LUMINATE SS23 Media Guide

Page 1

LUMINATE

A seasonal media guide for the active explorer. Spring/Summer 2023

04 MOUNTAIN/HIKE 06 Danner 08 Helly Hansen 14 LaCrosse Footwear 18 Grayl 22 CAMPING 24 Dometic Outdoor 26 LaCrosse Footwear 28 10 Barrel Brewing 30 iKamper 32 Danner 20 Beyond Clothing 36 ACTIVE LIFESTYLE 38 Helly Hansen 40 1UP USA 42 Aleck 46 Chirp 50 URBAN 52 Helly Hansen 56 10 Barrel Brewing 58 Big Green Egg 60 WORK 62 Helly Hansen Workwear 64 Danner CONTENTS
3

MOUN &

MOUNTAIN & HIKE

M/W Mountain 600 Leaf, $220

Designed to stay where they belong — with you, on the trails, for as long as possible — the Mountain 600 Leaf for men and women is a step forward in merging outdoor performance with environmental responsibility. Proudly presenting the first recraftable Mountain 600, the ability to resole and repair through Danner’s Recrafting Program keeps product out of landfills for as long as possible. And using more sustainable materials while lowering carbon emissions supports the health of our ecosystems, which in turn supports Danner customers who love to hike, hunt, fish and explore.

• Durable full-grain leather upper from an LWG Gold rated tannery

• GORE-TEX® waterproof protection

• 100% recycled polyester liner and textile collar

• OrthoLite® ECO footbed made from recycled rubber and Bio-Oil

• Vibram® SPE midsole for maximum rebound, comfort and support

• Nylon shank

• TPU heel frame to enhance support and stability

• Vibram® Fuga outsole with Megagrip technology offers superior grip on wet and dry surfaces

• Ability to resole & repair through Danner’s Recrafting Program

• Two lace options

• Men’s size: 7-15 (1/2 thru 11); 7-15 Wide (1/2 thru 11)

• Women’s size: 5-11 (1/2 thru 10); 5-11 Wide (1/2 thru 10)

• Men’s weight: 2.2 lbs (size 10)

• Women’s weight: 2 lbs per pair (size 7)

• Available at REI stores, REI.com, Danner stores and Danner.com

7
NEW

M/W Odin 9 Worlds 3.0 Jacket, $475 USD / $600 CAD

New for Spring/Summer ’23, Helly Hansen’s best-selling hardshell jacket now comes in an option featuring high-quality Ocean Bound recycled material. Ocean Bound material is made by repurposing abandoned fishing gear and other mismanaged plastic waste that is sourced within 50 kilometers/30 miles of a coastline or main waterway in regions at risk of plastic pollution. With HELLY TECH® Professional 3-layer construction, the bluesign® certified Odin 9 Worlds 3.0 Jacket provides the highest level of waterproof/windproof/ breathable protection and is made specifically for the backcountry.

• Ocean Bound Recycled Material

• HELLY TECH® Professional

• 3-layer construction

• PFC-free DWR

• Fully seam sealed

• RECCO® Advanced Rescue System

• bluesign® product

• Weight: 20.14oz (men’s large); 18.48oz (women’s medium)

NEW
9

M/W Blaze 3L Shell Jacket and Pant

$375 USD / $475 CAD (Jacket)

$280 USD / $325 CAD (Pant)

New for Spring/Summer ’23, the Blaze 3L Shell Jacket and Pant for men and women features 3-layer HELLY TECH® Performance construction that uses Ocean Bound recycled material. Ocean-bound plastic is the term used for plastic collected within 50 kilometers/30 miles of the coast and in areas with a need for an improved recycling system. An essential set for the mountains, the Blaze 3L Shell jacket is backpack and harness compatible and designed for optimal mobility. The pants are constructed with articulated knees for optimal mobility, mechanical ventilation zippers for added breathability, and an elastic waist for a comfortable fit.

• Ocean Bound Recycled Material

• HELLY TECH® Performance

• 3-layer construction

• PFC-free DWR

• Fully seam sealed

• bluesign® product (Jacket)

• Weight: 18.70oz (men’s large); 16.40oz (women’s medium)

NEW
11

M/W Blaze Softshell Pant/Shorts

$160 USD / $190 CAD (Pant)

$110 USD / $120 CAD (Shorts)

An essential hiking pant and short using 47% recycled material for all types of outdoor activity, featuring 4-way stretch softshell fabric, a gusset in the crotch for freedom of movement and an adjustable waist with belt loops. The pant additionally features an adjustable bottom leg and side zipper for easy on and off.

