when in UAE

WHEN IN UAE STYLE ICON J U N E

SUN AND FUN WITH HOUSE OF POPS

Refreshing Summer Delights in Dubai

REAL TALK DARBS The Art of Speaking from the Heart

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EMBRACING NATURE’S ARTISTRY

Handcrafted Wooden Furniture and Décor by Casa Rustica

PREMIER INN MIDDLE EAST Attributable to Simon Leigh, Managing Director, Premier Inn Middle East

Letter for the Editor Dear Readers, Welcome to the inaugural issue of When in UAE, a magazine dedicated to showcasing the wonders, stories, and vibrant culture found within the United Arab Emirates. We are thrilled to present this publication as your go-to source for everything inside the UAE, where tradition meets innovation and where the past intertwines seamlessly with the future.

When in UAE was born out of a passion to capture the essence of this remarkable country and share it with both residents and visitors alike. My greatest gratitude to our team at Platinum Group, our Managing Editor, Lorraine Alfonso, the main believer, to our Head of Research Marc Cabusora and in-house Fashion Writer, Chris Daymon and of course, Paul Leadbeater for endless support and motivation. Last but will never be the least, my family who will be very much surprised to discover that this magazine has finally come to life, my wonderful parents, Capt Cornelio Sawali and Marilyn Sawali, In the pages of this magazine, you will discover a captivating blend of compelling features that delve deep into the heart and soul of the UAE. From vibrant cultural festivals to hidden gems off the beaten path, from luxurious experiences to everyday life, When in UAE aims to be your companion on a journey of discovery.

We will dive deeper into the stories of inspiring individuals who have contributed to the country’s growth and transformation, as well as celebrate the diverse communities that make the UAE a vibrant tapestry of cultures.

At When in UAE, we believe in the power of storytelling to connect people, inspire exploration, and foster a deeper understanding of the world around us. Our mission is to provide you with a platform that brings to life the true essence of this extraordinary nation and encourages you to embark on your own adventures within its borders.

The team behind When in UAE are delighted to have you as our readers with the hope that this magazine will be your trusted companion as we offer you a wealth of inspiration, information and an invitation to truly experience UAE like you’ve never before.

Thank you for being a part of this inaugural issue, as we look forward to exploring the UAE’s incredible stories and its people together in the pages of When in UAE adding inspiration to all our daily lives.

Warm regards, Cassandra Sawali Editor-in-Chief, When in UAE

SUN AND FUN WITH HOUSE OF POPS REFRESHING SUMMER DELIGHTS IN DUBAI

Article by Lorraine Alfonso

When the scorching sun shines down in Dubai, there’s nothing quite like the feeling of indulging in a cool and refreshing treat. That’s where House of Pops comes in, offering a delightful range of allnatural ice pops that are perfect for beating the summer heat. Established in 2018 by co-founder Marcela Sancho, House of Pops has quickly become a go-to destination for those seeking a healthier and guilt-free dessert option.

Dubai, with its vibrant and diverse culinary scene, needed a brand that provided frozen treats made with wholesome, natural ingredients. House of Pops answered that call by introducing 100% natural ‘pops’ inspired by Mexican paletas. Unlike traditional ice creams loaded with additives and artificial ingredients, House of Pops focuses on creating healthy, plant-based popsicles that are free from refined sugars and allergens.

What sets House of Pops apart from the rest is their commitment to sustainability and environmental consciousness. Not only are their pops made without any artificial additives or colors, but the packaging is also plastic-free. They use compostable biofilm, making them an eco-friendly choice for conscious consumers. This dedication to sustainability sets House of Pops apart from other brands in the region, making them a leader in the F&B industry.

With over 20 kiosks spread across the UAE, House of Pops has become a popular destination for ice cream enthusiasts. Their popsicles can be found in prestigious 4 and 5-star hotels, as well as major supermarkets like Carrefour. Additionally, House of Pops has expanded its reach through franchising, with locations in Saudi Arabia and Bahrain. Their popsicles are also available for events, weddings, and corporate launches, catering to a wide range of occasions.

The results speak for themselves, as House of Pops has experienced phenomenal growth since its inception. Selling over 1.3 million popsicles in the last year alone, they have become a household name in the UAE. The brand’s popularity is reflected in their presence in 100 hotels, cafes, and restaurants across the country. Furthermore, House of Pops has received prestigious awards, such as the MEED SME Business of the Year award, recognizing their remarkable growth and sustainable business ethos.

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Marcela Sancho, the co-founder of House of Pops, brings a wealth of experience to the table. With a background in hospitality and a passion for creating healthier dessert options, she has meticulously crafted a brand that resonates with consumers. Her dedication to delivering clean-label products and fostering a female-forward enterprise has earned her recognition and accolades, including the Retailer Category award at the Entrepreneur Middle East Women SME Leaders Awards.

Looking ahead, House of Pops aims to continue spreading happiness through their delicious and natural ice pops. They prioritize innovation and adapt to changing consumer trends, offering options that cater to various dietary preferences, including plant-based and keto-friendly popsicles.

Additionally, the company places a strong emphasis on creating an inclusive and diverse working environment, promoting equal opportunities and work-life balance for their staff.

To aspiring entrepreneurs, Marcela Sancho’s words of inspiration ring true: try and keep trying. With passion and belief in your ideas, anything is possible. House of Pops is a testament to the power of perseverance and appreciating the process of building a successful business.

So, this summer in Dubai, when the sun is shining and the temperature rises, head over to House of Pops for a refreshing and guilt-free treat. Indulge in their delightful popsicles, knowing that you’re making a healthier choice for yourself and the environment. With their commitment to natural ingredients, sustainability, and fun flavors, House of Pops is sure to bring sun and fun to your summer adventures.

