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Issue 49 June 2011 £4.75

Poor sales prompts festival cancellation

‘Music brings huge boost to UK tourism’ By Dominic Musgrave THE Government must implement a national live music strategy following the launch of a study into the industry, it has been claimed. UK Music says its immediate goal should be to increase overseas visitor numbers to festivals and events after research found that although just five per cent of all music tourists come from abroad, they contribute 18 per cent of the total spending. Destination: Music is the first study of its kind to look at the economic contribution of music festivals and major concerts to tourism in the country, and was carried out by Bournemouth University’s International Centre for Hospitality and Tourism Research. UK Music chief executive Feargal Sharkey said he is excited by the findings of the research. He added: “Its message is crystal clear: music provides a huge boost to UK tourism, it drives growth, it sustains thousands of jobs across all regions and it enhances our lives. I am optimistic that policy-makers will view this data and acknowledge there is even more we could achieve, especially when it comes to attracting overseas visitors. The rest of the world clearly recog-

nises the importance of music to the UK. It is time we did similar.” The study of more than 2.5m anonymised ticketing transactions also found that large-scale live music events across the UK attracted at least 7.7m attendances by domestic and overseas music tourists, who collectively spent £1.4bn during the course of their trip. This is a positive contribution of £864m (GVA) to the national economy and equivalent to 19,700 full-time jobs. Claire O’Neill, general manager of the Association of Independent Festivals, added: “The UK Music research has set out and achieved filling a gap in knowledge as to what the economic and tourism impact of music festivals and concerts is in the UK. We are very happy to see the depth and detailed look into the impact festivals have regionally as well as nationally, and are very supportive of the work that UK Music are doing to represent this sector to Government. “What UK Music and Bournemouth University have also provided here is a great national benchmark for use by festivals and concerts to compare their own tourism and economic impacts.”

Carlisle Airport provided the setting for another successful Radio One Big Weekend – enjoyed by 40,000 people over an action-packed weekend. 20,000 fans per day were treated to performances from the likes of Lady Gaga, Foo Fighters, Nicole Scherzinger and The Black Eyed Peas, including singer Fergie (pictured). The Main Event spoke to Radio One’s head of live events Neil Wyatt about the challenges the team faced and why this year was one of the best ever. Full story, Pages 8&9

THE Isle of Man Bay Festival has been cancelled due to poor ticket sales, organisers have confirmed. The event was due to take place on the island in June, starring acts including Westlife and Tinie Tempah. But a statement on the event’s website said organisers had already spent over £100,000 on promotion – with the event itself costing over £1.5m to stage – and spending more would not produce any greater results. The statement added: “Although we have explored every avenue to keep the festival alive, we cannot see a sustainable way to make it commercially viable due to poor ticket sales. For that reason we have been forced to take the sad decision to cancel this year which was due to be held on 17th, 18th and 19th June 2011. “We are extremely sorry for disappointing those who have loyally supported the festival and we will be processing refunds for those who have purchased tickets.” It also said organisers hope to return with the festival next year and those who purchased tickets for this event would be given ‘a special reward’ next time.

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Ice centre opens its doors to hot debate NOTTINGHAM’S National Ice Centre hosted a very different kind of performance when Labour leader Ed Miliband took part in a public consultation with 2,000 members of the public. Home to the Capital FM Arena Nottingham, the centre is used to hosting performances from the likes of Justin Bieber and and Katy Perry. But the latest event saw the politician quizzed on everything from jobs and the economy to family life and pensions. The event formed, what Labour claim to be, the biggest public consultation on policy of its kind attempted by a British political party and took four months to plan. The main arena space was transformed into an intimate seated space for 2,000 people to allow them to participate in a live question and answer session with Ed Miliband.

The stage was surrounded by seats on all sides and four large screens were erected to broadcast live footage from the interactive debate. This ensured that all audience members had a detailed view of the Shadow PM’s reactions to probing questions from the floor and via a Twitter feed. Alongside the main arena, four breakout sessions were delivered for between 50 and 500 people, which allowed the cabinet to take part in seminars on topics such as crime and poverty, jobs and pensions. The session was introduced by celebrity supporters, comedian Eddie Izzard and former GMTV presenter Fiona Phillips, and was streamed live on the BBC and Sky TV. It was also covered by a number of local and national media outlets. Chief executive at the National Ice Centre Geoff Huckstep said: “This

Zoo to host festival

British first for Richard

BRISTOL Zoo is to host a scaled down version of the WOMAD music festival in its grounds this summer. The zoo will host an evening of music, dance and workshops from around the world, set in its 12 acre botanical gardens. WOMAD at Bristol Zoo is part of a series of events being staged this year to celebrate the zoo’s 175th birthday. Organiser Chris Smith said: “The central aim of the WOMAD festival is to celebrate the many forms of music, art and dance from around the world, and Bristol Zoo is home to wildlife from across the globe, so it is the perfect setting for what is sure to be a fantastic mini festival.”

was a well planned operation which saw the team behind the Labour party conference making seven site visits to our venue for planning meetings with the production teams, logistics experts and press officers. “It was a very quick turn around as the set up for the People’s Policy Forum began just 30 minutes after Justin Bieber’s trucks left the car park with the production for his sold out concert the night before. “This really shows the versatility of our venue to go from welcoming 9,000 screaming fans for a pop concert one night and then by 10am the next morning, to have the doors open to the public for a high profile political conference. It’s a credit to the team here that worked through the night to ensure that both the Justin Bieber concert and the Labour party conference went smoothly.”

Richard Foulkes

RICHARD Foulkes has become the first Brit to be appointed to the ISES International board in eight years. Richard, Imagination’s director of special events and productions, has been a member of ISES since 1999 and president of the ISES UK chapter since 2010. He will be the first non-American to be appointed to the ISES International Board of Governors, headquartered in Chicago, in seven years and the first Briton to serve for eight years. Richard said: “In accepting this voluntary role, my goal is to help ISES continue to grow its brand across the world by ensuring it has a truly international perspective and an even stronger worldwide appeal to the creative events industry “A stronger international brand in the creative event sector will bring value to our members across the world and provide differentiation in their own region.”