• 4-way softshell stretch fabric

• PFC-free DWR

• bluesign® product

• 9” Inseam (Shorts)

• Pant Weight: 15.80oz (men’s large); 14.22oz (women’s medium)

• Shorts Weight: 8.64oz (men’s large); 7.83oz (women’s medium)

NEW

W Aden Plus Size Jacket

$130 USD / $160 CAD

A versatile rain jacket for women, that can protect against the elements. This jacket includes an adjustable hem, cuffs and a packable hood for a personalized fit.

• Helly Tech® Protection

• 2-layer construction

• PFC-free DWR

• Fully seam sealed

• Quick dry lining

• HH® logo on chest

• Hand pockets with YKK® zipper

• HH® printed logo on sleeve

• bluesign® product

• Helly Tech® Protection

• PFC-free DWR

• Weight: 22.93oz (women’s 2X)

13
NEW

URSA MS, $300

Introducing the new LaCrosse Ursa MS (mid-season) — a boot, five years in the making, that has been developed and redeveloped to outperform the most stable, elite, lace-up leather boots on the market. Featuring a highly durable upper construction consisting of TecTuff® PU-infused leather with proven abrasion resistance that outshines traditional leather; a quick-drying, breathable SuperFabric® quarter panel and gusset for protection against abrasion; and a large Hexguard rubber rand that has been cemented and double stitched for unrivaled durability. A GORE TEX® breathable liner provides ultimate waterproofing and breathability, and the iconic Vibram® MONT outsole is optimized for traction, support and durability, offering the highest reliability when packing a heavy load and trekking thru unforgiving conditions.

• TecTuff® PU-infused leather with PFC-free waterproofing upper for protection and rugged durability

• SuperFabric® quarter panel and gusset for optimal water-resistance, protection and durability

• GORE TEX® 100% waterproof breathable lining

• DuraFit rubber heel cup locks heel in place for a secure fit and provides stability

• Vibram® MONT outsole provides optimal traction, support and durability in unforgiving environments

• Hexguard rubber rand and mud guard for extreme abrasion resistance and added durability

• Molded PU footbed offers support and cushioning comfort

• Lightweight EVA midsole provides underfoot cushioning and shock absorption

• Hexguard rubber rand and mud guard for extreme abrasion resistance and added durability

• Bi-Fit stability board evenly distributes weight for lasting comfort

• Ball bearing loop and open-hook hardware for easy, consistent lacing

• Height: 7”

• Men’s size: 7-15 (1/2 thru 11); 8-14 Wide (1/2 thru 11)

• Men’s weight: 3.1 lbs per pair (size 10)

NEW
15

24 oz GeoPress® Filter and Purifier Bottle, $99.95

Featuring Grayl’s new One-Way Electrolyte Valve, the drink-mix ready GeoPress filter and purifier bottle now allows the use of electrolytes, drink mixes, and other flavored beverages right in the bottle so users can optimize their hydration on the go. Designed for use anywhere in the world, GeoPress filters and purifies 24 ounces of water in a blazing fast eight seconds (5L/min)—nearly twice as fast as any other purifier. Requires no setup time, and makes clean, safe drinking water from hotel sinks, sketchy spigots, rivers, and lakes.

• Drink-mix and electrolyte ready

• Industry leading “fastest” flow rate (5L/Min)

• Removes virus, bacteria, protozoan cysts

• Filters particulates and many chemicals, pesticides, and heavy metals

• Improves taste, smell and clarity

NEW

16.9 oz UltraPress® Filter and Purifier Bottle, $89.95

Now drink-mix ready, Grayl’s compact UltraPress filter and purifier bottle features a new One-Way Valve, allowing the use of electrolytes, drink mixes, and other flavored beverages right in the bottle so adventurers can carry only one bottle for all their hydration needs. UltraPress fits into any pack pocket (or cup holder), requires zero setup, and makes safe, great tasting drinking water in a mere 10 seconds (3L/min). Perfect for the hiker, backpacker, camper, emergency prepper or global traveler seeking fast flow filtered and purified water.

• Drink-mix and electrolyte ready

• Compact design fits into any pack pocket or cup holder

• Fast flow rate (3L/Min)

• Removes virus, bacteria, protozoan cysts

• Filters particulates and many chemicals, pesticides, and heavy metals

• Improves taste, smell and clarity

• OnePress® Global Protection — Simply fill, press, and drink!

17
NEW

UltraPress® Titanium Filter and Purifier Bottle, $199.95

The world’s first titanium filter bottle is the most versatile water purifier ever. With unparalleled strength to weight ratio, this bottle is ready to meet the most challenging rigors of the outdoors. It makes 16.9 oz of clean drinking water in just 10 second, and is drink-mix ready thanks to Grayl’s One-Way Valve. The Outer Ti Cup can be also be used to heat water and cook food near a fire or on a camp stove.

