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One in five women are ashamed of their feet

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By Christina Eccles

just 10 minutes.

NINETY per cent of women have suffered with a foot problem and one in five are embarrassed about their feet, according to research from The College of Podiatry.

A third say they have walked home with no shoes on after a night out because their feet hurt and 28 per cent have danced bare foot while on a night out because of foot pain.

The survey revealed common problems include blisters, cracked heels and ingrowing toenails, with more than one in 10 women resorting to covering up their feet in front of people or on a sunny day because they don’t like how they look.

And in a separate survey amongst podiatrists, they report the biggest cause of foot problems in the UK is footwear, with a lack of public awareness of common foot complaints also contributing to the problem.

The research also showed women are more likely than men to put up with discomfort and pain in the name of fashion. Nearly half admit they have continued to wear uncomfortable shoes even though they hurt their feet – twice as many as the men in the survey – while a third of women have worn shoes they knew didn’t fit because they looked nice, compared to just 12 per cent of men. The results also showed when it comes to footwear, UK women have an average of 17 pairs of shoes, compared to just eight pairs for the average male. If wearing high heels, women report it takes an average of one hour, six minutes and 48 seconds for their feet to start hurting – and one in five say they start to feel pain within

“Feet are one of the hardest working parts of the body and in a lifetime you will walk in excess of 150,000 miles. As a result of general wear

“Conditions like blisters and cracked heels may sound like minor ailments, but they can cause a lot of discomfort and embarrassment. Many people don’t seek treatment early enough which means they suffer unnecessarily and their problems get worse. “We all like to look good but it’s important to take a common sense approach to footwear. High heels and flip flops are fine to wear occasionally but not all the time. For day to day wear you should opt for a well-fitting round toed shoe with a heel height of around 3cm.”

Women’s top 10 problems 1. Blisters – 55 per cent.

6. Bunions – 13 per cent.

2. Cracked heels – 45 per cent.

7. Joint problems – 11 per cent.

3. Veruccas – 28 per cent.

8. Excessive foot odour – nine per cent.

4. Corns – 24 per cent. 5. Ingrown toe nails and Athletes foot – each 20 per cent.

9. Arthritis – 8.8 per cent. 10. Muscular problems – eight per cent.

Brand launches first closed toe footwear collection

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LIFESTYLE apparel brand Volcom has launched its first closed toe footwear collection after 22 years in business. The launch marks a significant milestone for the brand, completing its footwear product by adding shoes and boots to its already successful sandal offering. Volcom’s AW 2013 collection features a variety of colourful styles in an array of assorted fabrics, ranging from waterproof leather to the classic canvas.

Venues offer wellies to event organisers Page 4

The men’s line offers a selection of sneakers, slip-ons and boots, each suited for maximum wearability, while the women’s collection also offers platform wedges. Senior director of accessories and footwear Jason Graham said: “Looking to the collection, we've built upon the success of our opentoe products by offering on-trend styling at key price points. Subtle queues to angle and asymmetry have kept the styles fun, yet unmistakably Volcom."

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Podiatrist from The College of Podiatry Lorraine Jones said: “It’s shocking how little regard we show for our feet.

and tear, most of us will suffer with some sort of foot complaint at some point in our lives but we are seeing a lot of cases which could have been prevented – particularly amongst women.

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Tortured Soles exhibition tours the UK AN EXHIBITION of kitsch, unwearable shoes is touring the UK – aiming to explore women’s fashion choices around high heels and the potential health issues to their feet. Tortured Soles, by award winning artist Anne Tilby, features over 30 pairs of handmade women’s shoes and shoe art, together with prints, an animated slide show of associated issues and fun workshops. The exhibits have been created using a wide variety of materials including nails, seashells, twigs, metal and paper and have been designed to inspire women to reflect on their choice of footwear and think about the long term damage of wearing high heels. The free exhibition opened at 23A Frith Street, Soho before

embarking on a UK tour. It will call at venues including Hatfield Galleria Shopping Centre, Birmingham Theatre and BookArt Bookshop in Hoxton.

Students offer free advice to independent retailers INDEPENDENT retailers in Surrey have been encouraged to take advantage of free branding and marketing advice from students at the University for the Creative Arts at Epsom. UCA Epsom's BA (Hons) Fashion Management and Marketing degree is offering local shops the opportunity to take advantage of its students' expertise to help High Street fashion outlets in the area.

Venues offer wellies to event organisers THE Jockey Club’s four South West venues have teamed up with fashion brand Joules to offer this summer’s must have festival footwear to event planners. Organisers making a booking for over 100 delegates at Cheltenham or 40 delegates at Exeter, Warwick and Wincanton racecourses will receive a pair of Joules wellies as a thank you for choosing a Jockey Club venue to host their event. Regional head of marketing – South West at The Jockey Club said: “We

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initially partnered with Joules for the Posh Wellies promotion at Cheltenham Racecourse. However, the South West and its four racecourses have so much to offer for event bookers that we wanted to bring our offers in line to be available at all our regional racecourses. “We’re delighted to be able to provide something to hopefully entice festival-going event planners to book our venues.”

Course leader Caroline Gilbey said: “The High Street is suffering and we thought it would be a good idea to run live project briefs where student skills could be applied to real fashion business challenges. “The students have access to amazing online resources and use their own creative skills to inform proposals that could really help local businesses regain their competitive edge in these difficult economic times.” A recent pilot project with Luigi Boutique in Haslemere culminated in an afternoon of presentations from students who provided ideas for re-branding, visual merchandising and marketing, using the skills they have learned on the course plus a variety of research tools supported by digital visualisations and scale models to

“The High Street is suffering and we thought it would be a good idea to run live project briefs where student skills could be applied to real fashion business challenges.” showcase their proposals. Caroline added: “Our students are required to rebrand a fashion outlet as part of the course. In the past they've gone for major names such as H&M or Marks & Spencer but we realised that the challenge is so much greater for the independent market. “Effective re-branding of local independents not only gives our students fantastic experience but could also boost local community business at the same time. “The students use expensive research tools, such as Mintel, plus amazing fashion forecasting resources. These resources would be unaffordable to the average local retailer so this is a great opportunity for all involved.” News


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Two designs from the new collection created by Shoes of Prey and designers Anna Plunkett and Luke Sales.

Brand and designers join for range By Christina Eccles

bold new direction.

highlighted the same patterns.

