Wharf Life Feb 3-Mar 3, 2021 wharf-life.com
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Canary Wharf
That’s what sets us apart really – we are the most comprehensive offering in the UK to have all those services under one roof Adam Goode, Pure Sports Medicine
postures, but it’s primarily about extremes of movement and posture. If, along the way, we then change their habits and their day-to-day routines, by putting in some structures, that’s the positive thing that people actually need.”
C Above, Pure Sports Medicine has extensive facilities to help its clients recover from injuries
A wide range of treatments are available at the Canary Wharf facility, which operates in a risk-assessed, Covid-secure manner
new runners, or people increasing the amount of running, which can result in a range of injuries to the chilles tendon, lower ankle injuries or knee problems. “ s a company, we ve always seen a number of desk-related problems and we’re now seeing more of those, but issues that differ slightly from the norm. “ eople will still be suffering from lower back pain, shoulder pain and neck pain but these seem to be centred on the desk settings at home. “They are largely related to inactivity and a lack of movement. Being crouched over your desk at home is no different from being crouched over your desk at the o ce, but at work, you have the commute and lots of natural breaks where you’re walking 10 or 15 yards – a distance not normally available at home. “The old saying in physiotherapy is: ‘Your next posture is your best posture’. If you stand for long periods of time, you will get as many problems as if you sit for long periods of time. “Neither is bad, but the measure of the balance between the two is key. For people at home, we try to get people into a neutral posture when they are sitting. “We would review their desk
ovid-19 is the health issue on most people’s minds right now and, in addition to offering virtual services, Pure Sports Medicine has also developed a programme to help those still dealing with ongoing symptoms after contracting the disease. “Long Covid is a very complex issue, and it affects everybody in different ways, said dam. “Our programme looks to assess where people are in their recovery from a bout of Covid, how that has in uenced them, whether psychologically or via cardio-respiratory distress – do they have fatigue-type symptoms, or muscular issues? “Long Covid is not just a respiratory issue, there’s the psychology of it and the weakness. Dealing with it takes specialist provision and planning for a safe, functional return. “The vaccine has been developed so quickly because there’s a lot of collaboration at the moment. lot of time and effort are being invested in understanding these conditions. We have nearly a year’s worth of data already to go on and we have a number of fingers in a number of pies at the moment to do with healthcare forums – we are party to the developments on the medical treatments. “It’s an area that’s really going to be evolving and that’s why we’re in a really good place to in uence people positively if they are suffering. Prices for treatment vary depending on the service provided but include an hour’s strength and conditioning one-to-one for £98 or Pilates for £85. Other services include massage therapy and diet and nutrition programmes. n initial, minute consultation with Pure Sports Medicine medical director and consultant rheumatologist Dr John Etherington, for those suffering with Long Covid, costs £260.