• CP4 Grade 1 titanium

• Laser-engraved

• Paracord D-ring loop

• Heat it up: Outer Ti Cup can be used for cooking

• Compact: fits into pack pockets and cup holders

• Removes virus, bacteria, protozoan cysts

• Filters particulates and many chemicals, pesticides, and heavy metals

• Improves taste, smell and clarity

• Award winning OnePress global filtration and purification

Titanium Camp Stove, $27.95

Perfect for backpacking, Grayl’s powerful Titanium camp stove weighs only 28 grams and is an excellent pocket-sized companion to the UltraPress Titanium Purifier Bottle.

Titanium Campware

Save space and weight with premium laser etched Grayl titanium campware. Featuring stackable designs,edge-to-edge laser etching, and premium titanium.

• 170mm Titanium Spork, $14.95

• 180mm Titanium Plate, $19.95

• 138mm Titanium Bowl, $19.95

• Titanium Dining Set, $52.95

19
NEW
NEW

L4 - Eryx Ultralight Short, $90

Perfect for longer days and warmer temperatures, Beyond Clothing’s new Eryx Ultralight Short features 4-way stretch softshell construction with a crotch gusset for optimal mobility. With a DWR coating to shed light weather and five pockets for gear, this highly packable short is ready for any summertime adventure.

• 4 colorways

• Seam reduction for low-bulk waistband

• 4-way stretch softshell construction

• Gusseted crotch

• 2 jean-style pockets

• 2 integrated zippered thigh pockets

• 1 integrated zippered wallet pocket

• DWR coating

• Weight: 221g (size 34)

NEW

L4 - Avid Pant,

$90

The people asked, and Beyond listened. As an update to the fanfavorite jogger, the new Avid Pant packs all the essential technical features into a sleek, low-profile design. The 4-way stretch construction pairs with articulated knees to ensure freedom of movement in any rugged environment. This jogger includes four pockets for your EDCs and a DWR coating to shed light rain and wind. The new Avid Pant will be available in two new colors, Nightbreak and Clay.

• 4-way stretch construction

• Elastic waistband

• Zip-fly front

• 2 hand pockets; right with internal zip pouch, left with internal key clip

• 2 back zip pockets

• Articulated knee with tapered cuff hem

• OEKO-TEX® 100 certified

• Weight: 12oz (large)

21

CAMPING

CAMPING

CMP-H1 Camp Seat Heater, $79

Dometic’s CMP-H1 Camp Seat Heater ups your comfort ante while outdoors, providing a variety of ways to stay warm and comfortable in any weather condition. Choose from three heat settings to provide the perfect amount of welcoming heat for sitting under the stars on a cold night, tailgating, outdoor concerts, or even pre-warming your sleeping bag. The Camp Seat Heater is powered by a 12V battery and features a durable, weather-resistant exterior that can withstand even the toughest outdoor conditions.

NEW

HUB 2 $749.99

Optional add on- walls w/window: 99.99

Featuring innovative design and function, the HUB 2 ensures fast shelter whenever you need it. The all-new Weathershield ™ Redux polyester–woven with recycled plastic yarn–provides reliable performance in rugged outdoor environments. The HUB 2 utilizes weight-saving features and patented AIR Frame technology, forming a compact pack size perfect for carrying on your back or throwing in the trunk of your car, perfect for your next outdoor adventure.

• Width: 7.5ft (2,300mm)

• Depth: 7.5ft (2,300mm)

• Height: 7.5ft (2,300mm)

• Weight: 19.7lbs (8.94kg)

• 13.8” x 17.7” x .8”

• Weight: .62lbs

• 3 heating levels

• 5V USB-A or 12V (battery not included)

25
NEW

M/W AlphaTerra, $170 (men’s) / $160 (women’s)

Redefining the way rubber footwear should fit, the AlphaTerra for men and women is LaCrosse’s answer for an easy-to-wear, go-anywhere boot that works seamlessly throughout your outdoor adventures. With an outsole designed for traction in any terrain, non-loading center lugs and larger perimeter lugs provide stellar stability.

