Issuu

ISSUE 1 May

WEEKLY

Issue 46 - 23 April 2021

YOUR REGULAR ONLINE UPDATE FOR THE UK FITNESS SCENE

Why the hybrid model is here to stay page 2 Regular exercise may reduce coronavirus death risk by a third page 3

WORKOUT WEEKLY

Why the hybrid model is here to stay

By Rob Lander

RESTRICTIONS of the past year have forced the industry to embrace digitalisation and develop a ‘hybrid’ model that seamlessly blends in-person and remote training opportunities. Moving forwards, the digital offer and the effectiveness of this ‘blended solution’ is going to be a key differentiator in the market. The hybrid model allows gyms to extend the brand reach beyond the physical facility, suddenly allowing for a

potential global audience. Through a professionally presented, custom-branded and user-friendly app or web platform, members can access your offering any time, from anywhere in the world. No longer restricted by operating hours of class timetables, the hybrid model is a customer-centred experience whereby content can be accessed ondemand or live streamed. Training plans and exercise demonstrations are also available at just the touch of a button, meaning workouts

can still take place even if a visit to the facility is not possible. For the moments when people want the community atmosphere, there is no substitute for the live-in-person experience. A hybrid model offers the consumer total flexibility. Everyone has times in their life when fitting in exercise is difficult. Through the integration of a digital offer, consumers can ‘flex’ their training around other commitments rather than reaching for the cancel button.

Creating a successful hybrid offer is more accessible than you think. In most cases, the investment in the Fisikal solution is quickly outweighed by the immediate value gained from improved member engagement and the ability to create new income streams which you can market to a global audience To find out more or to book a no obligation demonstration, contact Fisikal at: https://fisikal.com n Rob Lander is the CEO of Fisikal.

In partnership with

Friday 26th November 2021, The Athena,Leicester NOMINATIONS WILL REMAIN OPEN THROUGHOUT THE YEAR CLOSING ON AUGUST 31 2021. WWW.NATIONALFITNESSAWARDS.CO.UK

SPONSORSHIP PACKAGES ARE AVAILABLE Call 01226 734605 or email tb@scriptmedia.co.uk for details

WORKOUT WEEKLY

Regular exercise may reduce coronavirus death risk by a third REGULAR physical activity cuts the risk of dying from infectious diseases such as Covid-19 by 37 per cent and reduces the chance of catching the virus by 31 per cent, according to new global research. The study carried out by an international team of researchers, led by Glasgow Caledonian University’s Professor of Health Behaviour Dynamics Sebastien Chastin, also found that physical activity can boost the effectiveness of vaccines by up to 40 per cent. GCU conducted the full-scale systematic review of 16,698 worldwide epidemiological studies published between January 1980 and April 2020 with world-renowned immunologists and epidemiologists from University College London and Ghent University in Belgium, exercise and sports scientists from Cádiz University in Spain and a public health consultant from NHS Lanarkshire. The research found that 30-minutes of activity five days a week or 150-minutes per week that gets you slightly out of breath such as walking, running, cycling and strengthening exercises can have a massive impact on immunity to infectious diseases such as Covid-19. Scientists concluded that it can result in a “31 per cent decrease in the risk of infectious disease such as Covid-19, a 37 per cent decrease in the risk of death as a consequence of infectious disease such as Covid-19 and an increase in the efficacy of vaccination against viral disease such as Covid-19.” Professor Chastin said they found that physical activity “strengthens the first line of defence of the human immune system and a higher concentration of immune cells” in the world’s first study into the link between exercise and Covid-19 immunity. Group Editor: Judith Halkerston Tel: 01226 734639 jh@scriptmedia. co.uk Group production editor: Dominic Musgrave Tel: 01226 734407 dm@scriptmedia. co.uk

Sales and marketing director: Tony Barry Tel: 01226 734605 tb@scriptmedia. co.uk Sales manager: Louise BristoweHarrison Tel: 01226 734699 workout3@ scriptmedia.co.uk

Studio manager: Stewart Holt sth@scriptmedia. co.uk

www.workout-uk.co.uk

The research entitled ‘Effects of regular physical activity on the immune system, vaccination and risk of community acquired infectious disease in the general population: Systematic review and meta-analysis’ has been published in the Sports Medicine journal. The findings have already gone to the Scottish Government and other governments around world as well as public health experts and healthcare professionals. Professor Chastin added: “This research is hugely significant and could help to cut the number people contracting Covid-19 and dying from it. “It is the first piece of research that proves regular physical activity protects you against infectious disease. “We found that regular exercise where you get out of breath boosts your immunity to infectious disease by 31 per cent and it increases the number of immune cells in the body in the first line of defence which is the mucosal layer of antibodies. “These cells are responsible for identifying foreign agents in the body without depressing the rest of the immune system so it’s perfectly safe and protects you against infectious disease. “We also found that if you add physical activity to your vaccination programme it increases the potency of the vaccination. “We are recommending a 12-weeks physical activity programme before vaccination which could result in 20 to 40 per cent more effective immunisation. “Policymakers need to do everything they possibly can to fight this disease.” Professor Chastin advised the public to build regular physical activity into their weekly routine to help them fight off the Covid-19 virus.