AUSTRALIAN bespoke shoe brand Shoes of Prey has collaborated with Romance Was Born designers, Anna Plunkett and Luke Sales, on a new footwear collection.

Anna said: “The inspiration behind the shoes was ‘60s model Peggy Moffitt and the sugary landscapes of artist Pip and Pop who we collaborated with for the set of our show.

“The collection transitions from powdery pastels to strong pop colours and a bit of neon, and we wanted the shoes to cover that colour spectrum too. Like a psychedelic rainbow.”

Featuring two heel shapes and three types of ruffles, the collection pushes the unique Romance Was Born aesthetic in a

“We followed the prints that we used in the garments this season so that the elements of the shoes matched, or in some cases

Each shoe is also customisable – with shoppers able to choose the base material and ruffle colour from over 170 options.

Shoes of Prey co-founder Jodie Fox added: “Collaborating with Romance Was Born was a dream come true. “Their ingenuity truly showcases the depth of creativity that’s possible on shoesofprey.com. The fact we’re making top-tier Australian fashion more accessible to shoppers locally – and worldwide – is the cherry on top.”

University plays host to event

NORTHAMPTON has celebrated its shoe making heritage by hosting the World at Your Feet Footwear Conference, which took place at the University of Northampton. The two-day event was organised by Northampton Museum and Art Gallery and the University of Northampton and was aimed at those from different academic disciplines, including fashion and design, history, sociology, anthropology and ethnography, and psychology.

A full host of speakers with both academic and industry backgrounds discussed how some of our favourite shoe styles and shoe subcultures have been developed. Head of fashion at the University of Northampton Vicki Dean said: “This was a fantastic event which attracted a wide array of prestigious speakers and delegates. Singer and style icon Rita Ora has launched this year’s British Designers’ Collective – a pop up boutique at Bicester Village dedicated to showcasing young British talent. The collective – a collaboration between Bicester Village and the British Fashion Council – is now in its fourth year and for 2013 will follow the theme of future vintage – pieces inspired by British fashion past and present. Designers taking part include Richard Nicoll, J.W. Anderson, Mary Katrantzou, Mawi and Imogen Belfield. Rita Ora (fifth from the right) is pictured at the launch with curator Yasmin Sewell, the British Fashion Council’s Caroline Rush and some of the designers taking part.

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“We had representation from the V&A, The London Museum, World Leather, Society of Shoe fitters, speakers from New York, Pittsburgh and China, as well as respected academics from the UK.” June/July 2013

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Ill-fitting shoes ‘put children’s health at risk’, survey claims By Christina Eccles CASH strapped parents could be putting their children’s long term health at risk by not replacing their shoes often enough, a survey by shoe retailer Brantano has claimed. The research revealed almost a third of parents struggling with the effects of the recession are being forced to buy fewer new pairs of shoes for their children, with 11 per cent passing on hand-me-downs from siblings. And while 16 per cent of parents are continuing to get their children’s feet measured in line with podiatrist recommendations, 23 per cent admit they are put off going to get measured as they expect to be pressured into buying new shoes, with 16 per cent believing these will have to be an expensive fitted brand.

Fitness fans have been getting in shape thanks to a new workout trend – exercising in high heels. The Kick Up Your Heels series, airing on Fashion One Network, includes a zumba style workout, street dance and kickboxing, with each episode including a choreographed routine taught by experienced instructors. Kickboxing instructor and fitness model Taylor Beck said: “It's fun, it's different, and it's challenging. Quality over quantity. It's more important to do the workouts right than how many reps you get done.”

Chatham becomes Force India’s team footwear supplier CHATHAM has signed a partnership with the Sahara Force India Formula One team, making the boat shoe manufacturer the official supplier of team footwear. Having supplied the team with travel shoes last year, the relationship now sees Chatham shoes being used trackside and by all factory staff. A new range of Chatham branded clothing will also be issued to all travelling staff. The expanded partnership also sees the launch of the first Sahara Force India branded shoe, specially designed for the team. The shoe contains a touch of Indian styling, with creative input from Dr Vijay Mallya, team principal and managing director for Sahara

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Force India. Chatham’s managing director Philip Marsh said: “We are delighted to continue our association with Sahara Force India. This is a fabulous alliance for us and we look forward to building on last year’s success. “As the Formula One team gears up for the 2013 season, it’s the perfect showcase for Chatham, reinforcing our strong tradition of style and quality, and will help to drive brand awareness, which will benefit our retailers. “We are looking forward to supporting the team as they continue their fight to move up the highly competitive Formula One grid.”

Podiatrist Emma Supple, who advises Brantano on foot health, said: “If children aren’t wearing correctly fitted shoes, it not only has short term effects such as redness, soreness and blisters, but can also impede foot growth leading to longer term health problems. “These include bunions, foot deformities and even back and knee pain and posture problems which can directly affect their walking for the rest of their lives. “It is so important to ensure your child is wearing correctly fitting shoes and shoes that are not worn out. Children’s feet grow in variable

bursts so awareness and being vigilant are key.” Although the survey showed general knowledge about the importance of fitted shoes is good amongst parents – two thirds said they appreciate the associated health risks to children from wearing illfitting shoes – the squeeze on household budgets is leaving them in a difficult position. 39 per cent said they feel they are letting their children down when they can’t purchase the shoes they need and 81 per cent claimed they would sacrifice shoes for themselves instead of letting their children go without. Brantano’s managing director David Short added: “Parents are currently in a very difficult position juggling the household budget. “While it is pleasing to see mums and dads are aware of the short term implications of their children wearing ill-fitting shoes it is worrying to hear that they feel so alone in terms of confronting the problem of affording fitted shoes that are key to the healthy development of their children. “We offer a completely free fitting service with no pressure to buy, friendly, expertly trained staff and stores that are open late to make it as easy as possible for parents to pop in at a convenient time. Parents should not feel as though they are facing this problem alone, and we are committed to providing fitted shoes to match any budget.”

Boot wins top award FOOTWEAR brand Regatta has won an award for its innovative Snowpak three in one boot. The brand was presented with the country fashion award at Beta International in recognition of the boot’s combination of innovation, style and technology. The product can be worn in three ways. When worn together, the boot provides protection from the elements on snowy treks and low level trails. The outer on its own is fashionable enough for casual wear, while the inner can be worn as an indoor slipper. News


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New Look has scooped an award for its footwear offering at Lorraine’s High Street Awards. Viewers of Lorraine Kelly's morning show on ITV1 voted the retailer as the best place on the high street to buy shoes. In the past year, New Look has sold 18.4m pairs of shoes, which equals one pair every two seconds.

