LUMINATE SS22 Media Guide

IN THIS ISSUE 04 MOUNTAIN/HIKE 08 HELLY HANSEN 14 GRAYL 16 BEYOND CLOTHING 18 DANNER 20 CAMPING/VANLIFE 24 PEACE VANS 30 DOMETIC 36 FORE WINDS 38 LACROSSE FOOTWEAR 40 HELLY HANSEN 42 OVERLANDING/4X4 46 ONX OFFROAD 48 DOMETIC 50 IKAMPER 56 LIGHTFORCE 58 STEP 22 60 ACTIVE LIFESTYLE 64 DANNER 66 WUNDERGROUND 68 HELLY HANSEN 74 WORK 78 HELLY HANSEN 82 DANNER 84 DOMETIC 86 LACROSSE FOOTWEAR 90 2

WHO WE ARE

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MOUNTAIN MOUNTAIN MOUNTAIN MOUNTAIN MOUNTAIN MOUNTAIN

N/HIKE IN/HIKE N/HIKE IN/HIKE N/HIKE IN/HIKE

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MOUNTAIN/HIKE

MOUNTAIN/HIKE

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M/W ODIN PRO SHIELD JACKET $220 USD | $250 CAD

Developed with insights from the Squamish Search and Rescue team, the Odin Pro Shield Jacket is a cool-weather cross-layer designed for enhanced versatility in shifting mountain conditions and eliminates the need to carry extra layers. The Odin Pro Shield can be worn as a mid-layer or as standalone weather protection and features a fortified, technical fleece fabric that looks and feels like no fleece before. Bringing in a woven nylon face allows for a water-tight fabric with amazing durability and protection, while the gridded quick-dry interior ensures optimal temperature control during demanding activity, keeping breathability and stretch at the core of this piece. Designed to withstand a wide variety of weather conditions and harsh environments, the jacket includes a PFC-free DWR treatment for water-repellent protection and an articulated and gear-compatible construction for maximum comfort, fit and mobility.

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HELLY HANSEN - MOUNTAIN/HIKE

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M/W RAPIDE LIFALOFT AIR JACKET $280 USD | $300 CAD

The Rapide Lifaloft Air Jacket pushes the limits of outdoor performance with its highly durable construction, innovative insulation and everlasting DWR-infused face fabric. Designed with insights from Squamish Search and Rescue, the jacket is a lightweight insulator featuring Lifaloft Air 75g insulation - lighter and warmer insulation than traditional polyester insulation, featuring more air pockets and an open structure exposed insulation for increased moisture transfer away from the skin and maximum breathability during high output activity. The Rapide Lifaloft Air Jacket also introduces an everlasting DWR-infused 20 denier Nylon face fabric for the first time where PFC-free water-repellent substances are woven into the yarn instead of applying any after-coating. This approach achieves a no wash-off, no wear-off water-repellent protection, meaning the garment will never require reproofing, and additionally saves water, chemicals and energy use during production.

M/W VERGLAS SHADE HOODIE $55 USD | $65 CAD

The Verglas Shade Hoodie for men and women is a lightweight, comfortable and fast-drying baselayer. Made in part from recycled polyester, this hoodie wicks away moisture during high intensity activity, and features a cooling yarn that offers UPF sun protection.

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ODIN HUGINN 2.0 PANT & W ODIN MUNINN 2.0 PANT $200 USD | $230 CAN

Developed with and tested by mountain search and rescue teams, the Odin Huginn 2.0 pant and W Odin Muninn 2.0 pant combines highly technical features and purposeful design.

Durable 4-way stretch fabric maintains comfort during movement, while PFC-free DWR treatment provides all-weather protection. With the ability to perform as a backcountry alpine pant, hiking pant and ski touring pant with an expansion of the gusset at the bottom cuff, these are best suited for winter into early spring.

M/W RASK LIGHT SOFTSHELL PANT $150 USD | $160 CAN

Ideal for late spring into early summer hiking, the Rask Light Softshell Pant is designed to be fast and light during high-intensity outdoor activity. The pant features lightweight, durable, abrasion-resistant 4-way stretch double weave softshell fabric that is treated with PFC-free DWR for added protection in harsher conditions.

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BOTTLELOCK™ HIP PACK 4.5L, $149.95 USD

The best multi-use hip-pack and sling ever, this is designed to carry Grayl® bottles with grippy BottleLock™ construction zones for added security. Whether it’s hot laps through the woods, quiet steps along a river or canyon, or urban exploration — you’ll find this bag is adventure-ready for any activity and environment. Jam-packed with features, this hydration hip pack can do it all.

FEATURES • External front zipper pocket with keyclip.

