W LUNA SHELL JACKET $170 | $220 CAD

The Luna collection is workwear designed specifically for women, by women. The Luna Shell Jacket offers HELLY TECH® Professional weather protection with fully taped construction and all the pockets and fit adjustability to make this the perfect rain layer for a job site.

KENSINGTON SHELL JACKET $190 | $220 CAD

The Kensington Shell Jacket is the ultimate 2-layer shell jacket to keep you protected from the elements during your workday. Waterproof and windproof fabric combined with a fully taped construction ensures you stay dry. The reflective details on the elbows along with the detachable hood and hidden drawstrings are small details that speak to safety on the worksite. 58 HELLY HANSEN - WORKWEAR


W LUNA LIGHT CONSTRUCTION PANT

MANCHESTER CONSTRUCTION PANT

Designed for the women on site who need a durable, but comfortable pant. Featuring 2-way mechanical stretch fabric, hanging pockets with a double lined bottom, adjustable internal knee pad pockets, and a gusseted crotch for freedom of movement. Complete with a female specific fit, the Luna Light Construction Pant has the functionality needed to get the job done.

The highly durable Manchester Construction Pant keeps workers comfortable and efficient on any demanding jobsite. Featuring a 2-way mechanical stretch fabric, hanging pockets with double lined bottom, articulated knees with knee pad pockets and a gusset crotch for freedom of movement, these pants are suitable for any task.

$70 | $105 CAD

$70 | $105 CAD

HELLY HANSEN - WORKWEAR 59


COOLER. DRIER. MORE COMFORTABLE.

ALPHA RANGE AIR CIRC $140

Combining premium rubber and neoprene for a boot that’s comfortable, functional and ready to work, this utility boot offers time-tested durability with the flexibility to roll them down when temperatures rise. Made to keep going from dawn to dusk because there’s no time for discomfort when there’s work to be done, LaCrosse’s Air-Circ System and versatile, mud-shedding All Arounder outsole are built to take on whatever the day may bring. • • • • •

60 LACROSSE - WORKWEAR

Hand-laid premium ZXT Rubber over a 3.5mm neoprene core for durable, flexible, waterproof comfort Air-Circ System uses a quick-drying mesh liner to circulate air in the boot, keeping feet cooler and drier Active Fit with adjustable gusset for easy on/off and a secure, comfortable fit on foot Textured finger grips and angled top band make it easy to grab hold and pull on Molded kick-off heel plate for easy hands-free removal



SAILING SAILING SAILING SAILING 62


63


HELLY HANSEN’S OLYMPIC SAILING HOPEFULS Helly Hansen’s commitment to sailing extends far beyond their 140-year legacy of creating gear that is trusted by professionals sailing across all five oceans. The brand is a proud supporter of the US and Canadian Sailing teams and invests in athletes who are collectively shattering records and establishing themselves as leaders in the professional sailing world. We’re excited to introduce you to a few of Helly Hansen’s Olympic hopefuls: Maggie Shea, Stephanie Roble, and Sarah Douglas.

MAGGIE SHEA & STEPHANIE ROBLE, UNITED STATES Maggie and Stephanie are a powerhouse on the US Olympic Sailing Team. Together, they have been competing as teammates and competitors for nearly 15 years. Stephanie and Maggie sail in the 49erFX class, which is the women’s double handed skiff class in the Olympics. As one of the fastest and most physically demanding, the boat requires great teamwork between skipper and crew in order to reach the fastest speeds around the course. Their favorite Helly Hansen gear includes the HH Logo Visor – navy blue for Maggie and white for Steph, Solen sun shirts and the women’s Waterwear Tights with the floral print on the side, which are affectionately referred to as their “party pants” for adding a nice flair to the team. Both have been nominated for US Sailing’s Rolex Yachtswoman of the year - the highest award in American sailing, which Stephanie won in 2014. Together they will represent the US at the 2021 Olympics as perhaps one of the most powerful duos in professional sailing. 64 HELLY HANSEN - SAILING


SARAH DOUGLAS, CANADA Sarah Douglas appreciates all aspects of sailing. Whether it’s the intensity of Olympic training or cruising with friends and family on her boat, she’s about as dedicated as it gets and spends nearly 200 days a year on the water. At 26, she is ranked as one of the best Laser Radial sailors in the world and has decorated her professional sailing career with several awards that include Sail Canada’s Rolex Sailor of the year, and her personal favorite, the Gold Medal at the 2019 Pan American Games in Peru. What will Sarah be packing for the Olympics this summer? Three pieces of Helly gear she says she can’t sail without: the Skagen Offshore Jacket, Waterwear Rashguard, and HH Logo Cap.


SALT COASTAL COLLECTION

The Salt Coastal Collection is inspired by the 1981 Whitbread Round the World Race, now known as The Ocean Race. Considered one of the most demanding races, the all-Norwegian crew aboard the Berge Viking boat needed gear they could trust to keep them protected from the elements without compromising on function or performance. Featuring the classic flag stripe design first used in the team’s official apparel 40 years ago, the new Salt Collection for men and women is a fully featured sailing kit that is constructed with waterproof and breathable HELLY TECH® technology.


SALT COASTAL JACKET (M/W) $300 USD | $440 CAD

Designed to be sturdy and durable while remaining lightweight, the Salt Coastal Jacket offers full protection from water and wind with its HELLY TECH® waterproof/breathable fabric construction and a fit that allows for maximum freedom of movement. Additional features include double cuffs, a functional 6-pocket design, a high-visibility packable hood, and a high protective collar.

SALT COASTAL BIB (M/W) $225 USD | $300 CAD

The Salt Coastal Bib is a pair of modern sailing trousers that incorporates key features such as heavy seat and knee reinforcement, front entry zipper with stormflap and inside gusset.

JR SALT 2 JACKET $180 USD | $220 CAD

A Helly Hansen classic sailing jacket for juniors, ideal for coastal sailing adventures or everyday street appeal.

HELLY HANSEN - SAILING 67


HP RACING WIND JACKET $200 USD | $220 CAD

A lightweight jacket with minimalist details and classic colors. This jacket features HELLY TECH® Performance, making it perfect for light rain showers or ocean spray while sailing. The full stretch construction and ribbed hem and cuffs are added for comfort all season long.

FOIL PRO SOFTSHELL JACKET (M/W) $400 USD | $450 CAD

Featuring ultrasonic-welded and double sealed seams for reduced drag and waterproof protection, this jacket delivers technical benefits that can be worn both on and off the water. Also featuring HELLY TECH® Professional 4-way stretch softshell fabric, a close-to-body fit and a low profile design. 68 HELLY HANSEN - SAILING


CREW HOODED MIDLAYER JACKET (M/W) $175 USD | $220 CAD

A highly versatile fleece-lined jacket for sailors, featuring classic marine style and function with a hood for added protection. This midlayer is so soft and comfortable it will become your most precious and favorite jacket.

HP LIGHT WINDBREAKER (M/W) $140 USD | $150 CAD

A new addition to the HP collection, this windbreaker is equipped with a wind resistant double weave windbreaker fabric and a soft touch inside. The jacket has a wind protective collar that makes it best for lighter days on the water. With adjustable cuffs and a DWR treatment, comfort will be guaranteed on and off the water all season long.

HP DYNAMIC SHORTS (M/W) $120 USD | $140 CAD

For hard-wearing and active use, these quick-dry, technical sailing shorts are ideal for activities on and near the water. Lightweight and protective against the wind and sun, additional features include cargo pockets and critical point reinforcements for added durability.

HELLY HANSEN - SAILING 69


WH1969.COM


Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.