LUMINATE FW22 Media Guide

Page 1

ACTIVE LIFESTYLE

LIFESTYLE

WINTER SPORTS

ADVENTURE TRAVEL

2 IN THIS ISSUE 04
06 CHIRP 08 DANNER 14 HELLY HANSEN 20 OUTDOOR
22 BIG GREEN EGG 24 DANNER 26 10 BARREL 32 HELLY HANSEN 38 GRAYL 40 BEYOND 42 LACROSSE FOOTWEAR 46
48 ALECK 52 LINE SKIS 60 HELLY HANSEN 68
70 PEACE VANS 72 STEP 22 74 HITCHFIRE 76 DOMETIC 84 FORE WINDS 88 IKAMPER 92 ON X 94 WORKWEAR 96 DANNER 98 HELLY HANSEN 104 LACROSSE FOOTWEAR 106 DOMETIC 108 WHO WE ARE
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ACTIVE LIFESTYLESECTION 1
LIFESTYLE

CHIRP

Tight muscles need ample pressure to release tension, and with typical foam rollers the pressure is often too spread out over a large area to really be effective. Meet Chirp

Available in four diameters at five-inches wide with a patent-pending spinal canal built into the design, Chirp Wheels put pressure where it’s needed along the sides of the spine and between the shoulder blades. With three millimeters of maximum comfort foam padding and a rigid core that can hold up to 500 lbs., rolling on a Chirp Wheel allows the muscles lining the vertebrae to stretch both horizontally and vertically for a super relaxing and targeted four-way stretch. Sold individually, or in 3 and 4-pack bundles.

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CHIRP - ACTIVE LIFESTYLE

CHIRP WHEEL+ 4-PACK

$129.99

The 4-Pack bundle is Chirp’s best-selling option, providing all the benefits Chirp Wheels offer for full body muscle relief and recovery.

Additionally, the 4” Focus Wheel can now be paired make a hand-held roller for anywhere on the body.

Included in the bundle is the:

12” Gentle Wheel for a relaxing stretch and light massage

10” Firm Wheel for digging a little deeper into the muscles along the spine for targeted pressure to massage problem areas

6” Deep Tissue Wheel for digging even deeper to get rid of the toughest knots

4” Focus Wheel for maximum pressure to target key pressure points on the back or anywhere on the body, including small areas like the neck, shoulders, and feet or, for around the cost of a one-hour massage, the 3-pack bundle ($99.99) includes the 4”, 6” and 10” wheels.

7CHIRP - ACTIVE LIFESTYLE

NEW! EVERGREEN COLLECTION

Made in Danner’s Portland, OR, factory using only the finest materials available, the new Evergreen Collection includes the men’s and women’s Douglas and the men’s Pine Grove Chukka. Crafted with soft, premium leather and a resoleable Danner® Wedge outsole, this collection features a timeless aesthetic, modern tech and comfort for miles (and miles). They’re the kind of boots you reach for day in and day out, and they easily transition from the office to urban explorations and nights on the town. And since they’re fully recraftable, Danner will happily restore your boots as needed – so you can wear and repair them for decades to come.

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DANNER - ACTIVE LIFESTYLE

MEN’S PINE GROVE CHUKKA

PINE GROVE CHUKKA

9 MEN’S DOUGLAS $260 WOMEN’S DOUGLAS $260
$220 MEN’S
$220 DANNER - ACTIVE LIFESTYLE
10 DANNER - ACTIVE LIFESTYLE
11DANNER - ACTIVE LIFESTYLE

FP MOVEMENT X DANNER COLLABORATION

Step up and stand out this fall and winter in FP Movement x Danner’s weatherized collaboration styles. The FP Movement x Danner Cloud Cap & Jag Quilt boots make your outfit anything but ordinary from roaming around town to aprés ski festivities. Designed for the active outdoors-woman and inspired by both brands’ shared love for the outdoors, this limited-edition collection combines Danner’s expertly crafted lifestyle boots with colors representing FP Movement’s creative spirit.

NEW! FP MOVEMENT X DANNER JAG QUILT

The FP Movement x Danner Jag Quilt represents a more versatile and fashion-forward version of its former-self that was originally introduced in the ‘80s as a lightweight alternative to Danner’s classic, heavy-duty hiking boot. This limited-edition collaboration boot is designed with 200G PrimaLoft® Gold insulation and quilted panels to keep the individual warm in the woods or in the city. Danner Dry® waterproof protection keeps out the cold rain and slush, and a waffle outsole adapts to a wide variety of adventures.

12 DANNER - ACTIVE LIFESTYLE
$180

FP

Step up and stand out this fall and winter in FP Movement x Danner’s weatherized collaboration styles. The FP Movement x Danner Cloud Cap & Jag Quilt boots make your outfit anything but ordinary from roaming around town to aprés ski festivities. Designed for the active outdoors-woman and inspired by both brands’ shared love for the outdoors, this limited-edition collection combines Danner’s expertly crafted lifestyle boots with colors representing FP Movement’s creative spirit.

13DANNER - ACTIVE LIFESTYLE NEW!
MOVEMENT X DANNER CLOUD CAP $180

NEW! PATROL PUFFY PARKA

$380 USD | $400 CAD

Get ready to be impressed by how well the Patrol Puffy Parka regulates temperature on milder winter days but still has plenty of insulation for the most frigid days. Featuring PrimaLoft® BLACK and Synthetic blow-able insulation, this parka is ideal for areas where freezing temperatures are commonplace. Features such as strategically placed ripstop fabric, cargo pockets, double entry hand pockets and fold up reflective will leave you feeling comfortable and looking good on cold winter days in the city.