To learn more about House of Pops and their delicious offerings, visit their website at www. houseofpops.ae.

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Embracing Nature’s Artistry: Handcrafted Wooden Furniture and Décor by Casa Rustica Article by Cassandra Sawali

Step into the world of Casa Rustica, a renowned company dedicated to the design and handcrafting of exquisite wooden furniture and decor pieces. With a deep-rooted passion for nature-inspired creations, Casa Rustica brings together craftsmanship and customization to provide its customers with the finest and most luxurious products. By importing premium woods from various continents, including Asia, America, and Africa, as well as South America, Casa Rustica ensures that each piece is meticulously crafted with the best materials available. Throughout the Middle East, their commitment to customer satisfaction has earned them a reputation as a trusted provider of exceptional furniture and decor. Let’s delve into the essence of Casa Rustica, where quality, customer service, security, responsibility, exclusivity, originality, and experience converge.

Quality is a cornerstone of their work. With a team of skilled artisans, they guarantee the use of the finest materials and impeccable finishing. Each piece undergoes a rigorous process, ensuring that it meets the highest standards of excellence.

From the selection of premium woods like beech, oak, and mahogany, to the intricate details that define their creations, Casa Rustica’s commitment to quality is evident in every product they offer. Their experts’ attention to detail and dedication to craftsmanship result in furniture and decor pieces that exude sophistication and timeless elegance.

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Casa Rustica cherishes their customers and goes above and beyond to provide exceptional service.

Their customer service team is always ready to assist with any inquiries, questions, or special requests. Whether you seek guidance in choosing the perfect piece or require personalized customization, Casa Rustica’s knowledgeable and friendly staff ensures that you receive the attention and support you deserve. They understand that each customer’s vision is unique, and they strive to translate those aspirations into reality with their creative touch and unwavering commitment to excellence.

Their designs are as exclusive as they are captivating. Each piece is meticulously crafted to reflect the individuality and taste of their customers. By offering customized designs, Casa Rustica transforms visions into tangible masterpieces that truly enhance the beauty of any space. Their team of skilled designers combines artistry with functionality, creating furniture and decor that seamlessly blend into the surrounding environment. With their original designs and a commitment to exclusivity, Casa Rustica ensures that every piece becomes a statement of personal style.

The success of Casa Rustica stems from its dedicated staff and skilled workforce, who possess a wealth of experience in the art of woodworking. From the moment you step into their workshop, the scent of wood fills the air, bearing testament to the rich heritage of their craftsmanship. Casa Rustica’s artisans, with their years of expertise, infuse passion into every piece they create. Their deep appreciation for the natural materials they work with is reflected in the intricate details and meticulous execution of each design. When it comes to furniture and decor, Casa Rustica is not just a company; it is an embodiment of artistry and passion. By embracing nature’s beauty, they create exquisite wooden pieces that transcend functionality and become an integral part of the home. With their commitment to quality, customer service, and exclusivity, Casa Rustica ensures that each customer receives a personalized experience and a product that exceeds expectations. As you welcome Casa Rustica into your life, you invite a harmonious blend of elegance, serenity, and craftsmanship into your own space you call home.

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Real Talk Darbs: The Art of Speaking from the Heart and Inspiring Millions Article by Lorraine Alfonso In a world that is often complex and confusing, one man has made it his mission to bring clarity and understanding to life’s most challenging questions. Darby Kim Estrabilla, also known as Real Talk Darbs, has become a beacon of hope for millions of people around the world with his insightful and honest vlogs that address topics such as love, relationships, and personal growth.

Darbs’ journey began in General Santos City, where he grew up in a humble home with his family. Despite not having much, he was instilled with the values of hard work, perseverance, and resilience that would serve him well in the future. After completing his nursing degree in Davao and passing the board exams, he worked as a call center agent for 9 months and started his voyage in Dubai but still found himself unfulfilled and wanting more.

It was during this period that he discovered his passion for vlogging. He started creating content to express himself and share his thoughts with the world. His early videos were meant for family and friends, but they soon caught the attention of a wider audience. His viral video “Walang Forever” became the catalyst for his rise to fame, and since then, he has been a force to be reckoned with in the world of vlogging.

Real Talk Darbs has his unique ability to connect with his audience on a deep and personal level. He speaks from the heart and shares his own experiences and struggles, making his viewers feel seen and understood. His content is not just about entertaining, but also about empowering and inspiring people to be the best versions of themselves.

In an interview with GMA Network, Darbs talked about his approach to vlogging, saying, “I try to make my content relatable to everyone. I want to be the voice of reason for those who may be going through a tough time. My goal is to make people feel good about themselves and to help them see the beauty in life.”

Darbs’ authenticity and relatability have earned him a massive following, and he has used his platform to raise awareness on various social issues such as mental health and domestic violence. He is not just a vlogger but also an advocate for positive change and social responsibility.

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Despite his success, Darbs remains grounded and humble. He acknowledges the support of his fans and the opportunities that have come his way, but he remains true to his roots and continues to create content that reflects his values and beliefs.

In an interview with Manila Times, Darbs shared his philosophy in life, saying, "I always tell people to stay true to themselves, believe in themselves, and work hard for what they want. Nothing comes easy in life, but if you put your heart into it, you will eventually get what you want."

Darbs' story is a testament to the power of pursuing one's passion and staying true to oneself. His journey from a nursing graduate to a successful vlogger is an inspiration to many who may be struggling to find their purpose in life.

With his wit, humor, and words of wisdom, Real Talk Darbs has become a voice of reason for many, and his impact on the lives of his viewers is immeasurable. He has proven that with hard work, dedication, and authenticity, anything is possible, and his story is just beginning.

