WHO WE ARE Meet the WH inc. PR team. We are a potent mix of well-connected PR pros, creatives, event experts, project managers and digital and social planners. WH inc. has called Seattle home for 50 years, and our Pacific Northwest roots keep us active and connected to the outdoors. This has given us the opportunity to represent brands we truly believe in and to promote activities we regularly engage in, lending us an air of authenticity that is key to our success as we strive to be a trusted resource. Brand new for 2021, we present our first ever hunt-specific issue of LUMINATE — a glimpse into the latest and greatest hunt products coming to market throughout 2021 from several prominent brands. As you browse the following pages, please let us know if we can answer any questions or be of further assistance regarding upcoming editorial opportunities.
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MARTIN MAISONPIERRE
TARA YANT
JUSTIN MOORE
General Manager
PR Director
Hunt PR Specialist
MATT GLASS
JACKIE STOESSER
TIANA NOBLE
Account Manager
Account Manager
PR Coordinator
Please send all inquiries to WHPR@WH1969.com and we’ll get back to you right away.
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IN THIS ISSUE 02
WHO WE ARE
06 HUNTING TOOLS 08 BROWNING 10 WINCHESTER 12 AMMUNITION 14 KNIVES 16 BENCHMADE 20 WORK SHARP 22 FOOTWEAR/WADERS 24 LACROSSE FOOTWEAR 28 LACROSSE WADERS 30 DANNER 34 APPAREL 36 KRYPTEK 40 BEYOND CLOTHING 42 ACCESSORIES 44 GRAYL 46 AT HOME 48 BENCHMADE 50 BIG GREEN EGG
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HUNTING TOOLS
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MAXUS II
$1,529-$1,999 The new Maxus II brings evolutionary improvements to the foundational design and proven reliability of the revered original that elevate the versatility, performance and handling of this already tremendous shotgun. Ready to take your game to the next level, the Maxus II includes an array of new refinements that will give you the edge in the field and in competition. Available in most popular Mossy Oak and Realtree camo patterns, as well as many other finishes, and in 26” and 28” barrels and 3” and 3.5” chambers.
FEATURES •
Sleeker design for a smoother swing and more intuitive pointing.
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New Inflex Technology recoil pad and SoftFlex cheek pad combine to further reduce the recoil you feel after a day in the goose blind or at the sporting clays range.
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Rubber overmoldings improve grip and oversized controls are easier to use.
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Redesigned forearm and traditional magazine cap to take full advantage of the Maxus 2 platform.
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Trimmable and adjustable buttstock. BROWNING - HUNTING TOOLS
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MODEL 70 EXTREME HUNTER TRUE TIMBER VSX MB $1,599-$1,639
The Rifleman’s Rifle. No other bolt-action in history can inspire the passion, command the loyalty, or create a sense of excitement among dedicated marksmen like the Model 70®. Since 1936, it’s been the benchmark against which every other bolt-action rifle is measured. Now available in the new True Timber VSX camo pattern and with a Tungsten Cerakote finish and threaded muzzle brake.
XPR HUNTER TRUE TIMBER STRATA MB $699
Real Precision. Real Performance. Real Winchester. The XPR is a rugged, reliable and precise bolt-action rifle built for the next generation of Winchester hunters. Combining proven concepts from the Model 70 with more efficient manufacturing processes means that the XPR is a superb hunting rifle at a more affordable price. Now available in the True Timber Strata and a threaded muzzle brake.
