50
26/6/14
16:36
Page 1
50
SUPPLEMENTATION AND NUTRITION
www.nationalfitnessawards.co.uk
CurraNZ may enhance athletic performance and aid healing, claim A SUPPLEMENT made from New Zealand grown blackcurrants could enhance athletic performance, reduce recovery times and may aid healing, according to a study. Research from the University of Chichester reveals impressive results for athletes taking fitness and nutritional supplement CurraNZ. During a timed 10-mile cycling test, the participants taking the blackcurrant supplement experienced up to an 8.6 per cent time improvement. The supplement also delayed the onset of blood lactate accumulation, the point when athletes start to build up large amounts of lactate. New Zealand blackcurrants contain one of the highest concentrations of polyphenols in any commerciallygrown food. The intense sunlight in the Southern Hemisphere stimulates higher production of anthocyanins, which are
found in polyphenols. The fruit’s anthocyanins are the active ingredient that delivers the sports performance and recovery benefits. Director of Health Currancy Ltd, which retails the CurraNZ supplements, Fleur Cushman said: “It is really encouraging to have scientific confirmation of the benefits that our athletes taking the product were reporting. “The blackcurrant anthocyanins achieve two very difficult and highly desirable outcomes for athletes rarely found the one natural supplement: enhanced performance and faster recovery. “Previous research has already established that New Zealand blackcurrants deliver a range of health benefits, however, these findings prove that the fruit’s anthocyanins have remarkable applications in the sports and exercise arena.”
Award winning supplements Hades and Hella – created by England rugby star James Haskell – are now stocked in world famous department store Harrods. The latest retail listing adds to the growing success of the products, which can be purchased from the Day Lewis Pharmacy located on Harrods’ ground floor.
Kinetica unveils two new flavours SPORTS nutrition specialists Kinetica kicked off the FIFA World Cup season with the launch of two limited edition Whey Protein flavours, inspired by the tournament hosts and exclusive to General Nutrition Centres. Available across all 57 GNC stores nationwide, the Latin flavours include the vibrant tropical pineapple and coconut flavours of Piña Colada, and
the papaya and citrus burst of Samba Mamão. Kinetica brand manager Hugo Youngman said: “Brazil is synonymous with vibrancy, energy and great taste and what better way to mark this year’s Brazilian World Cup than with a tasty range of limited edition flavours – complete with that little extra Latin American magic.”
First protein bread hits high street shelves A BRAND which produced the UK’s first high protein bread for the fitness market is celebrating after its products hit high street shelves. Dr Zak’s high protein bread and pasta will be stocked in 77 Tesco Extra stores throughout the UK as part of the retailer’s 11 week long Lifestyle Food Fair, which runs until August 31. The company is also set to launch three new products including a high protein bagel, flatbread and 100 per cent organic coconut oil into gyms and health food shops up and down the country. Dr Zak’s managing director Ray Brilus said: “We are extremely proud to be participating in Tesco’s Lifestyle Foods Fair and it feels amazing to have our products on Tesco shelves.
TV presenters and fitness enthusiasts Reggie Yates and Ben Shephard with Olympic rower James Cracknell.
Celebrities back ActiVeman range A GROUP of active celebrities have got behind a new supplement designed exclusively for men. Olympic rower James Cracknell and TV presenters and fitness enthusiasts Ben Shephard and Reggie Yates are lending their support to the ActiVeman range of products from Bio-Synergy. Bio-Synergy founder Daniel Herman
said: “ActiVeman is ideal for those training twice per week or competing at the highest level, to get more out of their training or develop the physique that they have been working so hard for. With 10m British men powering up in the nation’s gyms, preparing for marathons, triathlons and Tough Mudders, ActiVeman is the perfect range.”
New offering announced
“We are a brand with a tremendous following and loyal fan-base and we hope many a Tesco shopper will give us a go.”
SPORTS nutrition supplier Bodybuilding Warehouse has announced a new offering, which will enable customers to select from a range of over 400 products and label them with third party branding. The company will complete the entire production process at its purpose built facility in Manchester, including the sourcing of high-quality raw materials, blending, filling, packaging and labelling. Founder and managing director Kieran Fisher said: “We’ve invested
heavily in manufacturing, recently setting up a huge new manufacturing facility in our 21,078 sqft warehouse. “With the ability to produce tablets, pills and powder products all under one roof from 50 units to 50,000 unit runs, we know we’re offering something unique in the marketplace. “We believe this will benefit not just our own business, but other businesses and consumers in general as they’re offered wider choice in a more competitive market.”