LUMINATE FW21 Media Guide

A Seasonal Media Guide For the Active Explorer Fall/Winter 2021

WHO WE ARE Meet the WH inc. PR team – a mighty group of well-connected public relations professionals. We are a part of the larger fullservice marketing agency containing a dynamic mix of creatives, project managers, digital and social planners, video/photo production, and experiential experts who breathe life into our collective ideas in support of the larger PR program goals.

We are located in Seattle, WA; a place we’ve called home for 50 years. Our Pacific Northwest roots keep us active and connected to the outdoors. It has given us the opportunity to represent brands we truly believe in and promote activities we regularly engage in, lending an air of authenticity that is key to our success and longevity.

We hope you enjoy looking through all the fantastic products that will be available for this Fall/Winter 2021 and are eager to put some to the test! Please reach out with any questions or if you need assistance regarding upcoming editorial opportunities.

From city streets to mountain peaks, here’s to many great winter adventures ahead!

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MARTIN MAISONPIERRE

TARA YANT

MATT GLASS

General Manager, Active Lifestyle

PR Director

Senior Account Manager, Overland

KATIE VAN RIPER

TIANA NOBLE

LAURA SCHMITT

Account Director

PR Coordinator

Account Manager

PLEASE SEND ALL INQUIRIES TO WHPR@WH1969.COM AND WE WILL GET BACK TO YOU RIGHT AWAY. 3

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IN THIS ISSUE 02

WHO WE ARE

08 OUTDOOR/MOUNTAIN 10 HELLY HANSEN 18 DANNER 20 BEYOND CLOTHING 22 LACROSSE FOOTWEAR 24 GRAYL 26 BENCHMADE 30 BIG GREEN EGG 32 HITCHFIRE 34 OMNIA 36 WINTER SPORTS 38 ALECK 42 HELLY HANSEN 48 LINE 52 FULL TILT 54 ONX OFFROAD 54 OVERLAND 56 ONX OFFROAD 62 LIGHTFORCE 64 STEP 22

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URBAN/LIFESTYLE DANNER HELLY HANSEN BEYOND CLOTHING BENCHMADE STEP 22

66 68 72 78 80 82

WORKWEAR DANNER HELLY HANSEN LACROSSE FOOTWEAR

84 86 88 92

OUTDO OUTDO

OOR/ OOR/

M/W LIFALOFT AIR HOODED INSULATOR JACKET $300 USD | $350 CAD

Helly Hansen’s LIFALOFT™ revolutionized the world of insulation a couple years back – keeping consumers warmer with less weight and bulk compared to traditional polyester insulation. This season, the brand is taking it one step further with LIFALOFT™ Air, a lighter and warmer insulation with maximum breathability and a water resistant and windproof face. The removal of the interior lining allows for increased breathability and a lightweight feel making this the ideal jacket for high output activities so you don’t have to constantly peel layers.

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ELEVATION SHIELD FLEECE JACKET & W AURORA SHIELD FLEECE JACKET $180 USD | $210 CAD

The Elevation Shield Fleece Jacket for men and Aurora Shield Fleece Jacket for women introduce a versatile, 4-way stretch layer with PFC-free DWR, blurring the lines between a fleece and a softshell jacket. Equipped to protect from inclement weather, both jackets replace commonly seen knitted fleece construction with a woven face fabric, allowing for natural water resistance, better performance and better protection against the elements. The two zippered hand pockets, one zip chest pocket, elastic edge bands at the cuff, and water and wind blocking abilities all combine to make this the perfect go-to layer for front, side or backcountry adventures.

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LIFA TECHNICAL BASELAYERS THAT KEEP

YOU WARM, DRY AND COMFORTABLE

W LIFA MERINO MIDWEIGHT GRAPHIC ½ ZIP, CREW AND PANT ½ ZIP $120 USD | $130 CAD CREW $110 USD | $120 CAD PANT $110 USD | $120 CAD

All three of these garments are constructed with 100% merino wool on the outside plated to LIFA fibers on the inside that helps maintain comfort and temperature during cold weather activities. The inclusion of these technologies provides the warming benefits of merino wool and the technical moisture movement properties of LIFA fibers.

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MEN’S

M/W LIFA MERINO MIDLAYER $160 USD | $220 CAD

The LIFA Merino Midlayer for men and women provides warmth and moisture management in a package that is lightweight and comfortable during high output activities on the hill. Its flocked interior boasts next-to-skin comfort that feels like fleece but is 250g of pure LIFA® Merino that includes Helly Hansen’s Stay Warm Technology. Adding to its capabilities, the women’s version features wind blocking zones on the front for harsher conditions.

WOMEN’S

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ULLR RS30 BACKPACK $180 USD | $220 CAD

This brand-new backcountry pack is designed as a mid-sized snow sports pack with configurable carry systems for skis and snowboards. Additional features include a removable, quick deploy diagonal ski carry system that allows you to transition between skiing and boot-packing without taking off the pack.

