Why the hybrid model is here to stay
By Rob Lander
RESTRICTIONS of the past year have forced the industry to embrace digitalisation and develop a ‘hybrid’ model that seamlessly blends in-person and remote training opportunities. Moving forwards, the digital offer and the effectiveness of this ‘blended solution’ is going to be a key differentiator in the market. The hybrid model allows gyms to extend the brand reach beyond the physical facility, suddenly allowing for a
potential global audience. Through a professionally presented, custom-branded and user-friendly app or web platform, members can access your offering any time, from anywhere in the world. No longer restricted by operating hours of class timetables, the hybrid model is a customer-centred experience whereby content can be accessed ondemand or live streamed. Training plans and exercise demonstrations are also available at just the touch of a button, meaning workouts
can still take place even if a visit to the facility is not possible. For the moments when people want the community atmosphere, there is no substitute for the live-in-person experience. A hybrid model offers the consumer total flexibility. Everyone has times in their life when fitting in exercise is difficult. Through the integration of a digital offer, consumers can ‘flex’ their training around other commitments rather than reaching for the cancel button.
Creating a successful hybrid offer is more accessible than you think. In most cases, the investment in the Fisikal solution is quickly outweighed by the immediate value gained from improved member engagement and the ability to create new income streams which you can market to a global audience To find out more or to book a no obligation demonstration, contact Fisikal at: https://fisikal.com n Rob Lander is the CEO of Fisikal.
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