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Updated profile for the classic loafer HUSH Puppies AW12 collection introduces styles with a timeworn feel, burnished leathers and weathered upper materials. The finish and construction of the 1958 collection maximises the Hush Puppies heritage, with a vintage inspired collection that uses classic profiles. The original inspired classic loafer is updated with a more contemporary profile in timeworn leathers and a vintage look.
Comfort brand expands range with new soles COMFORT brand Romika has expanded its product range for Autumn 2012 with a range of new sole units. The brand – which has been going for over 90 years – is introducing sole units that have spikes discreetly hidden until they are required to combat the elements. Martin Ingram, managing director of Romika in the UK and Ireland, said: “In the current climate it is vital to highlight footwear with attractive and interesting features that provide the
Product showcase
Chatham uses Moda to unveil collections
Company takes to the streets Page 26
CHATHAM is to launch a new collection at the upcoming Moda Show. Chatham Country is named after country estates and features ankle boots, desert boots, shoes and wellingtons as part of the company’s plans to extend its winter business. The company will also launch a kids’ collection of leather boat shoes, ideal for everyday wear and back to school at the show.
Natasha takes first steps into UK Page 28 February/March 2012
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Managing director Philip Marsh said: “Product innovation is critical to growth in the marketplace. As brand awareness continues to increase, we forecast year on year growth in excess of 40 per cent. “These new collections for winter 2012 are a great opportunity to continue the momentum with our distributors and retailers.”
consumer with something different. “This presents them with good reason to spend on Romika footwear at quality independents, multiples and department stores throughout the UK and Ireland.” The new ranges will be launched at the key footwear shows: MODA Footwear (stand Q18) and GDS (Hall 6. Stand B06.) Romika trade prices start from £25.21.
Boot trains your muscles in play THE global football brand from soccer legend Pelé has unveiled a ground-breaking new boot for SS12. Pelé Sports says years of ergonomic research and footwork analysis has gone into the ultra light Trinity 3E boot – which it says actually trains your muscles as you play and protects wearers from injury. Studies from the University of Duisburg-Essen in Germany show that the Trinity 3E allows significantly faster movements when compared to other high performance speed boot products on the market. A spokesman said: “The team designed an asymmetrical cleat that activates fast muscular reactions, which in turn trains fast foot speed and coordination. “This unique boot design naturally increases muscle stimulation and faster acceleration as it gets you in and out of the ground quicker.”