• Hand-laid premium rubber over a 5mm neoprene core for flexible, waterproof comfort

• Side-zipper for easy on/off (men’s)

• PU footbed for lasting cushion and comfort

• Thick, cushioning EVA midsole delivers shock absorption and rebound underfoot

• Active Fit for a secure, comfortable fit on foot

• Oversized shank covers the entire arch area for added stability and support

• Multilayer rubber on toe and heel for added durability

• Designed to have an athletic fit, the DP6 last features an 8 mm heel-to-toe drop with slightly more width in the forefoot for stability

• Men’s size: 7-15 (1/2 from 8 thru 11); 8-14W (1/2 thru 11)

• Women’s size: 5-11 (1/2 from 7 thru 10)

• Men’s weight: 2.7 lbs per pair (size 10)

• Women’s weight: 2 lbs per pair (size 7)

• Featuring Alpha Fit with widths and half sizes

NEW
27

Camp Vibes, $9.99-$11.99

This flavor-packing, easy-drinking ale is the evolution of a longstanding taproom favorite at 10 Barrel. Brewed with PNW hops, a touch of honeysuckle and a hint of burnt citrus hoppiness stemming from fresh squeezed oranges, the original recipe started as “Mike Saw a Sasquatch” — a perennial hit on tap at 10 Barrel. The brew was perfected over time, and somewhere along the way brewmaster Bobby Jackson added a twist of lemon for the final touch. The result — Camp Vibes — is a crispon-the-nose, refreshing Golden Ale that never gets old, and now for the first time, it’s available in cans (and at camp)!

NEW

Pub Beer, 6-pack (16oz can) $8-$11 / 18pack (12oz can) $15-$20

Made with organic inspiration and unfiltered exploration, Pub Beer is a lager for the do-ers. Light and crisp with high carbonation and a minor, creamy mouthfeel, floral hops are present with a slight spice and pear character.

29

PNW Edition Skycamp 3.0, $4,699 and Skycamp 3.0 Mini, $4,179

Available in the Skycamp 3.0 and Skycamp 3.0 Mini models, the Skycamp

PNW Edition celebrates the landscape that has become home to iKamper USA. Featuring custom artwork from PNW native Gretchen Leggit, the PNW Edition pays homage to the lush playground of the Pacific Northwest, where it all began. The PNW Edition will be available exclusively at iKamper’s storefront in Kent, WA this summer.

• Black rainfly with forest imagery and Pacific Blue tent canvas

• Commemorative leatherette patch and a custom badge on the hard shell

• Large North Cascades mural on the internal quilted insulation panel

• Black aluminum base and ladder

• All the innovative features, durability and ease of use you expect from iKamper and the Skycamp line

31
NEW

Danner’s 2023 Camp Collection provides all the options you need for post-hike recovery and keeping your feet comfortable throughout the camping season. Whether backpacking, car camping, enjoying the vanlife or a cabin getaway, the options are endless with these versatile styles, and next thing you know — you’ll even wearing them at home.

M/W Shelter Cove Slide, $85

Slip into Danner’s new Shelter Cove Slide this spring and summer — the perfect campmate for men and women after long miles on the trail.

• Ergonomically contoured footbed for maximum comfort

• Dual strap design provides a secure fit and allows forefoot flex

• Plush EVA midsole for superior cushioning

• Vibram® Black Sand outsole with Megagrip technology offers superior grip on wet and dry surfaces

• Men’s size: 6-14 (whole sizes only)

• Women’s size: 5-11 (whole sizes only)

• Men’s weight: 19 oz per pair (size 10)

• Women’s weight: 16 oz per pair (size 7)

NEW
33

M/W Jag Loft, $150

Inspired by the popular Danner Jag family, the low-profile, slip-on Jag Loft for men and women is an ideal camp shoe that’s also great for running into town. Lightly insulated for cooler nights and mornings in the great outdoors, the Jag Loft strikes a perfect balance of comfort and durability — ensuring you and your feet remain happy wherever your adventure takes you.

• Durable suede and textile upper with 200G PrimaLoft® Gold insulation

• Collapsible heel for versatile wear and easy on/off

• Breathable mesh lining

• Cushioning open-cell OrthoLite® footbed

• Lightweight, shock-absorbing EVA midsole made with 20% recycled material

• Danner® Waffle outsole with FrostTrekker rubber compound for traction in cold weather

• Men’s size: 7-15 (1/2 thru 11)

• Women’s size: 5-11 (1/2 thru 9)

• Men’s weight: 22 oz per pair (size 10)

• Women’s weight: 19 oz per pair (size 7)

M/W Forest Moc, $170

From car campers to global nomads and minimalist travelers, Danner created the lightweight, ultra-soft and packable Forest Moc for men and women seeking adventure of all kinds.