• Internal zippered pocket for valuables • 500d MultiCam® Cordura® DWR Coated water-resistant exterior • EcoPak® recycled polyester DWR water-resistant liner • YKK Aquaguard matte black urethane coated zipper with x-pac flap for added weather resistance • BottleLok™ Tie Down System with grippy slip-not lining: firmly grasps and secures any hard bottle up to 32oz capacity (UltraPress, GeoPress) • EasyCollapse™ pocket for 12oz - 16oz cups or bottles • 2” x 2.25” Velcro® Panel (loop side) for Morale Patches made with Velcro (hook side).

• Easy adjustment waist strap w/ Beestee Dee ring • Molle webbing front and side panels for clipping knives, cord, loops, clips, etc.

• Webbing handle for easy hand carry.

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16.9OZ ULTRAPRESS® PURIFIER & FILTER BOTTLE $89.95

Compact and easy to use — the UltraPress® Purifier fits into any pack pocket (or cup holder), requires zero setup, and makes 16.9 ounces of clean purified water in a quick 10 seconds (3L/min). On-the-go filtration and purification for the hunter, hiker, backpacker or global adventurer seeking fast-flow purified water for drinking, filling hydration reservoirs and cooking.

The UltraPress is available in nine fresh colors ranging from the landscapeinspired Nature Collection to the bold, yet subtle Covert Collection.

FEATURES • Compact and easy-to-use, the UltraPress fits into any pack pocket (or cup holder), requires zero setup, and makes clean purified drinking water in 10 seconds (3L/min).

• Award winning OnePress™ global protection is effective on all 7 continents and empowers adventurers and travelers to drink from the world’s sketchiest water sources. Simply — Fill. Press. Drink.™ • Removes all waterborne pathogens including virus (e.g. Rotavirus, SARS, Hepatitis A, Norovirus), bacteria (e.g. E. coli, Cholera, Salmonella, Dysentery) and Protozoa (e.g. Giardia, Cryptosporidium, Amoebae).

• Ultra-powdered activated carbon filters particulates (sediment, microplastics) and adsorbs many chemicals, pesticides, herbicides, heavy metals, VOCs, flavors and odors.

• Replaceable purifier cartridge rated for 300 cycles (40 gal. / 150L).

• RiverFlow™ spout delivers a fast-flow of clean drinking water for chugging, filling hydration reservoirs and other bottles.

• FlipCarry™ handle rotates 90° for effortless separation (Inner Press from Outer ReFill) and easy carrying; provides a large pressing surface when flat.

• Multi-functional SimpleVent™ drink cap vents air (by twisting cap ½ turn) during purification and filtration; protects spout from cross-contamination.

• SoftPress™ ergonomic comfort pad (on drink cap) provides for non-slip, anti-fatigued pressing.

• TPE TopoGrip™ placed on all heavy use surfaces for tactile, non-slip performance and durability.

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YUBA ULTRALIGHT L6 RAIN ANORAK $285

The Yuba L6 Rain Anorak boasts all the features you’d expect in a typical 3L shell, but in a fraction of the weight. At only 7.76oz with a 20,000mm waterproof rating, the Yuba is one of the lightest true 3-layer jackets on the market, thanks to the Pertex® Shield waterproof membrane. Featuring waterproof zippers, a helmet-accommodating hood, a kangaroo pocket + right bicep pocket and 3M® black reflective treatment for increased visibility, the Yuba is the go-to shell for warm rainy days or any high output activity. With the self-stowing pocket, the Yuba L6 Anorak makes it easy to throw in a pack or trunk, keeping you prepared for the next unexpected storm.

AVID ULTRALIGHT L4 PANT $90

Crafted with versatility in mind, the Avid Ultralight L4 Pant is a multi-season jogger ready for any adventure. The ultralightweight, flexible shell combines nylon and spandex for exceptional mobility and high compressibility. Wind and water resistant, this quick-drying jogger sports multiple pockets, an elastic waistband and tapered cuffs for a low, bulk-free profile. An excellent standalone piece in milder weather and a suitable midlayer when temperatures drop, you’ll want to take the Avid L4 on every excursion.

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SUPPORTING TRAILKEEPERS OF OREGON Danner has partnered with Bend-based 10 Barrel Brewing to launch Rock Hop Cold IPA. This new beer is a celebration of two Oregon companies that value quality and a commitment to craftsmanship – whether bootmaking or brewing. Rock Hop is a cold fermented beer with the bold hoppiness traditionally seen in a West Coast IPA, but with notes of fresh pine and orange zest with low bitterness on a soft malt backbone. Made for enjoyment at home and on the trails, the Cold IPA is now available at liquor retailers and on tap at pubs and restaurants throughout most western and mountain states.