Local authority spotlight focuses on Aberdeen Page 6

Radio One Big Weekend Pages 8&9

Ticketing Training&Education

Pages 18&19 Page 10

Event bars & catering Event branding Classified

Pages 14&15 Pages 16-17 Pages 22-23

CONTACTS EDITORIAL Group Editor Andrew Harrod Tel: 01226 734639 Reporters: Christina Eccles ( Dominic Musgrave (

PRODUCTION Studio Manager: Stewart Holt ( Tel: 01226 734414 Group Deputy Editor: Judith Halkerston ( Tel: 01226 734458 Graphic designer: Laura Blackburn ( Tel: 01226 734711

ADVERTISING National Field Sales Manager: Chris Laffey Tel: 01226 734484 Mobile: 07825 806 770 Email: Sales Executive: Mandy Mellor Tel: 01226 734702 Mobile: 07540 283 269 Email: Sales and Marketing Director: Tony Barry Email:

CIRCULATION Kelly Tarff Tel: 01226 734695 email:

To keep up with the latest event industry news visit our website or follow us on Twitter @TheMainEventmag





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Festival borne out of town’s carnival day ... A COMMITMENT to providing the local community with their own festival experience is helping a Somerset event to stand out from the crowd. The Watchet Festival was borne out of the town’s carnival day, when organisers decided to inject some live music into the event. The festival, which originally took place at the quayside before moving to a greenfield site, is now in its fifth year. And after difficulty at first winning over the locals, who were unhappy that a once free event was now chargeable, the festival is going from strength to strength. Organiser Jackie Bale said: “When the council decided we couldn’t use the quayside we had two choices. We could either fold the event, which was attracting 5,000 people, or make it more of an actual festival in a field. We hired a 12 acre field from a local farmer but we had to make it chargeable. “We struggled for the first years but the third year we made a breakthrough and nearly broke even and last year we made

a small profit.” The decision to introduce a ticket price was not something organisers took lightly and they were keen to make sure the event was still affordable for the whole family to attend. Adult weekend tickets with camping are £50, with under 12’s going free, and the festival attracts a mix of locals wanting to enjoy an event on their doorstep and visitors from further afield. Jackie added: “None of us take a wage. We put on the event to bring the festival experience to West Somerset and to provide locals and visitors with something affordable. “We are not looking to become a big commercialised event. We have 3,500 people maximum per day and half our audience are local and go home each night , which means we don’t have an overcrowded campsite.” Jackie also said the key to success has been being satisfied with the size of the festival and not trying to grow it too big. Money generated is ploughed back into the local community –

funding everything from a Christmas lunch for older residents to a flag making workshop at a local school. She added: “We haven’t got big aspirations and we know what our limitations are. We are a small group but work together well. “We also try to use local suppliers and that does pay off. When we were struggling a couple of years

ago they helped us out with their charges. “We’re not in it to make money – we just want to entertain people at a price they can afford. “We believe in what we do. A lot of festivals lose track because they can only see pound signs. “Rather than getting bigger, we want to make the event better each year.”

Edible Garden Show goes down a treat ORGANISERS of the Edible Garden Show have seen a surge in bookings from exhibitors wanting to book slots at next year’s event. Over half of exhibitors from the launch event have already claimed floor space for the next show, which organisers are promising will be even bigger and better. Plans are already in place to expand next year’s show by utilising a second hall at the venue – Stoneleigh Park in Warwickshire

– along with a larger marquee for the smallholders section. They are also talking with various companies about sponsorship opportunities for 2012. The first event, which took place earlier this year, attracted more than 10,800 people, with celebrity gardeners, chefs and TV presenters wowing the crowds over three days. The Edible Garden Show 2012 will take place at Stoneleigh Park from March 16-18.

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Despite a difficult climate and increased levels of competition, Aberdeen City Council is pulling out all the stops to create good quality events. Christina Eccles paid a visit to see how it’s done

Granite City works hard to keep competition at bay THE Main Event met senior events officer Bill Farquhar at VisitScotland Expo – a dedicated twoday event designed to promote Scottish tourism to the world. Expo alternates between Glasgow, Edinburgh and Aberdeen and this year it was the turn of the Granite City to host Scotland’s flagship tourism trade show. Aberdeen City Council’s events team was among the exhibitors at the show – allowing Bill and the team the chance to promote what the city has to offer to group travel organisers from all corners of the globe. He revealed that when it comes to attracting tourists to the area, Aberdeen is in a tough position, having to compete with Glasgow and Edinburgh to secure visits. But he added the city’s events programme has received international interest from places such as mainland Europe and America, making events a valuable tourism asset. He said: “We want to attract people to spend time in Aberdeen and more people are using events as hooks to come into cities. Events staged by the council include:  The Aberdeen Highland Games  The Tartan Week festival

“We want to make sure they have a good experience and have noticed that rather than touring holidays, people are looking at going to specific areas where there are events.” Budget cuts have taken their toll in the city, meaning some events have had to be scaled back or dropped completely from the programme. One example of this is Aberdeen’s Hogmanay celebrations, which in the past included a huge street party with a stage hosting the likes of the Proclaimers, Wet Wet Wet and the Waterboys. But last year, the event was replaced by a scaled down – but still successful – fireworks display. Bill added: “It has been getting tight. The budget is standing still and safety is our paramount issue. We always have to make sure we have enough stewards, medical support and road closures and that’s a big cost. “It is quite challenging and we are all chasing the same pot of sponsorship. But we think events play an important part in the city – bringing an economic benefit and also attracting more visitors.”

 Armed Forces Day  Hogmanay celebrations  Bonfire night fireworks display  Celebrate Aberdeen parade

Team keen on teamwork ...

Aberdeen’s bonfire night celebrations form an important part of the city’s events calendar and despite having to cut back on some events, this is one where Bill is reluctant to compromise. He added it is vital for the city to keep its traditional events and he would always prefer the public to be attending a safe, properly organised display rather than organising their own.

AS WELL as staging its events, the team is also keen to work with other organisers bringing things in to the city, as well as with neighbouring councils to share artistes and resources. And Bill added that thanks to a good relationship with other agencies involved in putting on events, any organiser coming to Aberdeen knows they will be working with a supportive team. “We are always keen to speak to other organisers who want to put things on in the city. “We have got a really good working relationship with our partners and the emergency services and any organiser who comes here knows they have their backing. “It’s important all suppliers are involved as everybody has a stake in the success of an event. We are also working better with local businesses and getting involved with promotional activities. “Working in partnership is the way forward. Aberdeen’s a small city and quite compact so working together utilises our resources better and allows us to pull in other people’s expertise. “We are also keen to work with neighbouring Dundee to share events and are looking at the broader picture. “It’s a competitive world and working in partnership could mean the difference between an event happening and not happening.”




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UK festivals are getting greener ... By Christina Eccles A NUMBER of UK festivals are working hard to make their events more environmentally friendly, according to research from A Greener Festival. As part of its annual study into green practices at events, A Greener Festival analysed its 2010 winners from all over the world, comparing them to the results from 2008 and 2009. Noted greener improvements and innovations included:  Shambala Festival ran on 100 per cent renewable energy and improved recycling rates, seven per cent up on the previous year, with the help of Network Recycling.  Grassroots Eco Music Festival saw no bottled water on site. They provided drinking water taps and re-usable water bottles, in conjunction with Jersey Water. The promoters also organise a beach clean in the local area leaving the local environment better than they found it.  Bestival had more compost toilets at their event than any other event in the UK.  100 per cent of the participating festivals now promote public transport in an attempt to reduce audience greenhouse gas emissions, which are the largest contributor to most festival’s carbon footprint.  47 per cent now had compost toilets on site (up from 36 per cent in 2009), with many saying these were preferred by customers. 84 per cent of festivals have now

adopted the use of at least some renewable energies on-site (up from 71 per cent in 2009) which include solar power, wind power, hydro-electric power and bio-diesel from sustainable sources.  100 per cent of the entrants had some form of recycling in place and all now had a dedicated environmental coordinator (up from 91 per cent in 2009), including 93 per cent having a written environmental policy. Several of the festivals surveyed – including Shambala, Camp Bestival, Summer Sundae Weekender and Standon Calling – are members of the Association of Independent Festivals. AIF general manager Claire O’Neill said: "We are very happy to see the level of commitment of the festivals participating in the Greener Festival Awards. Both large and small festivals are embracing best practice across the industry. Although time can be scarce when organising a festival, it would be great to see a greater number of events engaging in a carbon and equivalent emissions analysis of their events so that they have a benchmark for progress, not only for themselves but the industry as a whole. Monitoring the festivals power, waste and water usage is a perfect place to start." The AIF members join results from festivals around the world which includes the likes of The Isle of Wight Festival, Glastonbury, T in the Park, Switzerland’s OpenAir St Gallen and America’s Bonnaroo and Lightning in a Bottle.