• Premium, durable shearling upper with natural wool insulation

• Leather-lined footbed for comfort and natural moisture-wicking

• Low-density PU footbed offers lightweight cushioning and lasting durability

• Nylon shank

• Lightweight, packable design featuring interlocking outsoles

• Danner® Nomad outsole composed of reground rubber

• Men’s size: 7-14 (1/2 thru 11)

• Women’s size: 6-10 (1/2 thru 9)

• Men’s weight: 24 oz per pair (size 10)

• Women’s weight: 19 oz per pair (size 7)

35

ACTIVE LIFESTYLE

ACTIVE LIFESTYLE

M/W Roam Wind Jacket

$100 USD / $120 CAD

$110 USD / $130 CAD (Jade Esra Print)

Made for daily adventures, the Roam Wind Jacket is an extremely lightweight and packable double-weave windbreaker with PFC-free DWR for weather protection.

• PFC-free DWR

• bluesign® product

• Snug fitted hood with a flat brim

• Elastic in hood, hem and sleeve

• Weight: 6oz (men’s large); 5.29oz (women’s medium)

NEW

Roam Pants/Shorts

$80 USD / $90 CAD (Pant)

$65 USD / $75 CAD (Shorts)

A lightweight and breathable active lifestyle pant and short that feature 4-way stretch fabric and are made using recycled Ocean Bound content.

• Ocean Bound Recycled Material

• 4-way stretch fabric

• bluesign® product

• Inseam 7” (Shorts)

• Pant Weight: 8.47oz (men’s large)

• Shorts Weight: 6.35oz (men’s large)

W Roam Legging/Short Tights

$75 USD / $85 CAD (Legging)

$60 USD / $65 CAD (Short Tights) These comfortable leggings and short tights offer versatility and durability for an active lifestyle.

• 4-way stretch for comfort and freedom of movement

• Wide and comfortable waist with an internal drawcord to adjust

• Back pocket in waist band

• Flatlock seams for comfort and durability

• Gusset in crotch for freedom of movement

• 8” Inseam (Short Tights)

• Legging Weight: 7.76oz (women’s medium)

• Short Tights Weight: 6oz (women’s medium)

39
NEW NEW

Simplicity, convenience, security and relentless durability—these are the measures of a great bike rack. For that reason, 1UP USA bike racks are considered the industry standard. From their hitch-mounted systems to roof racks, Add-Ons to accessories, every 1UP USA product is built in the US and engineered to deliver the smoothest, quickest, and most reliable bike mounting experience possible.

2” HD Double, $650.00 – $700.00

This tried and true, rugged rack features a solid, fixed-double system that can be accessorized to accommodate up to four bikes. The Heavy Duty is rated for off-road and RV usage with 50-pound capacity per bike spot, making it capable of going where other bike racks can’t. Designed to fit a 2” receiver, the HD doesn’t require a standard hitch pin to mount, but locks in with an integrated corner expander ball that tightens a theft-resistant hex bolt, allowing depth adjustment in the receiver and removing all for maximum security. With the option of tacking on extra trays and Add-Ons, this rack everything you need to keep the family biking for years to come. Take the bikes off and fold it up for a convenient, compact system that’s there whenever you need it.

off-road where standard with all play rack is and

EZ Pull Handle, $82.00 – $88.00

Actuating the HD Double is a cinch with the EZ Pull Handle, an easy-to-add accessory that extends out from the swivel point beneath the trays so users can easily lower or lift the rack when not in use. Available in two, three, or four tray configurations and compatible with existing racks, it’s an ideal accessory to add that optimizes the HD Double’s user experience drastically.

License Plate Holder 2.0, $56.00 – $58.00

Newly redesigned with easy pivot settings and fresh new functionality, 1UP’s License Plate Holder 2.0 attaches onto any 1UP rack to keep the license plate visible at all times. Its lightweight frame fits any standard license plate and can quickly and easily be attached or removed.

41

Aleck, the maker of best-selling helmet audio and comms systems for skiers and snowboarders, is launching into bike this spring! With the new Aleck Punks—the industry’s first true wireless, near ear audio and comms system for cyclists—and a Tocsen crash sensor, Aleck brings new tech to road, mountain, and gravel biking for a more immersive, social, and safe ride alone or with a group.

Aleck Punks

$149.95 USD / $199.95 CAD

It’s time for a totally amplified ride, with music pumping, hearing friends’ joy, dropping whoops and yips, all while maintaining perfect situational awareness. Purpose-built for cyclists, the Punks are slim, stylish, truly wireless speakers that offer Hi-Fi near-ear audio and double as the clearest unlimited range group comms system ever used. Want to chat a little? Use Push-to-Talk. Feel like miles of competitive trash talking? Get the group connected on Party Mode. All the controls are right at a rider’s fingertips so the phone can stay tucked away.