14 HELLY HANSEN - ACTIVE LIFESTYLE
15HELLY HANSEN - ACTIVE LIFESTYLE

NEW! F2F SOFT INSULATOR JACKET $200 USD | $250 CAD

This good-looking and warm & insulated jacket is fantastic for outdoor adventures and laid-back time exploring around town. Designed for lasting comfort on the trail and daily life, the F2F Soft Insulator Jacket for men is made with partially recycled material in the shell and 100% polyester insulation. Articulated sleeves for optimal mobility, an internal mesh pocket and PFC-free DWR will help you stay comfortable and keep you protected throughout a chilly day.

NEW! RIGGING INS RAIN COAT

$250 USD | $320 CAD

This versatile, modern men’s raincoat with a HELLY TECH® Professional exterior and 60g PrimaLoft® Black Eco 80% recycled insulation makes this urban coat an essential. It looks sharp and adapts to your every need on a wet and chilly day in the city. Small details with big impact include a chin guard, fold up reflectives for visibility on dark days, hand pockets with brushed lining, and an adjustable hood and hem cords that allow for a customizable fit.

16 HELLY HANSEN - ACTIVE LIFESTYLE
17HELLY HANSEN - ACTIVE LIFESTYLE

NEW! W VALKYRIE JACKET

$180 USD | $190 CAD

This is a reliable, multipurpose jacket combining urban design with technical features made to protect you against the elements. Made with HELLY TECH® Protection fabric and technology, a front storm flap for extra protection and is bluesign® certified resulting in a jacket that is lightweight and breathable without sacrificing protection against the elements and harming the environment.

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NEW! W MAUD PILE JACKET $140 USD | $160 CAD

The W Maud Pile Jacket is the perfect comfy fall women’s jacket and a useful midlayer to wear under your shell on cold winter days. The soft pile fleece is constructed with 100% recycled polyester and the jacket features two hand pockets. Whether bundling up for nature walks or walks in the city, the W Maud Pile Jacket keeps you warm and fashionable.

19HELLY HANSEN - ACTIVE LIFESTYLE

LIFESTYLE

OUTDOOR
SECTION 2
OUTDOOR LIFESTYLE

BIG GREEN EGG

Your investment in a grill should reward you all year long, regardless of the weather. From tailgating to holiday cooking, the Big Green Egg is the all-season cooker. Thanks to the thick ceramic construction of the EGG and its incredible thermal efficiency, heat is retained, no matter the outside temperature, and allows the EGG to cook as perfectly in the winter as it does all summer! Cure those winter grilling blues with the Big Green Egg. With an EGG, it’s not about how to grill in the winter, but what to grill. From soups and stews to main dishes, the hearty recipes that are possible will leave you feeling warm and satisfied. Available in seven different sizes ranging in price from $429 USD to $2,199 USD, we’ve got sizes and EGGcessories for every occasion

22 BIG GREEN EGG - OUTDOOR LIFESTYLE
23BIG GREEN EGG - OUTDOOR LIFESTYLE

Danner created the lightweight and packable Forest Moc for adventure seekers of all kinds. Made of soft shearling, with a leather-lined footbed that wicks moisture and resists odor, every step is cushioned by a thick PU midsole. From car camping to minimalist travelers, the interlocking outsoles help the boots fit neatly into your backpack or suitcase for space-saving efficiency.

24 DANNER - OUTDOOR LIFESTYLE M/W FOREST MOC $170

NEW! M/W JAG LOFT $130

Inspired by the popular Danner Jag family, the new Jag Loft for men and women is a low-profile, slip-on style featuring light insulation. An ideal camp shoe or for exploring around town, the Jag Loft features a durable suede and textile upper with 200G PrimaLoft® Gold insulation and a waffle outsole with FrostTrekker rubber compound that offers reliable traction in cold weather. In addition, the collapsible heel offers versatile wear for easy on/off and the lightweight, shock-absorbing EVA midsole is made with 20% recycled material. The Jag Loft strikes a perfect balance of comfort and durability – ensuring you and your feet remain happy wherever your adventure takes you.

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DANNER - OUTDOOR LIFESTYLE

10 BARREL

Starting back in 2006, 10 Barrel Brewing began with three guys in Bend, Oregon who shared one simple mindset; brew beer, drink beer, and have fun doing it. Since then, the brewery has established themselves in Denver, Boise and Portland’s vibrant beer scenes, but the vision will always stay the same... Rough morning? Grab a beer. Powder day? The “gone skiing” sign goes up. Too hot to work? Mandatory company float. You get the picture... Here’s to living it up with a beer in hand. Cheers!

Apocalypse is made for those of us that go big and then celebrate with a cold beer. You know who you are; pushing your limits every day and living life to the fullest. Our Brewer’s did the same thing when creating this beer using 4.8 lbs of hops per barrel. Delivering hop flavors of grapefruit, stone fruit and pine with a hint of light honey suckle sweetness, the pleasantly pronounced bitterness gives way to a dry finish. The Send is near!

26 10 BARREL - OUTDOOR LIFESTYLE
APOCALYPSE $9.99 - $11.99 6.8% ABV | 70 IBU
2710 BARREL - OUTDOOR LIFESTYLE
28 10 BARREL- OUTDOOR LIFESTYLE
2910 BARREL - OUTDOOR LIFESTYLE

PRAY FOR POW

This is not your ordinary American Stout. In fact, this recipe has taken home 4 Golds, 3 Silvers and 4 Bronze medals throughout the years. This storm-inspired recipe hits you with dark chocolate, coffee, citrus and berry notes to make some deep turns on your palate – the perfect big warmer after a day waist-deep in pow. Enjoy this same awardwinning beer with a fresh new look.

to Protect Our Winters (POW)

30 10 BARREL- OUTDOOR LIFESTYLE
$9.99 - $11.99 7% ABV | 60 IBU
Portion
of the proceeds go

ALL WAYS DOWN

Bursting with juicy, hop-forward flavor, this Double IPA is brewed for those who know there’s never a wrong time to send it. Featuring Simcoe, Azacca and Mosaic Cryo Hops, this trifecta is a full-on assault of hop flavor and aroma. It’s smooth drinking with bright citrus waves on a crisp, hoppy backbone. Originally developed in collaboration with the Rome Snowboards crew from the Green Mountain State, this DIPA has evolved for any season and all ways down.

