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SUMMARY The Wheeling Park District’s Day of the Dead 5K campaign aimed to engage the local and surrounding communities, celebrate cultural heritage and promote fitness. The primary goal was to achieve 450 participants by October 27, while enhancing the district's visibility and encouraging community involvement. Key strategies included digital marketing, print materials, and community outreach. A series of Facebook ads were run in three phases from July to October, with a total investment of $600, targeting residents and fitness groups. Organic social media efforts were bolstered with posts, stories, and promo videos, and an event page was created to generate excitement and drive registrations. Constant Contact newsletters and website updates provided consistent reminders to the district’s existing audience. Print materials such as bilingual flyers, banners, and program guides were distributed across schools, sponsor locations, and park district events. These efforts were complemented by partnerships with local businesses and discounted registration for Rock the Runway runners, fitness members, and summer campers, further driving participation. Community outreach played a vital role in the campaign’s effectiveness. The team promoted the event at local schools through back-to-school nights, open houses, and community events like National Night Out and the Familia Dental Health Resource Fair. Cultural giveaways, including Day of the Dead bookmarks, stickers, and educational wheels helped create a memorable connection to the event and appealed to families. As of late September, the campaign had achieved 171 participants. With the final push, the campaign had successfully registered 459 participants by race day (October 27), surpassing the original goal of 450. Digital ads alone reached over 65,000 people, significantly boosting awareness and contributing to the strong turnout. In summary, the campaign effectively combined digital and conscientious efforts to meet community engagement and participation goals. The diverse marketing strategies ensured broad reach, while the cultural emphasis helped create a meaningful and festive atmosphere around the event.