• Near Ear True Wireless Audio

• Unlimited Range Group Comms

• Dual Wind Blocking Mics

• Mounts to Any Open Face Helmet

• Slim & Featherweight

43
NEW

Aleck Tocsen Crash Sensor

$59.95 USD / $79.95 CAD

A high precision 200 g crash sensor that mounts to any helmet. Designed to reliably detect and automatically respond to serious helmet impacts, the Tocsen Crash Sensor sets off an alarm and communicates incident location to emergency contacts and the wider Heroes Nearby network— app users within 3 km (1.8 mi) of the incident location.

• Reliable Crash Detection

• Automated Rescue

• Mounts to any Helmet

• Dust & Waterproof IP67

• Rechargeable w/ Long Battery Life

• No Running Cost

NEW
45

Chirp Wheel XR, $39.99-$129.99

Launching July 2023

Chirp’s new XR wheels provide spinal traction, trigger point therapy, and muscle knot release. Offered in three sizes (sold individually or in a 3-pack) to provide different types of massage and release.

• 10” wheel - a high frequency of acupressure points hits tight muscles along the spine, increases blood flow, and loosens up tension from poor posture or fatigued muscles.

• 6” wheel - replicates the feeling of a deep tissue shiatsu massage with 360-degree trigger point targeting nodes.

• 4” wheel - replicates the soothing feeling of sub-occipital release. The nodes mimic fingers pressing on trigger points located at the base of the skull for relief of neck pain, headaches, and stress, for better rest and relaxation.

NEW

Chirp Wheel Pro, $149.99

The new Chirp Wheel Pro provides a deep massage with vibration to alleviate back pain and tension, improve range of motion, help warm up muscles and recover faster. Three vibration options provide different pulses to deeply massaging trigger points, increase blood flow, and accelerate recovery.

• 8-inch diameter

• 5-inch width fits between the shoulder blades

• Spinal Canal™ protects the spine from pressure

• 2-hour battery life for sustained use

• 11mm max comfort foam padding

47
NEW

Chirp Wheel XL - Super Comfort, $69.99

The Chirp Wheel XL’s wider, 7-inch base provides added stability and extra balance support, and disperses weight for gentler tension release in the back. Thicker foam provides extra comfort and support to gently massage through tight fascia and muscle knots. Designed for those with sensitive, tight, and larger backs.

• 10-inch diameter

• 7-inch width for extra balance support

• 50% thicker Ultra Comfort Padding

• Rigid core holds up to 500 lbs

• Spinal Canal™ protects the spine from pressure

NEW

Chirp 3-in-1 Muscle Roller, $69.99

Small enough for a gym bag or travel, Chirp’s new 3-in-1 Muscle Roller is great for runners, cyclists and other athletes. This customizable muscle recovery tool features three interchangeable focus wheels - light, firm and deep tissue - to break through fascia and stimulate blood flow for muscle pain reduction and faster recovery. Use the wheels with or without the handle.

• Interchangeable wheels

• Three wheels for light, firm, and deep tissue massage

• Wheels can be used with roller handle or without

• Stimulates blood flow for faster recovery

• Breaks through facia to restore muscles and reduce pain

49
NEW

URBAN

URBAN

Vika Jacket, $140 USD / $180 CAD

This 2-layer jacket for men provides clean and stylish protection from the elements with PFCfree DWR, making it the perfect outer layer whether night or day.

NEW

T2 Rain Jacket and W T2 Raincoat

$200 USD / $220 CAD

Made from garment recycled material, this rain jacket and raincoat can be recycled at the end of its lifespan. Featuring HELLY TECH® Protection 2-layer fabric construction with PFC-free DWR, several additional adjustments provide a dialed in fit for whatever layers you have on underneath, keeping you dry and comfortable throughout the day.

M/W Active Ocean Bound Jacket

$180 USD (M) / $170 USD (W)

$210 CAD (M/W)

Lightweight and breathable, this jacket is made from Ocean Bound recycled material, using recycled plastic that is sourced within 50km (30 miles) of a coastline or main waterway in regions where waste is mismanaged. Featuring HELLY TECH® Protection 2-layer construction with PFC-free DWR and critically taped seams, the Active Ocean Bound Jacket provides stylish comfort and performance all day long.

53
NEW NEW

W Essence Rain Jacket, $180 USD / $220 CAD

Stay protected from the rain in this cute and functional outer layer built for an active lifestyle featuring HELLY TECH® Protection 2-layer fabric construction with PFC-free DWR and a ventilation opening in the back for added breathability.

NEW

W Seven J Plus Size Jacket $100 USD / $130 CAD

This fully waterproof jacket featuring HELLY TECH® Protection 2-layer fabric construction with PFC-free DWR is the quintessential layer to wear from city streets to mountain peaks. Designed with exploration in mind, the Seven J includes quick-dry lining for comfort, is fully seam sealed and is a bluesign® product so you can feel extra good about your purchase.