Gods and Monster themed festival A MONSTER safari, pagan pilates and space-hopper races are among the attractions on offer to visitors at Standon Calling. The site is being transformed to reflect this year’s theme of Gods and

Monsters – with other features including sculptures, art installations and a monster’s lair nightclub. This year's festival takes place over the weekend of August 12-14 in Standon, Hertfordshire.

London landmark Alexandra Palace provided the backdrop for an event marking the year countdown until the digital switchover takes place in the Capital. The venue was picked because of its history as the birthplace of television, having hosted the world’s first regular public high definition television service, operated by the BBC, from 1936. TV personality Christine Bleakley pressed the button to begin the light show projection, which included illuminating the tower pink so it could be seen on the North London skyline, a countdown timer and pink and black stripes cascading down the building.





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Taking place in a different town or city each time, BBC Radio One’s annual Big Weekend brings live music to areas which traditionally aren’t visited by big name acts. And with Lady Gaga and Foo Fighters headlining, this year Carlisle was the place to be. Christina Eccles found out more.

Airport location really takes off for Radio 1 A CORNER of Carlisle Airport is not the first place that springs to mind as a suitable festival site. But hard work from the Radio One team and partners including the local council and Live Nation transformed it into the perfect location. A massive 790,000 people signed up for tickets to this year’s Big Weekend – the biggest application the event has seen in its 11-year history. And the lucky ticketholders were not disappointed when some of the world’s biggest artistes took to the stage. 20,000 people per day were allocated tickets to watch acts including Nicole Scherzinger, The Black Eyed Peas, My Chemical Romance, Jessie J and Bruno Mars plus a surprise set from the Arctic Monkeys, who opened the show. Typically, festivals stay in the same place each year, which allows organisers to become familiar with the area. But as this event moves around the country, the production team don’t have the luxury of being able to get to know their site as it changes every time. Editor of live events at BBC Radio 1 and 1Xtra Neil Wyatt explained: “The event was a real success for the BBC. It is an interesting event as we take it out to different places every year and each site presents its own challenges. “We go to places that are underserved in terms of live acts performing there. The idea is that the BBC can use its power to take artistes to where they wouldn’t normally play. “We looked at a number of venues in the area and the one which ticked most of the boxes was

Lady Gaga the airport.” As the site is a working airport, the challenge during the build was to load everything in while the planes were still taking off. They also had the task of restoring it back to its original operational state by 9am the next day. The 2010 event took place in North Wales, against an attractive rural landscape but this year organisers were also faced with another challenge – how to create an authentic festival experience at an airport. Neil added: “Although the general event set up stays the same, each year it is a different task to change the venue into an engaging festival site. Last year in Bangor, we had a beautiful site but this year we were on a flat airfield so had to spend extra dressing the site.” Another challenge is dealing with

Pictures: BBC the demand for tickets as the majority of applicants are going to end up missing out. This is dealt with by broadcasting the event on BBC Three and online to make sure everyone can be in on the action. Neil added: “This year we had the biggest line up of talent and this was reflected in the demand for tickets. It was a record year with just over 790,000 people applying for 40,000 tickets. This causes us a problem because we are disappointing many people, although we do think the process is very fair. The majority of the tickets go to the local area, which is only right. “65 per cent of tickets went to Cumbria and if you lived in Carlisle, you had a one in seven chance of getting a ticket. “What really stood out this year was the headline acts. Both Lady

Foo Fighters

Neil Wyatt Gaga and Foo Fighters showed why they are so good at what they do and BBC Three recorded its highest ever viewing figures around the Lady Gaga show. “Our key message is if you are lucky enough to get tickets then fantastic but the best seat in the house is at home.”




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The addition of large screens on the main stage added a new element to this year’s event, according to Neil. He added: “It helped us to make all the performances stand out on TV and gave us the flexibility to work with the artistes.

“It made the event look and feel different. We also put a lot of effort into how we used the screens between acts with engaging video content, which made it more like a show.” The plan to engage more with the audience must have worked as Neil told

The Main Event of one festivalgoer who got a spot at the front of the crowd and didn’t move for the whole of the day – not even visiting the toilets in 16 hours – to make sure she didn’t miss a minute of the action. Picture: BBC

Destinations reap revenue rewards FOR the lucky town or city chosen to host the Big Weekend, it presents a priceless opportunity to put their destination on the map. Last year’s host Bangor reported an economic benefit of £3.2m over the festival weekend and was showcased extensively to listeners and those watching on TV and online. The area also gets the benefit of regular mentions on Radio One in the run up to the event, as well as visits to the local community from some of the station’s stars. Part of the event’s remit is to make a difference to the area as well as putting on a spectacular music event and the team work hard to leave a lasting impression. Neil explained: “The Carlisle Tourism Partnership came to visit us in Bangor and we saw the attractions of the region and what there is for young people. “The Big Weekend gives us the opportunity to tell a wide audience about that area. “Part of the job is trying not to be all about Radio One turning up, having a party and then leaving. We want to leave a legacy and we do this by engaging with the local population.” This year’s activities involved a volunteering project with presenter Vernon Kay to renovate local youth centres plus four days of fringe gigs and a number of outreach events. Neil added: “We try and do as much as we can for young people locally. “The money can’t buy element about it is that Radio One is talking about that region for five weeks before the event and with all the coverage, the BBC puts a huge magnifying glass on the region.” The team have already received emails from areas wanting to host the event next year and Neil added that having local support is key to making Big Weekend run smoothly. “It’s fantastic for us that people are keen to have us there. In Carlisle, the support we had from the council and all the agencies involved made a huge difference and allowed us to put the event on in the best possible way. “There was a real can do attitude.”

Monkey business kept secret IN today’s technology savvy world, keeping anything about the event under wraps was always going to be a challenge. The slightest hint of a story could have instantly been transmitted worldwide thanks to the internet and particularly social networks such as Twitter. So it was even more impressive that a performance by the Arctic Monkeys remained a secret right up until the minute they walked on stage to open Saturday’s show. Neil added: “Arctic Monkeys are a band which are used to headlining festivals but when we got them on board, we had already booked Lady Gaga and Foo Fighters first. “We wanted to have them at the event and thought the most exciting place was for them to open the show but keep it a secret up until the event.”