Leeds narrowly beat Leicester at golf match By Christina Eccles AT the end of April the annual golf match between the Leeds Shoe and Leather Trades Sports Association and the Leicester County Shoe and Allied Trades Golf Society took place in Worksop. Each was represented by teams of eight players with all scores counting in a vital but friendly atmosphere as always. Leeds just edged it but it was a close call, much to everyone’s enjoyment. This competition has been going on for more years than any of the players can remember, which is not too surprising when you realise that the Leeds Association was founded in 1919 and the Leicester Society was formed in 1922. Apart from the all powerful desire to play golf, the charitable fund raising associated with both groups is the key to their activities lasting so long and well. The Shoe and Leather Trades’ charities and others have long been supported and hopefully will be for many years to come. The invitation from both Leeds and Leicester to recruit more golfers from the shoe and leather trades continues as ever. This ensures the future for members of the trade to News

have fun playing golf with like minded trade associates and to further the charity fund raising for those less fortunate than ourselves. Anyone interested in finding out more about how it all works should contact Les Perry, Hon. Sec. at Leeds on 0113 2661298 or perry@lesperry.com and Michael F Berry, Hon Sec at Leicester on 0116 2920209 or m.berry1@ntworld.com Listed below are some of the forthcoming events which might interest and whet the appetites of the golfers in the trade who wish to sample the group’s activities: Leeds at Rotherham (Thrybergh) Golf Club – June 27. At Moor Allerton Golf Club inc. Invitation Day – July 19. At Huddersfield (Fixby) Golf Club – August 16. Cleckheaton Golf Club – September 26. Leicester have a mixed event at Rutland Water Golf Club on June 28, a sponsored day at The Leicester Golf Club in August and at Kirby Muxloe Golf Club in September.


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Over the last few years, footwear designer Freya Rose has carved out a successful niche as the go-to brand for luxurious – yet affordable – bridal shoes. She shared her story so far with Out on A Limb reporter Christina Eccles.

Freya’s footwear haven GROWING up around her jewellery designer mother, it’s no surprise Freya herself developed an interest in all things arts and crafts. After securing a place at art college, she found she loved the textile and sculpture side of things, finding the perfect place to hone her skills on a course in accessory and shoe design at the London College of Fashion, leading her to where she is today. She now operates the business out of her London showroom, which is providing a haven for footwear lovers who benefit from the personalised service of a oneto-one consultation, where they can browse the collections and gain advice on choosing the right shoes for them. She explained: “What we pride ourselves on is delivering what we think is affordable couture with a personal service customers won’t find anywhere else. “We want to make every customer feel very special and offer a real luxury service.” When it comes to Freya’s designs, the finer details are key and with a nod to her roots in the jewellery industry, only the best materials are used to create her collections. Intricate touches like mother of

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pearl heels and adornments such as fresh water pearls, cubic zirconia and couture Parisian lace, make her shoes stand out from the crowd – and have helped her carve out a niche in the wedding footwear industry for brides searching for their perfect pair. She added: "When designing shoes, I wanted to keep an element of my jewellery design background. My shoes have decorative features such as mother of pearl heels, which is where that translates. “Bridal shoes seemed to fit in very well with my designs and have become a prominent side of the business.” Although bridal footwear makes up a core part of the Freya Rose brand, she also offers a couture service, where customers can create something unique to them. But with prices for a completely bespoke pair rising to up to £6,000, Freya added that when meeting with clients, establishing budget is key. She added: "Budget is a huge thing to consider. Our entry price is really reasonable at £165, right up to around £1,000. But we have gone up to about £6,000 for a couture shoe with platinum and

Freya Rose

diamonds. “Most of the time with couture, clients will fit into a shoe we already have and we can then look through different materials, colours and embroidery. We are also quite unique in that we offer a hand

embroidery service.” When asked about her favourite designs, Freya admits it's difficult to single individual styles out, but says a few pairs are particularly special to her. She added: “It’s hard to pick but ‘Fairy Dust’ is hand embellished and very pretty, with the heel covered in mother of pearl and crystals. The 'Ennis' shoe is very bold – it’s bright gold – and ‘Hollywood’ is one of our best sellers. It’s very sparkly and made with cubic zirconia, so it feels like you’re wearing a glass slipper.” For future collections, Freya told Out on A Limb that her focus is moving slightly away from high glamour to designs with more of an ethereal and spiritual feel. Her current inspirations include the 1930s era, Japan and the Orient and footwear with an Edwardian and Victorian feel. Vintage is also continuing to be popular, with Freya’s interpretation of the trend including simple shoes, which really focus on the details. She is also going to be launching a new small, high fashion, non bridal capsule range and plans to do one of these collections each year.

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With the industry gearing up for the next round of shows, Out On A Limb previews the ones to watch out for and rounds up their latest news...

Dates for your diaries... Stitch London, The Sorting Office, July 23-24. AFTER three successful seasons at the Business Design Centre, Stitch will be launching its newly formatted Stitch London show at the Sorting Office, in a midweek slot from July 23-24. The move signifies the show’s continued growth and successful expansion, with the event divided up into four clear sections – menswear, womenswear, streetwear and emerging. Managing director Brian Duffy said: “Entering into our eighth season Stitch has been going from strength to strength. “This latest move brings Stitch to be hosted in one of central London's most iconic and industrial spaces The Sorting Office. “An opportunity to develop the show and its branding in line with the launch of our new area of young womenswear and bring together our ever growing street wear area. “We have been ambassadors for the last seven seasons for the UK menswear industry and are proud to rebrand Stitch to include London and drive the UK wholesale business with the UK and internationally.”