A portion of proceeds from 10 Barrel x Danner Rock Hop Cold IPA will benefit Trailkeepers of Oregon, a non-profit volunteer organization that maintains and preserves Oregon’s hiking trails.

Let us know if you’d like a Rock Hop 6-pack or 10 Barrel voucher sent your way!

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CAMPING/ CAMPING CAMPING/ CAMPING CAMPING/ CAMPING

/VANLIFE G/VANLIFE /VANLIFE G/VANLIFE /VANLIFE G/VANLIFE

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PEACE VANS

Founded in 2013 as a repair shop for vintage VW Vanagons, Peace Vans has evolved to become the largest VW camper van shop in North America, and Mercedes Benz’s trusted partner for its modern, practical pop-up Metris camper van. Additionally, in 2016, Peace Vans introduced its unique Rental Program that offers consumers a fleet of well-equipped vintage and modern vehicles for amazing experiences and trips around the scenic Pacific Northwest. Centered around connection, community and the inspiration provided by the great outdoors, whether through their Rental Program, Mercedes Metris Conversions, Experiences and Membership options, VW Renovation or Electric Conversions, Peace Vans is in the business of putting epic smiles on people’s faces and helping adventurers create amazing memories.

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RENTALS

From vintage to modern, Peace Vans’ Rental Program allows adventure-seekers to wander with no destination in mind or take advantage of Peace Vans’ curated itineraries to experience the most localized journey, for an average of ~$300/night. Whether you prefer the vintage Vanagon or the modern Mercedes Metris, Peace Vans delivers a truly unique and personalized experience for your road trip adventure. Both models comfortably sleep 4 people (ideally 2 adults and 2 children) with the pop-up top and seat converted bed; come with a built-in stove, fridge, sink and storage; and additional “bells and whistles” such as custom Spotify playlists, a 24/7 staffed help line, trip planning support, hand-selected, high-quality camping items and local Seattle coffee ground to perfection for any of the five different brewing styles you prefer. Whether wanting to get away on a solo mission or traveling with your partner, family or friends, explore the magic of the Pacific Northwest by Peace Vans Vanagon or Mercedes Camper.

VINTAGE VANAGON The Vintage VW Vanagon has long been considered the interstate icon for its functionality and durability. Embodying the full “vintage” experience (each camper undergoes ~$25,000 in restoration before it enters the fleet to ensure safety while on the open road), the Vanagons do not have AC, but “windows down” works great in the PNW. This style tends to get a lot more looks, is extremely fun to drive and is generally more evocative of the classic VW experience.

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MODERN MERCEDES CAMPER This style is perfect if you want the pop-up camper experience with modern amenities – you may not get as many hand waves or peace signs on the road in the Mercedes vans, but if you need to cover a lot of miles in a day or aren’t fond of the vintage vibe, this is an amazing choice.

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EXPERIENCES & MEMBERSHIP

To accompany the unique mode of transportation, Peace Vans also offers Experiences and Membership options. No longer content with keeping hidden gems to themselves, Peace Vans Experiences offers unique opportunities to explore the most amazing corners of the PNW in new and exciting ways. From Skagit Valley Birdwatching to Kayaking and Foraging, Peace Vans is thrilled to share 10 years of PNW-centric findings for ~$200/trip (not including the cost to rent a van). In addition to Experiences, Peace Vans also offers a Membership program for $1000/year (not including the cost to rent a van). Along with access to Peace Vans Experiences at a discounted rate, becoming a member is a great way to gain access to the entire rental fleet with no minimum rental requirements, early pick-up and late drop-off options, and access to last minute rental inventory (rent with as little as 48 hours notice).

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ALL NEW! DOMETIC GO

DOMETIC GO is a collection created to make outdoor living easier than it’s ever been. From furniture and storage to a complete water solution, every product is thoughtfully designed to work together and fit seamlessly into your trunk making it that much easier to say “yes” rather than “no” to the outdoors.

With DOMETIC GO, you’re good to go.

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CMP-C1 COMPACT CAMP CHAIR

CMP-C2 COMPACT CAMP BENCH

Anywhere your outdoor adventures take you, the CMP-C1 Camp Chair has your back. Comfortable, compactable and constructed with lightweight aluminum, the CMP-C1 is the go-to chair when you’re on-the-go.

With an abundance of practical uses, the CMP-C2 Compact Camp Bench brings indispensable convenience to your outdoor setup. Seating two people and supporting up to 300lbs, this compactable, lightweight aluminum bench is a must-have around camp.

CMP-T4 COMPACT CAMP TABLE

CMP-B2 BLANKET

Versatile, sturdy and portable, the CMP-T4 Compact Camp Table is the only table you’ll need for outdoor living. With three adjustable height options (coffee table, kids table, dining/prep) and reliable bamboo/aluminum construction, the CMP-T4 is ready for any camp meal, game night or gathering in the fresh air.

