Window Fashion VISION January + February 2021

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Do you cover walls as well as windows in your business? If not, it’s a product that’s worth

considering. The wallpaper market is going strong and will continue to get bigger as people dig into home renovations—and as new innovations make wallcoverings easier to use than ever before. “There is definitely an increase in interest among consumers for wallpaper,” says DeAnna Hain, executive director of marketing for York Wallcoverings. “More people are staying home and looking to update their spaces, and people are getting to experience what others do with their (homes) thanks to virtual meetings that put our spaces into full exposure. Because of this, wallpaper has gained a lot of buzz as a quick, easy way to make a big impact to our walls. The variety of patterns and textures combined with the DIY ease of installation makes wallpaper a go-to solution for homeowners and renters alike to switch up their interiors.” Here are some conversation-worthy new products in the wallcovering space, as well as trends that professionals are buzzing about.

Photos courtesy of Stanton Gray

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