Contractors’ list Live Nation key roles: Event director – John Probyn Festival manager – Hannah Farnham Project manager – Emma Kemshell Group head of health and safety and security – Paul Cook Artist liaison manager – Jess Shields Other key roles: Production manager – Neil McDonald Site manager – Steve Hill Audio – Brit Row and Adlib Lighting – Syan Video – XL Video Staging and rigging – Star Events Security – Showsec (Head of security – Allan Wallace) Power – Buffalo

Concessions and bars – Central Catering Services Merchandise – Upfront Traffic Management – SEP Tent and stage structures: Main and INMWT – Kayam BBC Introducing – A&J Big Tops Guest Area – Papakata The Surgery – Airstream Caravans Back stage – WAAP Stage managers: Main stage manager – Mike Groves In New Music We Trust stage – David White BBC Introducing Stage – Steve McCalmont Outdoor Stage – Russell Pate







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Organisers urged to look at updated code of practice

Lance Show and Publications has welcomed another member of the family into the team – Johnny Lance. As the youngest member of the Lance family, Johnny is no stranger to The Showman’s Show and The Showman’s Directory and in recent years has worked as a steward at the show. He will play a key role in the organisation and running of both the show and the directory.

By Christina Eccles

Sally joins Thorns’ team SALLY Fisher has joined the team at Thorns Group’s Manchester office – taking on the role of of sales executive. Sally’s career has spanned 16 years in both sales and media during which time she has received numerous sales awards. For the past three years, she has been a sales executive at Lancashire and Lake District Life, the UK’s biggest-selling county magazine. Sales director Clair Whitecross said: “We are delighted to welcome Sally to Thorns and look forward to seeing her at the top of her game. I think she will fit in really well with the team here and will prove to be a great asset.”

ORGANISERS and suppliers have been urged to familiarise themselves with an updated code of practice for the temporary structures industry. The Safe Use and Operation of Temporary Demountable Fabric Structures guidelines, called Safe Use and Operation of Temporary Demountable Fabric Structures, have been developed by MUTA, the trade association for the marquee and fabric structure industry. The new version of the code of practice reflects changes to the industry since it was last updated in 2008. The document now recognises the growth of non-standard fabric structures in unusual shapes and configurations and addresses health and safety issues including the need for a biannual StructureSafe on-site safety course and increased preventive measures to combat the hazard of hidden underground services. Other changes to the Code of Practice include the following areas:  Scope – to include all temporary demountable fabric structures  Stability – to cover tipis and nonstandard structures  Electrical installations – to clarify the need for a qualified electrician  Naked flames – importance of carrying out a thorough risk assessment  Client awareness – to clarify their responsibility to provide a safe site  Training – requirement for members to provide adequate safety training to crews  Personal Protection Equipment – to clarify when to use hard hats

 Fire exits – to include good practice to provide an additional exit MUTA president Tony Marsh said: “MUTA represents fabric structures contractors who take safety on site seriously and we continuously seek to improve working practices in the industry as a whole. “We have included the requirement for members to train their crews using the MUTA StructureSafe on-site safety course or a recognised industry equivalent. This accreditation, coupled with our MUTA NVQ Development programme, reinforces our commitment to improving skills within our industry. “While clients are expected to provide their contractors with a safe site and let them know where underground cables and pipes are located, those contractors are also responsible for keeping their workers safe. This is why MUTA is now recommending that where there is any doubt our members scan the ground for any hidden services as part of their preerection survey. “As well as reviewing our guidance, MUTA continues to raise standards in the sector through inspection of our members’ erection crews on site and their finished structures. Event organisers can satisfy themselves that their suppliers meet industry best practice and minimise their event risk profile by using only MUTAmarq-accredited contractors.” The new version of the document is available to download for free from the MUTA website.

Hundreds attend launch party OVER 350 people visited LS-Live’s headquarters in West Yorkshire for the launch party of its new studio facilities, stages and the unveiling of its new training centre, The Backstage Academy. Visitors took tours around the facilities and saw where Backstage Academy courses will take place on the site of the studio. They were also treated to a BBQ, bar, aerialists, a laser show, an exhibit of LS-Live’s outdoor stages and an interactive audiovisual installation. In addition to its arena sized rehearsal space, LS-Live has added two production offices, 14 en-suite bedrooms, six en-suite dressing rooms, a dance studio, green room, gym, catering and two multifunctional spaces to its offering, meaning incoming productions have everything they need on site for accommodation and entertainment.

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With a global audience of billions, the wedding of Prince William and Kate Middleton was one of the most eagerly anticipated and high profile events London has ever seen. In a special feature, The Main Event rounds up who did what on the big day.

Studio lifted into place

Sky takes up position on The Deck for wedding broadcast THE Deck at the National Theatre hosted Sky News throughout the Royal Wedding as its team broadcast live coverage of the day's events. Sky's Anna Botting hosted a live screening event from the venue, which featured 70 VIPs, including celebrities and friends of the royal couple. Head of Events at The Bank, the event management company for Sky

News, Jaclyn Watson said: “The views over the Thames secured a stunning backdrop to the party and gave the guests a prime position for the post balcony kiss and fly past. “Live performances by the Jazz Cats, Union Jack deck chairs, bunting, a giant chess board and a chef cooking up a storm on the barbecue created a great buzz on The Deck.”

WITH the wedding taking place in one of the world’s busiest cities, it was down to suppliers to load everything in and out with minimal disruption. One company helping with prewedding preparations was Hewden, which operated a 55 tonne all terrain crane to help raise a temporary television studio in place ready for the day’s events. But the location – on Tothill Street, opposite Westminster Abbey – provided the skilled crane team with a testing challenge to safely and efficiently lift the studio within the confines of the street. The lift began at 4am to minimise any disruption to the popular tourist area and meticulous planning and a full risk assessment was carried out beforehand, with steel plates being laid down to support the crane and avoid potential damage to the road and tube line that runs beneath the street. As the studio was delivered in segments and built in situ, a number of consecutive lifts were required to ensure a successful installation. Crane operator Gary Lawrence said:

“It’s not everyday that we are called upon to assist with the preparations for a royal wedding. We are in a busy tourist area in the heart of the capital, so a lot of skill and precision was required to successfully lift the studio into place and keep disruption to an absolute minimum.”

Providing the spotlight for the Royal Wedding dresses of past OVER at Kensington Palace, a special collection of Royal Wedding dresses dating back to 1816 went on display. Considered too fragile for public exhibition, the display of dresses was open to the world’s media to allow a wider audience to experience them. Entec Sound and Light was approached by Historic Royal Palaces to supply lighting design and equipment for the collection, which included gowns worn by Queen Victoria, Princess Margaret and Princess Charlotte.

Prime Minister David Cameron led the nation's festivities as he hosted a Royal Wedding tea party in Downing Street. The 90 guests included children from local schools and representatives of Age UK, Contact the Elderly and Save the Children, as well as young charity fundraisers. Mediatec provided Downing Street with a 15sqm truck mounted mobile LED screen that was situated outside No 12 Downing Street and displayed live coverage of the royal wedding throughout the afternoon.