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SUPERB HUNTING RIFLES AVAILABLE IN
WINCHESTER - HUNTING TOOLS 11
6.8 WESTERN The 6.8 Western was designed from the ground up to be a long-range cartridge that is equally applicable to both hunting big game and participating in the ever-popular game of long-range target shooting. As many of the newer long-range cartridges are built for long-range shooting first, yet transcend into hunting, the designs don’t accommodate larger bullets that are ideal for big game animals. Both Browning and Winchester wanted to build something that had long-range big game hunting in mind, first, and would also be an ideal long-range target shooting option. The resulting all-new cartridge features: • • • • •
Heavier bullet weights than 6.5 Creedmoor, 6.5 PRC & 270 WSM More energy than 6.5 Creedmoor, 6.5 PRC & 7mm Rem mag Less recoil than 300 WSM, 300 Win Mag & 300 PRC Long, heavy bullets ideal for big game hunting & long-range precision shooting Short action for fast cycling, high accuracy & reduced rifle weight
BROWNING 6.8 WESTERN LONG RANGE PRO HUNTER
WINCHESTER 6.8 WESTERN EXPEDITION BIG GAME LONG RANGE
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$40
175 Grain Sierra GameKing .617 Ballistics Coefficient 2835 fps Muzzle Velocity
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$42
165 Grain Accubond LR .620 Ballistics Coefficient 2970 fps Muzzle Velocity
BROWNING WICKED BLEND™ $27/BOX
Yet another excellent option for the serious waterfowler from Browning, the all-new Wicked Blend™ shot shells utilize a combination of precision round bismuth and steel for even better performance on ducks and geese at extended ranges. Featuring 30% bismuth shot by weight for a stacked payload like no other, and extra-distance Wicked Wad™ that’s engineered to ensure uniform shot release and tight patterns through a variety of choke designs.
WINCHESTER 350 LEGEND™ $23/BOX
New Deer Season XP® Copper Impact® has a hard-hitting lead-free bullet with excellent weight retention After several years of development and testing to confront the rising demand for straight-wall rifle ammunition, Winchester came up with 350 Legend — the fastest, commercially available, straight-walled hunting round that delivers excellent terminal performance on deer sized game with much less recoil and cost than its peers. Not only is this an effective deer hunting tool, but it’s fun to shoot and doesn’t break the bank. And because it has the same base as a .223 Rem or 5.56mm, it’s also a very versatile round that can easily be chambered in sporting rifles.
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KNIVES
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ADVENTURES IN THE FIELD TRANSITION TO THE KITCHEN
15500 MEATCRAFTER™ $160
When your adventures in the field transition to the kitchen, the right cutting tool will make all the difference. The new 15500 Meatcrafter™️ is a hybrid hunting fixed blade with a fine, smooth edge to trim, debone or slice your preferred cuts of meat. Featuring Benchmade’s new SelectEdge™️ technology, the 28-degree inclusive edge angle on CPM-154 stainless steel provides the perfect balance of a fine grain, sharp edge with carefully engineered blade flex. This knife makes sense in the back of your truck, at camp, by the smoker, and in the kitchen drawer.
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FEATURES • • • •
Blade Length: 6.08” (15.44cm) Open: 11.06” (28.09cm) Weight: 3.24oz (91.85g) Handle Thickness: 0.67” (17.02mm)
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15006 STEEP COUNTRY $130
Designed for the sweet spot of hunter preference; this is a versatile fixed-blade capable of performing throughout any season, on any species. High visibility Santoprene handles make it easy to keep track of the knife when things start to get dark and provide ample grip in slippery conditions with a redesigned handle texture. With precision in mind, the updated blade thickness and jimping location will make the last cut feel just as effortless as the first.
FEATURES • • •
Blade Length: 3.54” (8.99cm) Open: 7.76” (19.71cm) Weight: 3.0oz (85.04g)
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15002-1 SADDLE MOUNTAIN SKINNER $250
Intentionally built for the pursuit of a passion; this is a premium hunt fixed-blade designed for big game hunters around the globe, featuring SelectEdgeTM. Based off in-field feedback, improvements to the jimping location, ergonomics and blade profile provide increased comfort and control, while the updated sheath design ensures that your knife stays protected mile after mile.
FEATURES • • •
Blade Length: 4.20” (10.67cm) Open: 8.70” (22.10cm) Weight: 4.30oz (121.90g)
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PRECISION ADJUST KNIFE SHARPENER $60
The Work Sharp Precision Adjust Knife Sharpener is an angle adjustable, three abrasive grit, knife sharpening system that delivers precision and repeatability. Sharpening Angle can be easily adjusted from 15° to 30° in 1° increments to sharpen every knife you own. Tri-Brasive™ includes coarse 320 and fine 600 grit diamond plates to quickly restore a sharp edge, and a fine grit ceramic stone to hone an incredibly keen edge on your knives. Innovative clamp design quickly and safely secures the knife. Sharpening base provides a stable platform for benchtop sharpening.