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Empathy and Innovation How Hayat Institute is Shaping the Future of Healthcare Education Article by Cassandra Sawali

The world of healthcare is constantly evolving, with new technologies, research, and practices emerging every day. In Dubai, Hayat Institute is leading the charge, offering innovative and forward-thinking medical training programs that prepare students for successful careers in the healthcare industry.

Since its inception in 2018, Hayat Institute has become a leading institution for healthcare education in the region. This is due in large part to the institute’s commitment to hands-on learning, which allows students to gain practical experience in a clinical setting. By working directly with patients and healthcare professionals, students develop the skills and confidence they need to excel in their future careers.

But the Hayat Institute’s approach goes beyond just medical technical training. The institute recognizes that healthcare is a human field, and so it places a strong emphasis on empathy and compassion. From the way instructors interact with students to the way the curriculum is structured, the institute is always mindful of the human element of healthcare.

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This focus on empathy and compassion is evident in everything Hayat Institute does. The institute attracts some of the most talented and driven individuals in the region, all of whom are committed to making a positive difference in the world of healthcare. Through their education and training at Hayat Institute, these individuals are prepared to become leaders in the healthcare industry, bringing with them a deep understanding of the importance of empathy and compassion in patient care.

Moreover, Hayat Institute is accredited by the Dubai Health Authority, Knowledge and Human Development Authority, and Dubai Corporation for Ambulance Services, ensuring that its education programs meet the highest standards of healthcare education in the region. Additionally, the institute is a training site for the American Heart Association, a premier organization in cardiovascular care and emergency medicine. It is also a training center for the American Safety and Health Institute, Highfield, Lifesaver International Qualifications, American Caregiver Association, and a testing center for the American Medical Certification Association, ensuring that students receive the best training possible, backed by industry standards and certifications that are recognized worldwide.

At Hayat Institute, students have access to a wide range of courses, from caregiving, medical assisting, basic life support, advanced cardiovascular life support, continuous medical education courses such as phlebotomy, electrocardiogram, infection control, and can even customize the course specific to your company’s needs. Each course is designed to provide students with the knowledge and skills they need to excel in their chosen field and is taught by experienced professionals with a wealth of knowledge to share.

The institute also offers workshops and seminars designed to help students develop their soft skills, including communication, leadership, teamwork, cultural competence, and patient-centered care.

Hayat Institute is much more than just a medical training company who believes in a” happier, healthier and safer UAE”. It is a community of learners and educators who are passionate about making a positive difference in the world of healthcare who emphasizes that “Your Progress Begins Here”. Through its innovative and forward-thinking approach to medical education, the institute is preparing the next generation of healthcare professionals to meet the challenges of tomorrow. As it continues to grow and evolve, the Hayat Institute will undoubtedly remain a leading institution for healthcare education in the region and beyond.

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Building a Brand on a Budget:

Smart Strategies for Startups and Small Businesses Article by Abdul Aziz

Insights from Abdul Aziz, Founder & CEO of Cyber Cultr Media, a full-service digital marketing agency based in the UAE. In today’s fiercely competitive business landscape, establishing a strong brand presence is essential for businesses of all sizes.

However, limited resources and tight budgets can stand in the way of marketing success.

The good news is that building a memorable brand doesn’t always require a hefty investment. By deploying smart strategies and leveraging cost-effective tactics, startups, and small businesses can create a powerful brand presence that resonates with their target audience and helps them stay memorable & engaging.

Here are some actionable tips to get started: Know Your Audience Inside Out: Before embarking on any branding initiatives, it is crucial to have a deep understanding of your target audience. Conduct thorough market research to identify their needs, preferences, pain points, and aspirations. This knowledge will enable you to tailor your brand message, visuals, and marketing efforts to resonate with your audience effectively.

Define Your Brand Identity: Your brand is more than just your logo. It’s what people think and feel when they interact with you. Your brand identity serves as the foundation for all branding activities. Clearly define your brand values, mission, and unique selling proposition. Craft a compelling brand story that connects with your target audience emotionally. This will help differentiate your brand in a crowded marketplace and create a lasting impression.

Leverage Social Media: Social media platforms offer cost-effective opportunities to build brand awareness and engage with your audience. Choose the platforms that align with your target audience WHEN IN UAE

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demographics and create compelling content that reflects your brand identity. Engage with your followers, respond to comments, and utilize relevant hashtags to expand your reach organically.

Build Relationships with Influencers: Collaborating with influencers can provide a significant boost to your brand visibility without breaking the bank. Identify influencers in your industry or niche who align with your brand values and have an engaged following. Partner with them to create authentic, sponsored content or arrange for product/service reviews to increase brand exposure.

Harness the Power of User-Generated Content: User-generated content (UGC) is a valuable asset for startups and small businesses. Encourage your customers to share their experiences and opinions about your brand on social media platforms. Repost and share UGC to showcase real-life interactions with your products or services, fostering trust and authenticity among your target audience.

Collaborate with Complementary Brands: Forming strategic partnerships with complementary brands can amplify your brand’s reach and enhance your credibility. Identify non-competitive brands with a similar target audience but with different products or services. Collaborate on joint marketing initiatives, co-create content, or host events together to tap into each other’s customer bases.

Optimize Your Online Presence: Having a professional and user-friendly website is essential for establishing a robust online presence.

Ensure your website reflects your brand identity, is mobile-friendly, and provides a seamless user experience. For even better results, implement search engine optimization (SEO) strategies to improve your website’s visibility and organic traffic.

Tap into Local Marketing Opportunities: Targeting your local community can be an effective way to build brand awareness on a budget. Participate in local events, sponsor community initiatives, or collaborate with local businesses. Engage with local media and seek opportunities for PR coverage to gain exposure in your target market.