Additional features include a removable quick deploy diagonal ski carry system, avalanche safety pocket, top goggle pocket, and zippered back panel that provides easy entry into the main compartment.

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TREAD LIGHTER, GO FARTHER NEW! TRAIL 2650 CAMPO GTX $190

Inspired by the warm and dusty stretches of the Pacific Crest Trail which begins just outside the town of Campo in Southern California, the new Trail 2650 Campo GTX is built with lightweight materials for maximum airflow without sacrificing durability. For the first time ever, Danner also utilized GORETEX Invisible Fit technology – a bonded membrane that creates a reliable waterproof barrier with extra breathability and sock-like comfort. Further, Danner’s EXO Heel System provides a secure fit while a Vibram® outsole with Megagrip ensures traction in demanding terrain. The Trail 2650 Campo GTX is also gaiter-compatible so you can tread confidently through dust and rain. Available for men and women.

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YUBA ULTRA LIGHT K6 RAIN ANORAK $285

The ultimate lightweight solution that redefines everyday carry while helping protect from unexpected weather. This is one of the lightest weight 3L hardshells available, featuring the first use of 3 layer Pertex ® Shield fabric. This expedition-grade jacket is a perfect tag-along for in field adventures as it packs down to just about nothing and brings only a minimal weight to a backpack.

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GUIDE GLOVE LITE $95

This glove combines tough protection and a nimble range of motion while being built for work. Articulated leawther palms and pre-curved fingers optimize grip, shape and functionality.

Softshell backsides and adjustable wrist cuffs provide ease of motion and breathability, ensuring a snug fit and finesse throughout adventures and day-to-day chores alike.

GUIDE GLOVE $135

The Guide Glove is built for durability, warmth and capability, ideal for winter sports and expeditions. PrimaLoft® Gold Insulation with Cross Core™ Technology infused with Aerogel, to deliver exceptional thermal protection at a light weight. Wool-blend lining rounds out the warmth retention and adds next-to-skin comfort, while pre-curved fingers with e-tips at the index and thumb retain dexterity.

TREK GLOVE SYSTEM $120

This is a two glove system that can adapt to the needs with a modular two-layer approach.

The first layer, a lean work glove, keeps your hands protected and nimble for working on a variety of tasks. The second layer, a removable outer shell, features PrimaLoft® Gold Insulation Eco for extra warmth when needed. And with both layers able to pack down into an included stow bag, it’s easy to keep this adaptable system in your kit at all time for whatever may come your way.

BEE BALM FEATURES • Performance fit, kangaroo-style pocket and droptail hem • Breathable with 35k/40k waterproof rating • 7.7 ounce total weight

$20

Protect and enhance the leather of any Beyond glove by working in this blend of natural, softening oils including eucalyptus, avocado, lavendar and vitamin E. In an effort to extend the life of their gloves, Beyond developed this formula to nourish, rejuvenate and protect leather.

Beesewax base waterproofs most leather products for days and up to several months.

Eucalyptus oil quickly softens dirt buildup and kills much of the bacteria responsible for leather breakdown and mold. The allnatural ingredients will not rot stitching.

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NEW! WOMEN’S ALPHA MEADOW $100

The all-new Alpha Meadow is a 100% waterproof rubber slip-on for women; perfect for all those times the protection of a rubber boot is needed without the full height. Featuring a versatile outsole with reliable traction in rain, mud and snow; and thanks to its low height and ability to slip on and off with ease, this will be the pair you leave by the door for quick access when heading outdoors for whatever it may be.

MEN’S ALPHA MUDDY $100

Effortless to slip on and off and now available in Dark Gray for Fall 2021, the men’s Alpha Muddy is built with LaCrosse’s premium, waterproof rubber and a cushioning neoprene interior for the ultimate in outdoor ease, comfort and durability.

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ULTRAPRESS™ FILTER & PURIFIER BOTTLE $79.95

Perfect for hikes, travel, or everyday use, the brand new UltraPress™ Filter & Purifier Bottle by GRAYL® packs many of the great features of the slightly larger GeoPress™, into a compact adventure-ready size.

IN one 10-second press, you’re protected against waterborne viruses such as SARS, rotavirus and norovirus, but also bacteria, protozoan cycts, pesticides, chemicals, heavy metals and even microplastics. New and vibrant colorways add an extra pop to your gear, while its hinged carry-handle adds even more incentive to grab it and head out on your next adventure.

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FEATURES • • • • • • • • • •

• •

Capacity: 16.9 fl oz (500 ml) Weight: 12.5 oz (354 g) Height: 9.75” (24.77 cm) Diameter (at base): 2.95” (7.5 cm) Antimicrobial: Yes Chemical-free: Yes Active Technology: Ion exchange, ultrapowdered activated carbon.

Testing Standards: Meets or exceeds the United States Environmental Protection Agency’s Water Purifier standard for microbiological filtration.