Brand set to open its 10th studio in Notting Hill Gate TEN Health & Fitness will open the doors to its tenth studio in the heart of Notting Hill Gate on May 17. Just over 10 years since Ten launched its flagship studio on Exmoor Street, Notting Hill, this newest opening will see the brand returning to its roots and providing locals with even more Dynamic Reformer Pilates, PT, Physiotherapy, Massage and clinical rehabilitation which it is famed for. As London’s only premium studio collective to bridge the gap between the fitness and medical sector, Ten’s reputation on the London wellness scene has recently escalated to global heights thanks to the plethora of LIVE and OnDemand classes and services available to new and old customers. Following nearly a year of studio closures due to the pandemic, the brand is looking forward to opening the doors to new and old studios and welcoming back customers with a renewed energy. Founder Joanne Mathews said: “It’s both exciting and appropriate that we’re closing the circle – opening Ten’s 10th studio in the same area where we opened our first.

“To be opening a second studio in the Notting Hill area represents a real milestone in Ten’s history – especially after everything the industry, and the public, have gone through this year. “We’re so pleased that we have not just been able to operate and continue to provide our services to our clients throughout the past year, but we’ve also been able to continue our plans to grow and provide more of our award-winning health and fitness services than ever before.” As well as its renowned Dynamic Reformer Pilates classes, the boutique studio will also offer Ten’s full suite of services, including personal training sessions, an array of massage therapies, and tailored physiotherapy treatments, alongside its clinical exercise rehab specialists (for clients with life altering conditions like cancer, heart disease, menopause, long Covid and diabetes). The studio will also play host to Ten’s boutique collection, a range with exclusive-brand access, specially curated fashion and sustainability labels and a selection of Pilates equipment and beauty and wellness accessories.

Peloton completes Precor acquisition PELOTON the leading interactive fitness platform, has announced that it has officially closed the acquisition of Precor, one of the largest global commercial fitness equipment providers with a significant U.S. manufacturing presence. With this acquisition, Peloton establishes its U.S. manufacturing capacity, anticipates boosting research and development capabilities with Precor’s highly-skilled team and accelerating Peloton’s penetration of the commercial market. Peloton plans to produce connected fitness products in the United States before the end of the calendar year 2021. “This is a major milestone for Peloton and our global community,” said William Lynch, Peloton’s president.

“We’ve spent the last few months learning more about Precor’s relentless focus on the customer experience and we’re now even more enthusiastic about welcoming this talented team to Peloton. “Now with Peloton and Precor, we believe we’re even better positioned to achieve our goal of bringing the best experience in connected health and fitness to more people around the world.” Precor president Rob Barker will continue to lead Precor and become CEO, Precor and general manager, Peloton Commercial, reporting to William. “The next few months are going to be some of the most exciting as Precor and Peloton work together to build for the future and empower more people to

live the lives they desire,” added Rob. “With Peloton Commercial, we expect we’ll be able to not only continue our relationship with our current customers, but scale the Peloton experience that millions of people have at home to even more hotels, campuses, and multifamily residences.” Peloton acquired Precor for $420 million in cash, subject to customary adjustments for working capital, transaction expenses, cash and indebtedness. The acquisition of Precor was announced on December 21, 2020. Precor is a division of Finnish sporting goods company Amer Sports, which is owned by an investor consortium including ANTA Sports (HKG:2020. HK), FountainVest Partners, Anamered Investments Inc. and Tencent Holdings Limited.

SEPTEMBER

2021 BOOK NOW

£25 single delegate £40 two delegates Lunch & refreshments included Goody bag & attendance certificate

The Trade Fitness Event of the Year for the North of England, brought to you by Magazine The conference will be at the Bolton Whites Hotel on September the 14th and will be a 1 day show starting at 10.00am and closing at 16.30pm THE MORNING speaker panel will be hosted by Dave Wright, Chairman of My Zone and CFM and he will be joined by industry experts,

THE AFTERNOON’S speaker panel will be hosted by Graeme Hinde Managing Director of LFX and the LFX Academy and he will be joined by industry experts

Tea and Coffee will be served upon arrival and exhibition viewing, mid morning break will be served in the main exhibition area. Lunch will be served to all delegates with a further opportunity to enter the exhibition and networking areas. The final Tea and coffee break will be served in the exhibition and networking room with raffles and prize draws taking place on the stands. In accordance with government guide lines this will be a ticket only event with a limited number of delegates, tickets must be purchased in advance to secure your attendance at the event, tickets can be purchased via the website or by emailing directly to Tony Barry at tb@scriptmedia.co.uk