55
NEW

Hailing from the Pacific Northwest, fun runs in 10 Barrel’s blood. And when it their canned party cocktails, it means perfectly blended, boozy PNW nectar that’ to drink anywhere, anytime. Each artisanal cocktail has been delicately crafted Barrel brew team and perfected over years for a taste you won’t believe comes Whether you’re hanging in the backyard, headed to the beach, or invited to a party; our cocktails can turn any venture into a 10 Barrel Cocktail Party.

it comes to that’s ready crafted by the 10 comes in a can. a dinner

Golf Tea, $11-$15 (4-pack)

This 19th-hole staple features house-made lemonade, craft iced tea, and a sploosh (or three) of vodka. Our twist on a traditional Arnold Palmer, Golf Tea is scientifically proven to make your game stronger (if only in your mind). Link ‘em up, knock ‘em down — it’s a hole-in-one.

• 7.1% ABV

• Available year-round

Moscow Mule, $11-$15 (4-pack)

Cool off a Sunday afternoon with 10 Barrel’s traditional Moscow Mule — a boozy, crush-worthy can of sweet, summer breeze. House-made ginger beer, a long pour of locally sourced vodka and a hardy splash of lime juice — drink it over ice in your trusty copper goblet.

• 10.9% ABV

• Available year-round

Grey Hound, $11-$15 (4-pack)

This long-time favorite, originally dubbed the “Jimmy Carter” at 10 Barrel’s first pub, is the brewery’s spin on a classic Grey Hound, made with natural grapefruit juice and a carbonated twist. It’s boozy as hell, though you can hardly taste the liquor.

• 11.8% ABV

• Available year-round

Mai Tai, $11-$15 (4-pack)

This smooth, Mai Tai blends fresh-squeezed orange, lime and pineapple juices with a hint of coconut and a stiff pirate’s swill of premium rum. Go ahead, get tropical.

• 12.5% ABV

• Available year-round

57

Big Green Egg is the most versatile cooking system on the planet. It’s the original modern day ceramic Kamado cooker—part grill, part smoker, part oven— and can turn out treats from slow cooked ribs to seared steaks to pizzas and pies. If there’s a dish that needs cooking, the Big Green Egg has it covered. Praised for its ability to cook in frigid winter temps and on hot summer days alike, this four-season grill has garnered a cult-like following of “Egg Heads.” Now with new “EGGcessries” like the Pizza Oven Wedge and Rotisserie kit, the customizable cooking system is the backyard solution that will open a new world of culinary possibilities for you, your friends and family. Buyer beware, you may have the whole neighborhood banging down the door to sample the goods.

Large Big Green Egg, $999

Of the six available sizes of Big Green Egg, Large is the most popular and versatile. It’s the perfect piece for backyard grilling with a grilling surface that fits up to eight steaks at once. Pop in the Pizza Oven Wedges to transform it into a pizza oven, or tack on the Rotisserie for the ultimate evenly cooked bird.

Pizza Oven Wedges, $119.95

A twist on your traditional pizza night, this simple accessory turns your Large Egg into a ceramic pizza oven. Used with an EGGspander, convEGGtor Basket, and/ or a convEGGtor, the new Pizza Oven Wedges create restaurant-quality pizza right in your backyard.

• A front opening that allows cooks to easily monitor pizzas for desired readiness.

• Perfect for pizza, breads or other baked goods.

• With the wedges in place, temperature holds for hours set it in a range from 400°F/204°C to 700°F/370°C.

• Insulating ceramics enable heat retention for even cooking.

• Made with two cast aluminum wedges.

• Easy to handle and store with no rusting.

• Accommodates pizzas up to 14 inches (36 cm).

59

WORK

W Manchester 2.0 Softshell Vest

$85 USD / $110 CAD

This sleeveless iteration of the Manchester 2.0 Softshell is ideal for keeping you warm to the core on days of varied weather. With most of the same fabric features of the Manchester 2.0 Softshell Jacket, this female designed softshell vest features a brushed fleece-lined collar and pockets that are soft and warm for the hands. On the outside, the PFC-free DWR coating and membrane provide extra protection against the elements. A great option for spring, or as mid-layer on the coldest days, the Manchester 2.0 Softshell Vest is a versatile new staple in the Workwear collection.