Encourage Referrals and Word-of-Mouth Marketing: Word-of-mouth marketing is powerful and cost-effective. Encourage satisfied customers to refer your brand to friends, family, and colleagues. Implement referral programs or offer incentives for referrals to incentivize customers to spread the word about your business.

Looking for help with building and marketing your brand?

Send us an email at hello@cybercultr.com for a FREE consultation.

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Swiss International School Dubai

appoints new Deputy Head of Boarding from Harrow International School, China Matt Henman joins UAE’s Top Swiss Boarding School in the UAE from Harrow International in China As Swiss International School Dubai continues to see significant increase in the numbers of boarders, the school has now appointed a new Deputy Head of Boarding.

Joining from his current position as Director of Boarding at Harrow International School in Haikou, China, Matt Henman has more than 10 years’ experience in teaching and pastoral care in the UK and UAE, as well as experience in commercial leadership.

Ashley Fitzgibbons, SISD Head of Boarding says: “I am thrilled for Matt to join us at SISD, as Deputy Head of Boarding. We have seen our boarding offering grow over the last 2 years, as Dubai secures a reputation as one of the safest and most dynamic, multi-cultural cities in the world. Matthew brings his strong pastoral and boarding background with him to further enhance the experience our students have in Zurich and Geneva houses. I am looking forward to working together to ensure our students have Matt holds a Master of Science Degree in Sports Psychology, a Bachelor of Science Degree in Sports Coaching, and Qualified Teacher the B.E.S.T. (the school’s core values – Bilingualism, Excellence, Status (UK). He’s also a UEFA Licensed Football Coach and previousSustainability and Togetherness) boarding experience.” ly held the post of PE Lead Trainer with the UAE Ministry of Education.

Matt’s experience as a Director of Boarding will support the school in taking the boarding provision to new levels of excellence. As the only boarding school offering the IB programme and bilingual pathways in the region, SISD is unique in its’ positioning and has experienced significant growth in boarding demand over the last 12 months. Henman’s appointment is a logical step to ensure the school’s boarding services remain world-class.

Henman says: “As a passionate educator and sportsman, SISD is certainly a special and very exciting school to join right now. I am delighted to be returning to the UAE and supporting the growth of one of the most modern and innovative boarding environments globally, as they continue their mission to be recognised as one of the world’s leading boarding schools.

“The growth and interest in boarding at SISD is testament to the team’s passion and vision to offer a unique boarding environment at the heart of the Middle East, in one of the safest and most cosmopolitan countries in the world.”

Swiss International Scientific School Dubai offers the quality for which Swiss education is known, with an International Baccalaureate Programme that prepares students for universities all over the world, and bilingual instruction in English and French or German.

SISD provides a unique campus experience, with playing fields, sports halls, gyms and even an Olympic-sized swimming pool for students to use both during school and afterwards, even on weekends. SISD isn’t just a place to study – it’s a place for students to call home, too.

It features state-of-the-art educational facilities that rival those of boarding schools in Switzerland. SISD offers a compelling case for parents who want nothing but the best international education for their children.

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Derby Home Healthcare

Setting the Standard for People-Centered Care in the UAE Article by Lorraine Alfonso

In a world where healthcare costs are soaring, and the population is aging, home healthcare has emerged as a beacon of hope for those in need of medical care. And in the United Arab Emirates, one provider has been making waves in the industry with its unique approach to home healthcare - Derby Home Healthcare.

Derby believes in going above and beyond the traditional boundaries of home healthcare to offer truly people-centered care. Their approach is compassionate, respectful, and empathetic, and they recognize that each patient has their unique physical and emotional needs. With a team of highly qualified and experienced healthcare professionals, Derby delivers quality care to patients in the comfort of their own homes.

Their services are comprehensive and cover a wide range of medical and caregiving needs, including skilled nursing at home, elderly geriatric care, palliative care, dementia and Alzheimer’s care, stroke and recovery care, diabetes, hypertension and chronic diseases care, laboratory testing, IV therapy, physiotherapy, mother and baby care, vaccination, health check-up, wound care, oxygen or ventilation therapy, and medical escort.

But it’s not just the breadth of services that Derby offers that sets them apart. It’s the way they deliver these services - with a multi-disciplinary approach that ensures each patient’s unique needs are met. Derby’s team of healthcare professionals, including registered nurses and specialized caregivers, work together to provide comprehensive, personalized care that addresses each patient’s physical, emotional, and social well-being.

For Derby, home healthcare isn’t just about treating medical conditions. It’s about empowering patients to live independently and with dignity, while still receiving the care they need. Their services are delivered with empathy and respect, minimizing disruption to the individual’s daily routine and privacy.

And what’s more, Derby’s commitment to quality and affordability has made them a top choice for home healthcare in the UAE. Their services are priced competitively, making them accessible to a wide range of individuals in need of home healthcare services.

Derby Home Healthcare is not just a traditional home care business. It’s a provider that believes in peoplecentered care and going above and beyond to offer compassionate, personalized care to those in need. As the demand for home healthcare services continues to grow in the UAE, Derby’s commitment to quality, affordability, and multi-disciplinary care ensures that they will continue to be a trusted provider of home healthcare services for years to come.

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From Passion to Success

Mira’s Entrepreneurial Journey with Irma Events Article by Marc Wellveene

Entrepreneurship has become a popular career choice for many individuals in recent years, as they seek to turn their passions into successful businesses. Mira, the founder of Irma Events, is one such entrepreneur who has achieved great success in her field. Mira’s journey is one of perseverance, determination, and unwavering belief in oneself and one’s vision. In this article, we will delve deeper into Mira’s entrepreneurial journey and the inspiration behind her successful company.

