WELCOME grace note
Grace Note A friend of mine recently called me in a panic because she needed window treatments for her son’s loft in New York City. They needed to replace the light-filtering roller shades in his home that were destroyed in a flood. She gave me three parameters: it’s urgent; they needed to be custom, sleek and modern; and they didn’t want to spend a lot for these three large windows. As you would guess, I know a lot of people that could help. However, I had to let her know that what she was asking for So proud of my daughter, Ania!
was not possible. They’re not going to get custom lightfiltering shades quickly and inexpensively. This is still a problem our industry faces—getting people to understand the true value of window coverings. It makes me crazy that people will spend $10,000 on a sofa, rug or art and don’t realize the power of window coverings on many levels, including function, aesthetics and lifestyle. It’s funny because it’s been a 32-year journey and I’m not sure we’re getting anywhere, but we won’t stop trying, will we?! With this last issue of 2018, I want to wish our readers and advertisers a very warm and happy holiday season. Thank you for your support, and let’s continue our mission to bring beautiful, functional window coverings in 2019! Warm wishes,
Grace McNamera Publisher grace@wf-vision.com.
10 | wf-vision.com | Nov + Dec 2018
