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Featuring winning looks from our 2013 Envision Design competition.


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5/6.13 VOLUME 34 / NO. 3

Sumptuous fabrics, lush metallic accents, sparkling crystal and more make this dressing room something out of a Hollywood dream. Claudia Giseele Tejeda of Claudia Giselle Design, LLC won first place in the Whole Room Integration category. See other angles and the stylish window treatment that covers one wall of this jewel box on page 62.



Make a Friend and Win the Price Challenge Stop selling products and start selling your skills. By Steve Bursten

30 Celebrating Excellence Winning portraits from the Envision Design and Ingenuity Workroom award ceremony.


Separate the Buyers From the Lookers Ask the right questions early on to avoid ‘tire-kickers‘. By Maria Bayer


Style and Innovation at the WCMA Awards Some of the winning products from the annual Window Covering Manufacturers Association annual competition.


Wine and Design, Education and Entertainment Highlights from the Magazine St. Shopping Tour, the Wine & Design reception and winners from the second Pinterest campaign.


IWCE: Vision’13 New Product Introductions Some of the great new products and programs introduced in New Orleans.


2013 Envision Design Competition Winners The Award of Exellence and all the first place winners, plus a few extra. Watch for Ingenuity winners and more in the July/August issue.

16 Why Most Designers Struggle Readjust just a few financial targets in order to make more in your business. By Gail Doby 16

Style Spotting in High Point Some of the top trends from the recent Spring Market. By Kelly Kole

22 Business-Building Big Easy Style Highlights from the show floor at IWCE: Vision’13



4 Viewpoint: What We’re Loving Now Comments from contributor 6

Viewpoint: Our View President/CEO Grace McNamara


Viewpoint: InfoBar Home design project statistics from the Houzz & Home survey.

10 Viewpoint: I’m Officially Obsessed With Gillian Wendel on decorative knots 63 Product Showcase 64 What’s Next

On the cover:

Part of Tina Fontana’s award-winning design for the Top Treatment category, which also helped her win the 2013 Award of Excellence. Design, workroom and installtion by Tina Fontana, Fontana Designs, LLC. Featuring trims and fabrics from Trend and Fabricut and hardware from Kirsch.


WF-VISION.COM WHAT WE’RE LOVING NOW … Kelly (Health Conscious) The life of an interior designer is a wild ride and I’m always on the quest for balance. I’m loving my new Up band by Jawbone which not only gives me

WINDOW FASHION VISION MAGAZINE President & CEO • Grace McNamara • Vice President/Circulation Director • Peggy Yung • Editorial Director • Susan Schultz • Managing Editor • Nichole Day Diggins • WFCP Director & Trend Specialist • Deb Barrett • Office Manager • Rhianna Huizenga • Business Manager • Gabriela DesRochers •

an analysis of my sleep very night, it measures my daily steps and allows me to enter in my food choices every day. By being so conscious of all of these things, I’m already taking better care of myself!

SALES Advertising & Trade Show Director • Shannon Leclair • Publisher’s Representative • Kerri Caldwell • Senior Account Executive • Karen Griffiths •

Tina (Show News) I love returning from IWCE with new ideas, products

IN THIS ISSUE Contributing Writers: Maria Bayer, Steve Bursten, Gail Doby, Kelly Kole, Gillian Wendel

and resources to put into action. Learning all the newest trends for marketing, workroom, products and safety

DESIGNERS FEATURED IN THIS ISSUE Thuy Dinh, Tina Fontana, Eva Lysyk, Elizabeth Swartz, ASID, Barbara Tabak, CID, WFCP, Claudia Giselle Tejeda, Katherine Wozniak

issues are a must to keeping your business up to date. I’m always inspired when I come back for the show and eager to implement all of this knowledge and apply it to each client.

Elizabeth (View Master) I have been loving the ever changing views from a wonderful client's home which is right on the water.

2013 EDITORIAL ADVISORY BOARD Donna Elle, Donna Elle Seaside Living John Fitzgerald, Comfortex Neil Gordon, Decorating with Fabric Joyce Holt Susette Kubiak, Drapery Connection Rory McNeil, TechStyles Window Covering Products Inc. Tom Perkowitz, B&W Window Fashions Inc. Jane Shea, Blinds Unlimited

The swiftly moving clouds, the variety of amazing colors of the water, the drastic changes to the

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shore with the tides, the differences in the vegetation as the seasons change—I find inspiration and beauty in it all. As the summer approaches, and we finish the outdoor spaces, these ever-changing natural wonders are even more impressive.

Claudia (Web Spinner) I love when dreams become reality by shaping

We’re on Facebook twice! and

Window Fashion Vision magazine makes every attempt to credit each person involved in the process of creating a window covering and will not be responsible for crediting any person whose name, company or participation did not surface during the informationgathering process. Crediting disputes between parties other than Vision magazine are solved at the discretion of those involved.

Keep up with all the IWCE: VISION ’13 New Orleans tweets @IWCEVISION

Window Fashion Vision® (ISSN 0999-7777; USPS 708930) is published six times a year, by AIM Communications LLC, 4756 Banning Ave., Suite # 206, White Bear Lake, MN 55110; NEW NUMBERS: Tel 651/330-0574; Fax 651/756-8141. Visit our website at com. Periodicals class postage paid at St. Paul, MN and additional offices. Postmaster: send address changes and subscription correspondence with mailing label to Window Fashion Vision, 4756 Banning Ave., Suite # 206, White Bear Lake, MN 55110. Allow 60 days for address change. Subscription rates: $22/yr. U.S. and possessions; $29/yr. Canada; $90/ yr. Foreign (includes airmail postage). Single copies/back issues $6 each, except for special issues, which are individually priced. (Payment must accompany order.) Copyright ©2010 by AIM Communicaations LLC. Reproduction in whole or in part without written permission prohibited. Canadian Publications Agreement Number: #40036514. Canadian Return Address: Station A, PO Box 54, Windsor, ONT N9A 6J5

the world according to a vision. When a design materializes in space after endless hours of work, transferring into the world the contents of my mind, it is a profoundly satisfying experience. This not only creates something for the clients and inhabitants of a space, but the act of creating on this level puts people to work and generates commerce that allows various lives to flourish within the interconnected web of life.



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Good Times Indeed! IWCE: Vision’13 in New Orleans proved its worth

ell, the only disappointing thing about IWCE: Vision’13 in New Orleans this year was that I never had the chance to once again enjoy the absolutely delicious and famous char-grilled oysters at Dragos! I told everyone that it was a “must do” experience so I hope some of you took my advice and enjoyed them for me. Otherwise, I have to say that the industry once again pulled together and had a busy and productive trade show and conference. Our seminar program was the most highly rated in years, with highlights being our keynotes, Erik Bruce and New Orleans native Brian Batt , with whom I had my own fan-girl moment, shown above. This show was a challenge to anyone who says there’s nothing new in the industry—every exhibitor had something really new and exciting to showcase. Innovation was everywhere with a strong emphasis on cord safety which had led to some great new technology. Motorization, once intimidating, is now the norm. Shading fabrics and

systems continue to grow as a category with high tech and high touch trends emerging. There was so much to report on that we begin our coverage in this issue on page 22 and will continue in the next issue—­ perfect for your summer reading and fall planning. One of the most interesting things that I get to experience is watching the entire convention unfold and build into a great experience—it’s like watching a house being built and torn down in four days. It makes you realize how much workit takes—from the exhibitors and my staff —to put together everything necessary to create an ideal experience for our attendees. But gathering together once a year as an industry is still an important part of staying connected and creating relationships that will help our businesses grow. If you didn’t have the opportunity to attend IWCE: Vision’13 in New Orleans, you absolutely have to put February 4-6, 2014 on your calendar to join us in Las Vegas! For the first time, IWCE will

join with not only the Kitchen & Bath Industry Show (KBIS), but also the National Association of Home Builders International Builders’ Show for a powerful collaborative event branded as Design and Construction Week. Tens of thousands of professionals will be in Las Vegas to celebrate and embrace the turnaround of housing starts and remodeling. This will be an exceptional opportunity for our industry to showcase our best to a wide variety of home design professionals. Having the show three months earlier will require some advance planning from all of us. So keep those dates in mind if you want t­ o attend, exhibit and or enter the Envision Design and Ingenuity Workroom competitions, before we’re all preoccupied with the busy holiday decorating season. Enjoy your summer, brush up on your skills with our on-demand webinars. Add a new level of income by taking our brand new WFCP Color Certification class and make the rest of 2013 count! V