Mira’s passion for entrepreneurship dates back to her childhood, where she was always driven and ambitious, constantly seeking ways to make a meaningful impact. Even as a teenager, Mira had dreams of opening a PR company. Interestingly, her current close involvement with PR in her ventures shows how things have unfolded for her over the years. Mira’s passion for entrepreneurship continued to grow as she got older, and in early 2021, she founded Irma Events, her first business in the UAE. Starting a business during the COVID-19 pandemic was a challenging decision, but Mira strongly believed that it was the right time to establish Irma Events. Despite the concerns raised by her close people about the challenging times and the impact of the pandemic, Mira remained determined and focused.

After the restrictions were lifted, Irma Events organized their first social events, wellness events, and various workshops. Everything fell into place perfectly, and they were fortunate to have an advantage as some event companies had closed down due to the crisis, and people were eager to socialize again.

Their events quickly became fully booked, and they started providing entertainment to hotels, which propelled them to secure partnership collaboration contracts, marking the significant beginning of Irma Events.

Today, Irma Events provides a wide range of services tailored to meet the diverse needs of their clients, including entertainment services, artist management of both local and international artists, organizing corporate and private events, concierge services, curating unforgettable weddings, grand opening celebrations, and event design, among other offerings. The company aims to create exceptional experiences that exceed their clients’ expectations.

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The inspiration behind the name “Irma” is unique. Mira wanted something that was simple yet meaningful. She was inspired by her own name and decided to name her company after a variation of it. The name “Irma” has become synonymous with exceptional experiences and unforgettable events, which has helped to build the brand’s reputation in the UAE. When asked about her message for aspiring entrepreneurs, Mira advises them not to solely focus on chasing investors but instead take steps towards building their business.

She also encourages entrepreneurs to ignore the skeptics who may try to discourage them from pursuing their entrepreneurial dreams.

Mira believes that staying determined, persevering through challenges, and having unwavering belief in oneself and one’s vision is key to success.

Mira’s entrepreneurial journey is a testament to the power of perseverance, determination, and unwavering belief in oneself and one’s vision. Despite the challenges posed by the pandemic, Mira remained focused and determined, and her efforts paid off as Irma Events became a successful business. Mira’s success has inspired many aspiring entrepreneurs in the UAE and beyond, and her story serves as an example of what can be achieved with hard work, dedication, and belief in oneself.

Mira’s entrepreneurial journey is a story of perseverance, determination, and unwavering belief in oneself and one’s vision. Through her company, Irma Events, Mira has become synonymous with exceptional experiences and unforgettable events. Her success is a testament to the power of hard work and dedication and serves as an inspiration to aspiring entrepreneurs in the UAE and beyond. Mira’s advice to aspiring entrepreneurs to stay focused, determined, and have unwavering belief in oneself and one’s vision is invaluable and can help them achieve their entrepreneurial dreams.

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The English College Celebrates KHDA Rating British curriculum school steps up from ‘good’ to ‘very good’ and ‘outstanding’

The English College, a world-class British curriculum school in Dubai is celebrating its new inspection report from the KHDA. The Knowledge and Human Development Authority (KHDA) is the government body charged with rating the city’s private schools and other educational establishments, with five levels of rating from weak to outstanding.

Dubai Schools Inspection Bureau (DSIB) is the inspection arm of KHDA. DSIB assessed The English College as outstanding in 24 areas. 80% of the assessed areas were given a rating of outstanding or very good, leading to an overall rating of Very Good.

The school has previously been rated ‘Good’ by DSIB, since it began school inspections in 2007.

School inspection reports deliver a comprehensive review of the performance and standards of private schools in Dubai. The reports include a new ‘Parent Report’ section which gives parents detailed information about the quality of education provided by their child’s school, helping them to make better informed decisions on where to send their children to school.

Principal Mark Ford says: “Our new rating is a testament to the hard work and dedication of our team, our incredible students and our wonderful parents. It is good that the high quality education provided

by The English College has been validated by the DSIB report and we were pleased that the DSIB team identified so many areas of outstanding and very good practice.

The Principal added that the Very Good rating will not cause the school to rest on its laurels, with the senior leadership team constantly striving to maintain and improve the high standards pupils and parents have come to expect from the school – which first opened its doors in 1992.

While 20% of pupils hail from the UK, the school celebrates the diversity of many other cultures, with more than 79 different nationalities represented by more than 1000 students.

Since 2019 schools haven’t been inspected due to the pandemic, but now the Umm Suqeim school has received two new excellent inspection reports.

The higher KHDA rating comes just after a British Schools Overseas (BSO) outstanding rating, delivered in late 2022 after an inspection by Penta International, a company approved by the British Government to inspect schools overseas.

This means The English College is now one of fewer than 200 elite British Curriculum schools around the world to be recognised by the BSO. WHEN IN UAE

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Community Resale Fashion App Bazaara Raises $230K Thrifting start-up will use the funding to further scale in the UAE and complete its full launch in KSA

Bazaara, the innovative resale fashion app that enables users to buy and sell pre-loved fashion items and accessories directly from other users, announced today that it has successfully raised US$230,000 in its pre-seed round led by Flat6Labs UAE, with participation from several angel investors.

Bazaara aims to revolutionize the way people shop for fashion by creating a sustainable and community-driven platform that allows users to earn money from recycling their wardrobe items. Since its launch in 2021, Bazaara has established itself as the largest peer-to-peer resale fashion app in the UAE, boasting an impressive base of approximately 20,000 users. To date, the platform has accumulated over 25,000 listings, with a combined value of more than $1.5 million.

“This new round of funding is an exciting milestone for Bazaara as we build on our early success and expand our platform’s reach across the GCC. With a full launch in KSA planned for 2023, we aim to provide an even more seamless and sustainable way for our user base to thrift shop. The investment is a testament to the organic growth we have achieved so far and the potential for further expansion. We are thrilled to continue on this journey and provide more value to our users in the region,” said Alyssa Mariano, CEO and co-founder of Bazaara.