Fast Flow Rate: 10 seconds per 16.9 fl oz (3 liters/minute) Cartridge Lifespan: 300 presses (150L/40 gal) Cartridge Shelf Life: Stored under proper conditions, an unopened Purifier Cartridge has a shelf life of 10 years. After a cartridge has been used, it lasts at least 3 additional years.

Durability: Withstands drop tests (at full capacity) up to 6’.

Materials: BPA-FREE polypropylene #5, foodgrade silicone, TPE, ABS food-grade plastic.

REMOVES VIRUSES ( 99.99% ) Rotavirus, Norovirus, Hepatitis A BACTERIA ( 99.9999% ) e. Coli, Salmonella, Dysentery PROTOZOA ( 99.9% ) Giardia, Cryptosporidium, Amoebae

FILTERS PARTICULATES Microplastics, Sediment, Silt CHEMICALS Chlorine, Benzene, Chloroform HEAVEY METALS Lead, Arsenic, Chromium OUTDOOR - GRAYL 25

535BK-4 BUGOUT® $275

The lastest iteration of the iconic Bugout® is here.

Featuring the return of the ever-popular M390 blade steel and a detail-laden milling pattern throughout the aircraft aluminum handles, the 535BK-4 Bugout® is the ultimate EDC-enthusiasts dream.

Why M390 steel? It’s an Austrian powdered steel with a uniform micro-structure (it is a martensitic chromium steel, specifically). It is widely revered as one of the best all-around knife steels. It brings amazing edge retention, corrosion resistance and toughness

FEATURES • Blade Steel: M390 • Blade Finish: Diamon-Like Carbon Coated (DLC) • Handle: 6061-T6 Aluminum • Weight: 2.5 oz

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THE BUGOUT® CUSTOM The Benchmade Bugout® was originally designed as the ultimate lightweight folder for backpacking. The slim and minimalist design proved to be an absolute game-changer within the outdoor and EDC community.

Now, there are 497,760 different configurations possible for the Bugout® through Benchmade’s Custom Knife Builder. The online, interactive visualizer creates a step-by-step list of materials, showing exactly how the combination of materials will look, including full 360-degree rotations.

5 Blade Steels

5 Handle Materials

18 Handle Color Options

10 Thumb Lug and Spacer Colors

NEW MATERIALS FOR THE BUGOUT CUSTOM Blade Steel: S90V and Damasteel Ladder Handles: Titanium and Carbon Fiber

MADE IN THE USA After a custom set of materials are selected, every Benchmade knife is hand-assembled at Benchmade’s factory in Oregon City, OR; American made with American and American-made components.

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30 OUTDOOR - BIG GREEN EGG

MINIMAX GRILL $628

The MiniMax Big Green Egg is proof that great things come in small packages. This Egg is the first to arrive with its own transportation in the form of a sturdy, easy-to-grip carrier! The MiniMax is perfect for camping, poolside, and tailgating with friends and family. With the ability to cook a 12-pound turkey, 4 burgers, 1 chicken vertically, 2 steaks or 1 rack of ribs, the MiniMax is built to perform and is ready to travel wherever your culinary interests take you!

Big Green Eggs are available in seven sizes from Mini to 2XL and can be fitted with a wide variety of accessories to further increase its versatility. They are available with a lifetime warranty at over 5,000 authorized dealers in over 35 countries, as well as online with a whiteglove setup and grill tutorial. For more information on Big Green Egg’s full line of cookers, accessories and additional gear, visit BigGreenEgg.com.

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FORGE 15 AND ULTIMATE GRILLING STATION™ $549 & $899

Inspired by adventure, road trips, and embracing life around the hitch, the HitchFire Forge 15 hitch-mounted grill is made of rugged powdercoat steel and built on a stout tubular frame that attaches securely to your vehicle. Capable of withstanding miles of roads and the toughest conditions, the Forge 15 is ready for a world full of undiscovered trails and expeditions.

Adding to this setup, the new Ultimate Grill Station™ includes an arsenal of accessories like a 15”x30” hard maple cutting board, Ignik Propane Growler, side burner, and set of grilling tools that easily hook to the side tables. Designed to integrate seamlessly with the Forge 15 Grill, the Ultimate Grill Station™ ensures you are outfitted with a versatile, adventure-ready cooking setup you’ll never want to leave behind. Both products are sold separately, with the Forge 15 Grill included as a bundle with the new Ultimate Grill Station™. Additional accessories like the Forge 15 Side Burner Kit ($55) and Refillable Ignik Gas Growler Kit ($135) are available for purchase on their website.