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KNIFE AND TOOL SHARPENER MK2 $100
An evolution of Work Sharp’s long-time, best-selling Original Knife and Tool Sharpener. The MK2 is the most versatile electric knife sharpener on the market and can sharpen everything from a fine kitchen knife to a lawn mower blade. Upgrades include leather lined guides for pampering your knives as you give them a new edge, an edge guide for blade stabilization, an integrated guide with 20 and 25-degree settings, and the two-speed motor allows more control for sharpening fine cutlery or hard-working tools.
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FOOTWEAR/ WADERS 22
NEW! WOMEN’S LODESTAR
LODESTAR
NEW! WOMEN’S: $230 MEN’S: $220-$230 Joining the Lodestar as the newest addition to LaCrosse’s Navigator Series for Fall 2021, LaCrosse introduces the Women’s Lodestar. Packed with premium components including a GORE-TEX 100% waterproof breathable liner and exclusive Vibram® Lodestar outsole with omni-directional lugs, this boot aims to elevate the hunting experience. Serious stability and comfort are provided through LaCrosse’s new lightweight, full length shank system, dispersing weight evenly underfoot and offering torsional rigidity to the boot for support on untamed terrain. A DuraFit rubber heel cup and HexGuard rubber toe ensure durability no matter the conditions. Feature rich and ready to hunt, the Lodestar and Women’s Lodestar are ideal for men and women navigating the backcountry.
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LACROSSE - FOOTWEAR
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BUILT FOR NAVIGATING THE BACKCOUNTRY
NEW! MEN’S SOLID BROWN FOR FW21
ALPHABURLY PRO
WOMEN’S: $170-$200 MEN’S: $160-$200 Built from a proud tradition of innovation, the Alphaburly Pro is LaCrosse’s premium rubber hunting boot. Combining high-quality, scent-free rubber with naturally insulating neoprene, the Alphaburly Pro fears nothing. Not the cold. Not the harsh terrain. Not the challenges of a grueling hunt. It features a thick cushioning EVA midsole for added comfort, an embossed liner for better air circulation, and an adjustable rear gusset for the perfect fit.
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NEW! ALPHA AGILITY SELECT WADERS
LIGHTWEIGHT AGILITY MEETS WATERPROOF WARMTH ALPHA AGILITY SELECT WADERS $550-$650
LaCrosse introduces a new line of waders for Fall 2021 that give ultimate mobility in adverse conditions while keeping you warm and dry all day. Combining the athletic fit and lightweight feel of the Alpha Agility boots along with nylon and neoprene uppers that feature a removable 120G quilted liner and a chest zipper, the new Alpha Agility Select Waders are designed to provide flexible performance year-round.
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UPPER
BOOTS
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Lightweight, breathable and abrasion-resistant nylon is 100% waterproof with double-stitched and taped seams Removable liner with 120G quilted insulation delivers lightweight warmth and provides seasonal flexibility Y-back suspenders stay put, comfortably allowing for a wide range of movement Convenient, waterproof tech pouch holds accessories Top can be lowered without removing suspenders for easy conversion from chest to pant wader Integrated neoprene stretch-fit shell loops for convenience Front chest zipper for easy on/off
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Hand-laid premium rubber over a 7mm neoprene core for flexible, waterproof comfort 1600G Thinsulate™ Ultra Insulation for lightweight warmth Multi-layer rubber provides support and durability in high-wear areas Moisture-wicking and quick-drying polyester jersey liner Active Fit for easy on/off and a secure, comfortable fit on foot Specially formulated LXA midsole compound gives athletic shoe-like agility and cushion for all-day use Agility+ outsole for lightweight traction and durability
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RECURVE
NEW! RECURVE MOC TOE: $160-$200 RECURVE: $200-$220 Inspired by traditional style hunting boots while drawing design and technology cues from Danner’s best-selling hiking boots, both the Recurve and all-new Recurve Moc Toe deliver the next generation of performance for use across any type of hunt. Featuring a Vibram® SPE midsole and TPU heel clip to ensure long hours of comfort on preseason scouts and extended treks, these boots will keep you in the wild and on the hunt longer. With seven inches of height for ankle support and a Vibram® Recurve outsole with Megagrip technology for superior grip in wet and dry terrain, multiple options are available with Danner® Dry waterproofing as well as Thinsulate™ Ultra insulation.