Bazaara’s appeal spans across different audiences who are passionate about thrifting for its sustainability, affordability, and creative expression. This has led to up to an average month-on-month growth rate of 70% and an increasing popularity of the platform.

Bazaara has simplified users’ buying and selling process, with a courier automatically dispatched to collect and deliver sold items and earnings deposited directly into the seller’s account. The app is free to use, with a small transaction fee added on top of seller’s profit for each sale. Users also enjoy the excitement of discovering rare, unique, and vintage one-of-a-kind pieces that cannot be found elsewhere.

“At Flat6Labs, we are always looking for innovative startups that have the potential to make a positive impact on the world. Bazaara’s community-based platform is doing just that by promoting sustainable practices in the fashion industry. With a rapidly growing user base, Bazaara is not only tapping into the increasing demand for sustainable fashion options but also creating a community-driven marketplace that connects buyers and sellers in a unique way. We are thrilled to support Bazaara’s growth and mission to create a more sustainable future for fashion.” says Ryaan Sharif, General Manager at Flat6Labs, UAE. The Bazaara app is available for download free of charge on both the iOS App Store and Google Play store in both the UAE and KSA. WHEN IN UAE

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First Garment Factory: More. Bolder. You The Art of Crafting Confidence in Dubai Article by Lorraine Alfonso Dubai, a city known for its luxurious lifestyle, bustling streets, and world-class shopping centers, is a place where fashion thrives. And at the heart of it all lies the FIRST GARMENT FACTORY, a company founded by people who have been supplying the UAE with high-quality garments for years.

Specializing in ready-made and custom-made garments, FIRST GARMENT FACTORY has established itself as a leader in Procurement, Export, Trading, Manufacturing, Distribution, and Logistics with workers committed to providing customers with only the best.

One of the things that sets FIRST GARMENT FACTORY apart is its expertise in multiple printing technologies such as Embroidery, Appliqué, Silkscreen, and Full Body Sublimation Process. Their team of professionally trained designers ensures that each garment meets the most demanding standards and personalized needs of clients.

But why choose FIRST GARMENT FACTORY over other garment manufacturers? Simply put, their customers always come first. They are the first for quality and delivery, with every garment manufactured in the UAE. Their team is also experts in company uniforms, and they pride themselves on building trust and satisfaction with each customer.

The company’s mission is to help individuals feel confident in what they wear. They want customers to feel the soft fabric brushing against their skin, to be delighted with wondrous colors, to be exalted with the “true-to-your-body fit,” and to be enthralled with the uniqueness of their designs.

For FIRST GARMENT FACTORY, it’s not just about producing garments, it’s about helping individuals feel more confident, bolder, and true to themselves. Their slogan, “More. Bolder.

You,” captures this sentiment perfectly.

So, whether you’re looking for a new company uniform, a custom-made garment for a special occasion, or simply want to feel more confident in what you wear, FIRST GARMENT FACTORY is the place to go. They are committed to providing customers with only the highest quality garments, and they do so with efficiency, expertise, and a passion for clothing.

In a city where fashion is king, FIRST GARMENT FACTORY reigns supreme. They are the perfect example of a company that takes pride in its work and strives to help individuals feel their best. So, dare to be more, dare to be bolder, dare to be you with FIRST GARMENT FACTORY. WHEN IN UAE

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Premier Inn Middle East

Attributable to Simon Leigh, Managing Director, Premier Inn Middle East Rebecca Rees, Founder of Rebecomms

If you live in Dubai or Abu Dhabi, chance are there’s a Premier Inn hotel near you. We’re proud to be part of the UAE’s ever-growing hospitality scene, and are continually expanding our offerings in the country – and the wider Middle East region.

Premier Inn Middle East was born in April 2006, when mid-scale hotels in Dubai were scarce, with luxury brands dominating the market. As part of a strategy to increase hotel inventory and diversify the options available to tourists, Emirates teamed up with the UK’s leading hospitality brand, Whitbread to bring Premier Inn to Dubai. Two years later, on 8 April 2008, Premier Inn opened its first hotel in Dubai, at Dubai Investments Park.

Back then, we stood proud as the only hotel at DIP, which, over the last 15 years, has grown to become one of Dubai’s most prominent residential, commercial and industrial zones. And, just recently, we were brimming with pride again as this hotel, along with six sister hotels in the region, won the TripAdvisor Travellers’ Choice Award for 2023 – a testimony to its success, popularity and quality.

We were delighted to celebrate our 15th anniversary with our beloved guests and local residents a few weeks ago. Since 2008, we have evolved to become the Middle East’s hotel brand of choice for high quality, high value accommodation. We are ever thankful to our stakeholders, guests and talented team members who are pivotal to Premier Inn’s Middle East success story, and are looking forward to marking more key milestones in the next 15 years and beyond.

Premier Inn is renowned for its warm welcome, unrivalled British hospitality, hearty food, great leisure WHEN IN UAE

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facilities and a restful night’s sleep. The result is consistently high occupancy levels, guests that return time and time again, rave reviews and superb ratings on Trip Advisor. In 15 short years, our brand has become deep-rooted in the region, and we are firmly committed to further expansion here.