3110 BARREL - OUTDOOR LIFESTYLE
$9.99 - $11.99 9% ABV | 75 IBU
32 HELLY HANSEN - OUTDOOR LIFESTYLE
33HELLY HANSEN - OUTDOOR LIFESTYLE

NEW! M/W VERGLAS BC JACKET $400 USD | $475 CAD

The Verglas BC kit was designed with meticulous attention to detail creating a multi-functional shell jacket and pants for men and bib pants for women that were created specifically for ski touring and other high-intensity alpine activities. All three are based around a 3-layer HELLY TECH® Professional fabrication and use a PFC-free DWR treatment. Leveraging professional-grade insights, key features of the jacket include strategically placed vent zippers at the sides of the jacket to offer the most effective cooling and temperature regulation, a helmet compatible hood and high collar, and a chest pocket for stashing gear. As for the pants, key features include large side-vent zippers for temperature regulations, integrated boot gaiters and articulated knees for optimal mobility.

34 HELLY HANSEN - OUTDOOR LIFESTYLE
35HELLY HANSEN - OUTDOOR LIFESTYLE NEW! W BC BIB PANT $325 USD | $400 CAD NEW! VERGLAS BC PANT $300 USD | $375 CAD

NEW! M/W ODIN LIFA PRO BELAY JACKET $450 USD | $575 CAD

Developed with search and rescue professionals who require the warmest possible jacket for protection in cold and wet conditions, the Odin Lifa Pro Belay Jacket is highly breathable and lightweight without compromising on performance and functionality. To achieve this, the jacket features a unique combination of technologies, including a face fabric made with 100% LIFA®, LIFALOFT™ Fiberballs and PrimaLoft® Cross Core technology, which utilizes Aerogel to increase thermal performance. Finally, a Graphene heat conductive lining helps equalize skin temperature by sending heat from warmer parts of the body to colder areas, as well as increases fabric durability and offers anti-static and odor-neutralizing properties.

36 HELLY HANSEN - OUTDOOR LIFESTYLE

NEW!

JACKET

Designed with sustainability in mind, this new fleece for both men and women uses zero waste design thinking applied in the pattern of the style during construction to minimize fabric waste. The anti-chafe chin guard offer comfort and protection during high output activity and DWR-treated fabric keeps the wearer dry and comfortable during wet conditions.

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HELLY HANSEN - OUTDOOR LIFESTYLE
ALPHA ZERO FLEECE
$120 USD | $140 CAD NEW! W ALPHELIA ZERO FLEECE JACKET $140 USD | $160 CAD

NEW! GRAYL® ULTRAPRESS® TITANIUM WATER FILTER & PURIFIER BOTTLE - 16.9 FL OZ (.5L) $199.95

Perfect for the adventurist or traveler, the UltraPress Titanium purifier bottle is a water filter, purifier and drinking bottle with extra functionality for heating and boiling water. Durable and long lasting, the titanium design is equipped with retractable handles for boiling water on a pocket stove or campfire, making it super convenient to brew up morning coffee or make a quick meal. The outer has a strategically placed micro D-ring for safely collecting hard-to-reach water with paracord, or for hanging above an open flame.

The UltraPress Titanium also comes pre-installed with a one-way silicone cartridge valve, making it possible to add electrolytes or other water enhancers without compromising the filter integrity, or use the bottle for other liquids such as coffee, a favorite beverage, or even beer (a feature no other water filter bottle can accommodate without potentially compromising the filter medium).

Like all Grayl water filter purifier bottles, the UltraPress Titanium removes all global waterborne pathogens (virus, bacteria, protozoa) and filters many heavy metals and chemicals, including PFAs. The patented OnePress® design makes purifying water in seconds ridiculously easy — just Fill. Press. Drink.®

Landing late fall for consumers; samples available now for testing.

38 GRAYL - OUTDOOR LIFESTYLE
39GRAYL - OUTDOOR LIFESTYLE

ALLTA POLAR L8 PARKA $595

Crafted to take on everything the polar environment can dish out, the Allta Polar L8 Parka is the suit of armor for the world’s toughest places. Powerful PrimaLoft® Gold Insulation and carefully mapped ripstop protection keep your body heat locked down, while warding off the elements. A 70-denier micro ripstop shell provides windproof and water-resistant protection while retaining breathability to keep you warm, dry, and sweat-free. Double-layer 40-denier CORDURA® ripstop mapped to key areas minimizes heat loss.

Coverage is key when fighting off sub-zero temperatures, so this parka features an insulated hood, adjustable crown cinch, and a Finnish fox ruff liner for warding off the wind.

40 BEYOND CLOTHING - OUTDOOR LIFESTYLE

TESTA SOFTSHELL PANT

$135

Built for your moderately cold excursions, the Testa L5 Softshell Pant is a rugged adventure pant designed to keep you mobile and warm at 50° F and below. Lined with moisture-wicking fleece laminate, the Testa Softshell’s gusseted crotch, articulated knees, and 4-way stretch nylon allow for maximum maneuverability while providing warmth for the dipping temperatures. With a DWR coating to ward off light rain and snow, the Testa Softshell keeps you prepared for winter’s unfavorable weather conditions.