The CMP-B2 Blanket is your new go-to for all outdoor purposes. Weatherproof on one side and padded on the other, this blanket is perfect for everything from al fresco adventures and picnics on the beach to chilly nights around the firepit.

$149.99

$199.99

$99.99

$139.99

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SOFT STORAGE PAC10 PORTABLE GEAR STORAGE 10L $59.99

PAC20 PORTABLE GEAR STORAGE 20L $99.99

PAC-IN10 INSULATED INSERT $39.99

PAC-IN20 INSULATED INSERT $49.99

Perfect for the “grab and go” adventure, the PAC10/20 soft storage options pack enough volume for your outdoor essentials without weighing you down. Throw in the insulated inserts to turn your soft storage into a cooler, keeping your food and drinks cool on the trail, at the lake or on the road.

PAC H50 HARD STORAGE $149.99

Waterproof and dustproof, the PAC H50 Hard Storage Container organizes your goods just as well as it protects them. For hassle-free packing, take the PAC H50 straight from your garage to your car, keeping your gear in check along the way.

Compatible with the PAC10 and PAC20 soft storage options, the PAC H50 is equipped for every type of outing.

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HYD-J11 HYDRATION WATER JUG 11L $69.99

Dometic’s new HYD-J11 Hydration Jug addresses a long-neglected, yet key component of camping and outdoor life: water storage. This hard-shell jug stores up to 11L, stows neatly against camp gear due to its modular design and sports a molded hand grip at the base for easy, controlled pours. Featuring two openings - one Nalgene-sized cap for water filtration compatibility and a separate, larger opening for easy cleaning - the HYD-J11 Hydration Jug revolutionizes outdoor water storage and management like never before.

HYD-WF HYDRATION WATER FAUCET $99.99

Bring the convenience of your kitchen outdoors with the HYD-WF Faucet.

Compatible with the HYD-J11 Jug or as a standalone piece, the HYD-WF Faucet brings running water to camp, allowing you to wash your hands and dishes or fill your bottle with the ease of a single tap. From the backyard to the backcountry, the HYD-WF Faucet fundamentally reimagines outdoor water use and conservation.

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PATROL SERIES $169.99 - $399.99

Enjoy long-lasting ice on your next camping trip or weekend outing with the Patrol ice chests by Dometic.

Sporting thick polyurethane insulation and a robust, one-piece rotomolded polyethylene shell, the Patrol Series is built to withstand the rugged environments off the beaten path. Featuring a wraparound freezer seal, leak-proof drain and a multi-use dock that boasts a cup holder, fishing rod holder and bottle opener, the Patrol ice chest places no limits on adventure.

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DRINKWARE 2.0 $14.99-$39.99

Dometic insulated vacuum-sealed bottles ensure your cold or hot drinks maintain their temperature while you’re on the move. Double-wall insulation keeps drinks hot up to 12 hours and cold for up to 24 hours (Thermobottle).

The stainless steel used in the bottle has been carefully selected to ensure its longevity, easy cleaning and a high level of hygiene. Dometic drinkware is leakproof, dishwasher-safe, and BPA-free.

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FORE WINDS CAMP STOVES AND ACCESSORIES

FORE WINDS high-quality camp stoves and accessories transform outdoor cooking from ordinary to extraordinary. Made to inspire the campside chef, FORE WINDS camp stoves combine Japanese-design with the highest quality materials to offer durability and cooking performance even in the most demanding conditions. Using safe, clean-burning butane fuel that is longerburning and a lighter alternative to propane, FORE WINDS satisfies the needs of the camper, expedition traveler, backpacker and true food lover.

COMPACT CAMP STOVE $79 USD

The smallest camp stove in FORE WINDS lineup, the Compact Camp Stove is designed to be compact, lightweight, powerful, and well-functioning in all weather conditions. For backpackers needing to carry the lightest load possible, this stove is highly portable and packs easily into its durable soft grip EVA carrying case where it can slip easily into a backpack or jacket pocket. At just 0.6 lbs., it won’t weigh you down and the simple set up and push button ignition will have you cooking in no time.

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RUGGED CAMP STOVE $149 USD

The toughest FORE WINDS model, the Rugged Camp Stove is the choice of the outdoor gourmet chef and features an enamel-coated steel construction in a durable one-piece rectangular design. Magnetic locking secures the gas cartridge in use, while the cooking flame is protected by an innovative double-wind shield design. For added portability this camp stove fits securely into a durable, heavy-duty plastic case that’s equipped with a carry handle making it easy to grab and go while weighing only 5.29lbs.