Grace McNamara President and CEO







Blind & Shade Industry Report

A report by Sundale Research released in Febuary 2013 contains some positive news for the window treatment industry, showing growth in 2011-2012 with ongoing growth through 2017. Below are a few highlights. These categories showed growth in 2011 that looks to continue. All figures show retail sales as per Sundale Research. Five year growth figures are based on estimated annual averages. Total retail sales in shades & blinds in 2011


BILLION with 9.1% growth in 2012 to

2013-2017 2012 +6.8% (38.8%) 2011 +6.9% Vertical Blinds Vertical Blinds Vertical Blinds $1.18 billion $796 million $850 million


2011 Mini Blinds $670 million 2012 +4.5% Mini Blinds $700 million 2013-2017 +4.3% (23.6%) Mini Blinds $865 million 2011 Pleated Shades $750 million

2012 +8.7% Pleated Shades $815 million



2011 Roller Shades $225 million

2012 +8.9% Roller Shades $245 million

2013-2017 +8.8% (52%) Pleated Shades $1.24 billion

2013-2017 +9.5% (57%) Roller Shades $385 million

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Gillian Wendel on custom knots & frogs

I’m Officially Obsessed With

GILLIAN WENDEL AT IWCE: VISION ’13 Gillian Wendel, owner of The Wendel Works, began her custom design studio in 1999. Years of design experience in the graphic arts field honed Gillian's sense of proportion and balance and, combined with her trademark for detail, propelled The Wendel Works into an award winning custom window treatment business. An engaging speaker, Gillian received rave reviews for Decorative Knots: Couture Techniques, one of three seminars she presented in New Orleans. For those unable to attend, she shares some of the inspiring images from her presentation here. OPPOSITE PAGE, TOP LEFT: A detail of a prosperity know accented with a tassel as a jabot detail. OPPOSITE PAGE, TOP RIGHT: Another variation on prosperity knots, with tassel and button accents, set off the top of a cartridge pleat panel. OPPOSITE PAGE, CENTER LEFT: A cosmetic case is dressed up with another prosperity knot—great for client gifts. OPPOSITE PAGE, CENTER RIGHT: An open Turk’s head knot with button detail OPPOSITE PAGE, BOTTOM LEFT: Frogs can add interest and functionality as is the case with this fitted coverlet. OPPOSITE PAGE, BOTTOM RIGHT: A similar treatment but with a very different feel, these silky cord forgs add a touch of glamorous detail to an understated cornice.



I love embellishments of any kind—tassels, trim, pleating, buttons, ruching—the list goes on and on. I had a client a few years ago whose design required that I learn the art of Chinese knotting. After researching and completing 18 custom-color Chinese frog clasps, I realized there was a world of untapped potential for pillows, valances, panels and soft furnishings just waiting to be utilized! ¶ There are some fabulous books on decorative knotting with Chinese as well as Celtic influences that are a wonderful starting point, one of my favorites being Chinese Knots

for Beaded Jewelry by Suzen Millodot. Decorative knots are usually tied with beautiful silky cords known as rattail and are available in hundreds of colors enabling you to custom match just about any shade. The most frequently used knot is the button knot most often seen on traditional Chinese dresses and jackets, but its design can easily be incorporated into drapery and soft furnishings today. ¶ As you can see in the photos, some of my other favorites are the prosperity knot, the flat Turk’s head and the Chinese frog. Integrating these knots and designs into your work will help it stand by itself as a true custom product and set you apart by adding another art form to your repertoire. V



Sell concepts, not commodities

Make a Friend and Win the Price by Steve Bursten

ure, a lot of customers want the lowest cost window coverings—for them product quality and style is secondary. Endlessly, they scour stores and the Internet, looking for the best deal. We’re all looking for the ideal design customer, one who wants beauty and creative design. They understand value is important, but personal style and individuality more so. How do we all find more of those customers? Why not convert them from customers who thought they only needed to know the price?

like walking through a hall with great art? Only the art in her room would be styled for her alone. Help her imagine friends and family visiting and complementing on her good taste and secretly longing for fashionable window designs for their own homes.

Don’t start with product, start with the person When you’re selling based only on price, the transaction is typically functional and formulaic. After all, this is the product with the lowest price, what else does the client need to know? But here is the good news— you can win with a different approach. Don’t start your approach with product information and statistics, instead start with the person—their needs, their interests, their desires. You have the power to magically transform most buyers from thinking ‘products and price’ to thinking ‘concepts and emotions’. Help them to dream about pride and happiness. They win, and you do too.

Build a relationship Step 1: In your first phone call, try to talk about things other than window treatments—the client’s neighborhood, how long they’ve lived in the area, etc. Then integrate questions such as: Which competitors has she shopped? Is she set on a specific product or open to ideas? When does she need the project completed? Does she have a friend to talk to about treatment design and possibly color? Does she want to consult with a spouse about money? Would she like ideas on budget? If you discuss this before discussing the room and products, you are doing great.

What if you could help your customer visualize her feelings as she walks through a room brightened by color and beauty? What if she could experience creativity that perfectly expresses her personality? Wouldn’t that be 12


You can move most customers from their price focus to emotions of happiness, beauty, pride and personal satisfaction. Take these steps before you even show samples or measure the windows.

Step 2: Once you’re in the home, don’t immediately go to the windows under discussion. Politely follow the client’s lead and listen. Then gently begin to take control of the meeting by convincing the client to take you on a tour of her home, which will help you fill in the blanks from your

conversations. Going through each room you will learn her HDA: Hopes, Dreams and Aspirations. Don’t talk about yourself. Don’t talk about your company. Don’t answer decorating questions. Instead ask her questions, listen to what she is saying and observe what the rest of her home has to tell you. Step 3: Once you’ve listened, observed and learned, now you can share more about you—and the fabulous window designs she never knew existed. Tell your story. Show her your portfolio with diplomas, brochures and testimonials. Reference happy customers, in a range of designs and products. By now, if you’ve done your job, she has moved past products and pricing. Instead, she is thinking about long term happiness. Even more than windows, she’s thinking about her family, her friends and her own feelings in her home.V Steven C. Bursten, has more than a half century of experience in window covering shop-at-home sales, marketing and management. He founded the world’s largest interior decorating franchise, co-founded the International Window Coverings Exchange of major industry retailers, and co-founded the Exciting Windows! national network.

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Leading questions for revealing answers

Separate the from the Lookers by Maria Bayer

ave you ever spent time with a prospect and built great rapport…only to have them later say that they’re putting the project off, or that something more important came up, and you’re scratching your head wondering what happened?

prospect is comfortable spending on the project, you’ll be throwing things at the wall to see what sticks…and losing the business.

Have you presented a proposal or design idea only to be told that you really missed the mark?

Here’s a savvy selling strategy: Walk them through what they can expect to pay for their project using three pricing scenarios: low, medium and high. For example, what would their project cost if they used budget materials, average-priced materials, and high-end materials. That will give your client a much better idea of how a project like theirs could vary in budget.

Have you ever started working with a client but soon discovered that it was a bad fit? If any of these have happened to you, rest assured that it happens to everyone. The bad news: very often these scenarios could have been avoided had you asked the right questions in your very first conversation. The good news: I’m going to share those questions with you now so you can prevent this from happening to you again. Your prospect’s answers will reveal their means and motive to hire you, as well as whether it’s a good opportunity for you. “What is your budget for this project?” You may or may not be asking this, but it is one of the most important questions to ask—and have answered —before you decide whether to meet your prospect in person. Why? You cannot possibly help your client if they give you no direction. Without understanding what your 14


Oftentimes, clients don’t know what things cost today, so use it as a golden opportunity to educate them.

Once they have realistic expectations of the budget needed for their project, they’ll be able to tell you what they’re comfortable spending. You’ll know at this point whether they have the means (i.e., money) to complete the project. And the bonus? You’ve just educated them on your value. A designer friend of mine uses this approach and it works 100% of the time. How’s that for a guarantee? “What made you decide to reach out to a designer now?” This is one of my favorite questions because the word ‘now’ reveals their sense of urgency…or not. You know those prospects that you really thought you had sold but decided to wait? Those are the ones who were not motivated enough to complete the project.