41BEYOND CLOTHING - OUTDOOR LIFESTYLE
42 LACROSSE FOOTWEAR - OUTDOOR LIFESTYLE

M/W AERO TIMBER TOP – LACE UP & SLIP ON $200 / $190

Don’t let dropping temps and harsh conditions get in the way of your cold-weather work and play. The Aero Timber Top – Lace Up and Slip & On boots are a modern reimagining of the classic duck boot, blending timeless looks with LaCrosse’s innovative Aeroform® technology to keep you warm, dry and up to the task when the going gets cold, wet and muddy. The Aeroform® shell that’s made with polyurethane provides more flexibility and will keep feet warmer compared to the original boots that were constructed with rubber. The inside is smooth and seamless, adding to the overall comfortable fit and feel – making it a classic fit for the 21st century.

43LACROSSE FOOTWEAR - OUTDOOR LIFESTYLE

M/W AERO TIMBER TOP SHEARLING

Since originally being introduced back in 1910, the Aero Timber Tops have aged well. The latest iteration, the Aero Timber Top Shearling features unequaled comfort and durability. Boasting LaCrosse’s AeroForm construction, a fully lined inside with soft shearling, and a back pull tab and side zipper, the Aero Timber Top Shearling will keep your feet cozy through it all. From brisk fall mornings to slushy winter afternoons, this new style will deliver the warmth and protection your feed need.

44 LACROSSE FOOTWEAR - OUTDOOR LIFESTYLE
$200
LACROSSE FOOTWEAR - OUTDOOR LIFESTYLE 45

WINTER SPORTS

SECTION 3

WINTER

SPORTS

ALECK 006

UNIVERSAL WIRELESS HELMET AUDIO & COMMUNICATION

SINGLE: US $129.95 | CA $169.95 / 2-PACK: US $249.95 | CA $319.95

Bring premium sound and handsfree group communication to any ski or snowboard helmet with the Aleck 006 wireless audio speaker system. With glove-friendly controls for managing music, calls and voice assistant, Aleck 006 lets you put a playlist at your fingertips and keep your squad in touch while playing in the mountains. The new open channel “party mode” allows for live group chatting, so while any day on the snow is a good one, the Aleck 006 makes every run better.

48 ALECK - WINTER SPORTS
49ALECK - WINTER SPORTS

NEW! ALECK APP

The all-new Aleck app (free on IOS and Android) provides unlimited range, hands-free group communication over cell networks. Groups can select the open channel Party Mode or standard Push-to-Talk (PTT) comms mode. With easy group and member management, users can have a family group, a big friend group, an all-mountain squad, and their park people. Use the app’s Friend Finder to track anyone on the mountain and download premium resort maps (in-app purchase) for insane detail on hundreds of resorts in US and Canada.

PARTY MODE

An always open group comms channel. No need to push a button to speak, just enter the chat, and ride all day like your friends are next to you on the lift.

ENHANCED FRIEND FINDER

See more of the map and where Aleck friends are at the resort.

UNIVERSAL HARDWARE COMPATIBILITY

Now users who don’t have an Aleck 006 can join the party too. Aleck has opened the app up to all audio device users. There are certain controls only available to the 006 users.

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Skimaps by Mapsynergy

51ALECK - WINTER SPORTS
• Detailed Resort Amenities: First aid stations, food, restrooms, transportation, and more • Terrain Detail: Topo lines, tree glades, terrain parks, gates, and more • In-app purchase cost: Small resorts (<400 acres) FREE; Medium resorts (401-2000 acres) $1.99; Large resorts (2001+ acres) $2.99 • 560 North American resorts (including 120 in Canada)

NEW! BLADE OPTIC COLLECTION

Introducing the all-new Blade Optic Collection. Born from LINE’s history of pushing freeride skiing in a new direction, the Blade Optic Collection breaks the mold of traditional metal-laminate ski design, pulling notes from two award-winning LINE Skis, the Vision and the Blade. Fusing the intuitive freeride capabilities of the Vision’s chassis, with the technology and power found in the Blade’s Gas Pedal Metal™ construction, the Blade Optic Collection was created for pedal to the metal ripping from the firmest of corduroy to the deepest of pow. Set your sights down the mountain, kick it into overdrive and experience freeride through a new lens on the Blade Optic Collection.

52 LINE SKIS - WINTER SPORTS

For the guys and gals setting their sights on storm days and endless in-bound powder laps, the Blade Optic 114 is here to answer the call. Equipped with Gas Pedal Metal Overdrive™ technology, paired with a refined rocker profile, attuned tapering and functional waist width, the Blade Optic 114 is a super stable stomp stick that will float through the deepest of deep and plow through crud.

The most versatile ski in the collection, the Blade Optic 104 is right at home whether charging big mountain laps or cruising smooth burns on early morning corduroy and everything in between. Equipped with Gas Pedal Medal Overdrive™ technology, you’ll harness the power of an innovative layup of titanal to feel enhanced edge grip, stability and control under your feet.

53LINE SKIS - WINTER SPORTS 114 $799.95 104 $749.95
54 LINE SKIS - WINTER SPORTS
55LINE SKIS - WINTER SPORTS

96 $699.95

Ideal for anyone who enjoys high-speed skiing with confidence, the Blade Optic 96 represents the narrowest ski in the group that harnesses the power of Gas Pedal Metal Overdrive™. With a chevron shape of titanal underfoot that expands into the forebody and rear of the ski, you’ll experience immense edge grip on hard snow with a powerful, smooth ride in cut-up snow and chop.