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WOMEN’S ALPHA MEADOW $100

The Alpha Meadow is a 100% waterproof rubber slip-on for women; perfect for all those times the protection of a rubber boot is needed without the full height. Featuring a versatile outsole with reliable traction in rain, mud and snow; and thanks to its low height and ability to slip on and off with ease, this will be the pair you leave by the door for quick access when heading outdoors for whatever it may be.

MEN’S ALPHA MUDDY $100

Effortless to slip on and off and now available in Dark Gray, the men’s Alpha Muddy is built with LaCrosse’s premium, waterproof rubber and a cushioning neoprene interior for the ultimate in outdoor ease, comfort and durability.

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M/W CAMPFIRE 2.0 PANT $90 USD | $100 CAD

The Campfire 2.0 Pant is a multipurpose and lightweight trail pant designed for adventure and travel. Inspired by technical design, this pant is comfortable in a variety of conditions and features quick-drying PCF-free DWR treated fabric, recycled fabric with 2-way strethch, ample pockets and an elastic waist with adjustable belt for customizable fit.

CAMPFIRE SHORTS $70 USD | $80 CAD

Featuring the same technical design and elements as the matching pant, the Campfire Shorts are ideal for warmer days and adventures.

SOLEN WATERSHORTS 9.5” $75 USD | $85 CAD

W SOLEN CLASSIC RECYCLED WATERSHORTS 5” $65 USD | $70 CAD

Perfect for camping, hiking or a beach day, these shorts feature 2-way stretch and soft cotton touch fabric that’s perfect for all day wear, wet or dry. S.Café fibers in the Solen fabric provide 50+ UPF sun protection along with natural odor management and excellent moisture management.

S.Café is developed through a low-temperature, high-pressure and energy saving process, where recycled coffee grounds are infused during fiber creation into the face recycled polyester fiber to boost UPF protection and natural odor management that will never wash out.

W LIFA TECH LITE HOODIE $85 USD | $85 CAD

W LIFA TECH LITE JOGGER $80 USD | $80 CAD

Made with LIFA® Active Training Fabric, this hoodie and jogger set is designed for lightweight comfort and constructed with technical materials that make it ideal for a range of activities.

The joggers include two front hand pockets for essentials while the hoodie features a large kangaroo pocket at the front.

Both the hood and waist are adjustable for comfort and fit.

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W VETTA SHORTS $65 USD | $70 CAD

The W’s Vetta Short enhances key comfort and movement features you’d expect in a trail short, with an updated design that makes them appealing for off-trail wear. Designed with a soft yoga waistband and nylon quick-dry stretch woven fabric, these shorts maintain next to skin comfort and stretchiness that allows for freedom of movement no matter the activity.

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OVERLAND OVERLAN OVERLAND OVERLAN OVERLAND OVERLAN

DING/4X4 NDING/4X4 DING/4X4 NDING/4X4 DING/4X4 NDING/4X4

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ONX OFFROAD

$29.99/YEAR (PREMIUM) | $99.99/YEAR (ELITE) Unlock more adventures with onX Offroad to gear up for the offroad season. Plan and discover 550,000+ miles of trails, find campsites, and share tracks or waypoints with friends. With Apple CarPlay and Android Auto integration, navigation tools are now accessible straight from the dashboard. It’s all about knowing before you go and being able to find your way once cell service is long gone. With three user levels available, the options are endless.

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CFX3 COOLER SERIES $839.99 - $1449.99

With the Dometic CFX3 powered cooler, you have control over your outdoor experience like never before. Featuring the powerful VMSO3 compressor cooling technology, the Dometic CFX3 cools from 68°F to -7°F while using less power than a 60W light bulb. Go farther without worry of draining your battery – the CFX3 actively monitors battery power and turns itself off when low voltage is detected. The 3-stage dynamic battery protection system allows deep draw off vehicle batteries while preventing the dreaded dead car batteries when off the grid. With a heavy-duty yet lightweight ExoFrame construction, on-road and off-road, in the backyard and on the water, your ordinary and extraordinary adventures will be fueled by fresher, safer food, less waste and more confidence, giving you the power to be present in the moment.

PLB40 PORTABLE LITHIUM BATTERY $849.99

The Dometic PLB40 Ah Lithium Iron Phosphate battery adds a safety net against dead car batteries when travelling off grid. Delivering high levels of mobile power – up to 53 hours of Dometic CFX3 45 cooling on a single charge - the PLB40 is designed to power portable coolboxes and other 12V appliances when you’re exploring places unknown. Thanks to its lightweight and compact design you can enjoy true independence and travel farther than ever before.