Had you asked this question in your first phone call, you could have saved yourself a lot of time (and heartache) working with someone who had little motivation to hire you. Bottom line: if they don’t have a good answer to this question, they won’t buy…even if they love you and your work. “Why do you think you need a designer?” Don’t let the simplicity of the question fool you. This question will reveal exactly what your prospect values, as well as their expectations of you. Listen very carefully because their answer will tell you whether this is a good opportunity for you, or whether you should gracefully walk away. Asking these three questions in your very first conversation with prospects will allow you to separate the buyers from the lookers, so you can spend more time doing what you love. V Maria Bayer, the Authentic Sales Coach for Design Success University, teaches interior designers how to win ideal clients quickly and make more money without being ‘sales-y’ using her Six-Figure Success Formula. This formula, which helped Maria close over $25M in business, recently helped a designer win a $400K remodel project. To learn more, register for a complimentary three-part series at


Financial common sense

Why Most Designers by Gail Doby, ASID

early 60% of all designers struggle to make $45,000 per year according to the Design Success University 2013 Interior Design Fee and Salary Survey Results eBook. However, some designers make more than $100,000 per year. What are they doing differently? You may have heard ‘common sense is uncommon.’ Business success comes from consistently doing the tasks that many people don’t want to do, or don’t like to do, such as planning, budgeting and marketing. These are common sense activities, but they are not commonly done by most designers. If your planning consists of starting work each day by checking your text messages, voice mail and email, then you are letting other people’s priorities determine your level of success. What if you started your day with a plan in place to accomplish tasks that would move your business forward? What activities would you do first thing every day that are likely to bring paying clients to your business: Contact your past clients about new projects? Call Realtors and networking partners to see how you can work together? Write an email newsletter to stay in touch with your clients and referral partners? Understanding Your Financials Another key to financial success is knowing how many clients you need each month based on your average 16


sale and profit per client. Let’s assume that your typical project brings in $10,000, and your profit per project is $1,000 (10% net after all product costs and business expenses). If you want to earn $100,000 per year, divide that by $1,000 of profit. You’d need 100 projects to earn $100,000 based on your current business model. If you work alone, it is impossible to handle 100 projects in a year. You would have to start two new projects a week!

A $10,000 job could mean $5,000 of profit. You would still need 20 jobs per year, but increasing your profit margin is an excellent way to earn more money. Many designers don’t understand the difference between bringing in more sales dollars and bringing in more profit. It is what you keep that matters—the bottom line number after you’ve paid for your product costs, operating expenses and your team. Here are five ways you can earn more:

If you earn $2,000 profit per project, you’d need 50 projects, and again, that is too many projects for most designers even with a small team. If you typically do $50,000 jobs and earn 10% net profit per job, you earn $5,000 profit per job. That means that you need 20 jobs per year to reach your financial goal. (A = # Clients) x (B = Avg Job Size) x (C = Avg Profit) = NET REVENUE A x B x C = Net Revenue Example: 10 clients per year x $50,000 average job size x 10% average profit = $50,000 Changing Your Financials Clearly a key to financial success is to do larger projects, but also to increase your profits per job. Window treatments are extremely profitable for most designers, so let’s assume that you make 50% net profit on a project.

1. Sell more clients 2. Increase your profit margin 3. Increase the size of your transactions 4. Increase the number of transactions with your current clients 5. All of the above Successful designers realize that it takes more than one way of marketing to bring in consistent business. V Gail Doby is Chief Vision Officer and Co-Founder of Design Success University. Vision readers can download the 2013 Interior Design Fee and Salary Survey Results eBook, in which the DSU team share the top ten marketing methods used by high-earning designers. Find the eBook at


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High Point, April 2013


Spotting in High

by Kelly Kole

For years, Joann, my partner at Kandrac & Kole, and I have plotted and planned our route at the semi-annual High Point Furniture Market— navigating the maze of showrooms, visiting suppliers we love and always hunting for a hidden gem of a new vendor. As a designer, it’s a crucial time to tap into trends and new products first hand. ¶ This spring I was thrilled to be named as a High Point Style Spotter, joining the ranks of talented designer friends incluing Tobi Fairley, Shay Geyer, Traci Zeller, Jennifer Mehditash, Stacy Naquin, Lisa Mende, Jennifer Brouwer, Wanda Horton and others. It was an interesting new way to approach and review the market, walking the show, and capturing images of my favorite looks and on-trend products with a more editorial eye, rather than looking specifically for clients or just things I love. Over the course of the market I could ‘spot’ a maximum of only 20 items for my High Point Pinterest board, but there was so much more that I thought was HOT, it was hard to choose! V ICONIC SHAPES Quatrefoil and Greek key patterns were seen in fabrics, furniture, hardware and wallpaper, such as the Alexandra side chair from Hickory Chair and the Conrad green tray table, with a goldleafed base from Worlds Away. (Note the Greek key variation on the mirrored panels above the settee.)



NATURAL INCLINATIONS There were hundreds of furnishings and accessories inspired by animals and nature—hide rugs, botanical prints, leathers and decorative items, such as this collection of hide ottomans from Surya. And one of my absolute favorites from this market is the Kudu horn floor lamp from Dira.

WALLPAPER RULES Among my favorites were the colorful yet sophisticated wallpaper patterns by Thibaut (below). At the Adamsleigh Showhouse, designers Traci Zeller and Lisa Mende created wallpaper for the Gentleman’s Dressing Room inspired by the original architectural elevations of the house. The wallpaper was custom manufactured by Sarah and Ruby Design Studios. I also love the kelly green grosgrain ribbon trim detailing with the oversized nail heads!


ELEGANT INLAYS Bone and mother-of-pearl inlays in furniture, lamps and accessories ranged from exotic to contemporary. Two examples are this Bernhardt Interiors Barnsley dining table with a Moroccan influence and a cocktail table (#1049) by Moore Council with a hand cut mother-of-pearl top.

CLOSER LOOK Kelly Kole, Kandrac & Kole Interior Designs, Inc. Blog:

BOLD COLOR There are always plenty of neutrals to be found at High Point, but this spring, bright, strong colors were present in every category, often in designs that showed a touch of Asian influence, such as The Kings Grant chair by Taylor & Burke Home. I also loved the Copley slipcovered swivel chair from CR Laine, shown here in a 100% cotton fabric called Gateway Shamrock.

High Point StyleSpotter Board: Pinterest: Facebook: Twitter:



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IWCE: Vision’13 New Orleans

BusinessBig Easy Style Back in New Orleans after more than a decade’s absence, IWCE: Vision’13 was another positive step forward—for both the city, which continues to welcome visitors with enthusiasm (see page 36 for the off-site design events in conjunction with the show) and for the long-term growth and success of the window treatment industry. This year’s show had the largest group of international companies, several of which made their debut to the U.S. market in New Orleans. And once again the pairing of IWCE: Vision’13 with KBIS proved to be successful, with attendees on both sides crossing over to discover new products, new technologies and new techniques. There’s already growing enthusiam for IWCE: Vision’14, scheduled for February 4-6, which will be held in conjunction with both KBIS and the National Association of Home Builders’ International Builders' Show. V LEFT: The show opened to eager lines of design professionals ready to learn, discover and share. BELOW: Attendees immediately flocked to the stands, asking for product details and absorbing all the new products on display. Exhibitors were pleased with attendee’s interest and desire to meet with new suppliers.



TOP: This is fifth year that a group of Chinese exhibitors have participated in IWCE and it was the largest contingent yet. The companies exhibit in order to reach American and international manufacturers and distribitors as well as to see the U.S. market first hand. Grace McNamara, IWCE: Vision’13 show producer, center, was on hand for a group photo. ABOVE: John Ahn, left, wth Pilkoo Park and Hosook Lee from Macco, a South Korean manufacturer of blind- and shade-making equipment was one of several first-time international exhibitors. ABOVE RIGHT: Uluslu was another first-time international exhibitor, a Turkish producer of components for blinds, shades and awnings. RIGHT: Spanish company LuxMader co-exhibited with Sistemas Delfin. Shown here are Melanie Harrison, left, and Juan Borrås, right, with Grace McNamara, center.


CLOCKWISE FROM TOP LEFT: Coulisse was yet another first-time exhibitor and its stand, filled with stylish shade and blind options was consistently busy and, as gracious hosts, they kept clients happy with drinks and snacks throughout the day. • The Somfy team, including Bill Wilcox, left and Steven Rosenfeld, right, were pleased with the turnout and Somfy sponsored an opening day reception at its stand on Friday afternoon, helping draw even more traffic. • Sherwin Williams, who sponsor the color tools component of the WFCP Color Certification program brought Carolyn Noble, Karen Galvin, Katie Bernhard and Jeff Winter to New Orleans. • Paula Deason at PhiferWire with Grace McNamara. • Hans Vernooij for Eisenkolb machines and Henk Bosgoed, founder of Forest Drapery Hardware at the Forest stand. • At Faux Iron Solutions Carol Blanchard, president, in the midst of a conversation with an attendee. • Vertilux sponsored the Wifi Café, a new addition to the exhibit area that allowed attendees and exhibitors a fast, free internet connection for emails, tweets, and other posts.