92 $549.95

The narrowest option in the collection, the Blade Optic 92 is designed to rally groomers, charge through crud and leave other riders in your wake. With a featherweight feel that enhanced edge-to-edge quickness and precision, this ski is right at home ripping hardpack and those few inches of fresh that fell overnight.

56 LINE SKIS - WINTER SPORTS
57LINE SKIS - WINTER SPORTS
58 LINE SKIS - WINTER SPORTS

W PANDORA 104 $649.95

The Women’s Pandora Collection was created in collaboration with #LINEskiswomen ripper Hadley Hammer. With quick edge-to-edge performance paired with a surf-like feel on the backend of turns, the Pandora Collection represents the women’s specific all-mountain skis you need – no matter the conditions. The most versatile of the collection, the Pandora 104 is your go-to one-ski quiver. Created with Magic Finger Carbon Filaments™, the lightweight feel and stable ride work together to make this the perfect choice for carving up morning groomers, ripping through afternoon slush and floating through deeper days with ease.

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LINE SKIS - WINTER SPORTS
60 HELLY HANSEN - WINTER SPORTS
61HELLY HANSEN - WINTER SPORTS

NEW! SWIFT INFINITY JACKET $500 USD | $620 CAD

A mountain-ready jacket and pant that combines total protection with stretch for freedom of movement, the Swift Infinity Jacket and Rapid Pant are fully equipped with the most important and technical ski features that will perform on the toughest slopes. The jacket is constructed with HELLY TECH® Professional and LIFA INFINITY™ technology while the pant boasts HELLY TECH® Performance in a 4-way stretch fabric and PrimaLoft® Silver insulation.

NEW! STEILHANG 2.0 JACKET $700 USD | $800 CAD

For alpine skiers who ride the mountain in all conditions, the new Steilhang 2.0 Jacket provides warmth, durability and is designed for ease of movement. Featuring HELLY TECH® Professional, H2Flow™ technology, PrimaLoft® Black Eco insulation and 4-way stretch fabric. Helly Hansen’s H2Flow™ Air Force Vent System enables the individual to keep or release warmth based on their needs. Named in honor of one of the most technically challenging sections of the Kitzbühel World Cup downhill course, this jacket is the epitome of peak protection.

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NEW! W ALPHELIA INFINITY JACKET

USD | $700 CAD

NEW! W ALPHELIA 2.0 PANT $300 USD | $350 CAD

The women’s Alphelia Infinity Jacket and Alphelia 2.0 Pant are made for full days on the slopes. The jacket incorporates two key Helly Hansen technologies: LIFA INFINITY™ and H2Flow™ to create a ski jacket for women that is responsibly made and offers advanced weather protection. The pants are equipped with HELLY TECH® Performance 2L construction and a 4-way stretch providing freedom of movement and durable waterproofness.

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$600

NEW! BELOVED FOR WOMEN COLLECTION

All new for Winter 2022, Helly Hansen is pleased to introduce the chic yet functional women’s Beloved Collection. Designed by women for women seeking performance, comfort, warmth and protection from the elements with a more sophisticated appeal, the minimalistic Scandinavian aesthetic is both smart and beautiful.

W NORA LONG PUFFY JACKET

USD | $400 CAD

W NORA SHORT PUFFY JACKET

USD | $350 CAD

Performance-ready and incredibly stylish, the W Nora Long Puffy Jacket and W Nora Short Puffy Jacket are characterized by a minimalistic Scandinavian aesthetic that also includes smart functionality such as elastic waist and hood adjustments as well as vents and details for adaptable warmth and comfort. These two jackets are the epitome of a technical and protective jacket that still delivers on comfort with a minimalistic and stylish design.

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$350
$300

W

LONG INSULATED JACKET

Designed for women seeking weather protection and performance on the slopes without compromising on style and comfort, the W Nora Long Insulated Jacket and W Nora Insulated Jacket are designed with a HELLY TECH® Performance construction using 2-way stretch fabric. Both of these jackets are highly waterproof and extra breathable for a wide range of high-performance outdoor activities, even in challenging and changing weather. Additionally, with a focus on more responsible design, these jackets feature a minimum of 50% recycled content – including PrimaLoft® Black Eco 80% recycled insulation for enhanced warmth – and a completely recycled lining, as well as PFC-free DWR.

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NORA
$400 USD | $450 CAD

The

NEW! ULLR D COLLECTION

Driven to create unique gear that exceeds the needs of its end users, Helly Hansen leveraged professional learning from previous ULLR designs and meshed that with fresh insight from younger freeride skiers for the all-new ULLR D Collection. Reflecting a younger look and feel, these pieces

made for freedom of movement from the park to the backcountry and include top of

features.

66 HELLY HANSEN - WINTER SPORTS
are
the line innovation and
hoodie is a perfect layering piece for cold weather runs or standalone for spring ski season. Featuring articulated sleeves for optimal mobility, a double weave construction fabric and PFC-free DWR. This piece will perform on the toughest slopes. ULLR D SHIELD HOODIE $180 USD | $220 CAD

ULLR D INSULATED ANORAK $325 USD | $400 CAD

For the ULLR D Insulated Anorak, Helly Hansen worked with Gen Z freeride skiers Simon Hillis and Marcus Goguen to gain product insight, particularly around sustainable and functional design. Windproof, waterproof and breathable, this insulated anorak features HELLY TECH® Performance construction, offering protection for a wide range of high-performance activities in challenging and unpredictable weather conditions. It is constructed using a minimum of 50% recycled content with PFC-free DWR and features Primaloft® BLACK Eco 100% recycled insulation alongside a mechanical venting system to provide warmth and quick-cooling solutions.