Eco-friendly party table is served LAMATA, one of the market leaders in the UK of folding and stacking furniture, has launched a new eco-friendly party table ‘Conic’. Conic is a multi-functional concept, perfect for the event, hospitality and even the private market. The standard version is a black, red or white base with a white translucent acrylic table top. The table is optional available with LED light. The colours can be changed and it is even possible to synchronise the RGB lights in a group of tables with the Master RGB controller. There are numerous variants on the table tops: glossy black or white, clear, plate, or a table top with wine coolers, shaving dishes, planter …

Very useful for receptions is the selfservice shelf: a steel frame with acrylic table tops for snacks and drinks. The table is stackable and easy to handle, and it is 100 per cent recyclable. Enquiries: Visit

The intricate task of lighting the six

dresses fell to Richard Lambert, who chose fixtures from ETC's Selador white light Lustr range. The dresses were filmed by a number of broadcasters, receiving coverage around the world.

Screens in the Square ... XL Events installed two large LED screens in London’s Trafalgar Square to facilitate one of the main public viewing areas for live TV transmission of the wedding. The company was working for Jack Morton Worldwide, who coordinated four similar sites across London for the event. The screens were positioned around Nelson's Column. One measured 80sqm and faced the National Gallery and the other was 40sqm, facing eastward pointing down the Strand. Both were rigged on special screen support ‘goal post’ structures. A stage was also built in the square, and a house band performed live to entertain the crowds along with presenters, which filled specific slots in the day-long telecast covering the wedding. XL Supplied a three camera PPU to relay the on-stage action to the screens which was directed by Jerry Rosenfield.

When there was no live music scheduled, the screens received a satellite TV feed of the BBC's broadcast of the wedding ceremony and procession. The project was led for XL by Steve Greetham, who said: “It was a relatively straightforward installation, and obviously seriously high profile, that needed precision, efficiency and delivery of all the expected standards of excellence. Two long days of hard work ran really smoothly with great results which really contributed to the public enjoyment of the event.”

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Barbican serves up Hogwarts’ favourites HARRY Potter fans can enjoy authentic food and drink from the films thanks to the Barbican Centre’s new themed hospitality packages. Corporate event organisers can hire the Barbican’s cinemas for private screenings of The Deathly Hallows part two complete with themed food options from Florian Fortescue’s Ice Cream Parlour, The Hogwarts Express tea trolley and Mrs Weasley’s Kitchen. For those looking for a canapé style menu there are Hogwarts’ staples such as roast beef, pork chops and shepherd's pie and even a Hogwarts breakfast with kippers, eggs and bacon. To wash it all down, guest can drink in the Three Broomsticks bar – sampling Butterbeer, Red Currant Rum, Gillywater, Cherry syrup and soda and mulled mead. Business development manager Samme Allen said: “It is a great opportunity for corporates to sponsor a truly unusual event for their clients, employees and families. They can not only watch a movie but enjoy a scintillating experience by interacting with the imaginary world of J. K. Rowling.”

Firm won Radio 1 contract SK Events won the contract to promote Cumbrian food and drink to some of the world’s biggest acts, performing in Carlisle at the Radio One Big Weekend. The company, which also organises the Taste Cumbria Food Festival, served up the best local produce to performers and crew who were dining in a specially built Yurt complex located in the backstage VIP area. Chefs from Cumbrian hotel Sharrow Bay also gave a helping hand, with chefs from the 14-time Michelin starred property preparing dishes with a local flavour.

Be Chilled returns to T SCOTTISH festival T in the Park has made life easier for visitors with the return of its popular Be Chilled service, which allows them to pre order drinks online and collect at the event. Be Chilled will return to the festival’s campsite for the fourth year running, where sponsors Tennent’s will have orders chilled and ready for collection throughout the weekend. Sponsorship and PR Manager at Tennent’s Lager Elaine Forbes said: “We’re delighted that Be Chilled is proving to be such a hit with T in the Park campers. We listen to customers’ feedback and know that campers love the convenience of collecting chilled cans throughout the weekend, making for a lighter journey to Balado. Ordering online is quick and easy, with Tennent’s Lager and the new addition of Magners Original Cider, Be Chilled is a festival essential for campers.”

Jo Pratt will be helping festivalgoers to create the perfect cupcake.

Feastival brings together live music and tasty food FOOD and drink will play a central role in a new festival taking place on Clapham Common this August. The Big Feastival brings together delicious food and live music all in one place – with a dedicated menu showcasing festival dishes

with a twist. For the first time ever, London’s best restaurants and bars will come together at the festival to offer a menu from their pop-up kitchens. During the festival, The Big Kitchen

will also play host to an array of top chefs who will be presenting master classes and demonstrations. Glamour food editor and author Jo Pratt, will be among the chefs present, performing an exclusive baking demonstration for festivalgoers.

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Social media has become the latest thing to hit the event industry – allowing organisers to instantly get information about their events to a worldwide audience. Here, James Allen reveals how to effectively spread the word about your brand online ...

Why perseverance pays ... SOCIAL media accounts can be set up in minutes, but don't be fooled into thinking that's the hard part done. Using them efficiently and effectively is 10 per cent technical know how, 90 per cent imagination and perseverance. Take Facebook and Twitter as the two examples most would consider for spreading the word about an event virally. The hardest thing to get used to is what to say, how to say it and who to say it to. Many companies and organisations using social media pump out their marketing messages ad infinitum instead of using social media for what it's designed for: being social. The key is to adopt an approach which is more conversational than broadcast. If you have bands playing at a music festival or as part of a broader event, mention them and tap into their sizeable followings. If you are organising a trade show or exhibition, make all attempts to generate online interaction with these companies and their online presences in the form of engagement and discussion. The ideal scenario is that other Twitter or Facebook users will want to join in your discussion or ask questions about information you share with each other. If successful, your professional and

James’ top tips for using social media to market your event ...

James Allen inventive use of social media will have driven people to your event. But also remember that a large proportion of them will use social media whilst there. So include plenty of social media activity on the day. A live Twitter feed on a large screen can be great for engaging a waiting audience. Needless to say, monitoring is crucial here but a sense of humour

 Think about creating social media guidelines if you haven't already got these. Basic points to cover are who interacts and what their remit is. Having named employees to monitor your social media accounts and respond to queries is best, so everyone knows whose responsibility this is.  Check your organisation’s brand guidelines and consider the nature of your audience. If your brand is friendly, young and online and if this is a music festival, for example, an informal tone seems fitting.  Should you go as far as using slang, though? Remember, this is not a text to a friend and spelling must be correct: it's a representation of a brand.  Always be transparent. When you are communicating in social media say who you are and who you work for. Don’t try to be sneaky and plant comments, don’t hire people to go out and say nice things about you and stay away from ghost writing. Be genuine and be real.  Post frequently. It’s a lot of work but don’t post something then leave it for two weeks. Readers won’t have a reason to follow you on Twitter or check your Facebook page if they can’t expect new content regularly.  With images, they should be clear and a decent size and your company logo – and those of stakeholders should never be compromised. Make sure you link to your website and that your website links to your social media pages and that stakeholders link to you, too. can be good too. A few ‘Hello Mum’s can be expected. If by the end of your event you have a larger community of followers and a range of material posted to your page, it's quite easy to see a return on investment. And if you keep building the audience and interaction once

the event is over, you’ll find it twice as easy to make the next one an even bigger success.  James Allen is MD of Electric Suitcase, an agency specialising in digital and social media for the tourism, events and business travel industries.