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DISCO SERIES $490

With endlessly adjustable features to fit any cooking style, the Disco Series cooking system has you and your friends covered whether you’re relaxing in the backyard, camping with friends or exploring the backcountry. Expand your repertoire of campsite recipes with the concave cast iron skillet, allowing for stir-fries, scrambled eggs, fajitas and more – go beyond the campground basics. Easily adjust the Disco Series to your specific needs; cook standing up, sitting down, with gas canisters, or over an open flame. This set-up comes complete with the Disco Skillet, Disco Tripod, Disco Stove and Disco Table.

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X-COVER 2.0 $3,499

The X-Cover 2.0 combines the quality and durability of a hard shell with the ease and functionality of a soft-shell style rooftop tent. With enough room to comfortably sleep 4, the X-Cover 2.0 improves the user-experience with a variety of updates in 2022. Featuring cross bar compatibility to mount extra gear, an easier, roll-down style window, and updated colorscheme, the X-Cover 2.0 is ready for any type of adventure you have in store. Also available in a Mini, 2-person size.

SKYCAMP MINI 3.0 $3,699

The Skycamp Mini by iKamper is the best-in-class solution for compact, lightweight rooftop tents. At only 125lbs (57kg), the Skycamp Mini is one of the lightest and smallest roof top tents on the market, while still providing ample room to comfortably sleep 2. With a bed that folds into an aerodynamic, robust hard shell, this wind-resistant tent sets up and breaks down in as little as 1 minute. Due to the compact design and universal mounting system, this tent fits on most vehicles and crossbars, and even the bed or cab of a truck. Equipped with a sky view window, polyfoam mattress, rainfly and a ladder for safe and easy access, the Skycamp Mini is ready to travel wherever your journeys take you.

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SLEEP SYSTEM

All new for 2022, the Sleep System by iKamper is a collection of sleep-specific products optimized for your rooftop tent. Consisting of sleeping bags, blankets and air mattresses, this lineup tackles many common issues surrounding outfitting your rooftop tent, keeping you warm and comfortable along the way.

With down and synthetic varieties in 1-2 person sizes, these products pack down small for easy storage in tight spaces. The thougtfully-designed Sleep System lineup fits seamlessly in any iKamper rooftop tent, ground tent, trailer, or any other place you hunker down in when out adventuring. With the sleep system by iKamper, you’ll be rested and ready for any adventure to come.

AIR MATTRESSES

RTT COMFORT $219-$349 7.8 R-value 5 sizes available

SLEEPING BAGS RTT SLEEPER $369

1-person Filled with 1000g of RDS 90/10 white duck down Temperature rating 14 °F

RTT SLEEPER DPL $289

2-person Primaloft Bio synthetic insulation Temperature rating 26°F

BLANKETS

RTT BLANKET $179

1-person Filled with 300g of RDS 90/10 white duck down

RTT BLANKET DPL $199

2-person Primaloft Bio synthetic insulation

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GENESIS PROFESSIONAL EDITION LED DRIVING LIGHT $480

Incredible light performance meets extreme endurance with Lightforce’s Genesis Professional Edition LED Driving Light. Outputting 15,540 raw lumens from 37 Lumiled LEDs, the Genesis Pro is waterproof, scratch-proof, and features 3 stages of operation for every scenario, any time of day (full intensity, daytime, and nighttime). Packed into an 8” housing unit, these Australian- made driving lights illuminate the boulders, downed trees, and any other obstacles you’ll find in your treks off the beaten path.

VENOM PROFESSIONAL EDITION LED DRIVING LIGHT $380

Made in Australia and trusted on seven continents, the Venom Professional Edition LED Driving Light provides optimal light output for any off-road adventure. Outputting 8820 raw lumens from 21 Lumiled LEDs, the Venom Pro is a very compact 6” light, fitting on just about any bumper. With 3 stages of operation (full intensity, daytime, and nighttime) and waterproof, scratch-proof construction, the Venom Pro is built to withstand the harshest environments.

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PANGOLIN TOOL ROLL $150

The Pangolin Tool Roll is a space-efficient tool organizer and carrier for your overland and adventure needs.

Sporting 8 different usable pockets, compartments and removable pouches, the tool roll packs a wide variety of tools to save you valuable space in your rig. When something needs to be fixed, your tools will be in one convenient place to get you back on the trails and exploring as quickly as possible.

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ACTIVE LIF ACTIVE LI ACTIVE LIF ACTIVE LI ACTIVE LIF ACTIVE LI

FESTYLE IFESTYLE FESTYLE IFESTYLE FESTYLE IFESTYLE

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STEP UP AND STAND OUT Introducing Danner and FP Movement’s first-ever collaboration, the Danner x FP Movement Trail 2650 & Adrika boots make your outfit anything but ordinary from town to trail. Designed for the active outdoorswoman and inspired by both brands’ shared love for the outdoors, this limited-edition collection combines Danner’s expertly crafted hiking boots with colors representing FP Movement’s creative spirit.