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NEW! RECURVE MOC TOE
PERFORMANCE HERITAGE FOR EVERY HUNT
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PRONGHORN $230-$260
A name well-known among hunters and outdoorsmen and women, the beloved fifth generation Pronghorn offers bestin-class technology including Danner’s Terra-Force® Next™ platform for all-day comfort and stability. The upper is built from soft, full-grain leather on Danner’s traditional 851 last–a return to the same fit and comfort of the original Pronghorn. Complete with GORE-TEX® waterproofing and available with Primaloft® insulation up to 1200g, the Pronghorn is ready for the harshest conditions nature can serve.
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APPAREL
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New for 2021 and available in the Sonora, Valhalla and Koldo Collections, Obskura was born out of the vast experience and insight Kryptek gained through the U.S. Army Camo Improvement Effort and development efforts with other Foreign Militaries. Effective worldwide with multi-environment flexibility, Obskura dynamically breaks up the user’s outline for a lower probability of detection and improves effectiveness of concealment at longer ranges with bolder, well-defined edges that cause abrupt transitions between colors and a multi-directional flow.
SONORA COLLECTION
The Sonora Collection is a high performance, hot weather collection featuring two ultra-lightweight pieces with advanced moisture wicking technology.
SONORA HOODED SHIRT $90
The Sonora Hooded Shirt features UPF 50 and an attached hood, designed to keep you protected from the sun. Kryptek Cooling™, a sweat-activated cooling technology that reduces fabric temperature, works to keep you cool and comfortable. Anti-microbial fabric prevents odor buildup and breakdown of material, effectively lengthening the life of the garment.
SONORA PANT $110
The Sonora Pant is the lightest weight pant Kryptek offers, built with a super breathable ‘birds-eye’ mesh fabric. This pant is the next best thing to wearing shorts and is perfect for everyday use or backcountry adventures. Eight pockets (two thigh, two zippered back pockets, and four zippered hip pockets) allow easily accessible storage whether you’re standing or sitting.
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BREATHABLE, WATERPROOF, RUGGED AND DURABLE KOLDO COLLECTION JACKET: $330-$340 PANT: $230-$240
The Koldo Jacket is part of Kryptek’s threeply waterproof set that keeps rain and wind out while maintaining core body temperature. It features a helmet compatible hood design with several adjustable draw straps, rugged bonded laminate on the elbows, and a durable exterior. Combine the jacket with Kryptek’s Koldo Pant to ensure you remain comfortable in the backcountry during wet and extreme conditions.
FEATURES: • • • • • • • • • • • • • • • •
3-layer DWR Waterproof Fabric Pit Zips Welded Bemis Seam Taped Waterproof Zippers High-Chest Pockets to Accommodate Packs Lined Chin Guard 2 Zippered Hand Pockets 1 Zippered Chest Pocket 2 Zippered Bicep Pockets Inside Zip Pocket Helmet-Compatible Attached Hood Adjustable Waistband Reinforced, Articulated Elbows Adjustable Wristbands Fabric: 86% Polyester; 14% Spandex 100% Waterproof 3 Layer Laminate
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BUSHCRAFT JACKET $140
The Bushcraft Jacket is designed for everyday wear or as a light hunting jacket in cool conditions. Quilted Formosa nylon M286 abrasion-resistant fabric construction makes up the jacket, insulated with 80g, highly water-resistant Titan Insulation that keeps you warm and dry. Available in Dark Charcoal, Olive and Deadwood.
BUSHCRAFT PANT $100
The Bushcraft Pant is just as comfortable as they are tough, combining advanced fabrics and innovative design for an unmatched experience. The silhouette of the pant mixes a durable Cotton/Nylon fabric coupled with four-way stretch fabric and a gusseted crotch that ensures comfort and dexterity. Rigorously field-tested, this pant blends style, comfort and performance for everyday use from the streets to the backcountry.
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CELERIS MIDWEIGHT K2 PULLOVER $80
Specialized Verso Weaveâ„¢ fleece with extra-breathable panels keeps just enough heat while wicking moisture and kicking out built-up sweat. With a fitted profile, thumb hole cuffs and a full hood, layer it over the K1 or wear it next-to-skin as a midweight baselayer.