LIFE AROUND THE HITCH 32 OUTDOOR - HITCHFIRE

FORGE 15 FEATURES

ULTIMATE GRILL STATION™ FEATURES

• Dual zone high-output burners (7,500 BTUs each) • 90° and 180° articulating swing arm • Fold out prep tables & integrated bottle opener • 355 sq. in (18” x 22”) cooking area • Serves 8-10 people

• Forge 15 grill with Dual Zone HighOutput Burners (7,500 BTU each) • Removable Side Burner Kit • 15x30 Cutting Board Table • 1.2 Gallon Ignik Refillible Propane Growler • Grilling Tools, Cover, & Hitch Extender

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OMNIA STOVETOP OVEN $67

Omnia is the oven for the ovenless. Designed for those outdoor adventures and multi-day trips when you want to keep it simple but are still craving something more. Omnia is a lightweight stove-top oven that helps bring a variety of meals into one’s life in the outdoors. Fresh-baked bread, pizza, casseroles, lasagna, quiche or even a birthday cake are just a small sample of what can be made and enjoyed on the Omnia - you only have to provide your own heat source. Add in the user-friendly design and ease of cleaning and you have a taste of why the Omnia is the go-to camping oven.

Enhance your baking experience with Omnia’s full range of accessories, such as a Silicon Mold, Muffin Ring or the Oven Rack.

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WINTE WINTE

ER ER

ALECK 006™ $130

Aleck is an award-winning technology company guided by a love for winter sports, and on a mission to improve the connection between families and friends at the resort. The Aleck 006™ is the wireless audio and comms system that puts your soundtrack into your snow helmet while keeping you connected with easy push-to-talk communication. Featuring a glove-friendly, low-profile, featherweight design, the Aleck 006 is compatible with any audio-ready snow helmet and needs only minimal cell signal for communication.

FEATURES • • • • • • • • • • •

Push-To-Talk group communication High fidelity audio with custom equalizer Group location mapping Hands free calls & voice assistant (Siri® and Google Assistant®) All day battery life Glove-friendly, large 2 button operation Military grade AES-256-bit encryption IPX4 water & sweat resistant Wireless operation using the latest Bluetooth® 5 technology Slim and featherweight (0.59in / 1.5cm and 2.2oz / 62g) Universal fit for audio-ready snow helmets

38 WINTER SPORTS - ALECK

TUNES, TALK, SHRED, REPEAT WINTER SPORTS - ALECK 39

AVAILABLE FREE ON IOS AND ANDROID The Aleck GO! app unlocks the full potential of the Aleck 006 wireless system and creates a seamless communication experience for your group.

Available on the Apple App Store and Google Play, Aleck GO!’s intuitive user interface and innovative features offer unrivalled mountain connectivity.

Through the app, users can create groups, communicate with the group (or with individuals), see everyone’s real time location on the map, or use the powerful EQ to dial in the audio.

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ALECK GO! V3 - KEY UPDATES 1. Get ski resort maps in beautiful detail on your phone 2. Includes useful data like: Amenities (First Aid Stations, Food, Restrooms, Transportation and more) 3. Robust Communications Communication reliability using 2G network data signal (and higher) 4. UI / UX Improvements - The Aleck GO! app is being optimized for easy initial setup and regular use on mountain.

That means higher contrast graphics and a more intuitive user interface

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INHERENT AND EVERLASTING WATERPROOF PROTECTION WITH GROUNDBREAKING LIFA INFINITY PRO™ TECHNOLOGY

MEN’S ELEVATION INFINITY 2.0 JACKET & SHELL PANT JACKET $750 USD | $900 CAD PANT $550 USD | $650 CAD

For Fall/Winter 2021, the groundbreaking LIFA INFINITY PRO™ technology makes its way into ski pants for the first time, while the jacket has undergone a full restyling through feedback from ski professionals. Both pieces feature a fully waterproof/breathable LIFA INFINITY™ membrane and 100% LIFA® face fabric, delivering the extreme waterproofness and breathability of HELLY TECH® Professional construction. With LIFA INFINITY PRO™, the water repellant protection is inherent in the fiber and everlasting, never needing to be reproofed with a chemical treatment.

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WOMEN’S ELEVATION INFINITY SHELL JACKET & BIB PANT JACKET $750 USD | $900 CAD PANT $600 USD | $700 CAD

Using design insights from professional skiers, this jacket and bib pant for women is an essential backcountry kit that features a construction that is forward-thinking, safe and built for comfort in the harshest alpine conditions. To save water, the fibers in the jacket and bib are solution dyed, which also provides the added benefit of longlasting color fastness. Using Helly Hansen’s most sustainable LIFA INFINITY PRO™ technology, this kit boasts added protection against the elements as its membrane provides a garment with everlasting water repellent protection.

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M/W ODIN INFINITY INSULATED JACKET $800 USD | $1,000 CAD

Developed with the feedback from search-and-rescue professionals, the new Odin Infinity Insulated Jacket for men and women lives up to the highest expectations of function and performance. Featuring revolutionary LIFA INFINITY PRO™ technology alongside LIFALOFT™ insulation, this jacket is lightweight, fully windproof, breathable and waterproof without the use of any DWR. This is an insulated hardshell that will offer superior professional-grade performance during any situation.