DANNER X FP MOVEMENT TRAIL 2650 VAPOR BLUE/BUTTER CREAM & LAGOON/CANDY APPLE, $170

DANNER X FP MOVEMENT ADRIKA BUTTER CREAM & PERFECT NAVY, $180

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WORLD’S MOST DELICIOUS (AND EFFICACIOUS!) MUSHROOM COFFEE Wunderground is a new adaptogenic mushroom coffee company, based in Seattle, WA, that takes the most enjoyed and ritualistic beverage in the world and enhances it with the aim of making you feel and perform at your best. By adding the proven and powerful benefits of adoptogenic mushrooms to top-shelf coffee sourced from small farms, your favorite beverage now delivers an extra boost without compromising flavor and quality.

BRAIN CHILD

GROUND COFFEE WITH LION’S MANE AND CORDYCEPS AVAILABLE AS GROUND COFFEE ($22 FOR 12OZ BAG) AND INSTANT, SINGLE-SERVE PACKETS ($16 FOR BOX OF 10)

In this little concoction, we introduce Lion’s Mane and Cordyceps mushrooms. Lion’s Mane powers up the brain and keeps us out of the dumps. Think of Cordyceps like cardio for your noodle. We’re here to help you elbow free a few moments to explore what’s out there. Go be brainy. Let’s see what you can do.

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TURNING COFFEE LOVERS INTO MUSHROOM COFFEE LOVERS

HOCUS POCUS

GROUND COFFEE WITH CHAGA AND REISHI

AVAILABLE AS GROUND COFFEE ($22 FOR 12OZ BAG) AND INSTANT, SINGLE-SERVE PACKETS ($16 FOR BOX OF 10)

This batch is made with Chaga and Reishi to give our immune system an unfair advantage over the troublemakers.

You know, just a little boost to our force field while sprinkling in some overdue calmness. It’s about to get creative up in here. Show the world YOU.

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W VIKEN RECYCLED DRESS $80 USD | $90 CAD

This soft, breathable dress is the perfect infusion of athletic silhouette construction and female detailed cuts that provide a clean look.

Featuring 86% recycled polyester fabric and an adjustable waist with cord lock and 2 front pockets. S. Café® technology provides all-day UPF sun protection and enhanced odor control that will never wash out.

W THALIA SUMMER DRESS $80 USD | $90 CAD

A fun twist on a classic summer dress with all-over artwork, inspired by the underwater forest, from Norwegian artist Esra Røise. Featuring quick dry and wicking fabrication, a removable belt and pocket at waist, this is the ideal dress for enjoying short strolls on the trail or for shopping at the farmer’s market.

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W DESIRE WIND JACKET $140 USD | $150 CAD

An essential urban jacket, the W Desire Wind Jacket makes for a stylish and unique staple. PFC-free DWR treatment offers sustainable protection from wet conditions while the elastic cuffs and drawcord tall neck collar allow for customizable fit and styling.

W ESCAPE RAINCOAT $220 USD | $270 CAD

The W Escape Coat offers key features present in protective outerwear, like HELLY TECH® Performance protection which provides a formidable barrier against wind and rain. Its clean, minimalistic design makes it a fitting option for everyday use.

W DESIRE LONG WIND JACKET $170 USD | $180 CAD

The W Desire Long Wind Coat combines sleek, attractive design with sustainable protection. Featuring PFC-free DWR treatment, mesh body lining, and a storm flap with hidden snap closure and YKK® zip closure – an essential for city dwellers who desire to stay protected from the elements while still looking stylish.

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OYA RECYCLED SHORT-SLEEVE SHIRT $75 USD | $90 CAD

A lightweight, classically designed short sleeve button up that’s perfect for everyday wear and features eye-catching patterns and colors. S.Café® technology provides all-day UPF sun protection and enhanced odor control that will never wash out.

ACTIVE LONG COAT $200 USD | $240 CAD

ACTIVE SPRING INSULATOR $100 USD | $190 CAD

This is a reliable, multipurpose insulator combining cool, streetwear-inspired design with technical features made to protect you against the elements. Made with Primaloft® Black insulation, this jacket is lightweight and breathable without sacrificing warmth on cooler days. DWR-treated hand pockets include a snap button closure to protect essentials on rainy days.

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The Active Long Coat for men is made for and inspired by an active lifestyle in a fast-paced urban environment. This jacket features a tailored fit and clean looking construction, resulting in a classic rain coat with an elevated design.

2-layer HELLY TECH® protection fabric offers enhanced protection against unpredictable conditions.