Today, we have 11 hotels in the UAE and Qatar. The opening of Premier Inn DIP was closely followed by our hotel at Dubai Silicon Oasis and Dubai International Airport. Next came our two hotels in Abu Dhabi, with the opening of Premier Inn Abu Dhabi Capital Centre and then Premier Inn Abu Dhabi International Airport. In 2016, Premier Inn Ibn Battuta Mall – our largest hotel in the region and the second largest Premier Inn in the world – opened its doors. A year later, we crossed over to Qatar, where our hotel at Doha Education City became our first property in the country, complemented three years later with our hotel at Doha Airport. In 2019, Premier Inn Al Jaddaf, also home to our regional hub, became our fifth hotel in Dubai and in the same year we opened at Dragon Mart, just a stone’s throw from the world’s largest Chinese trading and retail zone outside mainland China.

Our latest hotel – the 11th Premier Inn in the region – opened at Dubai Barsha Heights just over a year ago. This one showcases our the evolution of our brand here in the Middle East, with a new look and feel including new room designs, a new look lobby, and fresh concepts in dining destinations, and has quickly become the go-to destination for local residents looking for a night out – and of course for overnight guests from the UAE and beyond wanting superb value accommodation.

But we are not stopping at 11! With the UAE and the wider Middle East a magnet for tourists, a worldclass destination for business and leisure events, and a place that more and more people are calling home, we are always looking to expand the number of Premier Inn hotels on offer. We plan to open more properties here in the UAE and are also currently focussing on taking our brand into Saudi Arabia.

No matter what age our hotels are, they all bear the hallmarks of our much loved, award-winning brand: a convenient location, excellent value, exciting places to eat and drink, great leisure facilities such as pool and gyms and our famous good night guarantee. And we continue to enhance all of our properties here, bringing new features and upgrades to ensure we meet the standards that travellers in this region are accustomed to.

Premier Inn’s success in the UAE and Qatar would not be possible without our talented team members – the backbone of our business and reason we continue to break records and receive outstanding guest reviews.

Last month, we were proud to celebrate a year of astronomical success at our 2023 Moon & Stars Awards, with more than 30 teams and individuals recognised for their outstanding achievements and invaluable contributions to the business and brand in the region. As we marked another record year in terms of financial performance, positive guest feedback and unprecedented growth, the best of the best Premier Inn team members from our regional hub and hotels across the UAE and Qatar received accolades for their wonderful work, collaboration and creativity. Of course, all of our people are always winners in their own right, but our Moon & Stars Awards recognise those who go the extra mile, perhaps by coming up with a brainwave of a business idea or receiving the highest number of great guest reviews, and I am immensely proud to recognise their accomplishments.

At Premier Inn MENA, where our financial year runs from April to March, it’s been a record 12 months, in terms of business performance, customer reviews and exciting new initiatives. We welcomed more than 1.6 million guests across our hotels – including the legendary England and Liverpool footballer, John Barnes, who we signed as our ambassador for our 2022/2023 football marketing campaign. We also received our best-ever customer feedback, and were ranked among the top two per cent of hotels WHEN IN UAE

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in Dubai on TripAdvisor. Plus, we successfully navigated our way through our busiest ever winter season, which included an amazing four weeks during the World Cup. Premier Inn believes in being a Force for Good in aspects of its operations, and this includes supporting government initiatives – and spearheading our own CSR campaigns – that benefit communities, guests and team members. Our recent activities include sponsoring children’s education in The Philippines and supporting the 1 Billion Meals Endowment campaign.

In March, we marked Sleep Day by launching a sleep awareness campaign, to highlight the importance of good sleep among our team members and guests and reflect a key pillar of our brand: ‘Rest Easy’. We know that a great day begins with a good night’s sleep, and of course our high-quality beds and relaxing environment all help with that! But education and additional touches can make a big difference, too, and we want to ensure that every Premier Inn guest and team member is not only fully informed about the role of sleep when it comes to their mental and physical health, but also equipped to get the rest they need for optimum wellbeing. Unfamiliar surroundings, emergency travel, anxiety ahead of a big presentation and jet lag can all cause sleep trouble for hotel guests. Meanwhile, our team members – the backbone of our businesses who are pivotal to our guest journey – can face different sleep challenges caused by changing shift patterns, shared accommodation and other factors inherent in their line of work. Our ongoing Sleep Day campaign aims to put these challenges to bed, and highlights just some of the ways in which we take care of our customers and teams which, in turn, enhances our guests’ experiences.”

Premier Inn hotels are not only the destination of choice for overnight guests. We are also proud to welcome thousands of local residents and business people from in an around our locations for great food, theme nights and more to our much loved Mr Toad’s and Nuevo restaurants, which offer our famous all-you-can-eat breakfast, a wide range of international cuisine and of course the Great British favourites that we are renowned for. There’s always something new and exciting happening in our F&B venues: we recently celebrated International Burger Day with a fantastic creation called the Smokin’ Beast Burger, and we’re looking forward to toasting all the dads our there with some special Father’s Day deals across our venues.

With another great range of sports events, including the Cricket World Cup and Rugby World Cup, coming up, Premier Inn is gearing up for another year of big screen action, electric atmospheres and tasty food and drinks deals. Watch out for all this – and more!

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JUNE 2023 ISSUE

Why People love FASHION Article by Chris Daymon People love fashion for a variety of reasons, and it can vary from person to person. Here are some common reasons why people are drawn to fashion: Self-expression: Fashion allows individuals to express their personality, creativity, and individuality. It is a way to communicate who they are and what they value through their clothing choices.

Fashion enables people to experiment with different styles, colors, patterns, and accessories to create a unique and personalized look.

Confidence and empowerment: Wearing fashionable clothing that makes them feel good can boost people’s confidence and self-esteem. When someone feels comfortable and stylish in their outfit, it can positively impact their overall mood, attitude, and interactions with others. Fashion has the power to empower individuals and make them feel more self-assured.

Cultural and social identity: Fashion plays a significant role in reflecting cultural and social identities. It allows people to showcase their cultural heritage, affiliations, or subcultural memberships through their clothing choices. Fashion trends often emerge from specific cultural or social groups and can serve as a way for individuals to identify and connect with like-minded people.