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Pure London, London Olympia, August 4-6. FASHION trade show Pure London, organised by i2i Events Group, will once again play host to the UK’s largest selection of footwear and accessory brands at the forthcoming August edition of the show. Featuring a range of new, international and niche brands, over 400 labels will be exhibiting at the event – showcasing their SS14 collections to visitors at London’s Olympia exhibition centre. Exhibitors to watch out for include award winning designer Kat Maconie, contemporary brand Esska. Spanish ballet-pump brand Bissue Ballerinas – which will be making its UK debut at the show – and directional Australian brand Sol Sana Footwear. The Ciccone Collection, the footwear label designed by Madonna’s brother, Italian sandal brand Rapisardi, and Portuguese footwear brand Sofia Costa, will also all be new for this season. In the Accessories Hall, Pure London will also be welcoming a host of new brands for the SS14 season. Leather accessories brand Zatchels will make its tradeshow debut in the premium accessories

section and will be joined by the likes of Moroccan scarf brand Leo Atlante, Parisian jewellery brand Taratata and Italian umbrella brand Pasotti. Moda, NEC Birmingham, August 11-13 BOTH new and returning brands are set to show at Moda, which is on at the NEC in August. Bringing the colours and feel of the Mediterranean for its second outing at the show, Spanish brand Sixtyseven’s assortment of bright summer sandals will lead in the warm weather trends. Fellow Spanish label MTNG also returns following a successful debut in February with its men’s summer essentials collection of canvas boat shoes and espadrilles. Newcomer, UK label Babycham is set to follow in their footsteps, showcasing its playful and distinctive range of heels and trainers. The brand’s signature style incorporates clashing colours, prints, bows and rosettes for a unique look. Among this season’s returning favourites are Butterfly Twists, Base London, Brakeburn, Mustang and Rocket Dog. The Select area of the show, which brings together a mix of international names and new launches specialising in

contemporary and directional footwear, will welcome brands such as Superga, K-Swiss and Palladium. The show will also welcome a host of specially selected industry experts, delivering a comprehensive programme of seminars which are free for all visitors to attend. GDS, Dusseldorf, September 1113 ORGANISERS of GDS have revamped the show’s website to make it easier for visitors to use, ahead of their next show in September. The newly designed website continues to target the specialist footwear retailers’ market by making sure industry professionals are kept up-to-date with profiles, announcements, trade fair reports, picture galleries and interviews. GDS and Global Shoes director Kirstin Deutelmoser said: “We aspired to create a look that’s straightforward at the core while projecting an appropriate amount of fashion appeal. “The new website combines both these parameters into a harmonious total package, and so we look forward to an exciting future with our new presentation.”

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Out on a Limb cover story

Editor’s comment

Christina Eccles Editor

Keeping up to date with latest trends IN today’s fast moving world, it’s more important than ever for retailers to keep up with the trends – and this issue, we’re pleased to feature a few ideas we hope will help you boost business. While many retailers know choosing the right products is crucial, did you know that the fixtures and fittings of your shop can also be just as important? In a special column for Out on A Limb, Heidi Easton from the Shop and Display Equipment Association explains how creating friendly, inviting surroundings to display them in can make all the difference and help independent businesses drive sales. Look out for her top tips on page 25. Someone who has already perfected the art of showcasing her shoes is footwear designer Freya Rose, whose London showroom is providing an ideal location to help brides-to-be choose the perfect pair for their big day. Read more about her designs, inspiration and big plans for the future by turning to page eight. This issue, we also take a first look at next season’s events including Pure, GDS and Moda – look out for our dedicated show preview issue coming up in August – round up the hottest news from the accessories’ world on pages 20, 21 and 22 and focus on the latest trends to watch out for in both men’s and kids’ footwear.

Mustang – one of the UK’s fastest growing brands MUSTANG – the shoe and denim lifestyle brand, founded in 1932 – is one of Europe’s leading jeanswear and lifestyle brands, selling its products to over 45 countries all around the globe.

successful sell-out for A/W 12.

 London, Pure – August 4-6 2013

We are now developing new styles for the UK market and driving forward in raising the brand awareness.

 Birmingham, Moda – August 1113 2013… new stand location V11

Mustang produces shoes for men, ladies and children and the collections always reflect brand values like true, authentic and urban.

“Like some other brands we do not sell direct to the public, we firmly believe in supporting our retailers, not competing with them.”

 Metropole Hotel, Cork – August 19-20 2013

David Rudd is the UK sales manager for Mustang Shoes and is delighted at the progress being made. He said: “I joined Mustang in January 2012. In the first year alone we have opened around 90 accounts, and we have had a hugely

Mustang Shoes will be showing its S/S 14 collections at all the major show fairs around Europe, including Moda and Pure, as well as several regional shows around the UK. Please come and see what all the noise is about...

 GDS, Germany – September 1113 2013

 Absolute Hotel, Limerick – August 22-23 2013  Park Avenue Hotel, Belfast – August 26-29 2013 For more information contact David Rudd at Mustang Shoes: Email: David.rudd@2go-shoes.com Mobile: 07974 155274

If you’re a retailer with a story for us or would like to comment on something you’ve seen in the magazine, please get in touch. Our editorial team can be contacted at ce@scriptmedia.co.uk or catch us out and about at the shows. Don’t forget, you can also keep up to date with the latest news between issues by visiting our website. Find out more at www.ooalmagazine.co.uk

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Product showcase

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Buying British has a whole new meaning BUYING British has, it seems, taken on a whole new meaning. Employment for the unemployed younger generation and long term unemployed. Increases in labour and raw material costs, compounded by higher shipping charges have seen prices from the Far Eastern clothing/shoe manufacturers rise by over 30 per cent in recent times.

Product showcase

British shoe buyers are finding a real advantage in buying from our few remaining home manufacturers. Lead times are shorter and complaints remedied overnight.

Umi introduces an explosion of colour Page 15

With money in short supply – expensive and not easy to borrow – it has become desirable to buy from a domestic source. A buyer’s life – as a direct result – has become much less stressful. Genuine British made footwear –

rather than just stamped British but made abroad – is now in high demand. However, there is a snag. Following the decimation of our ancient shoe manufacturing industry, there is a lack of skilled labour. Opportunities exist to employ and train our young unemployed. As the demand for British made footwear grows – and it is expected to do so – the need for training becomes critical. Enlightened shoe manufacturers are already setting on operatives again and are training newcomers. A major research organisation is urgently contemplating the implications of a basic training programme. Young people are once again discovering the satisfaction and true meaning of made in Britain.

New site for Steptronic Collection divided into five ranges Page 17 14

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MEN’S comfort brand Steptronic Footwear has launched a new website. Aimed at both retailers and consumers, the site shows a selection from the Steptronic ranges, with an area for retailers to

log in and see new launches, plus a media section to view press cuttings, releases and other press information. The company now plans to increase its market presence by promoting the website to both the trade and consumers.