A DWR-FREE, FULLY WATERPROOF AND WINDPROOF, INSULATED HARDSHELL

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M/W ODIN MOUNTAIN INFINITY 3L SHELL BIB $500 USD | $600 CAD

Built for safety and comfort, it’s the construction features of the Odin Mountain Infinity 3L Shell Bib for men and women that set it apart from other backcountry ski pants. Safety features like the RECCO® Advanced Rescue system and two versatile locations for beacon use, offer peace of mind when hiking up the mountain as well as skiing down. HELLY TECH® Professional 3-layer fabric construction can handle everything from tough conditions to high intensity activity, while the breathable stretch bib fabric and softshell upper provide comfort, warmth and freedom of movement.

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W MONO MATERIAL POWDER SUIT $550 USD | $650 CAD

Designed specifically for women, this highperforming powder suit is made from 100% polyester Mono Material. Mono Material is completely created from one material, resulting in easier recyclability and making it a better option in a circular garment-to-garment recycling system. The suit is fully insulated with PrimaLoft®, offers HELLY TECH® Performance stretch fabric construction and a simple drop-seat design, in addition to numerous ski-focused features that all provide peak comfort, mobility and function on powder days.

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ULLR CHUGACH INFINITY POWDER SUIT $1000 USD | $1,200 CAD

This powder suit, exclusively for men, has a unique design built for 100% protection in deep powder.

In addition to the LIFA INFINITY PRO™ technology, the powder suit comes with a Life Pocket™, inner integrated suspenders, multiple stash and hand pockets, hood and collar adjustments, and a Recco® reflector for added safety.

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VISION COLLECTION

Introducing the skis you wish you had yesterday. The freeride skis that can slap down pillow stacks one day and explore far out zones the next. Forged out of LINE’s THC Construction, the Vision 118, 108 and 98 reimagine what’s possible for lightweight freeride skis. They’ll rally powder and chunder, arc on groomers, and even motor up skin-tracks if that’s your thing. THC Construction is not just an excuse to make weird pot references, this is some serious new tech. By combining three different laminates that resonate at different frequencies, we’ve created a hyper-dampening construction that allows us to shave weight. No more twitchy, pingy carbon feel; just feel good, smooth skiing in a lightweight package.

118

108

98

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WOMEN’S PANDORA 110 $800

The LINE Pandora 110 is the best women’s powder ski on earth, created with THC Technology, a mixture of Carbon, Aramid, and Fiberglass that resonate at different frequencies to create a hyper-dampening construction that shaves weight – just like the LINE Vision Collection. Push into the backcountry, float through the secret stashes, and rail back to the lifts.

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WOMEN’S PANDORA COLLECTION

Developed with Hadley Hammer, the LINE Pandora series is designed for women who rip. Featuring four different waist widths, with the Pandora 110 for deep days, the 104 and 94 for all-mountain versatility, and the Pandora 84 for hard carving groomer laps, the Pandora Collection opens the door to all different types of women’s skiing.

104

94

84

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“THESE ARE THE ONLY SKI BOOTS I HAVEN’T BROKEN.” ASCENDANT SC – SAMMY CARLSON PRO MODEL $800

Answering the call for an uphill, tech touring compatible boot that won’t sacrifice downhill performance, the Full Tilt has partnered with X-Games medalist Sammy Carlson to build the Ascendant SC – the definitive all-around touring and freeride ski boot. A comfortable Tour Pro Liner, removable Flex 10 Tongue, and lightweight Evolution 3-Piece Shell work together to make the Ascendant progressive and innovative within the resort ropes and well-beyond.

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WOMEN’S PLUSH

FT PLUSH 90: $625 | FT PLUSH 70: $450 The Full Tilt Plush 90 and Plush 70 are the best ski boots for women looking to rip the entire mountain in comfort.

With a 3-piece evolution shell, roomy 102mm last, and Grip Walk outsoles, the Plush collection boots are some of the easiest boots to get on and off in the market, while encouraging women to get out and shred all day long with comfy and cozy feet.

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THE SNOWMOBILING GPS SOLUTION 54 WINTER SPORTS - ONX OFFROAD

SNOW MODE

The need to explore the backcountry doesn’t stop when the snow starts to fall. With the new ‘Snow Mode’ onX Offroad users can now navigate winter terrain with added confidence and safety information for snowmobiling. A quick toggle over to ‘Snow Mode’ opens the database of 140,000 miles of snowmobile trails across 30 states.

With local avalanche forecasts and slope angle overlays for favorite zones, riders can make a plan for the day with snow conditions and terrain in mind.

Detailed information like hourly weather forecasts that illustrate wind speed and direction, temperature highs and lows, and inches of precipitation are also available. Planning gets even easier with winterspecific points of interest identified on the map, like snow parking areas and warming huts.