CLOCKWISE FROM TOP LEFT: Stephanie Bylos, of Kirsch Newell Rubbermaid Home Solutions said she received great response to the company’s new Designer Metals collection. • Horizons WIndow Fashions (formerly B&W) introduced a new range of products and was thrilled to demonstrate its new app to Grace McNamara, flanked by Tom Perkowitz, left and Bill O’Connor, right. • The QMotion team was busy showing off its new traversing drapery motor, which can stop and start with just a gentle tug of the fabric, plus a host of other innovative motorized options. • Cheryl Draa and Grace McNamara visit with Fred Cohen of LA Fred, admiring the fabrics on display. • At SmartRoll the team of Rafał Szymonowicz, Ania McNamara, Lukas Walus, and Paweł Matuszkiewicz were kept busy introducing the latest updates to the easy-to-install shade management system.


THIS PAGE: CLOCKWISE FROM TOP LEFT: Bruce Nettleship, left, and Dada Patil of Catania Silk always receive excellent response to their fabric and embellishment collection from attendees. • The Storch/OMC team, from left to right: Travis Storch, Richard Storch, Grace McNamara, Mr. Yin Wen, Franklin Fei and Nico Jiang. • Courtney Boring and Stephanie Bylos of Graber showed off the company’s complete line of window treatement designs. At the Forest International stand, Grace McNamara visted with Friedrich Harr of Busche Hardware, left and Steven Wright, right. • The team at TMS-Menegarie commented on the great response to the company’s hardware collection and its launch of the Coulisse line. OPPOSITE PAGE: Some of the new products at IWCE: Vision’13 included this retactable shade from LuxMader/Sistemas Delfina; new updates from Somfy for a variety of light control situations; a collection of “blingy” appliqués (perfect for the ‘Gatsby’ trend) from Belagio; the Impluse Extreme 3.0 for blind and shutter production from Miller Weldmaster; and beaded tassels from LA Fred.




CLOCKWISE FROM TOP LEFT: New valance options from Horizons Window Fashions; decorative pillows and throws from Anderson Fabrics; an antiqued silver finial from TMS-Menagerie; crystal finials from Orion Ornamental Iron, Inc.; the woods sampling from Coulisse, with the individual slats wrapped in a felt jewelry roll presentation.





Celebrating Excellence The 2013 Envision Design and Ingenuity Workroom award ceremony was a true celebration with guests handed Mardi Gras beads upon their arrival, dozens of awards to hand out and amazing stories and experiences to share. The ceremony opened with the announcement that Marie Mouradian, WFCP, was the recipient of the 2013 Valerie Bursten Scholarship Award, sponsored by the International Window Coverings Exchange Group. Next on the agenda was the presentation of the Custom Home Furnishings Academy Alumni Showcase treatments, all based on the theme of Hollywood glamor. For a day already filled with great design ideas, from the show floor to the seminars, the projects shared by the winners of the Envision and Ingenuity competitions served as a fitting reminder of how important a well-designed window is to the appearance and comfort of any room in the home. Vision magazine and all the honorees from the evening thank Hunter Douglas for its ongoing support of the awards presentation. V

ABOVE: Vision publisher and IWCE: Vision’13 show producer Grace McNamara (far left) hosted the evening’s event, introducing the winner as they came on stage and describing the projects for those designers and workrooms who could not be present. Joe Jankoski, (right) vice president of merchandising for Hunter Douglas, once again served as co-host. Also shown is Sally Morse, (center) director of creative services for Hunter Douglas and Donna Lobasco, director of brand communications, Hunter Douglas (center left). ABOVE RIGHT: Marie Mouradian, WFCP, (left) was awarded the Valerie Bursten Scholarship for 2013, sponsored by the International Window Coverings Exchange Group. She was congratulated by Susan Dey of Exciting Windows! RIGHT: Terri Booser, director of the Custom Home Furnishings Academy, presented the Alumni Showcase winners.



BELOW: Joe Jankoski and Grace McNamara with the winners from the Envision Design and Ingenuity Workroom awards for 2013: Tina Fontana of Fontana Designs, LLC won the Award of Excellence, recognizing her work in both the Envision and the Ingenuity divisions, while Scot Robbins, of Scot Robbins & Company won Workroom of the Year. Long recognized in the industry as a master craftsman, this was Robbins first time entering the competition and his acceptance speech was one of the highlights of the evening. See several of Tina’s Envision projects starting on page XX, while Scot’s work will be featured in the July/August issue of Vision.

BELOW: Many of the 2013 winners were able to make the ceremony. From left: Grace McNamara, Claudia Giselle Tejeda, Claudia Giselle Design, LLC; Thuy Dinh, Royal Draperies, LLC; Jacki Dell, Golden Scissors;Monique Becker, Becker Window Fashions, Inc.; Heather McManus, Artistry Interiors, LLC; Heather Rabold, Sheffield Furniture; Tina Fontana, Fontana Designs, LLC; Scot Robbins, Scot Robbins & Company; Judy Peters, Palmetto Drapery; Ginger Thoerner, Interior Window Design; Katherine Wozniak, Katherine Elizabeth Designs; Joe Jankoski Not shown: Elizabeth Gerdes, Stitch Above the Rest; Joanna Braxton, Braxton Drapery Design; Yasue Ishikawa, Risa Braire Co., Ltd.; Barbara Elliot & Jennifer Ward-Woods, Decorating Den Interiors; Elizabeth Swartz, Elizabeth Swartz Interiors, LLC; Lynne Lawson, Decorating Den Interiors; Eva Lysyk, EL Interior Design; Barbara Tabak, Decorating Den Interiors; Leslie Saul, Leslie Saul & Associates; Margret Inauen, Design & Decoration; Yelena Gerts, Decorating Den Interiors; Hideki & Michi Nishigaki, Decorators;



Style and Innovation Honored at WCMA Awards The annual Window Covering Manufacturers Association (WCMA) awards were once again presented during a ceremony held as part of IWCE: Vision. “The WCMA Product Awards competition challenges each manufacturer’s designers, engineers and marketers and recognizes the ingenuity and hard work of each of the teams,” said Ralph Vasami, executive director of WCMA. “But the awards program may be most meaningful to the end-users­—customers who most benefit from technical improvements and fresh concepts and designs.” A panel of design community experts reviewed manufacturers’ submissions across an array of product categories, including: cellular shades; drapery hardware; ‘green’ products; motorization; Roman, roller, and pleated shades; shadings and sheers; shutters; specialty and miscellaneous products and applications; vertical and panel tracks; wood and faux wood blinds, plus a range of merchandising and marketing categories. This year’s judges were Susan Hirsh, North American Manager for decorative programs, Benjamin Moore & Co; Susan Huckvale Arann, Interior designer and President, American & International Designs, Inc.; and Kimberly Scappaticci, Design Director, Wallauer's Design Center. ¶ For a complete list of winning products, with photos and descriptions, go to V

The Platinum™ App for Hunter Douglas motorized window treatments was dubbed Product of the Year at the 2013 WCMA awards. The free app provides a user-friendly interface that allows the consumer to adjust all the window coverings in the room at the same time, or one at a time, in real time. A scheduling feature means remote control is possible when out of the home or in another room, while customized slider bars for each product style make set up and operation simple to organize by room or by time. Hunter Douglas also won awards in more than a dozen other categories, some for style, some for overall concept, some for technical innovation and others in the merchandising and marketing categories. Ralph Vasami, executive director of the WCMA, right, presents the Product of the Year award to Joe Jankoski, ice president of merchandising for Hunter Douglas, for the company’s Platinum™ App for Hunter Douglas motorized window treatments.



Comfortex Window Fashions won the awards for Most Innovative Overall Concept and the 2013 Judges’ Award for Uplifting Shutters. The new product features louvers that can be raised for maximum window clearance, elminating the stiles and rails that can block up to 40% of the view when compared to traditional shutters. The Judges’ Award is reserved for a submission selected by the panel that exhibits a measurable benefit or standout aesthetic appeal to end-users. Comfortex also won Best New Technical Innovation in the Cellular Shade category for the EZ Level System, a bottom rail option that allows the consumer to quickly level the shade without having to access the shade’s cords.

Orion Ornamental Iron, Inc. won Best New Technical Innovation in the Drapery Hardware category for its Design Art Finial Adaptors. Developed by Kay Blair and Edgar Catalan Giron, the adaptor system allows the client to use finials that fit typically fit 1 1/3" poles with 2" and 2 1/4" poles, while finials that fit 2" or 2 1/4" poles can now be used on 3" poles.