W Manchester 2.0 Softshell Jacket

$100 USD / $135 CAD

The newest iteration of the Manchester Softshell Jacket for women features an easy-on-skin soft shell coated in PFC-free DWR with a membrane to keep you dry in any condition. Its adjustable hem and articulated sleeves are designed to keep you warm on brisk active days outdoors, and its brushed fleece collar holds in heat while seamless shoulders ward off the elements. Add in brushed fleece pockets and you’re ready for whatever the workday may bring!

Kensington Tech Polo

$68 USD / $80 CAD

This classic polo tech tee is made of 100% polyamide for excellent resiliency and breathability. Designed for a commanding look on any job site, the Kensington Tech Polo was made for men who work hard and want to look great doing it.

NEW NEW

Kensington Tech Tee

$55 USD / $65 CAD

Helly Hansen’s Kensington Collection is designed to keep folks comfortable no matter how tough the job gets. It’s made with a soft-next-to-skin combination of cotton and elastane that ensures moisture management as a base layer on cold days, and breathability when the temperatures rise.

M/W Manchester Shorts

$45 USD / $85 CAD

With a gusset in the crotch and 2-way mechanical stretch fabric, these durable work shorts are made with comfort and range of motion in mind. A broad thigh pocket with a fastener closure help keep small tools in-reach, and pair with an included ID card loop and ruler opening for maximum utility. Available in both men’s and women’s styles, this versatile work short is a Spring wardrobe staple for doers in any profession.

63
NEW

W Riverside, $185

Inspired by the comfort and flexibility of your favorite hiking boot, the durable Riverside is made for long days on the job. A thick EVA midsole provides cushioning for all-day comfort, and an oil- and slip-resistant outsole provides stability and traction without added weight.

• Durable leather and textile upper

• Rubber rand provides added durability and abrasion-resistance in high-wear areas

• Danner® Dry waterproof protection or breathable mesh lining options

• Lightweight EVA footbed offers cushioning comfort

• Shock-absorbing EVA midsole

• Nylon shank

• Danner® Riverside oil-and-slip-resistant rubber outsole confident traction for indoor and outdoor work environments

• Steel toe meets or exceeds ASTM F2413-18 I/75 C/75 EH

• Electrical hazard protection ASTM F2892 –18

• Women’s sizes: 5-11 (½ thru 10)

• Women’s weight: 35 oz per pair (size 7)

NEW

M/W Lead Time, $160

You can’t hit the trails every day of the week, but you can bring a bit of the outdoors to the warehouse or factory floor. Inspired by Danner’s popular Trail 2650, these work shoes have the comfort and fit of a hiker with the safety features your job requires. A breathable suede and textile upper won’t snag or rip like mesh. An oil-and-slip-resistant rubber outsole provides traction. And they come equipped with a composite safety toe and electrical hazard protection.

• Durable synthetic and textile upper

• Quick-drying, moisture-wicking, breathable mesh lining

• Updated EXO Heel System features lightweight TPU to provide maximum support and comfort with a reinforced external heel counter

• Lightweight EVA footbed offers cushioning comfort

• Shock-absorbing EVA midsole

• Nylon shank

• Vibram® Lead Time non-marking, oil-and-slip-resistant rubber outsole offers versatile traction from indoor to outdoor environments

• Non-metallic toe meets or exceeds ASTM F2413-18 I/75 C/75 EH

• Men’s sizes: 7-14 (½ thru 12); EE: 8-14 (½ thru 12)

• Women’s sizes: 5-11 (½ thru 10)

• Men’s weight: 35 oz per pair (size 10)

• Women’s weight: 27 oz per pair (size 7)

65
NEW

WH inc. is a potent team of well-connected PR pros, marketers, creatives, and event experts. Based in Seattle, WA, with the Pacific Northwest as our backyard, we believe that a passion for and participation in the activities our brands support gives us an unparalleled approach to our work.

WHO WE ARE

Our duty is to be a resource for you, our trusted media partners. This means we work with and promote brands that we truly believe in and whose gear we have tested and trust ourselves. We take our role in promoting the very best seriously.

LUMINATE was built as a tool for you, providing a glimpse into the latest and best products coming to market throughout the year. As you browse the pages, please let us know if we can answer any questions or be of further assistance regarding upcoming editorial opportunities. The faces you see here are the trusted PR professionals on the larger WH marketing team who support the brands in this media guide. We are here to answer your questions, facilitate your testing experiences and bring you the brand stories that you can, in-turn, provide to your readers.

See you out there.

MARTIN General
67
MIKE MISSELWITZ Account Manager
Please send all inquiries to WHPR@WH1969.com and we’ll get back to you right away.
CELESTE BURGER Account Coordinator ZACH ZENTENO Account Executive DELLISANTI Manager
MARTIN MAISONPIERRE General Manager TARA YANT PR Director

WH1969.COM

Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.