ISSUE 1 May
WEEKLY
Issue 69 - 01 October 2021
YOUR REGULAR ONLINE UPDATE FOR THE UK FITNESS SCENE
Government-funded qualifications for adults in Sheffield available PAGE 2 Workout experiencethemed Retention Convention to continue online in 2021 PAGE 3
WORKOUT WEEKLY
2
Government-funded qualifications for adults in Sheffield available SHEFFIELD residents can shape themselves an exciting new career as a qualified gym instructor or a personal trainer with fully financed training, thanks to the government funding for adult education that’s being poured into South Yorkshire. Adults across the region can tap into opportunities in the rapidly expanding UK health and fitness market with free training courtesy of industryleading provider of health and fitness qualifications, Eden Training Solutions, which boasts professional sportspeople amongst its skills coaches. The fully funded Gym Instructor and Personal Trainer qualifications are available to everyone who is already in employment of any kind, between the ages of 19 and 65, lives in a Sheffield postcode and isn’t already undertaking any other government-funded training, such as apprenticeships. The training covers everything from the principles of anatomy, physiology and fitness to key business skills, to enable people hoping to develop their existing skills, or those wanting to embark on a completely new role, the chance to transform their knowledge and passion into a viable career. Eden Training Solutions has delivered health and fitness training to businesses and individuals across the UK for almost a decade and has a proven track record of creating opportunities for people in the thriving market for personal training Group Editor: Judith Halkerston Tel: 01226 734639 jh@scriptmedia. co.uk Group production editor: Dominic Musgrave Tel: 01226 734407 dm@scriptmedia. co.uk
Sales and marketing director: Tony Barry Tel: 01226 734605 tb@scriptmedia. co.uk Sales manager: Louise BristoweHarrison Tel: 01226 734699 workout3@ scriptmedia.co.uk
Studio manager: Stewart Holt sth@scriptmedia. co.uk
www.workout-uk.co.uk
Kirsty Duffield and gym instructors, which is now reported to be worth a whopping £4.3bn in the UK. The life-changing Adult Education Budget training, which is available from this month, is headed-up by multi award-winning body building champion Kirsty Duffield and delivered by a team of highly experienced sports and fitness experts including ex-Blackburn Rovers
goalkeeper Zac Jones. She said: “Working in fitness and helping other people to become healthier not only improves a person’s own physical health, but also their confidence and wellbeing. “As well as the massive lifestyle benefits, the career possibilities are enormous – particularly as the public have become increasingly focussed on, and investing in, their own health and fitness off the back of the pandemic. “What’s more, employers in health and fitness, such as gyms, are expanding their own offerings to provide a wider scope of specialisms and experiences when it comes to personal trainers within their establishments, which is fantastic for anyone wanting to get into this type of career. “Not to mention the explosion of online fitness entrepreneurs who are now making a great living out of training from the comfort of their own homes.” Most of the training, which takes places over a six-month period, is delivered remotely, in a flexible style that can be tailored around learners’ existing work commitments, with several practical assessments taking place on a face-toface basis later in the training. The full syllabus for the Level 2 Gym Instructor qualification covers; principles of anatomy, physiology, and fitness, professionalism and customer care for fitness instructors, health and safety in a fitness environment, conducting
client consultations to support positive behaviour change and planning and instructing gym-based exercise. Level 3 Personal Trainer includes applied anatomy and physiology for exercise, health, and fitness, the principles of nutrition and their application to exercise and health, understanding lifestyle, health, wellbeing, and common medical conditions, encouraging positive health and fitness behaviours in clients, programme design and delivery for personal training and professionalism and business acumen for personal trainers. Jon O’Boyle, operations director at Eden Training Solutions, added: “These fully funded qualifications are a perfect opportunity for the employed residents of Sheffield and have absolutely no catch. “They are available to a wide range of people, of all ages, demographics and abilities, who may be passionate about health and fitness, and we urge anyone who’s interested to take the plunge – it could transform their life.” Anyone who is living at an address with a Sheffield postcode, currently employed, over the age of 19 and not currently undertaking any other government funded training, such as an apprenticeship scheme, can sign-up for the Eden Training Solutions’ Level 2 Gym Instructor or Level 3 Personal Trainer qualification today.
KitLock makes access control even easier
CODELOCKS has expanded its KitLock range with a new keyless access control solution for storage cabinets and lockers. The KL1000 G3 comes with all the popular features of the KL1000 Classic Plus including Private and Public Functions, 24hr auto-unlock countdown timer in Public Function and up to 20 User Codes in Private Function. As the KL1000 G3 shares the same fittings and fixings, existing KL1000 installations can be easily upgraded and retrofitted. The new KitLock, enhanced with a key override function, allows key holders to access the locker in the event of a forgotten code or emergency, increasing flexibility for managers, staff, and guests. Codelocks has simplified the process of changing the batteries too. Like the KL1000 Classic and Classic Plus, the KL1000 G3 has been designed so
on-door battery changes can easily be made. The battery compartment can be accessed via the front of the lock. This design feature reduces the time and disruption of changing the batteries. The KL1000 G3 is a flexible solution, ideal for workplaces, staff rooms, leisure centres and gyms, providing immediate, convenient keypad access without the need for cards and keys. Managing director Colin Campbell said: “The KL1000 G3 is perfect for locations where cabinets and lockers may be allocated on both short- and long-term basis, for example business locations, schools, and hospitals, where workers could be dividing their time between home and the workplace. “This lock also meets business needs for less person-to-person contact, including administration by facilities management.