Gabor are leaders in the SiS segment THE shop-in-shop systems of Camel active shoe licence partner Gabor Footwear GmbH are leaders in the SiS segment. Since 2005, the lifestyle brand and its licence partner have been working towards a targeted expansion in the national and international textile and shoe retail markets. Camel active footwear continues on its road to success with the “Roadside” retail concept, which was launched in 2012. Gabor Footwear GmbH currently has 331 nationally installed shop-inshop systems. Nine of them were set up by the middle of May 2013. The SiS concept has currently won over Raaf in Nagold and Karstadt in Giessen as new customers. On an international level, camel active footwear now has 61 SiS customers. Gabor Footwear GmbH is planning a further increase to bring the total to 450 SiS worldwide by the end of 2013. In Germany, the success of the shop-in-shop system is the result of a consumer-oriented and eyecatching design, which was rolled out again with the “Roadside” retail concept from 2012. Michael Kleine, member of the Executive Board at Gabor Footwear GmbH said: “The use of our competitive Shop-in-Shop concept and the brand awareness of camel active make it possible for our retail partners to increase their sales significantly and to steadily raise their earning power and sales area productivity.”


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Umi introduces an explosion of colour UMI will introduce an explosion of colour for Spring/Summer 2014. It’s all about colour and unique materials with an amazing new iridescent silver, sherbet coloured pastel leathers and laser cut uppers. Umi is premiering a new series of pearlized leathers, shimmering patents and classic, retro nappa leathers. SS’14 trends: 1. Pastel – reminiscent of Laduree macaroons, this sugary sweet trend was spread across the spring/ summer 2014 collection. A palette of heightened pastels give a feminine edge to dress and casuals. 2. Mint green – mint green is a huge colour trend for spring. The icy colour goes perfectly with a spring glow, and pairs well with both bright accessories and neutrals. 3. Holographic – holographic details and all over applications re-emerge this spring bringing the ‘90s material back to life with a modern styling. Metallic shoes is one of the biggest trends for Spring/ Summer 2014 – silver foil/ iridescent shoes and sandals. 4. Colour block – one of the most popular trends in the shoes’ designs are colour blocks with the use of

both pastel and bright colours. Multi colour block footwear make for a playful look. 5. Perforated / cut-outs leather – perforated patterns add ventilated design details to spring assortments. The trend is at its most springappropriate when perforated. Lasercut and hole punched to perfection, it’s breathable and lightweight. 6. Bold stripes – nautical inspired stripes and brush stroke like stripes – it’s all about bold combination. Whether skinny or super-thick, stripes emerged as one of the biggest trends for spring. 7. Decorative studs – hardware embellishment evolves with new shapes, placements and sizes. Metallic studs and spikes give spring looks a hard edge.

New ballet flats revealed LEADING flat shoe label La Paire is launching an array of new ballet flats for AW13.

La’s two young nieces, Alexandra and Elizabeth and their colourful, fun and playful attitude to life.

Following on from the success of the stylish range of handmade Spanish leather sandals for summer and winter sun, the AW13 collection is designed with the same high standards of comfort and quality in mind.

There will be five flats in the new offer including the Alex in Blush, Polka Dots and Leopard print. The Ellie comes in a lux Snakeskin leather with a black patent toecap and Ellie in Mirrored Silver with a black patent toecap.

La Paire’s ballet flats are also handmade in Spain from the finest Spanish leathers. Each pair has a pointed-toe, as opposed to a rounded-toe, to give them a more polished, grown up feel.

Wholesale prices for the ballet flats start at £66.00 and RRP from £139.00.

The ballet flat range is inspired by and named after the founder Amy

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For wholesale enquiries contact La Paire: Amy La: amy@lapaire.co.uk www.lapaire.co.uk M: 07976 633723 T: @amylapaire


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Collection divided into five ranges ANATOMIC and Co has unveiled its AW13 collection, which is divided into five ranges to cater for all types of customer. Dividing the products into ranges – ease, wardrobe, weekend, city and prime – is a new way of presenting the collection, allowing the brand to better cater to different needs. The ease range is for the customer who prefers a wide or extra wide width shoe that he can wear daily and enjoy a continuous

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feel good factor. Wardrobe is a timeless range suitable for all ages that can be worn throughout the seasons, while the brand’s idea of perfect weekend wear includes comfortable, casual styles suitable for leisure and holidays. Anatomic city is the more contemporary range for younger professionals, usually crafted using smoother leathers for a city-slick, groomed look, and prime shoes are aimed at the discerning and refined customer.

Semi-formal and formal fashions still the focus IKON’S main line continues to focus on semi-formal and formal fashions with this season boasting a variety of slip ons, lace ups, brogues and boots in on trend colours and silhouettes.

The Ikon Original Range continues to do what it has always done so well; provide a selection of retro inspired designs that captures old fashion sophistication with modern style and

focus on menswear

wraps it up into one much sought after package. The latest addition to the original range is the Yorke Wingtip brogue available in four colourways; black, bordo, tan and black and white. Footwear as individual as the gentleman wearing it. For more information call 02476 324670 or visit us on stand X5 at Moda.

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Brands provide opportunities AW'13 sees a great opportunity for retailers of Garvalin, Agatha Ruiz De La Prada and Biomecanics which are all made with flexible leather uppers, strong durable soles, comfort leather insoles and supersoft linings. We have some of the most stylish shoes, boots and sports footwear for tots-to-teens. As Agatha Ruiz De La Prada is highly recognised on the continent as a unique designer of bold and brightly coloured clothing and homeware, Agatha insists on approving our little girls’ range every season to ensure the materials and colour ways will catch the eye and appeal to every young celebrity.

Special offer to add impact DAISY Roots has launched a special offer to help buyers add impact in their stores. The brand is offering a free display stand for anyone ordering 50 pairs or more of its baby and toddler

shoes. The company has been designing and making its products for nearly 20 years and all shoes are made from soft, chrome free leather which has been coloured using vegetable dyes.

The Biomecanics range has been ergonomically created to look good and feel good, which is so important for back-to-school and sports footwear. Together with the Garvalin

collection which continues to evolve naturally giving both continuity and surprises, it allows retailers a complete and comprehensive range to suit all tastes making it much easier to buy. Cash-strapped mums will be delighted as these brands offer them great value for money. Our stockists get a much needed healthy mark-up too, not forgetting our fantastic in stock service. A complete package that will make selling children's footwear a pleasure.