Helping production teams take a sustainable approach EVENT branding company Sunbaba pride themselves in offering production teams value for money and a sustainable approach to their events and festivals. In April 2010 the company worked closely with organisers The London Marathon Ltd to brand its first marathon sponsored by Virgin. Virgin wanted to have a more integrated presence and dress assembly areas thoroughly with its corporate colours to enhance the appearance of the PA Towers and Gantry branding and reinforce its association

with the event. To ensure these requirements were met Sunbaba liaised with scaffold suppliers and the onsite production teams to confirm sizes and finishing. They supplied 942.37m2 of PVC Ultramesh from over 100 individual branding elements. This included gantry branding for the start line at Greenwich Park and the iconic finishing area at Horse Guards Parade, which is a welcomed sight to runners, bringing home the realisation of what they have achieved. From their initial enquiry,

Sunbaba recommended that the design allowed scope for it to be reused. Smaller separate pieces were used instead of large wraps to avoid large reprints should branding assets get damaged or dimensions changed in future years. Sunbaba also advised on the best practice for de-rigging and storage. For the 2011 London Marathon this approach was proven when the client returned and minimal replacement branding assets were required, thus helping it to become a sustainable event.




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Stand out from the crowd with Service Graphics’ new barrier skin SERVICE Graphics, a division of the St Ives Group, has launched an innovative new product, especially designed to maximise the visibility of brands at outdoor events. The reusable Barrier Skin is a printready fabric cover for crowd safety barriers. It has been designed to address the needs of event organisers, who want to achieve standout for brands at high traffic events. BSkyB is the first company to embrace this new way of brand communication, and recently used the innovative Barrier Skin at its Sky1 “Got to Dance” studios. Enabling brands to stand out from

the crowd, the Barrier Skin fits snugly over barriers in a matter of seconds. A huge move on from the current system (heavy printed canvas tied to a barrier using cable ties), the Barrier Skin is a smart alternative and enables brands to utilise barriers as if they were double-sided billboards. It is the ideal solution for branding at festivals, sports events and concerts. The Barrier Skin offers significant environmental benefits too. It is made of lightweight Stretchtex polyester fabric, which is fully washable and foldable for easy storage and delivery. The Barrier Skin is reusable, which reduces the environmental

impact of printing new graphics every year and lessens the need to dispose of branded materials after one event. Sales director Scott King said: “We are always looking at innovative new ways of printing for our clients and we immediately felt that the Barrier Skin provided a solution to utilising safety barriers in a more high quality fashion. We are certain our clients will also appreciate its reusable qualities, reducing the amount of waste after an event.” The method of printing is also very eco-friendly. The fabric is dye-sub printed with Rhotex water-based dis-

persed dye inks. These are entirely environmentally friendly, reusable and disposable. They are also harmless to the skin, completely odour-free and produce no VOCs. Barrier Skin is printed at Service Graphic’s Skelmersdale site on the Durst Rhotex 320 printer. The Rhotex is the leading textile printer in the marketplace and is part of the ongoing investment within Service Graphics, reinforcing its reputation as the market leaders in large format print and display.





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Sonisphere ballot scheme in place A BALLOT scheme has been put in place for Sonisphere day tickets after organisers were inundated with requests from fans. Fans wanting to secure tickets were urged to sign up on the festival’s website where they could apply for as many days as they wanted to increase their chance of being successful. A statement from the organisers said they decided to use a ballot system as it was the fairest way to ensure everyone had an equal opportunity to buy tickets.

Kendal Calling record sell-out TICKETS for Kendal Calling have sold out in record time this year. With over two months to go until the event takes place, all tickets have been snapped up for the event at Lowther Deer Park in Hackthorpe. This year’s line up includes Chase and Status, The Cribs, Blondie and Echo and The Bunnymen.


Concert organisers streamline ticket application process THE organisers of the UK’s biggest free outdoor pop concert have streamlined their ticket application process to make it fairer to fans. Leeds Party in the Park is organised by Leeds City Council and 96.3 Radio Aire and attracts 70,000 people to the grounds of Temple Newsam every year. Due to huge demand for tickets, a new balloted distribution system has been introduced – similar to those used for Glastonbury, Wimbledon and the London 2012 Olympics. This means anyone wishing to attend the event will be able to register their interest online for a maximum of four free tickets per household – not per person as in previous years – up until June 26. Leeds residents will be given priority for the tickets, which will be selected at random with the successful applicants being informed by email by July 1. Successful applicants can then pick up their tickets from the reception of 96.3 Radio Aire. Leeds City Council executive member for leisure Coun Adam Ogilvie said: “Every year Party in

the Park is massively oversubscribed so this year we have looked carefully at how we can give everyone in Leeds a fair chance of getting tickets and this ballot system offers that. “From the names already announced this year’s Party in the Park looks like being a fantastic show with lots more star names to add in the coming weeks so make sure you register for tickets to be there.” 96.3 Radio Aire station director Anthony Gay added: “After seeing the success of online ticket draws for major in demand events like Glastonbury and the Olympics, it made sense to use this method as the fairest way to distribute Party in the Park tickets to the people of Leeds. “Once again 96.3 Radio Aire is proud to be helping deliver Party in the Park to music fans in Leeds and this new online ticket draw ensures that everyone in the city has an equal and fair chance of attending." Tickets could also be secured outside the ballot for anyone attending the Aire on the Square event at Millennium Square, where anyone with proof of Leeds residency was

Jay Sean is performing at this year’s event automatically offered a place at Party in the Park. This year’s concert takes place on July 31 and acts confirmed so far include Jessie J, Jay Sean, Tinchy Stryder and Example.

Company has just the ticket ... or wristband TICKET Alternative UK prints millions of tickets for independent distribution across the UK. In addition we supply millions of event wristbands to clubs, pubs, festivals, venues and other events. Since 2006, the London-based company has grown exponentially due to its dedication to customer service and speedy turnaround time. In most cases custom tickets and orders for event wristbands are sent the same day for next day delivery. The company specialises in secure, event ticket printing. All of our designs have holograms, sequential numbering, hidden U/V ink and ink only exposed when rubbed with a coin. We have over 100 templates to choose from. Our most popular design with a beautiful foil stamp are perfect for many types of events. We stock a massive selection of event wristbands with the lowest prices available online. Whether you need disposable Tyvek wristbands or highly secure Fabric wristbands with a locking plastic

slide, Ticket Alternative has it covered. Wristbands make it easy to identify your VIP guests, age-verified clubbers or children on a school trip. They can be personalised with your own text and images for promotional use. Plastic wristbands are suggested for a more durable wristband or an event with in/out privileges. Our highly popular litter-free wristbands mean no more little white squares blowing around your entrance! Call us on 0800-011-2849 or find us online at




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Upgrade allows extra features and unbeatable turn-around LEADING wristband and lanyard specialists ID&C has extended its product range by acquiring new inhouse printing equipment, enabling them to offer additional features and unbeatable turn-around times. The new machines can print barcodes, QR codes, variable data and full colour images directly onto vinyl or tyvek wristbands. Operations director Steve Daly said: “Having this in-house service allows us to offer incredible turn-around times for our customers and gives us an edge over our competitors. “Printing variable data direct to a wristband from a database is a fairly new concept and gives organisers a fantastic opportunity to double-up their wristbands as tickets – saving on money without compromising on security.” Barcoding is one of the latest features on ID&C’s security wristbands, offering added value to punters, organisers and event promoters. QR codes in particular have taken off in the last year, mainly down to the smartphone boom. Essentially, QR codes convert a long

message into a short one and can be used to interact with customers before, during and after events. Text messages, emails, business cards and weblinks can be embedded within the code. When scanned with a phone, the message is then stored on the user’s mobile, giving a longer lasting connection with your audience than a typical print or web ad.