ULLR D PANT $200 USD | $250 CAD

Constructed with Helly Tech® Performance construction makes these pants fully waterproof, windproof and breathable while 2-way mechanical stretch fabric provides freedom of movement. Additional features such as articulated knees for optimal mobility, reinforcement on bottom hem and bottom leg, and ventilation openings for added breathability make for legendary performance.

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HELLY HANSEN - WINTER SPORTS
ADVENTURE TRAVELSECTION 4

ADVENTURE

PEACE VANS EXPERIENCES & RENTALS

Peace Vans is a family of five businesses centered around connection, community and the inspiration provided by the great outdoors. Founded in 2013 as a repair shop for vintage VW Vanagons, Peace Vans has evolved into the largest VW camper van shop in North America – expanding their services in 2016 to offer a Rental Program and in 2022 with an Experiences Program.

From vintage to modern, Peace Vans’ Rental Program allows adventure-seekers to wander with no destination in mind for an average of ~$300/night. Whether you prefer the vintage Vanagon or the modern Mercedes Metris, Peace Vans delivers a truly unique and personalized experience for your road trip adventure. Both models comfortably sleep four people with the top popped and seat converted bed; come with a built-in stove, fridge, sink and storage; and include additional “bells and whistles” such as custom Spotify playlists, a 24/7 staffed help line, trip planning support, high-quality camping items and local Seattle coffee ground to perfection.

Peace Vans’ Experiences Program reflects the company’s values to ensure customers receive a white glove experience, seeing and experiencing the best of the PNW without having to break the bank. At around $200/trip per person, individuals receive exclusive access, hands-on instruction and deeper exploration at some of the most spectacular places in the PNW with the folks who know them best. From embarking on a morning kayak tour in the Hood Canal, spending the weekend scouring the forest floor of the most desired mushrooms in the state or harvesting apples on Vashon Island then pressing them into delicious cider, these are a collection of one-of-a-kind experiences you can’t find anywhere else.

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PEACE VANS - ADVENTURE TRAVEL
71PEACE VANS - ADVENTURE TRAVEL

NEW! CHAMELEON CARRYALL $110

The perfect solution to organize all your odds and ends, the new Chameleon Carryall utilizes STEP 22’s signature diagonal zipper system to give you unmatched access to your belongings in the main pocket. Hang from your car door, easyup, or other elevated surface for a hanging storage system that keeps your travel tech, toiletries, camp tools, and other essentials organized and easily accessible.

72 STEP22 - ADVENTURE TRAVEL

NEW! RHINO RIG-A-MAROLL $125

Every winter adventure comes with muddy, messy, and wet gear if you’re doing it right. The Rhino Rig-A-Maroll is STEP 22’s latest travel bag that easily contains your messy gear and clothing after a day spent in the elements. Durably built with the proprietary 1000-denier CRAWL nylon, the roll top bag secures your essentials and allows for seamless access to your cargo with the innovative front panel that unzips flat. The roll top style easily adjusts to the required volume of your loadout, saving valuable space for all the other must-haves. Bolstered with heavy duty wrap-around handles, the Rig-A-Maroll is the perfect bag for heavy camp gear, tools, or other essentials you pack along for your winter outings.

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For those looking for a simple solution to carry bulky gear on the next adventure, an outdoor cooking station, or even want a remote wilderness desktop, the Ledge has you covered. The latest from HitchFire’s catalog, the Ledge is a multifaceted storage shelf that attaches directly to your vehicle’s hitch mount. Great for storing wood, gas canisters, and other bulky cargo, the platform opens a world of possibilities, especially for smaller vehicles or situations when interior cargo space is a premium. Using HitchFire’s proprietary swing arm (which is compatible with any HitchFire grill), you can easily swing the Ledge out of the way to access to your trunk or tailgate, so you won’t need to unload the Ledge to get to your other gear. Fully equipped with removable side rails, the Ledge provides enough storage and versatility to ensure nothing gets left behind.

74 HITCHFIRE - ADVENTURE TRAVEL LEDGE $324.99
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76 DOMETIC - ADVENTURE TRAVEL

CAMP BENCH $99.99

Deploying in a matter of seconds, Dometic’s CMP-C2 Compact Camp Bench brings unmatched convenience to your adventures with its countless uses. A quick, easy place to sit when putting on heavy boots and other outdoor gear, this bench supports up to 300lbs and easily sits two people. Constructed with lightweight aluminum and sporting 600D fabric, the bench folds down to an ultra-compact size for effortless storage and transport, making the Camp Bench fit for any excursion on the calendar.

CAMP TABLE $199.99

Dometic’s CMP-T4 Table is the only table you’ll need for all your outdoor events. Quickly adjust between three height options (coffee table, kids table, dining/prep) to comfortably seat four for meals and game nights. Constructed with an elegant yet resilient bamboo surface, the Compact Table folds down to take only half the width of your vehicle’s trunk. Combined with the integrated carrying handle, the CMP-T4 Table travels just as easy as you do, anywhere you explore.

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CAMP CHAIR

$149.99

Dometic’s CMP-C1 Camp Chair is the durable and portable seating solution for any outdoor activity. The chair’s lightweight aluminum frame and hardwearing 600D fabric supports up to 280lbs and keeps you comfortable with its ergonomic design. As comfortable as it is practical, the Camp Chair makes for enjoyable eating, reading and relaxing whether you’re around camp, watching the game at the field, or hanging out at the tailgate. With the included carrying sack, the CMP-C1 Camp Chair provides quick comfort and relaxation, anywhere you go.

BLANKET $139.99

Soft and padded on the top with a rugged 600D, waterproof bottom, the CMP-B2 Blanket is a dual-sided outdoor blanket that keeps you both comfortable and clean on the ground, or warm and dry in your chair. You can even throw it in the back of your van or truck for the pups if needed, then toss the blanket in your washing machine for easy cleanup.