Russian partner unveiled ENGLISH baby shoes manufacturer Starchild Shoes has announced a new trading partner for the Russian Federation – http://pipperoo.ru/ Export sales director Steven Bryant said: “This is a great opportunity to expand into a new market for us, we can now reach

a huge number of Russian consumers that are looking for Western made branded goods like our cute shoes. “Russia is a difficult market to get into with a lot of red tape and paperwork requirements, with Pipperoo we managed to overcome this easily.”

Early Days has been manufacturing a wide range of baby and young children's shoes in Leicester since 1952. 2013 sees the addition of an up-market range of leather pram shoes launched at Bubble in January. The new Leather Collection is made using top grade leathers and features super soft Alcantara soles across the range of classical designs. Available in sizes 16-19.

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Children’s footwear

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Magnetic attraction allows easy-changing displays MANUFACTURER of exhibition and shopfitting systems Octanorm have developed a new magnetic fixing system for fabric graphics.

GOLA has appointed two new sales agents from Lime Green Agencies who will cover Eire and Northern Ireland.

This allows accessories such as shelves and leaflet dispensers to be positioned on the display.

Cork based Brian O’Sullivan will cover the south part of Eire, while Jamie Lewis, based in County Mayo, will cover the north part of Eire, along with Northern Ireland. Together the two will work on the sales and distribution of Gola footwear, apparel and bags and any opportunities also arising for Lonsdale.

By using fabric, rather than panel graphics, changing the graphic display is a simple and quick procedure. It can be used as a free standing display or wall display, with single or double-sided options. The system works using a 2mm steel panel mounted on the wall retainer behind the fabric graphics.

Lime Green Agencies will apply their knowledge and expertise to further build Gola’s presence and profile in Ireland and Northern Ireland.

A powerful magnet allows the accessory to bond to the steel panel over the top of the fabric. Up to 5kg can be supported from a single fixing making it a strong and practical solution for footwear display. Fabric systems are becoming very popular with retailers. The fabric simply slots into the frame and is held under tension, offering both a smart look and the important easyto-change facility.

product showcase

New sales agents for UK and Ireland

It’s light to transport, easy to store, cost effective and makes very large scale displays possible. Managing director Alan Sheridan said: ”The magnetic fixing system allows shop managers to change displays on a frequent basis, quickly and without tools.

“It offers the added benefit of merchandising the display – it’s dressing a wall without using permanent fixings. “Changes in fashion, season or simply new stock can be displayed against a graphic backdrop and achieve striking effects.”

Scott Anforth has also been appointed as sales executive. Scott has previously worked on the Gola brand as brand assistantand will cover the UK’s central band of key accounts, helping to further develop the footwear and apparel collections.

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Award winning British jewellery designer Noreen Mirza has launched a new brand – Shards of London. A range of 16 collections are available, featuring bold statement pieces, as well as popular items such as stacking rings and bangles. Noreen said: “I aimed to produce collections that all tell a story and my influences come from both East and West, which give the designs a wide ranging appeal.”

Bridal designer creates 1920s’ inspired range BRIDAL accessories designer Debbie Carlisle has created a new collection, inspired by the style of the 1920s.

Accessories

The Divine Deco collection consists of six different headpieces which epitomise the glamour and elegance of the era. Debbie said: “My Divine Deco collection was inspired by the sumptuous glamour of Baz Luhrmann’s The Great Gatsby and also by the TV shows Downton Abbey and Boardwalk Empire.

Bags aim to stop heels getting ruined Page 21

“Like these on-screen dramas, all the headpieces combine elegance with a slightly decadent edge that is perfect for brides who want to make a stylish statement on their wedding day. When designing a collection I always try to give brides plenty of choice about how they wear their pieces, from Lottie – which can also be worn as a choker – to Delores which can double as a sash. “I like to think that brides will be able to wear their headpiece again after their wedding day – maybe to dress up a little black dress or to wear to a ball or other special occasion.”

ClaireaBella relaunches bag Page 22 June/July 2013

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Stars from the soap world accessorised their red carpet gowns with Crystal Clutches for the British Soap Awards. Actresses including Emmerdale’s Fiona Wade and Hollyoaks’ star Lucy Dixon (pictured above) carried the handbags, designed by Sunita Mukhi. Picture credit: Getty Images


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A stylish new handbag range has launched which aims to help women save their aching feet – and stop their precious heels getting ruined on nights out. Christina Eccles found out more.

The team behind the Sole Clutch range of bags which came from Hannah Ramay requiring something stylish to carry a pair of flat shoes in for a night out.

Bags aim to stop heels getting ruined and save your feet RECEIVING a pair of expensive, designer shoes sparked the idea of Sole Clutch in founder Hannah Ramsay’s imagination – and the concept has snowballed from there. Wanting to wear her new shoes on nights out, Hannah was conscious that by the end of the evening her feet might start to hurt, so searched for a bag which would fit in either a pair of flats or her heels so she could change over when necessary. But after failing to find a stylish solution which fitted the bill, Hannah decided to make her own – a fold over clutch design which ties with a ribbon and is large enough to fit a pair of heels or flats in – meaning customers can swap their footwear over at any point in the night and keep their heels safe once they have taken them off. She explained: “I originally got a pair of Christian Louboutin shoes and didn’t want them to get wrecked when I wore them so wanted to take flats out with me and swap. "But I wanted a clutch bag and couldn’t find one anywhere which would fit them in – so I made one which you could put any shoes in when your feet hurt.” When she moved from Liverpool to London to go to university, a project she was given with fellow students encouraged her to think about the concept again and how Sole Clutch

Accessories

could work as a business. Hannah and the six-strong team then carried out research to find out if there was a market for the idea, and over the past three months have successfully built up an online business where they are selling the bags for £20 each. She added: “We wanted to make the product quite easy and simple. Black is really popular but for summer we introduced coral and lime which are both also selling really well. “Because they are affordable we have had a lot of people buying a range of colours to go with different pairs of shoes and outfits.” As well as the original pleather bags, the team are now making designs using different materials – such as quilted and tweed – and have launched a bespoke service for anyone looking for a particular design. And Hannah also added that in future she would love to see the bags available to purchase in stores, saying she feels independent retailers would be a good fit for the brand. She added: “I would like to see them in independent boutiques to start with. It would be amazing to have our own store. If the brand got really big, it’s something we would definitely consider.”

Two of the bags from the Sole Clutch range.

