Camp Vibes
1. A state of rapture, joy, relaxation and enlightenment that arises in natural settings when one reaches a destination, sets up camp, kicks back fireside and pops the top on an ice-cold bev, disconnecting from all distraction. Often achieved with good friends, great beer and a campfire, these are the feelings that transpire when there’s nothing to do, nowhere to go and everything you need is right here at camp.
2. A collection of outdoor gear and beer designed to make great times outdoors even better. A collaboration between two of the PNW’s freshest outdoor brands—10 Barrel and Poler—the Camp Vibes pairing is expertly crafted to enhance the outdoor lifestyle, wherever it may take you. Pitch a tent, don a poncho, take a seat at the campfire, dig into the cooler and crack a cold one—the Camp Vibes Collection has you covered.
[kæmp vaibz] noun
Camp Vibes Golden Ale
This flavor packing, easy drinking ale is the evolution of an all-time taproom favorite at 10 Barrel. Brewed with PNW hops, a touch of honeysuckle and a hint of burnt citrus hoppiness stemming from freshly squeezed oranges, the original recipe started as “Mike Saw a Sasquatch” — a perennial hit on tap at 10 Barrel. The brew was perfected over time and, somewhere along the way, brewmaster Bobby Jackson added a twist of lemon for the final touch. The result, Camp Vibes, is a crisp on the nose, refreshing Golden Ale that never gets old, and now for the first time, it’s available in cans (and at camp)!
“Camp Vibes is about disconnecting — from your phone, the world and all responsibilities — and enjoying your time in nature with friends and family without a worry in a world. It’s a concept that’s true to the core of both 10 Barrel and Poler, and we both make awesome products that support it. When we decided to collaborate on this project, we wanted to create a full kit of all the gear you need to enjoy camp vibes. All it took was one look into our camping bin to know Poler had the gear covered, and we wanted to make the perfect beer to pair with it — a beer that can go on any overnight strike mission, and also holds up over a weeklong adventure.
When we met with the Poler Team at our office and sampled through a rolodex of beers, in the end, this Golden Ale was the overwhelming favorite. Camp Vibes Golden Ale meets your taste buds in the middle as an option the whole crew will enjoy and is one you’ll continually want to reach for in the cooler even after multiple days of camping on the river.”
–Grady Skelton, 10 Barrel Brewing Company
“We were at the Outdoor Retailer show in Denver when we met the 10 Barrel crew for the first time. They stopped by our booth and Grady [Skelton] said something along the lines of, ‘Let’s arm wrestle, and if I win, we’ll make you a beer with Poler’s name on it.’ He won, and now we have an amazing beer launching nationwide!
In all seriousness, 10 Barrel is the perfect partner for this collaboration. They’re a team of authentic, active people who share our love for the outdoors, action sports and camping. Just like we pride ourselves on making quality products with unique style, they put quality first with their beer, and the brand is as steezy as it gets! Both 10 Barrel and Poler strive to inspire people to get outside and adventure, so it just makes sense that we’d team up for this. Besides, what do most folks do while camping? Drink beer!”
–Kharma Vella, Poler
OUTSIDE BEER GEAR
Media Contact: Michael Misselwitz, PR Account Manager michaelm@wh1969.com