Plan across devices – Log in on a computer to plan, and then open the App on your phone or tablet on the trail. All of your trail info is saved and syncs across devices so you can move from trail to home without losing anything.

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OVERL OVERL

LAND LAND 57

UNLOCK MORE ADVENTURES Plan and discover 550,000+ miles of trails, find campsites and share tracks or waypoints with friends. It’s all about knowing before you go and being able to find your way once cell service is long gone. With three user levels available, adventurers have options too.

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PREMIUM

ELITE

A premium subscription unlocks more features that help ease off-grid navigation. In addition to all the free features, this level allows for unlimited saved offline maps, featured trail information, photo waypoints, 3D maps and up-to-date trail status indicators.

Users can view private landowner information, in addition to all the trails and features available with a Premium account. This information includes landowner names, property boundaries and lot sizes. Being able to see landowner data is one more useful tool when you’re out on the trail, allowing for easy reference of where private property starts and ends or clarify easement delineations.

$29/YEAR

$99/YEAR

IT’S EASY TO PLAN OR RESEARCH TRAILS ON A COMPUTER, THEN UTILIZING THE APP ON THE TRAIL, AS ALL YOUR TRAIL INFO IS SYNCHED AND SAVED ACROSS DEVICES.

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INCLUDES SIGNIFICANT UPDATES AND NEW FEATURES...

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3D 2.0 onX has released the next generation of its 3D maps in the Web App. This view features a richer and faster viewing experience and new functionality. Users can now see all their custom markups (Tracks, Waypoints, and Lines), as well as public land designations, in 3D mode.

Elite users can also view public and private land designations in 3D too.

3RD PARTY NAVIGATION BOUNCE OUT GO & TRACK What was “Tracker” is now Go & Track.

This real-time tracking functionality allows users to see their mph, average speed, direction of travel, distance mileage, elapsed time, compass, and elevation card all at their fingertips. The map itself tilts to give a better perspective while driving, with fewer on-screen distractions. Think of this as GPS navigation for off-roaders!

The ability for a user to identify a destination (such as a trailhead or fuel station), and navigate to it by using a user’s default navigation app on their phone or tablet. No more copy/paste of coordinates nonesense. A simple button on all Waypoint cards, map query cards, trail cards, and point-of-interest cards will “bounce” the user out to Google or Apple Maps, for example, to navigate on pavement to a known destination.

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VENOM PROFESSIONAL $329/EACH

The compact high performance 75W Lightforce Venom LED boasts a massive 1 LUX @ 850m from 21 LEDs. This light is the little brother to the reputable Genesis model, but at a sub-6” diameter, it can fit on just about any bumper. Features a three Stage operation (Full intensity, daytime running or night mode) and CISPR25 compliance for reduced radio interference.

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FEATURES • • • • • •

75W of LEDs within a 150mm housing 21 x Lumileds LEDs 1 Lux @ 850m (pair) 0.25 Lux @ 1700m (pair) Effective Lumens : 4407 (single) Raw Lumens : 7850 (single)

HTX2 HYBRID DRIVING LIGHT TWIN PACK $1300

A unique light that combines LED and HID technologies, using each two for its strengths. A ring of 20 LEDs provides a flood beam pattern, illuminating a wide area out to 120 yards (@ 1 lux). The 50W HID bulb provides a pencil/spot beam of light for illuminating far down the road or trail out to one mile (@1 lux). Add in that the LED and HID systems can be switched independent of each other or fired up together and this light becomes the ultimate solution.

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STINGRAY HD $100

Designed for heavy duty use and storage of more aggressive gear. Since it features 1,000 Denier Nylon + C.R.A.W.L. (Coated Rugged All Weather Layer) inside and out, you won’t have to worry about whatever you throw inside will wear through the internal panels AND you won’t have to worry about where you store it. This would be the perfect option to hold spare belts, fluids, u-joints, etc. The rugged exterior is robust enough for the back of a buggy or UTV.

FEATURES • Capacity: 21.1L • Dimensions: 17” x 12” x 8”

STINGRAY MINI $70

If you’d like a smaller storage solution, but don’t need the HD build, this is the box for you. This Stingray features the same TreadWeave Nylon Shell featured on the original Stingray Flat Box.

FEATURES • Capacity: 10.1L • Dimensions: 12” x 8” x 8”

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URBAN URBAN

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NEW! FREE SPIRIT $200

A retro-inspired hiker reimagined with modern technology, the Free Spirit is the performance-minded sibling to Danner’s iconic Jag boot. As comfortable clocking miles on downtown pavement as it is venturing beyond the trailhead, the Free Spirit features a unique dual-density midsole that’s firmer around the edges for support, with a softer compound in the middle providing cushion and comfort. Vibram® Megagrip maintains confidence underfoot and GORE-TEX waterproofing keeps you dry and comfortable so you can explore without limits.