ID&C marketing manager Craig Bennett said: “One tip when embedding long URLs is to shorten them first using a shortener like You can then use the shortened URL to make your QR code. “We like to use it’s quick and simple to use. The shorter the link, the less complicated the QR code is, making it easier for phones

to scan… and remember, always test them first. “Most new phones nowadays are bundled with a reading app but, if you need one of don’t like the one you have, there are a number of versions available for free download on Android, BlackBerry and iPhone’s app stores.” ID&C has supplied security access solutions to the event industry for over 15 years, and can provide full accreditation and security solutions for any size event, including all types of wristbands and lanyards. They can also supply a full RFID solution including cashless vending services. Steve added: “Rather than waiting for the industry to adopt new methods, we listen to what event organisers need and invest time developing new technologies specifically with them in mind. “There are countless technologies available which benefit the events industry including RFID, barcoding and variable data printing. We make it our job to offer organisers costeffective ways of applying these technologies to their event’s accreditation products.”





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Gym owner Scott muscles in on festival market

Features will include the England’s Strongest Man competition, organised by Steve Winter from fellow independent club Ministry of Muscle, combat events such as MMA, karate and boxing and a junior strongest man competition.

About 50 trade stands will also be in attendance – ranging from supplementation companies to food stalls – and Scott believes the festival brings something new to the market that has been lacking at other events in the fitness sector. He explained: “The events out there at the moment are uninspiring. I have been putting on events such as strongman and fighting competitions as well as the Mr Hercules show and this brings together everything I have done.” Scott added the project has generated enquiries from all over the UK, as well as destinations further afield, including America. The long term aim is to establish it as an annual festival and set up spin off events in other areas to grow the brand. He added: “The festival has picked up so much steam and it’s getting really big. We are expecting 10,00 people over the weekend and it’s going to become an annual event.” A proportion of money raised from the festival will also be donated to charity, with causes benefiting including the NSPCC.

A programme containing over 60 family friendly events will take place in Poole this summer – with entertainment on offer ranging from fireworks displays to classic cars and rampaging pirates. Wave 105’s Summertime in the South was unveiled at an event at Poole’s Branksome Beach Restaurant where sponsors, key

event organisers and guests were treated to a taste of the programme with some African drumming. Poole Tourism chairman, Bruce GrantBraham said: “Poole has so much to offer as a destination with one of the main draws the best free events programme taking place this summer in the South.”

By Dominic Musgrave A GYM owner from Essex has taken on an ambitious new challenge – organising a two-day, Viking themed festival for an estimated 10,000 people.

Production Services Ireland (PSI) has opened a new Dublin office to help service the increasing amount of the work the company is doing in southern Ireland. The Dublin base is being managed by Ciaran Tallon who has been in the lighting and production industry for 24 years. His previous experience includes working as a freelance technician, lighting operator and designer and hire manager.

New London festival has family-friendly focus A NEW family friendly festival is coming to London this summer, taking place against the backdrop of historic landmark Hampton Court. Jolly Day Out is being organised by PWR Events and Historic Royal Palaces and will take place from August 26 to 29 on Hampton Court Green. Acts confirmed so far include Imelda May, Bjorn Again and McFly and organisers are hoping to attract families by allowing under 12s to enjoy the fun for free.

Other features to keep kids happy include live shows such as Charlie and Lola’s Best Bestest Play from the BBC hit TV series and the stage show of Horrible Histories. There will also be a summer market with over 30 stalls selling arts and crafts, gifts and jewellery as well as homemade produce. Adults haven’t been forgotten either – with Pimms, beer and Champagne tents and a food offering including Jamie Oliver’s Fabulous Feasts and Pizza Express.

Scott Horton owns Hercules Gym in Colchester and after gaining experience organising other fitness industry competitions, he has decided to turn his hand to a new style of event which he hopes will be suitable for the whole family. The Valhalla Festival of Muscle and Power takes place at Layer Marney Tower over a weekend in July and brings together a number of strength and combat sports under a Viking theme. The ethos behind the festival is to honour warriers of the past, such the Vikings, right up to modern day soldiers.

Venue increases capacity to meet client demands LONDON venue LSO St Luke’s has increased its capacity to meet client demands. The venue – run by the London Symphony Orchestra – has increased its capacity from 360 to 450 people for a reception or party. Marketing manager Tomoyo Miyakawa said: “LSO St Luke’s is not only a landmark destination for chamber music performance, but it

has also become a popular destination for a wide variety of corporate and private events. “Since it is a historic building, it has always been a challenge to make changes that will allow us to accommodate larger audiences. After careful consideration and some investment in the Jerwood Hall, we look forward to the new clients this increase in capacity will bring to the venue.”

Festival celebrates with new online partner THE Telegraph Ways With Words Festival will celebrate its 20th anniversary with new online partners, Google. Google will co-host two discussion-led, panel events at the annual, 10-day festival of words and ideas at Dartington Hall, South Devon. Festival director Videl Bar-Kar said: “Communication and the exploration of ideas are the heart of The Telegraph Ways With Words Festival so Google felt like a natural partner and we look forward to co-hosting their highly topical and pressing discussions as we celebrate our 20th anniversary and look to the future in every sense.” Picture: Oliver Edwards

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Access Control

Event Hire

Ticket Alternative UK ltd Unit 333 Ashley Rd, London N17 9LN T: 0800 011 2894 E:

Elliott – Event Hire St Georges House Rearsby Business Park Rearsby Leicester LE47 4YH T: 0800 1313314 E:

Air Displays TSA Consulting Ltd Lodge House 15 Gosditch Street Cirencester Gloucestershire GL7 2AG T; 01285 659590 E:

Backline & PA Hire Sensible Music Group 90-96 Brewery Road London N7 9NT T: 020 7700 9900 F: 020 7700 4802 E:

Car and Van rental Arnold Clark Rental Head Office Kerse Road Stirling FK7 7RU T:01786 468 700 E:

CCTV Hire 2CL Communications Ltd Unit C, Woodside Trade Centre Parham Drive Eastleigh Hampshire SO50 4NU T: 0800 389 2278 F: 02380 720038 E: Mobile CCTV Ltd Unit G 4 Doman Road Kendall Court Yorktown Industrial Estate Camberley Surrey GU15 3DF T: 01276 469 084 E:

Crowd Management Pro Touch Security Ltd 4C Queensway business Centre Dunlop Way Scunthorpe North Lincolnshire DN16 3RN T: 01724 279522 E:

` Event Branding Principle Group 2270 Silverstone Technology Park Silverstone Circuit Northants NN12 8TN T: 01327 858 614 F: 01327 858 287

Event Production Ethix Management 100 Kingsgate Road West Hampstead London NW6 2JG T: 0207 691 1960 E:

Event Power BRM Productions Limited Unit 12 Canalside Industrial Park Kinoulton Road Cropwell Bishop Notts NG12 3BE T: 0115 989 9955 M: 07860 285305 E:

Fireworks 21cc Fireworks Hopetoun Sawmill Hopetoun Estates Edinburgh EH30 9SL T: 0800 612 4509 E:

Insurance Services ARC International St. Clare House 30-33 Minories London EC3N 1PE T: +44 (0) 207 977 7630 F: +44 (0) 207 977 7631 E: Robertson Taylor 33 Harbour Exchange Square London E14 9GG T: 020 7510 1234 E:

Marquees Danco Plc The Pavilion Centre Frog Lane Coalpit Heath Bristol BS36 2NW Tel: 01454 250 222 Fax: 01454 250 444 GD Marquee Hire Western Brake Tedburn St Mary Exeter EX6 6EY T: 01647 24455 E: GL events Snowdens Second Drove Eastern Industry Fengate Peterborough PE1 5XA T: 01733 344110 F: 01733 314985 E:

Marquee Stakes and Accessories Ansell Hand Tools 72 Catley Road Darnall Sheffield S9 5JF T: 0114 244 8098 E:

Medical Management SP Services (UK) Ltd Unit D4, Hortonpark Estate Hortonwood 7 Telford Shropshire TF1 7GX T: 01952 288 999 F: 01952 606 112 E: Paramedico No 1a Storage unit Tannery close Croydon Industrial Estate Beckenham, Kent BR3 4BY T: 02086565956 M: 07515287962 E:

Portable Kitchens Elliott – Event Hire St Georges House Rearsby Business Park Rearsby Leicester LE47 4YH T: 0800 1313314 E:

Revolving Stages Movetech UK A division of British Turntable Co Ltd Emblem Street Bolton BL3 5BW T: 01204 537682 E: The Revolving Stage Company Ltd Unit F5, Little Heath Industrial Estate Old Church Road Coventry CV6 7ND T: 024 7668 7055

Sound & Lighting Stage Electrics Third Way Avonmouth Bristol BS11 9YL T: 0844 870 0077 F: 0117 916 2828

Staging Daytona Stage Hire P.O. Box 43 Huddersfield HD8 9YU T: 01484 605555 M: 07889 132580 F: 01484 602806 E:

Steeldeck Rentals Ltd Unit 58 T.Marchant Estate 42-72 Verney Road London SE16 3DH T: 020 7833 2031 E:

The Stage Bus 19 Prestwood Road Weoley Castle Birmingham B29 5EB T: 0121 603 8367 M: 07738 900 762 E

Toilets 12a Bold Industrial Park Neil’s Road St Helens Merseyside WA9 4TU T: 0845 544 0513 E: Elliott – Event Hire St Georges House Rearsby Business Park Rearsby Leicester LE47 4YH T: 0800 1313314 E:

Venues Wicksteed Park Ltd. Barton Road Kettering Northants NN15 6NJ T: 01536 512475 F: 01536 518948 E:

Walkie Talkies 2CL Communications Ltd Unit C, Woodside Trade Centre Parham Drive Eastleigh Hampshire SO50 4NU T: 0800 389 2278 F: 02380 720038 E: Wall to Wall Communications Unilink House 21 Lewis Road Sutton, Surrey SM1 4BR T:020 8770 1007 F:020 8770 9700

Water supplies Water Direct Ltd B-26 Earls Colne Business Park Earls Colne Colchester Essex CO6 2NS T: 0845 345 1725 F: 01787 223354 E:





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Event spreads its festival wings A POPULAR Lake District event has changed its name to reflect the amount of activities on offer for visitors. The Windermere Air Show has become the Windermere Air Festival to emphasise that while air displays are an important part of the event, there are also many other aspects on show. The festival is now in its 11th year and was originally organised by the Rotary Club, but events company Bluestone Events was brought on board last year to bring things up to date and introduce new features. Director Kate Thomas said: “The Rotary Club did a great job but we wanted to update the festival and freshen up the look. “We wanted to make it more than just an air show. We had been to other shows where some of the air displays had been cancelled because of bad weather and people can get frustrated if there is nothing else for them to do.

“We wanted to create entertainment on the ground and also have brilliant displays.” The festival will include flying displays from The Red Arrows, among others, as well as falconry displays, circus skills and historical reenactments with more entertainment to be confirmed in the run up to the event. Organisers hope to attract about 30,000 visitors over the weekend and to make it accessible to a wide audience have kept ticket prices affordable – an early bird family ticket costs £14. Kate added: “It is a real coup to be able to announce that the Red Arrows at this stage of our planning. “We are full steam ahead on all the other displays and Air Base entertainment which we will be announcing over the next few weeks. “We are really looking forward to it and things are coming together really well. It’s going to be a great family friendly festival.”

Search on for young singing stars A YORKSHIRE festival has launched a competition to find the brightest young singing stars to perform at this year’s event. White Rose Festivals, in partnership with Ultimate Voice, have launched the Yorkshire’s Got Young Talent campaign to find two young people to showcase their talent. The lucky winners will share the stage with professional opera singers at the 2011 White Rose Winter Music Festival’s Night at the Opera evening at Harewood House in November. The winners will each have an opportunity to perform a popular aria from a world famous opera, sharing the platform with leading soloists and accompanied by a full professional orchestra. Director of White Rose Festivals Shan Robinson said: “The White Rose Winter Music Festival is all about showing off what Yorkshire has to offer. Not only do we have outstanding professional musical talent to be proud of, but also a wealth of young stars in the making who we would like to showcase through the festival this year by offering them this fantastic debut opportunity at Harewood House.” The competition is in support of

Showsec wins extended Rockness contract SHOWSEC has been awarded the contract to provide security for the entire Rockness festival, building on five years supplying specific elements of the event. The event – which was named Best Small Festival at the 2011 NME Awards – takes place on June 10-12 and is expected to attract 30,000 festivalgoers. Showsec area manager Scott Anderson said: “We are excited to be working with Rockness for the fifth year and we believe the decision to extend our services across the entire site demonstrates our continual progression across all areas of our service.

Candlelighters, the Leeds based children’s cancer charity and the festival’s charity partner. It costs £5 to enter and all proceeds

will go to Candlelighters to support the work of the Children’s and Teenage Cancer Unit at Leeds General Infirmary.

“This contract reflects our expansion in the Scottish market, with an ever-increasing local staff capability underpinning our growth.”


To advertise call

01226 734 702

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The Event Medicine Company Unit D, Central Estate, Albert Road, Aldershot, Hampshire GU11 1SZ Tel: 01252 313005 Email:











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Main Event May 2011  

The magazine for event organisers

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