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ClaireaBella relaunches bestselling Jute bag CULT accessories brand ClaireaBella has re-launched its best selling handbag – allowing customers to add their own personal touch. The classic Jute bag, popular with Claire Danes

celebrities including Michelle Keegan and Kelly Brook, can now be personalised using the new BuildaBella app, where users can create their own character and add names, initials or personal text.

Credit: Larry Busacca – Getty Images

A-list stars choose Van Cleef and Arpels A RANGE of A-list stars chose jewellery from Van Cleef and Arpels for one of the world’s most prestigious fashion events. Actresses Claire Danes, Dakota Fanning and Elle Fanning sparkled on the red carpet at the Metropolitan Museum Of Art's Costume Institute Benefit wearing a

selection of items from the famed French jewellers. Claire chose a Galuchat diamond bracelet set in platinum, Fleurette diamond earrings set in white gold and a Cheval diamond bracelet set in platinum to complement her Oscar de la Renta gown.

Bags give fashionistas a slice of the action MIRAGE bags give the inspiring fashionista a slice of the action by cleverly reproducing a three dimensional illusion of high fashion iconic totes by printing on supreme quality, and hard wearing 600D nylon, with top quality zips and fittings.

Welsh gold brand Clogau has unveiled its new jewellery collections with a storybook style brochure, featuring magical campaign imagery. The S/S2013 collections fall into six chapters including The Royal Story, with pieces inspired by the connection between Welsh gold and the Royal Family, and The Enchanted Garden, featuring motifs of fairies, butterflies, damselflies and frog princes.

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Giving the illusionary effect that you have a lot more on your arm than it seems, retailing at around £30 it will entice the customer to buy into more than one seasonal trend – ideal for these post luxury recessionary times.

Always scanning the catwalks for the most up to date trends and prints Mirage translate these onto the seasonal options – this spring, amongst our 15 options, we have an opulent foulard inspired by Dolce and Gabbana, a Kimono print that sits within the strong Oriental themes of spring and geometrics that nod towards the recent Prada and Mui Mui Graphics. For more information please contact: info@fieldpenny.com +44 (0) 1422 244 442 www.miragebags.com

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Showrooming – an opportunity or threat for retailers? By Ian Tomlinson, chief executive of Cybertill. THE digital revolution continues apace in retail. And one of the latest trends is showrooming, when consumers go into a store to look at and test a product but then leave to buy it online. This is fast becoming a mainstream phenomenon. So how do retailers react to this trend? There are some examples of retailers reacting quite angrily to this, for example an Australian retailer introduced a $5 fee to browse in store. Perhaps independent footwear retailers should embrace showrooming and see it as an opportunity and not a threat? One thing they cannot do is ignore it, as it is here to stay. With the proliferation of smart phones and wi-fi it is only going to become an everyday occurrence. Hence footwear retailers need to think how they are going to address this digital phenomenon. There are some tactics that retailers can implement that ensure showrooming is an opportunity for them and not a threat to their business.

I am a keen runner. And every year I replace my trainers and each time I have my running pronation assessed. I run on a running machine in the running shop I go to and they video me. Then they review the video to see what pronation I have. They then recommend suitable trainers for my running style. The shop charges me £10 for this service, but if I buy a pair of trainers from them then the charge is refunded. I always buy my trainers from that shop because of the great service. I get the right trainers and I can test them on the running machine. So this leads on to two points. Firstly great customer service, you can’t put a price on excellent customer service. Knowledgeable and well trained staff are worth their weight in gold. They can help and advise customers and offer valuable insights when they are making purchases. Secondly to charge or not to charge – this is a conundrum for footwear retailers. Could, say children’s shoes shops charge for measuring a child’s feet, then refund the charge if they buy a pair in-store? This may turn

consumers off, as although a valuable service it is not as complex as assessing running pronation. So perhaps you incentivise mums and dads to get their children’s feet measured in-store? And with that, if you get them measured today you get £5 or a set amount off a pair of shoes over £40. Get digital – create a digital experience for consumers in store. Retailers can use digital technology to allow customers to shop online when in-store. Tablets, such as iPads, linked to the retailer’s website, allow consumers to check product information, look at reviews, as well as online offers and live stock levels. This is also a great way to keep children entertained whilst they are waiting for their feet to be measured. Wi-Fi – offering free wi-fi to customers may sound counter intuitive but it allows retailers to collect information when consumers register to use the wi-fi. Retailers can then also target special ‘daily’ offers to these consumers by texting them. This may sound complex but it is quite simple and affordable. Be multi-channel – footwear retailers

with a presence online and on the high street are at an advantage. They can offer services such as ‘click and collect’, ‘reserve and collect’, in-store returns for goods bought online, online videos and tutorials about products and services. This is about offering a better retail experience and customer service. Talk to your suppliers about video footage you can use to help sell their products. Many of them will have some material so take advantage of it. There are other tactics such as price matching, in-store apps and so forth, but not all of these would be relevant to all retailers. However, it is worth noting that retailers won’t always win out, there will always be those that showroom. And remember it is not just a digital phenomenon this has always happened, mobile phones just made it easier. People have always checked and compared prices, whereas before they might have just compared prices between high street shops now they can do it anywhere. But the more agile footwear retailers will turn this to their advantage.

Ellie Dickens and Jan Parry.

Ellie is Society’s president THE Society of Shoe Fitters recently held its 53rd AGM in London and would like to thank Jan Parry of Parry Shoes, Haverfordwest, South Wales, for completing her two year term in office as president so successfully. Jan helped to drive forward the SSF Infant Fitting Gauges and the recent National Shoe Fitting Week – Keep Feet Fit as well as a great supporter of the Footwear Awards, which aimed to recognise the

Business + Technology

smaller people within the footwear industry – all notable landmarks in the colourful SSF history. The voluntary council of 10 shoe trade professionals will be headed for the next two years by Ellie Dickins of Ellie Dickins Shoes from Hungerford, Berkshire. The new vice president is Prof. Wesley Vernon OBE Phd, NHS head of podiatry services, Sheffield, who is particularly noted for his work in forensic medicine. June/July 2013

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Director’s role for Elliot WOLVERINE Worldwide has promoted Elliot Brown to the new role of commercial director, Heritage Brands Group EMEA. Elliot was previously the northern European sales director for Wolverine Lifestyle and Heritage Brands, including SEBAGO and Cat Footwear.