Photographer: Karl Christian Sobredo Makeup Artist: Edzel Kana Hechanova Designer: Daryl Amar Stylist: Josh Sales Models: Colleen Chan, Keziah Bartolome & Niel Blancaver Studio: Edward Mallada Studio

Creative expression and artistry: Fashion is often seen as an art form. Designers and fashion enthusiasts appreciate the craftsmanship, creativity, and innovation involved in creating unique garments and accessories. Fashion can be a way for designers to express their artistic vision and for individuals to appreciate and engage with wearable art.

Keeping up with trends: Some people enjoy following fashion trends and staying up to date with the latest styles. They find joy in exploring new fashion movements, designers, and collections. Fashion trends are dynamic and constantly evolving, providing excitement and novelty for those who enjoy staying ahead of the curve.

Emotional and sensory experience: The tactile experience of trying on clothes, feeling different fabrics against the skin, and seeing oneself in the mirror can evoke emotions and sensations. The process of selecting, purchasing, and wearing clothing can be enjoyable and provide a sense of pleasure and satisfaction.

Personal grooming and self-care: Fashion is closely tied to personal grooming and self-care. It involves paying attention to personal appearance, grooming habits, and overall presentation. Taking care of one’s appearance through fashion can contribute to a sense of well-being and self-care routine.

It’s important to note that these reasons are not exhaustive, and different individuals may have their own unique motivations for loving fashion. People’s relationship with fashion can be complex and multifaceted, encompassing various personal, cultural, and social factors.

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Filipino and Fashion Article by Chris Daymon Filipino culture has a rich and diverse fashion heritage that is influenced by various factors such as history, traditions, climate, and globalization.

Here are some key aspects related to Filipino fashion: Indigenous Textiles and Traditional Attire: The Philippines is known for its indigenous textiles and traditional clothing. Fabrics like piña (pineapple fiber), abaca, and jusi are intricately woven into garments, showcasing the craftsmanship and artistry of Filipino weavers. Traditional attire like the Barong Tagalog (a formal shirt for men) and the Filipiniana dress (a traditional dress for women) are still worn during special occasions and cultural events.

Colonial Influences: The Philippines was colonized by different countries, including Spain, the United States, and Japan, which had an impact on fashion. Spanish colonial influence is seen in the Barong Tagalog and the Maria Clara gown, which were derived from Spanish colonial-era clothing. American influence brought about Western-style clothing and popularized casual wear. Japanese occupation during World War II also left its mark on fashion trends.

Modern Filipino Designers: Filipino fashion designers have gained recognition both locally and internationally. Their designs often incorporate traditional elements with contemporary aesthetics, showcasing the fusion of Filipino heritage and global fashion influences. Designers like Monique Lhuillier, Michael Cinco, Furne Amato and Josie Natori have achieved global success and have put Filipino fashion on the international stage.

Streetwear and Fashion Subcultures: Filipino youth have embraced streetwear and fashion subcultures, adopting trends influenced by global street fashion. Streetwear brands and sneaker culture have gained popularity, especially in urban areas. Fashion subcultures like the “K-pop” or Korean pop culture influence and “street goth” have also found a following among Filipino fashion enthusiasts.

Influencers and Social Media: Social media platforms have played a significant role in shaping Filipino fashion trends. Fashion influencers and bloggers share their personal style, outfit inspirations, and fashion tips with a wide audience. Platforms like Instagram and YouTube have allowed fashion enthusiasts to connect, share ideas, and showcase their own fashion choices.

Pageantry and Beauty Queens: Beauty pageants are an important part of Filipino culture, and fashion plays a significant role in these events. The national costumes worn by Filipino beauty queens often feature elaborate designs, incorporating elements inspired by traditional clothing, historical events, or cultural symbols.

Sustainable and Ethical Fashion: In recent years, there has been a growing interest in sustainable and ethical fashion practices in the Philippines. Local designers and brands are incorporating eco-friendly materials, promoting fair trade practices, and supporting local artisans and communities.

Overall, Filipino fashion is a dynamic and evolving blend of traditional elements, colonial influences, modern designs, and global trends. It serves as a means of cultural expression, self-identity, and creative exploration for Filipinos, reflecting their rich cultural heritage and embracing contemporary fashion sensibilities.

WHEN IN UAE

Photo and Designer: Benj dela Rosa of Calivo Couture, Location: Armenia

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The Impalpable Dream of Michael Cinco Article by Chris Daymon

Michael Cinco is a Filipino fashion designer known for his exquisite couture designs. He was born on August 27, 1971, in the Philippines. Cinco gained international recognition for his intricate and glamorous creations, often featuring elaborate details, luxurious fabrics, and meticulous craftsmanship.

He studied Fine Arts at the University of the Philippines before pursuing his fashion education at the prestigious Central Saint Martins College of Art and Design in London. After completing his studies, he worked for various fashion labels in the Middle East before establishing his eponymous brand, Michael Cinco.

Cinco’s designs have graced numerous red carpets and international events, and he has dressed many celebrities and public figures, including Beyoncé, Jennifer Lopez, Rihanna, Lady Gaga, Mariah Carey, and many more. His work often showcases a fusion of traditional and contemporary elements, combining his Filipino heritage with a global aesthetic.

Michael Cinco is especially renowned for his wedding gowns and couture dresses, which are characterized by their intricate beadwork, dramatic silhouettes, and attention to detail. His creations have been featured in fashion publications and exhibitions worldwide, solidifying his status as a prominent figure in the fashion industry.

WHEN IN UAE

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WHEN IN UAE

JUNE 2023 ISSUE

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