Helser Brothers, Inc. won Best New Style Concept in the Drapery Hardware category with the Jackie Von Tobel collection, developed by Jackie Von Tobel, Mark Helser, Jay Helser and Anita Boetsma. Included in the line are several adornments that allow the designer maximum flexibility when creating a custom look, including medallions that can be added to brackets or banded together to be used as a cornice, plus ornaments for finials, rings and fabrics. Flexitrack, LLC won Most Innovative Overall concept in the Drapery Hardware category for its flexible track for round and arched windows. The patent pending system, developed by Michael Ming Lan, easily conforms to any curved shape.


In the Green–Energy Efficiency category Mermet won Best Style Concept for KoolBlack™ a new technology that enhances the solar reflective properties in dark-colored fabrics. Fabrics made with KoolBlack reduce solar heat gain by more the 20% vs. common dark fabrics.

In the Motorization category Somfy Systems, Inc. won Best New Style Concept for the DecoFlex WireFree™ RTS custom engraved wall switch, which allows for personalized window treatment control. Options inlude character type and a choice of white, ivory, black or almond plates. Norman Window Fashions won Best Sampling Program with its all-inclusive shutter sampling bag. The bag makes it easy to upsell by including all Norman shutter lines—from opening price points to high-end—in one bag that includes all possible materials, colors, louver sizes, frame styles and frame widths. It also includes a mini-panel, and frame pieces specifically designed to fit on the window to test for louver clearance and allow clients to better visualize finished designs.

Water’s Edge Blinds won Most Innovative Overall Concept in the Speciality Applications category for its Textured Wood Cornices. The cornices are handcrafted in the U.S. from 100% North American hardwood using only eco-friendly stains, paints and UV protective topcoats.






Wine & Design, Entertainment & Education The hard work of WFCP Advisory Board members Cheryl Draa, Michelle Eaton, Anne Lubner, Jill Ragan Scully, Marie Mouradian and many others was apparent in a wide range of activities in New Orleans. Even before the show opened, board members helped with the organization of a shopping tour of New Orleans design stores that culminated in the Wine & Design reception at the New Orleans Glassworks and Printmaking Studio. Special thanks to Wine & Design sponsors Orion Ornamental Iron, Inc. and Casa Valentina. WFCP also sponsored curtaineer Erik Bruce, back by popular demand after his inspiring presentation in Chicago last year. Other WFCP events included the Pinterest VisionSpotter competition and running the information and seminar handout stand on the show floor. But all agreed that one of the best parts of attending was the time spent together, reconnecting on both professional and personal levels.V

Highlights from the Magazine Street shopping tour included beautiful antiques in a range of styles, antique and contemporary art, vintage textiles and modern textiles, decorative accessories and much more. Store owners were generous with their time, often giving a glimpse into the ‘back rooms’ of their shops and explaining some of their sourcing. THIS PAGE, clockwise from above: Piranesi Antiques, Nola Rugs and Shades of Blue. OPPOSITE PAGE, clockwise from top left: Appartique, Spruce Nola Rug and As You Like It Silversmiths.



The shopping tour wrapped up with a stop at the New Orleans Glassworks and Printingmaking Studio, which welcomed the group for Wine & Design. The front of the store is devoted to finished glassworks from both local artists as well visiting designers, including pieces made on site by Dale Chihuly and others. In the back are the studios and workshops, including several glassblowing stations. All the working artists were very gracious, explaining different glassblowing techniques and showing some of their work in progress. Once everyone arrived and had the opportunity for some drinks and snacks, several artisans volunteers to demonstrate glass bead making and almost everyone had a try at making their own marbelized papers. Again, special thanks to Wine & Design event sponors Orion Ornamental Iron, Inc. and Casa Valentina, as well as the WFCP advisory board members who helped manage the event.



ABOVE: Vision magazine publisher and IWCE: Vision’13 producer Grace McNamara with Sunil Patel, Edgar Garcia, Atul Patel, all of Orion Ornamental Iron, Inc. LEFT: Tom Morrissey of Casa Valentina NA with Kate Smith of Sensational Color and Will Bathke of Aero Drapery.


WFCP advisory board member Cheryl Draa, of Cheryl Draa Interior Designs, organized and managed this years VisionSpotter Pinterest campaign. The winner of this year’s competition is Brenda Baxter, owner of Custom Drapery Designs, LLC. She won a full pass to next year’s IWCE: Vision’14 in Las Vegas. Another popular board was Cynthia Fields, who included several examples of hands-on techniques she learned in IWCE seminars. For more VisionSpotter and IWCE pins, go to visionspotters.






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FAUX IRON SOLUTIONS Just in time for summer sun Tableaux® faux iron is now available with solar screen backing. Find out about all the Tableaux solar screen options online, email or call 512-928-4693.

LUTRON The Lutron Coulisse Collection contains more than 700 ypes of high-fashion fabrics and materials for roller shades, honeycomb shades, pleated shades and Venetian blinds. It is divided into four books—Elegance, Bold, Tranquil and Impact— each representing a unique look and atmosphere.

In View:

New products as seen in New Orleans

BTX Partnering with Coulisse and Unique Wholesale, the company premiered the Coulisse by BTX collection as part of its Intelligent Fashion™ program of automated window coverings. The collection is divided into three themes— Essential, Ultimate and Nature—each offering a distinctive style.

KIRSCH A dramatic collection of decorative drapery hardware, Kirsch® Designer Metals® features a breadth of styles, finishes and sizes that bring beauty and functionality to the window. The collection features finials, poles and traverse rods in 1 3/8" and 2" diamaters, as well as a range of holdbacks, scarf rings, brackets and more.

LUXMADER Sophisticated, elegant and decorative, Luxmader offers eco-leather and natural leather Venetian blinds with a tremendous selection of finishes and textures. 42


Keep your children safe with the new CK Lift System.

• • • •

Rated as “No Risk” strangulation by the Consumer Product Safety Commission and approved by Parents for Window Blind Safety. Capable of top down and bottom up. Easy to install and has no exposed cords. Available exclusively to members of the Workroom Association of America LLC and Window Fashions Certified Professionals. For more information, visit or



SOMFY Somfy’s WireFree™ Solar Pack harnesses renewable solar energy. This latest innovation offers a green alternative by eliminating the need to replace and dispose of batteries. It’s convenient, cost-effective and features a low profile solar panel that is discreet and easy to conceal. For additional information, call 877-43SOMFY.

In View:

A new honeycomb shade colletion that uses Qadvanced technology—the line is offered in sheer, semi-sheer, translucent and blackout fabric styles. There are no visible cords or cord holes and both manual and automated versions are available.

New products as seen in New Orleans STORCH INTERNATIONAL A collection of honeycomb fabrics from new partner MingCheng OMC includes a range of single cell and double cell patterns in multiple sizes.

COULISSE From stylish watercolor looks to sophisticated microjacqaurds to bold graphics, the fabric selections from Coulisse for its blinds and shades collections were complemented by vertical and Venetian blind offerings in a similarily stylish range of finishes. 44


Window treatment by Joanna Braxton, WFCP Specialist Braxton Drapery Design

This is not an ad for window fashions. It’s an ad for window fashion professionals. Window Fashion Certified Professionals™ have made a name for themselves by creating some of the most fashionable windows in the world. WFCP members–in businesses of all shapes and sizes–are redefining our industry. WFCP™ is the premier industry certification since 1991 and we are just getting started.

This industry needs a new definition. We’re sharing it at



New Product Ball Chain Manufacturing


Ball Chain Mfg. is the largest manufacturer of ball chain in the world, and our chain has proudly been made in the U.S.A. since 1938. Leading blind and shade manufacturers specify Ball Chain Mfg. products because they know our chain delivers the precision pitch, flexibility and specifications needed to work faultlessly in their sprocket and clutch systems. With us, and only us, you get chain made totally in the U.S.A. with quality that is second to none. Contact us for info on all of our new finishes and services such as endless loops and packaging. Visit us at, call 914-664-7500, or e-mail

Based in Taiwan, Uni-Soleil manufacturers a wide range of roller mechanisms for all types of blinds and shades, including those for wood Venetian blinds. We also offers blind componenets, mortorization options and a large selection of other component systems. For more information call +886-6-5106611 or go to

Horizons Window Fashions

Water’s Edge Blinds and Window Treatments

For Horizons Window Fashions, the highlight of Vision13 was seeing first hand dealer reaction to their new Horizons Sample Book App for iPad. The App is a perfect way to present all the Horizons Window Fashions samples and beautiful room setting photos right from the palm of your hand. Beyond simply view sample for a customer presentation, dealers can also order up to 5 free sample cuttings from any of the over 1,000 fabric offerings. Orders for free sample swatches are mailed out within 24 hours. Find out more at

The Glider Blind Track System™ is a unique window treatment for patio doors, designed to hold our 2 or 2½ inch horizontal wood or faux wood blinds. The track features the ability to glide horizontal blinds from back to front, side to side, and realign. 3303 John F Donnelly, Holland, MI 49424. Toll Free 877-202-1568; email;

SureWin Enterprises

Xcentric Drapery Hardware Inc.