Elliot Brown

In his new role, he will assume commercial responsibility for CAT Lifestyle, Sebago and Wolverine Lifestyle businesses across all owned territories in the region.

Luxury boot brand appoints UK MD LUXURY rubber boot brand Le Chameau has appointed Claire Saunders as UK managing director. Claire, who was previously marketing director for Hunter Boot and head of marketing at J.Barbour and Sons, will be based in London, working alongside distributor LLC. The company was recently bought by Marwyn Management Partners, who have outlined their plans to grow the business and develop it

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as an international luxury brand. Claire said: “Le Chameau is very well known amongst a select country audience for crafting boots of the finest quality and being the most comfortable and durable on the market. “I am looking forward immensely to introducing the brand’s luxury proposition to a new group of customers, whilst also developing its presence in traditional markets.”

Retailers urged to make plans for initiative RETAILERS have been urged to start early and make plans for National Shoe Fitting Week 2014, following the success of this year’s debut event. The initiative – launched by the Society of Shoe Fitters – encouraged retailers to join together to promote the importance of supporting local independent shoes shops and the personal levels of service they can offer, as well as pushing the message about getting footwear properly fitted for both kids and adults. Shops celebrated the event by putting posters up, promoting it via social media and holding competitions in their stores to bring in visitors.

The Society of Shoe Fitters’ secretary Laura West.

The society now hopes to make the event even bigger for next year and is making plans to hold the 2014 event, week commencing April 14.

It is asking retailers to display posters or update their websites, Facebook and Twitter sites to keep the message in people’s minds all year round.

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In a special column for Out on A Limb, Heidi Easton of the Shop and Display Equipment Association advises independents on how to make the most of their store environments to drive sales...

Top tips for retail success FOR somebody who has natural design creativity and flair, the art of good store design may be simple. But for most of us, designing an exciting store can be really tough. You may have thousands of different products to display in a compact space. You may be fearful of losing existing customers or missing a valuable sale and have certainly never considered your store as a work of art before. Does this sound familiar? Then read on. Setting up a shop is not an easy option these days. The competition is vast, the sophistication and demands are intense and to make matters worse, the continued depressed economic climate means consumer confidence and spend is at an all time low. Even the muscles of the multiples, flexed and toned to perfection, are struggling for survival. Internet sales continue to rise and have an increasingly detrimental effect on our traditional shopping routes with mobile phones opening up yet another convenient shopping channel. The latest mobile phone apps make shopping, or sourcing a bargain, even easier. The app directs you to the nearest and cheapest store stocking a particular

Business + Technology

product, all you do, is scan the item. The supermarkets, though not terribly inspirational, continue to eat away at our profits too, providing convenience and an even broader product range. With so much competition it is amazing that any independents are still trading. Getting the right mix is essential for survival. You must be aware of the trends and be prepared to apply them to your business, boasting both unique products and unique instore interior. No more cramped, cluttered stores, which is where so many retailers go wrong. A modern, minimal interior, backed up by good customer service, is the answer and works every time. It gives the customer more space to shop both physically and emotionally and in turn allows the products to stand out, increasing sales and securing repeat business. The good news is that people still love to shop, but the bad news is their expectations are even greater. They want to look good, they want the latest trends, they want to keep up with technology and they want the best, and above all, they want the ‘best’ price.

This is where the Shop and Display Equipment Association can help. sdea has a vast array of suppliers and manufacturers who between them can offer you literally thousands of innovative and exciting products and services. Many of them will even be able to put together a themed project, as well as designing, manufacturing and installing it for you – a complete turnkey operation.

aim your product displays and shopfittings at that audience. For instance; if your target audience is young, the store needs to bright and bold, definitely fashionable and trendy, if you’re attracting the 30 to 40 somethings it should be more stylish and elegant with a contemporary edge, and, for an older clientele classic colours and themes with a twist (they’re not as old as they used to be).

Here are the first five of our 10 top tips for independent retail success:

5. Choose a relevant theme, create a unique feature, enlarge upon it and make it the very essence of your shop. You could do this using props and accessories, and be very flamboyant and quirky, or you could use actual fittings and fixtures to help convey the store's overall outlook; by selecting rugged, unfinished shelving and railing for an outdoors feel, or perhaps intricate and elaborate designs for a one-off boutique. Bear in mind that smart, modern, relatively neutral fixtures and fittings create the perfect backdrop allowing the product to shine. Whichever route you choose the design should embody your core ethics and outlook.

1. Strip out the clutter to create a clean and more spacious environment where the customer feels comfortable and wants to stay longer. 2. Branding is vital – whether you are an independent, or multiple chain store the overall design must reflect your corporate identity, brand heritage and outlook. 3. Consider the products that you stock and how they fit together, what colours and styles work best together, what they convey and what you want to get across to the public. 4. Identify your target market and

Look out for more top tips in the next issue.

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RETAIL SOLUTIONS

RETAIL SOLUTIONS

DIARY

dates Panorama, Berlin, July 2-4 2013

Bread and Butter, Berlin, July 2-4 2013 Home and Gift Show, Harrogate, July 14-17 2013 Stitch London, July 23-24 2013

TRAINING

Contacts Sales Tony Barry – Sales & Marketing Director (tb@scriptmedia.co.uk) Beverley Green – Group Sales Manager (bg@scriptmedia.co.uk) Avertising Contacts Tel: 01226 734333 Fax: 01226 734477

Editorial Judith Halkerston – Group Editor Nicola Hyde – Editor Christina Eccles – Reporter Dominic Musgrave – Reporter Editorial Contacts Tel: 01226 734694 Email: nh@scriptmedia.co.uk

Design & Production Stewart Holt – Studio Manager (sth@scriptmedia.co.uk) Laura Blackburn – Graphic Designer (lb@scriptmedia.co.uk)

To advertise in Out on a Limb magazine please contact Bev Green on 01226 734 288

Circulation 01226 734695 (24 hour hotline) Email: circulation@scriptmedia.co.uk

CORPORATE EVENTS, HOSPITALITY & TEAM BUILDING www.tykeracing.com

• Fully licensed bar & catering facilities • Outside balcony and seating area • Tyke sprint & grand prix racing • High powered electric karts • All weather outdoor track For enquiries contact us on:

01226 734 444 Tyke Racing, Beevor Street, Hoyle Mill, Barnsley, S711HN Twitter: @tykeracing Facebook: facebook.com/tykeracing


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Out on a limb june:july 2013