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NEW! CLOUD CAP $180

The Cloud Cap for men and women is the answer to those frigid, snowy days asking for exploration, whether you’re venturing into town or onto the mountain. Featuring 400 grams of PrimaLoft Gold insulation and Danner Dry waterproof protection, the Cloud Cap is purpose-built to keep your feet warm and dry through winter’s worst. A drawstring closure keeps the heat in and the elements out, while Vibram® Arctic Grip AT offers industry-leading traction on wet ice and snow.

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TROMSOE JACKET $300 USD | $350 CAD

Get ready to be impressed by how well the Tromsoe Jacket regulates temperature on milder winter days, but still has plenty of insulation for the most frigid days. Ideal for areas where freezing temperatures are commonplace, when this jacket is all buttoned up – hood, zips, cuffs – you’ll be the warmest one out there. The Tromsoe Jacket combines the classic Helly puffy jacket look, with clean aesthetic design lines.

This jacket will leave you feeling comfortable and good looking on cold winter days in the city.

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WOMEN’S

M/W URB PROTECTION DOWN COAT $400 USD | $550 CAD

Inspired by clean, minimalistic Scandinavian design, the Urb Pro Down Coat features super comfortable and soft premium down insulation and a fully waterproof breathable Helly Tech™ Protection shell technology. The URBAN PROTECTION line is a collection of all day, everyday protective outerwear. Available for men and women.

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W MAUD PARKA $470 USD | $550 CAD

Designed for those extra cold days when you want to be protected from head to toe, the W Maud Parka from Helly Hansen’s Explorer Collection is the perfect choice with 200 grams of PrimaLoft® Black insulation mixed with an extra warm and puffy hood. Add in handwarmer pockets with soft fleece lining and fold up reflective for visibility, this keeps you warm and dry all day long.

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W ORGANIC FLANNEL SHIRT DRESS $130 USD | $150 CAD

A classic, long sleeve button-up organic flannel shirt dress with two side hand pockets, a chest pocket and a tie belt makes this the ideal garment for exploring the city or just hanging out around the house. With its soft brushed fabric and curved hem with a side split, this shirt dress combines a sporty feel with a feminine feel.

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LIFALOFT INSULATED SHACKET $180 USD | $220 CAD

Helly Hansen’s LIFALOFT™ revolutionized the world of insulation a couple of years back – keeping consumers warmer with less weight and bulk compared to traditional polyester insulation. This jacket features 60g of insulation with a soft-touch organic cotton flannel face fabric. This shirt jacket is versatile and comfortable while also maintaining a purposeful fit. Additional features include front snap buttons and two hand pockets.

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CLUTCH FIELD LINER K3 JACKET $135

This unique collarless jacket pulls direct inspiration from classic military field jacket liners. Updated with a modern fit, a rugged micro ripstop exterior and PrimaLoft® insulation, this jacket has the technical foundations to stand on its own in the woods, but is designed to be just as at home on pavement.

The Clutch Field Liner avoids hood stacking and other bulk when layering under weather protection. Breathable, 12 oz. Materials keep your system lightweight and wellequipped for moisture transport, and bulk-free quilted insulation ensures easy layering beneath your weather protection

FEATURES

• Available in 3 c • Regular and Lo • Collarless and for low-profile l • Oversized quilt back to 1960s • Two zippered s fit or easier acc

MATERIAL

• DWR coated, 2 • 8 oz PrimaLoft® • Certified Stand and uses blues

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DAWA SHERPA (FLEECE HOODIE) $80

Stay warm and comfortable with a timeless classic for static insulation. Lightweight fabric crafted with thick pile and doublesided brushing delivers bulk-free warmth and next-to-skin softness. An attached hood pops up for extra coziness and light weather protection, and roomy zippered pockets offer fast hand-warming convenience.

colors: Grey, Black, Woodland Camo ong length options hoodless, allowing layering ted design harkens military field liners side gussets enable custom cess to waist gear

20D micro-ripstop exterior ® Black Bio insulation dard 100 by OEKO-TEX® sign®-certified fabrics

FEATURES • Basecamp comfort • Polyester double-sided brushed-knit fleece • Available in Long sizes

• Weight - 19.2 oz.

• Certified STANDARD 100 by OEKO-TEX® | bluesign®-certified

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1121 SHORTHAND | $120-150 & 1120 LONGHAND | $130-160 Penmanship is a lost art, and these new pens make for the perfect companion for your favorite pocketknife. Engineered to provide a comfortable and secure grip, the EDCinspired Shorthand pen series is shrouded in intricate machining subtleties. Featuring an AXIS® style bolt action and two variants in color and size, these pens are pocket worthy no matter where your adventures take you.