Providing quality products at competitive pricing from our Florida warehouse. Custom sourcing available. Plastic bead chain in rolls (numerous colors, continuous chain cord-loops (in all lengths) and metal bead chain. Stop balls, connectors, safety devices, C-Clips, alligator clips, tassels, lift cord, vertical components, cord locks, and the easy-to-fabricate low profile Sure Lift Roman Headrail System for shades up to 50 lbs. Contact:, tel: 203/655-1102, fax: 203/655-8571.

Come visit our new showroom! We are excited to announce that we have moved to a new facility with over 10,000 square feet of production floor. Xentric specializes in manufacturing high end custom drapery hardware at affordable prices and we have received national levels recognition two years in a row: First place winner of “Adex Award Design Excellence” for the Plated Glass Collection in 2012 and the Cosmopolitan Plated Collection in 2013. 866-4-Xentric e-mail: or



Introducing Designer Selections The ideal choice for roller shades Over 240 decorative fabrics to choose from • 5 coordinated collections • Innovative eco-friendly solutions and fire rated fabrics • Stocked in the US for reduced lead time •

New Swatch Brochure Now avaliable! To view Designer Selections and order sample materials, go to: RollEase Customer Service: 800-552-5100

Fabric featured in photo Name: Uni Gela Color: Ivory

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Ball Chain Leading blind and shade manufacturers specify Ball Chain Mfg. products because they know our chain delivers the precision pitch,flexibility and specifications needed to work faultlessly in their sprocket and clutch systems. Made in USA since 1938.Visit us at

Castec High-end window treatment manufacturer specializing in fabric treatments, solar shadings, custom roll shades, and natural woven shades for both the residential and commercial markets. 7531 Coldwater Canyon Avenue, North Hollywood, CA 91605, 818/503-8300, fax: 818/503-8360, toll-free: 800/828-2500, email:,

existence is the manufacturer of drapery hardware for the commercial, residential and healthcare industries. We carry all kinds of aluminum drapery tracks, hardware and workroom findings. Visit us at www.draperies. com, call 888/266-1238 or e-mail

Forest Group A leading importer of drapery hardware for both residential and hospitality markets, Forest stocks a large variety of the highest quality track systems, a wide selection of wood and metal decorative hardware, and they now offer roller shades. To learn more go to, call 800.487.9901 or email

dofix No-Sew Inc. Marketer of the dofix system, a workroom system for making soft window treatments without sewing. Products are manufactured in Germany. 1947 Ironway Drive, Sanford, MI 48657, 989/687-7999, e-mail:, ades • Roman sh ades nels

ss Sh döfix Cordle ed shades ck tra e sid The p down or to e at er hat op safest e Th . bottom up y! shades toda solution for

• Sliding Pa nting system • Swag mou s m oo nr Su • • Skylights

Gaby’s Shoppe of wrought iron drapery hardware and furniture. Look for our new Sanford, MI 48657 • Tel 800-962-8983; 989-687-7999 • decorative shelving line coming soon! 0-962-8983 Call 80 Manufacturer information e or m r fo

Gaby’s Shoppe, 1311 Dragon Street, Dallas, TX 75207, 800/299-4229, local: 214/7486644, fax: 214/748-7701, 48


Insolroll Window Shading Systems Manufacturer and distributor of both interior and exterior solar screen shades. Insolroll’s exterior product line includes the Oasis® 2600 Sun Shade, Oasis® 2700 Exterior Window Shade, Oasis® 2800 Patio Shade and Oasis® 2900 Solar Insect Shade. Hardware options and product design offer the versatility needed to detail any job. Insolroll Window Shading Systems, Inc. 637 S. Pierce Ave., Louisville, CO 80027 303/665-1207,

Coulisse Window decorations are more than just products. They are an expression of style and individuality. With this vision Coulisse has grown out into a worldwide fashion brand in interior window treatment since 1992. With one of the most innovative and fashionable product ranges in the world Coulisse offers endless possibilities for both functional and decorative requirements.

Kirsch Founded in 1907, Kirsch was established in the belief that window décor can be beautiful, functional and elegant. Today, Kirsch continues to design premium window fashions that perfectly balance tradition with style. From elegant valances to innovative Honeycomb Shades and Wood Blinds, Kirsch orchestrates the creation of extraordinary views from the inside out. Our recently launched Kirsch® Designer Metals® drapery hardware collection complements the metallic finishes throughout your home. To learn more about Kirsch, please visit

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Lutron Serena® remote controlled shades by Lutron provide your clients luxury at a price they can afford. Starting at $279, Serena shades utilize patented technology for 3-year battery life while providing superior insulation. Provide your clients increased energy savings with the ultimate in convenience. For more information to become a Serena Shades Provider, visit or call 888/445-8063.

»Custom Fabric Treatments OMC Note: WE WANT THE OMC MingCheng Enterprises 22 AD. years of experiFRAMEhas IN THE live manufacturing area is 3.6” x 9.75”. ence and history in R&D,Theand window Crop/trim marks are an fashions, and architecturaladditional sun-shading 0.125”products. from the Based sides of the area. the highest in Shanghai China, our mission is tolivedeliver quality products and outstanding service for our customTHIS AD TO gO INTO THE ers world-wide. Non-woven, Sheer, and Crushed Silk MARCH-ApRIL INDuSTRy SHOW Roller ISSuE: Shade, VIVA LASSun-Screen, Cellular / Honeycomb, Pleated, VEgAS MAgAzINE. DGU / IG Fabrics Specialists. North and Latin America Agent: Storch International, Inc. 7182 US Hwy 14 Suite 302, Middleton, WI 53562 Phone: 608-833-8222,

»Natural Woven Shades »Custom Roll Shades »Solar Shades »C.O.M.

custom window treatments there is no substitute for 40 years experience

Orion Ornamental Iron, Inc. Manufacturer of drapery hardware offering 320+ finials (iron, crystal, resin, wood) for traversing or non-traversing rods in over 58 finishes, as well as custom. 6918 Tujunga Avenue, North Hollywood, CA 91605 • Toll-Free: (877) IRON-ART • Tel: (818) 752-0688 • Toll-Free Fax: (866) BY-ORION • Fax: (818) 752-5672 • •

Storch International Storch International, Inc. is an international export management company. We sell the world's most innovative, and high quality fabrics, and components, used in the fabrication and assembly of window coverings for residential and commercial markets. You get the benefits and margins of buying factory direct. Storch International Inc. Represents: Wintec Korea (Decoratives, Naturals, and Sheers), Indiana Coated Fabrics (Laminated Blackout), Sunprotex GmbH (Novoscreen Screen Alternative), MingCheng OMC (Honeycomb, DGU / IG).

»Custom Roman Shades

»Custom Drapery

»Natural Woven Shades™

»Solar Solutions™

EST. 1973

Castec Sales Company 7531 Coldwater Canyon Ave., North Hollywood, CA 91605 Tel: 800 828 2500 Fax: 818 503 8360 Email:

7182 US Hwy 14 Suite 302, Middleton, WI 53562 Phone: 608-833-8222, crop/trim marks

© 2011 Fabritec, LLC. All rights reserved.