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WORK WO WORKWO WORK WO WORKWO WORK WO WORKWO

ORKWORK ORK WORK ORKWORK ORK WORK ORKWORK ORK WORK

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WORK 77

CHELSEA EVOLUTION BRZ COLLECTION

New for Spring/Summer 2022, Helly Hansen Workwear is introducing a new product construction built on the concept of Climate Regulating Comfort: BRZ. For a product to be classified as a BRZ product, there are a specific set of properties and benefits the product must satisfy: 1. Fabric weight must be less than 250 grams, ensuring a lightweight garment 2. It must have a mechanical ventilation in its construction The combination of both features working together creates products that are versatile and comfortable.

Specifically for SS22, Helly Hansen Workwear is introducing the BRZ concept to the Chelsea Evolution collection. The SS22 Chelsea Evolution BRZ Collection will maintain the same features found in the Chelsea Evolution collection, as well as having lightweight fabric and mechanical ventilation – ultimately making it even more comfortable and highly versatile for dynamic work environments involving different levels of activity.

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CHELSEA EVO BRZ CONSTRUCTION PANT

CHELSEA EVO BRZ SERVICE PANT

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GRAPHIC COLLECTION Newly introduced, Helly Hansen’s Graphic Collection is an assortment of high-quality cotton pieces that incorporate nature elements on garments such as hoodies, sweatshirts, longsleeves and t-shirts. Also available in different color options ranging from muted tonal colors to blue, green and orange. These cotton pieces are versatile – whether acting as commuter pieces, low-output work pieces or lounging pieces.

HOODIE

SWEATSHIRT

LONGSLEEVE

T-SHIRT

$60

$55

$55

$30

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NEW! CEDAR RIVER

$170 6” | $180 6” AL TOE | $180 8” | $190 8” AL TOE Built to get the job done and designed with real people doing real work in mind, the Cedar River is crafted to keep you comfortable and protected no matter where you clock in. Featuring a 100% waterproof Danner® Dry liner, durable all-leather upper, long-lasting Goodyear welt construction, and Danner® Cedar River non-marking, oil-and-slip resistant rubber outsole. Available in two different heights with an optional AL Toe, these boots are made to tackle real hard work.

Landing at select Danner dealers late Spring 2022.

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CCF-T CONSOLE FRIDGE $599

The innovative Dometic CCF-T Center Console Refrigerator fits seamlessly into your center console, offering you the ability to add an integrated refrigerator to your truck. Powered by the vehicle’s 12V power source and with 7.5L of capacity, bring more food and drinks along for long drives, scout trips or any excursion on the horizon. Installing in under 30 minutes with DIY instructions, the CCF-T Center Console Refrigerator provides effortless center console fridge access, opening a world of possibilities.

Current applications: Ford F-150 (2015-2020), Ford Super Duty (2017 & Newer) or Ford Expedition (2018 & Newer)

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ALPHA AGILITY $130

This boot, available for both men and women, is made to move you much further and faster thanks to its light weight, flexibility and comfort. It begins with premium hand-laid rubber over 5mm of naturally insulating neoprene, so you know they’ll be waterproof and durable.

LaCrosse’s signature Active Fit keeps your foot in place, the kick-off heel plate makes hands-free removal easy, and the adjustable gusset fits any size calf snugly and securely.

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ATHLETIC SHOE AGILITY MEETS RUBBER BOOT UTILITY LACROSSE FOOTWEAR - WORK 87

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WHO WE ARE WH inc. is a potent team of well-connected PR pros, marketers, creatives, and event experts. Based in Seattle, WA, with the Pacific Northwest as our backyard, we believe that a passion for and participation in the activities our brands support gives us an unparalleled approach to our work.

Our duty is to be a resource for you, our trusted media partners.

This means we work with and promote brands that we truly believe in and whose gear we have tested and trust ourselves. We take our role in promoting the very best seriously.

LUMINATE was built as a tool for you, providing a glimpse into the latest and best products coming to market throughout the year.

As you browse the pages, please let us know if we can answer any questions or be of further assistance regarding upcoming editorial opportunities. The faces you see here are the trusted PR professionals on the larger WH marketing team who support the brands in this media guide. We are here to answer your questions, facilitate your testing experiences and bring you the brand stories that you can, in-turn, provide to your readers.

See you out there.

90 WHO WE ARE

MARTIN MAISONPIERRE

TARA YANT

MATT GLASS

General Manager

PR Director

Senior Account Manager, Overland Category Lead

LAURA SCHMITT

TIANA NOBLE

ZACH ZENTENO

Account Manager

Account Executive

Account Coordinator

Please send all inquiries to WHPR@WH1969.com and we’ll get back to you right away.

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WH1969.COM