Brushed 303 stainless steel & black 6061-T6 aluminum finishes Ergonomic shape and knurling for grip Uses Black Fisher ink cartridges 3.49” & 4.62” lengths

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FEATURES • Blade Steel: M390 • Blade Finish: Diamon-Like Carbon Coated (DLC) • Handle: 6061-T6 Aluminum • Weight: 2.5 oz

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TENKILE TECH POUCH $65

Named after the critically endangered tree-kangaroo, this is the ultimate storage solution to organize all sorts of tech and EDC gear, no matter where your adventure takes you. This 2.4 L fully padded pouch opens up to reveal 10 separate storage compartments, a main storage area can be configured from 1-4 different spaces. The flip open design creates a built-in clean workspace for changing batteries, swapping SD cards or whatever else needs to get done away from dirt and debris. Other thoughtful designs are tucked throughout, like cord passthroughs and a slot in the zipper pull for a backup MicroSD card.

FEATURES • 1,000 Denier Nylon + C.R.A.W.L. (Coated Rugged All-Weather Layer).

• Multi-level TreadWeave • YKK Zippers with red reflective paracord pulls

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• MOLLE/PALS compatible back panel • Includes MOLLE HooKit hardware • 2.4 L ; 9.25 x 5 x 5.75 external

TORTOISE TOILETRY BAG $65

You shouldn’t have to dig through a black hole of your toiletries to find what you are looking for. The Tortoise makes it easy to grab exactly what you need with ease and with the unique clamshell design, it creates a clean surface once it’s flipped open. A removable zippered hygiene pouch is perfect for separating more sensitive items and is great for carrying a few items out on a day excursion.

FEATURES • • • • •

Large zippered main compartment 12 pouches and pockets for organization Hanging hook 3.5L interior space 1000D Nylon + C.R.A.W.L (Coated Rugged All-Weather Layer) • 10” x 4.75” x 7”

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WORKW WORKW

KWEAR KWEAR

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NEW! BULL RUN CHELSEA $170 MEN’S/$160 WOMEN’S

Whether you’re making service calls or working in the wood shop, you can count on the Bull Run Chelsea for durability and comfort. It has the same rugged design as the original Bull Run, updated with a slip-on Chelsea construction.

The full-grain leather upper is soft yet durable and features elastic panels for ease of entry. The oil-and-slip-resistant outsole keeps you comfortable for long days standing on wood, tile or concrete. Available for men and women.

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W LUNA RAIN JACKET AND PANT JACKET: $95 USD | $130 CAD PANT: $55 USD | $70 CAD

The Luna Rain Jacket and Pant features the same amazing women’s fit that the other Luna products are known for – designed by women for women.

Constructed for the women on site who need durable, yet comfortable workwear. Both garments are constructed with fabric that has full stretch. The PU main fabric on the jacket ensures the user stays dry when the sky opens up and the rain comes down. While the pant features an adjustable waist and an adjustable bottom leg with snap buttons – functionality to get the job done.

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KENSINGTON LIFALOFT™ VEST $130 USD | $160 CAD

The Kensington LIFALOFT™ Vest is a perfect year-round piece for all conditions, keeping you warm even when it’s wet outside. Lifaloft™ is an insulation revolution that will keep you warmer with less weight and bulk due to the unique Lifa® yarn technology. Developed in cooperation with PrimaLoft®, LIFALOFT™ is a combination of Lifa® and PrimaLoft’s extensive knowledge in synthetic insulation.

Less carbon and water footprint vs comparable polyester for a lower environmental impact.

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ALTA SOFTSHELL JACKET CSA $125 USD | $175 CAD

The lightweight Alta Softshell Jacket features a softshell fabric membrane and Durable Water Repellant (DWR) to not only keep the user protected from the elements, but also to keep the user comfortable on the job. With high visibility colors, a high collar and hand pockets with brushed lining, the Alta Softshell Jacket is a great choice for dark and stormy days on the job.

ALTA CONSTRUCTION PANT CSA $100 USD | $140 CAD

The Alta Construction Pant will help keep the user safe and visible in dim conditions, with high visibility colors and reflective stripes at the bottom of the leg. Featuring hanging pockets with a double lined bottom and nylon webbing for durability, a broad center back belt loop for extra durability and strength and articulated knees for optimal ability, these pants give the user exactly what they need to stay safe at work. No gimmicks, just true performance.

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ALPHA AGILITY $130

This boot is made to move you much further and faster thanks to its light weight, flexibility and comfort. It begins with premium handlaid rubber over 5mm of naturally insulating neoprene, so you know they’ll be waterproof and durable. LaCrosse’s signature Active Fit keeps your foot in place, the kick-off heel plate makes hands-free removal easy, and the adjustable gusset fits any size calf snugly and securely.

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ALPHABURLY PRO $160

Built from a proud tradition of innovation, the Alphaburly Pro combines high quality rubber with naturally insulating 3.5mm neoprene to withstand anything that comes its way from colder temps to rugged terrain. Features include a thick cushioning EVA midsole for added comfort, an embossed liner for better air circulation, an adjustable rear gusset for the perfect fit, and a non-loading outsole tailored to take on mud, snow and everything in between. New dark brown color for men landing Fall 2021!

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