Uni-Soleil Uni-Soleil has been a professional manufacturer of window coverings components in Taiwan. With expert technical R&D support, moulding facility and injection machines, we can supply customers OEM & ODM services to enhance products quality. Uni-Soleil is Your One Stop Source! Full ranges of roller shade clutch and wooden venetian blind. Visit us at, call +886 6 5106611 or email

Vertilux, USA Quality fabrics and components for window coverings. Manufacturer and distributor of fabrics and materials, aluminum coils, and wood slats. Machinery and tools. Brand names: Vertilux Collection, Vision, Rollux, Evolution, Louverlux, Louverwood, Bambu, Le Plisse, Touch of Wood, Bolero, Romance, Simplicity Motors. 800/356-8837, 7300 NW 35th Terrace Miami, FL, 33122,

Wintec Korea Wintec Korea is a world-leading manufacturer of textiles and components for window coverings, and window fashions. Wintec Korea is a true vertically integrated manufacturer. Visit us in Korea to see this for yourself! Fabrics of all kinds: Non coated, PVC Free, Roller, Roman, Panel, Vertical, Sheer Elegance, Combi, Ecolux 3-dimensional sheer shade, Printed Fabrics. North American Agent: Storch International, Inc., 7182 US Hwy 14 Suite 302 Middleton, WI 53562. Phone: 608-833-8222



Xentric Drapery Hardware, Inc. Xentric Drapery Hardware, Inc. is your one stop shop for all your high end custom Drapery Hardware needs, at affordable prices. Our showroom showcases beautiful designs, 100% custom manufactured hardware to your specifications. You have a design in mind we can make it for you. Visit or call us and you will discover great products with excellent customer service. Our new location is: 11001 Sutter Ave., Pacoima, CA 91331 Phone: 866-4-Xentric, Fax (818) 899-0449

Come celebrate on the


February 4-6, 2014

Get ready for the 2014 WINDOW FASHION Envision Design & Ingenuity Workroom Competition

CALL FOR ENTRIES! Show off your designs in Las Vegas at IWCE: Vision’14 where you can personally meet the competition winners and learn their trophy winning BIG IDEAS from design to fabrication and installation. Who Can Enter? Individual designers, design firms and decorators who design window fashions are welcome to enter, as are workrooms and individuals who create window fashions. What Do You Win? Winners are invited to attend the Awards Ceremony, presented by Window Fashion Vision Magazine and hosted by Publisher Grace McNamara. The Award of Excellence and Workroom of the Year award winners receive a full FREE design pass to attend the 2015 IWCE, along with editorial and photo coverage in WF Vision magazine. Winners of specific categories receive FREE passes toward IWCE show floor and/or seminars and editorial and photo coverage in WF Vision Magazine.

Enter online until October 4, 2013. To enter and for complete guidelines and terms, go to


Take home a trophy for your ideas on design, fabrication and installation!

2013 ENVISION DESIGN COMPETITON For an exciting and emotional evening, nothing tops the annual awards ceremony at the International Window Coverings Expo. Celebrating beautiful, innovative and interesting custom window designs in all forms—whether to suit a client’s needs or to explore the creative bounderies of this unique interior design specialty. Dozens of awards were handed out—with both the Envision Design and Ingenuity Workroom judges citing the high quality of this year’s entries. In what has become a wonderful addition to the evening, Terri Booser of the Custom Home Furnishings (CHF) Academy highlighted the work of eight imaginative window treatments— using Hollywood as inspiration—created for the CHF Academy Alumni Showcase. On the following pages we showcase some of the 2013 Envision Design competition winners. Watch for more Envision winning designs, along with the Ingenuity Workroom winners in the July/August issue. 52


TINA FONTANA FONTANA DESIGNS LLC AWARD OF EXCELLENCE & FIRST PLACE, TOP TREATMENTS DESIGN CONCEPT This project involved a bit of trompe l’oeil, as the clients requested that two sets of angled bay windows be transformed into gently curved ‘bow windows’. To accomplish the softly curved finished look, Tina created separate cornices out of FirmaFlex, a bendable fiber board that she could shape to fit. The finished cornice, upholstered in a two-tone cream and white damask, is accented with subtle pleats, a detail which helps accommodate the curves. This is further enhanced with a white silk Austrian-style swag, lined and interlined for additional fullness. Gold cord rosettes and tassels finish off the swag, while a similar cord is used at the top of the cornice to disguise any unevenness in the ceiling. Underneath, lush silk panels, trimmed with a wide band of the damask accented with heavy macramé at leading edges, puddle on the floor. The husband loves the puddled panels, likening them to “a train on a wedding gown.”


CREDITS: Designer, workroom and photography:Tina Fontana, Tina Fontana LLC, Crofton, MD. Installer: Tina Fontana and Jorge Sempertegui, Tina Fontana LLC. SOURCES: Cornice fabric: Trends. Swag fabric: Fabricut. Cording and rosettes: Trends. Trim and tassels: Fabric for Home. Hardware: Kirsch. Lining and interlining: Angels Distributing. Other supplies: Rowley Company.


2013 ENVISION DESIGN COMPETITON TINA FONTANA FONTANA DESIGNS LLC SECOND PLACE, DECORATIVE HARDWARE & TRIMS DESIGN CONCEPT A long-time client who has a habit of ‘surprising’ Tina with her finds, the major design elements in this room were already in place by the time Tina was called in. The walls were freshly painted deep blue and the drapery fabric, an ikat of yellow, pale blue and a touch of green, was already purchased. “I told the client that I love the walls and I did also love the fabric,” said Tina, “just not together.” There was also another fabric choice, a lighter blue suede, but that didn't work very well either. The ikat would have to do, even though a quick 54


calculation by Tina revealved that the cut yardage was the bare minimum needed for a simple treatment. “This is a design where the right trimmings were crucial to the overall treatment,” explained Tina. “This fabric would not have worked with these walls unless we found exactly the right trim that combined dark blue with the colors from the ikat to pull the look together.” Tina created a pleated panel on a board to raise the treatment but not expose the existing sheer rod. A decorative dark blue tape across the top of the panels draws the eye up and pulls the dark blue into the treatment, while the leading edges have a coordinating tassel trim with all the mingled colors needed to tie the windows and the walls together.


CREDITS: Designer, workroom, installer and photography: Tina Fontana, Tina Fontana LLC, Crofton, MD. SOURCES: Trims, tape and tiebacks: Trends. Other supplies: Angels Distributing.



EVA LYSYK, EL INTERIOR DESIGN FIRST PLACE, COMBINATION TREATMENTS DESIGN CONCEPT A common design maxim is that in small spaces you need to go big. That’s the approach Eva took with this relatively small living room/dining room space. Two somewhat undersized windows are given grand treatments, helping provide unity to the room while adding elegance, drama, richness and luxury. The result is both functional and inviting. The multi-layered treatments start with Silhouette window shadings for light control and privacy. Eva then designed a top treatment that combines stationary balloon shades in a smoke blue accent fabric for the center of the window, flanked by a classic swag and jabot on each side. Two layers of ring-hung stationary side panels finish off the look. The entire design is mounted near the ceiling, giving the illusion of extra height, while the side panels help add width to the otherwise underscaled windows. As Eva stated: “Find a focal point and use that to draw attention to the details that matter.” 56



CREDITS: Designer: Eva Lysyk, EL Interior Design, Gaithersburg, MD. Web: Workroom: Virginia by EL Interior Design. Installer: Zygmunt Radke, Ziggy’s Installation, Gaithersburg, MD. Photographer: Eva Lysyk. SOURCES: Shades: Hunter Douglas Silhouette window shadings. Fabric: overpanel, swag and jabot, Fabricut. Fabric: underpanel, balloon valance and jabot decorative lining, Coconus. Trims: Coconus. Hardware: Paris Texas Hardware.


CREDITS: Designer: Elizabeth Swartz, Elizabeth Swartz Interiors, LLC, Boston, MA. Web: Workroom: Rachel Holt, Sew Perfect Design, Eatonton, GA. Installer: Terry Rackley, Blind Works, Inc., Watkinsville, GA. Photographer: Steven Long, Steven Long Photography, Atlanta, GA. SOURCES: Grasscloth shades: Horions Window Fashions. Fabric: Jim Thompson, No. 9 Thompson, Amasura. Contrast Fabric: Robert Allen, Epsom 1. Motorization: BTX.

DESIGN CONCEPT In a lakefront home located on a golf course, you can be sure the clients want to enhance the view, and in this master bedroom Elizabeth has managed to do just that. Even undressed, the oversized windows serve as the focal point within the space. She played up the scale and the grand height of the cathedral ceiling with a gently curved valance over stationary panels and a blackout-lined grasscloth shade. The fabric chosen for this design is blue-on-blue paisley, paired with a solid blue accent fabric that was used for both the welt and as a blue tape trim set up from the bottom hem. Elizabeth selected this particular fabric because the pattern was traditionally elegant without being formal or stuffy, and in line with the room’s blue color story. At the same time, the print is not overpowering, which allows the beautiful views outside to become the focal point. The scale of this print was very important to the overall design of the room, which also features a very subtle blue pattern on the walls and a more statement-making blue Oriental rug. The largest challenge in creating this oversized window treatment design was fitting the shade under the valance while positioning the valance away from the ceiling to allow enough wall space between the top of the treatment and the ceiling. WF-VISION.COM | MAY/JUNE 13 | 57




KATHERINE WOZNIAK, KATHERINE ELIZABETH DESIGNS FIRST PLACE, DECORATIVE HARDWARE & TRIMS DESIGN CONCEPT Presented with a two-story formal living space with multiple stacked windows, French doors in the center, a secondary passage to the family room to the right, and a bar tucked under a nook space to the left—the KED design team had quite a challenge on their hands. The goal was to develop a creative, cohesive design for the window wall, bringing in other design elements already in the room while balancing the architectural components to the left and right.

on each side with beaded trim in gold, silver and purple tones, ‘hold up’ sections of the valance to create a scalloped effect.