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PATROL 35 $229.99

Enjoy long-lasting ice on your next ski trip or weekend outing with the Patrol ice chests by Dometic. Sporting thick polyurethane insulation and a robust, one-piece rotomolded polyethylene shell, the Patrol Series is built to withstand the rugged environments off the beaten path. Featuring a wraparound freezer seal, leak-proof drain, and a multi-use dock that boasts a cup holder, fishing rod holder, and bottle opener, the Patrol Ice Chest places no limits on adventure.

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technology, the Dometic CFX3 can maintain a cabinet temperature anywhere from 68° F to -7°F, while using less power than a 60W light bulb. Pack it full of groceries, drinks, and essential perishables, knowing the power system will keep it all at the set temperature while drawing power from the vehicle’s 12V battery. With a heavy-duty yet lightweight ExoFrame construction, the CFX3 is ready to tackle the backcountry and local park alike. Dometic’s 100-year heritage in refrigeration and mobile cooling technologies ensures the most user-friendly and robust powered cooler out there.

• CFX3 App – Monitor temperature and power use via Bluetooth connection

• Weatherproof LCD display

• 3-stage dynamic battery protection system prevents dead car battery or allows deep draw on dual batteries

• Powered by AC or DC sources

• Seven different sizes; 25L-99L including a 75L and 95L dual-zone version

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84 FORE WINDS - ADVENTURE TRAVEL

RUGGED CAMP STOVE $149.99

Durable and powerful, the RUGGED stove from FORE WINDS helps chefs take their outdoor cooking from ordinary to extraordinary. Powered by butane, the RUGGED stove offers over 70 minutes of cooking time per canister at 11,000 BTU/hour, and its full-sized, double-wind shield burner design delivers an even burn with any pot or pan under any conditions. The enamel-coated steel construction in a durable one-piece Japanese design of the RUGGED stove is the ideal stove for park cookouts, tailgates or tough overlanding adventures.

EASTERN GRILL PLATE

$60

Compatible with both the RUGGED and SAVOR stoves, the Eastern Grill Plate is a hibachi-inspired grill attachment for the gourmet chef looking to flex their culinary muscles in the outdoors. Perfect for meats, veggies, and more, this non-stick plate is designed to drain fat and grease, making it exceptionally easy to enjoy healthy dishes at home or on the go.

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SAVOR STOVE $65

The FORE WINDS SAVOR stove packs 12,000 BTU/hour, ready to take on even your most complex recipes, anywhere. This stove features a built-in windbreaker and automatic safety stop that shuts off the flow of butane if pressure in the fuel canister rises to unsafe levels. The SAVOR stove is the easy outdoor stove choice from backyard to backcountry.

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DISCO SERIES $490

With endlessly adjustable features to fit any cooking style, the Disco Series cooking system has you and your friends covered whether you’re relaxing in the backyard, camping with friends or exploring the backcountry. Expand your repertoire of campsite recipes with the concave cast iron skillet, allowing for stir-fries, scrambled eggs, fajitas and more – go beyond the campground basics. Easily adjust the Disco Series to your specific needs; cook standing up, sitting down, with gas canisters, or over an open flame. This set-up comes complete with the Disco Skillet, Disco Tripod, Disco Stove and Disco Table.

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X-COVER 2.0 $3,499

The X-Cover 2.0 combines the quality and durability of a hard shell with the ease and functionality of a soft-shell style rooftop tent. With enough room to comfortably sleep 4, the X-Cover 2.0 improves the userexperience with a variety of updates in 2022. Featuring cross bar compatibility to mount extra gear, an easier, roll-down style window, and updated color-scheme, the X-Cover 2.0 is ready for any type of adventure you have in store. Also available in a Mini, 2-person size.

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$4,199

The Skycamp® 3.0 the newest 4-person hard shell roof top tent that fits SUVs, long sedans, and truck bed racks. This latest version has received a slew of improvements based on feedback from iKamper’s global community. With a king size bed that folds into an aerodynamic, robust hard shell, this wind-resistant tent sets up and breaks down in as little as 1 minute. Due to the compact design and universal mounting system, this tent fits on most vehicles and provides a paleaceous sleeping area. Equipped with a sky view window, polyfoam mattress, rainfly and a ladder for safe and easy access, the Skycamp 3.0 is ready to travel wherever your journeys takes you.

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92 ONX OFFROAD - ADVENTURE TRAVEL

PREMIUM

Just because your favorite offroad trails are covered with snow doesn’t mean you have to wait for summer to explore. With onX Offroad’s Snow Mode, gain access to 140k miles of snowmobile trails and 500k winter specific points to stay exploring this winter with the app’s detailed trail insights, including trail difficulty, grooming status, avalanche forecasts, slope angles, and hourly weather forecasts. For reliable off-grid navigation, download your maps directly to your phone. With three user levels available, the options are endless.

NEW FEATURES FOR THIS SEASON INCLUDE:

SLOPE ASPECT

View cardinal directions of a slope, helping you plan for sun exposure, wind loading and other avalanche ingredients.

SNOTEL DATA

All 720 SNOpack TELEmetry sites are integrated into the app, providing the most accurate weather information for remote and mountainous areas.

ONX OFFROAD
$29.99
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WORKWEARSECTION 5

WORKWEAR

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NEW! CEDAR RIVER

$210 - $230

Built to get the job done and designed with real people doing real work in mind, the Cedar River is crafted to keep you comfortable and protected no matter where you clock in. Featuring a 100% waterproof Danner® Dry liner, durable all-leather upper, long-lasting Goodyear welt construction, and Danner® Cedar River non-marking, oil-and-slip resistant rubber outsole. Available in two different heights with an optional AL Toe, these boots are made to tackle real hard work.