BEYOND CLOTHING LAYERING SYSTEM A complete 8-layer technical clothing system designed to optimize human performance in the worst climatic conditions. Purpose-built fabrics provide breathability and fast drying across every layer, protection from the elements, and functionality in climates as low as -70°F.
CELERIS MIDWEIGHT K2 PULLOVER FEATURES Verso Weave™ Double-knit Verso Weave™ fleece uses a circular grid pattern to create air channels, funneling moisture up to the smooth exterior to quickly evaporate and leave you warm but dry. Mapped Venting Lighter fabric panels at the sides and underarms provide an extra boost of breathability, and a ½-zip front helps shed extra heat in a hurry. Premium Features Thumbhole cuffs extend coverage and keep out the elements, and a zippered stash pocket on the right wrist safeguards keys, cash and more.
PRIMUS K1
PULLOVER: $60 LONG JOHN: $55 Baselayers are the foundation of Beyond’s layering system. They keep you cool during periods of high output, and they’re the starting point for your system’s moisture transport and heat retention. System Foundation As a breathable, sweat-wicking next-to-skin layer, the Primus K1 Baselayers provide the starting point for the moisture management of your entire system. Fusion Wool Precisely gauged wool/synthetic blend combines the best of each for comfort, moisture wicking, durability, and odor/shrink prevention. Performance Fit Form-fitting, flat seam construction avoids seam stacking and chafing. Thermal Regulation Wool naturally regulates your body temperature, the ½-zip front provides fast venting, and thumbhole cuffs offer extendable coverage.
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ACCESSORIES
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FEATURES • •
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Improves taste, smell and clarity Removes: waterborne pathogens (99.99% of viruses, 99.9999% of bacteria, 99.99% of protozoan cysts), including Rotavirus, Hepatitis A, Norovirus, Giardiasis, Cryptosporidium, E. Coli, Cholera, Salmonella, Dysentery and more Filters: particulates (i.e. silt, microplastics, etc.); activated carbon effectively absorbs chemicals, pesticides, heavy metals, flavors, and odors Fast Flow Rate: 8 seconds per 24oz (5 liters/minute) Weight: 15.9 oz (450 g) Active Technology: ion exchange, ultra-powdered activated carbon Cartridge lifespan: rated for 350 cycles (65 gal. / 250L) BPA-Free materials: made from polypropylene #5, food-grade silicone, TPE, ABS food-grade plastic
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GEOPRESS $90
No matter the location, duration or activity, hydration is a must to keep you going. The GeoPress™ Purifier Bottle by GRAYL® is every traveler’s best solution for portable, safe drinking water anywhere in the world. Common straw filters and travel water bottles fail to protect against waterborne viruses such as SARS, rotavirus and norovirus, while the GeoPress excels by not only removing viruses, but also bacteria, protozoan cysts, pesticides, chemicals, heavy metals and even microplastics - in one 8-second press.
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BACK HOME 46
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4001 TABLE KNIFE SET $600
Bringing the adventure home. This is a versatile knife for the no-limit cook who shouldn’t have to choose between strength and precision. This set of four American-made, stainless steel blades features Benchmade’s proprietary 14-degree SelectEdgeTM technology and unique forward serrations for maximum, proven performance. Precise enough for prep and tough enough to cut through game, the Table Knife earns its place at any table.
THE NO-LIMIT COOK
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FEATURES • • •
Blade Length: 5.13” (13.03cm) Open: 9.20” (23.37cm) Weight: 3.19oz (90.43g)
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BIG GREEN EGG
The hunt is all about the time in the field and the meat you bring back to the table to share with family and friends. Enter the Big Green Egg and make any protein you bring back for the table shine. Engineered to provide the most flavorful and versatile outdoor cooking experience ever, the Big Green Egg charcoal cooker can be used as a grill, smoker or convection oven, producing a range of options depending on how you want to prepare your game. Each Egg offers legendary strength and durability while providing a level of heat retention and efficiency unmatched by any other outdoor cooker on the market. Available in seven sizes from mini to 2XL, Big Green Egg can be fitted with a wide variety of accessories to further increase its versatility.
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BEST OF LUCK OUT THERE THIS YEAR!
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