“And with the additional option of Clean by Codelocks, businesses owners and managers can be sure they’re doing everything they can to reduce the risk to their employees and customers from Covid-19.” Customers can choose to add Clean by Codelocks, an optional antibacterial finish which protects against viruses, bacteria, and environmental toxins. The clear coating has been shown to be highly effective at eliminating the SARS-CoV-2 coronavirus and can reduce bacterial growth by 99.96 per cent. The KL1000 G3 comes in two colour finishes – silver chrome and black chrome. The modernised chrome effect back panel and handle finish reflects the locks surroundings –giving it a slimmer, more subtle aesthetic. It can also be enhanced with the Slam Latch for fast ‘push shut’ closure.
WORKOUT WEEKLY
Workout experience-themed Retention Convention to continue online in 2021 WORLD renowned retention expert Dr Paul Bedford will be continuing his popular annual event online after 1,700 people from around the globe attended the 2020 Retention Convention. The 2021 Retention Convention will take place on December 9, where five sessions will cover how to craft online and offline customer experiences from a workout perspective to create exercise adherence, build loyalty and aid retention. Paul said: “You only have to look at the investment big brands like Apple and Peloton have put into their experience to realise that if bricks and mortar facilities don’t ramp up their actual exercise experience the disparity will be so big it will be disappointing. “These companies design everything around entertainment, compared to most fitness instructors who are fixated on heart rate, resistance and the number of reps. “Some boutique brands have already nailed this, and whilst many operators have copied the facilities so they ‘look’ like a boutique, they haven’t evolved the workout experience, so they don’t ‘feel’ like a boutique. “It’s time to look at what we can do to provide memorable workout experiences in the gym.” Paul will open the event and set the scene by outlining the differences between experience and memory, detailing what we can do to design
Samantha Cullum and Vicky Mahony (left) and Barry and Shay Kostabi right). experiences that leave a lasting positive capitalising on ideas for business impression, that encourages members to progress is vital for continued success.” come back for more. Following Cullum will be former PT and Upstartr’s Samantha Cullum and Vicky experienced video producer, Richard Mahony will then give insights on how to Playfair. develop a product strategy and roadmap When lockdown forced the sector to to create, innovate and transform a take business online, Fairplay set up business, so its products and services a Facebook Group, helping operators Stand Out, Stand Up and Create Impact. adapt to virtual solutions and generate Upstartr is a boutique growth alternative income online. He is now consultancy, which supports a global go-to consultant for fitness organisations to create brand impact, professionals who realise video is vital to develop successful products and services both their short and long-term business and boost business growth. Cullum says: strategies. “Everyone and every business has the In his session, The Studio to Screen capacity to be innovative; creativity is a Strategy, Playfair will explain how to habit people can develop. future-proof your business with on“Thinking differently and being demand workouts that leave participants prepared to fail or to learn are things feeling so successful that they can’t wait to be treasured, and capturing and to come back for more.
Next to present will be Adam Zeitsiff, former CEO of Gold’s Gym, who is now the president and CEO of online fitness class platform, Intelivideo, as well as an Advisory Board Member of the recently launched US-based National Health and Fitness Alliance. Closing the event will be Barry and Shay Kostabi, co-founders of Fitness Career Mastery, which teaches fitness creators and entrepreneurs how to build successful heart-led businesses and immersive workout experiences. Unveiling the Secret Science to an Immersive Member Experience, the Kostabis will show delegates how to captivate the room, how to use music to create epic playlists and strong programming, how to coach in a way that brings everyone into an immersive flow state, and ultimately how to have an unforgettable impact on the lives of clients so they come back time after time. Sponsors of the 2021 Retention Convention are Precor, which was recently bought by Peloton, Fitronics, which includes the well-known brands TRP and Cap2, and gym management software company ClubWise. The event will take place from 1pmto 6pm. Tickets will cost $29.95 and all attendees will have access to recordings of the event. You can register your interest in the event via www.retentionguru.com
In partnership with
NOMINATIONS ARE NOW CLOSED LOOK OUT FOR THE SHORTLIST COMING SOON! SEE YOU IN LEICESTER ON NOVEMBER 26
SPONSORSHIP OPPORTUNITIES STILL AVAILABLE Call 01226 734605 or email tb@scriptmedia.co.uk for details WWW.NATIONALFITNESSAWARDS.CO.UK
3