Available now at select Danner dealers.

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98 HELLY HANSEN - WORKWEAR NEW! OXFORD 4X SERVICE, WORK & CONSTRUCTION PANT $110-$140 USD | $140-$170 CAD The all-new Oxford 4X collection of pants for men feature 4-way stretch material rather than the previously used 2-way stretch. 4-way stretch means that the fabric will move both crosswise and lengthwise, allowing for unrestricted movement at all times. Please reach out for more information on the specific styles.

NEW! OXFORD TRAPPER CAP $50 USD | $55 CAD

When comfort meets style, the Oxford Trapper Cap is a 5-panel, flat brimmed cap that features a resistant main fabric and soft pile located on the button down ear flaps for added warmth – keeping your head and ears warm on the coldest of days.

NEW! OXFORD LINED CONSTRUCTION PANT $130 USD | $165 CAD

The Oxford Lined Construction Pant is perfect for keeping you warm on those colder days. Boasting all of the staple features found in the original Oxford Construction Pant such as, 2-way stretch fabric; hanging pockets with double lined bottom and nylon webbing for durability; and knee pad pockets that are accessible from the inside, but with a 100% recycled polyester insulation, these pants will keep you comfortable and warm throughout a long day at work.

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OXFORD LINED JACKET

NEW! OXFORD LINED VEST

The Oxford Lined Jacket & Vest are water resistant pieces ideal for layering in cold conditions. Featuring a pile fleece lining for when temperatures drop, an extended back for improved comfort, no shoulder seams and reflective details for added safety. Wear either piece in the early mornings when the temperature is low or simply on the drive to and from the job site, this jacket and vest are reliable layering pieces.

100 HELLY HANSEN - WORKWEAR NEW!
$150 USD | $200 CAD
$130 USD | $160 CAD
HELLY HANSEN - WORKWEAR 101
102 HELLY HANSEN - WORKWEAR

women-specific, women-designed

pant

got better! Designed for the women on site who

and now, lightweight and highly breathable work pant,

puts functionality first to get the job done.

the beginning of 2022. For a product to be classified as a

BRZ product concept was introduced

are a specific set of properties and benefits the product must satisfy:

Fabric weight must be less than 250 grams, ensuring a lightweight garment

It must have a mechanical ventilation in its construction.

combination of both features working together creates products that are versatile and comfortable.

NEW! W LUNA BRZ CONSTRUCTION & SERVICE PANT $180 USD | $200 CAD (Construction) $145 USD | $165 CAD (Service) This
work
just
need a durable, comfortable,
the Luna BRZ collection
The
in
BRZ product, there
1.
2.
The
HELLY HANSEN - WORKWEAR 103
104 LACROSSE FOOTWEAR - WORKWEAR

ALPHA MUDDY

Dog walking, bringing in the firewood, taking out the trash, trekking in the mud, and all the daily chores in-between, the Alpha Muddy Mid is your go-to for a fall/winter boot that is effortless to pull on and slip off. Built with LaCrosse’s premium, waterproof rubber and a cushioning neoprene interior, the Alpha Muddy Mid is every bit as comfortable as it is durable.

The Alpha Meadow is a 100% waterproof rubber slip-on for women; perfect for all those times the protection of a rubber boot is needed without the full height. Featuring a versatile outsole with reliable traction in rain, mud and snow; and thanks to its low height and ability to slip on and off with ease, this will be the pair you leave by the door for quick access when heading outdoors for whatever it may be.

WOMEN’S ALPHA MEADOW $100 MEN’S
MID $150
105LACROSSE FOOTWEAR - WORKWEAR

CCF-T CONSOLE FRIDGE

$599

The innovative Dometic CCF-T Center Console Refrigerator fits seamlessly into your center console, offering you the ability to add an integrated refrigerator to your truck. Powered by the vehicle’s 12V power source and with 7.5L of capacity, bring more food and drinks along for long drives, scout trips or any excursion on the horizon. Installing in under 30 minutes with DIY instructions, the CCF-T Center Console Refrigerator provides effortless center console fridge access, opening a world of possibilities.

Current applications: Ford F-150 (2015-2020), Ford Super Duty (2017 & Newer) or Ford Expedition (2018 & Newer)

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WHO WE ARE

WH inc. is a potent team of well-connected PR pros, marketers, creatives, and event experts. Based in Seattle, WA, with the Pacific Northwest as our backyard, we believe that a passion for and participation in the activities our brands support gives us an unparalleled approach to our work.

Our duty is to be a resource for you, our trusted media partners. This means we work with and promote brands that we truly believe in and whose gear we have tested and trust ourselves. We take our role in promoting the very best seriously.

LUMINATE was built as a tool for you, providing a glimpse into the latest and best products coming to market throughout the year. As you browse the pages, please let us know if we can answer any questions or be of further assistance regarding upcoming editorial opportunities. The faces you see here are the trusted PR professionals on the larger WH marketing team who support the brands in this media guide. We are here to answer your questions, facilitate your testing experiences and bring you the brand stories that you can, in-turn, provide to your readers.

See you out there.

108 WHO WE ARE

MARTIN MAISONPIERRE

MATT GLASS

CELESTE BURGER

109
Senior Account Manager, Overland Category Lead
Account Coordinator ZACH ZENTENO Account Coordinator KERRI DELLISANTI Senior Account Manager Please send all inquiries to WHPR@WH1969.com and we’ll get back to you right away
General Manager TARA YANT PR Director WHO WE ARE
WH1969.COM
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