Because the room boasts layers of texture and warmth, the KED team played on that theme, adding layers and dimension to the window with long, tapered panels made with fabric embroidered with oversized damask-style designs and lined with rich purple satin. To create a connection between the upper and lower windows, floor to ceiling panels are gathered with holdbacks that match the valance, each accented with beautifully mixed-tone tassels. The softly gathered cornices are edged in a double layer of coordinating beaded glass and metallic trims. Shimmering straps, created with multiple layers of a large fringed tape trim, finished

CREDITS: Designers: Katherine Wozniak, Melissa LeVan, Kevin Thayer, Katherine Elizabeth Designs, Barrington, IL. Web: www. Workroom: Lee Frew, Lee Frew Custom Drapery Studio, Arlington Heights, IL. Installer: Randy Lahrman, McHenry, IL. Photographer: Kevin Thayer.




SOURCES: Valance fabric: Kravet 8438 in Pongee. Panel fabric: Highland Court 190098H #95. Satin banding/leading edge: Duralee 32171 #340. Eyelash trim: Highland Court 4803H #6. Valance tassel trim: Highland Court 78045H #84. Valance Beading trim: Fabricut, Faberge in Alloy. Panel beaded rope trim: Fabricut, Preville in Tempest. Tassels: Fabricut, DeBeers in Pewter

FIRST PLACE, SPECIALTY WINDOWS DESIGN CONCEPT This grand foyer is graced with a two-story tall bow window. The client requested a design with a “rich, Spanish feel” to complement the dark brown furnishings in the adjacent living room. Thuy designed a classic swag and jabot with a few extra twists. Using a gold faux silk with brown embroidery, she blackout lined the swags so the color wouldn’t wash out in sunlight. The swags are mounted on wood blocks to insure a custom fit in the bow window and make for an easier installation. Extra long pleated jabots frame the two-story window. These are contrast-lined in a cinnamon-colored faux silk that is also used for the two overlapping swags and center jabot. All of these pieces have 6" bullion fringe at the bottom to enhance the richness and elegance of the overall design. The same fringe graces the leading edge of the floor-to-ceiling stationary panels made of dupioni silk. The warm metallic tones used throughout the treatment continue with the decorative resin holdbacks in a copper finish mounted above each swag. For light control and privacy full-length sheers were installed on a curved rod and motorized for convenience. Thuy said that the finished result is one very satisfied customer!


CREDITS: Designer and workroom: Thuy Dinh, Royal Draperies LLC, Marrero, LA. Web: www. Installer: Mark Lamarca, Reliable Installations, Kenner, LA. Photographer: Cindy Baudean, Cindy Baudean Photography, Marrero, LA. SOURCES: Embroidered swag fabric: Kasmir Fabrics, Colleyville in dark gold. Solid swag fabric (also used for contrast lining): Kasmir Fabrics, Garner in cinnamon. Drapery fabric: Kasmir Fabrics, Silk 1030 in cocoa. Sheers: Kasmir Fabrics SH300 in marble. Fringe: Interior Fabrics, LTD Zorba in brown/black/gold. Decorative hardware: Antique Drapery Rod Company, St. Michael tiebacks in copper. Motorization and custom curved rod: Williamson Supply Co., BTX Drapery System 5060 classic motor remote control. WF-VISION.COM | MAY/JUNE 13 | 59






CREDITS: Designers: Barbara Tabak, CID, WFCP, Decorating Den Interiors, Harrisburg, PA. Photographer: Paul Emberger, Paul Emberger Photography, Los Angeles, CA. SOURCES: Wallcovering: Seabrook Wallcoverings, BellacorPro in Crystorama.

DESIGN CONCEPT The goal for this powder room/laundry room was to update the 1980s design with something more sophisticated. The client specifically asked for plenty of “bling” to match her personality. Barbara began this makeover by stripping the outdated wallpaper and replacing it with fashionforward wallpaper in a glittering damask pattern that gave the client the requested “bling”. The pedestal sink was replaced with a cabinet with storage that accommodates a vessel sink. To add additional “bling”, an elegant crystal chandelier replaced the outdated ceiling fixture. Finally, instead of plastic containers, elegant apothecary jars hold the detergent.



SECOND PLACE, WHOLE ROOM INTEGRATION DESIGN CONCEPT For the master bedroom in the The Harrisburg Symphony Society’s Designer Showhouse, Barbara wanted to create an elegantly traditional yet fresh mood. There were several quirks to the room she was assigned in this 150-year-old home. First was the placement of the fireplace mantle which extends to the casement of the angled windows. Secondly, those two windows and the single window on the adjacent wall are set at different heights. Finally, the floors slope, creating a 2” difference in the length of the walls. Barbara began the transformation by wrapping the room in a neutral, reflective wallpaper. The bed was layered with an elegant combination of velvet, silk, faux silk, and chenille fabrics in gold, beige and violet tones for the pillows, bed skirt and deeptufted upholstered headboard. The asymmetrical design for the window treatments flanking the fireplace allow the cascades to fall short of the mantel while the drapery panels frame the fireplace. The third window in the room was dressed with an open swag and a pair of drapery panels that work in concert with the asymmetrical treatments at the fireplace. To deal with the challenge of the uneven window placement, the treatments were installed close to the ceiling, accentuating the height of the room and concealing the difference in the placement of the windows. Each was constructed to compensate for the 2” slope of the floor. These well-designed treatments obscure the architectural flaws of the room while adding a sense of luxury, warmth and beauty to the space.


CREDITS: Designer: Barbara Tabak, CID, WFCP, Decorating Den Interiors, Harrisburg, PA. Workroom: Susan Rowe, Harrisburg, PA., Installer: Sam Tabak, Decorating Den Interiors. Photographer: Paul Emberger, Paul Emberger Photography, Los Angeles, LA. SOURCES: Fabrics for draperies, bedspead, and headboard from: Carole Fabrics, and Kasmir Fabrics. Drapery Hardware: Kirsch. Trims: Conso. Wallcovering: York Wallpaper. Accessories and decorative accents: Taylor King, Eastern Accents, Paragon Pictures and The Uttermost Company. WF-VISION.COM | MAY/JUNE 13 | 61




CLAUDIA GISELLE TEJEDA, CLAUDIA GISELLE DESIGN, LLC FIRST PLACE, WHOLE ROOM INTEGRATION DESIGN CONCEPT The room concept was a vanity room that merges contemporary and traditional elements for a result that is glamorous, sophisticated and sexy. For the overall color scheme Claudia created a palette that is both feminine and contemporary. The high-gloss black ceiling balances the black floor, while the gray walls and pink pearlescent trim brighten and modernize the room. An awkwardly placed window is disguised by a plush velvet curtain that covers one entire wall and picks up the pink of the trim. A section of the pencil pleat panel is drawn back with Italian stringing while the rest of the panel is allowed to puddle on the floor. A delicate embroidered sheer blocks an unattractive view while still letting in light. Another blend of traditional and modern are the padded fabric wall panels, upholstered in a silver grey damask. Gold and silver details add to overall glamorous mood, as do the various crystal sconces, table lamps and the main chandelier. 62



CREDITS: Designers: Claudia Giselle Tejeda, Claudia Giselle Design, LLC, New York, NY. Web: Workroom and Installer: Maureen Klein, Creative Design Services, Great Neck, NY. Photographer: David Macaluso, Brooklyn, NY. SOURCES: Drapery and sheer fabrics: Christopher Hyland. Wall panel and vanity chair fabrics: Robert Allen and Beacon Hill. Accessories: Architectural Minerals, Michael Aram and Lladr贸. Frame: J.Pocker and Son. Flooring: Marazzi Manhattan. Paint: Benjamin Moore Paints. Lighting: Boyd Lighting, Leucos USA and Jonathan Adler. Vanity Insets: Maya Romanoff.

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What’s SPRING SHOWS: The July/August issue of Vision will feature the winners of the Ingenuity Workroom competition as well as new product introductions from New York Design Week and NeoCon. As a sneak peek, among the most interesting products at ICFF this year were rugs­, including this design, Westchester, from Designer Rugs. It is part of a five piece Deco collection developed by Catherine Martin, in conjunction with the release of The Great Gatsby.




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WFV May/June 2013  

Each issue of VISION brings you the latest new products, trends, designs, business tips and information to help you grow. If you are a windo...

WFV May/June 2013  

Each issue of VISION brings you the latest new products, trends, designs, business tips and information to help you grow. If you are a windo...